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Scanned from the collections of 
The Library of Congress 

Packard Campus 
for Audio Visual Conservation 

Motion Picture and Television Reading Room 

Recorded Sound Reference Center 


35 Cents 



Dam breaks: FCC starts moving backlog of 
station sale requests 33 

Special TvB study: million-dollar spenders 
in spot television 46 

APRIL 3, 1961 

An opportunity for more sophistication in 
evaluating tv and magazines . . . 38 

Saperstein: a syndicator's job is to sell, not 
win Emmys 76 



...even for TEXAS! 


f \ 



am • fm • tv 



move is completed . . . now the combined 
j of WFAA RADIO & TV are located 
le largest and most modern independent 
'ty of its kind in the world. Everything is 
It is truly a "Communications Center" I 

AM - FM 

WFAA RADIO can now boast production 
and transmitting facilities second to none. 
There is four channel stereo, a floating 
sound stage, a battery of all new Ampex 
tape consoles, Neumann single track and 
stereo disc recording equipment, a special' 
sound effects room and much, much more. 


Three large studios fully equipped with 9 
Marconi 4V£" Image Orthicon cameras, 
color cameras, a revolutionary Tele-Cine' 
center, 5 Ampex videotape recorders, the 
latest intersynch and interswitch equip- 
ment, and a $250,000 videotape cruiser that 
can go anywhere. 

PetryalCo., Inc.) 



RADIO — 570 ABC • 820 NBC 

Radio & Television Services Of The Dallas Morning News 



Seven time buyers for Agency X work together in one big room, 
their desks arranged as pictured. In the interest of efficiency*, 
they request partitioning to separate each desk. But due to high 
overhead the agency can afford only three straight walls. 

The time buyers found a way to draw three straight lines on the 
floorplan so that each desk is completely separated from the 
others. Send us their solution (on this page if you wish) and win 
a copy of Dudeney's "Amusements in Mathematics" — Dover 
Publications, Inc., N. Y. (If you've already won it, say so in your 
entry and we'll send you a different prize.) 

"In the interest of efficiency (i.e.. reaching vhe largest audience), time 
buyers pick WMAL-TV in the Washington market. It's first, 6 P.M. to 
Midnight, all week long. (ARB Jan.-Feb. '61) 


Washington, D. C. 

An Evening Star Station, represented by H-R Television, Inc. 

Affiliated with WMAL and WMAL-FM, Washington, D. C; WSVA-TV and WSVA, Harrisonburg, Va. 

BROADCASTING, April 3, 1961 


Your message will reach more TV homes 
in the Dallas-Ft. Worth market on 
KRLD-TV than on any other station. 
The January-February, 1961, ARB 
Market Report shows KRLD-TV leading 
the field in both Metro Area Share 
of Audience and Average 
Quarter-Hour Homes Reached from 
9 a.m. to Midnight, Sunday thru 

Reach the Dallas-Ft. Worth market EFFECTIVELY with Channel 4 

represented nationally by the Branham Company 



Cornet 4 f Dd^-ftftM^ Clyde W. Rembert, President 

MAXIMUM POWER TV-Twin to KRLD radio 1080, CBS outlet with 50,000 watts. 

BROADCASTING, April 3, 1961 


JFK documentaries? 

Contrary to reports, President Ken- 
nedy isn't thinking of doing "fireside 
chats" on television. If plan jells, for- 
mat would be more in tune with mod- 
ern communications techniques — tele- 
vision documentaries produced with 
same kind of professional skill that 
goes into major tv network news doc- 
umentaries. First one might be on 
foreign aid, for broadcast in May, 
when congressional debate on subject 
is expected to be a critical stage. Presi- 
dent presumably would act as com- 
mentator; program would use sound 
films and would close with short sum- 
mary by President on camera. 

Another Presidential documentary 
that may he done would portray need 
for aid to education. If it materializes, 
it may feature Abraham Ribicoff, sec- 
retary of Health, Education and Wel- 
fare, in on-scene films showing over- 
crowded schools and including inter- 
views with overworked school officials. 
Again President Kennedy would act as 
commentator. White House intends to 
bring in professional tv production per- 
sonnel if documentaries are undertaken. 

Harassed Cross 

Chairman Oren Harris (D-Ark.) of 
House Commerce Committee has let 
intimates know that he will staunchly 
support fellow Arkansan John S. Cross 
for reappointment to the FCC when his 
current term expires on June 30, 1962. 
Observation obviously was influenced 
by reports that Kenneth A. Cox, Seat- 
tle attorney who this month becomes 
chief of FCC Broadcast Bureau, is in 
line for next Democratic vacancy on 

New target 

Fresh from battles with ABC-TV's 
The Untouchables (see story, page 
52), federation of Italian-American 
Democratic organizations of New 
York tentatively has its sights on new 
target, NBC-TV's Cain's 100, which is 
scheduled for fall debut in Tuesday, 
10-11 p.m. time slot. MGM-produced 
series has been described as one of 
"next season's Untouchables." Group 
hopes to be allowed to screen pilot of 
program so that portrayals of Italian- 
Americans characters can be studied. 
Cain's 100, like The Untouchables also 
has cigarette sponsor, P. Lorillard, who 
will be participating advertiser through 
Lennen & Newell. Another item on 
Federation's agenda is plan to buy 
radio time in New York to promote 
accomplishments of Italian-Americans. 

NBC-RKO before FCC 

FCC will promptly consider multi- 

million NBC-RKO transactions involv- 
ing Philadelphia, Boston, Washington 
and San Francisco. Strictly informa- 
tional document covering 81 pages was 
circulated to commissioners last week 
which gives entire background of com- 
plex case. It does not draw any con- 
clusions or make recommendations but 
discusses each of 27 separate pleadings 
involved. Formal action by commis- 
sion is expected within next 30 days. 

Majestic gripe 

When NAB President LeRoy Col- 
lins visited President Kennedy March 
22, he found chief executive's interest 
in tv programming transcended na- 
tional policy considerations. Why, 
President wanted to know, did net- 
works schedule Ingrid Bergman and 
Bing Crosby-Maurice Chevalier shows 
at same time? He wanted to see both. 

Sameday-toll tv ads? 

Number of advertising agency ex- 
ecutives are convinced that eventually 
pay television will become advertising 
medium but acknowledge this is in un- 
foreseeable future. Right now they're 
keeping tabs on developments in To- 
ronto experiment, and keeping inter- 
ested clients abreast of situation. Many 
feel that once pay tv is established, it 
will accept advertising to keep viewer 
fees low as well as up its own kitty, 
and that pay tv will then be evaluated 
for its advertising effectiveness like 
any other medium. 

Minow's oversight 

FCC Chairman Minow last Tuesday 
corrected an oversight. He hadn't 
confided in his fellow Commissioners 
on first monthly report to President 
Kennedy required of all independent 
agency heads by new administration. 
Commissioners personally were served 
with copies of initial report, described 
as bland, factual accounting of status 
of FCC's work but without going into 
comparative cases. Second monthly 
report is due tomorrow (Tuesday). 

New Lestoil product 

It looks like summer start for new 
Lestoil product, which may follow tv 
route to national distribution pioneered 
out of Holyoke, Mass., by Lestoil and 
newer Lestare. Latest addition to line, 
now in promising test-market phase, is 
"non-pine" variation of familiar liquid 
cleanser, called Sparkle Scent Lestoil. 
Trade rumor says Sparkle Scent is on 

shelves beside original Lestoil and is 
selling well. 

Cooling friendship 

So-called "honeymoon" between 
20th Century-Fox and National Tele- 
film Assoc. appears to be ending. Wit- 
ness sale of distribution rights of 88 
post-48 features to Seven Arts Produc- 
tions (story, page 78), which already 
has 122 post-48's from Warner Bros., 
rival company. Another factor: Fox's 
Spyros Skouras' interest in bidding for 
WNTA-TV New York has waned. 

NTA's growing years during late 
50's coincided with period when com- 
pany had exclusive rights to Fox pre- 
48 features, numbering in excess of 
400. Seven Arts' "coup" is especially 
meaningful because NTA had been 
given distribution rights to 27 post-48 
Fox features last fall before NTA's 
"crisis days" became known. 

Reverse twist 

How do you recapture vhf channel 
in New York or Los Angeles for edu- 
cational use? Easy, say FCC staffers: 
You just hold comparative hearing — 
in reverse! Order all existing licen- 
sees to file renewal applications, hold 
hearing to pick worst operator, take 
his license away and give channel to 
educators. Don't laugh; it was one 
method discused back in 1952 when 
non-commercial, educational reserva- 
tions were first established. 

Honolulu applicant 

Group of West Coast businessmen 
headed by Kenyon Brown, veteran 
broadcaster, is quietly researching 
Hawaiian tv situation preparatory to 
filing for ch. 13 Honolulu, open since 
it was dropped by Kaiser Enterprises 
in 1958 after Kaiser acquired ch. 4 
by purchase of KULA-TV and shifted 
KHVH-TV from ch. 13 to ch. 4. 

New points of view 

There's irony in position of Dept. 
of Justice regarding need of FCC to 
take into account in judging licensee's 
qualifications antitrust consent decrees 
and nolo contendre pleas (see page 
64). Justice brief was written by Rich- 
ard A. Solomon, former FCC assistant 
general counsel. Reply by FCC, un- 
doubtedly stout opposition argument, 
is being written by Daniel Ohlbaum, 
former FCC attorney, more recently 
with Justice Dept., who moved back 
to FCC only two weeks ago. 

Published every Monday, 53rd issue (Yearbook Number) published in September, by Broadcasting Publications Inc., 
1735 DeSales St. N. W., Washington 6, D. C. Second-class postage paid at Washington, D. C, and additional offices. 

i^ 6 



Michigan Week 
May 21-27 


There's a whale of a lot of sales to be made in 
Michigan ... a five billion dollar market in the 
Detroit area alone. And WJBK-TV, located right 
in the heart of the nation's great 5th market, 
pinpoints prospects by projecting your sales 
message where buying power concentrates . . . 
in Michigan's most thickly populated counties, 
where individual incomes are highest. It's 
viewers with earnings to spend and the urge to 
buy that make advertising dollars more pro- 
ductive on Channel 2, consistently No. 1 with 
viewers and definitely Detroit's No. 1 buy. 




BROADCASTING, April 3, 1961 


After several months of sitting on station sales applica- 
tions, the FCC begins acting with approvals of WSAZ-AM- 
TV and KVOS-TV sales; but other FCC thinking, if imple- 
mented, may put the brakes on station sales. See . . . 


Spending in the past five years among the top 100 in 
spot tv ranges from $41.9 million to $1.3 million and the 
top 10 spent more than $16 million apiece, reports TvB 
in special study. See . . . 


The Justice Dept.'s position that the FCC should con- 
sider consent decrees and no-defense pleas in checking 
the qualifications of a station licensee disturbs some of 
the blue-ribbon station holders. See . . . 


An advertiser may be quick to tell how his business is 
different from others, but does he have the courage to em- 
phasize it in his advertising? Robert Ward tells what hap- 
pened when his client did. See . . . 


Advertisers using new information developed by Niel- 
sen Media Service can be far more sophisticated in 
choosing between tv and magazines, or choosing both, 
according to the first analyses of the study. See . . . 


Familiarity breeds content in the viewer's choice be- 
tween new and untried tv films and the bread-and-butter 
standards, says Tv Personalities' Henry Saperstein, who 
has sales figures to back him up. See . . . 


Rating-baiting got a setback from the congressionally- 
underwritten Madow report, observers agree ten days 
after its issuance. But there could be dynamite in the 
FTC's rating probe in another direction. See . . . 


New political broadcasting legislation is likely as a re- 
sult of Senate's Watchdog Subcommittee hearings, where 
it's indicated the FCC needs more enforcement sanctions, 
people. See . . . 


A proxy fight between National Telefilm Assoc. officer- 
directors and a stockholder faction is indicated at annual 
meeting today in New York. Plan to sell WNTA-TV is one 
of issues. See . . . 


The FCC's files are loaded with station sales applica- 
tions — some six months old — adding up to more than 
$64 million in purchases. They indicate brisk trading in 
1961 if the FCC doesn't gum up the works. See ... 

























Published every Monday, 53rd issue 
(Yearbook Number) published in 
September by Broadcasting Publica- 
tions Inc. Second-class postage paid 
at Washington, D. C. 

Subscription prices: Annual sub- 
scription for 52 weekly issues $7.00. 
Annual subscription including Year- 
book Number $11.00. Add $1.00 per 
year for Canadian and foreign post- 
age. Subscriber's occupation required. 
Regular issues 35 cents per copy. 
Yearbook Number $4.00 per copy. 

Subscription orders and address 
changes: Send to Broadcasting Cir- 
culation Dept., 1735 DeSales St., N.W., 
Washington 6, D. C. On changes, 
please include both old and new 

BROADCASTING, April 3, 1961 



fond he should be,- it's the biggest market in the U.S.) 


(easier because the N.Y. market is bigger than the next 3 combined) 


(the proven path for reaching these people) 




(all ages, all interests, all incomes) 


No matter what walk of life they come from, WINSLANDERS have one 
thing in common. They all like to eat. They spend over six billion dollars 
a year on food. Almost every minute of the day and night, WINS is the 
station in New York. MEDIA MORAL: If you sell something good to eat, 
sell it on WINS, the station that has the eager eaters. 

For complete information call: WINS JUdson 2-7000 

Nationally Represented by The Katz Agency 

BROADCASTING, April 3, 1961 

Complete coverage of week begins on page 31 AT r^FAI^I llVlf 
Late news breaks on this page and on page 10 §\ | U L./AL/L.I IM CI 

Susskind's 'Open End' 
in equal time wrangle 

David Susskind's Open End program, 
carried on WNTA-TV New York, be- 
came involved in equal-time controversy 
last week. New Jersey State Sen. Wayne 
Dumont Jr. complained to FCC that 
station refused to grant him time equal 
to that given former Labor Secretary 
James P. Mitchell, who appeared on 
Open End March 26. Messrs. Dumont 
and Mitchell are candidates for GOP 
gubernatorial nomination. 

Mr. Susskind himself received com- 
plaint from Weldon R. Sheets, independ- 
ent candidate for Democratic nomina- 
tion for governor. Commenting on this 
request, Mr. Susskind said he had Mr. 
Mitchell on his program as "expert on 
recession and unemployment," not as 
political candidate. 

Complaint is similar to many consid- 
ered by Senate Watchdog Subcom- 
mittee in hearings last week (see story 
page 60). 

U. S., Canada reach 
agreement on tv rules 

A "working agreement" between U.S. 
and Canada for allocation of vhf sta- 
tions was announced last week by FCC. 
It will implement 1952 arrangement be- 
tween two countries and in no way 
derogates from or alters provisions or 
requirements of that agreement. 

Allocation and use of tv channels by 
Canada and U. S. within 250 miles of 
their common border are governed by 

provisions. Agreement includes table of 
assignments within borders and provides 
for changes upon acceptance by other 
country of proposed changes. Newly 
concluded working system sets out set 
of standards within which proposed 
changes in allocations will ordinarily be 

In addition, certain channel assign- 
ments proposed pursuant to 1952 tv 
agreement were found mutually accept- 
able to both countries. Copies of new 
arrangement may be obtained from the 
commission in Washington. 

Day's talk to criticize 
greed of station owners 

John Day, former CBS News vice 
president, is prepared to charge today 
(April 3) that stations owners' drive 
"to make money" is chief reason broad- 
casting has not reached its potential as 
information medium. 

In broadcast prepared for non-profit, 
listener-supported WBAI (FM) New 
York, Mr. Day says he realizes that 
profits are necessary but he condemns 
what he calls station owners' obsession 
"to squeeze out the very last penny of 
profits." He blames "show business 
philosophy" of broadcasting industry. 
Mr. Day concedes that "as matters now 
stand," tv is primarily an "entertain- 
ment medium," but he wonders why 
this has to be. 

Mr. Day lists 10 factors, including 
profit drive, as holding back effective 
presentation of broadcast news. Among 
them: lack of time allotted to news; 
pressures from government (communi- 
cations from congressmen to FCC and 
Sec. 315, for example), "top manage- 
ment," audience, local stations and ad- 
vertisers; lack of recognition of tv and 
radio journalists by persons who make 

Hearing shift plea denied 

Petition by WDKD Kingstree, S. C, 
to shift site of hearing on its renewal 
application from Kingstree to Wash- 
ington was denied Friday (March 31) 
by FCC Chief Hearing Examiner James 
D. Cunningham, (see earlier story, page 
70). Mr. Cunningham did not act on 
other requests by station. Hearing is 
scheduled to begin May 9. 

Vick adds two agencies 

Richardson-Merrell Inc. (formerly 
Vick Chemical Co.), N. Y., is announc- 
ing today (April 3) new advertising 
agency assignments for two Vick Chem- 
ical Co. Div. products. Sullivan, Stauffer, 

NTA to pay-tv? 

National Telefilm Assoc. on 
Wednesday (April 5) will an- 
nounce new pay tv system at news 
conference-demonstration at Glen 
Glenn Sound Co. studios in Hol- 
lywood. NTA had attempted to 
hide nature of announcement but 
veil of secrecy was removed last 
week by Leonard Davis, stock- 
holder who is protesting proposed 
sale of WNTA-TV New York. At 
news conference in Los Angeles 
(see story page 54), Mr. Davis 
pointed out that announcement of 
NTA's annual stockholders meet- 
ing to be held in New York today 
(April 3) stated that in addition 
to employment of Martin Leeds, 
former executive vice president 
of Desilu, NTA is also negotiat- 
ing for exclusive right to operate 
and license operations of pay tv 
system belonging to Home Enter- 
tainment Inc. of which Mr. Leeds 
owns 25% . 

Colwell & Bayles, N. Y., already agency 
for Vicks double buffered cold tablets 
and Theracin anti-congestant tablets, 
gets Vicks Vatronol nasal medication 
and Vicks Sinex nasal spray. Morse 
International Adv. Inc., N. Y., has been 
assigned entire line of Clearasil products 
marketed by Vick. 

Dynamics Corp. reports 
rising sales, earnings 

Dynamics Corp. of America, New 
York, had record high sales volume in 
1960 of $48,676,897. Sales and earn- 
ings rose for third successive year, com- 
pany announced in annual report last 

For year ended Dec. 31, 1960, 
DCA's earnings before taxes were 
$3,833,144, compared with $2,576,745 
in 1959. Net earnings for year were 
$1,853,512, compared with $1,477,128 
in 1959. After deduction of preferred 
dividend requirements ($447,808 in 
1960) net per common share equaled 
50 cents on 2,787,027 shares, versus 
36 cents per common share on 2,756,- 
683 shares in 1959. 

DCA's electronics subsidiaries and 
divisions accounted for approximately 
80% of company's business last year. 
They include: Reeves Instrument, Ra- 
dio Engineering Labs, Winston Elec- 
tronics, Reeves-Hoffman and Standard 

NBC space-ready 

NBC News is preparing novel 
"instant news studio" to vitalize 
its coverage of Project Mercury 
man-into-space shot expected in 
late April or May at Cape Ca- 

Compactness will be keynote, 
with two cameras and worldwide 
communications set up inside. 
Studio will be kept operative at 
all times so fast-breaking news 
can be aired instantly. 

Other technical features include 
audio system similar to one used 
by network in last political con- 
ventions, wire service printers 
and facilities for rear-screen pro- 
jection, and video equipment al- 
lowing tie-ins with any other stu- 
dio at NBC, New York. NBC is 
handling pool coverage for all tv- 
radio networks. 

BROADCASTING, April 3, 1961 

more AT DEADLINE page 10 



Mr. Shollenberger 

Lewis W . 

CBS Washington 
associate direc- 
tor of news and 
public affairs, 
moves to ABC 
April 17 as di- 
rector of special 
events and oper- 
ations, that city. 
He has been 
with CBS there 
since 1942 except for two years of 
wartime Navy service and handled 
network arrangements for presidential 
broadcasts, news conferences, special 
congressional sessions and other special 
events. Earlier Mr. Shollenberger was 
with UPI, Washington. He is retiring 
president of Radio-Television Corres- 
pondents Assn. 

Thomas K. 
Fisher, vp and 

general attorney 
of CBS-TV since 
1957, named vp 
and general 
counsel of CBS 
Inc. in consolida- 
tion announced 
by CBS Presi- 
dent Frank Stan- 
ton of divisional 
and corporate 
legal staffs into law department. Also 
transferring to the law department is 
CBS office of economic analysis. Mr. 

Mr. Fisher 

Fisher joined CBS in March, 1955, as 
assistant general attorney and was ad- 
vanced in position in January, 1957. He 
served as assistant U.S. attorney from 
Southern District of New York (1942- 
44) and had served also in office of 
general counsel with U.S. Navy (1944- 
46). Before his CBS association, Mr. 
Fisher was with law firm of Donovan, 
Leisure, Newton & Irvine. 

Mr. Walworth 

Mr. Davidson 

Theodore H. Walworth Jr., station 
manager and director of sales, WRCV- 
TV Philadelphia, since October, 1955, 
appointed general manager of WNBC- 
AM-FM-TV New York. He succeeds 
William N. Davidson, vp and general 
manager of stations, who has been as- 
signed to number of special projects for 
NBC. Mr. Walworth joined NBC Spot 
Sales in 1953 and since that time has 
served in key executive positions with 
owned stations and spot sales division, 
including WNBK (TV) Cleveland as tv 
sales manager; director of sales (1956) 

and station manager (1959) at WRCV- 
TV. He also has served with Edward 
Petry Co., station representative, and 
with ABC's sales department. Mr. 
Davidson is broadcast veteran who 
started in NBC's mail room in 1938, 
and subsequently held responsible posts 
in network, agency, station and station 
representative fields. His most recent 
change was in 1955 when he became 
assistant general manager of NBC's sta- 
tions in New York, later became gener- 
al manager and was elected in 1958 vp 
of NBC. 

Howard K. 
Smith, CBS 

Washington cor- 
respondent, to- 
day (April 3 ) 
was to become 
chief c orre- 
spondent and 
general manager 
of CBS News 
Washington bu- 
reau. Appoint- 
ment is part of 

Washington shift in which Theodore K. 
Koop, director of news and public af- 
fairs in Washington, is to be CBS direc- 
tor of Washington operations (Closed 
Circuit, March 27). New Washington 
news chief has been there for CBS 
News since 1957 and was for 11 years 
European correspondent, joining net- 
work in 1941. Earlier he was with UPI 
in London and Berlin. 

Mr. Smith 

For other personnel changes of the week see FATES & FORTUNES 

Negro radio group meets 
April 10-11 in New York 

Directors and officers of new Na- 
tional Negro Radio Assn. will meet 
April 10-11 in New York to get as- 
sociation under way, Francis M. Fitz- 
gerald, president, announces. 

Board will be asked to approve ad- 
ditional research on "huge $20 billion" 
Negro market where preliminary stud- 
ies have been conducted past few 
months, Mr. Fitzgerald said. 

Several research firms will submit 
plans and special session also will be 
held with station representatives spe- 
cializing in Negro market radio, he 
said. NNRA also will discuss estab- 
lishment of New York office. 

D&C gains one, loses one 

Daniel & Charles, N. Y., lost one 
account and gained another last week 
from same firm at same time. Vitamin 

Corp. of America, Lanolin Plus Divi- 
sion, Newark, N. J., reassigned Rybutol 
vitamin account from D & C to Cohen 
& Aleshire, N. Y., and awarded Daniel 
& Charles campaign for "major new 
product," to be launched in radio and 
tv June 1. Cohen & Aleshire plans ex- 
tensive tv, radio and print campaign 
for Rybutol. 

Slander charge dismissed 
in 'City of Hate' tv case 

Indictments charging slander among 
other things against former Los An- 
geles tv announcer Pat Michaels and 
others were dismissed March 31 by 
Indio, Calif., Superior Court Judge 
Merrill Brown, who said indictments 
were too vague as to who was slandered 
and how. 

Defamation charges were made by 
mayor or nearby Elsinore, Calif., and 
others after 1959 telecast of "City of 
Hate," presented by Mr. Michaels on 

KTLA (TV), on alleged anti-Semitism 
in Elsinore. Mr. Michaels is now with 
KABC Los Angeles. 

Ch.4 bid dropout allowed 

FCC Chief Hearing Examiner James 
D. Cunningham Friday granted request 
of Rocky Mountain Tele Stations to dis- 
miss its application for ch. 4 at Reno, 
Nev., dismissing with prejudice. Re- 
maining applicant is Circle L Inc. 

Weisberg to Trans-Lux Tv 

Robert Weisberg, well-known to tv 
station executives throughout country in 
his post as executive in charge of buy- 
ing films for Tv Stations Inc. for more 
than five years, is resigning that posi- 
tion shortly to join Trans-Lux Televi- 
sion Corp., New York, in newly-created 
post. Details of new job, said to be 
unique in industry, will be announced 
in early May but it probably will con- 
cern itself with servicing of tv programs 
to stations. 


BROADCASTING, April 3, 1961 

the morning. Every 
and night-from Will 




r'Tivrr'TTVTv i 

Lenay s Drignt-aay-in-tne-morning snow 
to the jampacked allthruthenite Jamboree 
-WCKY's fresh new sixties-sound of musk 
and service has given Cincinnati a get-up-and 
go shot in the arm. New program ideas plus i 
new hullabalulu of promotion have perked 
up the whole Cincinnati Tri-State area, giv- 
ing hundreds of thousands of Ohio River 
Valley listeners a new lease on life. Butthat's 

only half the story; the real eye-opener is 


noining new aDOUi max; any meisen or xne 
salesman from AM Radio Sales can still 
prove that WCKY is some Cincinnati buy! 


BROADCASTING, April 3, 1961 


time bomb! 

mca tv explodes upon 
the TV scene with four 

full hour first-run 

off-network shows 
for syndication 

Each show immediately available for local programming 






starring DARREN McGAVIN 



Shattering precedent for station programming! 
Bursting with proven high ratings! 

PRE-SOLD in the following markets: 



mo si 


598 Madison Ave., N.Y.22, N.Y. 
PLaza 9-7500 and 
principal cities everywhere 

Power met power when WBEN-TV - - the most powerful 
selling medium in sight and sound on the Niagara Frontier - - 
focused its cameras on the Niagara Power project dedication, the 
most powerful hydroelectric complex in the Western World. 

Since 1948 more than two million Western New Yorkers have 
depended on WBEN-TV for continuing public-service coverage. 
This up-to-the-minute, on-the-spot reporting has built tremendous 
loyalty and confidence. 

There's power in this trust - - power that moves merchandise, 
sells services and products. It compares with the power that this 
$720,000,000 project - - equal to the output of all the TVA hydro- 
electric dams - - will generate for area industry. 

Niagara Power is bringing new growth, expansion, jobs - - 
new families, new thousands into the market place. WBEN-TV 
power brings your message to them with vigor and impact - - 
another powerful reason why your TV dollars count for more - - 
on Channel Four. 

Naiionai Representatives Harrington, Righter and Parsons 


The Buffalo Evening News Station 


CBS in Buttalo 


BROADCASTING, April 3, 1961 


A calendar of important meetings and 
events in the field of communications 

•Indicates first or revised listing. 

•April 3— Hollywood Ad Club, luncheon, 12 
noon, Hollywood Roosevelt Hotel. Ernst H. 
Schreiber, engineer for Pacific Tel. & Tel. 
Co., will present color film, "The Big 
Bounce," on communications satellite Echo 
I; Bill Sterling of Jerry Fairbanks Produc- 
tions, will discuss problems in producing the 
documentary film. 

April 3 — Comments due on FCC proposal to 
revamp program report forms In applica- 

April 4-7— Audio Engineering Society, West 
Coast spring convention. Ambassador Hotel, 
Los Angeles. 

April 5 — Academy of Television Arts & 
Sciences, Chicago chapter, luncheon. James 
Hagerty, ABC news vp, guest speaker. Hotel 
Knickerbocker, Chicago. 
•April 5— HoUywood Ad Club— Southern 
California Broadcasters Assn. workshop ses- 
sion on radio commercials. 
April 5-7 — American Society for Testing 
Materials, symposium on materials and elec- 
tron device processing. Benjamin Franklin 
Hotel, Philadelphia, Pa. 

April 6-8 — Montana Broadcasters Assn. an- 
nual meeting. Billings, Mont. 
April 7-8 — New Mexico Broadcasters Assn., 
convention. Speakers include Howard Bell, 
NAB vice president for industry affairs. 
Angiers Motor Hotel, Farmington, N. M. 
April 7-8 — Southwest Assn. of Advertising 
Agencies, annual convention. Mariott Motor 
Hotel, Dallas. 

April 9-12— Fourth Public Service Program- 
ming Conference for broadcasting industry 
produced and sponsored by the Westing- 
house Broadcasting Co. Pittsburgh-Hilton 
Hotel, Pittsburgh, Pa. 

April 10-13 — National Premium Buyers 
28th annual national exposition, Navy Pier, 
Chicago. Also Premium Adv. Assn. of Ameri- 
ca one-day conference, same site. 
April 11— Business Council for International 
Understanding, session group dinner, Fairfax 
Hotel, Washington, D. C. Ralf Brent, presi- 
dent of WRUL New York, is speaker. 
April 11-12 — Illinois Broadcasters Assn., 
spring meeting. St. Nicholas Hotel, Spring- 

April 13-14— New York State Educational 
Radio & Television Assn., and Eastern Edu- 
cation Network, combined conference. Tom 
Sawyer Motor Inn., Albany, N. Y. 
April 13-14— Atlanta Ad Institute, sponsored 
by Atlanta Advertising Club. Speakers in- 
clude Max Freedman, Manchester Guardian 
Washington correspondent; John D. Yeck, 
Yeck & Yeck, Dayton, Ohio, and John G. 
Mapes, Hill & Knowlton, New York. Dinkier 
Plaza Hotel, Atlanta, Ga. 
April 14 — Mississippi UPI Broadcasters 
Assn., annual meeting. Buena Vista Hotel, 

April 14— Veterans Hospital Radio & Televi- 
sion Guild, anniversary ball. Essex House, 
New York. 





















3 — Albuquerque, 
N. C. 

4, 5 — Phoenix, Ariz.; Atlanta, 

6 — Los Angeles; Tampa, Fla. 

7— Bakersfield, Calif.; Miami, 

10 — Baton Rouge, La. 

10, 11 — San Francisco. 

11, 12— Fort Worth, Tex. 

12, 13— Seattle, Wash. 

13 — Memphis, Tenn. 

14 — Nashville, Tenn. 
24— Raleigh, N. C. 

25, 26— Richmond, Va. 

27— Washington, D. C. 

28— Philadelphia. 

April 14-15— Kansas Assn. of Radio Broad- 
casters annual convention. Jayhawk Hotel 

April 15 — West Virginia AP Broadcaster* 

meeting, Charleston. 

April 15-16 — Mississippi Broadcasters Assn., 
spring convention. Speakers include John 
F. Meagher, radio vp, NAB and Ernest B. 
Cummings, Cummings Adv. Co., Memphis. 
Buena Vista Hotel, Biloxi. 
April 16-19 — Assn. of National Advertisers, 
spring meeting. Sheraton Park Hotel, Wash- 
ington, D. C. 

April 17— Institute on Musical Copyright 
Law in the Music Industry, Vanderbilt U., 
Nashville, Term., under sponsorship of 
Tennessee Bar Assn., Nashville Bar Assn., 
Nashville Symphony Assn., Country Music 
Assn., and Tennessee Assn. of Broadcasters. 
April 17 — Academy of Motion Picture Arts 
& Sciences Oscar award ceremonies. Santa 
Monica (Calif.) Civic Auditorium. The pres- 
entation will be telecast by ABC-TV. 
April 17-20 — International Advertising Assn. 
Waldorf-Astoria Hotel, New York City. 
April 18 — Radio & Television Executives 
Society, Peabody Awards luncheon. Hotel 
Roosevelt, Grand Ballroom, New York City. 
April 19-22 — 1961 American Film Festival, 
sponsored by Educational Film Library Assn. 
at Barbizon-Plaza Hotel, New York City. 
April 20-21 — Pennsylvania AP Broadcast- 
ers Assn. Sheraton Hotel, Philadelphia. 

April 20-22 — American Assn. of Advertising 

Agencies annual meeting. The Greenbrier, 
White Sulphur Springs. W. Va. The annual 
dinner will take place on Friday evening, 
April 21. 

April 20-22 — Alabama Broadcasters Assn. 
spring convention. The Holiday Inn Riviera, 
Dauphin Island, Ala. 

April 21-22 — National Assn. of Educational 
Broadcasters, Region II (southeast) annual 
meeting. Hotel Thomas Jefferson, Birming- 
ham, Ala. 

April 22 — Intercollegiate Broadcasting Sys- 
tem, national convention. Carnegie Institute 
of Technology, Pittsburgh, Pa. 
April 24 — Annual meeting and luncheon, 
The Associated Press Members. Principal 
luncheon speaker: Secretary of Defense 
Robert S. McNamara. Waldorf-Astoria, New 
York City. 

April 24 — Deadline for return of nomina- 
tions ballots for National Academy of Tele- 
vision Arts & Sciences Emmy awards com- 

♦April 24-25 — Nebraska Broadcasters Assn., 
convention. Blackstone Hotel, Omaha. 
April 24-28— U. of Florida third annual 
Communications Week. Broadcasting Day, 
April 24. Advertising Day, April 25. Other 
days devoted to photojournalism, print media 
and public relations. Gainesville, Fla. 
April 25 — American Marketing Assn., New 
York chapter marketing workshop: Manage- 
ment use of marketing research, advertising 
agencies. Lever House auditorium, New 
York, 4 p.m. 

April 26-28 — Seventh Region Technical Con- 
ference, Institute of Radio Engineers. Hotel 
Westward Ho, Phoenix, Ariz. 

April 26-29 — Institute for Education bj 
Radio-Television, Deshler-Hilton Hotel, Co- 
lumbus, Ohio. 

April 27 — Georgia Assn. of Broadcasters, 
management conference. Dinkier Plaza Hotel, 

•April 28 — Arizona Broadcasters Assn., spring 
meeting. Wild Horse Ranch Resort, near 

April 28 — TJPI Broadcasters of Massachu- 
setts, spring meeting. U. of Massachusetts, 

April 28 — Deadline for entries in 15th an- 
nual achievement awards competition of the 
Los Angeles Advertising Women Inc. Open 
to women in 13 western states and western 
Canada. Entry blanks available from Los 
Angeles Advertising Women Inc., 4666 N. 
Forman Ave., North Hollywood, Calif. 

April 28-29 — Tennessee AP Broadcasters, 

memo to: 

As any Lansing listener survey 
for the past four years will 
tell you, WILS dominates the 

• Here's one reason why the 
Lansing market is worth buy- 



based on latest Hooper (see 
below) and latest SRDS Spot 

Radio (Mar. '61) 

1 • Here's one example how 
we dominate the Lansing 
■ market: 





7 din- 



6 pm 



C. E 







represented exclusively by 
Venard, Rintout and McCorunell 

BROADCASTING, April 3, 1961 





in 1 960 was a fantastic 
success . . . over 15,000 people 
rushed for $10,000 in prizes. 
This year the prizes, promo- 
tion, and enthusiasm have 
been doubled to make the 
1961 celebration the biggest 
event in Tulsa and Okla- 
homa since the original 
land rush. 


Hickory 6-6184. 

V P. & GEN. MGR. 


The NEW 




Even inexperienced operators are getting excellent results 
with the new 880. Handles like a big camera; weighs 60 pounds. 
Designed and built by broadcasters for broadcast 
application. Especially suitable for newscasts . . . weather 
shows . . . product commercials and the like. Unusually 
low operating costs, as well as low original investment. 


east hillside drive • bloomington, indiana 
edison 2-7251 

Write for complete 
technical information 
Broadcast Equipment 

radio news clinic. Nashville. 
April 28-30— Alpha Delta Sigma, profes- 
sional advertising fraternity, national con- 
vention. U. of Minnesota, Minneapolis-St. 

*April 29-30— UPI Broadcasters Assn. of 
Texas, annual meeting. Baker Hotel, Dallas. 
*April 30— UPI Broadcasters of Missouri, an- 
nual meeting. Governor Hotel, Jefferson City. 
April 30-May 3— U. S. Chamber of Com- 
merce annual convention, Washington. 


May 1-31— National Radio Month. 
May 1— Deadline for submissions of 100- 
200 word abstracts and 500-1000 word de- 
tailed summaries of papers for the 1961 
Western Electronic Show & Convention 
(WESCON). Send to the attention of E. W 
Herold, WESCON Northern California Office 
701 Welch Road, Palo Alto. Calif. 
May 1-3— Assn. of Canadian Advertisers 
Royal York Hotel, Toronto, Ont., Canada. 
May 2-4 — Electronic Components Confer- 
ence. Jack Tarr Hotel, San Francisco. 
May 3— Station Representatives Assn., Sil- 
ver Nail Timebuyer of the Year Award 
luncheon, Waldorf-Astoria Hotel, N. Y. 
May 3-6— American Public Relations Assn. 
17th annual convention. Hotel Shelburne 
Atlantic City, N. J. The association's Phila- 
delphia Forge will be host. The theme will 
be: "Analyzing Public Relations' Accom- 
plishments Problems, Opportunities and 

May 4 — American Tv Commercials Festival, 
Hotel Roosevelt, New York City, all day. 
May 4-5— CBS Television Network-CBS-TV 
Affiliates Assn., annual meeting. Waldorf- 
Astoria Hotel, New York City. 
May 4-6— Western States Advertising Agen- 
cies Assn., annua] conference. Shelter Island 
Inn, San Diego, Calif. 

May 4-7 — American Women in Radio & 
Television, national convention. Statler Hil- 
ton Hotel, Washington, D. C. 
May 4-14— Brand Names Week. 
*May 5— 11th annual Radio-Television Con- 
ference & Banquet sponsored by Radio-Tele- 
vision Guild of San Francisco State College. 
At San Francisco State College. 
*May 5-6— U. of Wisconsin Journalism Insti- 
tutes, Wisconsin Center, Madison. 
May 5-7— National Assn. of FM Broadcast- 
ers, Washington, D.C. Board of Directors 
meeting, May 5; annual business meeting. 
May 6; "FM Day," May 7. 
May 7-10— NAB annual convention. Shera- 
ton Park and Shoreham Hotels, Washington. 
May 7-12— Society of Motion Picture & 
Television Engineers, 89th semiannual con- 
vention. King Edward Sheraton Hotel. 
Toronto, Canada. Theme will be "Interna- 
tional Achievements in Motion Pictures and 

May 8-10— National Aerospace Electronics 

Conference, Institute of Radio Engineers. 
Biltmore & Miami Hotels, Dayton, Ohio. 
*May 9— Broadcast Pioneers, 20th annual 
dinner. 7:30 p.m., Cotillion Room, Sheraton 
Park Hotel, Washington, D. C. 
May 10— Deadline for return of final voting 
ballots in National Academy of Television 
Arts & Sciences annual Emmy awards com- 

May 11 — Assn. of National Advertisers 
Workshop on International Advertising, Ho- 
tel Plaza, New York City. 
May 12 — Connecticut Broadcasters Assn., 
annual meeting. The Waver ly Inn, Cheshire. 
May 12 — Deadline for entries in Industrial 
Design Award Competition of Aug. 22-25 
WESCON. Entry forms available from 
WESCON Business Office, 1435 S. La Cienega 
Blvd., Los Angeles 35. 

May 12 — Academy of Television Arts & 

Sciences, Phoenix chapter. Second annua) 

Emmy awards banquet. Backstage Club and 

Sombrero Playhouse, Phoenix. 

May 13 — New York area Emmy awards 

telecast, WNBC-TV, 10:30-11:15 p.m. 

May 13 — Illinois AP Radio-and-Television 


BROADCASTING, April 3, 1961 

WAP-C32103-3/21/61-WASHINGT0N: Though slight tra 
Winter are still in the air, one-day-old Spring is 
effect in the Capital. This full -blooming forsythi 
grounds is the subject of a camera study 3/21 by pho 
Finnegan. UPI TELEPHOTO grg 

. . .this is FA)C! 

Note the high fidelity, sharpness, clarity and tone ranges 
of this Unifax facsimile newspicture reproduction. 

On March 21, UPI inaugurated a new transmission standard further 
improving what already was the finest quality in the world. , 

Unifax and UPI Telephoto pictures now have a zip "^_Jnited 
you'll find in no other newspicture service. JJress f I 


is. v*f?»-' ; ; 

1 1 c-r 

£ international 

1:7; 3, 










































Network Y 












Network Z 

v. y 













































-and IT'S still GOING STRONG. This eye catching 
pattern of audience leadership represents 136 con- 
secutive Nielsen reports? Interrupted only twice in 5% 
years, it shows that one network consistently delivers 
the biggest average audience in television. CBS® 

•NATlflNWmF fi.ll PM 

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are hailing the new automated radio 
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consists of outstanding "name" musical productions from both 
sides of the Atlantic. Almost 80% of the music is popular 
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and, of course, seasonal and holiday numbers. 


Magne-Tronics music comes in ten 8-hour reels. A new reel added 
each month keeps the schedule fresh and exciting . . . 
continually builds your library. The interspersing system in the 
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In Canada: 
Recording Service, 
42 Lombard St., 
Toronto 1, Ont. 

Assn. Northwestern U., Evanston. 

May 13-14 — Illinois News Broadcasters, 
spring convention. Otto Kerner, governor of 
Illinois, principal speaker. Northwestern U., 

May 15-27 — International Festival of Tele- 
vision Arts & Sciences. Montreux, Switzer- 
land. Schedule includes an international tv 
equipment trade fair and a contest Judging 
of the best television musical variety pro- 
gram. The fair is being held under patron- 
age of the Swiss Television Authority and 
the city of Montreux. 

May 16 — National Academy of Television 
Arts & Sciences, 13th annual Emmy awards 
presentation. NBC-TV, 10-11:30 p.m. (EDT), 
originating from New York and Los Angeles. 
May 20 — California AP Television-Radio 
Assn., Paso Robles, Calif. 
May 22-24 — National Symposium on Global 
Communications, Institute of Radio Engi- 
neers. Hotel Sherman, Chicago. 
May 25 — Chicago Unlimited salute to 
AFTRA. Grand Ballroom, Sheraton Towers 
Hotel, Chicago. 

May 25-28 — Federation of Canadian Adver- 
tising & Sales Clubs, 14th annual conference. 
Ottawa, Ont., Canada. 

May 27-31 — Advertising Federation of 
America, annual convention. Statler Hilton 
Hotel. Washington, D. C. 


"June 2 — Wyoming AP Broadcasters, con- 
vention. Plains Hotel, Cheyenne. 
June 2-3 — Industry Film Producers Assn. 
second annual convention and trade show. 
Hotel Miramar, Santa Monica, Calif. 
June 3 — Florida AP Broadcasters Assn. 
Daytona Beach. 

*June 3-4 — Oklahoma AP Broadcasters Assn., 
meeting. DeVille Motor Hotel, Oklahoma 

June 5-16 — International Communications 
Workshop, sponsored by World Commission 
for Christian Broadcasting, American Jewish 
Committee and several other religious 
groups. U. of Southern California, Los 

June 6 — American Marketing Assn., New 

York chapter, marketing workshop: Manage- 
ment use of marketing research, companies. 
Lever House auditorium. New York, 4 p.m. 
June 8-10 — Marketing Executives Club of 
New York, annual seminar, Pocono Manor, 

June 10 — Florida UPI Broadcasters Assn. 

annual meeting. Pensacola. 
June 11-23 — AFA's third annual Advanced 
Management Seminar in Advertising & Mar- 
keting. Conducted by faculty members of 
Harvard Graduate School of Business Ad- 
ministration. Chatham Bars Inn, Cape Cod, 
Mass. Registration and tuition fee: $375. 
Application forms at AFA, 655 Madison Ave., 
New York. 

June 12-15 — World Conference on Mission- 
ary Radio, Third World Conference on 
Christian Communications. Concordia Col- 
lege, Milwaukee, Wis. 

June 14-15 — Institute of Radio Engineers, 
conference. Hotel Sheraton, Philadelphia. 
June 14-16 — Virginia Assn. of Broadcasters, 
annual meeting. Hotel Roanoke, Roanoke. 
June 15-17 — Florida Assn. of Broadcasters, 
annual convention. Seville Hotel, Miami 

June 19-21 — American Marketing Assn., 

Advertising Federation of America 
1961 Conventions 

April 6-7 — AFA 1st district conven- 
tion. Sheraton-Biltmore Hotel, Provi- 
dence, R. I. 

April 13-16 — AFA 4th district conven- 
tion. Dupont Plaza Hotel, Miami. 
April 21-22— AFA 9th district conven- 
tion. Savery Hotel, Des Moines, Iowa. 
May 27-31 — AFA 5th annual conven- 
tion. Sheraton Park Hotel, Washing- 
ton, D. C. 


BROADCASTING, April 3, 1961 


In 1960 ARB reported -WNEW-TV reaches 100% of the greater 
NewYork market! Now, in a special qualitative study, ARB reports 
that the audience of independent WNEW-TV is comparable 
in terms of Income and Education to the audience of the leading 
network television station in NewYork. VVJV£Vy~TV/^! 




$11,000 & OVER 3.5 

$11,000 & OVER 2J 

UNDER 3,000 

UNDER 3,000 

Here are the next 10 days of network 
color shows (all times are EST). 


4-7, 10-12 (6-6:30 a.m.) Conti- 
Classroom (modern chemistry), 



April 4-7, 10-12 (6:30-7 a.m.) Conti- 
nental Classroom (contemporary math), 

April 3-7, 10-12 (10:30-11 a.m.) Play 
Your Hunch, part 

April 3-7, 10-12 (11-11:30 a.m.) The 
Price Is Right, part. 

April 3-7, 10-12 (12:30-12:55 p.m.) It 
Could Be You, part. 

April 3-7, 10-12 (2-2:30 p.m.) The Jan 
Murray Show, part. 

April 3-6, 10-12 (11=15 p.m.-l a.m.) 
The Jack Paar Show, part. 

April 5, 12 (8=30-9 p.m.) The Price Is 
Right, Lever through Ogilvy, Benson & 
Mather; Speidel through Norman, Craig & 

April 5 (9-10 p.m.) Perry Como's Kraft 
Music Hall, Kraft through J. Walter 

April 6 (9:30-10 p.m.) The Ford Show, 
Ford through J. Walter Thompson. 

April 7 (9-10 p.m.) Sing Along with 
Mitch, Ballantine. 

April 8 (10-10:30 a.m.) The Shari 
Lewis Shew, Nabisco through Kenyon & 

April 8 (10:30-11 a.m.) King Leonardo 
and His Short Subjects, General Mills 
through Dancer-Fitzgerald-Sample. 

April 8 (7:30-8:30 p.m.) Bonanza, RCA 
through J. Walter Thompson. 

April 9 (6-6:30 p.m.) Meet the Press, 

April 9 (7-8 p.m.) The Shirley Temple 
Show, RCA through J. Walter Thompson, 
Beechnut through Young & Rubicam. 

April 9 (9-10 p.m.) The Chevy Show, 

Chevrolet through Campbell-Ewald. 

national conference. Ambassador Hotel, Los 

June 20-22 — Catholic Broadcasters Assn. 
annual meeting. Calhoun Beach Hotel, Min- 
neapolis-St. Paul, Minn. 
"June 23-24 — Maryland-D. C. Broadcasters' 
Assn., summer meeting. Ocean City, Md. 
June 25-29 — National Advertising Agency 
Network, annual management conference. 
Broadmoor Hotel, Colorado Springs, Colo. 
June 25-29 — American Academy of Adver- 

tising, annual convention. U. of Washington, 

•June 25-29 — Advertising Assn. of the West, 
annual convention. Olympic Hotel, Seattle. 

June 26-28 — National Convention on Mili- 
tary Electronics. Sponsored by Professional 
Group on Military Electronics, IRE. Shore- 
ham Hotel, Washington, D. C. 


*July 1— Chicago Publicity Club, 20th anni- 

versary celebration. J. Leonard Reinsch, 
Cox Stations and radio-tv advisor to Presi- 
dent Kennedy will be principal speaker. 
Mayfair Room, Sheraton-Blackstone Hotel, 

July 10 — Wisconsin Broadcasters Assn. 

Plankington Hotel, Milwaukee. 

July 10-12 — National Assn. of Television & 

Radio Farm Directors convention, Shoreham 

Hotel, Washington, D. C. 

July 10-28 — Three week summer workshop 

on Television in Education, U. of California 

at Los Angeles. 


Aug. 11-12 — Texas Associated Press Broad- 
casters Assn., fourteenth annual meeting. 
Hotel Lincoln, Odessa, Tex. 

Aug. 22-25 — 1961 Western Electric Show & 
Convention. Cow Palace, San Francisco. 


•Sept. 15-17 — Michigan Assn. of Broadcasters 
fall convention and business meeting. Hid- 
den Valley, Gaylord, Mich. 
•Sept. 27-30 — Radio Television News Direc- 
tors Assn., annual convention. Statler Hilton 
Hotel, Washington, D. C. 


•Oct. 3-4 — Advertising Research Foundation 
conference, Hotel Commodore, N. Y. 
•Oct. 8-18 — International seminar on instruc- 
tional television, sponsored by Purdue V. 
in cooperation with UNESCO and the VS. 
National Commission for UNESCO, Dr. 
Warren F. Seibert, Purdue professor, is 
seminar director; James S. Miles, Purdue 
Television Unit, is associate director. Purdue 
U., Lafayette, Ind. 

•Oct. 9-11 — National Electronics Conference, 
International Amphitheatre, Chicago. 
•Oct. 10-13 — Audio Engineering Society, an- 
nual fall conference and technical exhibit. 
Hotel New Yorker, New York. 


audience of Greater Kansas City! 


SmuIcuUnj 'j&eautifrd Muucf 

The distinctive, sparkling "sound" of 
Kansas City's only Beautiful Music Stations 
holds the mature adult listening audience. 
Commercial Limitation: 12 Announcements per hour 

Represented by: 

Owned by fPuMc Wtat&r G<rt/>. 


Des Moines Kansas City Tulsa 

22 (DATEB00K) 



To acquire Soundsmanship your station needs jingles with a capital J- 
That's why Ullman distributes more quality station Jl ngles than anybody. 
Ullman has JINgles for every program format. Quality JINGles that purr. . .or 
swing ... or beat with rhythm that makes a tom-tom's tattoo sound like a tinkle. 
JINGLes customized completely for you. JINGLEs of every variety. F'rinstance: 

GOLDEN ERA JINGLES. Special lyrics paraphrasing all-time best sellers of 
the Golden Era of great bands . . . arrangements matching the bands' own styles 
. . . Glenn Miller's In the Mood, Sammy Kaye's Daddy, Tommy Dorsey's There 
Are Such Things, Benny Goodman's Why Don't You Do Right? Dozens of others. 
Built-in, instant recognition that'll have listeners humming your call letters. 

JET JINGLES. Short (8 to 10 second average), hard-hitting, attention-grabbers 
with a rocking beat-beat-beat. 

SWING-WESTERN. Nothing hoe-downish about these. Modern, pulsing jingles 
with just the right sorghum, country-western flavor. 

SWINGING RADIO. Specially tailored for high-speed stations programming top 
record sellers with today's dynamic sound. 

SOUNDSATIONAL. Every jingle built around the SOUNDSATIONAL slogan. 
Strictly up tempo on the logo. 

Ullman has many more, and more coming. Listen to our two brand new pack- 
ages at the NAB Convention in May. One for good music stations. One for 
Formatic stations. And new, tailored packages every two months. 

Call your Ullman-man. He'll tell you all about SOUNDSMANSHIP. .. Jingles 
. . . THE BIG SOUND and Spotmaster tape cartridge equipment. Or give Marv 
Kempner a jingle in New York at PLaza 7-2197. 


Marvin A. Kempner, Executive Vice President 
1271 Avenue of the Americas, New York 





BROADCASTING, April 3, 1961 


What's this got to do with 
your time buy in this mar- 
ket? Just this: We've always 
felt advertisers on this sta- 
tion deserve expert technical 
handling of commercial 
material, on film, live or 
film in combination with 
local-live tags. That's why 
KJEO-TV. is famous in 
Central California for its 
engineering skills, top an- 
nouncers, its overall cam- 
paign for an "Air Time 
Corporate Image"— and this 
means confidence your time 
buys on KJEO-TV get sell- 
ing attention from experts. 

ratings? | MfeVfi Qof TW 
Check with your nearest HR representative 



Of CowiUl 


Fresno, California 


Complete & accurate 

editor: We are extremely pleased with 
the story which appeared in Broad- 
casting about our organization (Broad- 
cast Advertising, March 20). It was 
a splendid job . . . complete and ac- 
curate. . . . — Gerald Auerbach, Presi- 
dent, Advertising Radio & Television 
Services Inc., New York. 

Extremely pleased 

editor: . . . We are extremely pleased 
with the article (Programming, March 
20) and the fine manner in which it 
was presented in Broadcasting. ... — 
Jim Ameche Jr., Manager, Jim Ameche 
Productions Inc., Sepulveda, Calif. 

Outstanding support 

editor: As we draw to the close of our 
March campaign, we find that once 
again we are indebted to our friends at 
Broadcasting for their outstanding 
support. It was most heartening to see 
the Red Cross radio-tv ad displayed so 

Success in the 1961 campaign is vital 

if we are to keep pace with the mount- 
ing demands for Red Cross services, 
which seem to increase every day. Your 
generous help has bolstered the deter- 
mination of everyone in the Red 
Cross. . . . — Alfred M. Gruenther, 
President, American National Red 
Cross, Washington. 

An old friend 

editor: ... I was discussing "Career 
Opportunities in Broadcasting" with a 
group of students at Webster Groves 
(Mo.) High School March 20. One of 
the students asked, "How can we find 
out what's happening in broadcasting 
currently?" and ... I blurted out, "by 
reading Broadcasting and other trade 

This gave me occasion to think back 
to 1946, when I was a junior in high 
school, for this is the time of my initial 
contact with Broadcasting. I don't 
remember if it was available on news- 
stands at the time or if I "borrowed" 
recent copies from local Milwaukee ra- 
dio stations. 

Then there was the time in February 
1949 when my teen-age survey activi- 

Time salesmen to pick Silver Nail winner 

Time salesmen will have a chance 
now to vote for their favorite agency 
customer. The Station Representa- 
tives Assn. committee planning the 
annual "Silver Nail Timebuyer of 
the Year" Award has sent out ballots, 
and the media specialist polling the 
most votes will get the accolade 
(named for Frank Silvernail, retired 
BBDO executive) May 3 at an all- 
industry luncheon to be held at the 
Waldorf in New York. 

Committeemen working with 

chairman Frank E. Pellegrin (1), 
vice president of H-R Television Inc., 
on the fourth annual Silver Nail 
award include Marie Janice (c) of 
Cunningham & Walsh and T. J. Mc- 
Dermott (r), N. W. Ayer & Son 
vice president. Others (not shown) 
are Robert Foreman, BBDO execu- 
tive vice president, creative services; 
Jayne Shannon, broadcast media su- 
pervisor of J. Walter Thompson, and 
Lawrence Webb, managing director 
of SRA. 


BROADCASTING, April 3, 1961 


ARB AVERAGE RATING -10:00-1 1:45 

KSD (Gold Award Theatre) 



Showing "Films of the 50's" 



Station "B" 



Station "C" 



Station "D" 



The overwhelming superiority of Warner's "Films of the 50's" was dem- 
onstrated during the January 6- February 2 survey period in St. Louis. 
During this time, these Seven Arts feature films were telecast exclu- 
sively over KSD's "Gold Award Theatre" sponsored by Beautyrama, Inc. 

They scored their high rating against two other feature film programs. 

Beautyrama will continue to sponsor the "Gold Award Theatre" and will 
continue to telecast the Seven Arts' "Films of the 50's." 

These recent films from Warner's library of big-star hits do as well 
against top network shows as they do against other feature films. Exam- 
ple: KTVU in San Francisco on Sunday night scored a smashing 36.2 
share of audience, higher by 50% than the next best station, against 
such tough competition as Shirley Temple, Lassie, Dennis the Menace, 
Walt Disney and Maverick. 

Warner's Films of the 50's . . . Money makers of the 60's 




NEW YORK: 270 Park Avenue 
CHICAGO: 8922-D La Crosse, Skokie, III 
DALLAS: 5641 Charlestown Drive 
BEVERLY HILLS: 232 Reeves Drive 

YUkon 6-1717 
OR 4-5105 
ADams 9-2855 
GRanite 6-1564 

For list of TV stations programming Warner's Films of the 50's see Page One SRDS (Spot TV Rates and Data) 




. Latest (nov. -so) report 

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108-4 s 71st Avenue. Forest Hills 75, New York 

ties made it as the "Feature of the 

That's why I think I would be remiss 
if 1 didn't advise all aspiring broadcast- 
ing-ites to read Broadcasting, and the 
current issue will definitely be included 
in our Career Day program package. — 
Michael Ruppe Jr., Director of Promo- 
tion, WIL St. Louis. 

WLOL image promotion 

editor: The article on station image 
(Broadcast Advertising, Feb. 20) had 
more than the usual interest for us. We 
thought the points were extremely well 
taken and provided much food for 
thought — plus a second look at the 
guideposts at the station level. 

By coincidence, we had on the draw- 
ing boards at the time and ready to go 
for March a promotion which seemed 
to fit some of the elements needed for 
creating station image. I refer particu- 
larly to environment provided by the 
station and local market information 
not available in standard syndicated 
services. . . . — Jim Scanlon, Promo- 
tion Director, WLOL Minneapolis. 

Fm response 

editor: May we add our congratula- 
tions and praise for your comprehen- 
sive article on fm broadcasting (Per- 
spective' 61, Feb. 20). If reprints are 
available, may we have about a dozen 
copies. . . .? — Sid Roberts, Manager, 
WFMF {FM) Chicago. 

editor: It was good to see that the 
fm picture is bright on a national scope. 
Your article was encouraging, and will 
be of help in selling fm in our market, 
where we are a pioneer station. Please 
send 10 reprints. . . . — William T. 
Watrous, Account Executive, WYAK 
(FM) Sarasota, Fla. 

editor: Please send us 10 reprints of 
Joseph A. Castor's aiticle on the North 
American Van Lines success story 
(Monday Memo, March 6). Also send 
15 reprints of the fm article (Perspec- 
tive '61, Feb. 20). . . . —H. P. Mor- 
gan, KCMB-FM Wichita, Kan. 

Additional charges 

editor: Thank you very much for an- 
nouncing the availability of our man- 
ual, "Producing Your Educational 
Television Program" (The Media, 
March 20). We have had many in- 
quiries about it already. . . . 

We find, however, that we must ask 
a $2.50 charge instead of the $1 you 
indicated. We are sure that the source 
of your informatian was not aware of 
the additional printing and handling 
charges. . . . — C. Edward Cavert, As- 
sistant Manager for Operations, Mo- 
hawk-Hudson Council on Educational 
Television, Schenectady, N. Y. 

Broadcasting Publications Inc. 

President Sol Taishoff 

Vice President Maury Long 

Vice President Edwin H. James 

Secretary H. H. Tash 

Treasurer B. T. Taishoff 

Comptroller Irving C. Miller 

Asst. Sec.-Treas Lawrence B. Taishoff 



Executive and publication headquarters: 
Broadcasting-Telecasting Bldg., 1735 DeSales 
St., N.W., Washington 6. D.C. Telephone 
Metropolitan 8-1022. 

Editor and Publisher 
Sol Taishoff 


Vice President and Executive Editor 
Edwin H. James 

Editorial Director (New York) 
Rufus Crater 

Managing Editor 
Art King 

Senior Editors: J. Frank Beatty, Bruce 
Robertson (Hollywood). Frederick M. Fitz- 
gerald. Earl B. Abrams, Lawrence Christo- 
pher (Chicago); Associate Editors: Harold 
Hopkins. Dawson Nail: Staff Writers: 
George W. Darlington. Bob Forbes, Malcolm 
Oettinger Jr.. Sid Sussman, Leonard Zeiden- 
berg; Editorial Assistants: Mark Blackburn, 
Frank Connors, Merilynn Gardner; Secre- 
tary to the Publisher: Gladys Hall. 


Vice President and General Manages 
Maury Long 

Vice President and Sales Manager 
Winfield R. Levi (New York) 

Assistant Publisher 
Lawrence B. Taishoff 

Southern Sales Manager: Ed Sellers; Pro- 
duction Manager: George L. Dant; Traffic 
Manacer: Harry Stevens; Classified Adver- 
tising: Doris Kelly; Advertising Assistants: 
John Henner, Ada Michael, Peggy Long- 

Comptroller: Irving C. Miller; Assistant 
Auditor: Eunice Weston; Secretary to thi 
General Manager: Eleanor Schadi. 

Circulation and Readers' Service 

Subscription Manager: Frank N. Gentile; 
Circulation Assistants: David Cusick, Chris- 
tine Harageon'es, Edith Liu, Burgess Hess, 
George Fernandez. 

Director of Publications: John P. Cosgrove. 


New York: 444 Madison Ave., Zone 22, Plaza 

Editorial Director: Rufus Crater; Bureau 
News Manager; David W. Berlyn; Associate 
Editor: Rocco Famighetti; Assistant Editor: 
Jacqueline Eagle; Staff Writers: Richard 
Erickson, Diane Halbert, Morris Gelman. 

Vice President and Sales Manager: Winfield 
R. Levi; Sales Service Manager: Eleanor R. 
Manning; Advertising Representative: Don 
Kuyk; Advertising Assistants: Donna Trolin- 
ger, Maria Sroka. 

Chicago: 360 N. Michigan Ave., Zone 1, 
Central 6-4115. 

Senior Editor: Lawrence Christopher; Mid- 
west Sales Manager: Warren W. Middleton; 
Assistant: Barbara Kolar. 

Hollywood: 6253 Hollywood Blvd., Zone 28, 
Hollywood 3-3148. 

Senior Editor: Bruce Robertson; Western 
Sales Manager: Bill Merritt; Assistant: Vir- 
ginia Strieker. 

Toronto: 11 Burton Road, Zone 10, Hudson 
9-2694. Correspondent: James Montagnes. 

Broadcasting* Magazine was founded in 1931 
by Broadcasting Publications Inc., using the 
title. Broadcasting* — The News Magazine of 
the Fifth Estate. Broadcast Advertising* 
was acquired in 1932, Broadcast Reporter In 
1933 and Telecast* in 1953. Broadcasting- 
Telecasting* was introduced in 1946. 

•Reg. U.S. Patent Office 
Copyright 1961 :Broadcasting Publications Inc. 


BROADCASTING, April 3, 1961 


... characterized by 





KVVTI/- OKLAHOMA CITY Represented! nationally by Edward Petry & Company* Inc, 


Mel Allen, Betty Furness, Dave Garroway, Wayne Howell, Lindsey Nelson, Bert Parks-these to ' 
showbusiness personalities now headline "Monitor '61." Such "Monitor" regulars as Mike Nichols i 
Elaine May, Bob Hope, and Bob & Ray join them in a dramatically new format for NBC Radio's popula 
weekend network service, which makes wider use of the NBC news department's world-wide facilities 






|ne new "Monitor" feature: "Ring Around The World"-a series of five-minute commentaries on world 
evelopments by top NBC news correspondents in strategic spots around the globe. Another: "Weekend 
eport"-A 25-minute study in depth of the biggest news story of the week. New stars, NH| 

]ew programming, new excitement-this is "Monitor '61!" NBC RADIO NETWORK MM 

MONDAY MEMO from ROBERT J. WARD, president, Ward, Frojen Adv., LA. 

The client's business is different but does he dare to be ? 

"Our business is different" is the age- 
old cry that generally emits from a 
client who is reluctant about changing 
time-tried (and often stagnant) methods 
or accepting a newfangled approach to 
an old problem. This rather unstartling 
statement is the basis for my 1,000 to 
1,100 words today. 

In recent years, the population revo- 
lution in the West has produced some 
interesting trends in certain industries. 
One particularly affected is the savings 
and loan industry. 

As a result of the tremendous popu- 
lation increase in California in recent 
years, there came a correlatively in- 
creased demand for home loans. As a 
result, the demand for money became 
acute. Savings and loan associations 
began to expand, most adding branches 
in various sections of the city. The 
demands for money to loan made the 
business extremely competitive. 

Seemingly overnight, motivational re- 
search studies went out the window. A 
razzle-dazzle, wide open appeal for the 
saver's dollar became the theme of 
virtually all of the savings and loan 
companies in the Los Angeles area. Pots, 
pans, dishes, pens, plants, free trips to 
Hawaii, all were offered to lure savings 
dollars through the door. 

Follow the Crowd? ■ What, then, 
were we to do when our client, Lincoln 
Savings and Loan Association, a one- 
location firm, was hesitant about chang- 
ing its conservative approach, yet had 
to seriously consider jumping into the 
premium business with its competitors. 
They told us, "our business is different" 
but on the other hand, unless you can 
come up with something new, exciting, 
but conservative, we may have to re- 
sort to the same tactics as our competi- 

This was a rare opportunity. Gener- 
ally, firms operating in the financial field 
are reticent about advertising in media 
other than newspapers. Some take an 
occasional fling in radio or television; 
these sporadic adventures, however, 
usually are tied to a news show or ran- 
dom spots. 

In our opinion, all the elements to 
establish a contrasting campaign were 
at our disposal. We felt a message of 
dignity would be heard in the crash and 
din of Lincoln Savings' competitors. 
Research, (which we did not throw out 
the window) indicated that there is a 
deeper and more real reason why people 
save money, not just the immediate 
"premium" benefit. 

An image of dignity, strength, dedica- 

tion to the saver's needs was adopted as 
our theme. We counted on consumer 
appreciation to make our approach pay 
off. The desired approach was simple 
to attain. The name "Lincoln" lends 
itself to the approach we had in mind. 
Now the selection of media became the 
paramount problem. Should we recom- 
mend that the client try to compete in 
newspapers with the giveaway associ- 

No, no, a thousand times no! 

Low Key ■ An image such as we 
would try to convey demanded a per- 
sonal soft sell. Television has the close- 
to-personalized-salesmanship advantage 
we were looking for. Now the vehicle. 

Those who have tried to find good 
local programming at a cost suitable to 
a local client's budget will recognize the 
problem. Conservative and prestige- 
conscious Lincoln Savings in Los An- 
geles was an account that required a 
truly unique type of television presenta- 
tion. All the television stations in this 
market were informed of Ward, Frojen 
Advertising's attitude and philosophy 
toward the Lincoln Savings problem. 
We at Ward, Frojen felt it absolutely 
necessary that the various television 
representatives be completely aware of 
our entire campaign approach so we 
could avoid unnecessary screenings and 

CBS's KNXT (TV) Los Angeles pre- 
sented us with a rather different and 
challenging idea. 

KNXT had taken one of the great 
plays, "Candida" by George Bernard 
Shaw, and scripted it to a 90-minute 
production. Frankly, I went to the 
screening with tongue in cheek, fully 
realizing that never before had a local 
station been successful in producing a 
show of this type with any degree of 
professional skill. To my surprise, "Can- 

dida" was a delightful show, done in 
such a highly professional manner that 
it stood out from existing programming 
in the Los Angeles market. 

Now our campaign was complete. We 
had a vehicle of network stature, one to 
allow us to sell our sound, conservative 
wares to the appreciative consumer. 

Accepts ■ Lincoln Savings accepted 
our presentation and give us whole- 
hearted support. 

We selected Jan. 1 as the date best 
suited for the start of our campaign. 
It was appropriate that "Candida" be 
aired on this same date. Our faith in 
the contrast campaign, and specifically 
in the 90-minute special, was rewarded. 
By Jan. 5, thousands of letters poured 
into our client's office. "Bravo," "more," 
"congratulations," "good taste," "excel- 
lent use of commercial time" (all soft 
sell) are just some of the words con- 
tained in cards and letters. The tele- 
vision critics also gave the show excel- 
lent notices. 

More important, our client felt the 
results at its place of business. So much 
so that we have purchased on Lincoln 
Savings' behalf four more 90-minute 
specials for the remainder of this year. 
Lincoln Savings demonstrated further 
confidence in approving our recommen- 
dation to sponsor a series of 26 episodes 
of Life With Father, a re-run. 

Our success with this approach has 
caused many a competitor, both client 
and agency, to look closer at his efforts. 
There is a great feeling of pride and 
accomplishment when another agency- 
man walks up and says, "Your client's 
advertising is the best we've seen in 
this field." You bet our client's business 
is "different," and I'm glad Lincoln Sav- 
ings is an advertiser willing to let us 
prove it. 

Robert J. Ward started his career as a 
publication representative shortly after 
graduating from the University of South- 
ern California in business administration. 
He saw service in World War II and Korea 
as an Air Force officer. In 1953, he be- 
came vice president in charge of tele- 
vision of the now-retired California Ad- 
vertising Agency. After joining Compton 
Advertising Inc. (Los Angeles) for one year, 
he left to start Ward, Frojen Advertising 
Inc. with long-time friend Robert C. Frojen. 


she surveys. A 
gracious hostess 
waiting for her 
guests to arrive. 
The interesting 
and the interested 
will both enjoy 
the company 
of a "Metropolitan 


205 East 67th Street, Sew York 21 . X. Y. 

WNEW-TV New York, NY. 
WTTG Washington, D. C. 
KOVR Sacramento - 
Stockton , California 
WTVH Peoria, Illinois 
WTVP Decatur, Illinois 

WNEW New York, N.Y. 
WHK Cleveland, Ohio 
WIP Philadelphia, Pa. 

other divisions are: 
Foster & Kleiser 
Worldwide Broadcasting 


Miracle Medicine for sal 


Sing that works on and on 

Now the hundred-odd mefn be r- stores of 
the Richmond Pharmaceutical Association 
give featured display and extra sales push 
to prooluetsadvertised on WXEX-TV! Buy 
WXEX-TV- first in Richmond and Central 
Virginia with the biggest adult audience, 
and first in merchandising with CCA, food 
chains, drug chains. ..and now a hundred- 
odd independent druggists. Buy WXEX-TV 
and sell! 



NBC-TV Basic: Tom Tinsley, President; Irvin Abeloff, Vice President. 
NATIONAL REPRESENTATIVES: Select Station Representatives in New York 
Baltimore, Washington and Philadelphia; Adam Young in Boston, Detroit, 
Chicago, St. Louis, San Francisco, Los Angeles, Minneapolis, Milwaukee, 
Cincinnati, Cleveland, Pittsburgh and Seattle; James S. A>efs in the 
South and Southwest. 



April 3, 1961 Vol. 60 No. 14 


The FCC blesses multi-million WSAZ-AM-TV, KVOS-TV purchases, 
has $64 million more to pass on; WNTA-TV bidding still active 

The station sales market suddenly 
came alive last week after a do-nothing 
period of several months. 

In all that time, major station prop- 
erty sales have been negotiated, but 
seemingly were left vegetating in the 
FCC's files. 

Last week the commission approved 
two ownership changes involving an 
aggregate $8 million in financial con- 
siderations, the first of any size ap- 
proved by the FCC since November. 

They were the purchase of 89% of 
WSAZ-AM-TV Huntington, W. Va., by 
WJR Detroit for $5.4 million and of 
KVOS-TV Bellingham, Wash., by Wo- 
metco Enterprises Inc. for $3 million. 

In the background, with bids being 
made almost daily and all spiraling up- 
ward, was WNTA-TV, the ch. 13 in- 
dependent in New York put on the 
block publicly last February. 

The latest offer of $8.4 million comes 

from Ely Landau former chairman of 
National Telefilms Assoc./ for the 
whole NTA broadcasting package — 
WNTA-AM-FM-TV. The offer is being 
given serious consideration by NTA 
officials, it has been reported. 

The returning market in station 
sales — and it's the consensus of brokers 
and station lawyers that last week's 
FCC actions may herald the breakup 
of the log jam — faces two major 

■ The FCC has announced that it's 
thinking about placing a three-year 
holding period on all licenses. This 
would mean an automatic hearing on 
the sale of any station the owner has 
held for less than three years. 

■ And last week the commission 
caused a tremor through the industry by 
announcing it's going to look into the 
possibility of recapturing a vhf channel 
in both New York and Los Angeles for 

educational use. Behind the scenes 
there was a rumor some members of 
the commission want to extend this in- 
quiry into all major markets without an 
educational vhf assignment. 

Blind Man's Buff ■ It's speculated 
that the method — if a majority of the 
FCC agrees — would be to designate the 
first station up for sale as "it." The 
damper this would put on major mar- 
ket station sale transactions is obvious. 

Notwithstanding the FCC's action 
last week there are still pending in its 
files applications for station sale ap- 
provals that add up to a significantly 
substantial $64 million (see story ptge 

This is more than half the total con- 
sideration involved in all sales approved 
by the commission in 1960. 

Those still awaiting the word from 
the FCC include such over-$10-million 
transactions as Crowell-Collier's pur- 


Dollar volume of trading 



Radio Only 




$ 60344,130 

$ 10,224,047 

$ 26,213,323 

$ 23,906,760 




































Note: Dollar volume figures represent total considerations joint radio-television properties, individual values were 
reported for all transactions, whether majority or minority not assigned to the radio and television stations. Such sales 
interests were involved. In many transactions involving are reported in the column headed "Combined Radio-TV" 

BROADCASTING, April 3, 1961 



chase of WMGM New York; Metro- 
politan Broadcasting's buy of KMBC- 
AM-FM-TV Kansas City plus KMOS- 
TV Sedalia and KFRM Concordia, 
Kan.; Storer*s purchase of WINS New 
York; Veterans' purchase of WROC- 
TV Rochester, N. Y. (and the corollary 
sale of its half share in ch. 10 to 
Gannett Publishing Co.). 

And, withal, there's the multi-mil- 
lion dollar transaction between NBC 
and RKO General involving broadcast 
holdings in Philadelphia, Boston, Wash- 
ington and San Francisco. 

Approved Sales ■ Financial consid- 
erations of over $8 million were in- 
volved in FCC approvals last week of 
ownership changes in two major broad- 
cast properties. 

They are the sale of WSAZ-AM-TV 
Huntington, W. Va., to WJR Detroit, 
the latter paying $5.4 million for the 
remaining 89% interest; and the sale of 
KVOS-TV Bellingham, Wash., to mul- 
tiple broadcaster-amusement-ve n ding 
firm Wometco Enterprises Inc. 

The Huntington transfer marked the 
first complete change in the ownership 
of the pioneer West Virginia broadcast- 
ing station and the emergence of vet- 
eran WJR into multiple tv ownership. 

WJR bought the 89% interest in 
WSAZ-AM-TV from the Huntington 
Publishing Co. {Huntington Herald- 
Dispatch and Advertiser) . This marks 
the second tv station ownership by 
WJR; the first was won in a long com- 
parative hearing for ch. 12, now WJRT 
(TV), in Flint, Mich. 

WJR bought the other 1 1 % interest 
in the Huntington stations in January, 
paying $673,750. This interest original- 
ly was held by Mrs. Eugene Katz, wife 
of the president of the Katz Agency Inc. 
who paid $114,533 for the block in 

WSAZ, which began operating in 
1939, is on 950 kc with 5 kw. WSAZ- 
TV, on ch. 3 began in 1949. Both are 
affiliated with NBC. 

The 50-kw WJR (on 760 kc) is 
owned principally by the heirs of 
George A. Richards. John F. Patt is 
chairman and Worth Kramer president. 

Jump West ■ Wometco paid $3 mil- 
lion for the ch. 12, CBS-affiliated out- 
let in Bellingham. Wometco is based 
on WTVJ (TV) Miami, and also owns 
WLOS-AM-FM-TV Asheville, N. C, 
and 47.5% of WFGA-TV Jacksonville, 
Fla. The company owns movie theatres 
in Florida and food and drink vending 
franchises and amusement enterprises 
in Florida and the Bahamas. 

KVOS-TV began operation in 1953. 
It was owned by Rogan Jones and as- 
sociates. Mr. Jones is the principal 
owner of a group of west coast fm 
stations, International Good Music Sta- 
tions Inc. 

As part of the financing for the Bel- 
lingham acquisition, Wometco plans to 
borrow $2 million from the Prudential 
Insurance Co. 

There was only one dissent to the 
Wometco purchase — by Commissioner 
Robert T. Bartley. Mr. Bartley con- 
sistently has argued that hearings should 
be held when a multiple owner acquires 
additional broadcast properties. 

Scope Countrywide ■ The negotia- 
tions for the sale of WNTA-TV New 
York touched off developments with 
ramifications last week in New York, 
Beverly Hills, Washington, D. C, and 
New Jersey, but one significant (and 
overlooked) sidelight is this: not one of 

the industry's multiple-station owners, 
a tribe known to station brokers as "the 
sophisticates," has expressed serious in- 
terest in purchasing the station, though 
it has been on the market since mid- 

This is not to say the station hasn't 
had active seekers. Bids have been 
made by Ely A. Landau, board chair- 
man, amounting to $8.4 million for 
both WNTA-TV and WNTA-AM-FM; 
producer David Susskind, acting for 
Paramount Pictures Corp., totaling $6.6 
million for WNTA-TV and accounts re- 
cievable; a civic group, working through 
the National Educational Television & 
Radio Center, amounting to $5.5 mil- 
lion for WNTA-TV alone. Late last 
week a New Jersey civic group, which 

Will new FCC policies end bull market in 

The bull market in tv station sales 
of recent years may be drastically 
curtailed by an FCC notice of in- 
quiry released last week and — more 
importantly — by the thinking behind 
the notice. 

Such a result could be an unintend- 
ed by-product of the commission's 
action in asking for comments on 
"methods" by which one of the sev- 
en commercial vhf stations in Los 
Angeles and New York could be 
made available for educational tel- 
evision. It would have the effect of 
"freezing" present ownership of tv 
stations in the two cities and other 
major markets which do not presently 
have an operating educational sta- 

These were the opinions expressed 
by several individuals in Washington 
close to the situation, including a 
station broker. 

In asking for comments on its no- 
tice, the FCC pointed out that New 
York and Los Angeles, the first and 
third U. S. markets, are without ed- 
ucational tv. "This lack is all the 
more regrettable in view of the 
abundant resources available in both 
these cities for educational tv pro- 
gramming and the fact that over 13% 
of the total population of the country 
resides within the service area of the 
[14] commercial vhf stations operating 
in those cities," the commission said. 
The agency continued: 

"In view of the incalculable bene- 
fits which non-commercial education- 
al services could bring to the vast pop- 
ulations in both the Los Angeles and 
New York areas, the commission be- 
lieves it urgently desirable in the pub- 
lic interest to inquire into available 
means by which it could enhance the 
opportunities for the provision of 

such services, and in particular to as- 
sess the possibilities for attaining this 
objective by making available for 
non-commercial, educational broad- 
casting one of the seven vhf chan- 
nels in each of those areas now used 
for commercial broadcasting." 

Comments, which are due May 1, 
were invited as to the methods by 
which etv could obtain a vhf channel 
in New York and Los Angeles "and 
the bases on which it would be ap- 
propriate to select the channel to be 
so reassigned and reserved." Rule- 
making and renewal and sale hear- 
ings were mentioned prominently as 

At This Time ■ The inquiry is con- 
fined to the two cities "at this time," 
the commission said, because in all 
other cities with four or more vhf 
channels (except Washington) there 
already is a suitable etv allocation. 

A hidden threat which it was felt 
would curtail station sales was a pro- 
posal before the commissioners to 
bring etv into the picture in the pro- 
posed transfer of any vhf station in 
the largest markets which do not pres- 
ently have an etv station. It would 
specify that hearings be scheduled on 
such transfers to include the question 
of a possible reallocation of the chan- 
nel in question to educational tv. This 
course of inquiry was tabled in favor 
of the action announced. 

With the new chairman a strong 
advocate of the advancement of etv, 
it was pointed out that there is noth- 
ing to prevent the commission from 
taking such an action in some future 
sales. This, it was felt, is the strong 
deterrent which could cause both the 
seller and buyer in such a circum- 
stance to think twice before entering 
into a contract. 


BROADCASTING, April 3, 1961 

claimed to have "Wall Street support," 
announced it plans to make an offer 

But conspicuous by their absence 
were bids for a tv station in the richest 
market in the country from such sta- 
tion group operators as Corinthian, 
Westinghouse Broadcasting and Time 
Inc. Stations. 

What They Say ■ A check of station 
brokers and officials of station group 
operators reveals that their disinterest 
in WNTA-TV boils down to this: they 
think it would be difficult to operate an 
independent station in the highly com- 
petitive New York market, where there 
are three network stations and three 
formidable independent outlets. Their 
consensus: WNTA-TV was low man 

on the totem pole, economically, and 
the investment needed to buy the sta- 
tion and then to program it with the 
"block-buster" shows necessary to com- 
pete effectively would be "astronomi- 
cal" and "uneconomical." 

It's known certain group owners oc- 
casionally have been approached by 
WNTA-TV management, but they have 
shown apathy toward negotiating a 
deal. One station broker commented: 
"It makes no sense for a 'sophisticated' 
group owner, who can make money 
with a network affiliation in a two-or- 
three-station market, to pour his money 
into an independent, particularly 
WNTA-TV, in a seven-station market. 
Ordinarily, a New York outlet would 
be desirable — but not in this situation." 

broadcast property sales? 

One spokesman said that there is 
a "real danger" in the Los Angeles- 
New York inquiry. "Once they start 
such a practice, it will be expanded," 
he said. 'We can only guess what they 
are trying to do." He stressed that 
such an inquiry will freeze present tv 
ownership not only in the two mar- 
kets but in others where there is full 
network service and no etv outlet. The 
practice, he felt, is approaching the 
Avco situation which was expressly 
prohibited in the 1952 amendments 
to the Communications Act. 

Commissioner Robert E. Lee, the 
lone dissenter to the inquiry, agreed 
that it will tend to curtail station 
sales and said that it is inconsistent 
with the commission's uhf project 
in New York. He also expressed the 
fear that many educational groups 
ready to move into uhf now will 
play a waiting game with the expec- 
tation of getting a more desirable 
vhf channel. Washington was cited 
as an example. 

Special Meetings ■ Chairman New- 
ton N. Minow was the prime mover 
in issuing the notice and first pre- 
sented his ideas to the commission 
formally early last week. Two special 
meetings, with only the commis- 
sioners present, were held prior to 
the regular Wednesday meeting at 
which final approval to the inquiry 
as issued was given. 

"I can think of few situations 
where there is a greater necessity for 
protecting the public interest" than 
in educational tv, the chairman stated. 

The present status of ch. 13 
WNTA-TV Newark-New York was 
not mentioned in the official inquiry 
but commission sources admitted that 
it played a role in their discussions 
and that it was a motivating factor. 

"Now seemed to be a good time to 
press the issue," it was stated. 

WNTA-TV is actively seeking buy- 
ers and several bids have been re- 
ceived, including one for $5.5 mil- 
lion from New York educators (see 
separate story, page 33). 

When the present WNTA-TV li- 
censee, National Telefilm Assoc., 
purchased ch. 13 (then WATV 
[TV]) in 1957 New York educators 
requested rulemaking to reserve the 
channel for education. The commis- 
sion delayed approval for several 
months at the educators request but 
the petition was withdrawn after run- 
ning into organized opposition from 
northern New Jersey universities. 

Oliver A. Unger, NTA board chair- 
man, declined to comment on the 
FCC notice of inquiry. John A. 
White, president of the New York 
Educational Tv & Radio Center which 
is cooperating with a civic group in 
bidding for ch. 13, was "gratified" by 
the FCC move. He said the notice 
indicates that etv is entitled to "com- 
petitive" consideration with commer- 
cial tv in the use of the vhf band. 

Sen. Jacob K. Javits (R-N.Y.) spe- 
cifically mentioned WNTA-TV in a 
wire to Chairman Minow endorsing 
the commission proposal. 'I approve 
very much your proposed inquiry in 
regard to educational tv," the senator 
said. "This question has great perti- 
nence in New York where a citizens' 
educational group is seeking to ac- 
quire WNTA-TV, ch. 13, for this 
purpose. I hope very much it will 
prove possible to work out this utili- 
zation of so important a channel and 
will, of course, give all appropriate 
support open to me to this citizens' 

Obviously, Messrs. Landau, Suss- 
kind and other current commercial 
bidders disagree. 

The decision to sell WNTA-TV as 
well as WNTA-AM-FM was made at 
an NTA board meeting Feb. 16 for the 
declared purpose of reducing the com- 
pany's short-term indebtedness, said to 
total about $6.5 million. Mr. Landau 
resigned as NTA board chairman at 
that time to bid for the broadcasting 

Industry observers claim WNTA-TV 
and its predecessor station, WATV- 
(TV), have been "consistently a losing 
proposition." Oliver A. Unger, who 
succeeded Mr. Landau as board chair- 
man, acknowledged last month that 
WNTA-TV operated at a loss until the 
fall of last year but said it's "now in 
the black." 

NTA bought WNTA-AM-FM-TV in 
1958 for $2,555,000, plus assumption 
of $455,000 in debts, from Irving R. 
Rosenhaus and family. 

NTA had a gloomy financial picture 
in the last fiscal year, which ended 
Sept. 30, 1960. The company showed 
a net loss of more than $7 million. 
Such losses and NTA's decision to sell 
its broadcast properties have been ques- 
tioned by some stockholders (see page 

The bidding for WNTA-TV has re- 
ceived extensive coverage in New York 
newspapers, and the Times, in an edi- 
torial last week, urged that the station 
be converted into an educational tv out- 
let. Similarly, the World-Telegram & 
Sun started publication last Thursday 
of a series of feature articles on the 
need for an educational tv channel in 
the New York area. In an unusual 
move, WMCA New York also started 
a series of radio editorials supporting 
the move. 

Will FCC approve 11 
applications in file? 

Nestled in the jam-packed files of the 
FCC are 1 1 applications for the sale of 
broadcast properties which add up to 
$64 million riding on the commission's 

This is virtually two-thirds of the 
dollar volume of all the sale transactions 
of radio and television stations in 1960. 

The pending applications bid fair to 
make 1961 a feature year in the buying 
and selling of radio-tv properties. This 
is the consensus of most brokers who 
deal in negotiating between buyers and 
sellers in the broadcast field — although 
all raise a modicum of doubt about this 
bonanza. This finger-crossed attitude 
was expressed by one, who prefaced 
his estimate of 1961 with the words: 
"If the FCC doesn't throw any more 
monkey wrenches into the works . . ." 

The transactions awaiting FCC ap- 

BROAOCASTING, April 3, 1961 



proval involve major broadcast proper- 
ties. They are bellwethers for 1961. 
They include: 

■ The sale of WMGM New York to 
Crowell-Collier Publishing Co. for $11 
million — the largest sum ever paid for 
a single radio station. 

■ The purchase of KMBC-AM-TV 
Kansas City, KMOS-TV Sedalia and 
KFRM Concordia, Kan. by Metropoli- 
tan Broadcasting Corp. for $10.25 mil- 
lion. KMOS-TV and KFRM are being 

■ The sale of WINS New York to 
Storer Broadcasting Co. for $10 million. 

■ The transfer of WROC-TV Ro- 
chester, N. Y., to WVET Inc. of that 
city for $6.5 million, and the concomit- 
tant purchase of WVET's half interest 
in ch. 10 by WHEC Inc. for $3.8 mil- 
lion. Both WVET-TV and WHEC-TV 
have shared Rochester's ch. 10 since 

■ The purchase of KJEO (TV) 
Fresno, Calif., by Shasta Telecasting 
Corp. (KVIP-TV Redding, Calif.) for 
$3 million in cash. This is the largest 
sum ever to be paid for a uhf station. 

And the biggest gulp of all. Awaiting 
FCC action for a year is the estimated 
multi-million multiple transaction in- 
volving NBC and RKO General Inc. 
This proposes to swap evenly NBC's 
WRCV-AM-TV Philadelphia for RKO 
General's WNAC-AM-TV Boston, the 
sale of NBC's WRC-AM-FM-TV Wash- 
ington to RKO General for $11.5 mil- 
lion, the purchase by NBC of KTVU 
(TV) San Francisco for $7.5 million, 
and the sale by RKO General to Crowell 
Collier of the former's WGMS-AM-FM 
Washington for $1.5 million. The net- 
work's Philadelphia stations are valued 
at $22 million; RKO General's Boston 

outlets at $20 million. 

Past Is Prologue ■ The business trans- 
actions which are on the government's 
books awaiting action are an indication 
of the high level of the station sale mar- 
ket. It is an aspect of broadcasting 
which is extremely significant in the 
economy of the radio-tv industry. 

The sale of broadcast properties over 
the past few years has amounted to a 
$125 million annual business. Last year, 
however, for the first time in four years, 
this total dollar volume slumped (see 

Close to $100 million was involved in 
radio-tv station transactions approved 
by the FCC last year. The largest sum 
still related to ownership changes is 
radio outlets, amounting to over $50 
million in 1960. Almost on a par 
were the dollar volume from radio-tv 
combination sales and those involving 
tv-only stations; $24.6 million for the 
former and $22.9 million for the latter. 

Whereas total money volume slid 
downward in radio-only and combina- 
tion radio-tv sales, the dollar volume in 
iv-only sales rose. The $22.9 million 
figure for tv-only transactions in 1960 
was $7.7 million more than the gross 
volume for tv-only station sales in 1959. 
Interestingly enough, the number of 
tv-only stations which changed hands in 
1960 was exactly the same as those 
changing ownership in 1959 — 25. 

One of the reasons for the high dollar 
total in the tv-only station sales in 1960 
is the relatively high price paid for in- 
dividual properties. Seven of the tv- 
only transactions were for over $1 
million. One, the highest, was $4 million 
(for KFJZ-TV Fort Worth). 

Although the number of tv-only sta- 
tions changing hands remained the same 

Number of stations in the trading 


Radio Only Radio-Tv TvOnly 

Control Minority Control Minority Control Minority 


























































In computing the number of 



or fm-only 


stations in the trading an am-fm fa- similarly was counted as one radio 
cility was counted as one radio unit; unit. 


in 1960 as in 1959, the number of such 
changes in both radio-only sales and in 
combination radio-tv transactions was 
below the comparable 1959 figures. 

The highest price paid for a broad- 
cast property in 1960 was the $9.75 
million paid by Transcontinent Televi- 
sion Corp. to National Theatres for 
WDAF-AM-FM-TV Kansas City. 

Fm Leaps Forward ■ If anything 1960 
might be considered the year fm caught 
fire. Not exactly a blaze, really, perhaps 
a spark. It was the year when fm be- 
came a property to be bought and sold 
like its heftier brothers and sisters. 

In 1960 there were 34 fm-only sta- 
tions sold. The total dollar volume 
reached $1.5 million, with the largest 
sale that of the five upstate New York 
Rural Radio Network stations changing 
hands for $438,000. The highest price 
paid for a single fm station was the 
$225,000 paid for KFMU (FM) Los 
Angeles. The next highest price was the 
$100,000 for KFMN (FM) San Bernar- 
dino, Calif. 

The largest number of fm-only sta- 
tions sold, 11, was in California; next 
in numbers were three in Florida and 
the same number in Texas. 

One of the reasons fm is considered 
on the road to capital gains maturity is 
that the sale of fm-only stations in pre- 
vious years has been nonexistent, or at 
best negligible. 

One station broker, asked about his 
fm business, thought for a minute and 
then replied: "In 1959 I think I had 
one fm sale. Last year I had six. Yes, 
I think fm is coming into its own." 

Small Boom Seen ■ It may be ironic, 
but the FCC's attack on the buying and 
selling of radio and tv stations — through 
its proposal to deter what it calls "traf- 
ficking" in station licenses — may set off 
one of the biggest years ever in station 

The commission has proposed that a 
hearing be obligatory whenever a licen- 
see sells a station he has owned for less 
than three years. There are some excep- 
tions to this proposal. At the moment 
the proposal is just that, since the FCC's 
final determination has not been made. 

To a man, brokers agree that if the 
FCC ever puts such a rule into effect 
there is going to be a major spurt in the 
number of properties placed on the 

This will come about, they explain, 
because many owners will want to un- 
load before the new law becomes opera- 
tive. The key owner, it is explained, is 
the broadcaster who buys a station, up- 
grades it, and then sells in order to buy 
into a larger market. 

There's never any cloud that doesn't 
have a patch of sunlight glinting through. 
Although they oppose the FCC's sug- 
gested regulation, brokers believe this 
would at the same time help them meet 
one of their prime problems. This is the 

BROADCASTING, April 3, 1961 

It's a happy time for advertisers. Each weekday 
when Joey, the WSOC-TV Clown, gathers his live audience 
around, many thousands of other Carolina young are with 
him-and his sponsors-on Charlotte's channel 9. 
This award-winner is typical of the local programming 
that changed audience patterns here in America's 
19th largest tv market. Buy WSOC-TV- a better buy. 


CHARLOTTE 9- NBC and ABC. Represented by H-R 

WSOC and WSOC-TV are associated with WSB and WSB TV, Atlanta, WHIO and WHIG-TV, Dayton 
BROADCASTING, April 3, 1961 


limited number of stations on the mar- 
ket for sale. This has been true for 
many years. 

"Our number one function," one 
broker said the other day, "is to find 
the stations. We've got plenty of buyers. 
Always have." 

All Is Not Glee ■ On the other hand, 
all those who make their living negotiat- 
ing broadcast station sales agree also 
that after this sudden spurt some lean 
years can be expected. 

This dour attitude is predicated on the 
fact that much of the interest in broad- 
casting is due to its high rate of return 
and rapid appreciation of property 

If a buyer must hold onto his property 
for at least three years before selling, 
this thinking goes, the interest of many 
potential buyers — especially the outside 
investment money that has become in- 
trigued with broadcasting — is going to 

There is also another cloud on the 

horizon, no bigger than a wisp at the 
moment. This is the New Frontier. 

One of the reasons why broadcast 
properties have been so much in demand 
is the cash flow which accrues to the 
owner. These are the emoluments above 
and beyond the net book values which 
makes broadcast ownership an interest- 
ing proposition, especially in most of the 
smaller markets. 

If the Kennedy administration puts its 
tax-tightening program into action, these 
benefits may diminish to such an extent 
that station ownership may lose that 
special financial glow. 

There are other elements of the na- 
tional administration which give pause 
to those who study the broadcast station 
market. One of these is the economy as 
a whole. Undoubtedly, what's bad for 
business generally is bad for broadcast- 
ing station sales too. 

The current economic recession is a 
case in point. If this roll-back, soften- 
ing, or what-you-may- call-it really gets 

serious, there is a belief that this will 
result in a heavier seller's market. Since 
there are and probably always will be 
buyers interested in good broadcast prop- 
erty, this too may bring an upswing in 

This upbeat, if it comes, may not be 
any bonanza for station owners who are 
selling. Already, according to several 
brokers, the trend is for buying to 
seek smaller down payments and longer 
payouts. Where payments used to run 
three to five years, it was pointed out, 
many buyers are now looking for six to 
eight year notes. 

Above all, a softening of the general 
economy means, it is emphasized, that 
the buyer becomes more and more 
interested in the overall quality of the 
property and of the market. This has 
not been exactly true up to now. 

Brokers, nevertheless, are on the 
whole sanguine. The past year, they 
all say, was good, and 1961 will be bet- 
ter — if. The conditional conjunction 
mirrors the uneasiness felt by those 
who do their work in this field of broad- 


When tv viewing's up, reading's down 


Television viewing rises as reading de- 
creases and vice versa. The first analyses 
of Nielsen Media Service research bear 
this out and fit into the A. C. Nielsen 
Co. thesis that television and magazines 
are complementary as well as competi- 
tive. Or, stated in terms of the contro- 
versy NMS created when it set out to 
measure both audiences last year, you 
don't compare apples and oranges. You 
eat them both. 

Darrell B. Lucas, marketing professor 
who has been consulting with Nielsen 
on the project, underlined this point last 
week after a New York presentation. He 
said NMS will make media choices 
easier by enabling buyers to spot their 
audiences, pick out "the dupes, the 
cumes, the combos" and other refine- 
ments. He appeared with Nielsen people 
who showed sample NMS data gathered 
the last half of 1960 to a large group of 
time and space customers, broadcasters 
and publishers. 

To illustrate the contrary patterns of 
viewing and reading, Don McGlathery, 
NMS sales manager, analyzed a dual 
schedule. For one week the advertiser 
bought 19 daytime and 8 evening prime- 
time tv network participations and a 
four-magazine campaign made up of one 
weekly issue, a monthly, Sunday supple- 
ment and woman's magazine. For his 
money he got 38.1 million tv homes 

(28.8 million of them contacted more 
than once) and 37.3 million magazine 
homes. Of the tv homes, 10.5 million 
were missed by magazines and of the 
magazine homes, 9.7 million were 
missed by tv. Here is the viewing-read- 
ing pattern, in millions of homes, with 
the right-hand column showing that the 
number of homes reached by magazines 
declines as volume of viewing (number 
of tv contacts) increases: 




Number of 



Tv Contacts 




















Totals 38.1 


Magazine Homes Not Reached 

By Tv Schedule 9.7 
Total 37.3 

Of the 9.7 million homes missed by 
the broadcast schedule, 6.7 million were 
tv homes and 3.2 million were non-tv. 

Viewing-reading tendencies followed 
the same converse course in print vari- 
ations of the same tv schedule as shown 
by Mr. McGlathery. Case histories 

showing how the advertiser can use 
NMS to narrow down a schedule to 
his specific market — car-owning males, 
young females or whoever — also were 
part of the presentation. 

The Nielsen executive touched, too, 
on an area where NMS has only 
scratched the surface — audience pat- 
terns within the two media — showing, 
for instance, that within age groups, 
situation comedies and weeklies exer- 
cise a similarly strong pull on younger 
audiences and taper off in the other 
groups (see graph on page 40). An an- 
alysis of income groups shows no such 
obvious inter-media parallel, but within 
tv demonstrates a lower-income pref- 
erence for westerns and a dominance 
of situation comedies and mystery 
drama in middle and upper income 
homes (see graph on page 40). The 
three classes of magazine follow similar 
income patterns; reading takes a dra- 
matic spurt in middle and upper in- 
come homes. 

Rod Shearer, Nielsen vice president 
who introduced the presentation, joined 
Mr. McGlathery in emphasizing that 
NMS only measures audiences and 
makes no attempt to determine sales 
efficiency or response. NMS is a con- 
tinuing survey of major consumer maga- 
zines and tv program audiences con- 
ducted in the same national panel of 

BROADCASTING, April 3, 1961 


HRON is TV in Sf 

BROADCASTING, April 3, 1961 








i^^^ l06 


I 171 

■ 11 16 

I 1126 










2,500 homes. The tv check employs 
the standard Nielsen combination of 
"Audilog" and "Recordimeter" in homes. 
Magazine reading is determined by a 
"personal interview/ interest method" 
that identifies what the subject has 
read. Magazines measured are Ameri- 
can Weekly, Better Homes & Gardens, 
Good Housekeeping, Ladies' Home 
Journal, Life, Look, McCall's, Parade. 
Reader's Digest, This Week, Saturday 
Evening Post and True Story. 


Only a few holes left open as 
networks firm fall tv plans 

Next fall's network tv schedule has a 
firmer look to it now as compared to 
only a few weeks ago (see fall sched- 
ule chart, Broadcasting, March 13, 
pages 28 and 29). 

Additional advertisers and program- 
ming decisions now are final with few 
show "holes" left. 

The pertinent changes are capsulated 
as follows: 

Sunday ■ The 7:30-8:30 period on 
ABC-TV is in doubt with Kaiser ex- 
pected to continue as one of the adver- 
tisers in the period. Alberto-Culver 
(Compton) and Singer (Young & Rubi- 
cam) have joined Brown & William- 
son (Bates) as sponsors in Bus Stop 
(9-10) with some availabilities remain- 
ing. Asphalt Jungle slated for 10-11 
now has given way to Las Vegas 
(Warner Bros.) with Brown & William- 
son (Bates) and Miles (Wade) each 
with an alternate half hour. CBS-TV 
that night is solid now with Revlon 
and P. Lorillard (Lennen & Newell) 
joining Colgate-Palmolive in Ed Sulli- 
van (8-9). NBC-TV has no change. 







-40 ^^^107 
40-54 ^^^ 97 
55+ ^^^98 


-40 ^^^^113 
40-54 ^^^102 
55+ mmm 88 


-40 f®$m$m m 
40-54 1^^^ 105 
55+ mm 84 









D 115 



] 94 




Monday ■ Johnson & Johnson (Young 
& Rubicam) has joined the sponsors 
for Surf side Six at 9 p.m. on ABC-TV, 
and Alberto-Culver (Compton) has 
bought into Adventures in Paradise at 
10. Bristol-Myers and R. J. Reynolds, 
for now, are out of I've Got a Secret 
(10:30) on CBS-TV. NBC-TV has 
87th Precinct firm for 9-10, and Sterl- 
ing Drug (D-F-S) is added as a spon- 
sor of Thriller at 10-11. 

Tuesday ! Las Vegas is out of 9-10 
on ABC-TV with The New Breed re- 
placing it. Advertisers are Scott Paper 
(J. Walter Thompson) and Johnson & 
Johnson (Young & Rubicam) each with 
alternate half hours and leaving a half 
available. Tom Ewell is out of 9-9:30 
on CBS-TV with Ichabod replacing it, 
and advertisers Quaker Oats and P & G 
remaining. On NBC-TV R. J. Rey- 
nolds (Esty) is joining the advertiser 
list in Laramie at 7:30, and Reynolds 
Metals (Lennen & Newell) has signed 
for an alternate hour of Dick Powell, 
leaving a half available in that 9 p.m. 

Wednesday ■ On ABC-TV The Force 
is now in doubt at 7:30-8:30. Alberto- 
Culver (Compton) joins in sponsoring 
Hawaiian Eye at 9, and A. C. Spark 
Plugs (D. P. Brother) is in Naked City 
at 10, leaving only one third of the 
show available. On CBS-TV Alvin and 
the Chipmunks now is sold out at 
7:30-8 with General Toy Corp. joining 
General Foods. Scott Paper Co. (JWT) 
is in Father Knows Best which follows. 
Wagon Train on NBC-TV is firm with 
R. J. Reynolds, National Biscuit and 
Ford at 7:30-8:30. The Joey Bishop 
Show is being considered for the pre- 
viously open but Lever and American 
Tobacco-sponsored 8:30-9 period on 
NBC-TV, while the Bob Newhart Show 

(MCA package) at 10-10:30 has Seal- 
test (Ayer) signed and is to be followed 
at 10:30 by Brinkley's Journal. 

Thursday ■ Ozzie & Harriet is out 
of 7:30 on ABC-TV and Room For 
One More (Warner) is in. Johnson & 
Johnson (Y&R) is an added sponsor to 
Donna Reed at 8-8:30. Frontier Circus 
is identified as the 7:30-8:30 show for 
CBS-TV while The Investigators is the 
show selected for 9-10 on the same 
network. NBC-TV's lineup: Brown & 
Williamson (Bates) is joining the ad- 
vertisers of The Outlaws (7:30-8:30) 
leaving but one-third available. Dr. Kil- 
daire (MGM-TV) will follow, 8:30- 
9:30 with Liggett & Meyers (McCann- 
Erickson) and Sterling Drug (D-F-S) 
signed for portions of the program. 
Buick (M-E) has made it a sell-out for 
Mitch Miller at 10. 

Friday ■ ABC-TV has placed Ozzie 
& Harriet (Stage 5 Productions) in for 
Room For One More at 7:30. The 
Chimps is the title now for The Hatha- 
way s at 8. American Chicle (Bates), 
Whitehall (Bates), Ritchie (Kenyon & 
Eckhardt), R. J. Reynolds (Esty), all 
have renewed 77 Sunset Strip at 9, mak- 
ing that program sold-out. Union Car- 
bide (Esty), Alberto Culver (Compton) 
and duPont (Ayer) now are signed for 
The Corrupters though there's still some 
time unsold in that 10-11 show on ABC- 
TV. CBS-TV's moves include participat- 
ing advertisers already in Rawhide at 
7:30-8:30. Route 66 moves up to 8:30- 
9:30. Father of the Bride, a General 
Mills (BBDO) owned and sponsored 
half-hour follows at 9:30. Twilight Zone 
following at 10, may be expanded to an 
hour format. NBC-TV's changes: an 
untitled taped circus show at 7:30-8:30, 
an open hour action period (three shows 
considered are Las Vegas Beat, Porto- 


BROADCASTING, April 3, 1961 




out a j Sea? 

LOS ANGELES is famed for inge- 
nuity — but even in Los Angeles, 
no one has discovered how to put 
a 60-second commerciai into a 
20-second availability. 

Thus your minutes are forced 
to fringe times on some Los 
Angeles stations. Or, marooned 
within inferior programming on 
other stations. 

To give greater selling effective- 
ness to your minutes in Los 
Angeles, just turn the page . . . 

Westinghouse Lamp Division, 
Bloomfield, N. J., is heralding its 
new caricature light bulb salesman, 
Lamp Lighter, soon to be featured 
in the company's television commer- 
cials, newspaper and magazine ads 
and in trade journals. Lamp Lighter, 

fino and House of the Rue Riveria) fol- 
lows. And at 9:30-10:30, 13 hours of 
Dinah Shore will be sponsored by 
American Dairy Assn. AT&T (Ayer) 
will sponsor Telephone Hour on alter- 
nate weeks. A public affairs show is 
slated for 10:30-1 1. 

Saturday ■ Few changes, excepting 
Lawrence Welk is fully sponsored by 
J. B. Williams (Parkson) 9-10, and 
similarly the fights at 10 will be fully 
sponsored by Gillette (Maxon), ABC- 
TV. On CBS-TV. The Defenders is in 
and Checkmate is out and the advertis- 
ers stay put at 8:30-9:30. NBC-TV has 
no Saturday changes. 

New tv viewing record set 

February is the month for breaking 
tv viewing records. Television Bureau 
of Advertising said last week that a 
new all-time high in viewing was set 
in February this year, surpassing the 
previous peak viewing month of Feb- 
ruary 1958. 

On an average U.S. tv home viewing 
basis the difference was only one min- 
ute — six hours and eight minutes per 
day vs. six hours and seven minutes 
per day. 

The jump in 1961 viewing was at- 
tributed to the daytime where all time 
periods showed increases over February 
1960. The peak daytime hour was 
Monday through Friday, 5 to 6 p.m., 
when 39.4% of tv homes had sets in 

Westinghouse says, resembles its new 
shape eye-saving light bulb. H. E. 
Plishker (1), lamp division merchan- 
dising manager, and Charles E. Erb 
(r), division marketing manager, 
give Lamp Lighter his final once- 

Lever Bros, to be in 9 
summer television shows 

Lever Bros., New York, will have 
sponsorship in at least nine nighttime 
tv network programs this summer — re- 
portedly a record tv program summer 
total for the company. Lever last week 
added two programs each from ABC- 
TV and CBS-TV to its list of five current 
shows which continue through the sum- 
mer months. 

Lever's new order is for one-minute 
weekly participations on behalf of its 
Swan Liquid. Lifebuoy, Pepsodent and 
Air-Wick products. The programs, and 
Lever's starting dates, are: Hawaiian 
Eye (ABC-TV, Wed. 9-10 p.m.), for 
26 weeks starting April 5; Adventures in 
Paradise (ABC-TV, Mon. 9:30-10:30 
p.m.), for 11 weeks starting July 3; 
Father Knows Best (CBS-TV, Tue. 8- 
8:30 p.m.), for 25 weeks starting April 
4, and Gunslinger (CBS-TV, Thur. 9-10 
p.m.), for 13 weeks starting April 6. 

Summer carryovers for Lever prod- 
ucts include: Candid Camera, Holiday 
Lodge (summer replacement for the 
Jack Benny Show), Checkmate, and 
Have Gun— Will Travel, all on CBS-TV, 
and Price Is Right on NBC-TV. Holiday 
Lodge, which starts June 25 (Sun. 9:30- 
10 p.m. EDT), is a comedy series star- 
ring Wayne & Shuster. (See Broadcast- 
ing, March 27, for complete schedule of 
summer tv programs.) 

4A sets pr campaign 
for ad industry 

After examining public attitudes, 
leaders of the advertising agency busi- 
ness have decided that advertising needs 
a public relations program. So they're 
preparing to launch one. It will have 
two objectives: first, "to build confi- 
dence in the integrity of advertising,'' 
and second, "to spread understanding of 
advertising's vital role in our economy 
of plenty." 

This was announced last week by the 
American Assn. of Advertising Agen- 
cies. It said the new program had been 
adopted by the AAAA board of direc- 
tors and operations committee and 
would be presented in detail to the 
membership at a closed meeting April 
20 during the association's annual meet- 
ing at the Greenbrier, White Sulphur 
Springs, W. Va. 

The program was recommended by 
Hill & Knowlton, public relations coun- 
sel to the AAAA, after "a four-month 
study and analysis of public opinion 
toward advertising." The announce- 
ment said "This study included a series 
of depth interviews of opinion-trend 
leaders in six key areas, including uni- 
versity economists and sociologists, 
business executives, writers, govern- 
ment officials and clergymen. It took 
into account recent opinion polls, cur- 
rent literature and opinions within the 
advertising industry. The firm also ex- 
amined existing and proposed action 
programs for improvement and for in- 
creasing public understanding of adver- 

Denver Truth Symbol' 
gets mixed reception 

Introduction of a Truth Symbol in 
advertising by the Better Business Bureau 
of Denver has resulted in mixed emo- 
tions from advertisers and agencies. The 
move supposedly would end alleged "ill 
practices" in advertising. 

To participate in the program, a mini- 
mum charge of $180 is assessed. This 
provides membership in the BBB, mats, 
promotional material and the Truth 
Symbol. Thus far of the 100 or so ad- 
vertisers who have subscribed, more 
than 90% are considered small with low 

Main objection to the Truth Symbol 
plan is the effect of reverse thinking. 
By not belonging to the plan, objectors 
feel that they will be prejudiced against 
— that their advertising is not honest be- 
cause the Truth Symbol is not displayed. 
The dissenters also do not feel that five 
persons (the BBB) should have the right 
to censor the advertising of other indi- 
viduals, firms and competitors. 

The plan, made operational over the 


BROADCASTING, April 3, 1961 


BROADCASTING, April 3, 1961 

es continued opportunity 
to program WGAL-TV in such 
diversity and depth as to best 
meet the widely divergent needs 
desires of the many communities 
WGAL-TV is privileged to serve, 
s end we pledge the conscientious 
use of Channel 8 facilities. 



Clair McCollough, Pres. 


Representative: The MEEKER Company, Inc. New York • Chicago • Los Angeles . San Francisco 

BROADCASTING, April 3, 1961 

opposition of the National Better Busi- 
ness Bureau, New York, has for the 
most part, united the smaller advertising 
elements while leaving the larger entities 
in a pretty much undecided situation. 

Five stations change 
reps from networks 

Three CBS affiliates and two from 
NBC today are announcing changes 
in their national sales representatives — 
an outgrowth of the FCC order that 
network spot sales organizations get 
out of the rep business. 

The CBS affiliated trio— WTOP-TV 
Washington, WBTV (TV) Charlotte, 
N. C, and WJXT (TV) Jacksonville 
— has appointed Television Advertising 
Representatives (Westinghouse Broad- 
casting Co. rep firm) as its new na- 
tional sales organization, effective June 
25. WAVE-AM-TV Louisville, for- 
merly represented by NBC Spot Sales, 
switches to The Katz Agency, starting 
June 4 with WFIE-TV Evansville, Ind., 
jumping to Katz as of last Saturday 
(April 1). 

TvAR, established in 1959 by West- 
inghouse to serve its five owned and 
operated stations (WBZ-TV Boston, 
WJZ-TV Baltimore, KDKA-TV Pitts- 
burgh, KYW-TV Cleveland and KPIX 
[TV] San Francisco) was represented 
in the negotiations with the three CBS 
affiliates by President Larry Israel. The 
deal, in the wind for several months 
(Closed Circuit, Jan. 30), will bring 
an estimated joint billings total of $7 
million to TvAR. 

Business briefly... 

Liggett & Myers Tobacco Co., through 
Dancer-Fitzgerald-Sample, N. Y., has 
purchased part sponsorship of the hour 
long Dr. Kildare series produced by 
I MGM-TV which will broadcast on 
I NBC-TV Thursdays 8:30-9:30 p.m. 
starting in the fall. The company re- 
cently announced it will not continue its 
sponsorship of ABC-TV's The Un- 
\ touchables after this season. Following 
picketing and boycotting by the Feder- 
ation of Italian-American Democratic 
Organization in protest over alleged 
overemphasis of Italians as gangsters 
(Broadcasting, March 20, 27). 

American Gas Assn., N. Y., will spon- 
, sor a series of eight hour-long live 
dramas adapted from motion pictures 
' owned by the Selznick Co. on NBC-TV 
' next season. Scheduled to be colorcast 
on a one-a-month basis from October 
1961 through May 1962, the movie titles 
are: "Intermezzo," "Rebecca," "Spell- 
bound," "Portrait of Jennie," "The Par- 
adine Case," "The Farmer's Daughter," 
"The Spiral Staircase" and "Notorious." 
Agency: Lennen & Newell, N. Y. 

American Medical Assn., in cooperation 

BROADCASTING, April 3, 1961 

with Merck, Sharp & Dohme Div. of 
Merck & Co., Phila., will sponsor an 
NBC-TV special entitled Doctor B on 
June 27 (Tue. 10-11 p.m. NYT). The 
program, which will coincide with 
AMA's annual meeting in New York, 
will depict medical practice as seen 
through the eyes of a family physician. 
Based on actual incidents and filmed on 
location in New Jersey, Doctor B was 
produced by Ben Park and directed by 
Harold Mayer with the cooperation of 
the Hunterdon Medical Center in Flem- 
ington, N. J. The network tv order is 
Merck, Sharp & Dohme's first, and the 
business was placed direct. 

Procter & Gamble Co., Cincinnati, 
which previously bought one-half of 
ABC-TV's "Oscar" awards telecast on 
April 17 (Broadcasting, March 13), 
has also signed for a remaining available 
quarter sponsorship. Kitchens of Sara 
Lee, via Cunningham & Walsh, had tak- 
en one quarter. P&G's agency: Benton 
& Bowles Inc., N. Y. 

Pabst Brewing Co., Chicago, will spon- 
sor CBS Radio's exclusive coverage of 
"The Triple Crown of Racing" in May 
and June. The races and broadcast 
times are: Kentucky Derby (May 6, 
5:15-5:45 p.m. EDT); the Preakness 

(May 20, 5:45-6 p.m. EDT), and the 
Belmont Stakes (June 2, 4:45-5 p.m. 
EDT). Agency: Kenyon & Eckhardt 
Inc., Chicago. 

Mattell Toys, through Carson/Roberts, 
Beverly Hills, Calif., will sponsor a new 
series of 156 animated cartoon programs 
based on the comic book characters 
"Beany Boy" and "Cecil, the Seasick 
Sea Serpent" created by Bob Clampett, 
on ABC-TV starting in January 1962. 
The series will be produced by Snowball 
Inc., cartoon producer, with Television 
Artists & Producers Corp. financing and 
distributing the cartoons. Production 
budget for the full series was set at $2 

U. S. Brewers Assn., N. Y., will spon- 
sor Summer on Ice — 1961" on NBC-TV 
June 6 (Tue. 10-11 p.m. EDT). 

Rep appointments... 

■ WAVE-AM-TV Louisville, Ky.: The 
Katz Agency, N. Y., effective June 4. 

■ WLKW Providence, R. I.: Foster & 
Creed as New England rep. 

■ KTHT Houston and WTAC Flint, 
Mich.: Robert E. Eastman, N. Y. 



First Report for March, 1961 
(Based on two weeks ending 
March 5, 1961) 





U.S. Tv 






Wagon Train 




25 Years of Life 












Andy Griffith Show 




Have Gun, Will Travel 33.4 



Candid Camera 




77 Sunset Strip 




Ed Sullivan Show 




Walt Disney Presents 31.3 






U.S. Tv 










Wagon Train 




Have Gun, Will Travel 31.2 



Andy Griffith Show 




Candid Camera 




Real McCoys 




Dennis the Menace 








My Three Sons 




Garry Moore Show 



(t) Homes reached by all or any part of 
the program, except for homes viewing only 
1 to 5 minutes. 

(t) Homes reached during the average min- 
ute of the program. 

Background: The following programs in 
alphabetical order, appear in this week's 
BROADCASTING tv ratings roundup. In- 
formation is in following order: program 
name, network, number of stations, spon- 
sor, agency, day and time. 

Candid Camera (CBS-175): Bristol-Myers 
(Y&R), Lever (JWT), Sun. 10-10:30 p.m. 

Dennis the Menace (CBS-167): Kellogg (Bur- 
nett), Best Foods (GBB), Sun. 7:30-8 p.m. 

Walt Disney Presents (ABC-171): General 
Mills (DFS), Luden's (Mathes), Canada Dry 
(Mathes, Derby (M-E), Simoniz (DFS), 
American Chicle (Bates), Dow (NCK), Nor- 
wich (B&B), Sun. 6:30-7.30 p.m. 

Andy Griffith Show (CBS-177): General Foods 
(B&B). Mon. 9:30-10 p.m. 

Gunsmoke (CBS-201): Liggett & Myers (DES), 
Remington Rand (Y&R), Sat. 10-10.30 p.m. 

Have Gun Will Travel (CBS-164): Lever (1WD, 
American Home Products (Bates), Sat. 
9:30-10 p.m. 

Garry Moore (CBS-161): Chrysler Corp. (Ayer), 
S. C. lohnson (NLB). Polaroid (DDB), Tues., 
10-11 p.m. 

My Three Sons (ABC-188): Chevrolet (C-E), 
Thur. 9-9:30 p.m. 

Rawhide (CBS-202): Philip Morris (B&B), Na- 
tional Biscuit (M-E), Bristol-Myers (Y&R), 
Drackett (Y&R), General Foods (B&B), Col- 
gate-Palmolive (L&N), Fri. 7:30-8:30 p.m. 

Real McCoys (ABC-171): P&G (Compton), Thur. 
8:30-9 p.m. 

Ed Sullivan (CBS-181): Golgate-Palmolive 
(Bates), Eastman Kodak (JWT), Sun. 8-9 p.m. 

77 Sunset Strip (ABC-174): American Chicle 
Whitehall (both Bates), R. J. Reynolds 
Esty), Beecham Products (K&E), Fri. 9-10 

25 Years of Life (NBC-166): Life (Y&R), Thur., 

March 2, 9:30-11 p.m. 
Wagon Train (NBC-186): R. J. Reynolds (Esty), 

Ford (JWT), National Biscuit (M-E), Wed. 

7.30-8.30 p.m. 




The boilers in the television spot pot 


There are ten U.S. brand advertisers 
which have at least this in common: 

Each has spent over $16 million in 
gross time billings over the past five 
years in spot television. Of the ten, 
five accounted for more than $21 mil- 
lion each. 

The leading brand, Lestoil, an all- 
purpose liquid household detergent, has 
totaled $41,990,640 in billings. The 
other nine and their totals: Maxwell 
House coffee, $28,304,900; Alka Selt- 
zer, $25,345,500; Kellogg cereals, $21,- 
479,900; Viceroy cigarettes, $21,340,- 
428; Robert Hall clothes, $19,938,610; 
Coca-Cola, $19,165,120; Anahist, $17,- 
994,450; Colgate dental cream, $16,- 
650,620, and Duncan Hines cake mixes, 

Unique Listing ■ The "top 10" in spot 
over five years is believed to be a unique 
listing, made possible with the release 
of a special report prepared by the 
Television Bureau of Advertising and 
the N. C. Rorabaugh Co. which com- 
piles the information. 

The new data reflects a five-year 
chronicle of the measured growth of 
spot tv, to be published in the fifth 
annual spot tv report (TvB-Rorabaugh) . 
Reporting of the data was begun in 
1955 by the two organizations because 
a "disproportionately scant amount of 
information existed about spot tv, un- 
like network tv which was documented 
since its inception." 

As explained by TvB President Nor- 
man E. Cash, it would not be possible 

to "overestimate" the contribution of 
the reports in the five years because 
the information "has enabled us to 
bring in new advertisers and increase 
spot tv budgets of others." Stations 
which have cooperated in compiling 
the information, Mr. Cash says, have 
rendered essential support to TvB and 
others in promoting spot tv sales. 

Though the report did not contain 
the listing of the top 10 for the five 
years, the compilation was made pos- 
sible by the inclusion of 1960 figures 
(which will be published in full soon) 
And while these totals were not con- 
tained in the special report, a multitude 
of points are; for example: 

Upward Climb » Total spot tv gross 
time expenditures increased more than 
50% in the five years, from over $397.6 
million in 1956 to $616.7 million in 
1960. Procter & Gamble, the largest 
tv advertiser, tripled its spot tv budget 
from over $17.5 million in 1956 to a 
little over $54 million in 1960. 

Miles Labs, the report notes, was 
No. 10 in 1956. But last year Wm. 
Wrigley, the No. 10 advertiser that 
year, grossed over $7.8 million or 46% 
above Miles' level. The 100th largest 
advertiser almost doubled: from $797,- 
330 in 1956 (American Bakeries) to 
over $1.3 million in 1960 (Standard Oil 
of California). The average spot tv 
advertiser, meanwhile, increased expen- 
ditures by nearly 80% in those five 
years, from $90,000 in 1956 to $162,- 
000 in 1960. 

The flexibility pattern would appear 
to be represented in dollars in this way: 
spot tv's announcements and participa- 
tions amounted to over $266.9 million 
in 1956 but to more than $466.5 mil- 
lion in 1960. 

In the overall top 10, Maxwell House 
coffee and Alka Seltzer have been on 
the "honor roll" (first 10) all five years; 
Robert Hall and Lestoil made it over 
a four-year period; Coca-Cola and Kel- 
logg over three years; Viceroy and Ana- 
hist over a two-year stretch; Duncan 
Hines and Colgate dental cream but 
one year. 

Still others qualifying for the magic 
top 10 (but not cumulatively for thq 
five-year period): Bulova. L&M cig- 
arettes. Zest, Kent and Mr. Clean (all 
two years), and Texize, Wonder Bread, 
Wrigley, Marlboro, Philip Morris, Na- 
bisco, Kool, Ford cars, Yuban and Fol- 
ger, at least one year. 

Enter Wrigley ■ Newcomers in the 
top 10 list for 1960 only: Wrigley — 
also No. 1 in the brand listing for the 
year and a first appearance in the top 
10 — increased its spending from under 
a million dollars in 1956 to more than 
$7.8 million in 1960; Ford cars, and 
Yuban coffee. 

The report finds an expanding com- 
petition through new brands in many 
product classes, which TvB interprets 
also as possibly caused, in part at least, 
by an expansion of the brands' use of 
spot tv. In the five years, cigarette 
brands went up from 23 to 36; spray 


BROADCASTING, April 3, 1961 


Stations become important to people for 
the things they avoid as well as the things 
they do. Accentuating the negative: the 
noisy intruder, the meager news coverage, 
the lack of constructive programming based 
on local needs, the quick device in place 
of the sound service. A more positive ap- 
proach over the years has helped 'bring 
each of our radio, and television stations 
the most responsive audience in its cover- 
age area. People listen. People watch. 
People know. 

toe\SsTii5gtonTost I 

broadcast division 


BROADCASTING, April 3, 1961 



Madow report may quiet ratings critics 


The so-called Madow Report on 
television ratings (Broadcasting, 
March 27), which many people had 
expected to light a fire under the rat- 
ing services, seems on examination 
more apt to have the effect of a fire 

Now that the report has been in 
circulation for 10 days and is begin- 
ning to be read, the consensus is 
that its chief effect will be to make 
it harder for rating service critics to 
continue the attacks they like best to 
make. These are the attacks — espe- 
cially frequent in the past couple of 
years — based on charges that survey 
samples are too small, that different 
findings by two different services au- 
tomatically mean that one or both 
services are wrong, that ratings are 
hypoed beyond reality by special pro- 
motions, that ratings put "good" 
programs off the air or keep "bad" 
ones on, or that ratings are just plain 

On all these points the report gives 
the rating services a reasonably clean 
bill of health, and in that respect it 
may be expected to quiet (but not 
necessarily silence) the most vocal 
critics. It is not expected to do much 
more than that. But this does not 
mean that more will not be done. 

For one thing, the report, while it 
also went into so-called "policy" 
questions regarding the use of rat- 
ings, is designed basically as "an ex- 
amination and evaluation of the sta- 
tistical methods" used by the serv- 

starches from none in 1956 to nine last 
year; U.S. auto brands from 18 to 26 
and liquid detergents from 2 to 8. 
Other material in the report: 
A widely differing use of the medium 
by competing products: In the cigar- 
ette field, TvB reports, Lucky Strike 
spent 76.1% of its spot tv budget in 
the first six months, while Viceroy spent 
60.2% of its spot tv budget in the 
second six months of 1960. Among 
headache remedies, Anacin was active 
by 92.8% in nighttime periods, while 
St. Joseph Aspirin was 92% in daytime; 
in beer, 62.9% of Anheuser-Busch's 
budget was for announcements, Fal- 
staff's budget was largely for programs 
(51%) and Carling had a near even 
split among three: announcements, IDs 
and programs. 

An ability to promote ideas: more 
than 35 associations, councils and bu- 
reaus used the medium in 1960, in- 
cluding coffee, lamb, cherries, pine, tea, 

ices. It is therefore essentially tech- 

FTC Probe Different ■ This ap- 
parently is not at all the case in an- 
other investigation currently in prog- 
ress — the thus far little publicized 
study being conducted by the Federal 
Trade Commission (Broadcasting, 
May 9, 1960). FTC has not officially 
revealed what it's after, but the 
agency's very nature justifies specu- 
lation that the FTC is hunting mis- 
usage of ratings. This might be 
either on its own motion or on the 
basis of complaints filed by stations 
or others, and presumably would be 
directed at alleged misuse of rating 
information in station advertising or, 
possibly, alleged abuse of ratings by 
agencies in their buying practices. 

If this is the case and if FTC pro- 
ceeds to make specific charges — or 
even to draw up standards for the 
use of ratings in advertising — then 
the result could be much more than 
the Madow Report itself seems apt 
to lead to, and explosive to boot. 

There is, of course, at least a 
mathematical chance of further ac- 
tion based on the momentum of the 
Madow Report alone. The report 
offers a long list of recommendations 
having to do mostly with spelling out 
more clearly the range of accuracy 
or inaccuracy of the figures in any 
given rating report and with proce- 
dures that the services should intro- 
duce and/ or follow to insure that 

wine, seeds, insurance, cement, motor 
boats, oil heat and savings banks. 

And strong in selling expensive, "con- 
sidered" purchases: 125 household ap- 
pliance companies, 56 makes of auto- 
mobiles, 4 farm tractors, 7 trucks, 3 
swimming pool companies, 5 motor 
boat advertisers and 8 foreign airlines, 
all in 1960 alone. 

Other data in the report studies spot 
tv's market-by-market flexibility, includ- 
ing regional differences in marketing. 
In numbers alone, 530 advertisers used 
spot tv in early 1949, the 2,000 level 
had been reached by 1953, 3,000 by 
1955, the 4,000 level in 1956; the num- 
ber dropped to 3,807 in 1960, the slight 
decline coming from advertisers spend- 
ing under $20,000 annually (and the 
greatest spending increase coming from 
advertisers above the $1 million level). 

Announcements and participations in- 
creased by 75% in billing volume over 
the five-year period; ID's by 42%; pro- 

their techniques are accomplishing 
what they purport to accomplish. 

These recommendations could 
conceivably be written into law, but 
there has been no indication that any 
such attempt will be made. On the 
contrary, Rep. Oren Harris (D- 
Ark.), who up till now has seemed 
wedded to investigation of the rat- 
ing services and for whose Regula- 
tory Agencies Subcommittee the 
Madow Report was prepared, said 
that he expected no legislative pro- 
posals to result from it. 

Moreover the report itself says 
that its recommendations "should not 
be applied only to the rating serv- 
ices" but also to "market research 
surveys in general," which would be 
a far bigger can of worms for a 
legislative committee to sort out. 

Monroney Interested ■ In Con- 
gress, that leaves the Senate, where 
Sen. A. S. Mike Monroney (D- 
Okla.) has shown more avid interest 
in ratings than anybody on either 
side of Capitol Hill. With Sen. War- 
ren Magnuson (D-Wash.), who as 
chairman of the Senate Commerce 
committee has indicated no desire to 
yield sole custody of the ratings ques- 
tion to colleagues on the House side, 
Sen. Monroney could continue to 
push for an investigation there. But 
to do so the Senators would be al- 
most compelled to ignore the exist- 
ence of the Madow Report or, recog- 
nizing it, to push into areas that it 
treats slightly if at all. 

The report also contains one pro- 
posal — aside from the technical pro- 
cedures for the rating services — 

grams remained about the same. As 
for the total share of the spot tv dollar: 
announcements-participations rose from 
67 cents to 76 cents; programs were 
down from 21 cents to 13.6 cents and 
ID's from 11.8 cents to 10.8 cents. 

Here is the TvB look at the top 10 
brands in 1960's spot tv: 

No. 1, Wrigley Chewing Gum hit 
the top 10 at the top first time, in- 
creased from under a million dollars 
in 1956 to $7,810,000 in 1960; No. 2, 
Lestoil is down from $17,627,000 in 
1959 but is still spending $7,107,000 
in spot tv. Back in 1956 when all its 
dollars were in spot tv, all it had was 
$807,630; No. 3, Maxwell House coffee 
has been in the top ten all five years, i 
is now at its all-time high; No. 4, 
Kellogg cereals has been in the top ten 
for three of the past five years, up a 
million dollars from 1956; No. 5, Mr. 
Clean spends $5,043,000 in 1960 and 
wasn't even on the market in 1956 or 


BROADCASTING, April 3, 1961 

which it recommends on an industry- 
wide basis. This is the formation of 
an Office of Research Methodology 
which would conduct or commission 
research designed to improve both 
audience research techniques and the 
use of ratings information and also, 
presumably, help keep the various 
rating services on their toes. 

This idea seems to have fair sup- 
port and insignificant chances. Few 
agency or media researchers who 
have given it any thought will argue 
that the idea is bad. 

The report finds a lot of defi- 
ciencies in rating services, but it does 
not say much that the services have 
not been willing to acknowledge all 
along. It says local ratings, especially 
those in the smaller markets, are 
apt to be less accurate than national 
ratings, but the people who do, buy 
or use research are familiar with this 
phenomenon. They also know, as 
the report points out, that small mar- 
kets and small stations are more like- 
ly to get hurt — however inadvertent- 
ly — by rating errors, and they also 
know, and the report acknowledges, 
that accuracy could be improved at 
all levels by more expensive surveys. 

Expense an Item ■ But who wants 
to pay more when the studies already 
cost as much as anybody cares to put 
up and the chief users are not de- 
manding anything more sophisticated 
anyway? The answer is practically 
nobody and the report seems to con- 

One recommendation would com- 
pletely overhaul a cornerstone of 
current advertising lingo. It proposes 

that the term "dollars per thousand," 
usually called "cost per thousand," 
be abolished. Computations on this 
basis, the report contends, can pro- 
duce dollar estimates that are "seri- 
ously too high" if the survey sample 
was relatively small and the rating 
involved was less than 5 or even 10. 
Instead, the report advocates the 
term "homes per hundred dollars, or 
perhaps even better, audience per 
hundred dollars" with the estimate 
including "not only the estimate of 
homes but also the estimate of peo- 
ple and the composition." 

Formidable ■ Word of this recom- 
mendation apparently was slow to 
gain circulation. There was little re- 
action to it last week, although it 
was acknowledged that "40,000 
homes per $100," instead of "$2.50 
per thousand homes," could sound 
pretty formidable aside from any 
mathematical advantages it might 

But neither this nor the other rec- 
ommendations in the report will give 
much aid and comfort to those who 
have bludgeoned ratings systems the 
most. It's conceivable but not likely 
that they could try to discredit the 
Madow committee. The fact that 
the committee was set up through 
the American Statistical Assn., not 
to mention the standing of the com- 
mitteemen themselves — Dr. William 

G. Madow of Stanford Research In- 
stitute, Dr. Herbert Hyman of 
Columbia U. and Dr. Raymond les- 
sen of Ceir Inc. — would tend to dis- 
credit any discrediting attempt be- 
fore it started. 

1957, reached $421,300 in 1958. 

No. 6, Alka Seltzer is another five- 
year top ten brand, spending $4,846,- 
000, almost a million under last year 
but ahead of 1956; No. 7, Kent with 
$4,667,000 in 1960 spent only $188,280 
automobile to reach the top ten brands: 
in 1956; No. 8, Ford cars is the only 
was regional in 1956 with total spot 
No. 9, Yuban Coffee with $4,615,000 
automobile to reach the top ten brands; 
television budget of $65,670; No. 10, 
Folgers Coffee is regional and spending 
over 2V6 times more than in 1956. 

Agency appointments... 

■ Westinghouse Broadcasting Co., N. 
Y., appoints Grey Adv., that city, as its 
advertising agency. Grey will also repre- 
sent the newly-formed WBC Productions 
Inc., Television Advertising representa- 
tives Inc., and AM Radio Sales, all 
WBC subsidiaries. 




■ Chesbrough-Pond's Ltd. appoints 
BBDO International as agency in the 
United Kingdom for two additional 
Vaseline products — Vaseline medicated 
shampoo and Vaseline hair tonic. Tele- 
vision, newspapers and magazines will 
be used for both products. 

■ Bali Brassiere Co., N. Y., to Fletcher 
Richards, Calkins & Holden Inc., N. Y. 

■ Import Motors of Chicago Inc 
Northbrook, 111. (Volkswagen), to Doyle 
Dane Bernbach Inc., Chicago. Midwest 
radio is to be used. 

■ Blue Magic Co., Lima, Ohio (Easy 
Monday laundry products), to Garfield 
Adv. Assoc., Detroit. Radio-tv are to 
be used. 

■ Peugeot Inc. (imported cars) to 
Papert, Koenig & Lois, N. Y., switching 
$250,000 account from Needham, Louis 
& Brorby. 


L&M president questioned 
about 'Untouchables' axing 

The polemic ABC-TV crime series 
The Untouchables, which Liggett & 
Myers Tobacco Co. will not renew in 
October, came under stockholder ques- 
tioning during the cigarette company's 
annual meeting for stockholders held 
last week in Jersey City, N. J. A young 
stockholder, identified as Evelyn Y. 
Davis, and one of the more than 250 
in attendance, asked William A. Blount, 
company president, if the tv program 
had been cancelled because of "public 
pressure." The L&M executive denied 
the contention and blamed ABC's in- 
sitence on shifting the program from 
its present Thursday, 9:30-10:30 p.m., 
EST time slot to a proposed Thursday, 
10-11 p.m., EST period (Broadcasting, 
March 20, 1961) for the cancellation. 
Mr. Blount declared that on any night, 
excepting Friday or Saturday, 10 p.m. 
was not considered prime time. "We 
were paying for prime time and not 
getting it," he said. 

Miss Davis then asked if the com- 
pany had "so little influence that it can 
be pushed around by the network?" 
Mr. Blount replied that there wasn't 
much that could have been done about 
the situation and compared it with buy- 
ing advertising space in a newspaper. 
"I can no more tell the publisher of 
The New York Times where to place 
my ad than I could dictate to ABC," 
he declared. He labelled the network's 
decision to change the series' time slot, 
an "arbitrary" one and asserted that he 
hated being the "guinea pig" in an 

Mr. Blount went on to add that the 
background of The Untouchables, which 
concerns itself with the lawless prohi- 
bition era of the '20's, also influenced 
the cancellation. He said that when the 
tv series was first bought, two years 
previous, it set out to cover an his- 
torical period. "We think the program 
covered it honestly and faithfully," the 
company official said, "but after two 
years we realized that it couldn't cover 
the period historically anymore — it had 
to be fictionalized." He pointed out 
that this caused concern among Italian- 
American groups. 

"The last thing in the world we 
wanted," Mr. Blount claimed, "was to 
cast any reflection against the Italian 
people. They have made too many 
contributions for that. We're sorry if 
any of them took offense." 

Members of the Federation of the 
Italian-American Democratic Organiza- 
tions of New York, who were sched- 
uled to picket the meeting failed to 
make an appearance (see story, page 

BROADCASTING, April 3, 1961 


Trick beer consuming devices on television 


NAB's Tv Code Review Board stepped 
in last week with a warning that beer ad- 
vertisers are getting around the code 
ban against on-camera consumption by 
using photographic tricks. This practice 
"seems to be on the increase," it said. 

The board also issued a warning 
covering contests or promotions in- 
tended solely to "buy" an audience with 
prizes, a code-violating practice. And 
it cautioned code subscribers to pay 
special attention to commercials for 
bulk or liquid weight-reducing products. 

What the board is shooting at in beer 
commercials, it indicated, are such 
gimmicks as tilting a glass to the side 
of the screen with implication the con- 
tents are being drunk, flip-flop tech- 
niques by which a full glass suddenly 
is empty though the holder hasn't put 
it to his lips, and the use of glasses 
equipped with a tiny hole in the bottom 
and a suction device that slowly with- 
draws the contents. 

"The advertising of beer and wines 
is acceptable only when presented in 
the best of good taste and discretion," 
the board reminded in citing the long- 
standing code rule. "No instances of the 
actual on-camera consumption of the 
product has been brought to the board's 
attention recently. However, the use of 
special photographic techniques which 
show first a full glass of beer and then 
an empty one seems to be on the in- 

"It is the board's opinion that to 
imply consumption of the product by 
such devices is at variance with the 
spirit and intent of the good taste pro- 
visions. . . . Any commercials which 
seem to subvert the language or spirit 
of the code through 'implied' drinking 
sequences should be seriously reconsid- 
ered before broadcast." The board 
urged subscribers to review wine or beer 
commercials that make "covert appeals 
to younger people." 

Directing its attention to weight-re- 

ducers, the board advised subscribers to 
check these points: any implication of 
a specific weight loss over a given peri- 
od of time for all users; unqualified 
reference to satisfying the appetite and 
to a weight reduction that is quick and 
easy: implication that consumers can 
or should use any product for the to- 
tal diet without proper medical guid- 
ance: encouragement of self-diagnosis." 

As to audience buying, the board 
noted "a minor rash" of such program- 
ming had developed on the West Coast 
and now has moved into the Midwest. 
"The usual formula has been tied in 
with late movies," the board said. 
"Viewers are rewarded with prizes for 
being able to identify something con- 
nected with the program such as the 
leading star, or a specific scene. The 
station calls viewers at random and 
those who can answer the question 
come out winners. 

"Other contests are variations of this 
fundamental pattern. What causes 
these contests to cross the code is that 
it is almost impossible to answer the 
question correctly without viewing the 

Most contests of this type have been 
modified in consultation with the code 
staff so they now meet code acceptance, 
and others have been dropped, accord- 
ing to the board. 

Prudential to renew 
Twentieth Century' 

The Prudential Insurance Co. of 
America next fall will continue The 
Twentieth Century series on CBS-TV 
it has sponsored the past four years. 
The only change: the time period will 
be moved from 6:30-7 p.m. to 6-6:30 
p.m. Sundays. 

Earlier this year, Reach, McClinton. 
Prudential's advertising agency, had in- 
dicated a study was made to find a 

program to create even greater "agent 
motivation" for Prudential representa- 
tives (Broadcasting, March 17, 1961). 
Among the several shows Prudential 
considered buying but finally rejected 
was ABC-TV's Room for One More. 

Prudential's president, Louis R. 
Menagh, said the company decided to 
renew The Twentieth Century series 
because of its "high public service and 
educational values"; that Prudential be- 
lieves it can make a "greater public 
contribution by informing as well as 

It was disclosed, moreover, that re- 
action from the field, from the com- 
pany's agents and from the public, sup- 
ported the firm's decision to stay with 
the show. 

The series last year cost the company 
approximately $3.8 million in time and 

Ad Council may start 
overseas propaganda 

The Advertising Council is thinking 
of adding national propaganda overseas 
to its functions and has named Henry 
M. Schachte, executive vice president of 
Lever Bros., to head an exploratory 
committee. Mr. Schachte, with council 
chairman Leo Burnett, President Theo- 
dore S. Repplier and a dozen others are 
looking into ways and means. 

The Ad Council board acted to set 
up the "Overseas Information Explora- 
tion Committee" following a proposal 
by Mr. Repplier saying there is a dan- 
gerous public relations vacuum in the 
U.S. government. Already the council 
acts as an unpaid public relations de- 
partment with such campaigns as those 
to bolster economic confidence, define 
national goals and teach the public about 

Referring to communist world gains, 
Mr. Repplier said the U.S. Information 
Agency "can scarcely do the all-out 
propaganda job that our national in- 
terest requires." The Advertising Coun- 
cil could bring advertising skill to bear 
and become the focal point for overseas 
propaganda requests, producing such 
specific aids as university kits and anti- 
communist films, he said. 

Doner wins art awards 

W. B. Doner & Co., Baltimore, took 
top honors in last month's 1 1th Annual 
Baltimore Art Directors Club Compe- 
tition winning 14 of the 33 awards. 
A total of 600 entries was received 
from sources throughout the Baltimore 
area. Doner swept both television firsts 
(for 10- and for 20-second spots) with 
Ed Trahan the producer on each oc- 
casion. The 10-second spot was for 
Wilkens coffee. Allegheny Pepsi-Cola 
Bottling Inc. was the 20-second client. 
Other 31 awards were outside the 
broadcast field. 

BROADCASTING, April 3, 1961 


Listed below are the highest-ranking 
television shows for each day of the 
week March 23-29 as rated by the 
multi-city Arbitron instant ratings of 

the American Research Bureau. These 
ratings are taken in Baltimore, Chi- 
cago, Cleveland, Detroit, New York, 
Philadelphia and Washington, D. C. 


Thur., March 23 
Fri., March 24 
Sat., March 25 
Sun., March 26 
Mon., March 27 
Tue., March 28 
Wed., March 29 

Program and Time 

The Untouchables (9:30 p.m.: 
Flintstones (8:30 p.m.) 
Gunsmoke (10 p.m.) 
Candid Camera (10 p.m.) 
Danny Thomas (9 p.m.) 
Garry Moore (10 p.m.) 
Perry Como (9 p.m.) 





Copyright 1961 American Research Bureau 


inmnMi m iB ai BHIIBWIiBBiaBBMWffll 







They're the Swingin 7 from 77. ..New York's Going- 
Places Station . . .with the big bright, beautiful sound 
of Radio WABC! Hear them every day on Channel 77 
with Your Kind of Music ... First Person News... 
First Person Features ... It's the 
the sound difference... 


listening fun with 

BROADCASTING, April 3, 1961 

52). Instead stockholders were greeted 
by a lone picket who was demonstrating 
against The Untouchables on behalf of 
Michael Esposito, a politician who is 
running for councilman in Jersey City. 
If the stockholders were cheered By 
the absence of a large force of pickets 
they quickly sobered when the meeting 
started. They were told, among other 
things, that sales and earnings for the 
first quarter of this year will decline 
from a like period in 1960. 

Boycott against L&M 
called off by FIADO 

The Federation of Italian-American 
Democratic Organizations of New York 
was reported last week to have called 
off its boycott of Liggett & Myers prod- 
ucts. It said the tobacco company had 
met its demands regarding sponsorship 
of The Untouchables. 

Rep. Alfred E. Santangelo (D-N.Y.), 
president of the state federation, said 
the tobacco company, which had al- 
ready announced plans not to renew 
sponsorship of the high-rated ABC pro- 
gram next fall, had agreed on March 24 
to withdraw immediately from those 
programs to which the federation ob- 
jects. These are programs with an abun- 

dance of Italian-pamed characters in 
fictionalized situations. 

This means, according to the con- 
gressman, L&M will sponsor only five 
remaining Untouchables episodes — on 
April 13, April 27, May 11, May 25 
and June 8. The March 30 episode was 
also approved by the federation for 
L&M participation. 

Reports circulating in New York and 
Washington to the effect that the cease 
fire was agreed to because of pressure 
put on Rep. Santangelo by persons con- 
nected with the program were denied 
by the congressman. "We called off the 
boycott because we got what we want- 
ed," he said. "We're satisfied with what 
L&M is doing." Plans to picket the 
L&M board of directors meeting in Jer- 
sey City, N. L, last week were cancelled 
for the same reason, he added. 

He also reported that the proposed 
boycott of another Untouchables spon- 
sor, Armour & Co., is still pending. The 
decision to move against Armour was 
voted by the federation two weeks ago 
(Broadcasting, March 27), but action 
has not yet been taken. 

Meanwhile, differences that arose be- 
tween the federation and the Italian- 
American League over handling of The 
Untouchables case (Broadcasting, 
March 27) were reported settled. 

Ray Conniff to produce 
radio-tv commercials 

Ray Conniff, composer, arranger and 
conductor, has expanded his musical 
endeavors to include commercial pro- 
duction for both radio and television. 
Mr. Conniff hopes to offer a "new 
sound" to singing commercials and 
musical backgrounds. 

His records in the past two and a 
half years reportedly have grossed over 
$10 million in sales. Mr. Conniff plans 
to create sounds to fulfill the desired 
image of each individual advertiser. 

More information may be obtained 
by writing to Ray Conniff Enterprises, 
15022 Ventura Blvd., Sherman Oaks, 
Calif. Telephone: State 9-8101. 

Motion picture ad budget 

American International Pictures has 
set an advertising and exploitation bud- 
get of approximately $7.5 million to 
promote its new pictures. They will 
be released under a new policy of "one 
motion picture blockbuster a month," 
during the company's seventh anniver- 
sary year, AIP president James H. 
Nicholson announced. Television, in- 
cluded in the AIP advertising schedule 
for the first time, will get approximately 
35% of the over-all budget. Another 
15% will go for radio and the remain- 
der for national newspaper supplements 
and magazines. The Goodman Organi- 
zation, Los Angeles, is the AIP agency. 

GMM&B acquires Chicago's Western agency 


In its second merger move in six 
months, Geyer, Morey, Madden & Bal- 
lard Inc., New York, has acquired the 
$6 million billings of Western Adver- 
tising Agency Inc., Chicago. In a 
joint announcement today (April 3), 
Sam M. Ballard, president of GMM&B, 
and G. B. Gunlogson, board chairman 
of Western Adv., said the merger is 
effective immediately. Mr. Gunlogson 
becomes director and member of the 
executive committee of GMM&B. 

With the merger, Western Adv. be- 
comes a division of GMM&B, and will 
continue its present operations in Chi 7 
cago and in Racine, Wis. Donald J. 
Powers, senior vice president of GMM- 
&B and manager of the Chicago office, 
becomes chairman of the Western di- 

vision executive committee. Lee H. 
Hammett, Western Adv.'s president, will 
retain his title. Western Adv. was 
founded in 1915, Geyer in 1911. 

The addition of Western's billings of 
some $6 million raises GMM&B's total 
volume to approximately $40 million, 
Mr. Ballard disclosed. Late last year 
the agency acquired The Caples Co., 
also a Chicago agency (Broadcasting, 
Nov. 7, 1960). 

Mr. Gunlogson said a primary reason 
for his agency's interest in joining with 
GMM&B was "the opportunity to ex- 
pand our services to our clients through 
the Geyer facilities." Geyer maintains 
regional offices in Detroit, Dayton, Chi- 
cago, Omaha, Los Angeles and Port- 
land, Ore. 

Mr. Ballard Mr. Powers 


Mr. Hammett 

Mr. Gunlogson 

Timebuyer creativity 

NBC Spot Sales has sent ques- 
tionnaires to 1,200 media people 
in its eighth Timebuyer Opinion 
Panel, this one devoted to "Crea- 
tivity in Timebuying." Richard H. 
Close, vice president of NBC Spot 
Sales, said last week the study 
would be one of the most mean- 
ingful so far, serving to help es- 
tablish more definitely the position 
of the timebuyer in the broadcast- 
ing industry today. 

Bill Fromm, new business and 
promotions manager of NBC Spot 
Sales, who created the Timebuy-' 
er Opinion Panels in 1958, is 
supervising the new study, offered 
as a service to the industry. Sam- 
ple questions deal with the time- 
buyer's information on an ac- 
count's distribution, marketing po- 
sition, campaign strategy and copy 
and the timebuyer's discretionary 
power to re-allocate money, to 
exercise judgment in buying and 
to take into consideration rating 
services other than those sub- 
scribed to by the agency. 

BROADCASTING, April 3, 1961 


(Effective Radiated Power) 

There's a big new sound in town . . . aimed at New York's big Negro/Puerto Rican market. 
And WWRL gets to the heart of this market with 50,000 watts of effective radiated power (thru 
high efficiency antenna array) in its major lobe ... the area where most Negro/Puerto Rican 
families live. Remember: your dollar buys sell on WWRL. 

New power! Louder & clearer to reach New York's big Negro/Puerto Rican Market 

BROADCASTING, April 3, 1961 53 



Stockholders hint skulduggery in WNTA-TV sale, other moves 

A turbulent annual meeting of Na- 
tional Telefilm Assoc. 's shareholders is 
expected today (April 3) in New York. 
Sharp questioning is expected from 
some stockholders who challenge the 
company's intention to sell WNTA-TV 
New York and some who say they'll ask 
about the company's relationship with 
National Theatres & Television, once 
the parent company and now the holder 
of 38% of NTA's outstanding stock. 

Two shareholders of both NTA and 
NT&T last week told why they launched 
a proxy fight against NT&T (Broad- 
casting, March 27). The leaders in 
the proxy battle are Leonard Davis, a 
New York group insurance consultant, 
and Philip L. Handsman, a New York 
attorney. They said they solicited proxy 
votes from about 20,000 NT&T share- 
holders asking support at that com- 
pany's annual meeting in Beverly Hills 
April 1 I . Messrs. Davis and Hands- 
man asked that they be elected to NT&- 
T's board and that David Berdon & Co., 
certified public accountant, be appointed 
to conduct an independent investigation 
"into the maze of private dealings which 

we believe . . . were not at arms length." 

Support Claimed ■ Messrs. Handsman 
and Davis said shareholders in both 
companies will ask some "sharp ques- 
tions" at both annual meetings. The 
two oppose the sale of WNTA-TV, 
which they call "a major asset" of NTA. 
Mr. Davis warned that if the station is 
sold without the consent of two-thirds 
of the stockholders, he may consider 
starting a stockholder's derivative court 

In their proxy solicitations, Messrs. 
Davis and Handsman sharply criticized 
NT&T management. They said NT&T's 
earned surplus slumped from $12 mil- 
lion to $8 million and attributed this 
decline to the NTA "debacle." (NT&T 
acquired 88% interest in NTA in 1959, 
but last September spun off all but 38% 
to shareholders). 

An NTA proxy statement to stock- 
holders lists these officers who received 
more than $30,000 remuneration in 
1960: Ely A. Landau, resigned as board 
chairman to bid for WNTA-TV, $52,- 
000; Oliver A. Unger, president of the 
company last year and now board 

chairman, $45,000; Ted Cott, vice presi- 
dent, station operations, $45,000, and 
Samuel P. Norton, director and vice 
president, business and legal affairs, 

Emphatically denying the Davis- 
Handsman charges that NT&T is being 
run as a "private club for the benefit 
of certain directors," NT&T President 
Eugene V. Klein asserted Wednesday 
(March 29) that "Mr. Davis is using 
our company only as a vehicle to further 
his whim of turning from the insurance 
business into movie and television pro- 
duction, via NTA in which we have 
38% of the stock." 

Mr. Klein made his comments in 
Los Angeles immediately after state- 
ments by Mr. Davis. 

'Half-Truths' ■ Mr. Klein described 
Mr. Davis' statements as "only half- 
truths," and said that within the last six 
months NT&T shareowners have re- 
ceived stock dividends equal to 90 
cents per share; that in the 1960 fiscal 
year the company paid a cash dividend 
of 12V2 cents per share and two 2% 
stock dividends with current market 
values totaling 40 cents. 

The statement that NT&T sold $15 
million worth of theatre properties "is 
completely incorrect," Mr. Klein said, 
denying implications that the sales were 
forced to meet losses on NTA. Condi- 
tions change with the times, he com- 
mented, and downtown theatres, once 
very profitable are not so today. NT&T 
theatres with a net book value of $4,- 
134,000 and which had been operating 
at a loss, were sold for $5,448,000, he 
said. "We never sold a theatre to raise 
cash," Mr. Klein stated, reporting that 
NT&T now has on hand $11 million 
in cash and short term Government 
securities. NT&T has been purchasing 
drive-in theatres and sites and is negoti- 
ating for other such properties, he said. 

Charges that NT&T directors had 
been using their positions in the board 
to feather their own nests were indig- 
nantly and explicitly denied. Such 
charges, Mr. Klein said, are unwar- 
ranted "character assassination" of in- 
dividuals who have given service to the 
company over the years. 

Changing hands 

ANNOUNCED ■ The following sales of 
station interests were reported last week 
subject to FCC approval: 

■ KPRO Riverside, KROP Brawley, 
KREO Indio and KYOR Blythe, all 
California: Sold by Morris Pfaelzer and 
Sherrill C. Corwin to Tom E. Foster, 
Tolbert Foster, W. E. Dyche Jr., John 
Blake and Edgar B. Younger for $450,- 
000. Messrs. Foster and Dyche own 

the sales we 
reject . . . prove 
our worth 

In selling or buying a broadcast property, one of your 
greatest protections is Blackburn's often demonstrated 
willingness to reject a sale rather than risk our 
reputation. For our business is built on confidence, 
and no single commission can be worth as much 
as our good name. Why hazard the risks of negotiating 
without benefit of our knowledge of markets, 
of actual sales, of responsible contacts? 

BLACKBURN & Company, Inc. 



James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Sclph 

Jack V. Harvey William 8. Ryan Stanley Whitaker Calif. Bank Bldg. 

Joseph M. Silrick 333 N. Michigan Ave. Robert M. Baird 9441 Wilshire Blvd. 

Washington Building Chicago, Illinois Healey Building Beverly Hills, Calif. 

STerling 3-4341 Financial 6-6460 JAckson 5-1576 CRestview 4-2770 


BROADCASTING, April 3, 1961 

KGUN Tucson and KDET Center 
(Tex.). Stations, all constituting Im- 
perial Broadcasting System, have fol- 
lowing facilities: KPRO, 1 kw on 1440 
kc; KROP, 1 kw day and 500 w night 
on 1300 kc; KREO, 250 w on 1400 kc; 
KYOR, 250 w on 1450 kc. Broker was 
Blackburn & Co. 

■ WTAW College Station, Tex.: Sold by 
Lee Glasgow and Hardy Harvey to John 

H. Hicks Jr. and associates for $109,- 
000. Mr. Hicks and group own KOLE 
Port Arthur, Tex. WTAW will be man- 
aged by Bill Watkins, now at KOLE. 
The College Station outlet is 1 kw day- 
time on 1 150 kc. 

■ WFCT Fountain City, Tenn. : Sold by 
James Welsh, J. Francke Fox and others 
to Robert K. Richards and Frederick L. 
Allman for $60,000 plus assumption of 
$15,000 in liabilities. Messrs. Richards 
and Allman own one-third each of 
WKBZ Muskegon, Mich., and 50% 
each of WKYR Keyser, W. Va. WFCT 
is 1 kw day on 1430 kc. Broker was J. 
Porter Smith. 

APPROVED ■ The following transfers 
of station interests were among those 
approved by the FCC last week (for 
other commission activities see For 
The Record, page 89). 

■ WSAZ-AM-TV Huntington, W. Va.: 
Sold by Huntington Publishing Co. to 
WJR, The Goodwill Station Inc., for 
$5.4 million for 89% (see page 33). 

■ KVOS-TV Bellingham. Wash.: Sold 
by Rogan Jones and associates to Wo- 
metco Inc. for $3 million (see page 33). 

Time Inc. income up 
in '60, profit up too 

Notification to Time Inc., that its 
Minneapolis station WTCN-TV, would 
lose its ABC-TV affiliation this month, 
had an immediate effect on the earning 
power and value of the station. This was 
acknowledged in a footnote to the Time 
Inc. 1960 financial statement issued in 
New York last week. 

No breakdown was made for the 
broadcasting division in the annual re- 
port, which showed total earnings for 
magazines, stations, books and other en- 
terprises of $287,121,000, up 6% from 
$271,373,000 the year before. Net in- 
come was $9,303,000 in 1960 or $4.75 
a share on 1,957,029 shares, compared 
with $9,004,000 or $4.60 a share on 

I, 955,779 shares in 1959. 

The footnote on loss of the ABC 
affiliation was attached to an intangible 
assets listing on the consolidated bal- 
ance sheet for Time Inc. "Goodwill 
and network affiliations, etc." are put 
at $15,014,000 for 1960 and $15,068,- 
000 the year before. The note states 
that "It is the opinion of management 
that the aggregate value of intangible 
assets identified with broadcasting op- 

BROADCASTING, April 3, 1961 

erations is more than the amount in- 
cluded in the consolidated balance 

WTCN-TV is operating as an inde- 
pendent now and has secured exclusive 
tv coverage of the new American 
League baseball club, the Minnesota 
Twins, stockholders are told in a review 
of the broadcasting division. This sec- 
tion notes that the company might add 
a fifth vhf station if an attractive in- 
vestment opportunity arises. Time is 
shopping broadcast opportunities abroad, 
too. Recent expansion of domestic pro- 
gram and rfews operations also were 
covered in the report. 

Time Inc. stations are KLZ-AM-TV 
Denver, WFBM-AM-TV Indianapolis, 
WTCN-AM-TV Minneapolis and 
WOOD-AM-TV Grand Rapids. WFBM- 
TV and WOOD-TV are NBC affiliates. 
KLZ-TV is on ABC. 

KTTV's income dropped in '60 

Times-Mirror Broadcasting Co., op- 
erator of KTTV (TV) Los Angeles, 
operated at a profit during 1960, al- 
though its gross revenue dropped to 
$8,154,785 from the 1959 gross of 
$8,777,090, according to the annual 
report of the Times-Mirror Co., owner 
of Times-Mirror Broadcasting Co. and 
publisher of the Los Angeles Times and 

the Los Angeles Mirror. Richard A. 
Moore, president of the broadcast divi- 
sion, attributed the decline to reduced 
income in the last quarter of 1960. 
Total, he said, covered receipts from 
program syndication and from the taping 
of commercials for use other than on 
KTTV as well as from the station's 
broadcast operations. Net income of 
the division was not revealed. 

50-kw daytime outlet 
starts in Providence 

WLKW Provi- 
dence begins op- 
erations today 
(April 3 ) . Owned 
by Radio Rhode 
Island Inc., the 50 
kw daytime sta- 
tion on 990 kc, 
has a good music 

General man- 
ager is Mowry 
Lowe, formerly 
with WEAN Prov- 
idence. Other personnel: F. H. Elliot 
Jr., sales manager; T. Keith Pryor, chief 
engineer; Peter T. Barstow, program 
manager; David S. Wolfenden, produc- 
tion manager: Joe Postar, news editor. 

Mr. Lowe 



Ideal station in Northern New Eng- 
land for owner-operator. Brand new 
equipment. 1961 gross will hit $ 1 00.- 
000 easily. Priced to sell. 




MIDWEST — $185,000 

Suburban daytimer with I960 cash 
flow in excess of $40,000. Priced at 
$185,000 with 29% down payment. 


DELAWARE 7-2754 

SOUTH— $95,000 

Beautifully equipped, one station mar- 
ket serving over 200,000 people, pres- 
ently holding its own, just waiting for 
aggressive ownership and management 
to take advantage of an unbelievable 
potential. This is a radioman's dream. 

RIVERSIDE 8-1 175 

WEST — $175,000 

Fulltime radio station located in one 
of the most highly desirable areas of 
California. Operating well in the 
black with tremendous potential for 
even greater profits. Equipment in 
excellent condition. Priced at $175,- 
000 with 29% down and balance on 

EXBROOK 2-5671 
DON SEARLE— Los Angeles 

I N C- 





Metropolitan stockholders 
vote to change firm name 

Stockholders of Metropolitan Broad- 
casting Corp. approved a company pro- 
posal last week to change the corporate 
name to MetroMedia "to reflect more 
accurately" the nature of the organiza- 
tion's business. 

John W. Kluge, board chairman- 
president, told stockholders before the 
voting that the change of name is ad- 
visable because of the company's ex- 
pansion into outdoor advertising through 
acquisition of Foster & Kleiser. Metro- 
politan Broadcasting Corp. no longer 
accurately describes the nature of the 
company, Mr. Kluge said, since broad- 
casting constitutes only about 50% of 
the company's business. 

The action came at the company's 
annual meeting in New York; stock- 
holders also voted to increase to 3.6 
million the number of shares of stock 
authorized to be issued; approved and 
ratified an employe stock option plan 
and re-elected 1 3 members of the board. 
It was pointed out that the increase in 
authorized capitalization is advisable 
for future expansion, although there 
is no present intention to issue any of 
the newly-authorized shares. 

As presently constituted, MetroMedia 

The "MM" logo Board Chairman- 
President John W. Kluge is holding 
stands for MetroMedia Inc, the new 
company name of Metropolitan Broad- 
casting Corp. 

will have three divisions — Metropolitan 
Broadcasting, with three vhf and two 
uhf tv stations and three radio stations; 
World Wide Broadcasting, international 
short-wave radio operation; and Foster 
& Kleiser Div. 

A proxy statement sent to stockhold- 
ers in advance of the annual meeting 
shows that total payment to Mr. Kluge 
during 1960 was $99,519. Other offi- 
cers paid in excess of $30,000: Laur- 
ence H. Odell, president of the Foster 


& Kleiser Division, $70,833; Bennet H. 
Korn, executive vice president for tele- 
vision operations and general manager, 
WNEW-TV New York, $70,000; John 
V. B. Sullivan, vice president and gen- 
eral manager, WNEW New York, $70,- 
000; Benedict Gimbel Jr., vice president 
of the corporation, $35,000. 

New WFAA studios have 
biggest stereo system 

The new $3.5 million communica- 
tions center at WFAA-AM-FM-TV 
Dallas, to be formally opened this 
Wednesday, has among its equipment 
a General Electric four-channel stereo 
audio system described as the largest 
ever installed by an individual station. 

Custom-built for WFAA, the all- 
transistorized audio system makes pos- 
sible concurrent live broadcasting, net- 
work programming, recording and re- 
hearsals. The nerve center — also cus- 
tom-built — is a transistorized stereo 
master control switching unit for am, 
fm and tv sound. It consists of 22 
monophonic input channels. 

Besides furnishing practically all elec- 
tronic equipment for the 68,000-square- 
foot facility, GE also has equipped the 
station's mobile television unit and has 
supplied WFAA with five continuous 
motion film projection systems, one for 

The projectors, too, are extra spe- 
cial — injecting new life into old film by 
a diffused light system, which eliminates 
most ill effects of scratches and dirt 
particles. The improved 16mm pro- 
jectors were designed by Eastman Ko- 
dak Co., Rochester, N. Y., and mar- 
keted by G.E. 

Engineers at NAB meet 
to hear Gen. Medaris 

Maj. Gen. J. B. Medaris, former 
space chief of the Army and now presi- 
dent of Lionel Corp., will address the 
Tuesday engineering luncheon of the 
NAB's May 7-10 convention in Wash- 
ington. His selection as a speaker was 
anounced April 2 by A. Prose Walker, 
NAB engineering manager, and Virgil 
Duncan, WRAL-TV Raleigh, N. C, 
chairman of NAB's Engineering Con- 
ference Committee. 

Gen. Medaris was responsible for de- 
velopment and production of the Jupi- 
ter IRBM missile and deployment of 
the Redstone ballistic missile. He man- 
aged successful completion of Explor- 
er I, first U.S. satellite. 

NAB's Engineering Conference is 
held simultaneously with the manage- 
ment-ownership convention. 

Dr. Edward Teller, atomic scientist 
and "father of the hydrogen bomb," 
now a physics professor at U. of Cali- 
fornia, will speak at the Wednesday 
luncheon of the engineering group. 

BROADCASTING, April 3, 1961 

This territory is IMPORTANT 

This territory is ACTIVE 
This territory is DEMANDING 

That's why 4 of Weed's 14 offices are located here. Only 
direct face-to-face salesmanship and constant servicing 
can produce maximum results in the South. 

Wherever a buying decision is made... 


man IS THERE! 


The experienced eye is an important measure of quality 
at Collins. Of course, electronic devices test broadcast 
equipment, too. But, as in all great products, the final 
measure of quality at Collins is made, not by a machine, 
but by a man — a man with a very experienced eye. 





NBC reported losing 
three vice presidents 

Two NBC vice presidents, Burton 
H. Hanft and George Matson, were re- 
ported last week to be planning to leave 
the network for as yet unannounced 
positions elsewhere. 

Mr. Hanft is vp in the talent and 
contract administration area, which is 
now headed by James A. Stabile since 
his return from duty as head of NBC's 
standards and practices unit. Mr. Mat- 
son formerly was vp and general man- 
ager to the tv network but most re- 
cently has been vp and special projects 
assistant to President Robert E. Kint- 
ner. With B. Lowell Jacobson's depar- 
ture from the personnel vice presidency 
to Pepsi-Cola (see Fates & Fortunes, 
page 83) the resignations of Messrs. 
Hanft and Matson bring to three the 
number of upper-echelon executives 
leaving or in the process. 

Mr. Matson is known to be consider- 
ing a number of offers in the field of 
financial management. 

Network authorities emphasized, 
however, that all three were leaving for 
their own personal reasons having 
nothing to do with either NBC's cur- 
rent period of belt-tightening or the re- 
peated reports — which have been just 
as repeatedly denied — that changes are 
afoot in the network's top manage- 

The belt-tightening, they said, is part 
of a pattern which occurs every year 
about this time with all departments 
asked to review their operations and 
make whatever curtailments may be 
justified. This annual review has more 
than a seasonal justification this year, 
they added, because while selling for 
the fall season is moving "nicely and 
ahead of schedule," sales for the first 
and second quarters are showing some 
effects of the slump in the nation's 
general economy, compared to sales a 
year ago. But they stressed that the 
review, while general ,is routine for 
this season and that no quotas have 
been set for cutbacks in any department. 

Auditors plan association 
of financial officers 

Later this year an organization of 
broadcast station financial officers will 
be formally incorporated and member- 
ship invitations will be sent to television 
and radio station controllers, treasurers, 
auditors and others involved in fiscal 
administration. A decision looking to- 
ward these steps was made in Chicago 
last week by an informal meeting of 
station financial executives. 

To be patterned after the publishing 
industry's Institute of Newspaper Con- 
trollers & Financial Officers, the pro- 
posed new broadcast organization would 

hold meetings and exchange information 
on such subjects as station accounting 
procedures, problems of agency billings, 
taxation, amortization of television film 
and station equipment, insurance and 

Other business fields long have had 
such financial organizations, it was noted 
by Henry W. Dornseif, assistant treas- 
urer of WCCO-AM-TV Minneapolis, 
and the need has long been felt in broad- 
casting. Mr. Dornseif generated interest 
in the move by writing to 500 stations 
and group operators. Of 360 replies, he 
said, "The overwhelming majority were 
in favor." The Chicago group voted to 
proceed with organization and Mr. 
Dornseif was named chairman of a 
12-man steering committee, comprised 
of three subcommittees. 

Membership of the subcommittee on 
incorporation and bylaws includes Chair- 
man Tom Carroll, WFBM-AM-TV In- 
dianapolis; John Herklotz, WGN-AM- 
TV Chicago, and John Hinkle, WISN- 
AM-TV Milwaukee. Membership Sub- 
committee: Chairman Richard S. Stakes, 
WMAL-AM-TV Washington; Joseph 
Madden, Metropolitan Broadcasting 
Corp., New York, and James Flynn, 
WPIX (TV) New York. Subcommittee 
on objectives and purposes: Chairman 
Arthur H. Hertz, Wometco Enterprises 
Inc., Miami; Charles A. Hart, WHDH- 
AM-TV Boston; Norman C. Hadley, 
CBS Television Stations, New York, and 
Herbert J. Mayes, WOR New York. 

Media reports... 

Pitch for radio ■ A reminder to adver- 
tisers that all radio can do the job for a 
sponsor has been circulated by WGRD 
Grand Rapids, Mich. Following claims 
of rivals to leadership in local ratings, 
the station sent letters to all local ad- 
vertisers and agencies denying the claims 
and saying in effect that radio was the 
best media — whether or not WGRD 
was purchased. Reaction to WGRD's 
letter seemingly was favorable, even 
from its competition. 

Special honor ■ The Kelo-Land stations 
(Midcontinent Broadcasting Co.) 
KELO-AM-TV Sioux Falls, KDLO-TV 
Watertown and KPLO-TV Reliance, all 
South Dakota, were honored last month 
by that state's legislature for their tv 
coverage of the body in session. The 
stations were cited for their complete 
coverage of the House of Representa- 
tives and for furnishing free closed cir- 
cuit television to the overflow crowd. 

Community heart ■ Some 140 to 160 
free announcements by WCHL Chapel 
Hill, N. C, on behalf of a family whose 
home had been destroyed by fire drew 
impressive response from listeners. The 
home of a family of nine, which the 
father had built himself, burned down 
leaving the family destitute. The same 
day the station sent out pleas for help 

Mr. Kockritz 

and got over 200 contributions of 
household goods — many of them prac- 
tically new — as well as checks from 
civic organizations. In fact there was 
a sufficient surplus to help out another 
smaller family in a nearby town that 
had also been made homeless by fire. 

Storer creates 
standards dept. 

Storer Broadcasting Co. today (Mon- 
day) is to announce the formation of 
a Broadcast Standards Dept. to cope 
with what it terms the multitude of 
standards and complex regulatory con- 
siderations now facing the industry. 
The announcement was made by Stan- 
ton P. Kettler, executive vice president, 
operations, SBC. 

Mr. Kettler 
added, "we have 
been studying such 
a plan for nearly 
a year. Frankly, 
it's an outgrowth 
of Storer's Qual- 
ity Control De- 
partment (Broad- 
casting, Nov. 28, 
1960), which 
more than paid 
for itself in im- 
proved program- 
ming product, uni- 
formity of rule and code interpretation, 
music control and other factors." 

Heading the new standards depart- 
ment is Ewald Kockritz, SBC vice presi- 
dent and national program director for 
television, who will be freed from his 
programming responsibilities to assume 
the new position. He will report di- 
rectly to Mr. Kettler. 

Mr. Kockritz, who has served Storer 
in various capacities since joining the 
organization in 1941, has been a vice 
president since 1954. He will continue 
to headquarter in Storer's Miami Beach 
home office. 

The Broadcast Standards Dept. will 
consolidate matters relating to FCC 
rules and the Storer program manual. 
It will operate quality control, review 
community needs and program interests 
in each market and will be responsible 
for station procedures for clearance of 
program content and advertising copy. 
"This isn't a 'watch dog' department," 
concluded Mr. Kettler, but a new ap- 
proach through which we hope to re- 
lieve many of the burdens placed on 
our station personnel. 

Storer stations are WJBK-AM-TV De- 
troit; WJW-AM-TV Cleveland; WSPD- 
AM-TV Toledo; WITI-TV Milwaukee; 
WAGA-TV Atlanta; WIBG Philadel- 
phia; WGBS Miami; WWVA Wheel- 
ing, W. Va. and KGBS Los Angeles. 
Pending before the FCC is an applica- 
tion to purchase WINS New York. 


BROADCASTING, April 3, 1961 


The big difference is 


In the huge and growing Baltimore-Maryland market, 
WMAR-TV delivers VIEWMANSHIP ... the key to an alert 
and receptive audience that means more to the advertiser! 
WMAR-TV VIEWMANSHIP means quality as well as quantity. 

One of the many long-time favorites with WMAR-TV viewers 
is Baltimore's top-rated daytime program "DIALING FOR 
DOLLARS" ... a money-giveaway show that has consistently held 
leadership in its time segment— 9:40 A.M. -10:00 A.M., Monday 
thru Friday. (ARB-Jan. 1960 thru Jan. 1961) 

In 1960 "Mr. Fortune" on "DIALING FOR DOLLARS" made 
783 telephone calls and had 156 winners— a whopping 19.9% who 
had to be intently tuned to the program. 

This amazing record was achieved in a Baltimore and Suburban 
market area with over 415,000 listed telephones. 

THIS IS VIEWMANSHIP at its best ... the indefinable 
ingredient in WMAR-TV programming that means acceptance in 
the public eye. 

In Maryland Most People Watch 



Represented Nationally by THE KATZ AGENCY, INC. CHANNEL 2 


Watchdog may follow bark with bite 


The Senate Watchdog Subcommittee 
wound up three days of hearings last 
week that are bound to produce rec- 
ommendations for new legislation or 
regulations, or both, to govern political 

FCC Chairman Newton N. Minow, 
the lead off witness, told the three-man 
unit headed by Sen. Ralph Yarborough 
(D-Tex.) that broadcasters had been 
"scrupulously fair" in their coverage of 
the presidential and vice presidential 

But then Joseph M. Nelson, chief of 
the commission's Renewal & Trans- 
fer Div. took the stand. He re- 
counted more than 40 complaints the 
commission had received about broad- 
casters during the 1960 political cam- 
paign. The complaints had been select- 
ed, in cooperation with the Watchdog 
staff, from some 200 in the FCC files. 

Key Points ■ At the conclusion of 
his testimony on Wednesday, these 
were the questions that seemed to have 
held the most interest for Chairman 
Yarborough and his subcommittee col- 
leagues, Sens. Gale McGee (D-Wy.) 
and Hugh Scott (R-Pa.): 

■ The manner in which the FCC 
handles complaints and the need for 
additional staff to speed up the process. 

■ The FCC power, or lack of it, in 
redressing wrongs allegedly done candi- 
dates by radio or television stations. 

■ The need for clarifying the rules 
regarding editorials, particularly those 
for or against candidates. 

■ The refusal of some stations to 
sell, let alone give, time for political 

In case after case discussed by Mr. 
Nelson, FCC action was shown to have 
come weeks, and sometimes months, 

Counsel Fath and Sen. McGee 


after a complaint had been received. 
Mr. Nelson said the delays were due 
largely to the tremendous volume of 
work for which only seven men are 

He said the seven — an assistant sec- 
tion chief, five lawyers and a law clerk 
— had to process the 200 complaints 
along with their regular work, which 
involved 1,700 renewal applications. 

In his opening remarks, Chairman 
Minow said the need for additional 
help would be developed in the hear- 
ings, and before the first day was over, 
the subcommittee members were agree- 
ing with him. 

FCC Needs More Muscle ■ The 
Senators' questions in a number of 
cases indicated their view that the FCC 
should have — or use — more muscle in 
requiring a station to be fair to op- 
posing candidates. The action taken 
by the commission in many cases — 
a reminder to an accused station that 
it must observe fairness and a warning 
that its record would be reviewed at 
license-renewal time — was far from 
satisfactory to Sens. Yarborough and 
McGee. "After a man has been de- 
feated it's little comfort in saying he 
shouldn't have been," Sen. McGee said. 

Sen. McGee thought the commission 
ought to have the power to carry out 
"whatever finding it makes in a case.'' 
Mr. Nelson said the commission 
lacked this power now. Then making it 
clear he was speaking for himself, he 
agreed "it might be helpful" if the FCC 
could invoke sanctions — for instance, 
the issuance of a cease and desist order 
— for violations of commission policy. 
Chairman Yarborough promptly asked 
Subcommittee Counsel Creekmore Fath 
and Mr. Nelson to draft legislation to 

FCC's Joseph M. Nelson 

provide this authority. 

Several times during the hearing 
Sen. McGee expressed the view that 
FCC regulations should distinguish be- 
tween editorials and editorial endorse- 
ments. He felt the rules regarding the 
latter should be tightened. 

A case in point was the editorial 
broadcast by WMCA New York and 
WBNY Buffalo endorsing John F. Ken- 
nedy in the presidential contest. The 
subcommittee commended the station's 
management, Nathan Straus, chairman 
of the board, and his son, R. Peter 
Straus, for their pioneering in the field 
of broadcasting editorializing. 

Who Designates the Spokesman? ■ 

But the senators questioned what ap- 
peared to be the Strauses' insistence 
that the station had the right to name 
a rebuttal spokesman when Vice Presi- 
dent Nixon declined an offer to reply 
in his own behalf. 

This position was objected to most 
strenuously by Sen. Thurston Morton 
(R-Ky.), chairman of the National Re- 
publican Committee and a member of 
the parent Commerce Committee who 
sat with the Watchdog unit during the 
discussion of the WMCA case. He said 
it wasn't always possible for an opposi- 
tion candidate to reply to an editorial 
and that some official party leader 
should have the right to designate a 

Eventually, R. Peter Straus said that 
what he and his father were concerned 
about was a case in which neither the 
candidate nor a spokesman designated 
by him was available to reply. 

Another Question ■ The WMCA case 
also raised another point — that of 
whether a station had a right to ad- 

Sen. Morton and Councel Boehm 

BROADCASTING, April 3, 1961 

vertise, in the press, a political editorial. 
Sen. Morton said the WMCA ad pro- 
moting the Kennedy editorial was 
"clever political propaganda disguised 
as a business expense." 

However, he didn't get very far with 
this argument. Mr. Nelson said, in his 
view, the FCC can regulate what a 
station broadcasts, not what it adver- 
tises in the press. Nor did Sen. Mor- 
ton get much support from his Demo- 
cratic colleagues. 

Cheers for WMCA ■ Despite these 
conflicts, the WMCA presentation re- 
garding political broadcasting won ap- 
plause from the subcommittee. Senator 
McGee said the station had "cut a 
swath through the jungle" and that its 
record could well be examined as a 
basis for future policy. Its endorsement 
of President Kennedy was believed to 
be the first ever broadcast in favor of 
a presidential candidate. 

Refusal to Sell Time ■ The refusal 
of stations to sell time for political 
broadcasts came up several times dur- 
ing the hearing, and it was developed 
at some length in the testimony of M. 
S. Novik, a radio-television consultant 
who has worked with the International 
Ladies Garment Workers Union, AFL- 
CIO, in its political campaigns since 

He said that during the 1960 cam- 
paign about one fifth of all ABC Radio 
network stations turned down a paid 
political program he produced for the 
union in support of the Democratic 
presidential candidate. 

He said this was by far the highest 
turn-down rate he had ever encountered 
in six presidential campaigns and as- 
cribed it local stations' devotion to rec- 
ord shows. He expressed the view that 
broadcasters must, as a condition for 
keeping their license, "allocate equal 
and adequate time for political discus- 
sions, free and paid." 

The hearings, as one observer put 
it, provided the subcommittee with "a 
good education" as to the workings of 
Sec. 315, the political broadcasting 
section of the Communications Act. 
One of the lessons they learned was 
that debate shows were not, in the 
FCC view, exempted from the equal- 
time rule when Congress amended the 
act in 1959 to exclude news programs 
and panel news shows. 

In a case involving an American 
Forum of the Air program broadcast 
over WBZ Boston last fall, the FCC 
ruled that the Democratic opponent of 
Sen. Styles Bridges (R-N.H.), who 
appeared on the show, was entitled to 
equal time. 

Sen. Scott felt this ruling was based 
on "sparse reasoning," in view of the 
fact that such shows as Capitol Cloak 
Room, Meet the Press, and Face the 
Nation were exempt from the equal 
time requirement. However, Mr. Nel- 

son said if Congress had intended to 
exempt debates, it would not have been 
necessary to pass legislation last year 
to make the Kennedy-Nixon encount- 
ers possible. 

One complaint that failed to develop 
the controversy expected was that in- 
volving the series of eight U.S. Steel 
commercials broadcast over CBS-TV 
last fall. The Democratic National 
Committee had contended that these 
commercials, narrated by Lowell 
Thomas, were designed not to sell 
steel but to bolster Republican cam- 
paign arguments that the nation's econ- 
omy was booming. 

This complaint, one of the last to be 
taken up on Wednesday, was hurriedly 
disposed of as the subcommittee mem- 
bers were anxious to get back to the 
Senate for important votes on the su- 
gar bill. However, the complaint is ex- 
pected to raise a number of questions 
in the future, including: 

■ The connection between Carroll 
Newton's position as vice president of 
BBDO and head man on the U.S. 
Steel account and as chief of Campaign 
Associates, a public relations firm es- 
tablished to handle the Republican na- 
tional campaign. 

■ CBS' contention that it had not 
received any complaints until early 
November (the series began in Septem- 
ber) and that it would have reviewed 
the series — and possibly taken some 
remedial action — if it had received 
complaints earlier. The Democratic 
National Committee, according to Mr. 
Fath, had objected to the commercials 
early in October and had been told 
subsequently by CBS that it had re- 
viewed the series and determined it 
had been designed only to promote 
the sponsor's product. 

GOP leaders protest 
JFK's agency reports 

Congressional grumbling about Presi- 
dent Kennedy's request for monthly 
reports from federal agencies continued 
last week, this time at the weekly news 
conference of the House and Senate 
Republican leaders. 

Rep. Charles A. Halleck (R-Ind.) and 
Sen. Everett M. Dirksen (R-Ill.) said 
the White House request violates the 
laws under which the agencies were 
created and should be withdrawn. They 
also asked that all reports issued so 
far be turned over to appropriate Con- 
gressional committees for the public 

They said the presidential action 
weakens the independence of the agen- 
cies, noting that the memorandum calls 
for inclusion in the reports of "impor- 
tant policy and administrative actions 
taken or proposed." 

They said "not since the days of the 
New Deal" has a President tried to 
"usurp the authority or influence the 
policy-making powers of these inde- 
pendent agencies." 

Too Far ■ The Republican leaders 
did not dispute the President's right 
to information about the agencies and 
their needs. But the Kennedy memor- 
andum, they insisted, went too far. 

Earlier, Rep. William Avery (R-Kan.) 
kept up the attack he has launched on 
the presidential order by requesting 
Rep. John E. Moss (D-Calif.), chair- 
man of the Freedom of Information 
Subcommittee, to cooperate in an effort 
to pry the reports loose from the White 

Noting that Presidential News Secre- 

BROADCASTING, April 3, 1961 


'Welcome to the club, Mr. Minow' 

Approximately 200 attended a re- 
ception March 24 in honor of new 
FCC Chairman Newton N. Minow 
at the Broadcasters Club in Wash- 
ington. Above, the chairman cuts a 
huge cake with the inscription "Wel- 

come, Mr. Chairman" as Broadcast- 
ers Club President Ben Strouse 
(WWDC Washington) watches ap- 
provingly. Special guests at the re- 
ception were professional members 
of Mr. Minow's personal staff. 

tary Pierre Salinger had said the reports 
would not be made public, Rep. Avery 
said in a letter to Rep. Moss, "I am 
convinced you are dedicated to the 
principle that all appropriate informa- 
tion should be made available to Con- 
gress," especially from agencies under 
its jurisdiction. 

Rep. Moss said later he had referred 
Rep. Avery's letter to the subcommittee 
staff and that no decision had yet been 
made as to what action would be taken 
on it. 

FCC cites 'scandalous 
material' in petition 

What the FCC termed "scandalous 
material" was hit by the agency last 
week in refusing to reconsider a Dec. 
29, 1960, order which set aside grant 
of three vhf repeater stations in Bloom- 
field, N. M., but allowed the stations 
to continue operation pending a hear- 

Target of the commision's wrath was 
Aztec Community Tv Inc. which pro- 
tested the original grant to Boomfield. 
Aztec serves that city and Blanco, N.M., 
with catv signals of the three Albuquer- 

que stations. The catv operator main- 
tained that the Bloomfield repeaters 
were only 500 yards from its off-the- 
air pickup station which therefore 
caused technical interference and were 
constructed illegally. 

"Aztec's petition contained scandal- 
ous material," the commission charged, 
"and if the attorney [John P. Cole Jr. 
of Smith & Pepper] who is counsel for 
the petitioner again files pleadings con- 
taining such material in this or any 
other proceeding before the commis- 
sion, specific measures will be consid- 
ered to prevent any further repetition." 
A one-day hearing on the Aztec protest 
was held last Tuesday (March 28) in 

The language in the petition for re- 
consideration, filed Jan. 30, which drew 
the commission's ire stated the FCC 
"need not be remainded of the long and 
sad history surrounding the vhf booster 
situation. It cannot be reasonably de- 
nied that the same type of illogical and 
dilatory action, as has been applied 
here, is largely responsible for this his- 
tory. A failure to meet and dispose of 
the problem with affirmative action in 
its initial stages is precisely what per- 
mitted the present chaotic state of af- 

fairs to blossom forth." 

Chairman Newton N. Minow did not 
participate and Commissioners Rosel 
Hyde and Robert Bartley abstained in 
the Bloomfield action. 

Harris to keep eye 

on reorganization plans 

Chairman Oren Harris (D-Ark.) of 
the House Commerce Committee 
served notice last week that he is still 
concerned about the Landis report and 
intends to look closely at any govern- 
ment reorganization plans coming from 
the White House. 

He made his remarks last week dur- 
ing debate preceding House action in 
passing the Government Reorganiza- 
tion bill and sending it to the Presi- 
dent. The bill, passed earlier by the 
Senate, permits the President to sub- 
mit reorganization plans which become 
effective within 60 days unless vetoed 
by either House of Congress. 

Rep. Harris told the House he be- 
lieves several of the proposals in the 
Landis Report on regulatory agencies 
would compromise the independence 
of those agencies and tend to make them 
"subservient" to the White House. 
James M. Landis, who wrote the re- 
port, is now the President's advisor on 
regulatory agencies. 

"Consequently," Rep. Harris added, 
"I am watching and I am going to 
watch and our committee is going to 
watch very carefully and keep a con- 
stant check." He also said that if 
"some of these far-reaching plans" are 
presented to Congress, his committee 
will hold hearings with a view to mak- 
ing recommendations on them. 

WSAY fears monopoly 
in Rochester tv sales 

WSAY Rochester, N. Y., last week 
asked the FCC to disapprove the sale 
of WROC-TV that city to Veterans 
Broadcasting Co. and the contingent 
sale of Veterans' WVET-TV to WHEC 

The am station said the sale would 
weaken its position in competing with 
newspapers and tv for advertising rev- 
enue. Veterans owns an am; Gannett 
newspapers own WHEC Inc. The two 
formerly shared time on WVET-TV 
(ch. 10). WSAY said the sale would 
lead to a "combination of control" of 
media in Rochester that would restrict 
advertisers in the selection of media. 
It added that it and the general public 
would "suffer from extension of the 
monopolistic influence of Gannett Co." 

This was the second protest to the 
FCC against the combination sale. Two 
unions earlier complained that the sale 
contracts discriminated against labor 
(At Deadline, March 20). 


BROADCASTING, April 3, 1961 

You can't say gypsum in a headline, 

or Son of WMT Strikes Back 

Imagine a Fort Dodge station advertising in 
Broadcasting. They must be loaded, people 
will say. 

That's a calculated risk we'll have to take, be- 
cause the time has come to tell the world that 
the gypsum one George Hall used to perpetrate 
his "Cardiff giant" canard came from a bed 
just east of Fort Dodge. 

Many a pear-shaped canard has flowed under 
the bridge since 1868, when Hall carved his 
hunk of gypsum and buried it in Onondaga 
County. New York. One we'd like to de-hoax 
forthwith goes something like this: "Who 
needs a daytimer in the county seat of 
Webster County, 85 mi N by W of the state 
capital, located on the picturesque Des Moines 
River, served by four railroads, an airline, 
and assorted highways, with a large trade in 
grain, gypsum and clay products, with a com- 
mission form of government, that was named 
after Col. Henry Dodge (1782-1867)?" 

You do, if you want to fill the gap left by 
the signals of stations on the periphery of our 
North-Central Iowa coverage area. Slop-over's 
fine for hog pens but it's no way to cover the 
big state of Iowa, where people live every- 
where. This is a job for coverage stations like 
K-WMT, whose 5,000 watts, newly acquired, 
push the 2 mv/m line past Iowa's western and 
southern boundaries, and make our 0.5 mv 

daytime coverage area the largest of any sta- 
tion in Iowa. 

Lagniappe: Advertisers running schedules on 
K-WMT concurrently with schedules on WMT 
can combine to earn frequency discount on 

K-WMT • Re presenter! by 

Everett-McKihney, Inc. 

540 kc • Iowa's finest frequency • 5,000 watts 
Mail Address: Fort Dodge, Iowa 
Affiliated with 

WMT AM & TV, Cedar Rapids — Waterloo; 
WEBC, Duluth. 

BROADCASTING, April 3, 1961 


Antitrust actions pertinent in Philco-NBC case-Justice 

Too much time? 

The FCC often has heard the 
complaint that its processes are 
bogged down in delay but the 
agency had a ready reply for one 
congressional inquiry last week. 
A member of the House called 
on Tuesday (March 28) to ask 
why no action had been taken on 
an application for approval of 
the sale of a certain radio sta- 

A quick check by commission 
officials showed that the applica- 
tion had been filed the previous 
Friday — only two working days 
before the congressman's call. In 
fact, the transfer had not even 
been announced as "tendered for 
filing," the first step on all such 

The congressman received a 
promise that the commission 
would keep him informed regard- 
ing any action on the application. 

A number of blue-chip broadcast 
licensees last week were studying in- 
tently a statement by the Dept. of Jus- 
tice that implies the FCC has been 
neglecting its duty to take a look at 
all licensees who have signed antitrust 
consent decrees or pleaded no defense 
in antitrust cases. 

This contention was set forth by the 
Justice Dept. in a brief filed March 24 
with the U. S. Court of Appeals in 
Washington (At Deadline, March 27). 
It was presented at the request of the 
court, which is considering the fight by 
Philco Corp. against NBC's Philadelphia 
tv station. 

Both the FCC and NBC are prepar- 
ing replies to the Justice Dept.'s position. 

The government memorandum, writ- 
ten by Richard A. Solomon, one-time 
FCC assistant general counsel, takes 
issue with the commission's position 
that it acted correctly last year in 
denying Philco's request for an evi- 
dentiary hearing on its protest against 
the 1957 license renewals of NBC's 
WRCV-AM-TV Philadelphia. 

The FCC initially dismissed the 
Philco protest, holding the Philadelphia 
radio-tv-appliance manufacturer has no 
standing. The appeals court reversed 
that position. The FCC then allowed 
Philco oral argument, but last July dis- 
missed the complaint again. The FCC 
also denied Philco's request for an evi- 
dentiary hearing against NBC based on 
two recent consent decrees (and one 
plea of nolo contendere) resulting from 
government suits against RCA. The 
first suit, in 1954, was aimed at RCA 
patent licensing practices; the second, 
in 1956, at allegations of pressures by 
NBC in persuading Westinghouse to 
swap stations (Westinghouse's Phila- 
delphit outlets for NBC's Cleveland 
stations, plus $3 million). 

In both cases, RCA entered into con- 
sent decrees. RCA also pleaded nolo 
contendere in the criminal suit involv- 
ing patent licensing. 

The FCC intimated, said the Justice 
Dept., that neither the consent decrees 
nor the no contest plea involved adjudi- 
cation or admission of guilt. 

Must Consider Pleas ■ The FCC, the 
Justice Dept. argued, is obligated to 
give "appropriate" consideration to both 
consent decrees and nolo pleas in judg- 
ing the qualifications of its licensees. 

Neither of the two actions can be 
considered an acquittal or a finding of 
non-violation, the Justice statement said. 

This is especially true, the govern- 
ment memorandum said, "when it is 
recognized that nolo pleas and consent 
agreements to drop offending practices 
are most likely to result where the con- 
duct was most clearly in violation of 

the antitrust laws." 

The FCC has not held a hearing on 
NBC's qualifications since 1931, the 
Dept. of Justice pointed out. Although 
the commission might feel the network 
still qualifies as a licensee despite the 
RCA-NBC antitrust record, the agency 
cannot deprive Philco of its "statutory 
right" to attempt to prove that NBC 
is not qualified to be a licensee, Justice 

Philco attacked NBC's Philadelphia 
position from a new front last May 
by filing a complete application for the 
ch. 3 facility now licensed to NBC. The 
license is up for renewal in August. 

In accepting a consent judgment in 
the Philadelphia-Cleveland swap case, 
NBC agreed to divest itself of the 
Philadelphia tv station under attack by 
Philco. Philco claims NBC cannot sell 
WRCV-TV until a comparative hear- 
ing is held. NBC has agreed to ex- 
change WRCV-AM-TV with RKO Gen- 
eral for the latter's Boston stations 

Finger Points ■ The Justice Dept.'s 
position, if sustained, means the FCC 
must institute a hearing whenever a 
licensee's qualifications are challenged 
because of consent judgments or nolo 
contendere pleas in its record. 

At the top of the list of such licensees 
are Westinghouse and General Electric, 
both recently convicted and fined for 
engaging in price fixing. Other major 
licensees falling in this category are 
American Broadcasting-Paramount The- 
atres Inc. (ABC) and Paramount Pic- 
tures Inc. (KTLA [TV] Los Angeles). 

FCC takes steps on 
space policy problem 

The first step into space communica- 
tions high policy was taken last week 
by the FCC. 

It issued a notice of inquiry into the 
administrative and regulatory problems 
relating to space communications. 

In short: What shall the policy of 
the United States be in the fast coming 
age of space communications relaying — 
competitive, duplicating companies, the 
historic U.S. policy for off-shore car- 
riers; a single favored "flag" company 
with a monopoly on space communica- 
tions, or a consortium to include the 
half dozen or so American companies 
capable of financing, installing and op- 
erating a space relay system. 

Requesting that comments be sub- 
mitted by May 1, the FCC notice asked 
that they be addressed to these major 

■ Assuming that a single or limited 

number of satellite systems is author- 
ized, how can equal access by existing 
and future international communica- 
tions common carriers and others be 
assured? Should manufacturers of space 
communication equipment be permitted 
to participate in the operation of such 
a communication system? 

■ How would either type of plan 
comply with the Communications Act 
and the antitrust statutes? What changes 
in the law, if any, would be necessary? 

■ To what degree would each of the 
various parties involved in a space com- 
munications system be subject to regu- 
lation by the FCC? 

■ Extent of participation, if any, by 

The commission's notice indicates 
significant interest in the proposal, sub- 
mitted earlier this year by Lockheed 
Aircraft Co., that a single integrated 
system, comprising an amalgamation of 
carriers, is the best method. 

What worries the FCC, it was ob- 
vious, is how this might be accomp- 
lished without violating existing anti- 
trust laws and how this could be justi- 
fied in the light of the country's tradi- 
tional policy of competitive carriers. 

The notice, the work of space Com- 
missioner T. A. M. Craven and his 
chief aide in this field, Paul M. Mc- 
Donough, calls attention to the fact 
that international cooperation and agree- 
ments on frequency allocations are also 
necessary before a system can come 
into being. 

The FCC already has another space 
inquiry underway; this involves space 
frequency needs and the sharing 
of space communications with other 


BROADCASTING, April 3, 1961 

To add "atmosphere" to the sales pitch . . . 

RCA Special Effects! 

Products of your local sponsors can be given that "distinctive" appeal with intri- 
guing traveling matte effects. Using RCA Special Effects equipment, exciting slide 
or film backdrops can easily be inserted into commercials. You can place an 
animated figure into a moving background or add "atmosphere" details that 
give results, very simply. The system will accept signals from several sources to 
produce a variety of effects. 

In addition to traveling matte backgrounds, RCA can provide modules for 154 
special effects, including wipes, split screens, block, wedge, circular and multiple 
frequency patterns. Any ten effects may be preselected — simply plug ten modules 
into the control panel. You get the right effect to add that extra sell to your pro- 
grams and commercials every time ! 

Your RCA Special Effects will sell itself to 
advertisers and give your station a competitive 
edge. See your RCA Representative. Or write 
to RCA, Broadcast and Television Equipment, 
Dept. T-22, Building 15-1, Camden, N. J. 
for descriptive booklet. In Canada: RCA 
VICTOR Company Limited, Montreal. 

RCA Broadcast and Television Equipment • Camden, N.J. 

fitted into a backyard scene 

RCA Special Effects Pane 

The Most Trusted Name in Electronics 


Harris now sending 
complaints to NAB 

The House Commerce Committee is 
now relaying the complaints it receives 
about television and radio programs to 
the NAB as well as the Federal Com- 
munications Commission. The purpose, 
according to Committee Chairman 
Oren Harris (D-Ark.), is to support 
NAB President LeRoy Collins' "drive 
for improved programming." 

The offer of cooperation — and its ac- 
ceptance — was contained in an ex- 
change of correspondence between Rep. 
Harris and Mr. Collins. 

In a letter dated March 20, Rep. 
Harris lauded Mr. Collins for his 
"strong stand" on broadcasters' respon- 
sibility for improved programming — 
"especially with regard to the need for 
eliminating excessive violence and for 
increasing 'blue ribbon' programming." 
In view of this stand, the letter added, 
the Commerce Committee "will be glad 
to assist you in your efforts" by trans- 
mitting copies of the complaints it re- 
ceives. The committee has long fol- 
lowed the policy of sending such com- 
plaints to the FCC, with the request 
that they be considered at license- 
renewal time. 

Rep Harris also said tnat he has al- 
ways felt that broadcasters themselves, 

rather than the federal government, 
should bear primary responsibility for 
better programming and that he shares 
Mr. Collins' view that NAB can help 
raise programming standards. 

The offer was "gratefully" accepted 
in a letter dated March 23. "I feel con- 
fident this information will prove help- 
ful in administering the self-regulatory 
efforts of the radio and television 
codes," write Mr. Collins. 

KMED favored for ch. 10 
after okay of dropouts 

FCC Hearing Examiner H. Gifford 
Irion last week issued an initial deci- 
sion which would grant ch. 10 in Med- 
ford. Ore., to Radio Medford Inc. 
(KMED). The decision was made pos- 
sible by Chief Hearing Examiner James 
D. Cunningham's approval on March 
1 of KMED's agreement with its two 
competitors to pay a portion of their 
expenses in return for dropping out 
(Broadcasting, March 6). 

Under agreement KMED would pay 
TOT Industries Inc. $6,700 and Med- 
ford Telecasting Corp. $9,300. These 
amounts represent most of the two com- 
panies' expenses in prosecuting their ap- 
plications for ch. 10. TOT said in Jan- 
uary its expenses were more than 
$9,000; Medford Telecasting said it 
spent more than $10,000. 

The FCC last week... 

■ Was asked, in a joint petition by all 
five applicants for ch. 8 Moline, 111., 
for oral argument to be scheduled at 
the commission's "earliest conven- 
ience." It was originally slated for 
March 1, then postponed "indefinitely" 
on the FCC's own motion. The appli- 
cants pleaded that the case should not 
be delayed to await disposition of the 
Springfield-Peoria deintermixture pro- 
ceeding, but that it should be consid- 
ered separately on its own merits. 

■ Wired KDUB-TV Lubbock, Tex., 
that the station is legally free to fur- 
nish replacement time for a paid po- 
litical broadcast prevented by technical 
difficulties. The station had requested 
interpretation of Sec. 315 in connection 
with failure to make a telecast support- 
ing Maury Maverick Jr. for senator. 
The FCC reminded the station it is. 
still obliged to provide equal time at 
equal rates to the opposition. 

■ Agreed to enlarge issues in the pro- 
ceeding for an am in Del Rio, Tex., 
to include the character qualifications of 
Val Verde Broadcasting Co. and 
whether its application was in good 
faith or merely to block that of Queen 
City Broadcasting Co. (Broadcasting, 
Jan. 16). Commissioners Lee and 
Craven concurred but would add the 
issue of misrepresentation; Commis- 
sioner Cross dissented. The FCC de- 
nied the petitions of KDLK Del Rio 
to enlarge issues to include whether the 
city can support another station and 
the financial qualifications of Queen 
City. It also denied KDLK's request 
to dismiss Queen City's application or 
postpone the proceedings. 

■ Was asked by Lester Kamin, 55% 
owner of KBKC Kansas City, KIOA 
Des Moines and KAKC Tulsa, to add 
ch. 5 to Houston as a fourth commer- 
cial vhf channel at shorter than regula- 
tion mileage separation. He said the 
need for a competitive independent vhf 
station justifies the waiver. WENS 
(TV) Pittsburgh asked the FCC to as- 
sign ch. 6 as a fourth commercial vhf 
in that city, shifting it from Johnstown, 
Pa. (WJ AC-TV). 

Rep. Avery to new post 

Rep. William H. Avery (R-Kan.) 
left the House Commerce Committee 
last week to fill the vacancy on the 
Rules Committee left by the death of 
B. Carroll Reece (R-Tenn.). 

Rep. Peter H. Dominick (R-Col.) 
was named by the House to Rep. Av- 
ery's Commerce Committee seat. Rep. 
Dominick is a first termer. 

The Commerce Committee had not 
yet announced at week's end who would 
replace Rep. Avery on the Communica- 
tions Subcommittee. 

BROADCASTING, April 3, 1961 


* • • • • • • 

Before you buy television 
in the Pacific Northwest, 

consider this one basic fact: Only KTNT-TV in 
this area includes five major cities of Western 
Washington within its "A" contour, and KTNT- 
TV's tower is ideally lecafed to beam a clear 
signal to al[ of this major market. 
Ask your WEED TELEVISION man about dozens 
of other reasons you should include KTNT-TV 
in your advertising plans. 

of all the 
TV stations 
in the Pacific 
only KTNT-TV 
includes all 
5 cities* in its 
A" contour 










Station "B" 

Station "C" 

6 A.M. - 12 NOON 


1 9 


12 NOON - 6 P.M. 




6 P.M. - 12 MIDNIGHT 




$29, 400 was bid for a 3 - year - old Golden 
Pekingese champion in Montreal, January, 1956. 

People Cost Only Pennies Per Thousand 

On WKZO Radio For Kalamazoo - Battle Creek 

And Greater Western Michigan! 

For only a few cents per thousand, WKZO Radio sends 
your announcements to the largest radio audience offered 
by any station in Kalamazoo-Battle Creek and Greater 
Western Michigan. 

WKZO walloped all competition by landing the No. 1 
position in all 360 quarter hours surveyed, 6 a.m.- 
Midnight, Monday through Friday, in the latest Pulse 
Report (see left). 

And when you're selecting radio markets, remember 
that Kalamazoo alone is expected to outgrow all other 
U.S. cities in personal income and retail sales between now 

and 1965. (Source: Sales Management Survey, July 10, I960.) 

Talk to Avery-Knodel soon about WKZO Radio! 

9he 3*etyeh SPttztimti 




Ayery-Knodel, Inc., Exclusive National Representatives 

BROADCASTING, April 3, 1961 



Subcommittee told censorship 
won't change delinquency 

Recent testimony before a Senate 
subcommittee linking television and 
movie violence with juvenile delin- 
quency (Broadcasting, March 13, 20), 
has been challenged by the dean of the 
New York Institute of Criminology, 
Donal E. M. MacNamara. And a New 
York U. sociology professor, Paul W. 
Tappan, denounced the idea that censor- 
ship could solve the delinquency prob- 

The views of both men have been 
added to the record of the Senate Juve- 
nile Delinquency Subcommittee. Last 
month that group heard a report from 
the National Council on Crime & De- 
linquency which asserted that constant 
exposure to television and movie vio- 
lence and crime could adversely affect 
the behavior and development of a 
young viewer. 

In a letter to subcommittee chairman 
Thomas J. Dodd (D-Conn.), Mr. Mac- 
Namara said that while some television 
programs are "immoral and unneces- 
sarily sadistic," there is no research or 
case material showing a causal rela- 
tionship between such shows and acts 
of violence by either adult or juvenile 

He said criminologists are generally 
agreed that crime is the "product of 
multiple factors" and "attempts to ex- 
plain changes in crime statistics by giv- 
ing exaggerated importance to any 
single factor are suspect as unscientific." 

Dr. Tappan, in a telegram to the sub- 
committee, opposed the view "that the 
problem of delinquency can be met in 
any degree by measures of official cen- 
sorship. The control of children's ex- 
posure to mass media should be left to 
the judgment of their parents, and not 
to a governmental agency," he said. 

Saw No Movie-Violence Connection ■ 
The NYU professor, a former chair- 
man of the U. S. Board of Parole, told 
a New York State legislative committee 
two years ago that he "never encoun- 
tered (a law offender) of normal men- 
tality and emotions whose law violation 
could be blamed on movies." He also 
said at that time that while delinquency 
is sometimes the result of defective in- 
telligence and deviated emotions, "these 
are not induced by mass media or rec- 

In discussing the statements of Mr. 
MacNamara and Professor Tappan, 
subcommittee staff members recalled 
Sen. Dodd's assertion that he is "against 
censorship." They also agree that in 
studying the causes of juvenile delin- 
quency many factors must be consid- 
ered. But they maintain, in this con- 

nection, that television and movies are 
legitimate areas of inquiry. 

Dates for hearings involving the mass 
media have not yet been set and prob- 
ably won't be for several weeks, perhaps 
months. But it is understood that sep- 
arate hearings on television and movies 
will be held, with those on television to 
be scheduled first. 

As part of its preparation for these 
hearings, the subcommittee staff is mon- 
itoring tv shows. Staff director Carl L. 
Perian said the objective is to determine 
how closely the networks are adhering 
to the NAB code. 

Meanwhile, in response to another 
viewer complaint about tv violence — 
this time wrestling matches — FCC 
Chairman Newton N. Minow said the 
commission has no authority to tell a 
tv station what and what not to show. 

Sen. Clifford Case (R-N.J.) had re- 
cently forwarded to Mr. Minow a letter 
from a constituent who complained 
about what he described as the un- 
precedented brutality of wrestling 
matches televised from Washington. 
The FCC chairman, in a letter made 
public by the senator, suggested that 
the viewer write the station involved 
and urge it to discontinue the show he 

FCC 'oversight' cited 
by Broadcast Bureau 

An oversight by its bosses was 
brought to the attention of the members 
of the FCC by the Broadcast Bureau 
last week in the Feb. 28 grants of power 
increases from 250 watts to 1 kw to 
WHAT Philadelphia and WMID Atlan- 
tic City. The bureau pointed out that 
the renewal applications of both stations 
are under investigation and this fact 
was not included in the pleading for 
power increases. 

"We do not believe the commission 
would knowingly have stamped approv- 
al upon the qualifications of these appli- 
cants — as the subject grants imply — 
while inquiry is pending concerning the 
renewal of the existing licenses of the 
two applicants," the bureau said. WHAT 
is being investigated on Sec. 317 (spon- 
sor identification) matters and WMID 
on character qualifications. 

The bureau first asked the commis- 
sion to set aside the power increases but 
later amended this to specify that a pro- 
viso be added that such increases would 
not prejudice any commission action on 
the independent investigations. 

WIBC again requests 
ch. 13 joint trusteeship 

WIBC Indianapolis last week re- 
newed its request to the FCC to es- 
tablish a joint trusteeship on ch. 13 
there (WLWI [TV]). The case is pend- 

ing before the commission after a long 
and turbulent history. 

The first initial decision on the case 
was issued June 7, 1955. On March 8, 
1957, the FCC decided to grant the 
channel to Crosley Broadcasting Corp. 
(Broadcasting, March 11, 1957) on 
a 4-3 vote. Favoring Crosley were 
Chairman George C. McConnaughey, 
Commissioners Richard A. Mack, John 
C. Doerfer and T. A. M. Craven; op- 
posed were Commissioners Rosel H. 
Hyde, Robert E. Lee and Robert T. 
Bartley. In 1958 the U.S. Court of 
Appeals vacated the Crosley grant and 
WIBC offered to buy Crosley's physi- 
cal properties and investment in the 
channel. The offer was refused. 

WIBC made its first request for 
joint trusteeship on Sept. 26, 1958, and 
the FCC turned it down Nov. 21, 1958. 

In its petition WIBC objected to the 
Crosley operation without an effective 
grant and asked that WIBC be allowed 
to participate in operating the channel 
pending the FCC's final decision. 

Collins endorses 
federal aid to etv 

NAB President LeRoy Collins has en- 
dorsed educational-television legislation 
now pending before Congress, but with 
the cautionary note that etv must not 
develop at the expense of the present 
free-enterprise system of commercial 

In a letter to Lawrence E. Dennis, 
chairman of the Joint Council on Edu- 
cational Broadcasting, Mr. Collins said 
federal aid, as provided for in the bills 
that have been introduced, would stimu- 
late states to greater etv activity. 

However, he also said that etv should 
develop "with careful regard" for the 
preservation of the free-enterprise sys- 
tem of commercial broadcasting. Com- 
mercial television and etv have separate 
functions and the strength of each de- 
pends on maintaining this separateness, 
he said. 

The correspondence between Messrs. 
Collins and Dennis has been entered 
into the record of the House Communi- 
cations Subcommittee, which held hear- 
ings two weeks ago on a number of etv 
bills (Broadcasting, March 20). 

Meanwhile, Rep. Oren Harris (D- 
Ark.), chairman of the parent Com- 
merce Committee, has contacted the 50 
state governors, asking what plans their 
states have for federal etv funds. 

All of the bills now under considera- 
tion would provide $1 million to each 
state for capital expenditures, either in 
the form of outright grants or on a 
matching-funds basis. But all require 
the states to provide the operating funds. 
And Rep. Harris said at the hearings 
he is reluctant to approve the granting 
of federal money until he knows how 


BROADCASTING, April 3, 1961 

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The Daniels Building, Third and Milwaukee, Denver 6, Colorado, DUdley 8-5888 

31 Quebec Street Gueloh, Ontario, TAylor 4-2030 

the states will use it. 

Secretary of Health, Education and 
Welfare, Abraham A. Ribicoff, who op- 
posed the etv bill passed by the Senate 
(Broadcasting, March 20), is expected 
to testify on the House bills after the 
requested information is received from 
the state governors. One of the reasons 
for HEW opposition to the Senate meas- 
ure was its failure to require the states 
to appropriate operating funds. 

AT&T Appeals for Share ■ In another 
development last week, the American 
Telephone and Telegraph Co. urged 
the subcommittee to give it and similar 
companies an opportunity to partici- 
pate in the business that would de- 
velop from passage of an etv bill. 

John M. Landry, assistant vice presi- 
dent in charge of marketing, filed a 
statement with the subcommittee ask- 
ing that any bill it approves be amend- 
ed to provide for the leasing of inter- 
connecting facilities as well as their 
purchase. All the bills now under con- 
sideration would authorize funds only 
for the purchase of such facilities 

A number of witnesses at the etv 
hearings said they felt that leasing co- 
axial cable or microwave radio equip- 
ment would be more expensive than 
purchasing it. And Rep. John E. 

Moss (D-Calif.), a subcommittee 
member, was adamantly opposed to a 
proposed amendment to permit. 

Bureau backs WSAZ-TV 
in claims against AT&T 

The FCC Common Carrier Bureau 
has backed WSAZ-TV Huntington, W. 
Va., in its complaint that AT&T's Long 
Lines Dept. overcharged the station for 
use of lines between Huntington and 
Columbus, Ohio, in the summers of 
1958-59 (Broadcasting, Oct. 24, 
1960). The bureau recommended that 
AT&T pay WSAZ-TV the $14,541 in 
damages asked. 

The station paid for services at 
AT&T's "occasional" rate rather than 
at the rate charged for NBC (which 
used other routing to Columbus). 
WSAZ-TV claimed the rate was unfair. 
AT&T replied that the station asked the 
telephone company "to provide two 
services for the price of one." 

Ratings bill fails again 
in New York legislature 

The New York State Assembly, be- 
fore its adjournment March 25, re- 
turned to committee a bill to restrict 
the use of radio and tv ratings (Broad- 

casting, March 27), thus repeating 
the fate of a similar bill in the assembly 
a year ago. 

The ratings bill, introduced by As- 
semblyman Bruce Manley, would have 
made unlawful the issuance of any un- 
explained ratings in terms of the per- 
centages or number of listening or view- 
ing audiences when ratings are used to 
influence the purchase or sale of adver- 
tising. A false statement of the results 
of audience polling would constitute a 

The Manley Bill was sent back to 
the committee on codes without any 
floor debate. As the possibility of as- 
sembly passage began to grow more im- 
minent in the last two weeks of the 
session, resistance also increased. The 
state's radio-tv broadcasters association, 
following the recommendation of NAB 
President LeRoy Collins, agreed on a 
position of neutrality to avoid a split 
within the state association. Dr. Frank 
Stanton, president of CBS Inc., sent tele- 
grams to the assemblymen, giving rea- 
sons why CBS opposed the bill. 

WDKD wants its hearing 
held in Washington 

WDKD Kingstree, S. C, ordered to 
hearing by the FCC on its renewal ap- 
plication because of alleged "coarse, 
vulgar, suggestive and susceptible of 
indecent double meanings . . ." state- 
ments aired by one of its disc jockeys, 
made three specific requests of the 
FCC last week. 

The station asked (1) that the hear- 
ing be held in Washington rather than 
Kingstree as now scheduled; (2) that 
it be given a bill of particulars as to 
specific charges, and (3) that the is- 
sues be enlarged to include the man- 
ner in which the licensee has met its 
public service responsibilities. The 
hearing now is scheduled to begin in 
Kingstree May 9 and was ordered be- 
cause of aired statements of Charlie 
Walker, who since has been discharged 
by WDKD (Broadcasting, March 20). 

"Deliberately scheduling this hear- 
ing in Kingstree seems in the nature 
of a punishment to the applicant, which 
must be avoided," WDKD charged in 
asking for a change in venue. The 
station said that the nature of the case 
is such that a local trial will invite 
newspaper publicity which could be 
avoided were the hearing held else- 
where. Also, WDKD said, a Kings- 
tree locale will mean "an unnecessary 
expense to the applicant who has local 
Washington counsel [Daly & Ehrig] 
. . ." and to the government which 
would have to send attorneys there to 
try the case. 

WDKD, owned by E. G. Robinson 
Jr., also asked that it be supplied with 
a copy of the report of commission 
investigators; a tape recording of Mr. 


(embracing industrial, progressive North Louisiana, South Arkansas, 
West Mississippi) 


Population 1,520,100 Drug Sales $ 40,355,000 

Households 423,600 Automotive Sales $ 299,539,000 

Consumer Spendable Income General Merchandise $ 148,789,000 

$1,761,169,000 Total Retail Sales $1,286,255,000 

Food Sales $ 300,486,000 


According to November 1960 ARB we average 71% share of audience from 
9 a.m. to midnight, 7 days a week in Monroe metropolitan trade area. 


Channel 8 
Monroe, Louisiana 

Photo: Eastgate Shopping Center, one of four major shopping centers in Monroe, Louisiana. 

A James A. Noe Station 
Represented by 
H-R Television, Inc. 


BROADCASTING, April 3, 1961 

Dairymen Provide 28% of Food Supply 
For 19 Cents Out of Each Food Dollar 

Milk Products Offer An Unusual Bargain For American 
Homemakers In Both Poundage And Nutritional Values 

We Eat 1,488 Pounds 
Of Food Per Person 

Each American, on the average, consumed 1,488 pounds 
of food in 1960, according to estimates made by the United 
States Department of Agriculture. This is based on the 
retail weight of the foods as purchased. The 1960 total is a 
decline from the 1,525 pounds consumed per person in 
1950 and 1955's 1,514 pounds. 

Milk and products made from milk, with the exception 
of butter, provided approximately 28% of the total food 
supply, or 414 pounds. This, again, is based on the actual 
weight of the products as purchased, not on the weight of 
the equivalent amount of milk. Included in the total in 1960 
were about 342 pounds of fluid milk and cream (around 159 
quarts), over 5 pounds of cottage cheese, in excess of 8 
pounds of other types of cheese, 11.5 pounds of evaporated 
milk, over 6 pounds of nonfat dry milk, and almost 18.5 
pounds of America's favorite dessert, ice cream. Other 
frozen desserts made from milk and other forms of milk 
accounted for the balance of the 414 pounds. In addition, 
butter consumption per person was approximately 8 

The 1960 consumption of dairy products is below 1955's 
422 pounds but is above the 411 pounds in 1950. Most of 
the decline from 1955 to 1960 occurred on evaporated 
milk and cream use. 

Market Basket Costs 
Family $1,051 in 1960 

Using as a base the retail cost of average quantities of 
farm foods purchased per urban wage-earner and clerical- 
worker family in 1952, the USDA calculated that the total 
"market basket" cost in 1960 was $1,051.70. In this total 
are included $275.33 for meat products, which supplied 
178 pounds of the 1,488 total food poundage per person in 
1960; $237.29 for all fruits and vegetables; $90.29 for 
poultry and eggs; $164.51 for bakery and cereal products; 
$40.74 for fats and oils; $43.97 for miscellaneous items. 

About 19 cents out of each market basket dollar, or a 
total of $199.57 out of the $1,051.70, was spent to provide 
the dairy products, exclusive of butter. 

In view of the very high nutritional value attributed 
to dairy products, this clearly suggests the American home- 
maker knows a food bargain when she sees one. Milk and 
milk products are the chief source of calcium in the Ameri- 
can diet, and they also supply a large share of the high- 
quality animal protein and riboflavin. Although these three 
essential food nutrients are the ones for which milk is most 
highly praised, other required nutrients supplied by milk 
include thiamine, vitamin A, small amounts of ascorbic acid, 
and vitamin D when it has been added to the milk. Since 
there is practically no waste of any kind in the preparation 
and use of dairy products, the homemaker gets a full pound 
of usable product for each pound she buys ! 

BROADCASTING, April 3, 1961 

The Farmers' Share Of 
Food Dollars Is 39% 

In 1960 farmers received about 39% of the retail price 
paid for farm produced foods. This was a slight gain over 
1959 but is still far below the 1947-49 average of 50% 
of the retail dollar going to farmers. An increasingly 
larger share of the food dollar has gone into processing and 
distribution of the foods after they leave the farm. 

Labor costs, which increased 4% from 1958 to 1959, for 
example, account for about 47% of the total marketing 
bill. Since 1950 average hourly earnings have risen over 
50%, with part of this offset by increased output per man- 
hour. Rail and truck transportation charges accounted for 
10% of the total food marketing bill in 1959. Profits 
of corporations marketing farm food products were 6% of 
the total marketing bill in 1959. Profits, over half of which 
are paid to the government as income taxes, increased 38% 
from 1950 to 1959 while the total marketing bill was in- 
creasing 63%. Other cost items — fuel, electric power, rents, 
interest on borrowed capital, taxes other than those on in- 
come, etc. — increased 8% in 1959 over 1958. 

Major reasons cited for increases in the total marketing 
bill are inflation, higher unit costs which arise from higher 
labor and non-farm material costs, and an increase in the 
amount of "built-in maid service" provided for consumers. 

Dairy Foods Are Original 
' 'Convenience ' ' Products 

"Built-in maid service" is nothing new for customers of 
the dairy industry, of course, since most dairy products 
have been for many years, offered in ready-to-use, highly 
convenient forms requiring little or no preparation in the 
home. While there have been many improvements in dairy 
product handling and packaging, most of the trend has 
been toward assuring higher quality in the old and familiar 
products. Thus, pre-packaging of cheese, as one example, 
has made it possible for every food store to handle top- 
quality cheeses without risk of heavy spoilage through dry- 
ing-out. Dairy product processing and distribution improve- 
ments have usually increased efficiency of operations and 
have not resulted in greatly increased costs for consumers. 

There are many ways to measure whether or not a prod- 
uct is a bargain, but from almost any veiwpoint the dairy 
industry today is providing the American consumers a 
family of food products that certainly qualify in anyone's 
bargain list. American families receive tremendous health 
values through very high quality dairy products that are 
distributed conveniently in every part of the nation at a 
cost far below what might reasonably be expected for the 
nutritional benefits and flavor contributions made by milk 
products to the diet. 


The Voice of the Dairy Farmers in fhe Market Places of America 

20 North Wacker Drive 
Chicago 6, Illinois 


Walker's broadcasts and the name of 
the party supplying the tape, and copies 
of all letters and written documents 
connected with the case. "It is im- 
possible to defend against undeter- 
mined accusations," WDKD argued. 
"It is fundamental that the accused 
must know of what and by whom he 
stands accused." 

The hearing issues are limited to the 
performance of a particular disc jock- 
ey no longer with the station, WDKD 
pointed out in asking that the hearing 
encompass its total operation. "The 
fate of WDKD should not rest within 
such narrow borders but should in- 
clude a review of the station's entire 
performance and the good which 
WDKD has done for its community," 
the renewal applicant said. "Mr. Rob- 
inson's whole future should not be 

judged by one isolated set of circum- 
stances out of his 12 year history of 
broadcasting in Kingstree." 

Lemoore citizens charge 
KLAN isn't serving city 

Citizens and business leaders of Le- 
moore, Calif., have asked the FCC 
to require KLAN Lemoore "to live up 
to its license and operate for the public 
interest and convenience of Lemoore 
instead of Hanford." The 100 citizens 
who signed the petition charged KLAN 
has made no attempt to serve the Le- 
moore area and instead operates as a 
Hanford outlet. 

They said that all operations are 
centered in Hanford, that the station's 
transmitter is located nearer that city 

and that several promises to Lemoore 
and the FCC have not been fulfilled. 
For example, the petitioners said that 
instead of Today in Lemoore, which 
KLAN listed as a planned program in 
its original application, the station fea- 
tures a group of disc jockeys called 
the "Klansmen." Other programs prom- 
ised but not delivered, they charged, 
were Lemoore Reporter and coverage 
of Lemoore's civic, public service and 
religious activities. 

KLAN's programs and announce- 
ments, "instead of being from Lemoore 
rarely mention the name of our city," 
they charged, and all KLAN personnel 
live and work in Hanford. KLAN went 
on the air last summer and received its 
first license Nov. 4, 1960. The station 
is owned by Joseph E. Gamble and 
Fred W. Volken. 


Hoffman says laws 
on spectrum archaic 

The U. S. electronic industry is being 
hampered by an "archaic management 
of our frequency spectrum, dictated by 
a 1934 law written before 95% of the 
things we are doing today were even 
dreamed of," H. Leslie Hoffman, presi- 
dent of Hoffman Electronics Corp., 
said Monday (March 27) in an address 
to the annual spring meeting of National 
Business Publications at Palm Springs, 

"The basic problem," Mr. Hoffman 
said, "is that we do not have a single 
authority to speak for our country on 
either the national or international usage 
of the spectrum and no technical evalu- 
ation to determine whether the spectrum 
is being used properly by both govern- 
ment and non-government users. Wide 
segments of our spectrum are frozen 
because of a usage contemplated 20 
years ago; other segments are over- 

"There have been more than five 
studies made over the last 13 years, all 
recommending a single authority under 
the executive head to allocate frequen- 
cies between government and non-gov- 
ernment usage and with the FCC, which 
is answerable to Congress, administering 
the non-government frequencies in the 
best interests of the public. These studies 
have pointed out that there is more 
than enough room in our spectrum if it 
is properly used. This problem is now 
being examined again and we are hope- 
ful that the action will be taken to un- 
lock this great potential for electronic 

Foreign competition is another major 
problem for the electronic industry, Mr. 
Hoffman said. Using Japan as an ex- 
ample, he noted that the cost of labor 

in that country, at all levels, is about 
one-sixth that in the U.S.; that "we find 
ourselves in the peculiar position of pay- 
ing an 80% import tariff when we ship 
goods into Japan but allowing them to 
ship goods into our country with a 12% 
duty"; that "Japan today has 25% more 
transistor capacity than we have in the 
United States." The U.S., he com- 
mented, "is in a delicate position. We 
need the Japanese as both economic and 
military allies so we certainly cannot 

solve anything by simply slamming shut 
the trade doors on our friends." 

A third problem is the price-profit 
squeeze, which has the business com- 
munity puzzled, and rightly so, Mr. 
Hoffman said. "Certain members of the 
electrical industry are packed off to jail 
for fixing prices, while the government 
itself, both executive and legislative, 
participates in fixing the price of labor, 
the greatest single element in the final 
price of most products." 



ABC broadcast device improves sets sound 

ABC Radio announced in New 
York last week that its own stations 
soon will be equipped with a new 
engineering device called a dynamic 
equalizer, which will improve the re- 
ception of a station's signal in home 
radio speakers. WABC New York 
will be the first outlet to put the de- 
vice into regular operation. 

Under development by ABC engi- 
neers nearly two years, the dynamic 
equalizer automatically compensates 
for the relatively limited cycle range 
in radio speakers and enables them to 
reproduce a fuller, richer, more even 
sound, ABC Radio says. The pre- 
determined equalization of the signal 
offers the most noticeable improve- 
ment in the sound of low quality 
home radios and in car radios. High- 
er quality home speakers already 
have sound controls built in. ABC 
engineers said at a demonstration last 
Tuesday (March 28). 

In the normal home radio receiver, 
it was explained, the speaker cannot 
reproduce fully the low and high fre- 
quency ranges of the program mate- 
rial. The dynamic equalizer unit will 
automatically give a 10 db boost to 

the weaker extreme ends of the fre- 
quency band, making an equalized 
line in signal output. The device 
creates a greater sound of "presence" 
in all program material. ABC engi- 

neers have not ruled out similar 
sound improvement in network radio, 
fm and tv . 

The picture above shows Frank 
Marx (r), ABC vice president in 
charge of engineering, demonstrating 
the dynamic equalizer to Harold 
Neal, vice president in charge of 
WABC New York. 


BROADCASTING, April 3, 1961 

Technical topics... 

Animating the news ■ Cellomatic Corp., 
N. Y., reported last week that WABC- 
TV New York has purchased a Cello- 
matic animation projector. 

New vhf tv translator ■ Adler Electron- 
ics Inc., New Rochelle, N. Y., has in- 
troduced a new vhf to vhf translator. 
Called the VST-1 the new model is 
designed for unattended off-the-air pick- 
up on any vhf tv channel. It has a one 
watt output, heterodyne conversion, re- 
mote control facility and uses standard 
vhf receiving and transmitting antennas. 
Price $2,100. 

Practical automation ■ The STEP Sys- 
tem, produced by Chrono-log Corp., 
Philadelphia, Pa., automatically switches 
video and audio sources during com- 
plex station breaks without need for 
human intervention. More than sixteen 
steps can be programmed to follow in 
automatic sequence by marking a paper 
template. Price $6,000. 

Admiral explains '60 losses 

Abnormally high costs stemming from 
"extraordinary development problems 
on government contracts," plus market- 
ing problems in the appliance field, were 
cited by Admiral Corp. last week as 
partial reasons for the first annual oper- 
ating loss in the history of the Chicago 
radio-tv and appliance manufacturer. 
The loss topped $1.7 million for 1960, 
as against a net profit of $4.1 million in 

Consolidated net sales last year 
amounted to $187.8 million, compared 
with $199.6 million in 1959. Substan- 
tially higher sales in am and fm tube 
radios were recorded in 1960, and tran- 
sistor set sales held their previous level. 
Admiral's line of 19-inch and 23-inch 
tv sets started off well in 1960 but the 
market later softened, the report said. 
The firm claimed "increasing interest," 
however, in its color tv and tv-radio- 
phonograph combinations. 

Hoffman drops tv, stereo 

Hoffman Electronics Corp., Los An- 
geles, is dropping its tv and stereo 
manufacturing and converting those 
facilities to expanded production of 
military, semi-conductor and industrial 
products. H. Leslie Hoffman, president, 
announced, "We are retiring from the 
tv and stereo field because we find that 
we cannot build traditional Hoffman 
quality into those products to sell at 
the prices now prevailing and still ob- 
tain a proper profit on our stockhold- 
ers' investment in that activity." Hoff- 
man will continue to market radios, 
with emphasis on solar powered transis- 
j tor sets. 

BROADCASTING, April 3, 1961 





Wrather registers 
for public stock sale 

Jack Wrather is offering stock in a 
part of his farflung broadcasting empire 
for public sale. Wrather Corp. last 
week filed for registration at the Securi- 
ties & Exchange Commission of broad- 
cast and non-broadcast enterprises. Mr. 
Wrather also owns substantial interests 
in Transcontinent Television Corp. and 
in Jerrold Electronics, not included in 
the issue. 

Wrather Corp. filed 350,000 shares 
of common stock to be offered on an 
all or none basis through underwriters 
headed by Lee Higginson Corp., New 

What is Wrather Corp? The con- 
solidation of such diverse Wrather-con- 
trolled properties as Disneyland Hotel, 
two private clubs in California, the 
Lassie, Lone Ranger and Sgt. Preston 
of the Yukon tv series, a boat company, 
the Muzak background music and Pro- 
gramatic automatic radio broadcasting 
services, an fm station, and other lesser 
interests. The corporation was formed 
in January. 

Income from tv films, motion pic- 
tures and related operations was $4,- 
666,103 for the year ended June 30, 
1960, compared with $4,399,432 for 
the comparable 1959 year. Net income 
for this group of the corporation was 
$260,915 in 1960 against a loss of 
$433,059 in 1959. Total income from 
all enterprises: $9,732,988 in 1960; 
$8,566,508 in 1959. 

Muzak-Programatic is licensee of 
WBFM (FM) New York, which is 

one way of providing subscribers with 
the music service (in addition to tele- 
phone lines). Income from the fm 
station is not substantial, the statement 

In addition to the three film series 
above {Lassie, sponsored by Campbell's 
Soup is the most profitable), Wrather 
Corp. has interests in Four Just Men 
and Interpol Calling, syndicated series 
produced in Europe and distributed in 
this country. 

Jack D. Wrather Jr., president and 
board chairman, owns 26.7% of the 
common stock; General Television Inc., 
75% owned by Mr. Wrather and his 
mother, Mazie, owns 23.3%. John L. 
Loeb, a director, owns 9.4% (and holds 
of record 29.8%). Mr. Loeb is asso- 
ciated with Mr. Wrather in Jerrold 
Electronics and other ventures. 

Mr. Wrather's salary for 1960 (as 
president of Lassie Programs Inc.) was 
$67,500. William Shay, vice president 
of the programming company, earned 

Funds from the stock issue will be 
used primarily for hotel properties. 

Blanc firm organized 

Formation of Mel Blanc Assoc., 
Hollywood, to work creatively with ad- 
vertising agencies in devising, develop- 
ing and producing humorous television 
and radio commercials has been an- 

Mel Blanc, president, has been an 
actor and voice specialist 25 years and 
is best known as the voice of Bugs 
Bunny and as a regular on the Jack 
Benny Show. 

Other staff members include: Noel 

Blanc, production director; Henry Marx 
and Richard Clorfene, script writers; 
Johnny Burton, animation consultant. 

The firm's address: 819 Taft Build- 
ing, Hollywood, Calif. Telephone: HO 

MGM, Kalvar to exploit 
new no-darkroom film 

MGM and the Kalvar Corp., makers 
of photographic products, have formed 
a jointly-owned organization to exploit 
film which needs no chemical processing. 

The new corporation will have the 
exclusive right to make the film and 
sell it in motion pictures, television and 
some still amateur fields. 

Kalvar, headed by Alfred Jay Moran, 
hopes to take photography "out of the 
dark room" with its new process. Films 
are exposed by light to form the latent 
photographic image, then heated to de- 
velop the image. The opaque area of 
the film is composed of light-scattering 
centers rather than the light-absorbing 
ones of conventional photographic film. 

Commercial use of the Kalvar system 
currently is limited to microfilm copying 
in industry and government. MGM 
and Kalvar say they will provide quality 
film that saves time and money in 
movies and tv film production. 

Program notes... 

Telenews adds six ■ Telenews, news- 
film service produced by Hearst Metro- 
tone News., N. Y., added six new sub- 
scribers last week. Buying The Daily 
Telenews service WTVP (TV) Decatur, 
111., TV Espanola, Madrid, Spain and 
Vene-Vision, Carcacas, Venezuela; This 
Week In Sports: KHVH-TV Honolulu 
and KREX-TV Grand Junction, Colo., 
Weekly News Review: KTVB-TV 
Boise, Idaho. Vene-Vision also bought 
the sports service. 

100 years ago ■ WAAF Chicago starts 
a new daily one-minute Civil War fea- 
ture today (April 3) in cooperation 
with the Chicago Historical Society. 
Titled Civil War Diary, the capsule re- 
port will relate events on the same day 
100 years ago. The series will run 
seven days weekly for four years. 

'Off-network' splurge ■ MCA TV re- 
ports it is offering its Staccato half-hour 
tv series for syndication to stations, rep- 
resenting the fifth off-network program 
MCA TV has made available to tv out- 
lets in the past month. Twenty-seven 
half-hours of Staccato (formerly on 
NBC-TV and ABC-TV) are in the 
package. It has been "pre-sold" to 
WNEW-TV New York, KTTV (TV) 
Los Angeles, KTTG (TV) Washington 
D. C, WTVH (TV) Peoria, 111.; KOVR 

Broadway show finds angelic tv audience 

A backers' audition for a theatrical 
production was held for the first 
time on tv last week and the results 
could revolutionize Broadway's fund- 
raising methods. 

The prospective musical, "Kicks & 
Co.," was previewed on NBC-TV's 
Dave Garroway Show March 28 
(7-9 a.m., EST). Shortly afterward 
the producers, Robert Barron Nemi- 
roff and Dr. Burton Charles D'Lug- 
off, were besieged by telephone calls, 
telegrams and personal entreaties 
from hundreds of people over the 
country who want to invest in the 

Dr. D'Lugoff said the show, bud- 
geted at $400,000 for a late October 
Broadway production, had backing 
of approximately $360,000 prior to 
the telecast. Since then, he claims 
that well over $100,000 more has 

been pledged by tv viewers. He 
emphasized, however, that they are 
just pledges and have to be checked 
out. He expects the pledges will 
total more than $200,000. 

Mr. Garroway devoted his entire 
two-hour program to "Kicks & Co.," 
presented without sets by the show's 
author, Oscar Brown Jr., lyricist and 
composer; Alonzo Levister, a pian- 
ist; and Zabethe Wilde, a singer. 
Mr. Brown narrated the book por- 
tions and joined Miss Wilde in sing- 
ing the lyrics. Dr. D'Lugoff describes 
the production as an "inter-racial, 
musically integrated play, which is 
both comic and sardonic." He said 
Mr. Brown first appeared on the 
Garroway show last Feb. 21, when 
he was virtually unknown to tv au- 
diences. His singing performance 
brought a record NBC mail response. 


BROADCASTING, April 3, 1961 

(TV) Stockton, Calif., and WTVP 
(TV) Decatur, 111. 

Disney confab ■ Special stockholders' 
meeting of Walt Disney Productions 
has been called for May 16 to consider 
merging into the company its wholly 
owned Disneyland Inc. and ratification 
of certain agreements between the com- 
pany and Walter E. Disney and between 
Disneyland and WED Enterprises. Walt 
Disney Productions last month com- 
pleted paying off AB-PT for its interest 
in Disneyland, ending the long associ- 
ation of the two organizations (Broad- 
casting, March 27). 

Newly-offered ■ Screen Gems plans to 
place into syndication a series of 13 
half -hour psychological suspense dramas 
under the title of The Web, which the 
company produced in 1957 as the sum- 
mer replacement for the Loretta Young 
Show. In summer 1958, the series was 
called Undercurrent and was the re- 
placement for The Lineup. Screen 
Gems made a pre-syndication sale of 
The Web to WNBC-TV New York, 
which slotted the series in the time peri- 
od created by the withdrawal in mid- 
March of Jackpot Bowling from NBC- 
TV (Mon. 10:30-11 p.m.). 

First on tv ■ The world premiere of a 
new American oratorio, The Eagle 
Stirred, will take place on a special 
CBS-TV broadcast Sunday, April 9 
(10-11 a.m., EST). The work, written 
by an American composer, Ezra Lader- 
man, with a libretto by Clair Roskam, 
was commissioned by the Public Affairs 
Dept. of CBS News in connection with 
the Jewish celebration of the Passover. 
The oratorio concerns itself with the 
Biblical story of the Exodus from 
Egypt. The special broadcast will pre- 
empt Lamp Unto My Feet and Look 
Up and Live on the April 9 date only. 

Playing games ■ Stop the Camera, a 
live game show with special prize fea- 
tures for home viewers is being readied 
by NBC-TV as a half-hour series for 
presentation in prime evening time dur- 
ing the 1961-62 season. Stop the Cam- 
era will be packaged by Harry Salter, 
who will also serve as executive pro- 
ducer of the new series. 

Doc for NET ■ Beginning in mid-April, 
National Educational Television will 
telecast a new series Family Doctor on 
its affiliated non-commercial stations. 
The series, now in production, consists 
of six half-hour programs featuring Dr. 
Martin Cherkasky, director of the 
Montefiore Hospital in New York. Dr. 
Cherkasky will discuss, in layman's 
language, contemporary family medical 
problems. The series is being produced 
under a grant from Mead Johnson 
Labs., Division of Mead Johnson & Co., 
Evansville, Ind. 

They Like It ■ National Telefilm Assoc. 

Play of the Week series has been re- 
newed for a second year in 1 1 markets. 
The company reports that a second- 
year cycle of the two-hour taped dra- 
matic programs has been bought by 
KCOP (TV) Los Angeles; KOA-TV 
Denver; WTIC-TV Hartford; WGN- 
TV Chicago; WBAL-TV Baltimore; 
WBEN-TV Buffalo; KING-TV Seattle; 
WILL-TV Champaign, 111.; WSJV 
(TV) Elkhart-South Bend, Ind.; 
WFMY-TV Greensboro, and WROC- 
TV Rochester, N. Y. 

Free fashions ■ The International 
Ladies Garment Workers' Union is 
sending out the third film in its bi-an- 
nual series to publicize the ILGWU 
label. The 16mm color half-hour, 

"Fashion — Spring and Summer," shows 
union members at work as well as the 
models they produce. Modern Talking 
Picture Service, 3 E. 54 St., New York 
22, N. Y., is circulating 50 prints over 
the next four months. 

Headless horseman ■ WMAL-TV 
Washington last week presented the tv 
premiere of "The Headless Horseman," 
silent movie adaptation of "The Legend 
of Sleepy Hollow." Will Rogers starred 
as Ichabod Crane. The original film 
classic was produced in 1922 by Carl S. 
Clancy, now a resident of suburban 
Washington, who turned over the only 
remaining print to Theodore N. Mc- 
Dowell, WMAL-TV's program mana- 
ger. Earl Sharits provided organ back- 
ground music. 



You know that it's the extra push that makes the difference 
between an average campaign and a "Red-Letter Success." 
You get that EXTRA PUSH when you buy WOC-TV. 
WOC-TV effectively specializes in co-ordinating and mer- 
chandising your buy at every level — the broker, whole- 
saler, direct salesman, key buyer as well as the retail outlet. 

This "togetherness" sells products in the nation's 47th TV 
market. More than 2 billion dollars in retail sales ring on 
the retailer's cash register Over 438,000 TV homes are 
within the 42 counties of WOC-TV's coverage area. 

To the National Advertiser, 
WOC-TV offers the greatest 
amount of local programming — 
over 33 hours each week — and 
the finest talent in the area put 
these programs across. 

Your PGW Colonel has all the 
facts, figures and other data as 
well as day by day availabilities 
See him today. 


Col. B. J Palmer 

D D. Palmer 

Ralph Evans 


Win. D Wagner 

Ernest C Sanders 

Pax Shaffer 






BROADCASTING, April 3, 1961 


A syndicator is to sell, not win Emmys 


Take a Hollywood syndicator who 
can sell his new tv series to another tv 
station every day. How does he evalu- 
ate television business? 

Take Henry Saperstein, Television 
Personalities president, for instance: 

"We aren't in business to win Em- 
mys. And I'm just as happy to have it 
that way. Win an Emmy and there's 
only one way to go — down. But with 
our bread-and-butter, grassroots kind 
of shows we can go on and on and on. 
They're the backbone of television." 

There are those who might argue 
about Mr. Saperstein's somewhat sweep- 
ing statement, but there is no argument 
that the programs to which he was re- 
ferring have provided a very sturdy 
spine for his tv packaging company. 
Championship Bowling is now in its 
seventh year on the air; Ding Dong 
School is as old or older and All-Star 
Golf is going around the course the 
fourth time. Two new vertebrae have 
been added to TP's backbone — -Mister 
Magoo and Dick Tracy — through Mr. 
Saperstein's acquisition of UPA Pic- 
tures, the animation company which 
won fame a decade ago through its 
creation of Gerald McBoing-Boing and 
the near-sighted Mister Magoo as 
theatrical cartoons. In the UPA deal, 
Mr. Saperstein was joined by a long- 
time friend, Peter DeMet, also a tv 
syndicator, with some "bread-and- 

butter" shows of his own: Women's 
Bowling, National Pro Football Presents 
and Major League Baseball Presents. 

"In 1959, UPA made six Magoo car- 
toons for theatrical showing. By June 
1961, after six months of selling, we'll 
have sold better than $5 million worth 
of UPA cartoons to tv. And that's con- 
servative," so said Mr. Saperstein. 

The Man ■ Tall (6 feet), solid 
(188 lbs.), dark-haired Henry Saper- 
stein projects a personality that is posi- 
tive but pleasant. He speaks rapidly 
but his words are well organized, giving 
every indication that his mind is work- 
ing faster than his lips, which between 
words are apt to be wrapped around a 
long, slim cigar (Schimmel Penninck 
Duet is the brand). Another personal- 
ity tip-off: his office has no desk, but 
three telephones. He prides himself on 
doing what has to be done there and 
never taking his work home with him. 
At home, his life is shared by his wife, 
Mary Jane (who prefers to be called 
M.J.), and four children, Richard, 14; 
Hank, 13; Joan, 12, and Patty, 1. 

New York, Chicago, Los Angeles are 
"atypical" markets and no criterion for 
what will go any place else, he declares. 
Raleigh, Peoria, Memphis, Omaha are 
much better guides to what will be wel- 
comed or rejected in other American 
communities, yet "this is a lesson Madi- 
son Avenue never seems to learn. We 

Mr. Saperstein (I) shows Govindlal 
Saraiya, director of the films division, 
ministry of information and broad- 

casting for the government of India, 
the story boards of two cartoons in 
the 'Mister Magoo' series. 

had a show that in seven years never 
had less than a 22 rating but the agency 
boys still won't buy it. As the old 
phrase goes, 'Nobody likes it but the 
people.' " 

Just as he believes that stations 
should not syndicate their own crea- 
tions, Mr. Saperstein is equally con- 
vinced that the syndicator should not 
create the shows he distributes. "I want 
to make mountains out of molehills, 
but I don't want to create the molehills 
to begin with. That's something I 
learned a long time ago when I was 
selling 16mm home movies. I had a 
bunch of Mickey Mouse and Donald 
Duck cartoons and I never had to waste 
any time telling the dealer what they 
were. The principle holds for television 
just as well." 

Practice ■ How that theory works in 
practice is being effectively demon- 
strated by a five-man sales force 
headed by Alvin Unger, TP vice presi- 
dent in charge of sales for UPA's tv 
programs, who may have set a syndi- 
cation sales record by selling the 104 
five-minute Mister Magoo programs to 
over 100 stations, totalling about 
$1.5 million. With an unknown prod- 
uct that could not have happened; only 
Mister Magoo's dozen years of theatri- 
cal success made it possible. And only 
that record persuaded stations to pay 
up to 25% more than they'd ever paid 
for any other animated cartoon series. 
A similar result is anticipated for Dick 
Tracy, which will be based on the 
comic strip that has been appearing in 
the nation's newspapers for more than 
25 years. Two week's sales effort pro- 
duced sales of over $500,000, locating 
the program in 15 markets. 

Unique feature of the Dick Tracy 
package is a tie-in with the Post Cereal 
Div. of General Foods whereby Post 
will buy a certain number of spots on 
every station that takes the program. 
Benton & Bowles, New York, is the 
agency. Other available commercial 
periods in the show can be sold by the 
station in the open market. 

Henry Saperstein is that oft-men- 
tioned but seldom-met individual who 
almost literally was born into the 
theatre business. This was in 1918 on 
Chicago's West Side, where his father 
owned a group of neighborhood the- 
atres. "I passed out programs before I 
was seven and as time went by I had 
every job there was in a movie house. 
Then I got outside as a film salesman." 

Meanwhile, young Hank was getting 
his formal education at Chicago's pub- 
lic schools and at the U. of Chicago, 
and Illinois Institute of Technology 


BROADCASTING, April 3, 1961 




Q— Who's got the "look women 
love" in the Flint-Saginaw-Bay 
City viewing area? 

Q — If you had only one match and 
entered a room where there 
was a lamp, an oil heater and 
some kindling wood, which 
would you light first? 

Q— What's the quickest and, low- 
est cost way to display my 
wares to more than 400,000 
television families in Eastern 

Q— Only ONE station can give you 
dominant coverage of Flint- 
Saginaw-Bay City . . . the multi- 
city market of Eastern Michi- 
gan. Can you name the station? 

I Q—How far can a dog run into the 
|^ woods? 

where he majored in aeronautical and 
electronic engineering. This got him 
out of Chicago and out of the movie 
business in 1940, when he went to Los 
Angeles to work for Lockheed. Dur- 
ing the war, when he was an in- 
structor with the rank of technical ser- 
geant, he sold the family theatres. "I 
couldn't operate them from the Air 
Force, so I had no choice. It was a 
good thing I didn't have a choice be- 
cause theatre prices have never been as 
good siiice. 

"I've seen a lot of movie history in 
my 42 years," he recalls. "I saw the 
silent pictures, which made money hand 
over fist for the theatre operators, get 
a kick in the pants from radio and ra- 
dio, get the same treatment from sound 
pictures. Then, when the theatres put 
on double- and even triple-feature bills 
to get people to come in (and I remem- 
ber one theatre that gave sandwiches* 
to eat while you watched), I knew that 
something else was about to happen, 
but I didn't know it was going to be 

New Start ■ After the end of the 
war, Hank Saperstein joined Hollywood 
Film Enterprises to sell home movies 
but soon he was leasing films to tv — at 
$1 a reel. "I got the tv rights to base- 
ball training-camp films, all-star games 
and the top major league players and 
put together a half-hour pilot, but I was 
ahead of my time; $2,500 was too much 
money in 1951 and no one would buy 
it despite the all-star sports appeal." 

He picked up an assortment of old 
western movies and other films of equal 
vintage that the producers had written 
off long before and were "tickled to 
death to unload them on a sucker like 
me who didn't know they weren't worth 
anything. I sold one package a month 
after I bought it and quickly doubled 
my money. To show you how smart I 
was, it's still playing tv and has been a 
goldmine for the man I sold it to." 

With his foot in the tv door, it was 
inevitable that Mr. Saperstein would 
want to get further inside. But how? 
"I didn't have enough dough to buy 
stations and become a broadcaster, or 
to buy programs like the networks, so 
I went into merchandising tv programs 
and personalities." He formed Tele- 
vision Personalities, persuaded ABC- 
TV's Super Circus to let him license 
manufacturers to use its name on their 
merchandise. Then came Ding Dong 
School, Lone Ranger, Lassie, Wyatt 
Earp, Elvis Presley, The Rifleman. For 
Presley, TP set what may still be a mer- 
chandising record, moving $30 million 
worth of merchandise from lipsticks to 
lingerie to bobby sox in 90 days. Today, 
TP still represents all of those plus the 
Three Stooges, Debbie Reynolds, Free- 
domland USA, Gale Storm and Fury. 

From merchandising, TP was pushed 



A— The station with the magnetic 
personality in this multi-city 
market is WNEM-TV. An 
average high of nearly 40,000* 
feminine vieivers take channel 
5 to their hearts . . . afternoons, 
Monday through Friday. 
(*ARB, Nov., 1960) 

A— The match. 

A— To get in solid with this buy- 
ing force of more than $2 bil- 
lion dollars, you need Channel 
5. Eastern Michigan's first 
VHF station, consistently de- 
livering viewer-buyers at the 
lowest cost-per-thousand of any 
single media serving this rich 
and diversified area. 

A-WNEM-TV is your solid buy- 
way to Michigan's $2 billion 
dollar Second Market . . . now 
officially rated nationally as 
the Nation's 19th industrial 

A— -Halfway. After that he's run- 
ning out of the woods 





BROADCASTING, April 3, 1961 


into the premium field by clients who 
wanted something exchangeable for 
boxtops as well as saleable for cash. 
"We're the largest merchandising and 
premium firm in the country," Mr. Sap- 
erstein asserts. "We've made and dis- 
tributed more guns of one kind and 
another than the U. S. Army has pur- 
chased in its entire history. American 
kids have used more Lone Ranger bul- 
lets than American troops did real ones 
during the Korean War." 

The Formula ■ The Saperstein oper- 
ating formula is a simple one and it's 
the same for merchandising and for 
syndicating. "First we find a program 
or personality we want and go to its 
owners. They put up the property; 
we're responsible for production and 
distribution; the profits are split 50-50." 

What happened to the movies is start- 
ing to happen to television and the only 
way to stop it is to take program con- 
trol away from the networks, Mr. Sap- 
erstein fervently believes. "Ten years 
ago program people were allowed to 
experiment. We had Garroway from 
Chicago, Kukla, Fran & Ollie and 
others who gave tv new, interesting, 
different programs. But not today. 
Now we have good business but not 
enough good entertainment — and by 
entertainment I mean anything from 
the Three Stooges to the "Great De- 
bates," good documentaries as well as 
good westerns and good comedies. En- 
tertainment is anything that diverts Joe 
Schmoe from his worries about mort- 
gage payments, poor business or the 
fact that his mother-in-law is coming 
for a visit. 

"But the network executives aren't 
thinking about that. They're looking at 
rating reports, studying flow charts, 
worrying about what show should lead 
into what, whether to make Tuesday 
'comedy night.' An advertiser buys a 
pilot and can't get it on the air because 
it doesn't fit into the network concept 
of overall programming. Ratings are 
the controlling factor in network deci- 
sions. Yet for the sponsor, ratings 
aren't the answer; it's sales. It's cus- 
tomers, not viewers, that count with 

"And not all sponsors want the same 
thing from a program. Take All-Star 
Golf, the only tv show with 15,000 di- 
rectors. We get mail from company 
presidents complaining about the way 
the fourth hole was played. 

"Reynolds Metals feels that All-Star 
Golf is reaching a great number of 
those prime industrial prospects who 
account for heavy tonnage each year. 
As long as those industrial executives 
continue watching All-Star Golf and 
the show keeps them reminded of Rey- 
nolds Aluminum, this sponsor, of 
course, will remain happy." 

'Experts' ■ "But for Miller's High 
Life the company's own salesmen were 

the target. They got an advance run- 
down on each week's match so they 
can go into a tavern and tip the bar- 
tender to the fact that Middlecoff is 
going to blow a birdie with a missed 
putt on the sixth but will make up for 
it with a miraculous pitch on the 14th 
and wind up the winner. On Saturday 
afternoon this knowledge makes the 
bartender a golf expert to the men 
watching from the other side of the bar, 
so he adds an extra five cases of High 
Life to his order. 

"No, all advertisers aren't looking for 
the same thing from their tv advertising. 
Some of them want a straight hard sell, 
others a purely institutional approach. 
But the networks don't seem to be at 
all concerned about that, or about any- 
thing but whether our program gets a 
higher rating than our competition's. 
Look at the programs that were almost 
dropped after 13 weeks and then went 
on to become outstanding successes by 
the end of 39, just because they built 
slowly as viewers told their neighbors 
what a swell show it was. Rod Serling's 
Twilight Zone is a good example. Now 
look at the number of shows that 
were dropped for January replace- 
ments. Is it progress when we go 
from firm 39-week commitments to 13- 
week deals plus options? Is it good 
practice to keep the writers, directors, 
producers, actors on tenterhooks won- 
dering if the option's going to be picked 
up and when it is going to have to rush 
the next 13 into production? Does the 
public get good tv programs when the 
only thing that's firm is the $3 million 
network time order? 

"What can be done about it? Well, 
if a sizable group of stations got to- 
gether and formed a buying combine, 
with a buyer in Hollywood to look at 
all new product and pick what's best 
for them and their markets, it might 
help. But barring that, pay tv seems 
like a must. And when it comes it will 
stimulate programming for a while, but 
about five years after it's hit full stride 
it will fall into the same pit as free tv." 

Screen Gems shows more 
profit in last half of '60 

Screen Gems Inc., tv subsidiary of 
Columbia Pictures Corp., showed a net 
profit of $970,000 for the 27-week 
period ended Dec. 31, 1960, which 
was a gain of more than $300,000 over 
the 26-week period ended Dec. 26, 
1959. These figures were contained in a 
company's comparative consolidated 
earnings statement released last week. 

The statement also showed earnings 
per share of common stock on basis of 
2,250,000 shares outstanding on Dec. 
31, 1960 at 43 cents, up 14 cents from 
the comparable period in 1959, and 
common stock earnings on the basis of 
2,538,400 shares now outstanding at 

38 cents, up 13 cents from 1959. The 
additional shares represent the 288,400 
shares recently issued and sold on a 
rights offering to holders of Columbia 
Pictures Corp. Stock earnings for the 
first quarter ended Sept. 24, 1960 were 
$153,000 after taxes, which was equiv- 
alent to six cents per share on the basis 
of the number of shares presently out- 

20th-Fox sells 88 
post-'48s to 7-Arts 

In its second major sale in the post- 
'48 feature area, Twentieth-Century 
Fox Films Corp. announced last Thurs- 
day (March 30) that Seven Arts Pro- 
ductions, New York, has purchased 88 
post-'48 Fox films for $6.4 million. 
Spyros Skouras, Fox president, said 
Seven Arts obtains all world and U. S. 
rights to the features. 

NBC last month selected and bought 
30 Fox features at a price estimated to 
be $6 million (Broadcasting, Feb. 20 
et seq.) and plans to schedule them in 
the 9-11 p.m. time period on Saturday 
next fall. Seven Arts obtained rights to 
122 post-'48 Warner Bros, features for 
approximately $11 million last fall and 
has placed 40 in tv release. They have 
been sold in 63 markets. 

The latest Fox group includes films 
starring Marilyn Monroe, Gregory 
Peck, Betty Grable and Jennifer Jones. 

Telemeter sets pay tv 
showing of Broadway play 

As the highlight in a schedule of ex- 
panded programming (Broadcasting, 
Jan. 30, 1961), International Telemeter 
Co. was to present the first "live" tele- 
cast of a Broadway show to pay-tv sub- 
scribers last night (Sunday). The firm, 
which is conducting a pay-tv experiment 
in Canada at Etobicoke, a Toronto sub- 
urb, televised Show Girl, starring Carol 
Channing, direct from the Eugene 
O'Neill Theatre in New York, where the 
musical is currently playing. Pay-tv sub- 
scribers were charged $1.50 per house- 
hold for the performance. 

Simultaneously with the "live" tele- 
cast, Show Girl was to be taped for sub- 
sequent showings to the Etobicoke pay- 
tv audience for seven nights and two 
matinees beginning today (April 3). 
Six cameras — five in the theatre and one 
in the lobby — were to be used in the 
telecast, with microphones concealed 
in the stage scenery. 

The musical is the second of a series 
of new programs which International 
Telemeter, a division of Paramount Pic- 
tures, is producing for its 6,000 pay-tv 
subscribers in Etobicoke. Previously, 
during the week of March 16-22, Gian- 
Carlo Menotti's The Consul, a 2 hour, 
13 minute musical drama, was televised. 


BROADCASTING, April 3, 1961 



ARB wishes to commend you and your committee on the objective and 
non-partisan manner in which the recent comprehensive statistical evalua- 
tion of audience measurement services was conducted. A complete descrip- 
tion and comparison of ARB methodology with that of other services is 
most welcome to us and should be one of the most important research docu- 
ments in our industry. This is especially true because of the outstanding 
qualifications of those who prepared the report. 

While we do not agree in principle with the necessity for Congressional 
inquiry, ARB feels that you have performed a most valuable service for 
the industry. 

We take particular note of one of the committee's major recommenda- 
tions—that which advocates complete disclosure of methodology and 
sample size in each printed report. ARB, and only ARB in the television 
field, has consistently furnished this information fully and clearly in every 
copy of every report. We will continue to do this as well as work toward 
implementing the other recommendations of the committee. 



WASHINGTON 4320 Ammendale Road, Bellsville. Md., WE 5-2600 
NEW YORK 7 Rockefeller Plaza, New York 20, N.Y., JU 6-7733 
CHICAGO 1907 Tribune Tower, Chicago 17, III., SU 7-3388 
LOS ANGELES 2460 W. Whittier Blvd., Montebello, Calif., RA 3-8536 

BROADCASTING, April 3, 1961 


A tv sneak preview in San Diego 

Television star Jackie Cooper and 
KFMB-TV San Diego joined forces 
in an experiment they describe as a 
tv first. Mr. Cooper, producer of 
Charlie Angela, AFC, a proposed 
new series, took a calculated gamble 
as he presented the pilot in a spe- 
cially promoted show on KFMB-TV. 
The viewers were asked to call in 

their reaction — either yes or no. The 
station flashed results of the vote in 
presidential election fashion. For- 
tunately for all, the new series favor- 
ably impressed 89% of the 23,000 
who called. In photo, Jackie Cooper 
(1), and James Komack, star of 
Charlie Angelo, AFC, help out with 
the phone calls. 


puts your 




The number 1 voice and picture 
in Northeastern New York and 
Western New England. 99211 



Big telegram to JFK 

WONG Oneida, N. Y., proved the 
flexibility of radio last month when it 
rallied its community to save 6,200 
jobs in an area already reeling in the 
wake of serious unemployment. 

The station, with no previous an- 
nouncement, managed to obtain over 
10,000 signatures for a giant, 52-foot 
telegram to President Kennedy con- 
demning the move of an Air Force 
base which was providing jobs to a 
major element of the community. In 
addition to the signatures, over $2,000 
was raised in the effort — $500 used to 
defray the cost of sending the tele- 

Richard Mills, owner of WONG and 
chairman of the area's military affairs 
committee, instigated the effort and per- 
sonally conducted the one-man, one- 
day saturation program that proved the 
might of radio — and in particular his 

Heart Fund skate marathon 

Two small Colorado radio stations 
joined hands for the Heart Fund. Re- 
sults: a lot of fun and a lot of money. 

Triggering the action was a personal 
roller derby duel between Mason Dix- 
on, general manager of KFTM Fort 
Morgan, and Al Ross, general manager 
of KGEK Sterling. The hard-pressed 
rule was that neither would sit down 

during the 10-hour promotion. 

While they skated, listeners were to 
call special telephones in each city with 
a pledge for the Heart Fund. The ef- 
fort netted $2,400. 

KTVU (TV) promotes 
with 'soft Schell' spots 

KTVU (TV) San Francisco-Oakland 
is serving its on-the-air promos on the 
soft Schell these days. Produced by 
Don Arlett, audience promotion direc- 
tor, and directed by Walt Harris, pro- 
duction manager, the spots were re- 
corded in KTVU's tape studios by 
comedian Ronnie Schell and the most 
extensive farce props since Olsen shot 
down a flock of ducks over Johnson's 

A spot for the Paul Coates show 
opens with a hat tree-coat rack stand- 
ing alone in the middle of the picture. 
Schell walks in, tries on one coat, finds 
it's too big. The second is a ladies coat. 
The third one fits. He looks around, 
picks up the other two and runs off 
camera. He comes back and shouts, 
"Don't forget. Paul Coates tonight at 
10:30," and runs off again. Then he 
comes back, picks up the coat rack, 
looks full camera and shouts, "On 
Channel 2" as he exits — rack in hand. 

In a baseball spot, as "Lefty Schell, 
National League pitcher," he has a run- 
ning feud with an off-camera umpire on 
his pitches. On the fourth call of "Ball" 
he tells the audience the ump is the 
worst in the league. The ump throws 
in a new ball, but this one is a hand 
grenade which blows up with a mag- 
nificent studio reproduction that re- 
sembles Bikini at the height of the 
A-bomb tests. 

Six 60-second spots have been re- 

For the first time 

WLW Cincinnati last month 
celebrated its 39th birthday— for 
the first time — and made a gala 
promotion of it with television 
star, Jack Benny, who has cele- 
brated that age on many occa- 

The station wrote to Mr. 
Benny, seeking his aid for its 
birthday promotion. It held little 
hope that Mr. Benny would be 
available — but he was. And thus 
was born a 20-second beeper 
phone message that WLW used in 
a one-day saturation campaign. 

It turned out — like Mr. Benny's 
39th birthdays — to be a prosper- 
ous one for WLW. But the real 
show, according to the station, 
will be 1962 when it becomes 40. 


BROADCASTING, April 3, 1961 

New General Electric 

Monitors HjGH resolution and 


Cabinet Monitors available in 14, 17 and 21 inch 
screen sizes using the same chassis for each. 

Excellent low frequency response gives uniform 
picture backgrounds with no smear. There are no 
interactions between controls. Size, focus and 
linearity controls are operated individually and 
adjustment of one has no effect on the others. 

High picture brightness is achieved without 
blooming. Picture tube voltage of 20 Kv combined 
with good regulation provides highest brightness 
while maintaining 800 line resolution. A polarized 
safety glass faceplate (optional) minimizes re- 
flections in strongly lighte'd areas and improves 
picture contrast ratio. 

Quick set up and servicing. No major disassembly is required 
for any normal servicing. Each side panel on cabinet models is 
held with just two screws, exposing the chassis. As a result, you 
can adjust the set and look squarely at the tube at the same time. 
The picture tube is inserted or removed from tjie front. Four 
screws release the faceplate for cleaning. 

Rack mounted models are available in 14, 17 and 21 inch sizes. 

Image stability is excellent. Sharp focus with no focus drift 
is attained through the use of a low voltage electrostatic focus 
type picture tube. The wide band video amplifier (10 Mc ± 1 
db) produces sharp, clear pictures. Picture interference from 
ground currents is eliminated. 

Differential gain of the video amplifier is less than 5 percent 
on a 50 percent white, 50 percent black picture. Geometric dis- 
tortion is less than — 2 percent. 

For complete data on these new monitors — and the full line 
of G-E transistorized audio equipment and other broadcasting 
and telecasting equipment — write to Section 4841-3, Technical 
Products Operation, General Electric Company, Lynchburg, Va. 



BROADCASTING, April 3, 1961 


Summer fashions promote KABC-AM-TV 

To celebrate the first full day of 
spring (March 21), ABC and its 
Los Angeles stations, KABC-AM- 
TV, joined hands with Rose Marie 
Reid to give some 500 of the city's 
advertising fraternity and their wives 
a look at the very freshest spring 
fashions in beachwear. 

Produced by Jack Brembeck, pro- 
motion-publicity director of KABC- 
TV, with Red Mcllvaine, KABC 
personality, and Shirley McWilliams, 
Rose Marie Reid advertising man- 
ager, as commentators, the display 
of fashionably, if scantily, clad 
beauties was matched by the adroit 
program tie-in of the commentary. 
To wit: "And now for an under- 
sized eyeful called Trifle,' shaped as 
no bikini before it ever thought of 
being, boasting the Circolair Bra for 
the first time. And speaking of bras 
— and we were, you know — KABC's 
Wendell Noble keeps you abreast of 
what's new in magazines, books and 
newspapers . . . at 2:15 daily. We 
know that Los Angeles listeners have 
found Wendell Noble a wee more 
than a 'trifle' interesting and we 
think the same goes for time buyers, 
that is, if the bare facts were 


puts your 




The number 1 voice and picture 
in Northeastern New York and 
Western New England. »m 



leased and viewers are asking for more, 
says KTVU, which has a new 90-second 
spot ready to air. The tapes are played 
all over the schedule, to reach all seg- 
ments of the audience. George Tash- 
man, tv critic of The Independent, re- 
viewing the spots in his column, said: 
"These spots by Schell are funnier than 
any of the full-length comedy shows on 
the air." 


Charm of chimes ■ CKVL Verdun, 
Quebec, in considering sound as natural 
to station promotion, has come up with 
a bellringer — the sound of bells. Schul- 
merich Carillons Inc., Sellersville, Pa., 
has installed an electrically-operated 
carillon in CKVL's main hall. Carillon 
concerts are featured each night on 
CKVL-FM from 11:30 to 12 midnight, 
while on the am outlet, Westminster 
chimes, which are part of the installa- 
tion, sound the hour at 8 a.m., noon, 
and at 6 and 11 p.m. CKVL also plans 
to install a loud speaker outside the 
studio building for the carillon to be 
heard in the surrounding area as well 
as on the air. 

Television record ■ The NBC-TV in- 
terview series, Wisdom, has been col- 
lated by Decca Records, and is now 
available on two 12-inch long playing 
albums. The series of interviews, dupli- 
cated on the records, features Carl Sand- 
burg; Jawaharlal Nehru; David Ben- 

Gurion; Frank Lloyd Wright, and 
Bertrand Russell, among others. 

Wide coverage ■ Wingate's department 
store, Olivia, Minn., bought sponsor- 
ship of Fashion on WCCO-TV Minne- 
apolis-St. Paul (about 100 miles away) 
and found the results most rewarding. 
Using 12 non-professional models from 
Olivia and six surrounding towns for 
its Easter promotion of fashions, the 
store said it was literally swamped and 
that the "experiment" of big city tele- 
vision advertising was more than suc- 

Critic contest ■ WIIC (TV) Pittsburgh 
gave its listeners a chance to be critics 
and the opportunity paid off big divi- 
dends to some 16 people. The contest 
required selecting correctly the station's 
(ch. 11) top 11 programs in a par- 
ticular month based on ARB rating 
results. Nick O'Data, the winner, se- 
lected nine and won a trip to Europe 
and $500 spending money for his good 
judgment. Fifteen others received prizes 
ranging from color television sets to 
sets of enclyclopedias for their efforts 
in the "Be The Critic Contest." 

CCA posters ■ WLOS Asheville, N. C, 
has injected a new twist in the Com- 
munity Club Awards program there. 
It is giving CCA points for preparing 
posters and placing them in high traffic 
areas. To date 57 stores and super- 
markets in the Asheville area are graced 
with CCA commercial posters. 


BROADCASTING, April 3, 1961 



Robert P. Clark, treasurer, Doherty, 
Clifford, Steers & Shenfield, N. Y., 
elected to agency's board of directors. 

Francis E. Brennan, formerly art 
advisor to editor-in-chief, Time Inc., 
N. Y., joins McCann-Erickson, that 
city, as vp and account director. 

H. H. (Bob) Marshall, who was copy- 
writer with Ogilvy, Benson & Mather, 
N. Y., from 1953-54, rejoins agency as 
vp and copy supervisor. 

Harry E. Sandford, account execu- 
tive, professional division, Doherty, 
Clifford, Steers & Shenfield, N. Y., 
elected vp. 

Lewis Snyder, formerly of Leo Burn- 
ett, Chicago, joins J. M. Mathes Inc., 
N. Y., as vp and copy director. 

Milton J. Sutter, formerly director 
of production-traffic for Cunningham & 
Walsh, New York, appointed vp. 

John D. W. Barnetson named vp of 
Fitzgerald Adv., New Orleans. Others 
named as vps were: Walter K. Collins, 
Harold R. Huffman, Joseph L. Killeen 
Jr., Dan MacMillan, James J. Mc- 
Mahon, John J. O'Connell, and Mil- 
dred Thomas. Mrs. Thomas, Mr. Huff- 
man, Mr. Killeen Jr., Mr. McMahon 
and Mr. O'Connell are account execu- 
tives. Mr. Collins is tv creative director 
and Mr. MacMillan is print creative 

Irving Weber, head of art depart- 
ment, Brown & Crane Inc., N. Y., ap- 
pointed vp and director of agency. 
Howard Watts, account supervisor on 
Isodine Pharmacal Corp., named vp. 
Donald Blackburn, formerly of Tat- 
ham-Laird, N. Y., joins agency as copy 

Paula Van Brink appointed assistant 
production manager of Neale Adv. 
Assoc., Los Angeles. Mrs. Van Brink 
was formerly with J. Walter Thompson, 
New York, and KGBS Los Angeles. 

Rosemary Vordenberg, formerly with 
Stockton-West-Burkhart, to Ralph H. 
Jones Co., Cincinnati advertising 
agency, as director of market and 
media analysis. Maurice Oshry named 
director of contract department. 

Al Buffington, account executive with 
Young & Rubicam, to Beckman • 
Koblitz Inc., Los Angeles, as creative 

Barbara Walters, formerly of Tex 
McCrary Inc., N. Y., joins The Row- 
land Co., pr firm, that city, as director 
of tv and radio department. Richard 
Gilbert and John R. Winter join firm 
as account executives. 

Glenda Sullivan, formerly account 
executive, Ben Sackheim Inc., N. Y., 
appointed vp. 

Norval B. Stephens Jr., for four 
years marketing supervisor with Need- 
ham, Louis & Brorby, Chicago, named 
account executive. 

Albert C. Mullen, formerly account 
executive and copywriter with Earle 
Ludgin & Co., to copywriting staff of 
Reach, McClinton & Co., Chicago. 
James Abramic, formerly art director 
with Fuller, Smith & Ross, joins art 
staff of Reach agency. 

Ralph H. Major Jr., formerly vp in 
charge of pr at BBDO, N. Y., joins 
John Moynahan & Co., that city, as vp. 

Richard Turnbull 

appointed senior vp of 
American Assn. of 
Advertising Agencies. 
Mr. Turnbull, who 
previously was vp, has 
been member of 
AAAA staff for 35 
years. He will con- 
Mr. Turnbull tinue in charge of 
association's work on agency administra- 
tion, agency personnel and print produc- 

Jules Bundgus, vp and director of tv 
and radio, Kastor, Hilton, Chesley, Clif- 
ford & Atherton, N. Y. resigns. 

David 0. MacKenzie, assistant trade 
promotion manager for Quaker Oats 
Co.'s corn goods and Flako products, 
named advertising manager for these 
products. He headquarters in Chicago. 

Muriel Franko, formerly of Sid Du- 
Broff Assoc., N. Y., joins Regal Adv., 
N. Y., as account executive. 

Jack De Celle, formerly of Compton 
Adv., San Francisco, joins Kenyon & 
Eckhardt, that city, as copy chief. 

David Fleischhaker, joins Fuller & 
Smith & Ross, N. Y., as tv and radio 
department copywriter. 

Prudence Dorn, formerly director of 
home economics and women's services, 
Kenyon & Eckhardt, N. Y., joins Amer- 
ican Home Foods, that city, as director 
of home economics publicity. 

William L. Christensen, formerly of 
Chemway Corp., N. Y., joins William 
Pearson Corp., that city, as advertising 
promotion manager. 

Patricia Cameron, formerly of Young 
& Rubicam, N. Y., joins Kenyon & 
Eckhardt, that city, as copywriter. 

William J. Wiggins, formerly with 
United Feature Syndicate, joins Henry 
J. Kaufman & Assoc., Washington, as 
account executive. 


Robert J. Mcintosh 

elected president of 
Coahoma Broadcast- 
ing Co., parent or- 
ganization of WKDL 
Clarksdale, Miss., of 
which he also will be 
general manager. He 
formerly was station 
manager of WWJ De- 
troit and sales manager before that. 

Mr. Mcintosh 

George S. Milroy, formerly account 
executive for WDTM Detroit, pro- 
moted to sales manager. 

Jack Drees and Jim Smith, pres- 
ent co-owners of WKAB Mobile, be- 
come president and vp respectively, of 
WNVY Pensacola following purchase 
of same. Jack Howat, formerly of 
WKAB, becomes new general manager 
of WNVY and Don Griffith joins sales 
and sports department. 

Beulah Funk, member of sales de- 
velopment staff of Blair-TV, N. Y., 
promoted to sales development direc- 
tor. Before joining Blair-TV in 1957, 
Miss Funk had been with WOR, that 
city, as assistant in sales service and 


BROADCASTING, April 3, 1961 


I\r. Barris 

station relations from 1951-54 and as- 
sistant film manager of WOR-TV from 

Charles H. Barris, 

on staff of daytime 
programming depart- 
ment of ABC-TV, pro- 
moted to manager of 
tv daytime program- 
ming. He joined net- 
work in 1959 as pro- 
gram supervisor of 
Dick Clark's Ameri- 
can Bandstand. Previously, he was with 
closed circuit division of TelePromTer 

Franklin Sisson, formerly local sales 
manager of WOOD-TV Grand Rapids, 
Mich., to WWJ Detroit as station man- 

William F. Schnaudt promoted to sta- 
tion manager of WKNB New Britain, 
Conn., succeeding Norton Virgien who 

leaves broadcasting field. Mr. Schnaudt 
has been station's general sales manager. 

Wally McGough, formerly general 
manager of WKRC-TV Cincinnati, to 
ABC International Div. as director of 
station operations. In newly created 
position, Mr. McGough will act as con- 
sultant in all areas of station manage- 
ment to stations affiliated with ABC In- 


puts your 




The number 1 voice and picture 
in Northeastern New York and 
Western New England. 992-n 



William C. Gillogly, director of sales 
for ABC-TV Central Div. since 1957, 
promoted to vp in charge of sales, Chi- 
cago office, succeeding James W. Beach, 

who is leaving and will announce new 
plans shortly. 

Dale Morgan appointed program di- 
rector of KHOW Denver. He is broad- 
casting veteran in that area, having 
served as program director of KFEL 
and KLZ, both Denver. 

David S. Garber, formerly studio man- 
ager at Universal International for 13 
years, joins KTTV (TV) Los Angeles 
in similar capacity. 

Jack Pavis, formerly account execu- 
tive at Theodore Sills Public Relations, 
Chicago, to KABC Los Angeles in 
charge of advertising, research and pro- 
motion. He succeeds David Nowinson 
who transfers to station's news staff. 

Charles (Big Pete) Peterson, air 

personality at KLO Ogden, Utah, pro- 
moted to program director. Vern Stev- 
enson, formerly with KALL Salt Lake 
City, joins KLO as news director. 

Michael Dix, formerly newsman at 
WBBM Chicago, to KNX Los Angeles, 
in similar capacity. 

Stuart I. Mackie, 

formerly of Avery- 
Knodel Inc., Chicago, 
named manager of 
Detroit office. Mr. 
Mackie, whose ap- 
pointment is effective 
today, has been with 
A-K for four years. 
Previously, he was a 
time salesman for Minnesota stations, 
and with Chicago Title & Trust Co., 
with sales promotion and public rela- 
tions duties. 

Ted Hepburn, local sales manager of 
WHLO Akron, Ohio, promoted to gen- 
eral sales manager. Earlier, (Broad- 
casting, March 27) it was incorrectly 
reported that Mr. Hepburn was pro- 
moted to general manager. 

Hugh LaCrosse named chief engi- 
neer of WKRC-AM-FM Cincinnati. 
Mr. LaCrosse has served in various en- 
gineering capacities with station since 

Les Lindvig named sales manager 
of KOOL-TV Phoenix. He formerly 
served in similar capacity with KPHO- 
TV, that city. 

Althea Line, previously media di- 
rector of Coleman-Parr Adv., Los An- 
geles, joins KDAY Santa Monica, as 
account executive. 

Alton J. Lenoce, formerly commer- 
cial manager of WBRY Waterbury, 
named business manager of WNAB 
Bridgeport, both Connecticut. 

George M. Kroloff, formerly pr di- 


Mr. Murphy 

rector and newscast producer for 
WAIT Chicago, joins pr staff of Chi- 
cago Assn. of Commerce and Industry. 

Shaun F. Murphy 

named vp and gen- 
eral sales manager of 
KTVI(TV)St. Louis. 
He had previously 
served as national 
sales manager and 
prior to that was 
manager of WTVP 
(TV) Decatur, 111. 
Mr. Murphy began his broadcasting 
career in 1947, joining, what was then, 
WHOT South Bend as salesman. 

John Hathcock and Leon Tatham 

named continuity director and air per- 
sonality respectively of K1ZX Amarillo, 

Doug Harris named promotion di- 
rector of WRDW-TV Augusta, Ga. He 
previously was assistant promotion di- 
rector of WLOS-TV Asheville, N. C. 

Wayne D. Costner, formerly com- 
mercial manager of KYSN Colorado 
Springs, to KTUX Pueblo, Colo., in 
similar capacity. 

Allen Ludden, director of program 
services, CBS Radio owned and oper- 
ated stations, named to newly-created 
position of consultant for creative serv- 
ices, CBS News. In new post, Mr. Lud- 
den will be concerned with creation and 
development of information-related pro- 
grams, and techniques for their presen- 
tation. He will also serve as liaison be- 
tween CBS News and program depart- 
ments of both CBS-TV and CBS Radio. 

Glenn Gilbert, formerly manager, 
Avery-Knodel office in Detroit, joins 
AM Radio Sales, that city, in same 

George H. Fuchs, since August 1960 
vp, labor relations, at NBC, appointed 
vp, personnel, succeeding B. Lowell 
Jacobsen, who resigned to become di- 
rector of industrial relations for Pepsi- 

William Aronson, formerly of Gen- 
eral Artists Corp., joins ABC-TV as 
account executive. 

Rog Birkeland appointed sales mana- 
ger and assistant general manager of 
KGHM Brookfield, Mo. He formerly 
was account executive at KYSM-AM- 
FM Mankato, Minn. 

Robert Carpenter appointed assistant 
tv sales manager of WOOD-TV Grand 
Rapids, Mich. Mr. Carpenter had been 
saleman for WOOD prior to his pro- 

William Carpenter, formerly of Ziv- 
TV, N. Y., joins H-R Representatives, 


BROADCASTING, April 3, 1961 

that city, as account executive, tv sales. 

Joseph R. Briscoe Jr. and Robert 
Streider join KPLR-TV St. Louis as 
account executives. Mr. Briscoe was 
formerly account executive and an- 
nouncer for KWRE Warrenton, Mo., 
while Mr. Streider was account execu- 
tive for KCFM (FM) St. Louis. 

Richard Douglas joins WIP Phila- 
delphia, news department. He was for- 
merly with WISH Indianapolis and 
WAKY Louisville. 

Ray Nardoni, tv director of KVAR 
(TV) Phoenix-Mesa, Ariz., for five 
years, to KMOX-TV St. Louis as pro- 
ducer-director. He succeeds Ernest 
Byrne, who resigned for tv post in Ire- 

Gwinn Owens appointed public af- 
fairs coordinator for WJZ-TV Balti- 

Billye F. Ransdell joins KVOO-TV 
Tulsa, as continuity director. Ron 
Stone, formerly of KSWO-TV Lawton, 
Okla., and Budd Dailey of KKTV 
(TV) Colorado Springs, join news de- 

George R. Swear- 
ingen Jr., account ex- 
ecutive, CBS-TV Spot 
Sales, Atlanta, named 
manager of Atlanta 
office. Mr. Swearin- 
gen transferred from 
N. Y. office in 1959. 
Prior to that he was 
manager of Atlanta 
office for CBS Radio Spot Sales; man- 
ager of Weed & Co., and Weed Tele- 
vision Corp., Atlanta, and national sales 
manager, Teleways, Hollywood. 

Julian Anthony, ABC News corre- 
spondent, elected president The Work- 
ing Press Foundation New York. Or- 
ganization is composed of working 
newsmen from press, radio and tv in 
New York area. 

Jon Sherwood Schulbeck, formerly 
newscaster with WJR Detroit, to news 
staff of WGN-AM-TV Chicago as 

James Stevenson, publicist with 
WBBM-TV Chicago since last August, 
named national sales service represen- 
tative at CBS-owned outlet. Henry 
Roepken, former press information di- 
rector and audience promotion mana- 
ger for WBBM, joins news staff of 
WBBM-TV as editor. Thomas Walsh, 
for two years manager of The Lake- 
view Business Center of Junior Achieve- 
ment of Chicago, added to WBBM-TV 
information services department as pub- 

J. A. West Jr., general manager of 
KDMS El Dorado, Ark., elected presi- 
dent of UPI Broadcasters Assn. of 

BROADCASTING, April 3, 1961 

Mr. Swearingen 

DuPont winners receive awards 

Winners of the 1960 Alfred I. 
duPont Radio and Television Awards 
(Broadcasting, March 20) an- 
nounced at formal presentation cere- 
monies March 24 that their $1,000 
checks would be donated for appro- 
priate scholarships in broadcast edu- 
cation. At the annual awards ban- 
quet in Washington (1 to r) : Edward 
P. Morgan, ABC commentator re- 
ceiving plaque from Professor O. W. 
Riegel, director of the Lee Memorial 

Journalism Foundation and awards 
curator; Washington & Lee U. Presi- 
dent Fred Cole presenting award to 
Jerome R. Reeves, general manager, 
KDKA-TV Pittsburgh, winner of the 
television award, and W&L Presi- 
dent-emeritus Francis P. Gaines pre- 
senting the radio station award to 
Daniel W. Kops, president and gen- 
eral manager, WAVZ New Haven, 
Conn., the second DuPont award 
for that station. 

Arkansas. Hi Mayo, general manager of 
KBRI Brinkley, elected vp while John 
S. Haslam, UPI bureau manager in 
Little Rock, was named secretary. 

Michael A. Wiener, formerly writer, 
ABC-TV sales development department, 
joins H-R Representatives Inc., N. Y., 
as assistant director of sales promotion. 
Mr. Wiener, who was with ABC-TV 
for two years, previously served Tele- 
vision Bureau of Advertising, N. Y., in 
various capacities. 

Paul E. Yoakum named operations 
director of WBNS-TV Columbus, Ohio, 
replacing Arthur D. Vittur who resigned 
to become advertising director of Mid- 
western Volkswagen Inc. 

Philip Thornton named staff director 
of KNXT (TV) Los Angeles. 

Gilbert G. Wagi joins meteorological 
department of WRCV-TV Philadelphia. 
Prior to joining station Mr. Wagi served 
as meteorologist with U.S. Navy. 

Dwight Weist and Frank Blair, an- 
nouncers, join WNBC New York, as 
daytime newscasters. 

Tony Brunton, WICC Fairfield, Conn., 
named news director. 

Arch Yancey, from KNUZ Houston, 
to WERE Cleveland, as air personality. 
Johnny McKinney from KQV Pitts- 
burgh; Jerry Miller from KONO San 
Antonio and Mike March from WIZE 

Springfield, Ohio, all join KNUZ as air 

Jay Wood, formerly air personality 
with WDNC Durham, N. C, resigns 
to join Target Recording Studios, that 
city, as recording technician and pro- 

Gene Norman joins KRHM (FM) 
Los Angeles as air personality. 

Johnny Canton, formerly air person- 
ality with KZIX Fort Collins, Colo., to 
WNOW York, Pa., in similar capacity. 


William C. Payette, 

general sales manager 
of United Press Inter- 
national, named man- 
ager of UPI's south- 
west division, head- 
quartered in Dallas. 
He will be in charge 
of UPI news and 
business operations in 
nine states from Louisiana to Wyom- 
ing, and also will continue as member 
of UPI board of directors. No suc- 
cessor was named. Mr. Payette estab- 
lished UPI Movietone News, film serv- 
ice for television stations, in early 1950s 
and since then has had number of ex- 
ecutive posts in New York. 

Het Manheim, signed by Format 
Films, animated film firm, Hollywood, 


Mr. Payette 

to head agency's new program depart- 

Marshall Stone, director, joins Filmex 
Inc., N. Y., as production manager and 

Carl Miller, formerly of United Art- 
ists Associated, joins Independent Tele- 
vision Corp., Seattle, Western Sales Div. 

Paul Kasander named national sales 
manager of Animation Center, newly 
created commercial div., of Felix the 
Cat Productions, New York. 

Keith Gaylord, formerly with Artists 
Attractions, to Fred Niles Productions, 
Chicago, as assistant director. 

Joseph A. Fiorelli and Norton T. 
Gretzler join On Film Inc. (producers 
of commercial tv and industrial motion 
pictures), Princeton, N. J. Mr. Fiorelli 
has been named producer while Mr. 
Gretzler takes on duties of commercial 


Burnis M. Kelly appointed assistant 
to president of Stancil-Hoffman Corp., 
manufacturer of Minitape recorders. 

Alfred H. Canada named manager of 
engineering for Raytheon Co's Santa 
Barbara division, succeeding Stanley D. 
Crane, resigned. 

William R. Tincher, former associate 
director of Bureau of Litigation, Fed- 

eral Trade Commission, joins Westing- 
house Electric Corp., N. Y., new anti- 
trust section of Westinghouse law de- 

Mr. May Mr. Battison 

Russell P. May and John H. Battison, 

Washington consulting engineers, an- 
nounce formation of May & Battison, 
Sheraton Building, that city. Mr. May 
is among founders of Assn. of Federal 
Communications Consulting Engineers. 
Mr. Battison formerly was assistant chief 
allocations engineer at ABC. 


John V. Buffington appointed assis- 
tant to chairman of Federal Trade 
Commission. He formerly served as 
assistant general counsel in charge of 
division of special legal assistants. 


D. A. PoyntZ elected director of Walsh 
Adv. Co. Ltd., Toronto. 

J. Hugh Dunlop, manager of CKDH 
Amherst, N.S., to CKDM Dauphin, 
Man., in similar capacity, succeeding 

Jack M. Henderson who resigned. 

Thomas H. Tonner, formerly mana- 
ger of CKCW Moncton, N.B., named 
manager of CHSJ Saint John, N.B. 

Donald H. Hartford, manager of 
CFAC Calgary, Alta., promoted to vp 
and general manager. 

Sydney L. Capell, manager of radio- 
tv electronics department of Zenith 
Radio Corp. of Canada, elected vp. 

Leonard George Hayden, 54, chief 
engineer of Crowell-Collier Broadcasting 
Corp. (KFWB Los Angeles, KEWB 
Oakland-San Francisco, KDWB Minne- 
apolis-St. Paul) died March 27 in Min- 

Dan Thompson, 56, member of radio 
pioneers and for 14 years radio-tv direc- 
tor of National Safety Council, Chicago, 
died March 29 at his home in Lombard, 
111., after long illness. 


Powell Crosley Jr., 74, radio pioneer 
and one-time owner of Crosley Broad- 
casting Corp., died of heart attack at 
his home in Cincinnati March 28. Mr. 
Crosley established WLW, that city, in 
1921 and then sold his interests to Avi- 
ation Corp. (Avco) in September 1945. 

Joseph P. Duchaine, 58, president 
of Bay State Broadcasting Co., (WBSM- 
AM-FM) New Bedford, Mass., died 
March 24 following heart attack. 


Networks are listed alphabetically 
with the following information: time, 
program title in italics, followed by 
sponsors or type of sponsorship. Ab- 
breviations: sust., sustaining; part., par- 
ticipating; alt., alternate sponsor; co- 
op, cooperative local sponsorships. All 
times EST. Published first issue in each 


10- 11 a.m. 

ABC-TV No network service. 
CBS-TV 10-10:30 Lamp Unto My Feet, sust., 
10:30-11 Look Up and Live, sust. 
NBC-TV No network service. 

11- 12 noon 

ABC-TV No network service. 

CBS-TV 11-11:30 UN In Action, sust.; 11:30-12 

Camera Three, sust. 

NBC-TV No network service. 

Noon-1 p.m. 

ABC-TV 12-12:30 Meet the Professor, sust. 
ends May 14; 12:30-1 Pip the Piper, Gen. 

CBS-TV 12-12:30 Washington Conversation, 
sust.; 12:30-12:55 Accent, sust.; 12:55-1 News, 

NBC-TV No network service. 

1-2 p.m. 

ABC-TV 1-1:30 Directions '61, sust. ends June 

25; 1:30-2 Issues and Answers, sust. ends 
April 9. 

CBS-TV No network service. 

NBC-TV 1-1:15 News, sust.; 1:15-1-30 No 

network service; 1:30-2 Frontiers of Faith, 


2- 3 p.m. 

ABC-TV No network service. 

CBS-TV Baseball Game of the Week, part., 

begins April 15. 

NBC-TV Major League Baseball, various 

3- 4 p.m. 

ABC-TV No network service. 
CBS-TV Baseball, cont. 
NBC-TV Baseball, cont. 

4- 5 p.m. 

ABC-TV 4-4:30 Roundup. U.S.A., sust.; 4:30- 
5 Issues & Answers, sust. 
CBS-TV Basebaii, cont. 
NBC-TV Baseball, cont. 

5- 6 p.m. 

ABC-TV 5-5:30 Matty's Funday Funnies, 
Mattel; 5:30-6 Rocky & His Friends, Gen. 
Mills, American Chicle, Peter Paul. 
CBS-TV 5-5:30 Ted Mack and the Original 
Amateur Hour, J. B. Williams; 5:30-6 GE 
College Bowl, Gen. Elec. 

NBC-TV 5-5:30 Celebrity Golf, Kemper; 
5:30-6 Chet Huntley Reporting, Kemper. 


6- 7 p.m. 

ABC-TV 6-6:30 No network service; 6-30- 

7:30 Walt Disney Presents, part. 

CBS-TV 6-6:30 I Love Lucy, Block Drug, 

Clairol; 6:30-7 Twentieth Century, Pruden- 

NBC-TV 6-6:30 Meet the Press, co-op; 6:30- 

7 People Are Funny, E. R. Squibb. 

7- 8 p.m. 

ABC-TV 7-7:30 Walt Disney Presents, cont.; 
7:30-8:30 Maverick, Kaiser, Armour, Nox- 
zema, R. J. Reynolds, DuPont. 
CBS-TV 7-7:30 Lassie, Campbell Soup; 7:30- 

8 Dennis the Menace, Best Foods, Kellogg. 
NBC-TV Shirley Temple, Malto, Beechnut 
Life Savers, Walt Disnev, Fedders, Gen. 

8- 9 p.m. 

ABC-TV 8-8:30 Maverick, cont.; 8:30-9 Law- 
man, R. J. Reynolds, Whitehall. 
CBS-TV Ed Sullivan Show, Colgate, East- 
man Kodak. 

NBC-TV 8-8-30 National Velvet, Rexall, Gen. 
Mills; 8:30-9 Tab Hunter, P. Lorillard, West- 

9- 10 p.m. 

ABC-TV 9-9:30 The Rebel, P&G, Liggett & 
Myers; 9:30-10:30 The Asphalt Jungle, Spei- 
del, Gillette, Amer. Chicle, Beecham, Cluett 
Peabodv, Pepsi Cola. 

CBS-TV 9-9:30 GE Theatre, Gen. Elec; 9:30- 
10 Jack Benny Program, Lever, State Farm. 
NBC-TV Chevy Show, Chevrolet. 

10- 11 p.m. 

ABC-TV 10-10:30 Asphalt Jungle, cont.; 
10:30-11 Winston Churchill: The Valiant 
Years, Dalton. 

CBS-TV 10-10:30 Candid Camera, Lever, 
Bristol-Myers; 10:30-11 What's My Line, 
Kellogg, Sunbeam. 

NBC-TV 10-10:30 Loretta Young Show, Toni, 
Warner-Lambert, alt.; 10:30-11 This Is Your 
Life, Block Drug. 


BROADCASTING, April 3, 1961 

11-11:15 p.m. 

sust.; 8:15-9 

ABC-TV No network service. 

CBS-TV Sunday News Special, Whitehall, 

alt. with Carter. 

NBC-TV No network service. 


7- 8 a.m. 

ABC-TV No network service. 
CBS-TV No network service. 
NBC-TV Today, part. 

8- 9 a.m. 

ABC-TV No network service. 
CBS-TV 8-8:15 CBS News, 
Captain Kangaroo, part. 
NBC-TV Today, cont. 

9- 10 a.m. 

ABC-TV No network service. 
CBS-TV No network service. 
NBC-TV No network service. 

10- 11 a.m. 

ABC-TV No network service. 

CBS-TV 10-10:30 I Love Lucy, part.; 10:30-11 

Video Village, part. 

NBC-TV 10-10-30 Say When, part.; 10:30-11 
Play Your Hunch, part. 

11 a.m.-noon 

ABC-TV 11-11:30 Morning Court, part.; 11:30- 

12 Love That Bob, part. 

CBS-TV 11-11:30 Double Exposure, part.; 
11:30-12 Surprise Package, part. 
NBC-TV 11-11:30 The Price Is Right, part.; 
11:30-12 Concentration, part. 


Noon-1 p.m. 

ABC-TV 12-12:30 Camouflage, part.; 12:30-1 
Number, Please, part. 

CBS-TV 12-12:30 Love of Life, part.; 12:30- 
12:45 Search for Tomorrow, P&G; 12:45-1 
Guiding Light, P&G. 

NBC-TV 12-12-30 Truth or Consequences, 
part.; 12:30-12:55 It Could Be You, part.; 
12:55-1 News, Gen. Mills. 

1-2 p.m. 

ABC-TV 1-1:25 About Faces, part.; 1:25-1:30 
Midday News, sust.; 1:30-2 No network 

CBS-TV 1-1:05 News, sust: 1:05-1:30 No net- 
work service; 1:30-2 As the World Turns, 

NBC-TV No network service. 

2- 3 p.m. 

ABC-TV 2-2:30 Day In Court, part.; 2:30-3 
Seven Keys, part. 

CBS-TV 2-2:30 Face the Facts, sust.; 2:30-3 
Art Linkletter's House Party, part. 

NBC-TV 2-2:30 Jan Murray Show, part.; 
2:30-3 Loretta Young Theatre, part. 

3- 4 p.m. 

ABC-TV 3-3:30 Queen For A Day, part.; 

3:30-4 Who Do You Trust?, part. 

CBS-TV 3-3:30 The Millionaire, part.; 3:30-4 

The Verdict Is Yours, part. 

NBC-TV 3-3-30 Young Dr. Malone, part.; 

3:30-4 From These Roots, part. 

4- 5 p.m. 

j ABC-TV American Bandstand, part. 

CBS-TV 4-4:15 The Brighter Day, part.: 
; 4:15-4:30 The Secret Storm, part.; 4:30-5 

Edge of Night, part. 

NBC-TV 4-4:30 Make Room For Daddy, 
part.; 5:40-5 Here's Hollywood, part. 

5- 6 p.m. 

ABC-TV 5-5:30 American Bandstand, cont.; 
5:30-6 Rocky & His Friends, (Tue., Thur.) ; 
Rin Tin Tin (Mon., Fri.); Lone Ranger, 
i Wed.), part. 

CBS-TV No network service. 
NBC-TV No network service. 

6-7:30 p.m. 

ABC-TV 6-6:15 News, sust.; 6:15-7:30 No 
network service, except Tue., 7-7:30 Ex- 
pedition, Ralston Purina. 

■CBS-TV 6-6:45 No network service; 6:45-7 
News, part.; 7-7:30 No network service. 
NBC-TV 6-6:45 No network service; 6-45-7 
Huntley -Brinkley News, Texaco; 7-7:30 No 

i network service. 

11:15-1 a.m. 

ABC-TV No network service. 
CBS-TV No network service. 
NBC-TV Jack Paar Show, part. 

7:30-8 p.m. 

ABC-TV 7:30-8:30 Cheyenne, Union Carbide, 
P&G, Ralston, Bristol-Myers, R. J. Reynolds, 
duPont, Pepsi Cola, Warner-Lambert, Men- 

CBS-TV To Tell the Truth, American Home, 
Helene Curtis. 

NBC-TV 7:30-8:30 The Americans, Dow, 
Pepsi-Cola, Max Factor, Readers' Digest, 
Block Drug. 

8-9 p.m. 

ABC-TV 8-8:30 Cheyenne, cont.; 8:30-9:30 
SurfSide 6, Brown & Williamson, Whitehall, 
Johnson & Johnson, Pontiac. 

CBS-TV 8-8 

Carnation; 8 
NBC-TV 8-8 

30 Pete & Gladys. Goodvear, 
30-9 Bringing Up Buddy, Scott. 
30 The Americans, cont.; 8:30-9 

Wells Fargo, American Tobacco, Beechnut. 

9- 10 p.m. 

ABC-TV 9-9-30 SurfSide 6, cont.; 9:30-10:30 
Adventures in Paradise, Whitehall, J. B. Wil- 
liams, Noxzema, L&M, Amer. Chicle, Union 

CBS-TV 9-9:30 Danny Thomas, Gen. Foods; 
9:30-10 Andy Griffith, Gen. Foods. 
NBC-TV 9-9:30 Acapulco, R. J. Reynolds, 
Warner-Lambert; 9:30-10 Concentration, P. 
Lorillard, starts April 17. 

10- 11 p.m. 

ABC-TV 10-10:30 Adventures in Paradise, 
cont.; 10:30-11 Peter Gunn, Bristol-Myers, 
R. J. Reynolds. 

CBS-TV 10-10:30 Hennessey, Gen. Foods, P. 
Lorillard; 10:30-11 June Allyson Show, du- 

NBC-TV 10-10:30 Barbara Stanwyck Theatre, 
Alberto-Culver, Amer. Gas Assn.; 10:30-11 
No network service. 

7:30-8 p.m. 

ABC-TV Bugs Bunny, Gen. Foods, Colgate. 

CBS-TV No network service. 

NBC-TV 7:30-8-30 Laramie, Pittsburgh Plate 

Glass, Beechnut. Amer. Gas Assn., Union 

Carbide, Pepsi-Cola, R. J. Reynolds, Gold 


8-9 p.m. 

ABC-TV 8-8:30 Rifleman, P&G; 8:30-9 Wyatt 
Earp. P&G, Gen. Mills. 

CBS-TV 8-8:30 Father Knows Best, Gen. 
Foods, Scott, Lever; 8:30-9 Dobie Gillis, 
Pillsburv, Philip Morris. 

NBC-TV 8-8:30 Laramie, cont.; 8:30-9 Alfred 
Hitchcock, Mercury, Revlon. 

9-10 p.m. 

ABC-TV Stagecoach West, Brown & William- 
son, Simoniz, Gillette, Miles, Ralston, Gen. 

CBS-TV 9-9:30 Tom Ewell Show, Quaker 
Oats, P&G: 9:30-10 Red Skelton, Pet Milk, 
S. C. Johnson. 

NBC-TV Thriller, All-State, Glenbrook, 
American Tobacco, Beechnut. 

10-11 p.m. 

ABC-TV 10-10:30 Alcoa Presents, Alcoa; 

10:30-11 No network service. 

CBS-TV Garry Moore Show, Polaroid, S. C. 

Johnson, Plymouth. 

NBC-TV Specials, part. 

7:30-8 p.m. 

ABC-TV 7-30-8:30 Hong Kong, Armour, Kai- 
ser, Brillo, Derby, duPont, Coleman, P. 

CBS-TV 7:30-8:30 Malibu Run, Lorillard, 
Amer. Home. 

NBC-TV 7:30-8:30 Wagon Train, R. J. 
Reynolds, Revlon, National Biscuit. 

8-9 p.m. 

ABC-TV 8:8:30 Hong Kong, cont.; 8:30-9 
Adventures of Ozzie & Harriet, Eastman 
Kodak, Coca-Cola. 

CBS-TV 8-8-30 Malibu Run, cont.; 8:30-9 
Danger Man, Brown & Williamson, Kimberly 

NBC-TV 8-8:30 Wagon Train, cont.; 8:30-9 

TYPE 314D 





jr i 



.> i 


Easily and positively tuned from front of 
cabinet with external tuning and loading 
controls. Separate adjustment of out-put 
power. Terminal strips in transmitter for 
connection of remote control unit, 
write for details and competitive pricing 



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BROADCASTING, April 3, 1961 



April 14: 10:30-11 p.m. 

Close-Up!, Bell & Howell. 
April 17: 10:30 p.m.-12 Midnight 

Oscar Awards. P&G, Sara Lee. 
April 18: 10-10:30 p.m. 

Close-Up !. Bell & Howell. 
April 20: 8:30-9:30 p.m. 

Pat Boone Show, Bulova. 
April 20: 10:30-11 p.m. 

Ernie Kovacs Show, Dutch Masters. 
April 27: 10:30-11 p.m. 

Close-Up!. Bell & Howell. 
May 9: 10-10:30 p.m. 

Close-Up!, Bell & Howell. 
Mav 16: 8:30-9 p.m. 

Close-Up!, Bell & Howell. 
May 18: 10:30-11 p.m. 

Ernie Kovacs Show, Dutch Masters. 
Mav 30: 10-10:30 p.m. 

Close-Up!, Bell & Howell. 
June 13: 10-10:30 p.m. 

Close-Up!. Bell & Howell. 
June 15: 10:30-11 p.m. 

Ernie Kovacs Show, Dutch Masters. 
June 22: 10:30-11 p.m. 

Close-Up!, Bell & Howell. 


April 8: 5-6 p.m. 
25th Masters Golf Tournament, Ameri- 
can Express Travelers Insurance. 
April 9: 3-4 p.m. 

Price Is Right, Lever. 

9- 10 p.m. 

ABC-TV Hawaiian Eye, Whitehall, American 
Chicle, Beecham, Carter, Lever, P. Lorillard, 
Corn Products. 

CBS-TV 9-9:30 Angel, S. C. Johnson, Gen. 
Foods; 9:30-10 I've Got a Secret, R. J. 
Reynolds, Bristol-Myers. 
NBC-TV Perry Como Show, Kraft. 

10- 11 p.m. 

ABC-TV Naked City, Amer. Chicle, Brown & 
Williamson, Bristol-Myers, Derby, Warner- 
Lambert, Ludens, DuPont, Haggar Slacks. 
CBS-TV U. S. Steel Hour-Circle Theatre, 
U. S. Steel alt. with Armstrong Cork. 
NBC-TV 10-10:30 Peter Loves Mary, P&G; 
10:30-11 No network service. 

7:30-8 p.m. 

ABC-TV Guestward Ho, Ralston, Seven-Up. 
CBS-TV December Bride, sust. last program 
April 20; then 7:30-8:30 Summer Sports 
Spectacular, Schlitz. 

NBC-TV 7:30-8:30 Outlaws, Warner-Lambert, 
Beechnut, Colgate, DuPont, Brown & Wil- 

8- 9 p.m. 

ABC-TV 8-8:30 Donna Reed Show, Johnson 
& Johnson, Campbell Soup; 8:30-9 Real 
McCoys, P&G. 

CBS-TV 8-8:30 Sports, cont; 8:30-9 Zane 
Grey. S. C. Johnson, P. Lorillard. 
NBC-TV 8-8-30 Outlaws, cont.; 8:30-9 Bat 
Masterson, Sealtest. 

9- 10 p.m. 

ABC-TV 9-9:30 My Three Sons, Chevrolet; 
9:30-10:30 The Untouchables, L&M, Armour, 
Whitehall, Beecham, Corn Products. 
CBS-TV Gunslinger. R. J. Reynolds, Gillette. 
NBC-TV 9-9:30 Bachelor Father, American 
Tobacco, American Home; 9:30-10 The Ford 
Show, Ford. 

10- 11 p.m. 

ABC-TV 10-10:30 The Untouchables, cont.; 
10:30-11 Silents, Please, Dutch Masters, 
Campbell, Quaker. 

CBS-TV Face the Nation and CBS Reports, 
alt., sust. 

NBC-TV 10-10:30 The Groucho Show, Block 
Drugs, Toni; 10:30-11 No network service. 

7:30-8 p.m. 

ABC-TV Matty's Funday Funnies, Mattel. 


Young People's Concert, Shell. 
April 9: 4-5:30 p.m. 

25th Masters Golf Tournament, Ameri- 
can Express Travelers Insurance. 
April 20: 8-9 p.m. 

Highlights of the 1961 Circus, Top 
Value Stamps. 
April 21: 8:30-10 p.m. 
Million Dollar Incident With Jackie 
Gleason, Timex. 
April 27: 9-10 p.m. 
Family Classics {Jane Eyre), John H. 
May 19: 8:30-9:30 p.m. 
Arthur Godfrey Show, Bulova. 


April 7: 9-10 p.m. 

Sing Along With Mitch. Ballantine. 
April 9: 6:30-7 p.m. 

Trial of Adolph Eichmann, sust. 
April 11: 10-11 p.m. 

JFK #2. P&G. 
April 12: 9-10 p.m. 

Bob Hope Buick Show, Buick. 
April 13: 4-5 p.m. 

Purex Specials for Women, Purex. 
April 14: 9-10 p.m. 

Bell Telephone Hour, AT&T. 
April 16: 5-6 p.m. 

Omnibus, Aluminium. 
April 16: 10-11 p.m. 

NBC White Paper #5, Timex y 2 . 
April 18: 10-11 p.m. 

CBS-TV 7:30-8:30 Rawhide, Nabisco, Parlia- 
ment, Gen. Foods, Drackett, Bristol-Myers. 
NBC-TV Happy. DuPont, Brown & William- 

8- 9 p.m. 

ABC-TV 8-8-30 Harrigan & Son, Reynolds 
Metals; 8:30-9 Flintstones, Miles, R. J. Rey- 

CBS-TV 8-8:30 Rawhide, cont.; 8:30-9:30 
Route 66, Philip Morris, Sterling Drug, Chev- 

NBC-TV 8-8:30 Five-Star Jubilee. Massey- 
Ferguson, (starting May 12: Whispering 
Synith): 8:30-9 Westinghouse Playhouse, 
Westinghouse, (starting May 12 Five Star 
Jubilee, Massey-Ferguson) . 

9- 10 p.m. 

ABC-TV 77 Sunset Strip, American Chicle, 
Whitehall, Beecham, R. J. Reynolds. 
CBS-TV 9-9:30 Route 66, cont.; 9:30-10 Way 
Out, L&M. 

NBC-TV Bell Telephone Hour, alt. weeks, 
AT&T; starting May 12: 9-9:30 Lawless Years, 
Brown & Williamson, Alberto-Culver; 9:30-10 
Westinghouse Playhouse, Westinghouse. 

10- 11 p.m. 

ABC-TV 10-10:30 Robert Taylor in the De- 
tectives, P&G; 10:30-11 Law & Mr. Jones, 
P&G, Simoniz, P. Lorillard. 
CBS-TV 10-10:30 Twilight Zone, Colgate; 
10:30-11 Eyewitness to History, Firestone. 
NBC-TV Michael Shayne, P. Lorillard, Dow, 


10-11 a.m. 

ABC-TV No network service. 
CBS-TV Captain Kangaroo, part., ends April 
8, then 9:30-10:30 Captain Kangaroo; 10:30-11 
Mighty Mouse Playhouse, Colgate. 
NBC-TV 10-10:30 Shari Lewis Show, National 
Biscuit, Remco, American Doll & Toy; 10:30- 
11 King Leonardo & His Short Subjects, 
Gen. Mills, Sweets. 

11 a.m.-noon 

ABC-TV 11-11:30 No network service; 11:30- 

12 TBA. 

CBS-TV 11-11:30 Magic Land of Allakazam, 
Kellogg; 11:30-12 Roy Rogers Show. Nestle 

NBC-TV 11-11:30 Fury, Miles, Nabisco, 
Sweets; 11:30-12 Lone Ranger, Gen. Mills. 

Noon-1 p.m. 

ABC-TV 12-12-30 No network service; 12:30-1 
Pip the Piper, Gen. Mills. 

CBS-TV 12-12:30 Sky King, Nabisco; 12:30-1 
Saturday News with Robert Trout, sust. 
NBC-TV 12-12:30 My True Story, Glenbrook, 

Cry Vengeance, Purex. 
April 21: 9-10 p.m. 

Sing Along With Mitch. Ballantine. 
April 22: 9:30-10 p.m. 

Equitable's Our American Heritage, 
April 25: 10-11 p.m. 

Dean Martin Show, sust. 
April 28: 10-11 p.m. 

Jane Powell Show, Pepsi Cola. 
May 5: 8:30-10 p.m. 

Hallmark Hall of Fame, Hallmark. 
May 7: 5-6 p.m. 

Las Vegas Golf, Kemper, Wilson. 
May 9: 10-11 p.m. 

The Chet Huntley Special, sust. 
May 13: 8:30-9:30 p.m. 

Bob Hope Buick Show, Buick. 
May 13: 9:30-10 p.m. 

Equitable's Our American Heritage, 
May 16: 10-11:30 p.m. 

Emmy Awards, P&G. 
May 23: 10-11 p.m. 

NBC White Paper #6, Timex 
May 30: 10-11 p.m. 

The Peculiar People, Purex. 
June 6: 10-11 p.m. 

Summer on Ice, Brewer's Foundation. 
June 13: 10-11 p.m. 

TV Guide Awards, Lever. 
June 20: 10-11 p.m. 

JFK #3, Lever. 
June 27: 10-11 p.m. 

Dr. B, Merck, Sharp & Dohme. 

Dow, Simoniz; 12:30-1 Detective's Diary, 
Glenbrook, Simoniz. 

1- 2 p.m. 

ABC-TV No network service. 

CBS-TV 1-1:30 Robert Trout & The News, \ 

sust. After April 15 No network service; 

1:30-2 No network service. 

NBC-TV 1-1:30 Mr. Wizard, sust.; 1:30-2 No 

network service. 

2- 5 p.m. 

ABC-TV No network service. 

CBS-TV Baseball Game of the Week, starts 

April 15, part. 

NBC-TV Major League Baseball, various , 

5-7:30 p.m. 

ABC-TV 5-6 All Star Golf, Reynolds Metals, j 
Armour ends April 22; 6-7:30 No network fl 

CBS-TV No network service. 
NBC-TV 5-5:30 Bowling Stars, Gen. Mills 
starts April 8; 5:30-6 Captain Gallant, Gen. I 
Mills, starts April 8; 6-7:30 No network , 

7:30-8 p.m. 

ABC-TV 7:30-8:30 Roaring Twenties, War- 
ner-Lambert, Gillette, Simoniz, Mennen, 

CBS-TV 7:30-8:30 Perry Mason, Parliament, 
Colgate, Sterling Drug, Drackett, Moores. 
NBC-TV 7:30-8:30 Bonanza, American To- 
bacco, RCA. 

8- 9 p.m. 

ABC-TV 8-8:30 Roaring Twenties, cont.; 8:30- 
9 Leave It to Beaver, Ralston, Colgate. 
CBS-TV 8-8:30 Perry Mason, cont.; 8:30-9:30 
Checkmate, Brown & Williamson, Lever, 
Kimberly Clark. 

NBC-TV 8-8:30 Bonanza, cont.; 8:30-9 Tall 
Man, R. J. Reynolds, Block Drug. 

9- 10 p.m. 

ABC-TV Lawrence Welk, Dodge, J. B. 

CBS-TV 9-9:30 Checkmate, cont.; 9:30-10 
Have Gun, Will Travel, Lever, Whitehall. 
NBC-TV 9-9-30 Deputy, Gen. Cigar, Bristol- 
Myers; 9:30-10:30 The Nation's Future, sust. 

10- 11 p.m. 

ABC-TV 10-10:45 Fight of the Week, Gillette, 
Miles; 10:45-11 Make That Spare, Brown & 
Williamson, Gillette. 

CBS-TV 10-10:30 Gunsmoke, L&M, Reming- 
ton Rand; 10:30-11 No network service. 
NBC-TV 10-10:30 The Nation's Future, cont.; 
10:30-11 No network service. 


BROADCASTING, April 3, 1961 



As compiled by Broadcasting: March 
23 through March 29. Includes data 
on new stations, changes in existing 
stations, ownership changes, hearing 
cases, rules & standards changes, rou- 
tine roundup. 

Abbreviations: DA — directional antenna, cp 
— construction permit. ERP — effective radi- 
ated power, vhf — very high frequency, uhf 
— ultra high frequency, ant. — antenna, aur.— 
aural, vis. — visual, kw — kilowatts, w — watts, 
mc — megacycles. D — day. N — night. LS — 
local sunset, mod. — modification, trans.— 
transmitter, unl. — unlimited hours, kc — kilo- 
cycles. SCA — subsidiary communications au- 
thorization. SSA — special service authoriza- 
tion. STA — Special temporary authorization. 
SH — specified hours. * — educational. Ann. — 

Existing tv stations 


KYMA (TV) Flagstaff, Ariz.— Coconino 
Tclccsstcrs Inc 

KLMC-TV Lamar, Colo.— Televents Inc. 

KWHT-TV Goodland, Kans. — Standard 
Electronics Corp. Changed from KBLR-TV. 

KWBC-TV Gallup, N. M.— Televents Inc. 

KOXO (TV) Portland, Ore.— Fisher Bcstg. 

WAND-TV Pittsburgh. Pa— Agnes J. R. 
Greer. Changed from WKFJ-TV. 

WSVI (TV) Christiansted, V. I.— Supreme 
Bcstg. Co. of Puerto Rico. 

New am stations 

Marianna, Ark. — Lee Bcstg. Co. Granted 
1460 kc. 500 w., DA, D. P.O. address Clyde 
Andrews, Wiley Bldg., Marianna, Ark. Esti- 
mated construction cost $20,636, first year 
operating cost $26,538, revenue $36,000. Prin- 
cipals are Ross A. Hayes, 25%, Lon Mann, 
Clyde S. Andrews, W. H. Gerrard and Emer- 
son Newbern, each 18.75%. Mr. Hayes is in 
cotton ginning. Mr. Mann is farmer. Mr. 
Andrews is CPA. Mr. Gerrard is farmer. 
Mr. Newbern is cotton broker. Action March 

Hillsville, Va.— Carroll Bcstg. Co. Granted 
1400 kc. 250 w. P.O. address c/o Rush L. 
Akers, Box 248 Hillsville, Va. Estimated con- 
struction cost $5,200, first year operating cost 
$20,871, revenue $31,234. Applicants are Dale 
W. Gallimore and Rush L. Akers, equal part- 
ners. Mr. Gallimore was formerly employed 
by WPAQ Mt. Airy, N. C. Mr. Akers form- 
erly was in automobile agency business; 
engineering condition and program tests not 
to be authorized until permittee has sub- 
mitted evidence to show that Mr. Gallimore 
has severed all connection with WPAQ. 
Chmn. Minow and Comr. Ford dissented. 
Action March 29. 

Vandalia, 111. Peter-Mark Bcstg. Co. — 1500 
kc, 250 w. P.O. address 216 Ferguson St., 
Jerseyville, 111. Estimated construction cost 
$13,685.63, first year operating cost $36,000, 
revenue $48,000. Wilbur J. Meyer, sole own- 
er, is majority stockholder of WJBM Jersey- 
ville, 111. Ann. March 29. 

Existing am stations 


KRXK Rexburg, Idaho — Granted increased 
daytime power on 1230 kc from 250 w to 1 
(kw, continued nighttime operation with 
250 w; engineering conditions. Chrm. Min- 
ow not participating. Ann. March 29. 

KSIG Crowley, La. — Granted increased 
daytime power on 1450 kc from 250 w to 1 
kw; continued nighttime operation with 
250 w; remote control permitted; engineer- 
ing conditions. Ann. March 29. 

KNOC Natchitoches, La. — Granted in- 
creased daytime power on 1450 kc from 250 
|iw to 1 kw, continued nighttime operation 
with 250 w; remote control permitted; en- 
gineering conditions. Comr. Ford dissented. 
Ann. March 29. 

KWRE Warrenton, Mo. — Granted increased 
power on 730 kc, D, from 500 w to 1 kw; 
engineering conditions. Ann. March 29. 

WGBG Greensboro, N. C— Granted in- 
creased daytime power on 1400 kc from 250 
w to 1 kw, continued nighttime operation 
with 250 w; remote control permitted; en- 
gineering conditions. Ann. March 29. 

WSIC Statesville, N. C— Granted increased 
daytime power on 1400 kc from 250 w to 1 
kw, continued nighttime operation with 250 
w; engineering conditions. Chrm. Minow not 
participating. Ann. March 29. 

KMHT Marshall, Tex. — Granted increased 
daytime power on 1450 kc from 250 w to 
1 kw, continued nighttime operation with 
250 w; remote control permitted; engineer- 
ing conditions. Chrm. Minow not participat- 
ing; Comr. Bartley dissented. Ann. March 

WRON Ronceverte, W. Va.— Granted in- 
creased daytime power on 1400 kc from 250 
w to 1 kw. continued nighttime operation 
with 250 w; engineering conditions. Ann. 
March 29. 

WLOG Logan, W. Va. — Granted increased 
daytime power on 1230 kc from 250 w to 
1 kw, continued nighttime operation with 
250 w; remote control permitted; engineer- 
ing condition. Ann. March 29. 


WMSL Decatur, Ala. — Cp to increase day- 
time power from 250 w to 1 kw and install 
new trans. (1400kc) Ann. March 24. 

KIBE Palo Alto, Calif.— Cp to increase 
power from 1 kw to 5 kw and install new 
trans. (1350kc) Ann. March 29. 

WDBF Delray Beach, Fla.— Cp to change 
hours of operation from D to Unl., using 
power of 500 w, 5 kw-LS and employing 
DA-N and D (DA-2). (1420kc) Ann. March 

KAYS Hays, Kans — Cp to increase daytime 
power from 250 w to 1 kw and install new 
trans. (1400kc) Ann. March 24. 

KRTN Raton, N. M.— Cp to increase day- 
time power from 250 w to 1 kw and install 
new trans. (1490kc) Ann. March 24. 

WDOE Dunkirk, N. Y.— Mod. of license to 
change station location from Dunkirk, New 
York to Dunkirk-Fredonia, New York. (1410- 
kc) Ann. March 29. 

WFLS Fredericksburg, Va. — Cp to increase 
power from 500 w to 1 kw and make 
changes in ant. system (increase height). 
(1350kc) Ann. March 24. 

WLPM Suffolk, Va.— Cp to increase day- 
time power from 1 kw to 5 kw, install new 
trans, and change from employing DA-N 
only to DA-2. (1460kc) Ann. March 29. 

WPDR Portage, Wis. — Cp to increase power 
from 1 kw to 5 kw, install new trans, and 
DA-D. Ann. March 29. 

WRIG Wausau, Wis. — Cp to increase day- 
time power from 250 w to 1 kw and install 
new trans. (1400kc) Ann. March 24. 


KATO Safford, Ariz.— Willard Shoecraft. 
KVEE Conway, Ark. — Central Ark. Bcstrs. 
KLIP Fowler, Calif .—Morris Mindel. 
WSWN Belle Glade. Fla.— Seminole Bcstg. 
Co. Changed from WEAS. 

WYNZ Windermere, Fla. — Windermere 
Radio Co. 

WEAS Savannah, Ga.— WJIV Inc. Changed 
from WJIV. 

KFLI Mountain Home, Idaho. — Northwest 
Bcstrs. Inc. 

WMLO Beverly, Mass.— United Bcstg. Co, 

KESM El Dorado Springs, Mo. — Paul 

KVEG Las Vegas, Nev. — Las Vegas Elec- 

WCNS Canton, Ohio— Dover Bcstg. Co. 
Changed from WAND. 

KMAD Madill, Okla.— Herbert J. Pate. 

WJES Johnston, S. C— Edgefield- Saluda 
Radio Co. 

KBBZ Laramie, Wyo. — Laramie Bcstrs. 
Changed from KLME. 

New fm stations 


Ridgecrest, Calif. — Ridgecrest Bcstg. Co. 
Granted 105.5 mc, 432 w. Ant. height above 
average terrain — 264 ft. P.O. address P.O. 
Box 696. Estimated construction cost $5,681, 
first year operating cost $2,000, revenue $3,200. 
Israel Sinofsky, sole owner, is manager, 
owner and chief engineer of KRKS Ridge- 
crest. Action March 29. 

Poughkeepsie, N. Y. — Hudson Valley Bctsg. 
Corp. Granted 101.5 mc, 4.4 kw. Ant. height 
above average terrain 850 ft. P.O. address 
P.O. Box 410. Estimated construction cost 
$13,634. Fm applicant will duplicate WEOK 
Poughkeepsie. Action March 29. 


Palo Alto, Calif. Golden Bay Bcstg. Co.— 
95.3 mc, 860 k. Ant. height above average 
terrain —139.1 ft. P.O. address 555 La Sierra 
Drive, Sacramento, Calif. Estimated con- 
struction cost $6,350, first year operating 
cost $13,200, revenue $36,000. Principals are 
John Paul Breznik (33%%), Robert E. Stofan 
(33 1 , / 3%), and William Wentworth Auxier 
(33y 3 %). All three are officers of KSFM (FM) 
Sacramento. Ann. March 28. 

Mount Pleasant, Mich. Paul A. Brandt. — 
94.5 mc, 16.1 kw. Ant. height above average 
terrain 237 ft. P.O. address Maple St. Esti- 
mated construction cost $14,300, first year 
operating cost $3,000, revenue $2,000. Mr. 
Brandt is licensee of WCEN Mt. Pleasant, 
and WBFC Fremont, both Michigan. Ann. 
March 24. 

Fredericksburg, Va. Star Bcstg. Corp. 93.3 
mc. 41.5 kw. Ant. height above average ter- 
rain 333 ft. P.O. address 305 William St. 
Estimated construction cost $30,052.50, first 
year operating cost $8,000, revenue $10,000. 
Star Bcstg. is owned by Free Lance-Star 
Publishing Co., Fredericksburg, whose prin- 
cipals include Charles S. Rowe (38%) and 
his brother Josiah P. Rowe III (43%). Star 
Bcstg. owns WFLS Fredericksburg. Ann. 
March 24. 

Existing fm stations 

KBIQ (FM) Los Angeles, Calif .—Granted 
mod. of license to change station and main 
studio location to Avalon, Calif. Ann. March 






60 East 42nd Street 
MUrray Hill 7-4242 


860 Jewell Avenue 
Pacific Grove, California 
FRontier 2-7475 


1625 Eye Street, N.W. 
District 7-8531 

BROADCASTING, April 3, 1961 


WKUL-FM Cullman, Ala— Cullman Bcstg. 

WARF-FM Jasper, Ala. — Walker County 
Bcstg. Co. 

WAJM (FM) Montgomery, Ala. — Adver- 
tiser Co. 

WGNB (FM) Gulf port, Fla— World Chris- 
tian Radio Foundation Inc. 

WVKC (FM) Galesburg, 111— Knox Col- 

WBEL-FM South Beloit, 111— Beloit Bcstrs. 

KWBB-FM Wichita, Kansas— Wichita Bea- 
con Bcstg. Co. 

WVCA-FM Gloucester, Mass. — Simon 

WVGR (FM) Grand Rapids, Mich.— Re- 
gents of U. of Mich. 

WDCX (FM) Buffalo, N. Y— Donald B. 

WXEN-FM Cleveland, Ohio— Tuschman 
Bcstg. Co. Changed from WABQ-FM. 

WZAK (FM) Cleveland, Ohio— Ohio Music 

WSBA-FM York, Pa. — Susquehanna Bcstg. 


KXOL-FM Fort Worth, Tex.— KWOL Inc. 
KGTS (FM) College Place, Wash.— Walla 
W alla College. 

Ownership changes 


KSDA Redding, Calif. — Granted (1) renew- 
al of license and (2) transfer of control from 
Wilford B. Moench to J. L. Carpenter, J. R. 
Short and R. E. Welch; consideration $59,500 
for 100% by Mr. Welch who will issue 39% of 
stock to Mr. Carpenter and 10% to Mr. Short 
for which they have agreed to give five 
years of service. Ann. March 29. 

KMLB-AM-FM Monroe, La. — Granted as- 
signment of licenses to KMLB Inc. (Leon 
S. Walton, president, owns KOPY Alice, 
Tex., WNOO Chattanooga, Tenn., and has 
interest in KJET Beaumont, Tex.); con- 
sideration $140,000. Ann. March 29. 

WBEC Pittsfield, Mass. — Granted assign- 
ment of license to WBEC Inc. (Richard S. 
Jackson, Henry Hovland and Henry W. 
Steingarten); consideration $195,000. Ann. 
March 29. 

WGUS North Augusta, S. C— Granted 
transfer of control from Henderson Belk to 
Martha White Mills Inc., H. C. Young Jr. 

(has interest in WENO Madison, Tenn., and 
WYAM Bessemer, Ala.), and Jerome Glaser 
(has interest in WYAM); consideration 
$53,111. Martha White Mills Inc. will own 
90% of stock. Ann. March 29. 

WEMB Erwin, Tenn. — Granted assignment 
of license from Max M. Blakemore to WEMB 
Inc. (V. F. Jackson, president); considera- 
tion $55,000. Ann. March 29. 

KVOS-TV Bellingham, Wash.— Granted as- 
signment of licenses (1) to Rogan and C. W. 
Jones, Ernest E. Harper, Joseph Bloom and 
David Mintz, individual stockholders of 
assignor, in exchange for surrender of part 
of their stockholdings and (2) from Jones 
et. al., to KVOS Tv Corp. for $3,000,000. Sole 
stockholder of KVOS Tv Corp. is Wometco 
Enterprises Inc., licensee of WTVJ (TV), 
Miami, Fla., and interest in WFGA-TV Jack- 
sonville, Fla., and WLOS-AM-FM-TV Ashe- 
ville, N. C. Comr. Bartley dissented. Ann. 
March 29. 

WHMS Charleston, W. Va.— Granted as- 
signment of license to Edgar L. Clinton; 
consideration $95,000 and agreement not to 
compete for 5 years within 50 mile radius 
of Charleston. Chmn. Minow not participat- 

ing. Ann. March 25. 

WSAZ-AM-TV Huntington, W. Va.— Grant- 
ed transfer of control from Huntington 
Publishing Co. to WJR Inc. (WJR-AM-FM 
Detroit, and WJRT [TV] Flint, Mich.); con- 
sideration $5,471,862 for 89% interest. Ann. 
March 29. 

WHYS Ocala, Fla.— Seeks assignment of 
license from Associated Bcstrs. Inc. to Rob- 
ert L. Gilliam for $75,000. Mr. Gilliam is in 

investment business in Ocala. Ann. March 


WALG Albany, Ga. — Seeks transfer of con- 
trol from James S. Ayers to Allen M. Wood- 
all. Consideration $23,000. Mr. Woodall has 
interests in WDAX McRae, Ga., WAYX 
Waycross, Ga., WMOG Brunswick, Ga., 
WDAK Columbus, Ga. He is also in real es- 
tate and in corporations operating How- 
ard Johnson restaurants. Ann. March 28. 

WGTA Summerville, Ga. — Seeks assign- 
ment of license from J. Bradley Haynes, 
temporary receiver of Tri-State Bcstg. Co., 
to Tri-State Bcstg. Co. Principal is William 
B. Farrar (100%). Mr. Farrar paid $60,600 for 
all stock in competition with former co- 
owner E. C. Pesterfield at public auction. 
Ann. March 28. 

KWEI Weiser, Idaho — Seeks assignment of 
license from Inland Broadcast Co. to Oxbow 
Broadcast Co. for $50,000 plus exchange of 
stock. Principals are Mervin V. Ling (52%) 
and Edwin C. Miller (47.8%). Mr. Ling has 
controlling interests in KAYT Rupert, Idaho, 
and KACI The Dalles, Ore. Ann. March 28. 

KAGE Winona, Minn. — Seeks transfer of 
control from Mr. and Mrs. Albert S. Tedesco 
to James B. Goetz (50%), Merlin J. Meythal- 
er (25%), and Rex N. Eyler (25%). Consider- 
ation $105,000. Mr. Goetz owns gas station. 
Mr. Meythaler has interests in KMAQ Ma- 
quokita, Iowa, and WFAW-FM Atkinson, 
Wis. Mr. Eyler has no other business in- 
terests. Ann. March 28. 

KTOO Henderson, Nev. — Seeks assignment 
of license from Advertising Dynamics Corp. 
to KTOO Bcstg. Co. for $110,000. Principals 
are Henry V. Crosby (50%), Harold Newman 
(16%%), Reginald P. Newmann (16%%), 
and Samuel Komsky (16%%). Mr. Crosby is 
in wholesale drugs. Newman brothers own 
iron and metal business. Mr. Komsky has 
interest in accounting firm. Ann. March 29. 

WEEW Washington, N. C. — Seeks assign- 
ment of permit from WOOW Inc. to WEEW 
Inc. in stock exchange and for assumption 
of $12,500 debt of WOOW. Principals are 
James B. Newman (30.19%), Mary L. Stiles 
(45.28%) and WOOW (24.53% on consumma- 
tion of transfer). Mr. Newman is announcer 
for WOOW. Mrs. Stiles is officer of WOOW. 
President of WOOW, John P. Gallagher will 
be president of WEEW. He owns 79.8% of 
WOOW and has interests in KARA Albu- 
querque, N. M.; KDUB-AM-TV Lubbock, 
KPAR-TV Sweetwater, and KEDY-TV Big 
Spring, all Texas. Ann. March 24. 

WOHI-AM-FM East Liverpool, Ohio— Seeks 
assignment of license from East Liverpool 
Bcstg. Co. to Constrander Corp. No consid- 
eration is involved; East Liverpool Bcstg. is 
wholly owned by Constrander. Principals are 
Joseph D. Coons (60%), David E. Kurland 
(15%), Norman L. Mauser (15%) and Charles 
E. Stuart (10%). They have no other busi- 
ness interests. Ann. March 24. 

KBOY-AM-FM Medford, Ore.— Seeks as- 
signment of licenses from KBOY Bcstrs. to 
KBOY Bcstrs. Inc. No consideration in- 
volved. Principals are Mr. and Mrs. Kenneth 
R. Card (99%). They have no other broad- 
cast interests. Ann. March 28. 

KINT El Paso, Tex.— Seeks transfer of 
control from Odis L. Echols Jr. to G. E. 
Miller and Co. Consideration $12,000. Prin- 
cipal stockholder is Giles E. Miller (34.2%). 
He has interests in KBUY Amarillo, Tex., 
and KOKE Austin, Tex. Ann. March 24. 

WCMS Norfolk, Va.— Seeks transfer of 
control from Cy Blumenthal to George A. 
Crump. Consideration $40,500. Mr. Crump 
is general manager of WAVA-AM-FM Ar- 
lington, Va. Ann. March 24. 

WLOW Portsmouth, Va.— Seeks transfer of 
control from John Quincy, Arthur E. Haley, 
Richard Maguire, and J. Joseph Maloney Jr. 
to Providence Radio Inc. Consideration 
$175,500. Providence Radio is 73.9% owned 
by Akron Bcstg. Corp, Principals of Akron 
are Edwin Elliot (58%) and his son Edwin 
T. Elliot (40.4%). Providence Radio is li- 
censee of WICE Providence, R. I., and 
WKJD (FM) Warwick, R. I. Ann. March 29. 

Hearing cases 


■ By memorandum opinion and order 
commission granted petition for reconsider- 
ation by Triangle Publications Inc., severed 
from consolidated proceeding and granted 
its application to increase daytime power 
of station WNHC New Haven, Conn., from 
250 w to 1 kw, continued operation on 
1340 kc, 250 w-N, conditioned to accepting 
such interference as may be imposed by (1) 
other existing class IV stations in event 
they are subsequently authorized to increase 
power to 1 kw, and (2) WNLK, Norwalk, 
in event of grant of its application to in- 
crease daytime power, and without preju- 
dice to whatever action commission may 
deem appropriate in light of any informa- 
tion developed in pending inquiry concern- 
ing compliance with Section 317 of Com- 
munications Act. Ann. March 23. 

■ Commission gives notice that Jan. 30 
initial decision to grant application of S & S 
Bcstg. Co. to change operation of WTAQ 
La Grange, 111., on 1300 kc from 500 w, DA- 
N, U, to 500 w-N, 1 kw-LS, DA-2. became 
effective March 21. Ann. March 23. 

■ Commission gives notice that Jan. 31 
initial decision to grant application of 
Northside Bcstg. Co. for new am station to 
operate on 1450 kc, 250 w, U, in Jefferson- 
ville, Ind., conditioned that permittee shall 
submit prior to authorization of program 
tests complete non-directional proof of per- 
formance to establish that radiation has 
been limited to substantially 75 mv/m for 
power of 250 watts, as proposed, became 
effective March 22. Ann. March 23. 

■ By memorandum opinion and order, 
commission granted joint petition for re- 
consideration and granted without hearing 
applications of WSTV Inc. to increase day- 
time power of station WBOY Clarksburg, 
W. Va., from 250 w to 1 kw, continued op- 
eration on 1400 kc, 250 w-N, and Commu- 
nity Radio Inc. for new station to operate 
on 1400 kc, 250 w-N, 1 kw-LS, in Spencer. 
W. Va., each conditioned to accepting such 
interference as may be imposed by other 
existing 250 w class IV stations in event 
they are subsequently authorized to in- 
crease power to 1 kw. Ann. March 29. 

■ By memorandum opinion and order, 
commission granted petition for reconsid- 
eration by Friendly Bcstg. Co., and granted 
its application to increase daytime power 
of WJMO Cleveland Heights, Ohio, from 
250 w to 1 kw, continued operation on 1490 
kc, 250 w-N, engineering condition and sub- 
ject to accepting such interference as may 
be imposed by other existing 250 w class IV 
stations in event they are subsequently au- 
thorized to increase power to 1 kw. Ann. 
March 29. 

■ By memorandum opinion and order, 
commisison granted joint petition of follow- 
ing applicants for reconsideration, severed 
from consolidated proceeding, and granted 
applications of Donald M. Donze for new 
am station to operate on 1400 kc, 250 w, U, 
in Festus, Mo., KSIM Sikeston, Mo., WDWS 
Champaign, 111., WEOA Evansville, Ind., and 
KFRU Columbia, Mo., to increase daytime 
power from 250 w to 1 kw, continued op- 
eration on 1400 kc, 250 w-N, and WFIW 
Fairfield, 111., to increase power from 500 
w to 1 kw, continued operation on 1390 kc, 
D; each conditioned to accepting such in- 
terference as may be imposed by other ex- 
isting 250 w class IV stations in event they 
are subsequently authorized to increase 
power to 1 kw. Comr. Ford dissented, with 
statement, in which Chmn. Minow joined; 
Comr. Bartley dissented. Ann. March 29. 

■ By memorandum opinion and order, 
commission granted joint petition for re- 
consideration by KWYN Wynne, Ark., 
KCLA Pine Bluff, Ark., and KELD 
El Dorado, Ark., severed from consoli- 
dated proceeding and granted their 
applications to increase daytime power from 



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BROADCASTING, April 3, 1961 

250 w to 1 kw, continued operation on 1400 
kc, 250 w-N, each conditioned to accepting 
such interference as may be imposed by 
other existing 250 w class IV stations in 
event they are subsequently authorized to 
increase power to 1 kw. Comr. Ford dis- 
sented. Ann. March 29. 


■ Hearing examiner H. Gifford Irion is- 
sued initial decision looking toward grant- 
ing application of Radio Medford Inc. for 
new tv station to operate on ch. 10 in Med- 
ford, Ore. Ann. March 29. 

■ Hearing examiner Millard F. French is- 
sued initial decision looking toward deny- 
ing application of Northeast Radio Inc. to 
increase power of WCAP Lowell, Mass., 
from 1 kw to 5 kw, continued operation on 
980 kc, D. Ann. March 29. 

■ Hearing examiner Herbert Sharfman is- 
sued initial decision looking toward grant- 
ing application of Pier San Inc. for new am 
station to operate on 1290 kc, 500 w, D, in 
Lamed, Kans., and denying applications of 
Francis C. Morgan Jr. for same facilities in 
Larned and Wilmer E. Huffman for new 
station in Pratt, Kans., to operate on 1290 
kc, 5 kw-D, 500 w-N, DA-2. Ann. March 

■ Hearing examiner Walther W. Guen- 
ther issued initial decision looking toward 
granting application of Peoples Bcstg. Corp. 
for new class B fm station to operate on 
94.5 mc; ERP 20 kw; ant. height 238 ft.; en- 
gineering conditions. Ann. March 29. 

Kenneth G. and Misha S. Prather, Boulder, 
Colo.; KDEN Denver, Colo. — Designated for 
consolidated hearing applications of Prather 
for new am station to operate on 1360 kc, 
500 w, DA, D, and KDEN to increase day- 
time power on 1340 kc from 250 w to 1 kw, 
continued nighttime operation with 250 w; 
made KDEN party with respect to its ex- 
isting operations and KGHF Pueblo, Colo., 
party to proceeding. Ann. March 29. 

■ By memorandum opinion and order, 
commission denied petition by Howard C. 
Gilreath, tr/as Radio Metter, for reconsid- 
eration of condition attached to Jan. 25 
grant of his application for new am station 
(WMAC) to operate on 1360 kc, 500 
w, D, in Metter, Ga., which stipulated that 
program tests not be authorized until Gil- 
reath has submitted proof to show that he 
has severed all connections with station 
WVOP Vidalia, Ga. Ann. March 29. 

Sands Bcstg. Corp., WIFE Corp., Hoosier 
Bcstg. Corp., Independent Indianapolis 
Bcstg. Corp., Indianapolis, Ind. — Designated 
for consolidated hearing applications for 
new am stations to operate daytime only 
on 1150 kc, 1 kw, DA. Ann. March 29. 

WHOW Clinton; Loves Park Bcstg. Co., 
Loves Park; Lake Zurich Bcstg. Co., Lake 
Zurich; WWGE Wheaton; Radio Joliet, Joliet, 
all 111. — Designated for consolidated hearing 
application of WHOW to increase daytime 
power on 1520 kc from 1 kw to 5 kw with 
1 kw during critical hours, and remaining 
applications for new am stations — Loves 
Park to operate on 1520 kc, 500 w, D. Lake 
Zurich on 1520 kc, 1 kw, D, WWGE on 
1520 kc, 1 kw. DA, D, and Radio Joliet on 
1510 kc, 500 w, D; made KOMA Oklahoma 
City, Okla.; WKBW Buffalo, N. Y.; WHOW 
Clinton, 111.; WAUX Waukesha, Wis.; and 
WOPA Oak Park, 111., parties to proceeding 
with respect to their existing operations, 
and WOPA party with respect to its ap- 
plication to increase power from 250 w to 
1 kw. 

Vernon E. Pressley, Canton, N. C; WTCW 
Whitesburg, Ky.; B. E. Bryant, Asheville, 
N. C. — Designated for consolidated hearing 
applications of Pressley and Bryant for new 
am stations to operate on 920 kc — Pressley 
with 500 w, D, and Bryant with 1 kw, DA, 
D, and WTCW to increase power on 920 kc, 
D, from 1 kw to 5 kw; made WLIV, Living- 
ston and WJCW, Johnson City, both Tenn., 
parties to proceeding. Ann. March 25. 

Coast Bcstg. Co., Georgetown, S. C; WLSC 
Loris, S. C; WMYB Myrtle Beach, S. C; 
WWOK Charlotte, N. C— Designated fo-r con- 
solidated hearing applications of Coast for 
new am station to operate on 1470 kc, 500 
w, D, WLSC to change frequency from 
1570 kc to 1480 kc, continued operation with 
1 kw, D, WMYB to change facilities from 
1450 kc, 250 w, U, to 1480 kc, 1 kw-N, 5 kw- 
LS, DA-N, and WWOK, on 1480 kc, to 
change from 1 kw, D, to 5 kw, U, DA-2. 
Ann. March 29. 

■ By memorandum opinion and order in 
remand proceeding on applications of Young 
People's Church of Air Inc., and WJMJ 
Bcstg. Corp. for new class B fm stations in 
Philadelphia, Pa., commission (1) denied 
petition for reconsideration of WJMJ ap- 
plication; (2) granted in part petition by 
Young People's insofar as accepting amend- 

BROADCASTING, April 3, 1961 

ments to show certain steps taken to replace 
the participation of Dr. Percy Crawford 
(deceased) and addition of Robert Ander- 
son as general manager and program direc- 
tor in place of Dr. Crawford; and (3) af- 
forded 30 days from release of memorandum 
opinion for filing of any stipulation cover- 
ing matters discussed in memorandum opin- 
ion, to be signed by counsel for both ap- 
plicants and for Broadcast Bureau, and or- 
dered that in event no such stipulation is 
timely filed commission will issue appropri- 
ate order remanding proceeding to hearing 
examiner. (On May 11, 1960 commission 
granted application of Young People's and 
denied WJMJ, and on Nov. 18, 1960, pur- 
suant to motion filed by WJMJ, Court of 
Appeals remanded case to commission "in 
order that commission may determine effect 
of death of Dr. Percy Crawford upon its 
decision in this case." Chrm. Minow not 
participating; Comr. Lee dissented with 
statement, in which Comr. Craven con- 
curred. Ann. March 29. 

■ By three separate memorandum opin- 
ions and orders in proceeding on applica- 
tions of Queen City Bcstg. Co. and Val 
Verde Bcstg. Co. for new am stations in 
Del Rio, Tex., commission: (1) denied peti- 
tion by KDLK Del Rio, party to proceeding, 
to dismiss Queen City application or post- 
pone the proceedings; Chrm. Minow not 
participating; (2) granted Queen City peti- 
tion to the extent of enlarging issues to 
determine whether application of Val Verde 
was filed in good faith, or was filed solely 
or in part to strike or block Queen City 
application; Chrm. Minow not particapating; 
Comrs. Lee and Craven concurred but would 
add issue on misrepresentation; Comr. Cross 
dissented; and (3) denied KDLK petition 
to enlarge issues as to Queen City's financial 
qualifications and as to whether Del Rio 
can support additional station. Ann. March 

■ By order, commission granted petition 
by Broadcast Bureau and made Federal 
Aviation Agency and Navy parties to pro- 
ceeding on applications of Coastal Televi- 
sion Co. for new tv station to operate on 
ch. 12 in New Orleans, La., and Supreme 
Bcstg. Co. Inc. for mod. of cp of W.TMR- 
TV New Orleans to operate on ch. 12 in- 
stead of ch. 20. One of issues in proceeding 
involves possible hazards to air navigation. 
Ann. March 25. 

■ By memorandum opinion and order, 
commission struck petition by protestant 
Aztec Community TV Inc. for reconsidera- 
tion of that portion of Dec. 29. 1960 mem- 
orandum opinion and order which permitted 
Bloomfield Non-Profit Tv Assn. to con- 
tinue operation of three vhf tv repeater 
stations on chs. 2, 6 and 30 to serve 
Bloomfield, N. M., pending decision after 
protest hearing on its applications for tem- 
porary authority; reaffirmed Dec. 29 mem- 
orandum opinion but, on commission's own 
motion, substituted language in paragraph 
6 thereof to read "In view of foregoing, 
in accordance with provisions of sect. 309 
of Communications Act of 1934, as amended, 
above-captioned applications are designated 
for hearing on following issues." Aztec's 
petition contained scandalous material, and 
if attorney who is counsel for petitioner 
again files pleadings containing such ma- 
terial in this or any other proceeding before 
Commission, specific measures will be con- 
sidered to prevent any further repetition. 
Chrm. Minow not participating; Comrs. 
Hyde and Bartley abstained from voting. 
Ann. March 25. 

■ By memorandum opinion and order, 
commission denied joint petition for recon- 
sideration, severance and grant of applica- 
tions of Robert F. Neathery for new am 
station to operate on 1450 kc, 250 w, U, in 
Fredericktown, Mo., and Paducah Bcstg. 
Co., to increase daytime power of station 
WPAD Paducah, Ky., from 250 w to 1 kw, 
continued operation on 1450 kc, 250 w-N. 
Comr. Ford concurred, with statement, in 
which Chrm. Minow joined. Comr. Cross 
dissented. Ann. March 29. 

Routine roundup 


B Commision on March 27 granted peti- 
tion by committee on education of legisla- 
tive council of state of Kansas and extended 
from March 27 to May 25 time to file reply 
comments in tv rule-making proceeding in- 
volving Superior, Kearney, Albion, Ne- 
braska, and others. Ann. March 28. 

■ Commission on March 28 granted peti- 
tion by WROC-TV Rochester, N. Y., to ex- 
tent of extending from March 31 to April 
18 time to file comments and to April 28 
for replies in Syracuse and Rochester, N.Y., 
tv rulemaking proceedings. Ann. March 29. 




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1 There are, in addition, 10 tv stations which are no longer on the air, but retain 



By Chairman Newton N. Minow 

■ Granted petition by Northwest Broad- 
casters Inc.. and corrected in various re- 
spects transcript of oral argument, held 
March 3, in proceeding on its application 
and that of Rev. Haldane James Duff for 
am facilities in Bellevue and Seattle, Wash. 
Ann. March 27. 

By Commissioner John S. Cross 

■ Granted petition by Suncoast Cities 
Bcstg. Corp., and extended to April 20 time 
to file exceptions to initial decision in 
Largo, Fla., tv ch. 10 proceeding. Action 
March 20. 

■ Granted petition by WRMN Elgin, 111., 
and extended to March 25 time to reply to 
North Suburban Radio Inc., Highland Park, 
111., opposition to WRMN's motion to clarify 
or enlarge issues in consolidated am pro- 
ceeding. Action March 20. 

■ Granted joint motion by Creek County 
Bcstg. Co. and M. W. Cooper and extended 
to March 29 time to file petition for review 
of hearing examiner's order, released March 
15, denying petition to reopen record in 
proceeding on their applications for new 
am stations in Sapulpa and Midwest, Okla. 
Action March 21. 

■ Granted petition by Des Plaines-Arling- 
ton Bcstg. Co. and extended to April 10 
time to file exceptions to initial decision in 
proceeding on its application for am facil- 
ities in Des Plaines, 111. Action March 27. 

■ Granted petition by Broadcast Bureau 
and extended to April 3 time to respond to 
petition to enlarge issues in San Angelo, 
Tex., tv ch. 3 proceeding. Action March 

■ Granted petition by Broadcast Bureau 
and extended to April 20 time to file excep- 
tions to initial decision in proceeding on 
applications of WBUD Inc. and Concert 
Network Inc. for new fm stations in Tren- 
ton, N. J. Action March 28. 

By Chief Hearing Examiner 
James D. Cunningham 

■ Scheduled hearings in following pro- 
ceedings on dates shown: May 1: am ap- 
plications of Olean Bcstg. Corp. and WIRY 
Inc., Plattsburg and Lake Placid, N. Y.; 
May 8: fm applications of Lorenzo W. 
Milam and L. N. Ostrander and G. A. Wil- 
son d/b as Eastside Bcstg. Co., Seattle, 
Wash.; May 9: On applications of Palmetto 
Bcstg. Co. for renewal of license of station 
WDKD Kingstree, S. C, and for license to 
cover cp; May 10: am applications of KGFJ 
and Sun State Bcstg. System Inc., Los An- 
geles and San Fernando, Calif.; May 15: am 
applications of George Shane, Victorville, 
Calif., Bar None Inc., and Independent 
Bcstg. Co., Dishman and Spokane, Wash.; 
May 22: In matter of revocation of license 

of Roger S. Underhill for WIOS Tawas 
City-East Tawas, Mich.; May 31: am ap- 
plications of Wagner Bcstg. Co., Woodland, 
Calif. Ann. March 23. 

■ Granted petition by Dornita Investment 
Corp. to extent that it seeks dismissal of 
its application but dismissed with prejudice 
its application for new tv station to operate 
on ch. 3 in San Angelo, Tex. Ann. March 

■ Granted petition by Edward L. Water- 
man to extent that he seeks dismissal of 
his application for fm facilities in Park 
Forest, 111., but dismissed application with 
prejudice. Ann. March 23. 

■ Granted joint petition by Hennepin 
Bcstg. Assoc. and Robert E. Smith, appli- 
cants for new am stations to operate on 
690 kc, 500 w, D, in Minneapolis, Minn., and 
River Falls, Wis., approved agreement 
whereby Hennepin would pay Smith $5,051 
for expenses incurred in connection with 
his application, in return for its dismissal; 
and dismissed Smith's application with 
prejudice; granted Hennepin's application 
for new am station to operate on 690 kc, 
500 w, D, DA, and terminated proceeding. 
Action March 22. 

■ Granted petition by WQXR New York, 
N. Y., for leave to intervene with reference 
to application of North Penn Bcstg., Quaker- 
town, Pa., in am proceeding. Action March 

■ Granted petition by applicant, dismissed 
application of WLUK-TV Marinette, Wis., 
and terminated proceedings heretofore or- 
dered on its application. Action March 22. 

■ Granted petition by Wilmington Tele- 
vision Co. for dismissal of its application for 
new tv station to operate on ch. 12 in Wil- 
mington, Del.; dismissed application with 
prejudice. Action March 23. 

■ Ordered that Asher H. Ende, in lieu of 
David I. Kraushaar, will preside at May 
22 hearing in matter of revocation of license 
of Roger S. Underhill for am station WIOS 
Tawas City-East Tawas, Mich. Ann. March 

■ Granted petition by KWHW Altus; Okla., 
and accepted its appearance filed late in pro- 
ceeding on its am application. Ann. March 

■ On own motion, scheduled oral argu- 
ment for March 30 with reference to series 
of pleadings in proceedings on am applica- 
tions of John Laurino, Waynesboro, Va. 
Ann. March 28. 

a Denied petition by applicant for leave 
to file motion to strike and reply to pro- 
posed findings submitted by Broadcast Bu- 
reau in proceeding on application of Eleven 
Ten Bcstg. Corp. for renewal of license of 
KRLA and aux., Pasadena, Calif., and for 
license to cover cp. Ann. March 28. 

■ Scheduled hearings in following pro- 
ceedings on dates shown: May 1: In matter 
of mod. of license of KERO-TV (ch. 10) 
Bakersfield, Calif.; May 19: am applications 
of WISV Viroqua, Wis.; June 5: On appli- 
cation for renewal of license of KORD 
Pasco, Wash. Ann. March 29. 

■ Granted joint petition by Norman A. 
Thomas and Greene County Bcstg. Co. ap- 
plicants for new am stations to operate on 
1450 kc, 250 w, U, in Greeneville, Tenn., ap- 
proved agreement whereby Greene County 
would pay Thomas $2,500, in partial pay- 
ment of out-of-pocket expenses incurred in 

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Phone Kansas City, Laclede 4-3777 


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P. 0. Box 1211, Lakeland, Florida 
Mutual 2-3145 3-3819 

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BROADCASTING, April 3, 1961 



Offices and Laboratories 
1339 Wisconsin Ave., N.W. 
Washington 7, D.C. FEderal 3-4800 
Member AFCCE 


Consulting Engineer 
National Press Bldg., 
Wash. 4, D. C. 
Telephone District 7-1205 

Member AFCCE 

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Upper Montclair, N. J. 
Pilgrim 6-3000 
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Member AFCCE 



527 Munsey Bldg. 
STerling 3-0111 
Washington 4, D. C. 

Member AFCCE 

Commercial Radio Equip. Co. 
Everett L. Dillard, Gen. Mgr. 
Dl. 7-1319 
P.O. BOX 7037 JACKSON 5302 
Member AFCCE 

A. D. Ring & Associates 

30 Years' Experience in Radio 

1710 H St., N.W. Republic 7-2347 

Member AFCCE 


930 Warner Bldg. National 8-7757 
Washington 4, D. C. 

Member AFCCE 

Lohnes & Culver 

Munsey Building District 7-8215 
Washington 4, D. C. 

Member AFCCE 


Suite 805 
71 I 14th Street, N.W. 
Washington 5, D. C. 
REpublic 7-3984 
Member AFCCE 

L. H. Carr & Associates 

Radio & Television 

Washington 6, D. C. Fort Evans 
1000 Conn. Ave. Leesburg, Va. 

Member AFCCE 


1302 18th St., N.W. Hudson 3-9000 

Member AFCCE 


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Member AFCCE 


P.O. Box 32 CRestview 4-8721 
1100 W. Abram 


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Republic 7-6646 
Washington 5, D. C. 

Member AFCCE 


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1610 Eye St., N. W. 
Washington, D. C. 
Executive 3-1230 Executive 3-5851 
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19 E. Quincy St. Hickory 7-2401 
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San Francisco 28, California 
Diamond 2-5208 


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617 Albee Bldg. Executive 3-4616 
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Member AFCCE 



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Austin 17, Texas 
CLendale 2-3073 


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Denver 22, Colorado 

Member AFCCE 


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Washington 6, D. C. 
Columbia 5-4666 

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420 Taylor St. 
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Washington 4, D. C. 
District 7-4443 

Member AFCCE 


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Management Programming 
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Saratoga Springs, N. Y. 
Saratoga Springs 4300 



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WEbster 1-0307 


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connection with his application, in return 
for its withdrawal; granted petition by 
Thomas for dismissal of his application 
without prejudice only to extent that it in- 
volves dismissal but dismissed application 
with prejudice; retained Greene application 
in hearing status and it will be subject of 
initial decision by presiding hearing ex- 
aminer. Ann. March 29. 

By Hearing Examiner David I. Kraushaar 

■ Issued order after March 23 prehearing 
conference in proceeding on application of 
High-Fidelity Bcstrs. Corp. for am facilities 
in Norristown, Pa., scheduled procedural 
dates which shall govern future conduct of 
proceeding, and continued April 17 hearing 
to June 12. Ann. March 23. 

■ On own motion, scheduled preheariing 
conference for April 12 in proceeding on am 
applications of KSFJ Los Angeles and Sun 
State Bcstg. System Inc., San Fernando, 
Calif. Ann. March 27. 

■ Granted motion by Rodio Radio and 
continued April 3 hearing to May 26 in 
proceeding on its application for new am 
station in Hammonton, N. J. Ann. March 

By Hearing Examiner Forest L. McClenning 

■ Upon request by Crittenden County 
Bcstg. Co., extended from March 20 to 
March 22 time to file proposed findings and 
from April 3 to April 5 to file replies in 
proceedings on its application and that of 
Newport Bcstg. Co., for am facilities in 
West Memphis, Ark. Ann. March 24. 

■ By order, formalized certain agreements 
reached at March 16 prehearing conference, 
scheduled certain procedural dates, and on 
own motion, continued May 2 hearing to 
May 16 in proceeding on applications of 
Gila Bcstg. Co., for renewal of license of 
KCKY Coolidge, Ariz. Ann. March 27. 

By Hearing Examiner Jay A. Kyle 

■ Pursuant to March 22 prehearing con- 
ference, rescheduled March 30 hearing for 
May 24, to be held at New Orleans, La., 
hour and place to be announced in subse- 
quent order, in matter of revocation of 
license of Leo Joseph Theriot for KLFT 
Golden Meadow, La. Ann. March 24. 

■ Pursuant to March 28 prehearing con- 
ference, scheduled further prehearing con- 
ference for May 5, and continued April 5 
hearing to June 12 in proceeding on am 
applications of Burlington Bcstg. Co., Bur- 
lington, N. J. Ann. March 29. 

By Hearing Examiner Annie Neal Huntting 

■ Continued March 28 prehearing confer- 
ence from 10 a.m., to same date at 2 p.m. 
in proceeding on application of Aspen Bcstg. 
Co. for new am station in Aspen, Colo. 
Ann. March 24. 

By Hearing Examiner Charles J. Frederick 

■ As result of agreements reached at 
March 16 hearing, severed into two sepa- 
rate proceedings group 3 applicants, first 
to be Sayger Bcstg. Co., Tiffin, Ohio, and 
shall include application of Malrite Bcstg. 
Co., Norwalk, Ohio, and second separate 
proceeding to be known as WMRC Inc. 
WBIR Knoxville, Tenn., and shall include 
applications of WINN Louisville, Ky.; WCPO 
Cincinnati, Ohio; WSFC Somerset, Ky.; 
WFTM Maysville, Ky.; WHIZ Zanesville, 
Ohio; WHBU Anderson, Ind.; and WCOL 
Columbus, Ohio; ordered that proposed 
findings of fact for Herman E. Sayger et al. 
be filed on or before May 4, and replies on 
or before May 23; and further ordered that 
proposed findings for WMRC Inc. et al be 
filed on or before April 28 and replies 
thereto on or before May 9. Ann. March 

■ As result of agreements reached at March 
22 prehearing conference, scheduled certain 
procedural dates, and continued April 19 
hearing to June 6 in proceeding on am 
applications of Stuart W. Epperson, North 
Wilkesboro, N. C. Ann. March 24. 

■ Scheduled prehearing conference for 
April 12 in proceeding on applications of 
Wagner Bcstg. Co., for new am station in 
Woodland, Calif. Ann. March 27. 

■ Dismissed as moot petition to sever and 
request for initial decision granting appli- 
cation filed by WINN Louisville, Ky. Ann. 
March 27. 

By Hearing Examiner Isadore A. Honig 

■ Issued order following March 21 pre- 
hearing conference formalizing certain 
agreements reached, scheduled certain pro- 
cedural dates and continued April 17 hear- 
ings to May 15 in proceeding on am appli- 
cations of Robert F. Neathery and Radio 

Continued on page 100 

BROADCASTING, April 3, 1961 


(Payable in advance. Ch ecks and money orders only.) (FINAL DEADLINE — Monday preceding publication date.) 

• SITUATIONS WANTED 20£ per word — $2.00 minimum • HELP WANTED 25£ per word— $2j00 minimum. 

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• All other classifications 300 per word— $4.00 minimum. 

• No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D.C 

Applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos 
etc., sent to box numbers are sent at owner's risk. Broadcasting expressly repudiates any liability or responsibility for their custody or return. 


Help Wanted — Management 

Your chance to move into management from 
salesmanager. Small market station In sunny 
south Florida needs manager who can sell 
and do a board shift. Base plus percentage 
of what you sell and percentage of gross 
revenues. Expect long hours, hard work In 
this job which can be your first station 
management position and your stepping 
stone to larger markets within the chain. 
Resume to Box 769D, BROADCASTING. 

Manager who would be willing and able to 
purchase minority interest medium to small 
market. Box 684E, BROADCASTING. 

Competitive market emphasis must be on 
sales. Box 685E, BROADCASTING. 

Excellent opportunity for man and wife 
team to manage daytime east coast Florida 
station. Profit sharing basis. In answer give 
complete details to Box 694E, BROADCAST- 

Strong selling station manager wanted for 
midwest kilowatt. Good opportunity and 
future! Contact Bill Tedrick, KWRT, Boon- 
ville, Missouri, immediately. 


South Florida metro market. $100.00 week 
plus 15%. Weekly collected sales of $500.00 
you get $150.00. On $1000.00 you get $250. 
You must have a proven record in radio 
time sales which will be thoroughly checked. 
A great opportunity for the hard working 
pro. Box 767D, BROADCASTING. 

Keep your job! Easily earn $100 or more a 
week. Show fantastic new robot! It moves 
. . . it talks ... it sells! Absolutely unique. 
Spark radio sales . . . increase personal 
profits! Write Box 414E, BROADCASTING. 

No. 1 Pulse rated 5000 watt southeastern 
fulltimer, seeking creative, aggressive, loyal 
salesman. Excellent station acceptance, good 
future, top salary. Write in confidence to 

Salesmanager-salesmen: Regional northeast. 
Must have proven record in sales. Send full 
information with recent photo first letter. 

Opening for one experienced AM time sales- 
man for top Connecticut station. Excellent 
pay plan. Top account list. Box 659E, 

Health forcing our top salesman to leave. 
Experienced, energetic self-starter will earn 
$8500 commission first year. 200 miles from 
Chicago. Box 687E, BROADCASTING. 

East Tennessee. Experienced young salesman 
familiar with small market operation for 
sales manager. Liberal salary, commission. 

Salesman needed by leading station. Good 
guarantee. Announcing experience desirable. 
KTOE, Mankato, Minn. 

Permanent opening for experienced self 
starter. KXGI, Fort Madison, Iowa. 

Wanted immediately, salesman for progres- 
sive single station market. Guarantee plus 
commission. Past or present resident of 
south or southwest with radio sales experi- 
ence. Send data to Ralph Burgess, KTEM, 
Temple, Texas. 

Help Wanted— (Cont'd) 


Radio television jobs. Over 500 stations. All 
major markets, midwest saturation. Write 
Walker Employment, 83 South 7th St., 
Minneapolis 2, Minn. 


South Florida 5 kw indie needs dj. Must be 
fast paced, tight production, experienced in 
modern radio format operation. $125 week 
to start. Box 553D, BROADCASTING. 

Announcer with first class ticket, mainten- 
ance is secondary. Box 928D, BROADCAST- 

Combo man. $125.00 week to start . . . $140 
in 3 months at south Florida station. Heavy 
on announcing side. Experienced man only. 
Send full resume to Box 768D, BROAD- 

Move up to a top qualtiy station. Florida's 
#2 market is looking for an outstanding 
mature voiced, slick production, big smile, 
announcer-dj. Send aircheck tape, resume 
and references. Box 377E, BROADCASTING. 

5,000 watt New England station has opening 
for two enthusiastic personalities with good 
rating record. Send background, salary re- 
quirements, three references to Box 555E, 

Announcer, operate own board, preferably 
from Tennessee. Box 579E, BROADCAST- 

A good job . . . for first phone dj. Bright 
sound, youth appeal, intelligence. Tight 
board, good sell and versatility, of course. 
Salary to match. Send tape and photo. Now. 

Southwest Number 1 station in large market 
wants morning dj. Must know modern radio 
format, fast paced, tight production. Send 
air check and resume. Box 651E, BROAD- 

Wanted, 1st phone combo man who knows 
modern radio format for midnight slot on 
Number 1 station. Send air check and re- 
sume. Box 652E, BROADCASTING. 

DJ-newsman. Number one rated midwest 
metro market regional station for midnight 
to six a.m. shift. Send complete resume and 
small photo Box 681E, BROADCASTING. 

Wanted: Experienced radio and television 
announcer for a number one operation in a 
growing market. Must be top flight air sales- 
man on both radio and television. Unlimited 
opportunity for an ambitious, experienced 
broadcasting pro. Send resume, tape and 
photograph to Box 701E, BROADCASTING. 

Experienced announcer for key station in 
eastern group. Mature voice, professional 
delivery. No screamers needed. Program 
standards adult music, no top 40's etc. Ex- 
cellent salary. Fine opportunity for advance- 
ment to management. Car essential. Send 
tape, resume and photo. Box 706E, BROAD- 

Outdoor lover. Alaska. Hunting. Fishing. 5 
kw. Good music dj. $650 start; rapid ad- 
vancement. No hard drinkers. Tape, resume 
to Pouch 7-016, Anchorage. 

Help Wanted— (Cont'd) 


KBTJD, Athens, Texas needs announcer ex- 
perienced gathering, writing local news. 

Sign-on announcer, experienced, mature 
voice, 44-hour week, for middle of road 
music station. Immediate opening. Rush 
tape, snapshot, references and salary ex- 
pected to Kent Roberts, Program Director, 
KFTM, Fort Morgan, Colorado. 

Rocky Mountain 5 kw regional needs mature 
announcer with first phone. Join this pro- 
gressive operation, soon to expand into FM. 
Emphasis on announcing, not maintenance. 
Must be above average announcer. Tight 
production. Will pay above average salary. 
Send resume with credit and character ref- 
erences, photo, and audition tape. Ralph L. 
Atlass, KIUP, Box 641, Durango, Colorado. 

Announcer with country and western back- 
ground for full time country and western 
format. Excellent year-round semi-tropical 
climate. Must be sober, sincere, and stable. 
Contact Lloyd Hawkins, KURV, Edinburg, 

Top station in mid south metro market 
has an immediate opening for a combo man. 
No maintenance required. Excellent oppor- 
tunity for growth and advancement with 
growing chain for the right man. Send tape, 
resume, and recent snapshot by air mail 
special delivery to Henry Beam, WAAY, 
P.O. Box 986, Huntsville, Alabama. 

Announcer with first phone for progressive 
adult independent. Fast growing staff, part 
of growing group, offers all the opportunity 
you can make. Good pay, good future. Send 
tape to WDLR, Box 317, Delaware, Ohio or 
call Manager, 363-1107. 

Experienced announcer dj shows, news, etc. 
Some copywriting. Immediate opening. $70 
per week to start. WEPM, Martinsburg. 
W. Va. 

Wanted, three experienced announcers. Posi- 
tion open April 9. Must be able to run tight 
board. Send tape, references and informa- 
tion to Nathan Frank, WHNC, Henderson, 
N. C. Telephone GE 8-7136. No collect calls 

Wanted immediately, announcer with first 
class license. Excellent working conditions. 
Excellent pay. WITE, Box 277, Brazil, 


Experienced announcer with first ticket, 
good working conditions. Salary commen- 
surate with ability. Send tape, photo, and 
resume. WJUD, St. Johns, Michigan. 

Immediate opening for staff announcer. 
Must have experience and operate own 
board. Send tape, photo and resume to 
WKFM, 188 W. Randolph St., Chicago, Illi- 

Immediate opening for radio/tv staff man. 
Minimum two years commercial experience 
required. Radio board operation, knowledge 
of standard music and adjust presentation 
required. On-camera experience helpful. 40- 
hour week and all fringe benefits. No news. 
Address off-air tape. Resume, snapshot to 
Program Director. WOC-AM-FM-TV, Daven- 
port, Iowa. 

Announcer with first class ticket for 1 k*.v 
daytime station. Please send details first 
letter to WONG, Box 451, Oneida, New York 

BROADCASTING, April 3, 1961 


Help Wanted— (Cont'd) 

Help Wanted— (Cont'd) 

Situations Wanted — (Cont'd) 


Morning announcer needed immediately for 
fulltime adult music station. Will consider 
only experienced applicants. Good salary 
and opportunity to right man. Send full 
details and tape to Lou Murray, WRTA, 
Altoona. Penna. 

Wisconsin daytimer going fulltime. Seeking 
announcer-newsman or announcer copy- 
writer with first phone. Send tape, resume, 
to Manager, WSWW, Platteville, Wisconsin. 

Immediate opening for announcer or an- 
nouncer-salesman with one to three years 
experience. Ralph Hooks, Dixie Stations, 
DeRidder, Louisiana. Phone 9080. 

Radio television jobs. Over 500 stations. All 
major markets, midwest saturation. Write 
Walker Employment, 83 South 7th St., 
Minneapolis 2, Minn. 


Wanted chief engineer — for central Michigan 
station with CP for 5 kw. Must have plenty 
of know-how for construction of DA and 
maintenance. Good pay to right man. Box 

Wanted — engineer-announcer with first class 
license. Maintenance a must. Salary open. 
KODI, Cody, Wyoming. 

Need combination man and other personnel. 
Contact KX-RX, San Jose, California. 

Wanted: Engineer-announcer for daytimer. 
Station WAMD, Aberdeen, Md. 

Wanted, top FM engineer well conversant 
with multiplexing and background music 
systems, needed immediately. Top salary and 
working condition. Contact D. E. Marable, 
care WGH, P.O. Box 98, Newport News, 

Radio television jobs. Over 500 stations. All 
major markets, midwest saturation. Write 
Walker Employment, 83 South 7th St., 
Minneapolis 2, Minn. 

Production — Programming, Others 

News and public affairs director for radio 
and television. Mature creative, imaginative 
newsman in the age bracket of 40 years who 
wants to supplement network news by re- 
cruiting and either giving or supervising the 
presentation of local news and public affairs 
programming. Opening available within six 
months. Starting salary $200 per week. Send 
tape and photo with background in first 
letter. Box 544E, BROADCASTING. 

Energetic news man for local news editor. 
Long hours but good job. Must write and 
announce area news for 1000 watt New York 
state Hudson Valley station. Start at $110.00. 
Write full details and qualifications to Box 

Program director wanted for progressive 
radio station in Carribean. Write giving full 
particulars of experience, education, age, 
family, references, availability, salary re- 
quirements, etc. This is a good opportunity 
for a good experienced man. None others 
should apply. Box 638E, BROADCASTING. 

Newsman for western Pennsylvania station. 
Immediate opening. Send tape, experience, 
salary requirements. Box 686E, BROAD- 

Announcer turned newsman is wanted to 
round out news dept. of single market sta- 
tion just outside Chicago. Must gather, write 
and air own news and may be used as swing 
man, announcing 2 days while working in 
news dept. 3 days. Versatility important. 
Contact Dave Davis, WKRS, Waukegan. 

Production — Programming, Others 

Best opportunity in the midwest for female 
copywriter. Heavy on local. Midwest loca- 
tion. We*ll pay if you can produce. Send 
sample, pix, references. Program Director, 
WTVO, Rockford, Illinois. 


Situations Wanted — Management 

General manager available. Fifteen years ex- 
perience includes all levels from announc- 
ing to management. Last eight years full 
management and corporate officer small and 
medium competitive markets. Station sale 
forces move. Creative, responsible, hard 
working 36 year old family man with finest 
references. Box 344E, BROADCASTING. 

Manager, heavy sales. For small to medium 
market. Twelve years experience, ten man- 
agement. Mature, thorough knowledge all 
phases. Best media, personal and civic ref- 
erences. Interview NAB or your station. 

Manager — 10 years all phases — first phone, 
sales, BA degree, married, 34. Excellent 
record, best references. Box 601E, BROAD- 

Problem stations . . . get a desirable position 
in your market . . . top stations . . . stay on 
top . . . General manager, emphasis on sales, 
32, married, 12 years radio experience, cur- 
rently employed but desires bigger market 
with adequate incentive. Complete knowl- 
edge of all phases of the media. Excellent 
references. Write Box 625E, BROADCAST- 

Manager — operations — production ... 13 
years experience, 34 years old, married, col- 
lege grad. Prefer mid-Atlantic area. Write 

Owners: Unusual sales ability, leadership! 
23 years experience. Age 43, family. Box 

Fourteen years negro radio — manager/sales 
manager. All phases, sales — creative, ener- 
getic, loyal. Family man. Like selling. Box 

Manager. I know radio is still the advertis- 
er's best investment. Willing to work over- 
time to prove my point. In addition to a 
solid background I offer loyalty and depend- 
ability. Family man. desire small to medium 
market, northwest or west. Box 647E, 

Fifteen years experience, adult, family radio 
man with eight years successful manage- 
ment. Have first class ticket. Presently em- 
ployed in the south. Box 654E, BROAD- 

FM owners/stockholders: Honeymoon over? 
Your station in 300,000 market or better is 
losing/breaking even: Lease to imaginative 
"quality" staff for percentage. Background 
fm, "class" program packaging. Full control 
program/sales brings bonanza results. Best 
offer takes. Guaranteed distinctive top-flight 
operation. Details: Box 656E, BROADCAST- 

Excellent education, experience, references. 
Knowledge various markets. Married. Age 
40. Will travel. Available now. Box 670E, 

Station manager: Experienced, energetic, 
successful, 40, married, three children. 
Available due to change in ownership of 
KTHT, Houston. Hal Vester, 5000 Maple, 
Bellaire, Texas. Phone MA 3-4279. 


Position wanted: Aggressive, personable; 
know people, four years selling in competi- 
tive top 25 southern market. Seeking sales- 
manager position in southwest or California. 
Write to Box 635E, BROADCASTING. 


Announcer-salesman, 6 years permanency in 
R.M. station. 25 years, married! Prefer 
chance of stock ownership. Box 642E, 

Ideas, persistence, many calls zoom sales. 
Experienced, 30, midwest-west. Box 661E, 

Young advertising specialty salesman de- 
sires to enter radio sales with small market 
station. Box 693E, BROADCASTING. 

Announcer, salesman. Family man, no float- 
er, will settle. Selesta Graham, 14 Mount 
Morris Park West, New York 27, N. Y. 
ATwater 9-1029. 


Baseball announcer, first class. Available for 
coming season. Excellent references. Box 

Experienced, mature air-salesman. West, 
southwest, south. Be specific, state salary- 

Top dj with a "live" sound looking for 
medium to large market. Box 631E, BROAD- 

Announcer want to settle down, not a floater 
or prima donna. Tight production, bright 
sound. Box 634E, BROADCASTING. 

Distinctive, quality announcer 26, family. 
Now earning $155. Seeking metropolitan 
market. Box 637E, BROADCASTING. 

Personality first phone dj. College, experi- 
ence. Give details and salary. Box 645E, 

I graduate from college in June. Trained for 
deejay and continuity. 22, single, with ideas. 
Prefer midwest. Tape, pix and resume on 
request. Box 648E, BROADCASTING. 

Sparkling sound, colorful dj will relocate 
for higher salary. Excellent news, tight 
production. Prefer western states. Air check 

Announcer. Solid swinger. Formula or non- 
formula station. Convincing. $100 plus. Box 

Announcer, employed in city of 50,000, two 
years experience, college. Box 660E, BROAD- 

Night-time dj. 1V 2 years experience, married, 
26, bright voice. Box 664E, BROADCASTING. 

Versatile newsman, top flight experienced 
sports announcer and dj. Wish to move from 
medium to metro market. AP news award 
winner, 175 sports broadcasts to credit. Some 
college. 4^2 years experience, one tv. Big 
station voice. Tape on request. Box 666E, 

Sportscaster looking for heavy play-by-play, 
finest of references. Box 667E, BROADCAST- 

Hardworking, versatile newsman, strong 
background newspapers, Harvard college 
sports editor, 2 years Armed Forces radio 
network, program ideas that capture listen- 
ers and hold them. Also deejay, sports, spec- 
ial events. Prefer 300 miles radius New York. 
30, married, children, can help you now, 
will come quick for interview. Box 675E, 

Announcer, young, realistic, ambitious. 
Cheerful, adult music, news. Experienced. 
Tape. Box 678E, BROADCASTING. 

Latin dj-announcer, young, charming, ex- 
perienced, presently employed seeks position 
with progressive station. Speaks Spanish, 
English, loves hard work, adaptable. Will 
travel anywhere. Box 680E, BROADCAST- 

Attention . . . presently Storz dj and news- 
man looking. Best references. Box 688E, 


BROADCASTING, April 3, 1961 

Situations Wanted— (Cont'd) 

Situations Wanted — (Cont'd) 

Situations Wanted— (Cont'd) 


Announcer, 3 years station experience. 
Strong record shows, news, commercials. 
Sell and write. College grad, communications 
major. Professional musician, arranger. Mar- 
ried, vet, wants solid, permanent future. 
Midwest station. Box 690E, BROADCAST- 

Announcer, dj, experienced, tight board, 
smooth ad lib, a floater — no, a future — yes. 

Announcer, disc jockey, experienced, mar- 
ried family man wants to settle. Box 696E, 

Morning man for major market. Top ratings. 
Adult-teen appeal. Box 698E, BROADCAST- 

Good first phone deejay. Experienced all 
phases including maintenance. Box 700E, 

Radio, tv news, play-by-play. Strong local 
news, "beeps." State pace desired. Box 702E, 

Announcer-record emcee: Seven years in 
quality radio stations. Deep, resonant voice 
with professional delivery. Prepared to send 
tape and letter at once. Available for 
personal interview within thousand mile 
radius of Virginia. Box 703E, BROADCAST- 

Personality, audience builder, production 
plus, including production spots that sell, 
well versed in popular music, current events 
and local affairs, family man, large market 
only! Box 704E, BROADCASTING. 

DJ announcer, 8 months experience. Want to 
settle. Prefer south. Sincere, Jim Davis, 4 
North Avenue, Norwalk, Ohio. Phone 66- 

Combo, first phone, 26 year old family man, 
six month announcing experience. Wish to 
locate in southwest. Selling opportunity 
welcomed. O. H. Dunston, 2611 Maga Vista, 
Dallas, Texas. Phone, FR 4-6869. 

Are we "in tune?" You want announcer-dee- 
jay with 3-years experience, 24, married, 
best references and draft exempt — willing to 
grow with you. He seeks production station 
playing pop and standards. No "top 40." 
He's known through upper Michigan, north- 
eastern Wisconsin, suburban Chicago. Con- 
tact: Warren Freiberg, 5369 West 89th, Oak- 
lawn, Illinois. 

First phone— C&W deejay. C.E. and P.D. 5 
years experience. Radio and two years tv. 
Steve French, 1838-22nd St., San Pablo, 
Calif. Phone BEacon 5-5988. 

Midwest broadcasting school graduate de- 
sires staff announcing job. Available im- 
mediately. Clear, crisp, mature voice. 30 
years old. College journalism training. Gen- 
eral sales background. For information and 
tape call or write Donald Johnston, 5756 N. 
Fairfield Ave., Chicago 45, Illinois. ARdmore 

Experienced engineer, top rated announcer 
desires permanent position. Herb Kravitz, 
1913 Atlantic Avenue, Atlantic City, N. J., 

Staff announcer, have first ticket. Some 
college. Slightly handicapped. Call 6539 or 
write Byron Kuenzel, 333 North side, Havre, 

Major market disc jockey and all-around 
announcer with strong, happy, enthusiastic, 
authoritative, saleable sound available be- 
cause of economy cuts. Prefer either DJ or 
news assignment in good competitive mar- 
ket in general Great Lakes or Ohio areas. 
Rush replies to Bob Montgomery, 16806, 
Lkwd. Hts. Blvd., Cleveland 7, Ohio. 

Air salesmanship — listener friendship. Ac- 
tive, alert announcer with program dexterity 
and good references. Phil Patrick, R.F.D. #2, 
Sheboygan Falls, Wisconsin. Howard 7-6058. 


Personality fast pace dj. 1st phone. Besides 
light maintenance can run a production 
dept., or contribute my ideas to already 
established department. Can write own copy, 
work well with others. 25, single, sense of 
humor, don't drink or smoke, good credit. 
Untinged by payola. Had good ratings on 
sold out show. Prefer south. To make sure 
we're both happy, I'll drive to your station 
for personal interview. $125 minimum to 
start. Prefer no nights. Bill Taylor, CE, 
WKTC, Charlotte, N. C. 

Experienced, like radio, people and small 
towns. Run own board, available immediate- 
ly. Don Wilson, Winchester Rd., Cumberland, 
Md. PArkview 4-4603. 


College man-first phone. Network video/ 
audio. VTR. Heavy maintenance. VHF/UHF 
transmitter. Amateur extras. Desires NYC 
area. To complete graduate work. Box 552E, 

First class engineer. Twelve years studio and 
transmitter experience. Three years chief. 
No announcing experience. Box 584E, 

Transmitter work, 2 years dir. exp., no an- 
nouncing, 1st radiotelephone. Box 650E, 

Student technical school, first phone, some 
experience. Desire summer employment in 
west. Box 658E, BROADCASTING. 

First phone, no experience but more than 
willing to learn. Will move anywhere. Con- 
tact Lloyd Cluster, Route 1, Holt, Florida. 

Chief engineer. 9 years experience, complete 
station maintenance, available immediately. 
V. Daley, 1000 Markham, Vicksburg, Miss, 
phone 636-5525. 

Production — Programming, Others 

14 year vet in radio. Thorough programming, 
news, sports, deejay and sales background. 
37, family man. $150 week minimum. Box 

Newsman. Gather, write and air. In sixth 
year as reporter on major newspaper. Col- 
lege grad, 32, married. Speech training. Box 

News/copywriter trainee; 34; college degree; 
prefer Rocky Mountain area. Box 629E, 

Program director — 7 years announcing, 25, 
married. Virginia native. Desire assuming 
full program director and station promotion. 

I'm anxious to work and can produce taste- 
ful and imaginative programming for you. 
Three years experience, six months com- 
mercial. All kinds of announcing, produc- 
tion, news, copy. Fast board, light main- 
tenance, second ticket. Three years college, 
ambition. Summer only. Interested? Box 

Experienced midwest newsman desires po- 
sition Minnesota, Wisconsin or South Da- 
kota. Box 641E, BROADCASTING. 

Director, 33, family, no college, too busy 
getting 6 years experience directing com- 
mercials, newscasts, etc. Like relocate mar- 
ket where eventual advancement possible. 
Available short notice. Box 662E, BROAD- 

Top deejay in major market looking for 
opportunity as program director. Many crea- 
tive ideas. Ratings guaranteed or your mon- 
ey back. Box 665E, BROADCASTING. 

Searching . . . this DJ works for top chain 
station, but prefer to be P.D. in smaller mar- 
ket. I know what puts a station on top. 

Production — Programming, Others 

Program director dj — metro market back- 
ground in top rated station with knowhow 
and proven ability to install and supervise 
modern sound operations — seeks affiliation 
with progressive concern . . . preferably in 
New York state area. Box 674E, BROAD- 

Young man seeks break in newswriting field. 
Exceptional journalism/publicity experience 
in college. Has no obligations, resume avail- 
able. Box 691E, BROADCASTING. 

One of country's top program men, well 
known in west as advisor, authority good 
music, top 40. Middle age, family. Desire 
permanent expanding chain, or large indie. 
Proficient on air, if required. Deliver rat- 
ings, respect. Box 697E, BROADCASTING. 


Help Wanted — Sales 

Are you good? Independent tv station, major 
midwest market, in top 20, will turn over 
existing accounts and top potential lists to 
experienced account executive with proven 
success record. Attractive guarantee and 
above average opportunity. Apply in con- 
fidence to: Box 668E, BROADCASTING. 


Mature television station with a lagging 
kid's slot. Must be willing to accept high rat- 
ings. Non-commercial stations need not ap- 
ply. Box 679E, BROADCASTING. 

Chief engineer-announcer — 1st phone, 1 kw 
directional. California top-rated radio sta- 
tion. References. $400.00 per month to start. 
KAFY, P.O. Box 6128, Bakersfield, California. 


RV studio engineers. Excellent oportunities 
for men having knowledge of theory and 
aggressive interest in station operation. 
Group tv station corporation. Send resume 

TV-AM northwest needs chief with micro 
wave and construction experience. Salary 
dependent on ability. Excellent position for 
right man. Box 550E, BROADCASTING. 

Television transmitter operator for KMVI- 
TV, Wailuku, Maui, Hawaii. Work 40 hours 
in three days, off four days every week. 
Write or call the station for details. 

Full power vhf experienced video engineer 
for studio maintenance, and occasional trans- 
mitter relief. Voice over announcing ability 
helpful but not required. Send resume, 
salary requirements, picture, voice tape if 
possible to Amos Hargrave, C.E., KVIQ-TV, 
Box 1019, Eureka, California. 

Maintenance supervisor for uhf station. Must 
have experience with studio and transmitter 
equipment. Send resume and photo to B. F. 
Gurewich, Chief Engineer, WKYT, Box 655, 
Lexington, Kentucky. 

Production — Programming, Others 

Promotion manager. All-round experience 
wanted, but must be strong on sales and 
merchandising. Plenty of materials and good 
personnel to assist you. You will be left 
alone to do your job, encouraged, and ad- 
vanced provided you are the right man. 
Living conditions, schools, churches, climate 
excellent. Character and ability are musts. 
Salary $6500 minimum. Tell us in confidence 
all about yourself. Enclose photo. Respected 
station with strong network in upper south. 
Write Box 543E, BROADCASTING. 

?romotion! Leading tv station, midwest mar- 
ket, seeking personable, aggressive, creative, 
conscientious, young man to handle pub- 
licity, sales promotion, and merchandising. 
Apply in confidence to: Box 669E, BROAD- 

News writers, newscasters and reporters 
with style and drive for expanding opera- 
tion major midwestern market. Send materi- 
al. Box 676E, BROADCASTING. 

BROADCASTING, April 3, 1961 



Help Wanted— (Cont'd) 

Situations Wanted — (Cont'd) 


Production — Programming, Others 

News and public affairs director for radio 
and television. Mature, creative, imaginative 
newsman in the age bracket of 40 years who 
wants to supplement network news by re- 
cruiting and either giving or supervising the 
presentation of local news and public affairs 
programming. Opening available within six 
months. Starting salary $200 per week. Send 
tape and photo with background in first 
letter. Box 544E, BROADCASTING. 


Situations Wanted — Management 

Television sales manager desires advance- 
ment opportunity in sales, management with 
growth organization. 7 year record competi- 
tive V mid-market. Can produce sales, sta- 
tion image. 13 year background includes 
broadcast, print, account, promotion, pro- 
gramming. Degree, 38, will relocate. Box 

Aggressive, hard-working, self-starting tv 
sales executive wants management or sales 
management job with growth potential and 
future. 15 years experience in agency, radio- 
tv field, six as general manager AM radio; 
almost 3 years with present employer, but at 
end of road here for future advancement. 
Thorough knowledge local, regional, national 
sales. Age 39, married, have children. Box 


Television engineer, available immediately, 
7 years experience, including transmitter, 

Studio maintenance and operation. 5V2 years 
experience. Desire permanent position in 
midwest. Box 643E, BROADCASTING. 

Work horse needs board and room plus 
above average salary. Mountain top pre- 
ferred. Single, 24. Last place IV2 years at 
television xmtr 24 hours a day. Bill Baron, 
615 Illinois Street, Butte, Montana. 

Production — Programming, Others 

Director with 5 years experience in com- 
mercial and ETV in midwest. Available im- 
mediately. Heavy on live commercials and 
news shows. Knows lighting, can announce. 
Excellent references. University of Michigan 
grad. Family. Box 492E, BROADCASTING. 

Small market director-producer-announcer 
seeks more challenging and active market. 
Available whenever you are. Box 487E, 

Producer-director available immediately. 
Complete resume and references rushed to 
each inquiry. Box 523E, BROADCASTING. 

Program director large midwest market de- 
sires relocate west coast. Top experience 
all phases television management. Box 589E, 

Photographer. Young, educated, with con- 
siderable professional experience in still and 
motion pictures. Stills published nationally 
in magazines, posters, filmographs. Three 
years with well known educational and 
documentary film company. Desire position 
with commercial or educational station. Box 

If you can offer a challenging opportunity 
where a man can make his own future . . . 
I can offer 5 years of television and film 
directing and production experience with a 
major station in a major market, plus an 
abundance of ideas and perspiration. Will 
accept responsibility without excuses. I 
would prefer southwest, west or Hawaii. 
Resume, composite and references on re- 
quest. Box 626E, BROADCASTING. 

Producer-director — 4 years experience all 
phases production including; lighting, cam- 
era, copy writing, prop const., etc. Experi- 
ence directing news, variety, panel, and 
music shows. Box 644E, BROADCASTING. 

Production — Programming, Others 

College student wants summer employment 
in tv production and/or writing. 4 years ex- 
perience in latter. Top references. Box 655E, 

Assistant production manager of top west 
coast station desires better position or salary 
with progressive, creative station. Box 663E, 

Director with 4 years experience commer- 
cial in southwest major market. Knows all 
phases of production, also sales, can an- 
nounce. 24 and single. Prefers west. Avail- 
able immediately. Box 689E, BROADCAST- 



3 Utility type 180 towers standing 197'— Best 
offer. 3 Gates insulated sample loops. 1 
Gates remote control-tone system (6 years) 
includes frequency monitor, hi voltage and 
plate current, tower lites read back. 3-3 sec- 
tion tower lighting chokes. 1-3 section tower 
lighting choke in weather proof housing. 
200 ft. RG 164 cable 72 ohms. Best offer for 
any or all equipments. Box 503E, BROAD- 

Gates, BC-250-GY 250 watt AM transmitter 
and Collins 731A, 250 watt FM transmitter. 
Both now on the air. Best offer. Box 682E, 

Portable Presto 6N disc recorder, 1-C cutter, 
120 LPI, 87A amplifier. Best offer plus 
freight. Box 692E. BROADCASTING. 

Concertone tape recorder model #1401. Over- 
hauled year ago. As is. Best offer plus 
freighting buys. Chief, KHAS-Radio, Hast- 
ings, Nebraska. 

Westinghouse 5HV, 5 kilowatt, transmitter, 
$4,000.00. Contact Bob LaRue, Radio Station 
KRAK, Hotel Senator, Sacramento, Cali- 

RCA MI-19390 diplexer and MI-19085-H-12 
sideband filter now tuned Channel 12. Con- 
tact Joe Gill, WRDW-TV, Augusta, Georgia. 

RCA Model BTA-1L 1 kw transmitter, good 
condition, $1500; traded in on Bauer Model 
707 "kit" transmitter. Write Bauer Electron- 
ics Corp., 1663 Industrial Road, San Carlos, 

Commercial crystals and new or replace- 
ment crystals for RCA, Gates, W. E. Bliley 
and J-K. holders, regrinding, repair, etc. 
BC-604 crystals. Also A.M. monitor service. 
Nationwide unsolicited testimonials praise 
our products and fast service. Eidson Elec- 
tronic Co., Box 31, Temple, Texas. 

2 Presto 64-A transcription turntable, Gray 
equilizer and arm. Fidelity Sound, Box 5455, 
Jacksonville, Florida. 

Will buy or sell broadcasting equipment. 
Guarantee Radio & Broadcasting Supply 
Co., 1314 Iturbide St., Laredo, Texas. 

George Kim & Son. Tower-painting, repair- 
ing, erection and demolishing. Ebensburg, 
RD#2, Pennsylvania. 

TV video monitors. Metal cabinets, rack, 
portable remote kine, educational, broad- 
cast, starting at $199.00. 50 different models. 
8" thru 24". Miratel. Inc., 1st St. S.E. & 
Richardson, New Brighton, St. Paul 12, 

200 foot Indeco radio tower guyed insulated 
for AM. Good buy, tower like new. James 
Rea, Hammond, Indiana. Tilden 5-0665. 

Rigid transmission line, Andrews 1%" No. 
551-3. New, unused, with hardware and 
fittings. Tremendous savings. Write for stock 
list. Sierra Western Electric Cable Company, 
1401 Middle Harbor Road, Oakland 20, Cali- 

Equipment — (Cont'd) 

For sale — Ampex 601-2 stereo recorder. Used 
only three months — like new. Installing 351's. 
Phone or write Hilltop Records, 509 West 
Main Street, Ashland, Ohio. 3-1507. 

RCA Model BTA-1R 1 kw transmitter, latest 
model, good condition, $3500; traded in on a 
Bauer Model 707 "kit" transmitter. Write 
Bauer Electronics Corp., 1663 Industrial 
Road, San Carlos, California. 



Successful midwest operator wants to ex- 
pand to southwest. Cash or terms at your 
option. Brokers protected. Confidential, of 
course. Box 633E, BROADCASTING. 

Californian desires small station ownership 
through lease-purchase arrangement. Re- 
sponsible-experienced. Correspondence con- 
fidential. Box 677E, BROADCASTING. 


Used 2 channel control board for AM and 
FM operation. At least 6 imputs — Collins 
212E-1 or equivalent. Box 502E, BROAD- 

Wanted . . . Usable 250 watt Western Electric 
transmitter Model 451 grid modulated. Box 

Have immediate need for RCA stab amp., 
type TA-9, and phase equalizer equipment. 
Write P. O. Box 2167, Wilmington, Delaware. 

Wanted to buy — used General Radio RF 
bridge. P.O. Box 1671, Greenville, S. C. 

Will buy or trade used tape and disc record- 
ing equipment — Ampex, Concertone, Magne- 
cord. Presto, etc. Audio equipment for sale. 
Boynton Studio, 10B Pennsylvania, Tucka- 
hoe, N.Y. 

Wanted — used console in good condition. 
Any make or model. Should be able to be 
used for recording studio. Send details to 
Dayton Music Service, Inc., 311 Salem 
Avenue, Dayton, Ohio. 

Want any excess AM, FM, TV equipments. 
Good prices. Electrofind, 440 Columbus Ave- 
nue, N.Y.C. 


25,000 professional comedy lines, routines, 
adlibs. Largest laugh library in show busi- 
ness. Special monthly topical service featur- 
ing deejay comment, introductions. Free 
catalog. Orben Comedy Books, Hewlett, N.Y. 

Comedy for deejays! — "Deejay Manual," a 
complete gagfile containing bits, adlibs, gim- 
mix, letters, natter, etc. $5.00 — Show-Biz 
Comedy Service (Dept. DJ-4), 65 Parkway 
Court, Brooklyn 35, N. Y. 

Call letter items — Lapel buttons, mike plates, 
studio banners, car tags, bumper strips, etc. 
Bro-Tel, Box 592, Huntsville, Alabama. 

Want commissionable rates, late evening 
radio-television. 400 accounts! Gospel Radio 
Broadcasting, Schell City, Missouri. 


Commercial production and recording studio. 
Finest facilities, terrific potential. ARTS, 
Inc., 1409-4th Street So., St. Petersburg, 
Florida. Phone ORange 19168 if no answer 
ph. 518622. 


BROADCASTING, April 3, 1961 


Help Wanted— (Cont'd) 


FCC first phone license preparation by 
correspondence or in resident classes 
Grantham Schools are located in Hollywood, 
Seattle, Kansas City and Washington. Write 
for our free 40-page brochure. Grantham 
School of Electronics. 3123 Gillham Road, 
Kansas City 9, Missouri. 

Announcing, programming, console opera- 
tion. Twelve weeks intensive, practical train- 
ing. Finest, most modern equipment avail- 
able. G. I. aproved. Elkins School of 
Broadcasting, 2603 Inwood Road, Dallas 35, 

FCC first class license in 5 or 6 weeks. In- 
struction eight hours a day, five days a 
week. No added charge if additional time or 
instruction needed, as license is guaranteed 
for tuition of $300.00. Professional announc- 
ing training also available at low cost. Path- 
finder Method, 5504 Hollywood Blvd., Holly- 
wood, California. Next classes June 5th and 
July 31. 

Be prepared. First phone in 6 weeks. Guar- 
anteed instruction. Elkins Radio License 
School of Atlanta, 1139 Spring St., N.W., 
Atlanta, Georgia. 

Elkins Radio License School of Chicago. 
Now serving the mid-west. Quality instruc- 
tion at its best. 14 East Jackson St., Chi- 
cago 4, 111. 

Since 1946. The original course for FCC 1st 
phone license, 5 to 6 weeks. Reservations 
required. Enrolling now for classes starting 
April 26, June 21, August 30, October 
25. For information, references and res- 
ervations write William B. Ogden Radio 
Operational Engineering School, 1150 West 
Olive Avenue. Burbank, California. "Au- 
thorized by the California Superintendent 
of Public Instruction to issue Diplomas upon 
completion of Radio Operational Engineer- 
ing course." 

FCC first phone license in six weeks. Guar- 
anteed instruction by master teacher. G.I. 
approved. Request brochure. Elkins Radio 
License School, 2603 Inwood Road, Dallas, 

Production — Programming, Others 

Situations Wanted 


Help Wanted — Sales 


Leading manufacturer of broadcast, com- 
munications and industrial electronic equip- 
ment has major opening for high level man 
to manage sales of jobbed equipment. 

This is a challenging position for a self- 
starter who can assume responsibility for the 
operation of the entire special products 
department, including administration, sales 
forecasting, inventory and merchandising. 

College degree preferred. Electronic back- 
ground essential. Applicants should have 
experience as manufacturer's rep or with 
jobbed products department of electronic 

Excellent starting salary, profit sharing, in- 
surance program, plus many other important 
company benefits. Midwest location. 

Send complete resume, photo and salary re- 
quirements with first letter to: 



BROADCASTING, April 3, 1961 


. . . and additional benefits for reliable 
and ambitious newsman, experienced in 
rewrite, air and leg work. May become 
Director of 5 -man News Dept. in growing 
mid western market near large city. Voice 
and character of utmost importance. Ref- 
erences will be checked. Send letter with 
full background and complete reference 
list to: 



General Manager and 
Program Director 

Singly or as a team— 33 years combined 

experienc e— world of top forty know 

procedure for first place rating and local 
and national business. Prefer west of the 
Rockies— but will talk. Available immedi- 
ately. Top name radio chain experience. 
We have know how in all phases of radio 
and tv. 




All sizes, all colors, all ages, all sexes. 
And all willing to work— eager to please. 
No prima donnas. Costs you nothing to 
get their tapes. Tell us what yon want. 
Placement Dept., J. B. Johnson School, 
930 F St., N.W., Washington 4, D. C. 



Electronics engineer with management ex- 
perience interested in assisting in direction 
of commercial television operation in major 
midwestern community. To direct and im- 
prove operation of large department of en- 
gineers and technicians. Must be well or- 
ganized conscientious, management-oriented. 
Salary to $12,000. 


Situations Wanted — Management 

Help Wanted — Technical 

Production — Programming, Others 


Greensboro, N. C. 

Has excellent opportunity for a smart 
promotion-public relations man to head 
its Promotion Department. This must 
be a man with broadcast promotion ex- 
perience to head a four-person depart- 
ment, one familiar with layout, a capa- 
ble writer, and research-minded. Salary 
open. Good market, CBS-TV affiliated 
more than 11 years. Submit applica- 
tion with full information on experience, 
samples of work, and photograph to 
Personnel Manager, WFMY-TV. Con- 

Production — Programming, Others 


= Currently heading" 6 man radio-tv = 

= news department in mid-Atlantic = 

^ major market. Excellent voice and = 

= camera presence. Frequent network 5 

B contributor. Good administrator. = 

= Experience all phases news and = 

S public affairs. Interested in top 10 = 

= markets only. 3 





Bolster our "NEWSOUND" with a direct 
report from the continent on the big story 
of the day. This distinctive international 
news service can be working for your sta- 
tion for less than 60 cents per day! Adver- 
tiser pays low phone charges, you reap the 
profits! Your "CALL FROM EUROPE" is 
tailored for a distinctive 5 minute package 
presentation. It will make your news block 
sparkle! For quick information write: 



We are ready to solve your talent problem. 
For no more money than you now pay for 
announcers who may not sell at all, we will 
custom tape hours and hours of good lis- 
tening and good selling sounds for you. 
We'll use top personalities here in the East; 
men who are making money in busy metro- 
politan areas because of experience, warmth, 
sell-ability, and personality. These men can 
sell your sound. No tapes will be made 
until we know the exact sound you want. 
We'll record your commercials or just voice 
and music, or voice tracks alone, depending 
on your wishes. You will be protected against 
any duplication in your market. Your tapes 
will be produced with care for hours and 
hours of top listening. We want to know 
your style, your aims, your ideas as to what 
music is best for your market. 
To you we offer the selling talent of men 
who have been on the air for years as top 
personalities at such stations as WNEW, 
New York and WIP, Philadelphia. 
Wire — write — phone — or send a blank tape 
so we can send back a sample of the 
sparkling voice-sounds that can help you. 
Tell us the sound you want — we'll do the 

You'll get a complete price story — amaz- 
ingly low, too. 


554 Tarrington Road 
Haddonfield, N. J. 
HAzel 8-2287 


Beeper phone reports immediately fol- 
lowing all launchings. Complete coverage 
of the race for space, tailored to your re- 
quirements. Have a reporter on the scene 
as history is being made. A professional 
service for Radio-TV news. 

P. O. Box 2 Cocoa Beach, Florida 

SUnset 3-4885 







Television Antenna 

G. E. 8 Bay Batwing Model TY70G 
tuned for Charmed 13. In service ap- 
proximately 5 years. System input capa- 
bility 44 KW. 


Talent scouts for the station you're look- 
ing for — free registration — confidential 
service. Immediate job openings for — 
Announcers-Newsmen — DJ.'s 


458 Peachtree Arcade, Atlanta, Ga. 

Write to: 

Paul Turchin 
Chief Engineer 


Kitchener, Ontario 


Cure your problems with the MOSELEY 
SYSTEM. Complete control, telemetering and 
main program channel for FM transmitters 
with a 950 mc STL. Write to 


P.O. Box 3192 Santa Barbara, Calif. 


For Best Results 
You Can't Top A 
Classified Ad 





For Buying and Selling 


in the eastern states and Florida 


2000 Florida Avenue, N.W. 
Washington 9, D. C. 
DEcatur 2-2311 























(2) fulltime 


















And Others 


1182 W. Peachtree St., Atlanta 9, Ga. 


D.B.A. station bldg., equipment, 
5Ya acres. Only station serving 
wide area. 

Wenatchee, Washington 
P. O. Box 445 


ARIZONA. 870,000 with $15,000 down. 
Nice payout for 2 50 watt fulltimer. "A 
GUNZENDORFER exclcsive" 
CALIFORNIA. Southern market SI 10,- 
000 with $31,900 down for 1 KW day- 
timer. "A GUNZENDORFER exclusive" 
CALIFORNIA FM. ?50,000. Low down. 
Easy payout. 


8630 W. Olmypic, Los Angeles 35, Calif. 
Licensed Brokers Financial Consultants 


FLORIDA. Major market. 
$100,000. 29% down. 

Daytime. Asking 

NORTH CENTRAL WEST. Daytime. Profit- 
able. Fine market. Doing $70,000. Asking 
$90,000 with 29% down. 



Suite 600-601 
6381 Hollywood Blvd. 
Los Angeles 28, Calif. 
HO. 4-7279 

To Buy or Sell Radio-TV properties, it's 

patt Mcdonald co. 

Box 9266- 

-SL 3-8080 


17, TEXAS 

Bill Trotter 

Paul Yates, Jr. 

Box 5411 

Box 1396 

EX 7-3219 

FA 2-5488 

Memphis, Tenn. 

Sanford, Fla. 

Mrs. Gerry Switzer 

Jack Koste 

1620 W. 3rd 

40 E. 42nd 

EL 2-2163 

MU 2-4813 

Taylor, Tex. 

New York 17, N. Y. 

Continued from page 94 

Company of Texas County, Houston, Mo. 
Ann. March 27. 

■ On own motion, scheduled a prehearing 
conference for April 11 in proceeding on 
application of George Shane for am facil- 
ities in Victorville, Calif. An. March 28. 

By Hearing Examiner Thomas H. Donahue 

■ On own motion continued March 28 
hearing to date to be determined at March 
28 prehearing conference in proceeding on 
am applications of Marshall Rosene, Celina, 
Ohio. Ann. March 23. 

■ Granted petition by WJWL Georgetown, 
Del., for leave to amend its am application 
to reflect assignment of license to Scott 
Bcstg. Corp. Action March 22. 

■ On own motion, corrected in various 
respects transcript of record, and allowed 
five days for objections, in proceeding on 
fm applications of KBBI Los Angeles, and 
Benjamin C. Brown, Oceanside, Calif. Ac- 
tion March 22. 

■ On own motion, continued April 5 hear- 
ing to date to be determined at prehearing 
conference to be held on that date in pro- 
ceeding on am applications of WOSH Osh- 
kosh. Wis., and WC-EZ Beloit. Wis. Action 
March 23. 

By Hearing Examiner Herbert Sharfman 

■ Granted petition by WOLF Syracuse, 
N. Y., and Ivy Bcstg. Co. for leave to amend 
application to reflect assignment of license 
of WOLF to Ivy Bcstg. Co., and substituted 
Ivy for Civic Bcstg. Corp. as party-appli- 
cant in consolidated am proceeding. Ann. 
March 23. 

■ Granted petition by Broadcast Bureau 
and further extended from March 30 to 
April 13 time to file initial proposed find- 
ings and from April 24 to May 8 for re- 
plies in proceeding on application of WHYZ- 
TV Duluth, Minn. Action March 22. 

■ Scheduled certain procedural dates, and 
hearing for May 3, in proceeding on ap- 
plication of College Radio for am facilities 
in Amherst, Mass. Action March 23. 

■ Granted petition by E. Anthony & 
Sons Inc., New Bedford, Mass., for leave to 
amend its application for new tv station to 
operate on ch. 6 in New Bedford and rein- 
stated engineering data specifying pro- 
posed Gay Head site, specifications in height 
of tower and engineering data for shielding 
proposed tower. On own motion, corrected 
transcript of hearing and allowed 5 days 
for objections. Issuance of this order does 
not preclude filing by parties of motions to 
correct transcript, nor issuance of other or- 
ders of corrections by hearing examiner, on 
his own motion, covering additional correc- 
tions. Ann. March 29. 

By Hearing Examiner Asher H. Ende 

■ On own motion, scheduled a prehearing 
conference for April 4 in proceeding on 
application for renewal of license of WITT 
Lewisburg, Pa. Ann. March 23. 

b On own motion, scheduled prehearing 
conference for April 5 in proceeding on ap- 
plications of Olean Bcstg. Corp. and WIRY 
Inc., for new am stations in Plattsburg 
and Lake Placid, N. Y. Ann. March 27. 

By Hearing Examiner Basil P. Cooper 

■ Pursuant to agreements reached at 
March 17 prehearing conference continued 
evidentiary hearing from April 17 to May 
4 in proceeding on am application of WAMD 
Aberdeen. Md. Action March 20. 

■ Granted joint petition by applicants and 
continued March 22 hearing to April 19 in 
proceeding on applications of WTVM (TV) 
and WRBL-TV Columbus, Ga. Action March 

■ Upon request by applicant, continued 
April 3 prehearing conference to April 10 
and continued April 10 hearing to a date 
to be specified at conclusion of hearing con- 
ference which will begin on April 10 in 
proceeding on application of Edward Pisz- 
czek & Jerome K. We^terfield for fm facil- 
ities in Des Plaines, 111. Ann. March 24. 

By Hearing Examiner Elizabeth C. Smith 

■ Granted petition by Broadcast Bureau 
and extended to March 31 and April 21, 
respectively, time to file proposed findings 
and replies in proceeding on applications 
of James E. Walley for am facilities in 
Oroville, Calif. Ann. March 27. 

■ Granted joint petition by Broadcast 
Bureau and WAPE Jacksonville, Fla.. and 
extended to April 3 and 13, respectively, 
time to file proposed findings and replies 
in proceeding on WAPE's application. Ann. 
March 27. 

■ Granted request by Earl McKinley Tra- 
bue, Myrtle Creek, Ore., accepted March 6 
amendment to his application to reduce 


BROADCASTING, April 3, 1961 

power from 5 kw to 1 kw and removed 
amended application from hearing docket 
and returned to processing line. Ann. 
March 28. 

By Hearing Examiner Millard F. French 

■ Granted petition by Broadcast Bureau 
and extended from March 21 and April 11 
to March 24 and April 14, respectively, time 
to file proposed findings and replies in 
Lake Charles-Lafayette, La., tv ch. 3 pro- 
ceeding. Ann. March 27. 

By Hearing Examiner H. Gifford Irion 

■ Granted petition by KOMY Inc. for 
leave to amend its application for fm fa- 
cilities in Watsonville, Calif., to change fre- 
quency requested from 106.5 mc to 92.9 mc 
and returned amended application to pro- 
cessing line. Action March 23. 

■ On own motion, continued April 11 
hearing to May 22 in proceeding on am 
applications of Walter L. Follmer, Hamil- 
ton, Ohio, and WQXR New York, N. Y. 
Action March 24. 

By Hearing Examiner Walther W. Guenther 

■ On own motion, scheduled further hear- 
ing for March 30 in proceeding on applica- 
tions of Radio Carmichael for am facilities 
in Sacramento, Calif. Ann. March 28. 

by the Broadcast Bureau 
Actions of March 24 

■ Waived Section 4.709 (b) of rules and 
granted special temporary authority for fol- 
lowing vhf tv repeater station: Saltese T. V. 
Association, Channel 4. Saltese, Mont. 
(KXLY, ch. 4, Spokane, Wash.). 

WSTA Charlotte Amalie, V. I. — Granted 
assignment of license to V. I. Industries 

WHN Atlanta, Ga. — Granted acquisition 
of positive control by Sylvia Gold Cohen 
through purchase of stock from Arthur 

KATV (TV) Little Rock, Ark— Granted 
mod. of license to change name to KATV. 

WXYZ-TV Detroit, Mich. — Granted au- 
thority to transmit certain programs from 
station WXYZ-TV Detroit, Mich., to CBLT 
Toronto. Canada, and other Canadian sta- 
tions owned by Canadian Bcstg. Corp. for 
period beginning March 26 and ending 
March 28. 

WJAC-FM Johnstown, Pa— Granted cp to 
install new trans.; increase ERP to 57 kw; 

Carroll Area Television Inc. Carroll, Iowa 

— Granted cp for new uhf tv translator sta- 
tion on ch. 78 to translate programs of 
KRNT-TV (ch. 8). Des Moines. 

Prairie TV Club Terry, Mont. — Granted cp 
for new vhf tv translator station on ch. 11 
to translate programs of KDIX-TV (ch. 2) 
Dickinson, N. D. 

Village of Center Center, Neb. — Granted 
cp for new vhf tv translator station on ch. 
7 to translate programs of KTIV (ch. 4) 
Sioux City, Iowa. 

Actions of March 23 
Kadoka Commercial Club Kadoka, S. D. — 

Granted cp for new vhf tv translator sta- 
tion on ch. 13 to translate programs of 
KPLO (ch. 6), Reliance. 

Troy Non-Profit TV Assn. Troy, Mont.— 
Granted cp for new vhf tv translator sta- 
tion on ch. 12 to translate programs of 
KHQ-TV (ch. 6), Spokane, Wash. 

WGTC Greenville, N. C— Granted license 
to use presently licensed auxiliary trans, 
employing DA-N. 

KTUL Tulsa, Okla. — Granted mod. of li- 
cense to change name to KTUL Radio Inc. 

WCHS Charleston, W. Va.— Granted mod. 
of license to change name to WCHS-AM- 
TV Corp. 

KBMY Billings, Mont. — Granted assign- 
ment of license to Kenneth Nybo et al d/b 
under same name. 

WNVY Pensacola, Fla. — Granted assign- 
ment of license to Radio Pensacola Inc. 

KAJI Little Rock, Ark.— Granted cp to 
install new trans. 

KOL Seattle, Wash.— Granted cp to install 
new trans. 

KFTV (TV) Paris, Tex.— Granted cp to 
install new trans. 

WBIE-FM Marietta, Ga.— Granted cp to 
install new trans. — 

WOLS Florence, S. C— Granted cp to in- 
stall old main trans, (composite) (main 
trans, location) as auxiliary trans.; remote 
control permitted. 

WNBH New Bedford, Mass.— Granted mod. 
of cp to change type trans. 

KWMT Fort Dodge, Iowa— Granted mod. 
of cp to change type trans. 

KBKW Aberdeen, Wash.— Granted mod. of 
of cp to change type trans. 

WHTG-FM Eatontown, N. J.— Granted 
mod. of cp to change type trans., type ant. 

BROADCASTING, April 3, 1961 

and make changes in ant. system. 

WINE (FM) Pittsburgh, Pa.— Granted mod. 
of cp to change type trans, and establish 
remote control point. 

KLBS Los Banos, Calif.— Granted mod. of 
cp to change type trans, and specify remote 
control point. 

WTCX (FM) St. Petersburg, Fla.— Granted 
mod. of subsidiary communications author- 
ization to change sub-carrier frequencies 
from 26 kc and 65 kc to 42.5 kc and 65 kc 
for period ending Feb. 1, 1961. 

Following stations were granted exten- 
sions of completion dates as shown: WEMJ 
Laconia, N. H. to May 29; WDSU New Or- 
leans, La. to June 25: WDSU New Orleans, 
La. to June 25 (Aux. Trans.) ; WOOK Wash- 
ington, D. C. to May 21; KLGN Logan, 
Utah to Sept. 22; KHOQ Hoquiam, Wash, 
to Sept. 27; KCYN Idaho Falls, Idaho to 
May 16; KWK St. Louis, Mo. to May 28; 
without prejudice to such further action as 
commission may deem warranted in light of 
Proceedings instituted under Docket 13827; 
WRIZ Coral Gables, Fla. to Sept. 20; WINE 
(FM) Pittsburgh, Pa. to June- 13; KLBS 
Los Banos, Calif, to Sept. 27; WEEW Wash- 
ington, N. C. to Sept. 13; WSOR Windsor, 
Conn, to May 28. 

Actions of March 22 

WWGS Tifton, Ga. — Granted license cover- 
ing change of hours of operation and instal- 
lation DA-N and new trans. 

WHOO Orlando, Fla.— Granted cp to install 
new trans, (main trans, location) as aux- 
iliary trans. _ , 

WAVQ (FM) Atlanta, Ga. — Granted cp to 
replsce expired permit for fm station. 

WHOS-FM Decatur, Ala.— Granted cp to 
install new trans. 

WLIN (FM) Wausau, Wis.— Granted cp to 
increase ERP to 34 kw and install new 

WGBI-FM Scranton, Pa.— Granted cp to 
increase ERP to 2.3 kw, change ant. height 
to 1,100 ft., trans, power output to 760 w, 
and correct geographical coordinates. 

WBNS-FM Columbus, Ohio— Granted cp to 
install new trans. 

WAUG-FM Augusta, Ga.— Granted cp to 
install new trans, and increase ERP to 9 

WEUP Huntsville, Ala.— Granted cp to 
change ant. -trans, and studio location. 

WUPY (FM) Lynn, Mass. — Granted mod. 
of cp to change ERP to 1.40 kw; ant. height 
to 330 ft.; change ant. -trans, and studio lo- 
cation; type ant. and make changes in ant. 

KUDY Seattle, Wash.— Granted mod. of 
cp to move ant. -trans, location and make 
changes in ground system. 

WLS Chicago, 111.— Rescinded March 8, 
1961 action and re-granted license covering 
installation of new trans, (main); without 
prejudice to such further action as com- 
mission may deem warranted as result of 
final determinations with respect to: (1) 
report of network study staff; (2) related 
studies and inquiries now being considered 
or conducted: and (3) pending inquiry into 
compliance by broadcast licensees with 
Section 317 of Communications Act and re- 
lated matters. 

WGGO Salamanca, N. Y.— Granted re- 
quest for cancellation of cp for increase in 

WDHF (FM) Chicago, 111. — Granted change 
of remote control authority. 

Following stations were granted exten- 
sions of completion dates as shown: WPEL- 
FM Montrose, Pa. to July 1; WELF (FM) 
Glen Ellyn, 111. to Aug. 28; WUPY (FM) 
Lynn, Mass. to June 30; KOQT Bellingham, 
Wash, to June 27. 

Actions of March 21 

WUSN-TV Charleston, S. C— Granted as- 
signment of license to Reeves-Southern 
Bcstg. Corp. 

WGAL-TV Lancaster, Pa.— Granted assign- 
ment of licenses to WGAL-TV Inc. 

Action of March 20 
WILI Willimantic, Conn. — Granted change 
of remote control authority. 

Action of March 24 
Columbia Bcstg. System Inc. New York, 
N. Y.— Waived Sect. 1.334 of the rules and 
granted authority to make remote radio 
and tv pickups of three National Hockey 
League playoff games and direct relay of 
games, through arrangements with Cana- 
dian Bcstg. Corp., to following tv stations 
located in Canada whose signals may be 
received in U. S.; CJSS-TV Cornwall, Ont.; 
CHCH-TV Hamilton, Ont.; CHBC-TV Ke- 
lowna, B. C; and following radio stations 
located in Canada whose signals may be 
received in the United States; CBH Halifax, 
N. S.; CHSJ Saint John, N. B., CJBR Ri- 

mouski, Quebec. Pickups will originate at 
Chicago Stadium in Chicago on March 26 
and 28 and April 4; without prejudice to 
such action as commission may deem 
warranted as result of its final deter- 
minations with respect to: (1) conclusions 
and recommendations set forth in report of 
network study staff; (2) related studies 
and inquiries now being considered or con- 
ducted by Commission; and (3) pending 
anti-trust matters. 

Petition for rulemaking 

Telecasting Inc. Pittsburgh, Pa. — Requests 
assignment of vhf channel to Pittsburgh 
to permit operation of competitive inde- 
pendent station in that market, by utiliza- 
tion of one of three plans described be- 

Present Proposed 
Plan I Allocation Allocation 

Weston 5 12 

Clarksburg* 12 5 

Johnstown 6 12 

Pittsburgh 6 

Plan II 

Weston 5 12 

Clarksburg* 12 5 

Altoona 10 12 

Johnstown 6 10 

Pittsburgh 6 

Plan III 

Weston 5 12 

Clarksburg* 12 5 

Altoona 10 12 

Johnstown 6 10 

Pittsburgh 11 7 

Wheeling 7 11 

Pittsburgh 6 

*If Clarksburg is not made all uhf. Ann. 
March 24. 

NARBA notifications 

List of changes, proposed changes, and 
corrections in assignments of Canadian 
broadcast stations modifying appendix con- 
taining assignments of Canadian broadcast 
stations attached to recommendations of 
North American Regional Broadcasting 
Agrement Engineering Meeting. 

800 kc 

CKOK Penticton, B. C— 10kwD/0.5kwN 
ND U. Now in operation with increased 
daytime power. 

910 kc. 

CJDV Drumheller, Alberta— 10kwD/5kwN 
DA-2 U. (PO: 910kc lkw DA-1) Expected 
in operation March 1, 1962. 

1310 kc. 

CJRH Richmond Hill, Ont.— 10kwD/2.5kwN 
DA-1 U. (PO: 1310kc lkwD/0.25kwN DA-2) 
Expected in operation March 1, 1962. 

CHGB Ste. Anne de la Pocatiere, P. Q. — 
5kw DA-N U. (PO: 1350kc lkwD/0.25 kwN) 
Expected in operation March 1, 1962. 

CKOY Ottawa, Ontario — 50kw DA-2 U 
(CKOY remaining 1310 kc 5kwD/lkwN DA- 
N) Delete assignment for increase in power. 

1350 kc. 

CJLM Joliette, P. Q.— lkw. DA-1 U. Now 

in operation. 

1430 kc. 

CKFH Toronto, Ontario — 10kwD/5kwN DA- 
2 U. Now in operation with increased day- 
time power. 

Processing line 

Applications from the top of the line 

BP-13495 WVLN Olney, 111. Illinois Broad- 
casting Co. Has: 740kc, 250w, D. Req.: 740kc, 
5kw, DA, D. 

BP-13760 WMEX Boston, Mass. Richmond 
Brothers Inc. Has: 1510kc, 5 kw, DA-1, U. 
Req: 1510kc, 5kw, 50kw-LS, DA-2, U. 

BP-13761 NEW, Kershaw, S. C. Kershaw 
Broadcasting Corp. Req: 1300kc, 500w, D. 

BP-13762 WRDB Reedsburg, Wis. William 
C. Forrest. Has: 1400kc, 250w, U. Req.: 1400- 
kc, 250w, lkw-LS, U. 

BP-13764 NEW, Rapid City, S. D. John L. 
Breece Req.: 1150kc. 5kw, D. 

BP-13775 WANS Anderson, S. C. Radio 
Anderson Inc. Has: 1280kc, lkw, U. Req.- 
1280kc, lkw, 5kw-LS, U. 

BP-13776 NEW, Chadbourn, N. C. William 
Norman Peal. Req.: 1590kc. 500w, D. 

BP-13777 NEW, Makawao, Hawaii Eugene 
G. Panissidi. Req.: 1310kc, lkw, U. 

BP-13778 NEW, Spring Valley, N. Y. Radio 
Spring Valley. Req.: 1530kc, 250w, D. 

BP-13780 NEW, Temple, Tex. Radio Temple 
Req.: 1530kc, lkw, D. 


Every minute counts, d Every announcement, 

every element of programming that you can 
donate counts in the 1961 Cancer Crusade. 
Our Crusade messages could persuade those 
stricken by cancer to seek treatment before it 

is too late. ® Time is crucial in the fight to 

save human lives. ©Your cooperation also 
helps raise funds which will bring the ulti- 
mate conquest of cancer that much closer. 
Here's how we can help you help us . . . 

FOR RADIO we feature top stars: Perry Como, Frank Sinatra, Connie Francis, Jack 
Lemmon, Arthur Godfrey and others in spot announcements and 5-minute music shows. 

FOR TELEVISION we feature our 1961 poster family; the animated Finchleys; the noted 
scientist, Dr. George N. Papanicolaou, and others, in 60, 20 and 10-second spots. Also 
available are telops, slides and flip cards, as well as 8, 20, and 60-second live announce- 
ments. You can see a sampling of the total output in our 10-minute presentation reel. 
PLUS: Half -hour film featuring Arthur Godfrey and noted scientists discussing cancer. 
Look and listen when the local ACS representative calls on you. Be sure your Spring 
schedule includes some of the Society's first-rate, life-saving materials. 

American Cancer Society 

102 BROADCASTING, April 3, 1961 

OUR RESPECTS to Mark Lawrence, vp, MacManus, John & Adams, N.Y. 

He's a 'professional amateur 7 

As I grow older I pay less attention 
to what men say. 1 just watch what they 

Andrew Carnegie said it in a reflec- 
tive moment on his way to amassing 
millions. But the quotation holds spe- 
cial meaning to a New York advertising 
agency executive who also seeks to 
think and judge for himself, and who 
contradicts many aspects of the term 
"Madison Avenue-type." 

Mark Lawrence, vice president, radio 
and television director, MacManus, 
John & Adams Inc., New York, be- 
lieves in Mr. Carnegie's musing philos- 
ophy and also in almost anything said 
by the advertising pioneer, Albert 

If for no other reason than having 
worked at only one agency, Mr. Law- 
rence would be classed as unusual — 
if not also a satisfied person. He had 
been a free lance jingle writer for sev- 
eral agencies before joining MJ&A in 
1952 as radio-tv production manager. 
Mark Lawrence and Henry Fownes — 
the latter is now head of the New York 
branch of the Bloomfield Hills, Mich., 
agency — constituted the agency's entire 
radio-tv department at the time. 

But Mr. Lawrence, who became a 
vice president in 1957, and has seen 
the department grow to more than 20 
people, has a paradoxical nature that 
belies his profession and background. 

How Is He Different? ■ He rarely 
watches television; he doesn't own a 
car; he and his wife are bringing up 
three children not in suburbia but in 
a Manhattan apartment; he writes poet- 
ry and plays the piano instead of play- 
ing golf on weekends (during a two- 
week vacation last February, he and 
Mrs. Lawrence explored Aztec ruins in 
eastern Mexico), and he became a 
jingle specialist when he could have 
joined his father in the publishing busi- 
ness (he is the son of David Lawrence, 
editor of U.S. News & World Report). 

Although Mark is primarily con- 
cerned with some $8-10 million an- 
nually in broadcast money, he is as 
likely to write copy for a newspaper 
ad as he is to write radio or tv com- 
mercials, not to mention activity in 
such allied fields as industrial films and 
closed circuit telecasts. Actually, he is 
in the process of freeing himself from 
many present functions to allow more 
time for "thinking" purposes, which 
would include ways to bring in new 

Total billings at MJ&A are at the 
$52 million mark, but the goal is $100 
million. Mr. Lawrence, who hopes to 
start work soon on new business pres- 
entations, is particularly resentful when 

MJ&A is referred to as a "one account," 
or an "auto" (Pontiac, Tempest, Cadil- 
lac) agency. With more than 20 meet- 
ings daily, concerning as many differ- 
ent products, he could sometimes wish 
such unknowledgeable remarks were 
so. Agency optimisim is high regard- 
ing acquisition of new accounts, and 
with characteristic self-confidence, Mr. 
Lawrence expresses it succinctly: "We 
know we have one of the best shops 
for ideas." 

In the Future ■ Tv programming is 
another area in which Mr. Lawrence 
hopefully will have more "say" in the 
near future — once he unburdens him- 
self. The agency's tv programs in the 
past year have included alternate-week 
sponsorship of Surfside Six, Dow Hour 
of Great Mysteries and Pontiac spe- 
cials. Surfside has been renewed for 
Pontiac's Tempest next season. An un- 
announced radio order for next season 
involves a major buy on Mutual for 
Minnesota Mining & Manufacturing 

Mark admits he doesn't watch much 
tv, and his explanation is simple: 
"There's too much living to be done." 
In a Detroit speech a year ago he said 
"the tv screen will never be the focal 
point of my life ... I do get very 
emotionally involved in the problems 
of clients whose products I attempt to 
sell, willingly, because I like to — be- 
cause that's the only way I know for 
anyone to work at what he likes best." 

Living in Manhattan is an essential 
part of the way Mark is able to ful- 
fill his personality needs. He enjoys 

MJ&A's Lawrence 
He loves his job 

city life to begin with, and fortunately, 
so does his family. "My kids are hav- 
ing a ball," he says. 

A bachelor until the age of 30, Mark 
married the former Nan Hoyt, of New 
York City, on Oct. 15, 1951. With 
their three children, Wendy, 8, Mark, 
6, and David, 2, the Lawrence family 
lives a block off Central Park and a 
straight-north cab ride of 38 blocks 
from his office at 444 Madison Ave. 

Mrs. Lawrence understands Mark's 
abhorrence of life on a commuter's 
timetable. For two years before her 
marriage she had a two-hour trip be- 
tween her home on Long Island and 
Bergdorf Goodman Co., where she 
supervised a fashion salon. 

When the family wants to go for a 
ride Mark will rent a Cadillac or a 
Pontiac, but he'll leave the driving to 
his wife for several good reasons: "I'm 
glare blind, sometimes whiskey-blind, 
too, and I have three kids to think of." 

Mark's earliest schooling was in 
Washington, D.C., where he was born 
on Jan. 14, 1921. He attended Wash- 
ington's Friends School and St. Albans. 
For prep schooling he went to Andov- 
er, and then on to Princeton, gradu- 
ating with a BA. in English in 1942. 

Artistic Talents ■ Immediately after 
graduation he added Lieutenant's stripes 
to his sleeves and spent the next four 
years in the Pacific Theatre of WWII. 
The U.S. Naval Reservist served as 
deck officer on light cruisers. The duty 
earned him a Navy Unit Commenda- 
tion Medal and six Battle Stars. 

Untied from Uncle Sam, Mr. Law- 
rence struck out on his own in New 
York to exercise his artistic talents as 
a free lance writer, musician, composer, 
lyric writer and entertainer (piano, hu- 
morous songs and verse). 

Mark's appreciation of music ranges 
from the best of radio jingles (he has 
several favorites, none his own) to 
Bach, whom he calls his "number one 
boy, and you have to go down a long 
way to the next." He likes jazz, too, 
but not in commercials. "It's extran- 
eous," he says, "and seldom has much 
to do with the product." Duke Elling- 
ton, he claims, did more for progres- 
sive jazz by 1935 than all other jazz 
musicians in the past six years. 

Perhaps that is just one reason why 
Mr. Lawrence finds more truth each 
year in what Mr. Carnegie said about 
watching what others do. 

In Mark's own quiet self-appraise- 
ment after nine years at the agency: 
"I revere the idea that I'll always be 
a professional amateur — amateur in 
that I love what I'm doing. It's the 
best advantage I have." 

BROADCASTING, April 3, 1961 



Rating points 

ITTINGLY or not, Rep. Oren Harris (D-Ark.) has 
"™ effectively squelched the argument that ratings services 
are villainous conspiracies of cheats and frauds. The special 
study that he commissioned to be done by the Technical 
Committee on Broadcast Ratings of the American Statistical 
Assn. has now been brought in. It finds what every in- 
formed person already knew — that ratings services have im- 
perfections but, on balance, are doing an acceptable and 
honest job. The critics will have to look for other targets, 
and Mr. Harris for other subjects of investigation. 

A number of influential persons are made to look awk- 
ward by the ratings study report. These include Walter 
Winchell, Sen. A. S. Mike Monroney, FCC Chairman New- 
ton Minow and LeRoy Collins, the new president of the 
NAB. All of them have darkly surmised that ratings were 
in one way or another corrupt or corrupting. 

The whole argument against ratings has been based on 
false assumptions. 

Mr. Winchell, a man of unconquerable ego, started his 
crusade against ratings when a television show of his was 
cancelled for lack of audience. He found it impossible to 
believe that measurements which showed his audience to be 
smaller than his competition's could be honest. 

The other critics have blamed inferior programming on 
the ratings services. If a ratings service measured a large 
audience for a program that these critics personally dis- 
liked, they have held the ratings service responsible for the 
program. There has been no more logic to that connection 
of cause and effect than there would be in saying the Audit 
Bureau of Circulations was to blame for a distasteful 
scandal story in a newspaper. 

It's our guess that Mr. Harris' report will clarify at least 
some of the addled thinking on ratings. 

Television may not be all that some people would wish 
it to be, but whatever it is, it has not been shaped by the 
ratings services. The raters are only measuring audiences. 
They are doing nothing to attract or repel audiences. If 
their measurements are poorly used by broadcasters, pro- 
ducers, advertising agencies and advertisers, the fault can 
hardly be said to lie with anyone but the users. 

Responsible trail-blazing 

OCCASIONALLY there emerges from a congressional 
proceeding a byproduct more important than the legis- 
lative vehicle under consideration. It happened last week 
before the Senate Watchdog Subcommittee inquiring into 
political broadcasting during the 1960 campaign. 

Nathan Straus, chairman of WMCA New York and 
WBNY Buffalo, and his son Peter, president of the stations, 
testified before the Yarborough committee. The stations 
had endorsed John F. Kennedy for President, establishing 
a precedent in political editorializing. They did it with their 
eyes wide open. There were the expected repercussions. 

The Strauses had pioneered in editorializing on local, 
domestic and international issues before venturing into poli- 
tics. They followed the policy of seeking out and present- 
ing opposing points of view. GOP presidential nominee 
Nixon did not elect to answer the pro-Kennedy editorial. 
Eventually, after considerable controversy, GOP vice presi- 
dential nominee Lodge answered via tape. 

Infinitely more significant than the questions on equal 
time and fairness was the total absence of questions about 
the propriety of editorializing, politically or otherwise. 

Before the 1960 elections this would not have happened. 
The few cases of improprieties or bad judgment that may 


be unearthed by the Yarborough committee are more than 
offset by the impressive showing made by the majority of 
the stations and all of the neworks as attested in the open- 
ing testimony of FCC Chairman Newton Minow. 

Today about half of the nation's radio stations and possi- 
bly a third of the tv stations are editorializing, principally 
on local and community issues. 

Broadcast journalism has made important advances in 
the few years since the FCC lifted the lid on editorializing. 
This does not mean that every station should rush pell-mell 
into this highly sensitive field. They should have profesion- 
als handle their editorials, responsible to management. 
There is no cheap or easy way to do it. 

The Strauses deserve praise for blazing a trail in political 
editorializing. It is fortunate for broadcast journalism that 
the precedent was established by an organization with a 
background of seven years in editorializing and with a 
trained and responsible staff supervised by top management. 

Scoop that shocked 

A NUMBER of newspapers, including the usually thought- 
" ful New York Times, have expressed shock over the re- 
creation by WBAL-TV Baltimore of the deliberations of a 
jury that had convicted a man of murder. 

What the newspapers failed to emphasize was that the 
station did what newspapers have been doing for years — 
interviewing jurors after a trial. The technique of present- 
ing them on video tape may have been more graphic, but it 
differed in no other sense from the practice of quoting 
them at length in newspapers. If the Times is upset by this 
phenomenon, it must be troubled by the company it keeps. 
To our personal recollection we have seen thousands of 
words of juror comment in newspapers coast-to-coast. 

Somehow the newspapers have found in the WBAL-TV 
case a suggestion of obstruction of justice. The foolishness 
of that argument is obvious. Before the program was put 
on the air the jury had reached its verdict and had been 
discharged, and the court had rejected all defense motions 
for reconsideration. Only the sentencing remained, and we 
can hardly imagine that the trial judge would be influenced 
in that decision by any television show. 

No matter what the outcome of this incident, the pro- 
gram cannot be judged as an obstruction to justice. It may 
have tended toward sensationalism, but it in no way distort- 
ed facts. That is more than can be said of a good many 
newspaper stories about crimes and criminal prosecutions. 

Drawn for BROADCASTING by Sid Hix 
"Commander Whitehead, with so much anti-Castro senti- 
ment around, we wondered if you'd mind . . ." 

BROADCASTING, April 3, 1961 


Latest rating figures* show: 

WGN Radio has Chicago's most 
favorable image! 

WGN Radio reaches more people! 

WGN Radio has the highest aver- 
age quarter-hour audience for en- 
tire week! 

WGN Radio is No. 1 Chicago sta- 
tion in total audience! 

WGN Radio has highest average 
hourly share of audience— 1 2 mid- 
night— 6 a.m. 

WGN Radio delivers an adult au- 
dience! More than 9 of every 10 
listeners are adults! 

For full facts on why adult listeners 
like WGN Radio's sound, adver- 
tising and programming, write to 
WGN Research for a study by 
Market Facts, Inc., on the images 
of Chicago radio stations. 

"'Nielsen — Dec. /Jan., 1961. Pulse — 
Dec, 1960, Post-midnight study. Pulse 
—1960, Audience composition reports. 

In Chicago 


means quality programming 
and dedicated community service 

Chicago: 2501 Bradley Place, 
LAkeview 8-2311 

New York: 220 E. 42nd Street, 
MUrray Hill 2-7545 

Represented by Edward Petry & Co., Inc., 
except in Chicago, Mew Fork, Philadelphia 
and Milwaukee 

Member of Quality Radio Group, Inc. 



VOL.11 i 

More than 60 of America's leading, creative radio stations are 
marching ahead in their markets with CRC'S SING ALONG 
JINGLES, Volume I. And, as a result of this phenomenal 
acceptance and rousing success of SING ALONG Volume I, ^^0^ 

there's now a SING ALONG JINGLES, Volume II ... 15 stirring new station 
promotion jingles creating an audience participation with YOUR station I.D.'s 
unparalleled in broadcast history. Really, they're that good! Call or wire collect 
TODAY for FREE audition. 

Commercial Recording Corp. 

Box 6726 
Dallas 19, Texas 
Rl 8-8004 

35 Cents 



APRIL 10, 1961 

Living with FCC will be decidedly difficult Television's popularity has its price tag: 
under new regime 31 pressure from special interests 34 

Perils of program reporting: they abound Advertising, network programming happy to 
in proposed FCC form 32 sing along with Mitch Miller 40 




, T '°N i N Dallas r< * AD, ° sta- 



h F. Box, Jr., Manangmg Director \ Sold Nationally by the Katz A B ency 


Sold Nationally by Robert E. Eastman 4 Co., Inc. 


Spreading across 175 counties in five states, 
WNAX Big Aggie Land embraces one of the 
world's richest agricultural areas. Almost 2 l / 4 
million people, over 600,000 radio homes, are 
included in this vast and wealthy market. These 
people spend $2,250,000,000 a year at the retail 

An 84-county area Pulse Survey during Jan- 
uary of 1961 credits WNAX with top ratings in 
all 360 quarter hours, delivering 3 times as many 
listeners as the next ranking station. That gives 

Big Aggie a 66.4% share of audience. Traveling 
Americans add another 100,000,000 annually to 
the WNAX-570 market coverage area ... an 
area of many scenic attractions, a Big Aggie 
Bonus for WNAX advertisers. 

WNAX-570 is the one medium that can reach 
and sell the nation's 40th radio market. To sell 
your product in Big Aggie Land's 175 counties, 
sell on the station that most people listen to — 
WNAX-570. Your Katz representative will 
handle the details. 


Peoples Broadcasting Corporation 

Sioux City, Iowa, Sioux Falls and Yankton, South Dakota 

Represented by Katz 


WNAX Yankton. South Dakota 

KVTV Sioux City, Iowa 

WGAR Cleveland, Ohio 

WRFD Columbus-Worthington. Ohio 

WTTM Trenton, New Jersey 

WMMN Fairmont, West Virginia 

WGAL-TV serves 

College of the Ail* 

Now in its eighth consecutive year, this 
tri-weekly adult-level educational series is 
designed for classroom use in senior high 
schools, in colleges, and for home-viewing. 
Through close cooperation with eight col- 
leges in the Channel 8 coverage area, 
WGAL-TV offers alert, diversified program- 
ming. College of the Air is just one phase of 
this station's many public service activities. 

Lancaster, Pa. • NBC and CBS 

Clair McCollough, Pres. 

Representative: The MEEKER Company, Inc. 

New York • Chicago • Los Angeles • San Francisco 

P MijwfflfflS 

BROADCASTING, April 10, 1961 

Trek back to NAB 

KPRC-AM-TV Houston, which left 
NAB fold nearly two years ago (with 
formation of Television Information 
Office) last week rejoined trade associ- 
ation. Jack Harris, vice president-gen- 
eral manager and president of Assn. of 
Maximum Service Telecasters, told 
NAB President LeRoy Collins his sta- 
tion would return because of new 
NAB activity under new leadership. 
Mr. Harris did not, however, give 
blanket endorsement to programming 
approach but felt that Gov. Collins is 
headed in right direction. 

Another NAB holdout — WHAS- 
AM-TV Louisville — also may rejoin 
and for similar reasons, Victor A. 
Sholis, vice president-director of Cour- 
ier-Journal and Louisville Times' sta- 
tions, didn't visit Gov. Collins while in 
Washington last week for State Dept. 
foreign policy briefing sessions, but has 
expressed approval of new approach 
and policy. 

Missile squeeze 

Thin line dividing civilian broadcast- 
ing and military use of spectrum (see 
page 78), is exemplified in pending re- 
quest before FCC asking that transmit- 
ter locations of two standard stations — 
one on east coast, other on west coast 
— be moved or their wattage reduced 
because of interference problems with 
nearby Nike-Zeus missile facilities. 
Reasons are classified, but fact that 
such request has been made to FCC is 

CBS pa clearances 

CBS-TV affiliates will do some soul- 
searching on their own at May 4-5 
meeting in New York on clearances 
for public affairs programming. Affili- 
ates can take or leave such programs 
and complaint has been that in too 
many instances, particularly in prime 
time, stations have preferred other pre- 
tested vehicles which do better rating- 
wise. Richard A. Borel, WBNS-TV 
Columbus, chairman of CBS Tele- 
vision Affiliates Advisory Board, has 
placed clearance issue on agenda. 

Box-office bait 

What many suspected has now been 
confirmed: pay tv was important fac- 
tor, among others, in Paramount Pic- 
tures' acquisition of 50% of program 
packager Talent Assoc. (see story, 
page 88). Paramount owns Interna- 
tional Telemeter, pay-tv operation cur- 
rently in pilot stage at west Toronto. 
To underscore expectation of things to 


come, Talent Assoc. privately talks of 
"big" pay-tv projects to come soon. 

Stereo standards 

Long-awaited establishment of fm 
stereo standards is going to be FCC's 
gift to NAB convention. Standards 
should be issued last week in April. 
Decision, anxiously sought by fm 
broadcasters as well as manufacturing 
industry, should stimulate convention's 
fm sessions. 

ABC sells Oscar show 

ABC Radio has sold full coverage 
of "Oscar" awards (Academy of Mo- 
tion Picture Arts & Sciences) on April 
17, 10:30 p.m. EST. ABC's handling 
of awards will not be simulcast, tv 
portion handled separately. Radio ad- 
vertiser is Coca-Cola, through Mc- 
Cann Erickson. (Tv sponsors are 
Procter & Gamble and Sara Lee 

Newsmen's speech circuit 

Numerous radio-tv newsmen who 
attended unprecedented State Dept. 
foreign policy briefing conference in 
Washington last week found them- 
selves booked back home for speeches 
before local organizations and groups. 
State Dept. had expected 300. More 
than 500 registered, with sprinkling 
of owners and managers among them. 
Reaction was uniformly favorable 
with expressed hope that briefings will 
be continued on regular basis. 

Youth movement 

FCC Chairman Newton N. Minow 
met last week with top brass of ABC 
and reiterated his interest in upgrad- 
ing of programming as he has done 
with practically all broadcast callers. 
It was get-acquainted session and dealt 
mainly with regulatory philosophies 
rather than ABC per se. Mr. Minow 
indicated White House has avid in- 
terest in programming quality, prob- 
ably stemming from fact that most 
New Frontiersmen at staff level have 
adolescent children. 

Seminar on mass communications 
with emphasis on television, to be par- 
ticipated in by leading figures in gov- 
ernment and industry, tentatively has 
been set for August 2-3 at North- 
western U., Chicago. FCC Chairman 
Newton N. Minow, Northwestern law 
school alumnus, is cooperating with 
law school faculty in arranging ses- 

Not enough talk 

Senate watchdog subcommittee is 
expected to add its voice to those urg- 
ing FCC to consider stations' program- 
ming. Some cases discussed in sub- 
committee hearings last week (Broad- 
casting, April 3), were selected to 
point up refusal of a few stations, 
particularly radio, to carry political 
broadcasts. As result, subcommittee 
is believed ready to recommend that 
FCC clamp down on rating-conscious 
radio stations that broadcast recorded 
music to exclusion of talk — particu- 
larly political talk — programs. 

Pre-convention feature 

Still in firming-up stage at NAB is 
surprise program feature for May 6 
session Assn. for Professional Broad- 
casting Education — expose of Cuban 
station-network seizures by main vic- 
tim, Goar Mestre, now exiled in 
Argentina. Senor Mestre operated 
CMQ radio-tv network, which Castro 
confiscated. APBE is NAB-sponsored 
group promoting university training 
of students for broadcast careers. 

Shapp shape 

Milt Shapp, president of Jerrold 
Electronics, Philadelphia, prominently 
identified with catv development and 
ownership, is serving as consultant on 
electronic matters to Secretary of 
Commerce Luther Hodges. He was 
prominently identified with pro-Ken- 
nedy forces before and during last 
year's presidential campaign. 

Midwest sleeper 

Kansas City will make bid for na- 
tional syndication market this sum- 
mer as Ray-Eye Productions com- 
pletes new $2 million tv production 
center designed by Charles Luckman 
and enters market with several pilot 
ventures. Ray-Eye, headed by 29- 
year-old contractor Fred Olsen and 
financed by New York commercial 
bankers, already has half hour pro- 
gram titled Builders' Showcase pack- 
age going in eight markets, will add 
four more within two weeks and will 
lineup 50 by yearend, all co-spon- 
sored by U. S. Gypsum Co., Chicago, 
through Fulton, Morrissey agency 
there. New Ray-Eye facilities have 
five tv studios. Firm will concentrate 
on tv program and commercial pro- 
duction using video tape, but will do 
film too. 

Published every Monday. 53rd issue (Yearbook Number) published in September, by Bboabcaotnc ^ P™"catioi« . Inc.. 
1735 DeSales St.. N. W, Washington 6, D. C. Second-class postage paid at Washington. D. C. and additional offices. 


WAGA-TV recently was named winner of the National 
Headliner Award competition for ''consistently outstand- 
ing Editorials by a local TV station." The Headliner 
Medal was awarded on the basis of the station's public- 
spirited editorial policies and procedures. This kind of 
recognition is a tribute to the quality programming for 
adult audiences which continues to be a prime objective 
of WAGA-TV ! 


famous on the local scene., .for public service 



BROADCASTING, April 10, 1961 


Tougher and tougher. That's the way the new Wash- 
ington enforcement program is shaping up as the FCC 
follows a policy of setting renewals for hearings and 
imposing other sanctions against licensees. See . . . 


While we're on this regulatory subject, FCC has come 
up with another headache — complicated program report- 
ing forms described as ambiguous, vague, double-talking 
and lacking in necessary definitions of terms. See . . . 



Television touches off fast and often violent reaction 
as pressure groups react to programming incidents. Na- 
tional groups frequently decry continuities or incidents 
they consider affronts to their interests. See . . . 

Don't look now, but there may be a pay tv service just 
around the corner, hints Martin Leeds at unveiling of 
Home Entertainment Co., which has National Telefilm tie. 
Many franchises are in the works, he explains. See . . . 


A decade has passed and $20 million has been spent 
by broadcasters to carry out the government-sponsored 
Conelrad program designed to confuse enemy bombers. 
But now a question arises — Should it be junked? See . . . 


Network coverage of professional sports is in the big- 
money class as cost of radio and tv rights continues to 
increase. NBC pays $1.2 for pro football playoffs, two 
years; ABC pays $2 million for 20 events. See . . . 


Advertising's once-secret weapon, music, is now com- 
monplace but highly effectvie in production of commer- 
cials. Sing-Along Mitch Miller has become an institution; 
his NBC-TV series goes weekly in the fall. See . . . 


Broadcasters were given a close look at the way the 
government operates during a two-day briefing conducted 
in Washington by the State Dept. President Kennedy and 
other top officials were among clinic participants. See . . . 


It's only a month to convention time. NAB's annual 
industry roundup starts officially May 7 but there will be 
sidebar meetings by the dozen. Agenda to have inter- 
national flavor, with Latin group participating. See . . . 


The nation's space problem is getting a lot of attention 
in government circles as basic policies governing the use 
of satellites for communications is reviewed. Revised 
budget deletes launching facilities fund. See . . . 



























Published every Monday, 53rd issue 
(Yearbook Number) published in 
September by Broadcasting Publica- 
tions Inc. Second-class postage paid 
at Washington, D. C. 

Subscription prices: Annual sub- 
scription for 52 weekly issues $7.00. 
Annual subscription including Year- 
book Number $11.00. Add $1.00 per 
year for Canadian and foreign post- 
age. Subscriber's occupation required. 
Regular issues 35 cents per copy. 
Yearbook Number $4.00 per copy. 

Subscription orders ajnd address 
changes: Send to Broadcasting Cir- 
culation Dept., 1735 DeSales St.. N.W., 
Washington 6, D. C. On changes, 
please include both old and new 

BROADCASTING, April 10, 1961 









Complete coverage of week begins on page 31 AT HCAHI IMC 
Late news breaks on this page and on page 10 Ml L/HML/LIIM L. 

NAB members elect 
13 to Radio Board 

Thirteen broadcasters were elected to 
NAB Radio Board, according to ballot 
count at NAB headquarters Friday. 
They represent odd-numbered NAB 
districts and four at-large classifications. 
Their terms start at conclusion of May 
7-10 NAB convention. 

Those elected: district 1 — Carleton 
D. Brown, WTVL Waterville, Me., 
(over Richard E. Adams, WKOX 
Framingham, Mass.); district 3 — John 
S. Booth, WCHA Chambersburg, Pa., 
re-elected (over Roy E. Morgan, WILK 
Wilkes-Barre, Pa. ) ; district 5 — James 
L. Howe, WIRA Fort Pierce, Fla. 
(over Malcolm Street, WHMA Anni- 
ston, Ala.); district 7 — Hugh O. Potter, 
WOMI Owensboro, Kentucky, re- 
elected (over Paul F. Braden, WPFB 
Middletown, Ohio); district 9 — George 
T. Frechette, WFHR Wisconsin Rapids, 
Wis. (over J. R. Livesay, WLBH Mat- 
toon, 111., and Egmont Sonderling, 
WOPA Oak Park, 111.); district 11— 
Odin S. Ramsland, KDAL Duluth, 
Minn., re-elected (over Ross E. Case, 
KWAT Watertown, S.D.); district 13 
—Boyd Kelley, KRRV Sherman, Tex., 
re-elected (over Dave Morris, KNUZ 
Houston); district 15 — B. Floyd Farr, 
KEEN San Jose, Calif., re-elected (ov- 
er John Cohan, KSBW Salinas, Calif.); 
district 17 — Ray Johnson, KM ED Med- 
ford, Ore. (over Lee Bishop, KORE 
Eugene, Ore.). 

At-large directors elected: Large sta- 
tions — John S. Hayes, WTOP Wash- 
ington (over John H. DeWitt Jr., 
WSM Nashville) ; medium stations — 
Willard Schroeder, WOOD Grand Rap- 
ids, Mich, (over Rex Howell, KREX 
Grand Junction, Colo.); small stations 
—Ben B. Sanders, KICD Spencer, 
Iowa (over F. E. Lackey, WHOP Hop- 
kinsville, Ky.); fm stations — Ben 
Strouse, WWDC-FM Washington (ov- 
er Fred Rabell, KITT San Diego, 

Members of tally committee were 
Joseph Goodfellow, WRC Washing- 
ton, chairman; Everett L. Dillard, 
WASH (FM) Washington, and Charles 
Roeder, WCBM Baltimore. 

'Fibber's' 'Molly' dies 

Marian Jordan, for over 20 years 
'Molly" of radio's Fibber McGee and 
Molly, which starred her husband Jim 
Jordan as "Fibber," died last Friday at 
her home in Encino, Calif. She would 
have been 63 on April 15. 

Commercials tester 

There's tv testing angle to new 
electronic device in use at Geyer, 
Morey, Madden & Ballard Inc., 
New York. Machine measures 
visual impressions for testing copy 
and art in tv commercials in ad- 
dition to already-announced uses 
for package design, print adver- 
tising, billboards, posters or any 
other form of visual message. 
Split-second reactions of people 
watching stills from commercial 
storyboards, for example, are ob- 
tained by controlled illumination 
in machine, which consists of two 
rectangular boxes — similar to 
shadow boxes. While agency 
claims device will be aid to "bet- 
ter, more effective" commercials, 
it's now considered supplementary 
research tool only. Machine orig- 
inally was built for testing pack- 
age designs, but GMM&B hopes 
it is doing pioneering research 
that will benefit advertising in 

Show occupied weekly half-hour on 
NBC radio from 1935 to 1953, then 
was week-night feature till 1956. NBC- 
TV carried short-lived series in 1959-60 
directed by son Jim Jordan Jr. For past 
six years team was regular on NBC 
Radio's weekend Monitor. Jordans mar- 
ried Aug. 31, 1918, in Peoria, 111. 

MBS spots to stations 
push product categories 

In unusual promotion, Mutual is 
broadcasting to more than 400 of its 
affiliated stations various "spot an- 
nouncements" on behalf of various 
product categories, giving information 
on these products and their value to 
consumers. Service starts today (Mon- 
day) with spots ranging in length from 
10 to 60 seconds, fed to stations for 
insertion where there are availabilities. 
Products covered include coffee, tooth- 
paste, cigarettes, cereals, milk, automo- 
biles and cosmetics and others. 

Sample 10-second spot: "Cosmetics, 
not diamonds, are a girl's best friend. 
You can live without diamonds, but 
would you feel dressed up without 
make-up or perfume? Wouldn't you 
feel better if you put a little on right 
now?" Project was conceived by MBS 
President Robert F. Hurleigh who be- 
lieves it will spell out facts about na- 
tion's economy and at the same time 
pinpoint value of radio for advertisers. 

Bulova Watch moves 
$4 million to SSC&B 

Bulova Watch Co., New York, is as- 
signing its $4 million watch account to 
Sullivan, Stauffer, Colwell & Bayles, 
starting July 1, R. H. Madden, execu- 
tive vice president, marketing, an- 
nounced last Friday (April 7). 

Account currently is at McCann- 
Erickson Inc., which has handled it six 
years. SSC&B is agency for Bulova's 
line of radios and phonographs and 
Mr. Madden noted that move is in line 
with company's desire to consolidate 
its accounts under one agency. Later 
this spring Bulova will sponsor two 
special tv programs, one featuring Pat 
Boone on ABC-TV and other starring 
Arthur Godfrey on CBS-TV, to be 
billed through McCann-Erickson. 

NAB asks FCC authority 
in catv-station cases 

NAB supports FCC-sponsored legis- 
lation to permit commission to step in 
to adjudicate conflicts between catv 
systems and local tv stations. 

LeRoy Collins, NAB president, in 
letter April 6 to FCC Chairman New- 
ton N. Minow, Sen. Warren G. Mag- 
nuson (D-Wash.) and Rep. Oren Har- 
ris (D-Ark.), said proposed Senate bill 
(S 1044) would serve interests of catv, 
tv licensees and public. 

Bill would authorize FCC to step in 
where catv system brings in outside 
signals to detriment of local tv station. 
FCC could resolve issue, Gov. Collins 
said, in best interest of public. 

Most catv systems provide valuable 
service to public, NAB letter stated, but 
in minority of cases, interests of catv 
collide with that of local tv broad- 
caster and in this circumstance FCC 
ought to have authority to settle the 

Business briefly... 

American Pharmaceutical Co., New 

York, which last week named Weiss & 
Geller Inc., New York, as agency, will 
make major jump into broadcast ad- 
vertising, starting with radio and tv spot 
drive next month in 10 Georgia and 
Florida cities for market testing of four 
new products: Nite-Rest (sleep pill), 
Verv (alertness capsule), SPD (anal- 
gesic linament) and Pertinex (athlete's 
foot remedy). Advertising will be on 
national basis before end of year. Com- 
pany's previous broadcast activity was 

7 -. more AT DEADLINE page 10 

BROADCASTING, April 10, 1961 



George W. 
Bartlett, assist- 
ant manager of 
NAB engineer- 
ing department 
since 1955, pro- 
moted to acting 
manager. He 
succeeds A. 
Prose Walker, 

Mr. Bartlett Feb. 13, 1961) 

who resigned as 
manager of department to join Collins 
Radio Corp., Cedar Rapids, Iowa. He 
has been active in such NAB projects 
as remote control development, auto- 
matic logging, video tape, NAB Engi- 
neering Handbook and annual NAB 
Engineering Conference. Before join- 
ing NAB he was chief engineer of 
WDNC-AM-FM Durham, N. C, and 
acted as technical consultant to tv sta- 
tions applicants. He is native of New 
Bedford, Mass., senior member of In- 
stitute of Radio Engineers, member of 
Society of Motion Picture & Television 
Engineers and is licensed radio amateur. 

Carl Spielvogel, director of pr, Inter- 
public Inc., promoted to director of 
personnel for New York offices of In- 
terpublic (including McCann-Erickson 
Inc., McCann-Marschalk Co. and Com- 
munications Affiliates Inc.). He also is 
vp of McCann-Erickson and continues 

with pr responsibilities. He had been 
personnel-pr director on staff New 
York Times for 10 years and was ad- 
vertising columnist at time he joined 
M-E as vp in 1959. 

Jerry N. Jordan, N. W. Ayer & Son 
account supervisor, elected vp in con- 
nection with New York service, and 
Norman H. McMillan, associate man- 
aging director of plans and marketing 
department, elected vp in that post. 
Mr. Jordan, who continues account 
work in new position, joined Phila- 
delphia agency in 1953 and moved to 
N. Y. office following year. His 1951 
thesis for M.S. in psychology at U. of 
Pennsylvania, "Long Range Effect of 
Television and Other Factors on Sports 
Attendance," was published that year 
by Radio-Tv Manufacturers Assn. and 
sequel reports followed annually 
through mid-fifties. Mr. McMillan, 
formerly with George A. Hormel & Co., 
has been with Ayer since 1954. 

Harold B. Simpson and Frank J. 
Mahon have been appointed associate 
media directors of William Esty Co., 
N. Y. Mr. Simpson, spot timebuyer, 
has been with Esty 12 years. Last year 
he was named "Silver Nail Timebuyer 
Of The Year" in annual Station Repre- 
sentatives Assn. poll. Mr. Mahon, 
formerly spot buyer, more recently has 
been media supervisor and has served 
10 years with Esty agency. 

Thomas F. 
O'Neil elected 
chairman of 
board of Gen- 
eral Tire & Rub- 
ber Co., suc- 
ceeding his fa- 
ther, William F. 
O'Neil, founder 
of firm and 
board chairman 

until his death Mr. O'Neil 

last year. Mr. 

O'Neil has been member of General 
Tire's board since 1948 and has served 
as vice chairman since last year. 

John McArdle, vp and general mana- 
ger of WTTG (TV) Washington, pro- 
moted to newly-created post of vp and 
director of sales for tv stations owned 
by Metropolitan Broadcasting Corp. 
(WTTG, WNEW-TV New York, 
WTVH [TV] Peoria, 111.; KOVR [TV] 
Stockton, Calif., and WTVP [TV] De- 
catur, 111.) He will begin his duties on 
May 1 at Metropolitan's New York 
headquarters. Replacing Mr. McArdle 
at WTTG is Donn Colee, vp and gen- 
eral manager of WTVH, while Bob 
King, vp and general manager of WTVP 
assumes additional responsibilities at 
WTVH relinquished by Mr. Colee. His 
wife, Lee Colee, general sales manager 
of WTVH, named to new post of gen- 
eral sales manager of WTTG. 

For other personnel changes of the week see FATES & FORTUNES 

limited amount of co-op advertising 
with dealers. 

Edward Dalton Co. (Metrecal), Evans- 
ville, Ind., has applied final touches to 
plans to expand into tv this spring 
(Business Briefly, March 27). Liquid 
dietary product is participating in eight 
daytime shows on ABC-TV and four 
evening programs on both ABC-TV and 
NBC-TV: Roaring 20s, Walt Disney 
Presents, Hawaiian Eye and 77 Sunset 
Strip, all ABC-TV; Thriller, The Amer- 
icans, Whispering Smith and Michael 
Shane, Detective, all NBC-TV. Partici- 
pations will run through June. Agency: 
Kenyon & Eckhardt, N. Y. 

Du Bonnet Aperitif (Schenley Industries 
Inc.), N. Y., is dipping toe into radio 
again after long absence, and using 
some tv, too. Kleppner Co., New York 
agency for DuBonnet, is ready to 
launch saturation campaign of 30-sec- 
ond and minute spots on five New York 
radio and two tv stations, using both 
day and night periods for 13 weeks. 
Part of schedule is "Mantovani" or- 
chestra simulcast starting Saturday 
(April 14) on WNTA-AM-TV New 

York-Newark, N. J. Schedule follows 
three-station radio campaign in Balti- 
more. Other markets are to be added 
on basis still to be decided. 

Fall changes 

Latest on composition of net- 
work fall schedule: Sunday — 
ABC-TV Maverick now slated for 
6:30-7:30, and new show, Follow 
the Sun (20th Century) at 7:30- 
8:30, and Adventures in Paradise 
formerly set in Monday, 10 p.m. 
period, has been moved to Sun- 
day, at 10 p.m.: Monday — ABC- 
TV Ben Casey, new hour show, 
set for 10 p.m. (Bing Crosby Pro- 
duction ) ; Tuesday — Garry 
Moore, appears nearly sold in 10- 
1 1 berth on CBS-TV, advertisers 
including Johnson's Wax (Foote, 
Cone & Belding) and R. J. Rey- 
nolds (William Esty), with Plym- 
outh (N. W. Ayer) expected to 
sign soon. 

Republicans criticize 
'Ev and Charlie' tv show 

Senate Minority Leader Everett M. 
Dirksen (R-Ill.) and House Minority 
Leader Charles A. Halleck (R-Ind.) 
were forced to defend "Ev and Charlie" 
show Friday against criticism from both 
wings of GOP. 

Sen. George D. Aiken (Vt.), repre- 
sentative of liberal wing, said leaders' 
weekly news conferences, which are 
taped for television, are creating a 
"status quo" image of party. 

WAMV-AM-FM sold: $350,000 

Sale filed Friday for FCC approval: 
WAMV-AM-FM East St. Louis, 111., 
sold by Hess-Hawkins Co. to Stanlin 
Corp. for $350,000. Stanlin principals 
include Lawrence W. Picus and Simp- 
son R. Walker Jr. (33V3% each) and 10 
others. Messrs. Picus and Walker hold 
47i/2% each of WOBS Jacksonville, 
Fla. WAMV is 500 w day, 250 w night 
on 1490 kc. WAMV-FM is 37 kw. on 
101.1, mc. 


BROADCASTING, April 10, 1961 



If you don't have it to sell, 

you can't sell it. 
UPI provides the complete, 
salable news package. 

— -lie lau&sli* oest (®) wlio laussli* last— — ^ 

Some people started laughing right off the bat when they heard we planned to concentrate on comedy this season. They 
were sure it wouldn't work. These days they're not laughing so hard— but the nation's viewers are, and so are the sponsors 
of our comedy programs. The audiences attracted by the average comedy program on the three networks this season tell 
the story: Network Y— 7.3 million homes... Network Z— 8.9 million homes... CBS Television Network, 9.5 million homes.* 
Moreover, in the latest Nielsen report three of our funniest shows are in the Top 10— and two of them are brand new this 
season. f But the thing that keeps all our advertisers smiling is that the CBS Television Network attracts the biggest average 
audiences in every category of entertainment, laughs or no laughs. 'Nationwide Nielsen, 6-iipm,AA,ioct.i96o-i Mar. i96i tiMar.i96i.AA<cBS:7ofTopio> 

CHS Television Network 


A calendar of important meetings ana 
events in the field of communications 

•Indicates first or revised listing. 

April 9-12— Fourth Public Service Program- 
ming Conference for broadcasting industry 
produced and sponsored by the Westing- 
house Broadcasting Co. Pittsburgh-Hilton 
Hotel, Pittsburgh, Pa. 

April 10-13 — National Premium Buyer- 

28th annual national exposition, Navy Pier. 
Chicago. Also Premium Adv. Assn. of Ameri- 
ca one-day conference, same site. 
April 11— Business Council for International 
Understanding, session group dinner, Fairfax 
Hotel, Washington, D. C. Ralf Brent, presi- 
dent of WRUL New York, is speaker. 
*April 11-12 — Illinois Broadcasters Assn., 
spring meeting, St. Nicholas Hotel, Spring- 
field. Speakers include Vincent T. Wasilew- 
ski, NAB vice president. 

*April 12 — Western States Advertising Agen- 
cies Assn., meeting. The Nikabob, Los An- 
geles, 6 p.m. 

*April 13 — Assn. of Maximum Service Tele- 
casters, technical committee meeting. Wash- 
ington, D. C. 

April 13-14 — New York State Educational 
Radio & Television Assn., and Eastern Edu- 
cation Network, combined conference. Tom 
Sawyer Motor Inn., Albany, N. Y. 

April 13-14 — Atlanta Ad Institute, sponsored 
by Atlanta Advertising Club. Speakers in- 
clude Max Freedman, Manchester Guardian 
Washington correspondent; John D. Yeck, 
Yeck & Yeck, Dayton, Ohio, and John G. 
Mapes, Hill & Knowlton, New York. Dinkier 
Plaza Hotel, Atlanta, Ga. 
April 14 — Mississippi UPI Broadcasters 
Assn., annual meeting. Buena Vista Hotel, 

April 14 — Veterans Hospital Radio & Televi- 
sion Guild, anniversary ball. Essex House, 
New York. 

* April 14-15 — Kansas Assn. of Radio Broad- 
casters, annual convention, Jayhawk Hotel, 
Topeka. Speakers include FCC Commission- 
er Frederick W. Ford; Dr. Kenneth McFar- 
land, General Motors, banquet speaker; "24 
Hours of Prime Time a Day," Stephen B. 
Labunski, WMCA New York; "Radio Broad- 
casting: The Positive and the Negative," 
Vincent T. Wasilewski, NAB vice president; 
"What the FCC Inspector Wants to Know," 
H. W. Bourell, engineer in charge, FCC 
field office in Kansas City. Other topics in- 
clude automation; radio sales, with Pat 
Rheaume, Radio Advertising Bureau, and 

♦April 15 — Phoenix chapter, Academy of 
Televisions Arts & Sciences, April work- 
shop. KPHO-TV studios, 10 a.m. Subject: 
"News Photography." KPHO-TV's new Fair- 
child "Cinephonic 8" camera and processor, 
which is first equipment to allow extensive 
use of 8 mm film on tv, will be explained. 
April 15 — West Virginia AP Broadcasters 
meeting, Charleston. 

April 15-16 — Mississippi Broadcasters Assn., 
spring convention. Speakers include John 
F. Meagher, radio vp, NAB and Ernest B. 
Cummings, Cummings Adv. Co., Memphis. 
Buena Vista Hotel, Biloxi. 
April 16-19 — Assn. of National Advertisers, 
spring meeting. Sheraton Park Hotel, Wash- 
ington, D. C. 


April 10 — Baton Rouge, La. 
April 10, 11 — San Francisco. 
April 11, 12— Fort Worth, Tex. 
April 12, 13— Seattle, Wash. 
April 13 — Memphis, Tenn. 
April 14 — Nashville, Tenn. 
April 24— Raleigh, N. C. 
April 25, 26— Richmond, Va 
April 27— Washington, D. C. 
April 28 — Philadelphia. 
May 1— Portland, Me. 
May 2,3 — Boston. 
May 4 — Syracuse, N. Y. 

April 17— Institute on Musical Copyright 
Law in the Music Industry, Vanderbilt U., 
Nashville, Tenn., under sponsorship of 
Tennessee Bar Assn., Nashville Bar Assn., 
Nashville Symphony Assn., Country Music 
Assn., and Tennessee Assn. of Broadcasters. 

April 17— Academy of Motion Picture Arts 

& Sciences Oscar award ceremonies. Santa 
Monica (Calif.) Civic Auditorium. The pres- 
entation will be telecast by ABC-TV. 

April 17-20 — International Advertising Assn. 
Waldorf-Astoria Hotel, New York City. 

* April 18 — Comments due in FCC rulemak- 
ing to add vhf channel to Syracuse-Roches- 
ter, N. Y. 

April 18 — Radio & Television Executives 
Society, Peabody Awards luncheon. Hotel 
Roosevelt, Grand Ballroom, New York City. 

*April 18-19 — Institute of Radio Engineers, 

Los Angeles section, lecture series, "Recent 
Advances in Electron Devices." April 18 — 
California Polytechnic College Auditorium, 
Pomona. April 19 — Rodger Young Auditori- 
um, 936 W. Washington, Los Angeles. Week- 
ly lectures continue for six weeks at same 
locations. Series tickets available from IRE, 
1435 S. LaCienega Blvd., Los Angeles 35. 

April 19-22 — 1961 American Film Festival, 
sponsored by Educational Film Library Assn. 
at Barbizon-Plaza Hotel, New York City. 

April 20-21 — Pennsylvania AP Broadcast- 
ers Assn. Sheraton Hotel, Philadelphia. 

April 20-22 — American Assn. of Advertising 

Agencies annual meeting. The Greenbrier, 
White Sulphur Springs, W. Va. The annual 
dinner will take place on Friday evening, 
April 21. 

April 20-22 — Alabama Broadcasters Assn. 

spring convention. The Holiday Inn Riviera, 
Dauphin Island, Ala. 

April 21-22 — National Assn. of Educational 
Broadcasters, Region II (southeast) annual 
meeting. Hotel Thomas Jefferson, Birming- 
ham, Ala. 

*April 22 — UPI Broadcasters Assn. of Con- 
necticut, fifth annual convention. Silver- 



Sell San Diego County — the nation's 20th 
largest market in food store sales*— through 
The San Diego Union and Evening Tribune. 

'The Ring 
of Truth" 

# Copley News 

Copley Newspapers: 15 Hometown Daily Newspapers 
covering San Diego, California — Greater Los Angeles 
Springfield, Illinois — and Northern Illinois. Served by thf 
Copley Washington Bureau and The Copley News Serv 
CO., INC. (Nelson Roberts & Associates 

Evening Tribune 


BROADCASTING, April 10, 1961 


Spectacular Coverage 

During the month of May, a task force of 40 men 
is assigned to cover the events surrounding Indi- 
anapolis' world famous 500 Mile Race, 500 Festi- 
val and $50,000 Golf Tournament. Few network 
special events involve the logistics of men and 
equipment the WFBM Stations have committed 
to this elaborate coverage. 

What's first with Hoosiers is truly first with 
WFBM-TV. And unequalled manpower* and 
facility* give this station the opportunity to report 
the interests of the area we serve intensively, ex- 
citingly. Your product deserves this kind of sell- 
ing climate. Ask your Katz man. 
BROADCASTING, April 10, 1961 

20-man News-Information Services Depart- 
ment. Three news cruisers, giant mobile TV unit, 
two color-equipped television tape recorders. 

A service of TIME-LIFE Broadcast 
Represented Nationally by the KATZ Agency 

"The Cane <wc( T ecdliw) . . . 

This is the first of a series of ads devoted to facts 
about communism. It coincides with a continuing 
series of prime time announcements on WKY RADIO 
and TELEVISION telling these and many more facts 
about communism to viewers and listeners. 

Altruistic? No. This effort might even be 
on the selfish side because we, as you, can exist only 
in a free economy. 

Alarmist? Aren't people already anti-communist 
and pro-American? Certainly! Spiritually and emotionally. 
But there is a void of factual truth about the hard 
core of communist action. The communists know this. 
They continually attack this soft spot with "Dr. Jekyll's" 
words that rationalize "Mr. Hyde's" actions. 

The threat to freedom is not so much in what the 
communists DO, as in what Americans DON'T do. 
One of the most serious "DON'TS" is not arming 
ourselves with facts to back up our belief in democracy. 

This is part of our effort to tell these facts. 

Prime Communicators to IV2 Million Oklahomans 

THE COST OF FREEDOM — One of a series 

mi COSTof fmdti%! 

Part of the Cost of Freedom is to understand the War of Words. 
When they say "Peace". . . what do they really mean? 

Lenin said: 

rf Every peace program is a deception of the people and a piece of 
hypocrisy unless its principal object is the explanation to the masses of the need 
for a revolution, and to support, aid and develop the revolutionary struggle of 
the masses that is starting everywhere (ferment among the masses, protests, 
strikes, fraternization in the trenches, demonstrations . . .)." 

— V. I. Lenin, General Committee Proposals Submitted to 
the Socialist Conference, April, 1916, Selected Works, 
International Publishers, New York, 1943, vol. V, pg. 237. 

But Lenin is dead... or is he? 

J. Edgar Hoover has said . . . "I, for one, find no reason to doubt the word 
of Nikita S. Khrushchev when he asserts that the injunctions of Lenin must be 
the guide to all communist activity." 

We aren't trying to preach. We are simply trying to strengthen the 
muscles of freedom of speech through exercising that freedom to the limits of 
our sphere of communications. Perhaps there will be facts in this series you 
can use in your sphere of influence. 



The WKY Television System. Inc. 
WTVT, Tampa-St. Petersburg, Fla. 
Represented by the Katz Agency 

WAVE -TV gives you 
28.8% more AVID EATERS 

-and they gobble up 28.8% more 
of everything that's edible! 



That's because WAVE-TV has 28.8% more 
viewers, from sign-on to sign-off, in any 
average week. Source: N.S.I., Dec, 1960. 



NBC SPOT SALES, National Representatives 



Channels 2 thru 13 

^ Constant 

► No Field Tuning 

► 5 kw Peak 
Visual Power 

^ Proven in 

Write for 
o information o 
and catalog. 


Manufacturing Company 


«iine Tavern, Norwalk. 

April 22 — Intercollegiate Broadcasting Sys- 
tem, national convention. Carnegie Institute 
of Technology, Pittsburgh, Pa. 
April 24 — Annual meeting and luncheon. 
The Associated Press Members. Principal 
luncheon speaker: Secretary of Defense 
Robert S. McNamara. Waldorf-Astoria, New 
York City. 

April 24 — Deadline for return of nomina- 
tions ballots for National Academy of Tele- 
vision Arts & Sciences Emmy awards com- 

April 24-25 — Nebraska Broadcasters Assn., 
convention. Blackstone Hotel, Omaha. 
April 24-28— U. of Florida third annual 
Communications Week. Broadcasting Day, 
April 24. Advertising Day, April 25. Other 
days devoted to photojournalism, print media 
and public relations. Gainesville, Fla. 
April 25 — American Marketing Assn., New 
York chapter marketing workshop: Manage- 
ment use of marketing research, advertising 
agencies. Lever House auditorium. New 
York. 4 p.m 

*April 25-27 — Sales Promotion Executives 
Assn., annual conference. Benjamin Frank- 
lin Hotel Philadelphia. Speakers include 
Hickman Price Jr., assistant secretary, U.S. 
Dept. of Commerce. 

April 26-28 — Seventh Region Technical Con- 
ference, Institute of Radio Engineers. Hotel 
Westward Ho, Phoenix, Ariz. 
April 26-29 — Institute for Education by 
Radio-Television, Deshler-Hilton Hotel, Co- 
lumbus. Ohio. 

April 27 — Georgia Assn. of Broadcasters, 
management conference. Dinkier Plaza Hotel, 

*April 28 — Nationwide Conelrad drill in 
which all radio and tv stations will partici- 

April 28 — Arizona Broadcasters Assn., spring 
meeting. Wild Horse Ranch Resort, near 

April 28 — UPI Broadcasters of Massachu- 
setts, spring meeting. U. of Massachusetts, 

April 28 — Deadline for entries in 15th an- 
nual achievement awards competition of the 
Los Angeles Advertising Women Inc. Open 
to women in 13 western states and western 
Canada. Entry blanks available from Los 
Angeles Advertising Women Inc., 4666 N. 
Forman Ave., North Hollywood, Calif. 
April 28-29 — Tennessee AP Broadcasters, 
radio news clinic. Nashville. 
April 28-30— Alpha Delta Sigma, profes- 
sional advertising fraternity, national con- 
vention. TJ. of Minnesota, Minneapolis-St 

April 29-30 — UPI Broadcasters Assn. of 
Texas, annual meeting. Baker Hotel, Dallas 
April 30 — UPI Broadcasters of Missouri, an- 
nual meeting. Governor Hotel, Jefferson City 
April 30-May 3 — U. S. Chamber of Com- 
merce annual convention, Washington. 


May 1-31— National Radio Month. 

*May 1— Comments due in FCC rulemaking 
to revise program reporting forms in origi- 
nal, renewal and sale applications. 
*May 1— Comments due to FCC in space 

TvB Sales Clinics 

May 2— Pittsburgh. 

May 4— Washington, D. C. 

May 9— Buffalo. 

May 11 — Boston. 

May 16 — Salt Lake City. 

May 18— Portland, Ore. 

May 23— San Francisco, Cincinnati. 

May 25— Los Angeles, St. Louis. 

May 30 — Jacksonville, Fla. 

June 1— Charlotte, N. C. 

June 6— Minneapolis-St. Paul. 

June 8— Chicago. 

June 13 — Omaha. 

June 15 — Oklahoma City. 

June 20 — San Antonio. 

June 22— New Orleans. 


BROADCASTING, April 10, 1961 





helps you excite your salesmen, 
dealers and customers . . . opens the 
door to greater sales and profits! 






as Ai Casey 



as John King 

NEW YORK 22, N. Y. 

policy inquiry. 

*May 1 — Comments due on FCC request for 
suggested "methods" of reserving one vhf 
channel in both Los Angeles and New York 
for educational tv. 

May 1 — Deadline for submissions of 100- 
200 word abstracts and 500-1000 word ae- 
tailed summaries of papers for the 1961 
Western Electronic Show & Convention 
(WESCON). Send to the attention of E. W 
Herold, WESCON Northern California Office 
701 Welch Road, Palo Alto, Calif. 

May 1-3 — Assn. of Canadian Advertisers 
Royal York Hotel, Toronto, Ont., Canada. 
May 2-4 — Electronic Components Confer- 
ence. Jack Tarr Hotel, San Francisco. 
May 3 — Station Representatives Assn., Sil- 
ver Nail Timebuyer of the Year Award 
luncheon, Waldorf-Astoria Hotel, N. Y. 
May 3-6 — American Public Relations Assn 
17th annual convention. Hotel Shelburne 
Atlantic City, N. J. The association's Phila- 
delphia Forge will be host. The theme will 
be: "Analyzing Public Relations' Accom- 
plishments Problems, Opportunities and 

May 4 — American Tv Commercials Festival 
Hotel Roosevelt, New York City, all day. 
May 4-5 — CBS Television Network-CBS-TV 
Affiliates Assn., annual meeting. Waldorf- 
Astoria Hotel, New York City. 
May 4-6^-Western States Advertising Agen- 
cies Assn., annual conference. Shelter Island 
Inn, San Diego, Calif. 

*May 4-7 — American Women in Radio & 
Television, national convention. Statler- 
Hilton Hotel, Washington, D. C. Keynote 
speaker: LeRoy Collins, president of NAB. 
May 4-14 — Brand Names Week. 
May 5 — 11th annual Radio-Television Con- 
ference & Banquet sponsored by Radio-Tele- 
vision Guild of San Francisco State College 
At San Francisco State College. 
May 5-6 — U. of Wisconsin Journalism Insti- 
tutes, Wisconsin Center, Madison. 
May 5-7 — National Assn. of FM Broadcast- 
ers, Washington, D.C. Board of Directors 
meeting. May 5; annual business meeting 
May 6; "FM Day," May 7. 
*May 7 — Assn. of Maximum Service Tele- 
casters, annual membership meeting. Palla- 
dian Room, Shoreham Hotel, Washington, 
D. C. Board of directors will meet May 6, 
also in Washington. 

May 7-10 — NAB annual convention. Shera- 
ton Park and Shoreham Hotels, Washington. 

*May 7-12 — Society of Motion Picture & 
Television Engineers, 89th semiannual con- 
vention. King Edward Sheraton Hotel, 
Toronto, Canada. Theme will be "Interna- 
tional Achievements in Motion Pictures and 
Television." Speakers include John J. Fitz- 
gibbens, president, Famous Players Canadi- 
an Corp. (operator of pay tv system in 

May 8-10 — National Aerospace Electronics 
Conference, Institute of Radio Engineers 
Biltmore & Miami Hotels, Dayton, Ohio. 
May 9 — Broadcast Pioneers, 20th annual 
dinner. 7:30 p.m., Cotillion Room, Sheraton 
Park Hotel, Washington, D. C. 
*May 10 — Reply comments due in FCC pro- 
gram form rulemaking. 

May 10 — Deadline for return of final voting 
ballots in National Academy of Television 
Arts & Sciences annual Emmy awards com- 

May 11 — Assn. of National Advertisers 
Workshop on International Advertising, Ho- 
tel Plaza, New York City. 

EVERYBODY listens to 
ED MEATH 6-9:30 A.M. 

Advertising Federation of America 

1961 Conventions 
April 13-16 — AFA 4th district conven- 
tion. Dupont Plaza Hotel, Miami. 
April 21-22 — AFA 9th district conven- 
tion. Savery Hotel, Des Moines, Iowa. 
May 27-31 — AFA 5th annual conven- 
tion. Sheraton Park Hotel, Washing- 
ton, D. C. 




BROADCASTING, April 10, 1961 






KTRH is Houston's powerful radio 
voice for 60,000 square miles . . . 
blanketing over 80 counties . . . 
serving 1,087,100 radio house- 
holds including more than 
4,000,000 people as: 

• The news and information 


• The variety station 

• The network station 

• The family station 

50,000 WATTS - 740 KC 


Represented by Peters, 
Griffin and Woodward, Inc. 

Broadcasting Publications Inc. 

President Sol Taishoff 

Vice President Maury Long 

Vice President Edwin H. James 

Secretary H. H. Tash 

Treasurer B. T. Taishoff 

Comptroller Irving C. Miller 

Asst. Sec.-Treas Lawrence B. Taishoff 



Executive and publication headquarters: 
Broadcastinc-Telecasting Bldg., 1735 DeSales 
St., N.W., Washington 6, D. C. Telephone 
Metropolitan 8-1022. 

Editor and Publisher 
Sol Taishoff 


Vice President and Executive Editor 
Edwin H. James 

Editorial Director (New York) 
Rufus Crater 

Managing Editor 
Art King 

Senior Editors: J. Frank Beatty, Bruce 
Robertson (Hollywood), Frederick M. Fitz- 
gerald, Earl B. Abrams, Lawrence Christo- 
pher (Chicago); Associate Editors: Harold 
Hopkins, Dawson Nail: Staff Writers: 
George W. Darlington, Bob Forbes, Malcolm 
Oettinger Jr., Sid Sussman, Leonard Zeiden- 
berg; Editorial Assistants: Mark Blackburn, 
Frank Connors, Merilynn Gardner; Secre- 
tary to the Publisher: Gladys Hall. 


Vice President and General Manager 
Maury Long 

Vice President and Sales Manager 
Winfield R. Levi (New York) 

Assistant Publisher 
Lawrence B. Taishoff 

Southern Sales Manager: Ed Sellers; Pro- 
duction Manager: George L. Dant; Traffic 
Manager: Harry Stevens; Classified Adver- 
tising: Doris Kelly; Advertising Assistants: 
John Henner, Ada Michael, Peggy Long- 

Comptroller: Irving C. Miller; Assistant 
Auditor: Eunice Weston; Secretary to the 
General Manager: Eleanor Schadi. 

Circulation and Readers' Service 

Subscription Manager: Frank N. Gentile; 
Circulation Assistants: David Cusick, Chris- 
tine Harageones, Edith Liu, Burgess Hess, 
George Fernandez. 

Director of Publications: John P. Cosgrove. 


New York: 444 Madison Ave., Zone 22, Plaza 

Editorial Director: Rufus Crater; Bureau 
News Manager: David W. Berlyn; Associate 
Editor: Rocco Famighetti; Assistant Editor: 
Jacqueline Eagle; Staff Writers: Richard 
Erickson, Diane Halbert, Morris Gelman. 

Vice President and Sales Manager: Winfield 
R. Levi; Sales Service Manager: Eleanor R. 
Manning; Advertising Representative: Don 
Kuyk; Advertising Assistants: Donna Trol- 
inger, Maria Sroka. 

Chicago: 360 N. Michigan Ave., Zone 1, 
Central 6-4115. 

Senior Editor: Lawrence Christopher; Mid- 
west Sales Manager: Warren W. Middleton; 
Assistant: Barbara Kolar. 

Hollywood: 6253 Hollywood Blvd., Zone 28, 
Hollywood 3-3148. 

Senior Editor: Bruce Robertson; Western 
Sales Manager: Bill Merritt; Assistant: Vir- 
ginia Strieker. 

Toronto: 11 Burton Road, Zone 10, Hudson 
9-2694. Correspondent: James Montagnes. 

Broadcasting* Magazine was founded in 1931 
by Broadcasting Publications Inc., using the 
title, Broadcasting* — The News Magazine of 
the Fifth Estate. Broadcast Advertising* 
was acquired in 1932, Broadcast Reporter in 
1933 and Telecast* in 1953. Broadcasting- 
Telecasting* was introduced in 1946. 

*Reg. U.S. Patent Office 
Copyright 1961 : Broadcasting Publications Inc. | 

What they see on 



The more people who see your prod- 
uct, the more prospects for sales. And 
in the Johnstown-Altoona market, 
more people watch "WJAC-TV than 
any other station. Both AEB and 
Nielsen back up this statistical fact. 
But more importantly, WJAC-TV 
turns these statistics into sales a fact 
backed up by a host of happy adver- 
tisers from A (for automatic wash- 
ers) to Z (for zoup). If you want 
people — purchasing people — pick 

For Complete Details, Contact: 


New York Boston Chicago Detroit 
Atlanta Los Angeles San Francisco 



BROADCASTING, April 10, 1961 



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BROADCASTING, April 10, 1961 



from DON TREVOR, radio-tv director, Doyle Dane Bernbach, N. Y. 

Nobody's yet been told about television's limitations 

Three years ago, when Doyle Dane 
Bernbach was eight years old, it was 
known as a "print agency." It had 
pioneered a new, creative approach 
that won many clients (and many imi- 
tators). The clients grew, and the 
agency with them, and soon print was 
no longer enough. As the agency 
moved into tv, it faced a major prob- 
lem: how to use tv with the freshness, 
daring and distinction that had become 
the DDB hallmark. We think we have 
solved the problem with the same work- 
ing method that brought us success in 
print. The heart of this method is crea- 
tive freedom. As operating technique; 
not as lip-service. You can measure the 
success of our tv efforts in various ways: 
awards, sales success, increased invest- 
ments. Television now accounts for 
some 35% of our total billing. But I 
don't want to dwell on growth. More 
important is the way we work, which 
made this growth possible. 

Creative Stare ■ Sitting in an office, 
usually the littered cell of an art direc- 
tor, are three people, apparently deep 
in gloom. They stare at one another, 
or out the window, or at the walls. They 
may seem to be doing nothing, but if 
you work at DDB, you know better. 
You know they're a tv team in action. 

The team consists of a writer, an art 
director and a tv producer. They have 
been brought together by a sheet of 
yellow paper, a work requisition. Other 
requisitions make each one a part of 
other teams in a kaleidoscopic pattern 
of responsibilities and working relation- 
ships. Their backgrounds are as differ- 
ent as their talents or their tempers. They 
have one thing in common, though: a 
special way of working that is the DDB 
approach to solving a problem. 

Before the problem is solved, the 
silence may go on a long time. But 
sooner or later it will be broken. By 
whom? Nobody knows. And what's 
more, nobody cares. 

The art director may come up with 
a copy approach; the tv producer with 
a visual idea; the writer with a produc- 
tion technique. The only important 
thing is the idea, not its source. Is the 
idea a good one? Is it arresting, ap- 
propriate, different? 

Tough and Versatile ■ If it isn't, 
someone will say so, often in pretty 
blunt terms, and the team will sink back 
into silence. This is not an easy way 
to work. It takes mutual respect, a lot 
of good judgment, and a peculiar com- 
bination of creative sensitivity and a 
tough hide. 

Versatility, too. Our art directors 
and copywriters are not tv specialists. 
They're the same people who work on 
print and most of them did their first 
tv work here. Oddly enough this has 
been a great advantage, especially dur- 
ing the early stages of our tv teamwork. 
I have always preferred working with 
people who have little or no knowledge 
of the technical limitations of the me- 
dium. Their imaginations soar higher, 
offer us challenges, make us find new 
ways to do things that have not been 
done before. It's a lot easier to bring 
them down when they go too high than 
it is to teach flying to people grounded 
in the limitations. 

What has come out of all this? 

Homemade ■ One of our oldest tv 
clients had been using only live com- 
mercials because it seemed that the 
product demanded it. Then the creative 
group got an idea that could only be 
done in a filmed series. But how con- 
vince the client? A storyboard? A 
script? A conference? The team de- 
cided to shoot a homemade test com- 
mercial on location with two profes- 
sional actors, using 16 mm film. We 
edited over 400 feet of film for the 
required 36 feet; used one of our form- 
er announcers (now a producer) for 
the voice; did a sound mix with music; 
presented the account exec with a fin- 
ished film. The account group didn't 
make a sales pitch. They decided to 
let the film do its own selling. They 
airmailed the print to the client and it 
sold itself. 

Here's another. In taking a radical 
departure for a client, we needed a 
highly expressive face because the sales 
story depended on close-ups of expres- 
sions. Again we went to homemade 
film. We asked an account exec to sit in 

and make faces for us. And he made 
such wonderful faces that the client not 
only bought the idea, but insisted on us- 
ing the account executive as the actor. 

One commercial we made showed the 
product only fleetingly, and in a thor- 
oughly unconventional manner at that. 
In it a Karman Ghia is seen driving 
through a violent thunderstorm. No 
words; no particular pattern; just excit- 
ing shots of the car, driving through 
darkness, briefly and brilliantly etched 
in lightning, going into darkness again. 
Creative freedom (and courage) made 
possible this 1961 Art Director's Club 
medal winner. 

We've had a lion walking through 
the streets of the financial district. We 
pioneered the visual squeeze, copied so 
often it is now a commonplace which 
we avoid. We've created a couple of 
philosophizing beer mugs that have done 
a staggering sales job for an upstate 
New York beer. Two British ping-pong 
players say nothing about one of our 
clients, only that the client's offices have 
a great view of the New York harbor. 
Through most of one commercial we 
see only a little boy running for his 
life, accompanied by gunshots. He 
winds up in a toy store and asks for 
our client's toy pistol. 

We are no respecters of tradition; 
the tv business is too young to have 
any. We suffer no proscriptions. We 
operate under no pat rules. All this is 
part of what we mean by creative free- 
dom. Without it, our teams could not 
exist. And without it, our commercials 
would not have the Look. The Look of 
our print ads. The Look that is differ- 
ent and individual for each client, but 
which tells a knowing professional that 
this one's by DDB. The Look that sells 
the consumer. 

Don Trevor came to the U. S. in 1947 from 
France where he received a degree from 
Sorbonne U., was active in the French 
underground and as Allied Forces liaison 
officer. He was freelance editor-director 
for several U. S. movie companies and 
joined DuMont Tv Network in 1950, becom- 
ing film operations director. In 1956-57 
he became executive producer-director at 
ATV Film Production Co. and made sev- 
eral hundred film commercials. He joined 
DDB in 1957. 


BROADCASTING, April 10, 1961 

II1I II 1 1111 II I 


*^ 111 § Sll §111 i"* 8 



NOT ONE, NOT TWO, BUT TEN (count 'em, 







BOX 6726 • DALLAS 19, TEXAS • Rl 8-8004 

BROADCASTING, April 10, 1961 



Reality in Advertising, by Rosser 
Reeves; Alfred A. Knopf Inc., New 
York; 153 pages; $3.95. 

Reality in Advertising is pretty much 
what its title denotes, a no-holds-barred 
account of the business of stimulating 
business. Rosser Reeves, board chair- 
man of Ted Bates & Co., New York, 
reveals in hard sell language a number 
of truths, seemingly self evident, that 
have escaped agency and client alike. 

Though its release date still is a week 
away (April 17), the book already has 
been reviewed in several publications 
and has made an impact on Madison 
Ave. It speaks to the advertiser and the 
agency in a language both understand 
— dollars and cents. Its pages sing loud- 
ly the tunes that many advertisers 
merely whisper. 

In a candid approach to basic adver- 
tising philosophies, Mr. Rosser says 
that a common fallacy of Madison 
Avenue, that an advertising campaign 
must be judged on sales, is untrue. There 
are too many variables, he says, to suc- 
cessfully measure a campaign, to really 
prove the whereabouts of each dollar 

Simple case histories, each of which 

could have really happened, show not 
only where errors are committed, but 
who commits them and how costly they 
are. Perhaps the most vital single ele- 
ment in advertising is "U.S.P." (Unique 
Selling Proposition), says Mr. Reeves. 
This is the method of copy leverage, a 
proposition so strong it should be able 
to move mass millions. It is often mis- 
used, according to the author, and when 
it is, it's costly. 

The Modern Broadcaster, by Sher- 
man P. Lawton; Harper & Bros., New 
York, 344 pages; $6. 

As a fundamental introduction to 
broadcasting with emphasis on typical 
radio and television jobs, The Modern 
Broadcaster has a wide area to cover — 
which it does. 

It assumes that most broadcasters will 
begin their careers at a station (and 
probably a small one) rather than at 
a network. Thus is developed the theme 
of The Modern Broadcaster, text-book- 
ish, with 82 illustrations and diagrams. 

In two sections, The Modem Broad- 
caster breaks down the broadcasting 
field — what it is, what it might be, what 

affects it and what it affects — and the 
various station jobs. 

It is modern in concept, dealing with 
virtually all broadcasting problems, in- 
cluding payola. Its diagrams and photos 
illustrate the material clearly. It should 
be a must for those entering the field 
and possibly old hands, too, could pick 
up a few new tricks. 

Teach With Television, a Guide to 
Instructional Tv; by Lawrence Costello 
and George N. Gordon; Hastings House 
Publishers, N. Y .; 192 pages. $5.50. 

The authors, one a faculty member 
at New York U. and the other a former 
member there, present this book as a 
manual for production and use of tele- 
vised instruction from the elementary 
school through the university. 

Instructional tv should teach and the 
student should learn, say the writers, 
and if it fails on either count it has 
failed absolutely. They offer in the book 
the synthesized, collective experience of 
persons familiar with teaching by tv 
and the application of "common sense" 
and their own familiarity with practical 
classroom procedures. Both closed-cir- 

Revive your tired winter TV viewers 

with a fresh new springtime shot... 


Keep your ratings up with a change of pace and a show that really SELLS. 
Fill your winter TV slots now with a fresh new program of proven summertime 
ratings* . . . CHAMPIONSHIP BOWLING. Everybody knows, that this is 
the time of the year when sports out-rate all other TV. But, here's a surprise 
... did you know that CHAMPIONSHIP BOWLING, even in the summertime, 
out-rates or runs a hot second to Major League Baseball in cities all over the 
country? Now we're telling everyone that CHAMPIONSHIP BOWLING $ 

cuit and standard broadcast methods 
are treated. 

Chapters deal with a definition of in- 
structional tv, its limits, the tv studio, 
the televised lesson, organization, teach- 
ing the lesson, using the lesson, adminis- 
tration, financing and evaluation of re- 
sults, plus descriptions of equipment 
types, bibliography and glossary. 

Television Teaching Today, by Henry 
R. Cassirer; Columbia U. Press, New 
York; 267 pages. $3. 

This paperback, published by UNES- 
CO, reports on experiences in teaching 
b ytelevision and attempts to develop 
general principles for the future. Part I 
covers the U. S. and includes reports 
on tv's use for teaching in schools, col- 

leges and universities, in medicine and 
dentistry and in industry and trade. 
Other chapters treat the teaching of sci- 
ence and the humanities; tv teacher edu- 
cation; production, costs and equipment; 
and tv's relationship to other teaching 
tools. Part II covers Canada, France, 
Italy, Japan, the U. S. S. R. and the 
United Kingdom. 


Well-read by admen 

editor: ... I know you will be pleased 
to learn that I received tear sheets from 
many of my friends in Chicago and 
New York on the talk I made before 
the ANA convention in Santa Barbara 
(Broadcast Advertising, March 27), 
which indicates how well your magazine 
is read by the advertising fraternity. . . . 
— Marvin Mann, Director of U. S. Ad- 
vertising, Max Factor & Co., Holly- 

'Tain't so! 

EDITOR: Imagine my surprise on 
reading the Time Inc. story (The 
Media, April 3) to find that one of the 
rare appearances of our call letters in 
your magazine identified us with 

ABC. Tain't so. KLZ has been an 
affiliate of CBS for more than 30 years; 
KLZ-TV has been an affiliate of CBS- 
TV ever since we went on the air in 
1953. — Hugh B. Terry, President and 
General Manager, KLZ-AM-TV Den- 

The other half 

editor: I was gratified to see the recog- 
nition accorded Ken Snyder (Our Re- 
spects, March 27). It was particularly 
interesting to me since I was the other 
"youngster" in the night club act many 
years ago. Show business lost a talented 
performer in Ken Snyder, but adver- 
tising has gained an intelligent, percep- 
tive, creative practitioner of a highly 
complex art. — Edward E. Hewitt, Man- 
ager, CBS Films, Inc., San Francisco. 


editor: I am fascinated, sir, by the 
Commercial Recording Corp's back cov- 
er advertisement (Broadcasting, April 
3) photographically illustrating the suc- 
cess of Sing Along Jingles Vol. I, and 
the announcement of SAJ Vol. II. 

Eagerly, I await the illustrative an- 
nouncement for SAJ Vol. III. — Jimmy 
Finnegan, Executive Producer, Thor- 
oughbred Productions, Louisville. 

Politz Reports 

editor: May we have permission to 
reproduce "The Politz Reports" (Per- 
spective '61, Feb. 20)?— Bill Crable, 
Station Manager, KEMO (FM) St. 

[BROADCASTING gladly gives permission 
provided the magazine is credited, with 
date of issue.] 

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BROADCASTING, April 10, 1961 



April 10, 1961 Vol. 60 No. 15 


New chairman will strictly interpret all provisions of law; 
licensees 7 promises will be measured against performance record 

A new regulatory wind is reaching 
tornadic proportions in Washington and 
it could be an ill wind for many broad- 
cast licensees. 

"Vigorous application of the law" — 
as interpreted by a pronounced major- 
ity of the members of the FCC — will 
result in increased numbers of renewal 
hearings, fines and other sanctions 
against broadcast licensees in the fu- 

This policy has become more and 
more evident in recent weeks through 
several public actions of the commis- 
sion and is supported in private talks 
with commissioners and others on what 
is to come. The present climate is ap- 
parent also, albeit unofficially in some 
cases, on the staff level where a reap- 
praisal is taking place as to what errant 
licensees should be presented for FCC 

Intensified actions against stations 
will be taken in such areas as promise 

vs. performance; misleading and fradu- 
ulent contests and promotions; over- 
commercialization; improper language 
used in broadcasts; "slip-shod" technical 
violations, and others. While only one 
commission fine has been proposed to 
date, many more are just over the hori- 

It was stated last week that this does 
not constitute a new "get tough" policy 
on the part of the commission but mer- 
ry a determination to follow and en- 
force the provisions of the Communi- 
cations Act. Such a course of action 
has been made possible through a ma- 
jority coalition gaining control since the 
ascension to power of Chairman New- 
ton N. Minow. On most of the con- 
troversial matters which have and will 
make news he is joined by Commis- 
sioners Robert T. Bartley, Frederick W. 
Ford and/ or Robert E. Lee and John 
S. Cross. Standing as the minority on 
such matters as programming and 

promise vs. performance are Commis- 
sioners Rosel H. Hyde and T. A. M. 

Such a line-up is borne out in the 
recent FCC action setting for hearing 
the renewal application of KORD 
Pasco, Wash. The promise vs. perform- 
ance and overcommercialization hear- 
ing was ordered on a 4-3 vote, with 
Commisioners Minow, Ford, Bartley 
and Lee comprising the majority. An- 
other case in point: the 5-2 vote last 
week slating a hearing on trafficking 
charges in the $20,000 sale of WERL 
Eagle River, Wis. (see story, page 76). 
The minority: Commissioners Hyde and 

You Are in Trouble — If ■ Broadcast 
licensees can expect to face renewal 
hearings, in their home localities, if 
their actual programming is substan- 
tially different from that proposed in an 
original or renewal application. Chair- 
man Minow said last week that he is 

How will the new commission vote on programming? 


with the chairman 










; BROADCASTING, April 10, 1961 



"vitally concerned" over licensee per- 
formances in this area. He said there 
is no point in making a selection of 
one applicant over another if the FCC 
is not going to follow it up three years 

And, Mr. Licensee, if you delete a 
30-minute religious program for exam- 
ple, which was on your schedule at the 
time of renewal, it would behoove you 
to so inform the FCC immediately and 
to explain the reasons for your actions. 
At least, this is the view of the chair- 
man. If you don't, you will be in trou- 
ble with the new coalition. 

(Rex Howell, president of KREX- 
AM-FM-TV Grand Junction, Colo., 
took such a step last week by inform- 
ing the commission of changes in fm 

Such renewal hearings will be held 
in the locale of the station because the 
commission wants to encourage partici- 
pation by local citizens. "The public 
does not realize the power it exerts 
over broadcasting and if it did it would 
welcome the opportunity to present 
comments and suggestions," Chairman 
Minow said. The chairman is one of 
the strongest advocates of the principle 
that the airwaves belong to the public 
and are merely loaned to the licensee. 

Bad publicity which occurs on the 
local level is of no concern to the com- 
mission, he stated. The commission, in 
such renewal hearings, is concerned 
with only one thing, Chairman Minow 
continued, and that is to determine that 
the licensee is operating in the public 
interest, convenience and necessity. 
And, it was pointed out, such a deter- 
mination can be made only on a case- 
by-case basis because the public inter- 
est in one community does not always 
fit that definition in another. 

The chairman does not subscribe to 
the theory that matching promise vs. 
performance is censorship in any form. 
On the contrary, he feels the commis- 
sion would be derelict in its duty if it 
does not make such a comparison. 

Another View ■ The chairman's views 
in this area are not unanimous, how- 
ever, with Commissioners Hyde and 
Craven expressing their fears at the 
time the FCC's proposed new program- 
ming forms were issued for comments 
(Broadcasting, Feb. 27). It was pointed 
out by several qualified observers last 
week that the term public interest is 
"very difficult and vague." One com- 
missioner spoke out strongly against 
the whole concept of field hearings as 
well as the FCC's Complaints & Com- 
pliance Office. He said that the com- 
mission is getting into many areas 
where it has no business. 

As an example, he cited a recent 
FCC action hitting a station because 
its liabilities exceeded its assets. "Does 
this mean the applicant is not financially 


qualified?" he asked. "Of course not." 

There is unanimity among those 
close to the situation that several cases 
already set for hearing will be excellent 
weather vanes, both of what is to come 
and as to how successful the commis- 
sion will be. These include the WDKD 
Kingstree, S. C, renewal hearing be- 
cause of alleged smutty broadcasts; 
KRLA Los Angeles renewal on alleged 
fraudulent contests and unauthorized 
transfer, KWK St. Louis revocation 
proceeding because of station contests 
and the aforementioned KORD. 

An indication of how the commission 
will turn on character qualification cases 
may be forthcoming this week if ac- 
tion is taken on an agenda item. This 
is the renewal and sale applications of 
WGMA Hollywood' Fla., whose owners 
are Barry & Enright of tv quiz fame. 
Daniel Enright's character has been 
questioned because of his role in the 
fixed quizzes. The same case was de- 
bated at length before the new chair- 
man joined the FCC and at that time 

the commissioners were split 3-3 on 
whether to set the case for hearing 
(Closed Circuit, Feb. 6). 

Fines and More Fines ■ A unanimous 
commission, in most cases, soon will 
begin using more and more of its new 
power to levy fines against broadcasters. 
Only one has been announced to date 
— $10,000 against KDWB Minneapolis. 
It was reported last week that field re- 
ports are coming in almost daily which 
include stations guilty of technical vio- 
lations, an area in which most of the 
fines will be levied. 

The commission will rely very little 
in the future on the issuance of revo- 
cation proceedings because in such cases 
the burden of proof rests with the 
agency and therefore it is harder to get 
a conviction. On renewal hearings, how- 
ever, the burden lies with the broad- 

The commission is not expected to 
give prior formal notice in future fines 
and cases set for hearing. The agency 
no longer is required to send the licen- 
see under a cloud a Sec. 309 (b) letter 
detailing the charges, as this provision 


FCC's program form: boon to aspirin sales 


Broadcasters and their legal coun- 
sel have been thrown into an ad- 
vanced case of consternation over the 
FCC's proposed new program report 
forms (Broadcasting, Feb. 27), with 
comments due May 1. 

The consensus is that the form, if 
adopted, will place an impossible bur- 
den upon applicants and licensees. 
One school holds that the questions 
are ambiguous in nature, subject to 
double and triple meanings and that it 
is impossible to answer many fully 
and honestly. 

And, a government executive 
pointed out last week, no one has yet 
pointed out the real trap to broad- 
casters — the questions will shift to the 
applicant the burden of proving that 
he has and will operate in the public 
interest without affording him a clear 
meaning of the term. 

"This places the broadcaster over 
an impossible barrel," he said. "In 
any given case, the FCC can if it so 
desires show that the licensee has not 
operated in the public interest. It 
will place the broadcaster in the posi- 
tion of being guilty until he proves 
himself innocent. The broadcaster will 
incriminate and trap himself." 

FCC Chairman Newton N. Minow 
said that he has just begun to study 
the proposal but stressed the above 
appraisal is neither accurate nor the 

intended result and he undoubtedly is 
right. Still the possibility admittedly 

Washington communications law- 
yers have spent, and are spending, 
many hours with their clients as both 
grope for a way to comment — and, 
if it ever comes to that, to file their 
first application under the forms. It is 
a foregone conclusion that the form 
will not become law as now drafted 
but whether any change will be favor- 
able to the industry is doubtful. The 
commission already is comparing 
promise vs. performance in renewal 
applications and one licensee (KORD 
Pasco, Wash.) has been set for hear- 
ing on this issue, among others. 

Separate Forms Coining ■ Also, 
there is a new and powerful force at 
commissioner level which feels that 
separate programming questions are 
a must for am and tv stations. The 
two types of stations have entirely 
different programming formats and 
problems, this group points out, and 
therefore their questions should be 

The commissioners hashed over the 
proposed rules for several months be- 
fore they were issued for comments. 
The questions generally were written 
by the members themselves and are 
much less stringent than those pro- 
posed originally by the staff. And the 
commissioners are far from unani- 


BROADCASTING, April 10, 1961 

was deleted from the Communications 
Act last September. 

Chairman Minow stressed last week 
that the commission is not "out to get 
anybody. There is no chip on any- 
body's shoulder." He said all licensees 
will be treated alike and that there will 
be no more hesitation to attack a guilty 
multiple-owner than there is the little 
250-watt one-station operator. 

An Am-Fm Problem ■ Another prac- 
tice where a commission crackdown is 
likely is that of an fm station which 
duplicates a jointly-owned am in the 
same city. This, according to the new 
line of thinking, is a gross violation and 
abuse of the concept of fm broadcast- 
ing and is a useless waste of the fre- 

The commission is showing a "grow- 
ing alarm" over the large sales prices 
commanded by tv and radio stations. 
It has been observed that "millions are 
being made by private interests on the 
sale of a public property — the station's 
franchise to operate over the airwaves." 

If this view wins out, an assignor in 

the not-too-distant future will be called 
before the commission in a public hear- 
ing to explain why his tv station should 
demand such a high price and how the 
transfer would be in the public interest. 

More Delegations to Staff ■ The com- 
mission's professional staffers will be 
delegated to exert more and more au- 
thority in the future. On this, most all 
commissioners are in agreement. At 
least one, in fact, advocates that all so- 
called "one-star" items on the meeting 
agenda should be handled on the staff 
level and never reach the members 
themselves. One-star items are general- 
ly those of a non-controversial and un- 
contested nature. 

"After we have taken care of the 
one stars, there is practically no time 
left for more important policy matters," 
a commissioner said last week. "Much 
too much time is wasted in meetings 
with several individuals speaking out 
on innocuous matters." He and other 
commissioners are in full agreement 
with a tool the new chairman intends 
to use more often — special meetings on 

important matters at which the com- 
mission staff is not invited. 

"These are very, very useful," the 
chairman stated. The commissioners, it 
was felt, are more free to speak openly 
and frankly and the atmosphere is more 
conducive to a full exchange of ideas. 

Along with the delegation of more 
authority to the staff will go strong 
urgings that it move rapidly in matters 
such as renewal hearings. 

The chairman feels that the commis- 
sion's procedures have become over- 
legalized, over-judicial and over-tech- 
nical in many areas. He is actively 
seeking shortcuts in many areas while 
staying with the due process require- 
ments of the laws. "Some FCC pro- 
cedures are more bogged down than 
the courts," he stated. 

While avoiding the pitfalls of the 
separation of functions restrictions, 
Mr. Minow also is seeking a better co- 
ordination of activities among the gen- 
eral counsel's office and various bu- 
reaus. "The right hand is going to 
know what the left hand is doing," a 
spokesman said. 

mous as to what they want, with two 
(Rosel H. Hyde and T. A. M. Craven) 
expressing grave doubts over the pres- 
ent proposal. 

A lawyer who has spent many hours 
on the proposed form estimates that 
the first reply by a major-market sta- 
tion will cost a minimum of $20,000. 
Also, he said, it will take at least two 
persons working fulltime approxi- 
mately six months to submit a full 
reply and even then many required, 
ingredients are neither available to or 
kept by the licensee. 

Just what are some of these prob- 
lems? It is impossible to treat the 
subject fully but the points mentioned 
most frequently by lawyers and sta- 
tions follow. 

The Problems ■ Trouble comes on 
the very first question, which asks for 
a description of the applicant station's 
service area, including over-all popu- 
lation, minority groups, religious in- 
stitutions, educational facilities, recrea- 
tional, sports and cultural facilities, 
other stations and principal businesses 
and industries. It is claimed that the 
answer to this question alone will cost 
the applicant many hundreds of dol- 
lars. For example, an am-fm-tv com- 
bation will have three separate and 
distinct coverage areas. 

Are stations outside your contour 
but overlapping your signal to be in- 
cluded? Where do you go in New 
York to get a full report on religious 
institutions, recreational, sports and 
cultural institutions? Does it require 

a personal survey? On what types of 
newspapers do you draw the line for 
inclusion? Does it cover a shoppers' 

The second question, on how area 
needs and interests are determined and 
met, provides many of the same prob- 
lems. It gives a veteran broadcaster 
no chance to rely upon 15 years' ex- 
perience in the same market. An ap- 
plicant for "new facilities" is directed 
to attach a statement as to the scope 
and results of his efforts to ascertain 
the community's needs and interests. 
But what is meant by "new facilities"? 
Does it include a change in frequency? 
increased power? installation of di- 
rectional antenna? 

Information on treatment of con- 
troversial issues over the past three 
years is asked for. Why three years? 
A licensee is required to keep his logs 
for only two years. 

On community expression, the form 
asks what has been aired, and is pro- 
posed, in four local areas, none of 
which are logged under the headings. 
This leaves the applicant in a difficult 
situation in determining what he has 
carried in the past. News scripts are 
not kept and the question does not 
specify a period of time to be in- 
cluded. Tv tapes are erased and re- 
used; films are sent from station-to- 

Who Gets What? ■ Stations with 
specialized formats are told to state 
how they concluded that their pro- 
gramming is in the public interest, 

with particular attention given if more 
than one station in the same area has 
the same format. Who gets priority 
in such situations? Will the commis- 
sion set number of Los Angeles sta- 
tions for hearing to determine which 
and how many can feature music and 
news? (It was stated last week by a 
commissioner that such hearings are a 
distinct possibility.) 

The applicant is asked to state total 
amount of weekly time during past 
three years devoted to eight categories 
of programming, whether carried daily 
or weekly, and then is asked if his an- 
swer adequately describes past or pro- 
posed programming. "Anyone that 
answers this question 'yes' is lying in 
his teeth," a legal expert stated. He 
pointed out that it would be impos- 
sible for a licensee to accurately de- 
scribe his programming for the past 
three years under the commission out- 

Another question asks for the maxi- 
mum amount of commercial time 
which the applicant has broadcast 
during any one hour and here again it 
is maintained that the station cannot 
supply an accurate answer for the full 
license period. Off time (exact length) 
of spots are not logged. No affiliate 
logs or times network commercials. 

These are just a few of the prob- 
lems. Many more will be pinpointed 
on or about May 1. Then the whole 
question again will be in the FCC's 
lap. "We will just have to wait and 
see," a private lawyer and a govern- 
ment lawyer echoed last week. 

BROADCASTING, April 10, 1961 



Tv prime target for pressure groups 


The telephone switchboards in the Its words and pictures make such a 

offices of the anti-defamation league of sharp impact, that many times they 

B'nai B'rith and at CBS-TV in New touch off a quick reaction fram any 

York received a torrent of calls last number of special-interest organizations 

week, protesting a reading from the in nearly every field of human endeavor. 

Bible by Actor Charlton Heston on the The allegedly aggrieved party may be 

April 2 The Ed Sullivan Show. In a well-known national or state organi- 

essence, the complaints were: "The zation in the areas of religion, educa- 

reading of these excerpts are offensive tion, community affairs, social welfare, 

to viewers of the Jewish faith." the professions or business and industry. 

The episode, though a minor incident, And, on the other hand, it may be a 

was another illustration of an oft-voiced group or individuals with a narrower 

contention that of the mass media of horizon, such as a local mortician, a 

communications, television has the most small religious sect, vegetarians or 

sensitive and most responsive public, youngsters named Melvin. (Several 

The National Assn. for the Advance- 
ment of Colored People objected to 
National Telefilm Assoc. 's production, 
"Black Monday," claiming the role of 
the Negro organizer in the taped 
drama gave "an inaccurate impres- 

sion" of how school integration in the 
South actually is accomplished. In 
this scene from the syndicated pro- 
gram are (I. to r.) Myron McCormick, 
Pat Hingle, Juano Hernandez and 
Ruby Dee. 

years ago comedian Jerry Lewis used to 
impersonate an empty-headed character 
he called "Melvin." Protests from boys 
with that name persuaded him finally 
to drop the role.) 

May Increase ■ It's apparent that 
these daily annoyances with which tv 
must contend may very well multiply in 
the future as networks step up their pub- 
lic affairs programming, bringing com- 
plaints, petty or major, from sensitive 
special-interest groups numbering among 
them the lobbies and Congress itself. 

Network and station officials agree 
there is no dearth of complaints through 
letters, telephone calls and, on occasions, 
personal visits from organization offici- 
als. But a consensus of the industry in- 
dicated last week that tv does not 
"kowtow" to "outside pressures" for the 
"sake of playing it safe." 

A 'Tight Rope' ■ Tv officials ac- 
knowledge they are responsive to the 
sensitivities of tv's widely-assorted audi- 
ences and are cognizant of their re- 
sponsibilities. Their main criteria are: 
Is the program in good taste, and is it 
fair and reasonable? They realize they 
are walking a tight rope in a delicate 
area: A programming approach that 
may be acceptable to a vast majority of 
viewers may be offensive to one particu- 
lar segment. The current furor over 
ABC-TV's The Untouchables (on use of 
Italian names) is a case in point. 

These salient points emerged from 
talks with officials in television as well 
as with spokesmen for special-interest 

■ There seems to be closer coopera- 
tion between various national organi- 
zations and tv. Through the years, 
groups have learned that the industry is 
willing to listen to their viewpoints, and 
the industry has learned to consult with 
specialized groups to assure technical 
accuracy of a script. Both factions insist 
this is not "pre-censorship" but amounts 
to guidance, since ultimately, the final 
decision is made by the producer or the 
tv outlet. 

■ Threats of economic reprisals 
against program sponsors are used rare- 
ly, by organizations, though individuals 
often write in to say they will not buy 
a particular product. Officials of organi- 
zations interviewed insisted unanimously 
that their main purpose was to be "edu- 
cative" and "to correct misinformation" 
and they claimed they never dictate to 
their members. 

Broadcasters reported they are breath- 
ing easier today because many threats 


BROADCASTING, April 10, 1961 

'lail is usually a good barometer of one's popularity. Yet, because wpix-11 has no 
7 e're more popular with advertisers! An extraordinary statement except when 
ou understand the kind of mail we mean: No Mail Order Advertisers! wpix-11 
dvertisers are national, representing the foremost advertisers in the land, 
reneral Motors, General Foods, P & G, Coca-Cola, R. J. Reynolds — they're all 
ere in quantity. It makes good sense to join in the fine company of national 
dvertisers on wpix-11. Where are your 60 second commercials tonight 


of economic boycott, which circulated 
freely five or six years ago, are less fre- 
quent; they were in the past linked 
largely to groups which opposed the 
political affiliations of performers, writ- 
ers, directors or other craftsmen. In this 
connection, a source close to AWARE, 
an organization dedicated to overthrow- 
ing the "Communist conspiracy" in the 
entertainment field, said last week: "for 
the past few years, AWARE has been 
active in motion pictures and the Broad- 
way theatre and has been leaving tv 
alone." He added, 'But I'm sure there's 
plenty of dirt swept under the rug." 
Some telecasters last week expressed 
concern over the emergence of the John 
Birch Society, a conservative organiza- 
tion, and voiced the hope it would not 
become embroiled in tv. 

■ More complaints pour in from civic 
and women's organizations about "vio- 
lence" on programs and from humane 
societies about treatment of animals on 
shows than from other sources, but net- 
works and stations are most responsive 
to letters and calls from racial-religious 

■ There seems to be "built-in "de- 
fenses by tv against serious complaints 
— though they do flare up — by the med- 
ium's emphasis on "non-controversial" 
programming. Writers usually shy away 
from combustible themes because they 
have learned they are not acceptable 
generally to advertisers and networks 
and stations. Continuity acceptance de- 
partments keep a sharp eye peeled for 
themes or characterizations or dialogue 
that might prove offensive to a specific 

Despite prudence, caution and vigi- 
lance by telecasters, incidents do erupt 
because "a tv program means different 
things to different people," as one ex- 
ecutive pointed out. Here are a few of 
the more-publicized episodes of recent 

■ The National Assn. for the Ad- 
vancement of Colored People objected 
sharply to a National Telefilms Assoc. 's 
tape drama, Black Monday, and notified 
its units throughout the countrv to com- 
plain to local stations. NAACP claimed 
that the role of the Negro organizer in 
the play gave "an inaccurate and dam- 
aging portrayal of the way school inte- 
gration actually is accomplished in the 
South." A spokesman for NTA, which 
carried the drama initially on its owned 
station (WNTA-TV) and subsequently 
syndicated it to other markets, dis- 
agreed with NAACP's interpretation, 
noting: "Some of the most respected, 
talented Negro performers were in this 
play. I am sure if there were any 
doubts in their minds that any of the 
characterizations were improper, they 
would not have accepted the parts." 

■ The furore created by Italian- 
American organizations over character- 

A segment on CBS-TV's "Ed Sullivan 
Show" on Easter, April 2, featuring a 
reading from the Bible by actor Charl- 
ton Heston, was criticized by viewers 
who claimed some of the excerpts 
were "offensive" to members of the 
Jewish faith. 

izations of individuals of Italian parent- 
age on Untouchables is still having re- 
percussions. And the Charlton Heston 
episode on Sullivan has been taken un- 
der advisement by the Anti-Defamation 
League, which is studying the script 
carefully before deciding on a course 
of action. 

■ CBS-TV's documentary on migra- 
tory farm workers, Harvest of Shame, 
bumped into double trouble. When it 
was telecast last November on the net- 
work, the American Farm Bureau ob- 
jected to "a faulty impression" created 
by the program. Several weeks ago an 
international tv tempest was touched off 
when it was revealed that Edward R. 
Murrow, director of the U. S. Informa- 
tion Agency, who had served as narra- 
tor for the documentary while still at 
CBS, had attempted to persuade the 
BBC not to carry the program. The 
BBC rejected Mr. Murrow's suggestion 
and carried the telecast, as scheduled. 

" Three months ago Broadcasting 
disclosed the existence of Monitor 
South, an organization that plans to 
make tapes of network radio and tv 
programs and study them for evidence 
of "deliberate distortions" aimed at 
portraying Southerners in an unfavor- 
able light. 

Monitor South officials said they in- 
tend to make the tapes available to 
about 2,700 patriotic civic groups which 
have requested them throughout the 1 3 
southern states. They claim the function 
of Monitor South is to improve rela- 

tions between the networks and south- 
ern states, and plans to encourage eco- 
nomic sanctions against sponsors of net- 
work programs distasteful to Southern- 

The Less Publicized ■ These are some 
of the incidents that have made the 
headlines. Others are less-publicized 
and may appear to be trivial; yet they 
are sore points with some organizations 
and individuals. 

Only last week the Las Vegas Cham- 
ber of Commerce threatened to start a 
law suit against Andrew J. Fenady, a 
tv producer who is using that city as 
a site for a proposed tv series. A cham- 
ber official said it would go through 
with its suit if the program "libels" the 
city by depicting it "in any way but in 
a true light." 

Another example, cited by a network 
official, was a protest by a Buddhist 
when a statue of Buddha was used to 
strike a man on the head during an 
episode in a crime show. 

Afewweeks ago animal lovers lodged 
protests with NBC-TV, claiming ani- 
mals had been mistreated on a rodeo 

Some producers fear that the in- 
fluence of outside organizations, ack- 
nowledged or not by networks, adver- 
tisers and stations, is another factor 
that contributes to the "blandness" of 
television. Partly in jest, one producer 
outlined the details of an "acceptable" 
western series: "It would star a white 
Protestant of no particular denomina- 
tion; he would have no known occupa- 
tion and no known place of birth; he 
would have no visible income. In short, 
he would be a handsome 'nothing.' Who 
could complain?" 

NBC files double reply 
to complaint on rodeo tv 

The televising of the San Antonio 
rodeo over NBC-TV stations last Febru- 
ary was legal and cannot be enjoined 
by a District of Columbia court. This 
was NBC's response to the complaint 
filed last February by the Humane 
Society of the United States, which 
charged that the animals were treated 

In its reply, filed late last week with 
the U. S. District Court in Washington, 
NBC stated that the acts occurred in 
Texas, that no violation of Texas law 
was alleged, that the tv program is not 
within the jurisdiction of the D.C. court, 
and that any attempt to issue an injunc- 
tion against a program on tv would be 
a violation of the no-censorship pro- 
visions of the Communications Act and 
of the First Amendment. No cruelty to 
animals was involved, NBC said, since 
the event was overseen by representa- 
tives of the Humane Society of America. 


BROADCASTING, April 10, 1961 

Thousands of Metrodelphians will be present at his trial. 

Every day they will hear every word of testimony given the previous day — with 
concurrent English translation. (The Israeli Embassy says WIP is the first U. S. 
broadcaster to request and be given complete proceedings.) 

Metrodelphians will hear the complete testimony each evening on WIP-fm while 
on WIP they will hear direct reports every hour from MetroMedia's Martin 
Weldon, covering the trial in person. 

They will also hear a 10-minu 
ing at 11, on WIP. 

Metrodelphians are accusto 

ia live overseas transmission, each even- 

.* ith history, via WIP. 



A show dog's best friend 

Members of the American Society 
for Prevention of Cruelty to Animals 
keep a close watch on the tv screen. 
The organization does not use the 
letter-writing or telephone rally tech- 
nique, but members keep steady pres- 
sure on ASPCA headquarters to ac- 
count for any questionable treatment 
of animals on the air (Also see pre- 
ceding story). 

The vigilance works two ways, 
through voluntary cooperation and 
through tipsters. Film production is 
covered by an agreement the Ameri- 
can Humane Assn. has with produ- 
cers whereby AHA, a federation of 
which the New York group is a 
member, keeps a regular check on 
animal handling. 

Surveillance of live production is 
trickier, however. There is no for- 
mal arrangement but the ASPCA 
tries to maintain liaison with net- 
works and others. In some cases, 
the broadcaster takes the initiative, 
as did CBS some years ago. An 
example of the regular working 
relationship between CBS and the 
ASPCA was the Ed Sullivan Show 
on April 2. When a bird act was 
scheduled, ASPCA was notified, one 
of the organization's agents dis- 
patched to rehearsal, the act okayed 

is the ASPCA 

and it went on the air Sunday as 

Things don't always work out so 
smoothly however. The preceding 
week, the ASPCA got an anonymous 
tip that NBC's Dave Garroway To- 
day Show was scheduling a parakeet 
fashion act. A special agent (the 
ASPCA has New York police powers 
and uniformed men) was dispatched 
to the taping session. There he raised 
a question about glue used to affix 
hats to the birds' heads. The act 
was cancelled and an employe of 
the pet shop that outfitted the birds 
returned with the agent to ASPCA 
offices where the birds were taken in 
custody and the employe accepted 
a court summons. The ASPCA's 
case was dismissed the next day by 
a New York magistrate for failure 
to prove a contention about the glue, 
but in effect the ASPCA won its 
point because the act was stopped. 

Meanwhile, the ASPCA and the 
American Humane Assn. are work- 
ing on a formal procedure to police 
the treatment of animals on live tv. 
This may involve a network agree- 
ment similar to the one covering 
film production and extend, too, to 
strengthening the animal clause of 
the NAB Television Code. 

Cunningham, Galbraith 
agree on some things 

John Kenneth Galbraith received 
kind words from an unusual quarter 
last week. John P. Cunningham, chair- 
man of Cunningham & Walsh, pre- 
faced a speech before the Sales Execu- 
tives Club of New York with a mild 
defense of the New Frontier economist- 
ambassador. The name of the former 
Harvard professor, author of The Afflu- 
ent Society, has been anathema on 
Madison Avenue, but Mr. Cunningham 
said he has heard too many criticize 
without stopping to read. 

Though Mr. Cunningham, intro- 
duced as a Harvard alumnus, conceded 
he does not believe in diverting large 
sections of the economy to build up 
the welfare state, and while he would 
remind Mr. Galbraith that machines to 
make lipstick cases also can make 
cartridge cases, he finds some of the 
Galbraith ideas interesting. He men- 
tioned a theory to eliminate geographi- 
cal poverty by means of a crash edu- 
cation program. Such a plan could be 
"test marketed" just as business tests 
a product, suggested the agency chief, 
who for two years has been vice chair- 
man of the Advertising Federation of 

But a charge made by both Mr. 
Galbraith and author Vance Packard 
that advertising and sales make peo- 
ple want what they don't need "is not 
a true bill," Mr. Cunningham said, re- 
plying that "people work for wants, not 
for welfare." 

Mr. Cunningham described his 
agency's program to correct miscon- 
ceptions about advertising, the C&W 
youth forums. So far, high school and 
college students have been invited to 
four tours of the agency's New York 
headquarters where they ask questions 
of agency management. 

JWT man claims tv's 
effect can be measured 

Foot-draggers who say they cannot 
measure the effectiveness of television 
advertising were brought up short last 
week by the developmental research 
director of J. Walter Thompson Co. 
Jack B. Landis, told colleagues of the 
American Marketing Assn., "We know 
enough about it. When are we going to 

He showed how to see what a com- 
mercial does to the viewer's mind and 
pointed the way by comparing "what 
is" with "what has been." He showed 
researchers how to make valid com- 

parisons between viewers and non-view- 
ers, before-and-after audience and 
matched groups by means of current 
research techniques. 

Exploring the viewer's mind is step 
three in the progress from tv ratings ("a 
blunt instrument") to measuring what 
the message conveys to measuring 
change effected in a viewer's attitude, 
awareness or any other quality. The 
last step, the fourth and ultimate step, 
"action," is still too complex an area 
because behavior in the marketplace is 
subject to many factors beyond the con- 
trol of advertising such as distribution, 
pricing and a host of others, Mr. Lan- 
dis said. Copies of his talk, showing 
how to use such devices as regression 
analysis and matching, are being made 
available to researchers. 

ABC-TV's late night 
news begins April 17 

ABC-TV's new 11 p.m. weeknight 
news program, ABC Final Report, will 
begin in two markets April 17. Sun 
Oil Co. (through William Esty Co.) 
will sponsor the show over WABC-TV 
New York and WMAL-TV Washington, 
Monday-Friday, 11-11:12 p.m. EST. 
The two-market exposure will be prep- 
aration for a full-network start in the 
fall (Closed Circuit, March 27). 

Billed as a "first" for network tv, the 
late evening news will incorporate new 
techniques in a format developed by 
John Madigan, ABC News director, and 
William McSherry, national tv news 
editor, under supervision of James C. 
Hagerty, ABC News vice president. Mr. 
Madigan said the program will be pic- 
torial without yielding to the tendency 
to match reports to available film. News 
delivery will be conversational and fre- 
quent use will be made of commentary 
and seminar discussions by ABC cor- 

ABC Final Report supplements two 
other weekday news programs — ABC 
Midday Report with Al Mann (1:25- 
1:30 p.m.) and ABC Evening Report 
with Bill Shadel (6-6:15 p.m.). The 
late news will be followed by three- 
minute local weather shows. 

Final Report's April 17 debut will 
be delayed until about midnight because 
of the special Oscar awards show on 
ABC-TV that evening. 

Rep appointments... 

■ WMMW Meriden, Conn.: Continen- 
tal Broadcasting Inc., N. Y., as New 
York rep. 

■ KROY Sacramento, Calif.: Venard, 
Rintoul & McConnell in the East and 
Torbet, Allen & Crane in the West. 

■ WSVA-AM-TV Harrisonburg, Va.: 
Clarke Brown Co., Dallas, as southern 


BROADCASTING, April 10, 1961 

WeeReBeL is ON 



in Georgia's 


In the Nielsen Average Week, Nov-Dec 1960 
HOMES than Station B . . . 

• 34 of top 35 once-a-week shows 

• Top 20 multi-weekly shows 

• 36 of 41 programs in prime 
nighttime, 7:30 to 11 PM 

• 220 of 230 quarter-hours, Monday 
through Friday, strip programs 
from 8:00 AM to 7:30 PM 

• 25 of 28 quarter-hours, 11 PM 
to Midnight 

AND . . . The Two-Week ARB Report, 
November 1960 further confirms that 
than Station B . . . 

• In 68^ of the 75 Nighttime Shows seen 
on Columbus Television, 7:30 to 
11:00 PM, Sunday thru Saturday. 


that WRBL-TV dominates this key market, 
and is still, on ALL COUNTS, your 
best buy. 


for more information 




Affiliated with WRBL and WRBL-FM 

BROADCASTING, April 10, 1961 

Everybody's singing along with Mitch 


Producers of broadcast commercials 
have been singing along with Mitch 
Miller for the past six years. The 
bearded one's influence during that 
period on radio and tv commercial pro- 
duction has been considerable, if not 
widely recognized. Convinced that music 
can heighten the emotional impact of 
advertising messages, Mr. Miller has 
used proven popular recording tech- 
niques to advance this theory. Like 
many of his musical innovations it has 
worked, sold and been widely copied. 

Better known for his contributions to 
the recording business, Mr. Miller's first 
contact with the commercial production 
field was in 1955. Joe Stone, now a 
vice president at McCann-Erickson, 
then associated with J. Walter Thomp- 
son, asked Mr. Miller to help him pro- 
duce radio commercials for the Ford 
Motor Co. Mr. Stone had been making 
commercials that utilized name talents 
singing hit songs which were parodied 
into commercial messages. But the com- 
mercials were not at all effective and 
Mr. Stone kept wondering why they 
didn't turn out as well as pop records. 

After analyzing the situation, Mr. 
Miller discovered that the commercials 
were violating the basic rules of the 
record maker. A sample of his find- 
ings: No musical punctuation was used 
between expressed thoughts. His con- 
clusion: The mind needs a rest period 
and a musical bridge provides it. Basic- 
ally it was a simple remedy, but accord- 
ing to Mr. Stone, it helped the Ford 
commercials immensely. 

It Paid Off ■ So successful was Mr. 
Miller with commercials that from 
1955 to the spring of 1960 he was in- 
volved in just about every radio and 
tv Ford commercial produced by J. 
Walter Thompson. He brought in name 
talent such as Frankie Laine and Rose- 
mary Clooney to sing commercial par- 
odies of songs by such people as Frank 
Loesser and Cole Porter, a beginning 
of a trend, the heyday of which we are 
currently experiencing. According to 
Mr. Stone, before Mr. Miller's arrival, 
name talent was extremely reluctant to 
participate in commercials — they felt 
it degraded their art. The agency official 
credits Mr. Miller with convincing star 
performers that commercial work would 
advance their careers through added 
exposure, help promote their records 
and compensate them better than most 
personal appearances. "As soon as he 
broke a few of them down, "Mr. Stone 
claims, "the waves started." 

The M-E vice president points to 
still another Miller contribution to the 

commercial business. "At first music 
publishers wanted to get rich in return 
for the use of their songs. Mr. Stone 
contends. "Mitch proved to them that 
they would be better off giving the song 
for a smaller fee. Now a pop song can be 
bought anywhere from one dollar, if the 
publisher is primarily interested in pro- 
moting it, to an average $500 to 

Two For One ■ Throughout all his en- 
deavors to produce commercials, Mr. 
Miller has been guided by the belief 
that music can give an advertising spot 
two messages for the price of one — 
an overt one, conveyed through copy, 
and a subliminal one delivered by the 
music. A commercial, which he worked 
on, to introduce the 1959 Ford car, is 
a good illustration of Mr. Miller's con- 
viction in practice. The advertiser told 
the agency the spot had to focus on the 
car's economy features. The agency's 
writers felt that to do this, they would 
have to list all the major savings fea- 
tures. Given 60 seconds, only an an- 
nouncer would be able to say all that 
had to be said. It couldn't be sung be- 
cause getting all the nuts and bolts in- 
formation into an effective and catchy 
song would be impossible. 

Was this a problem music could solve? 
Because of a heavy emphasis on econ- 
omy, the agency felt the image of the car 
as a quality item might suffer. Mr. Miller 
suggested they back the announcer with 
a Percy Faith arrangement of the Ford 
theme full of lush fiddles not ordinarily 
associated with a low-priced item. The 
result was a happy one for Ford sales 
and emphasized another Miller credo: 
"Words and music must be mated dis- 
criminately, or else you're going to end 
up with a mongrelized commercial." 

Performing minor miracles in the 
commercial production field takes 
Mitchell William Miller a long way 
from his plebeian beginnings in Roches- 
ter, N. Y., where he was born on July 
4, 1911. The son of an immigrant 
wrought-iron worker, he showed early 
musical aptitude and graduated cum 
laude in 1932 from the Eastman School 
of Music of the U. of Rochester. 

From Classics to Pops ■ Mr. Miller 
started his career as a long hair musi- 
cian. For 12 years he was solo oboist 
with the CBS Symphony Orchestra and 
he is still generally considered one of 
the most accomplished oboists in the 

In 1947, Mr. Miller was hired by the 
Mercury Record Corp. to supervise its 
classical recordings department, but he 
showed a propensity for popular music 

and was subsequently made popular 
artists and repertoire director. He soon 
startled the pop music world by produc- 
ing a record called "Mule Train," which 
was sung by a neophyte vocalist named 
Frankie Laine to the accompaniment of 
simulated whip cracks. "Mule Train" 
was a gravy train for everyone con- 
nected with it, a best-seller in its time. 

The promising world of Mitch Miller 
took on new dimensions with the public 
acceptance of his attempts to bring 
more "life-like qualities" to music. He 
was appointed director of Little Golden 
Records, producers of children's records 
which was then just beginning oper- 
ations, and in 1950 as head of the popu- 
lar music division of Columbia Records. 

At Columbia, Mr. Miller produced a 
long string of hit records; helped de- 
velop the talents of such artists as Rose- 
mary Clooney, Guy Mitchell, Jill Corey, i 
Jo Stafford, Johnnie Ray, Johnny 
Mathis, Tony Bennett and Percy Faith. 
He introduced several "musical inven- ! 
tions" including the echo chamber, the 
harpsichord as a jazz instrument and the 
insertion of many unusual instrumental 
accompaniments and sound effects in 
the production of musical numbers, all i 
of which have since become known as 
Mitch Miller trademarks. 

But the most satisfying and rewarding 
Miller project started in 1958. Firm in 
his belief that people like to sing with II 
other people regardless of musical talent, s 
Mr. Miller produced a record album i 
called "Sing Along With Mitch," which 1 
featured a 25-voice male chorus singing 
old standards. The idea caught on with i 
record buyers and soon group singing i 
at home became a nationwide fad. I 
"Sing Along" was quickly followed by 
"More Sing Along" and then "Still More 
Sing Along," mushrooming at a spec- 
tacular rate until at present count, 1 1 
Mitch Miller "Sing Along" albums have 
been released with sales totaling more 
than 5 million copies, representing a 
gross income of about $23 million. 

No Laughing Matter ■ Remarkable as 
his success has been, Mr. Miller, never- ''■ 
theless, encountered more laughter than 
encouragement when he first tried to 
peddle his "Sing Along" idea to the tv 
networks. Lack of name talent and 
corny concept were some of the objec- 
tions he heard. But Mr. Miller, who is 
a man of indefatigable vitality and de- 
termination managed to get his pro- 
gramming notion aired in a one-hour 
special broadcast on NBC-TV's Ford 
Startime in May 1960. The public re- 
action to the program was so over- 
whelmingly favorable that NBC signed 


BROADCASTING, April 10, 1961 

him to a series of seven additional pro- 
grams, on alternate Friday nights with 
the Telephone Hour. The series pre- 
miered on Jan. 27 of this year. 

It*s hardly a surprise that Sing Along 
With Mitch will return to NBC-TV on 
a weekly basis next season. The pro- 
gram has been one of the solid hits of 
the current season. Mail response to 
Sing Along is "larger on a consistent 
basis" than that of any other cur- 
rent program. In an unprecedented 
testimonial to its confidence in Mr. Mil- 
ler's program, eastern seaboard adver- 
tiser P. Ballantine & Sons, currently 
sponsoring Sing Along on a regional 
basis, agreed to assume the entire net- 
work responsibility for the show next 
season on alternate weeks (Closed 
Circuit, March 13, 1961). The brewer 
was pleased to take the financially risky 
step because "Miller has helped us 
reach a different kind of market and has 
created a lot of good will for us." 

NBC has also recognized Mr. Miller's 
status by casting him opposite ABC- 
TV's Untouchables next season in a 
Thursday, 10-11 p.m., EST, time slot. 
The move has disturbed Mr. Miller's 
usual aplomb somewhat (because of the 
lateness of the hour) but he says he's 
] not unduly worried. He feels that Sing 
i Along will get an even better rating 
next season opposite Untouchables than 
it is currently enjoying. (Nielsen ratings 
for the week of Feb. 19, the latest 

figures available, show Sing Along win- 
ning a 17.2 average audience and a 
26.2 share of audience in its present 
alternate Fridays, 9-10 p.m., EST slot — 
making it a close second to ABC-TV's 
competing 77 Sunset Strip — while Un- 
touchables reigns supreme in its Thurs- 
day, 9:30-10:30 p.m., EST, time period 
with a 29.9 average audience and a 46.2 
share. Broken down into easier to 
understand figures, Sing Along is being 
watched by more than 7 million families 
while Untouchables comes into more 
than 13 million homes.) 

Mr. Miller notes that his show, which 
has a production cost of more than 
$100,000 per program, is a tremendous 
family experience, while the Untouch- 
ables he feels, only appeals to one or 
two members of the family. Together- 
ness, he's sure, will win out in the end. 

Time Squeeze ■ The success of his 
"Sing Along" projects — -which includes 
some 200 radio stations following the 
format in part — has caused Mr. Miller 
to resign his posts as both musical direc- 
tor of Little Golden Records and as top 
man at Columbia Records pop division. 
"I just don't have the time to devote to 
those jobs anymore," he explains. He 
now bears the relatively lightweight 
title of executive producer. 

The Miller stamp may yet be felt 
more forcefully in tv's future. Though 
he now produces commercials only on 
a limited basis for such companies as 

Shell of Canada, Northeast Airlines and 
Ford, Mr. Miller looks to a more effec- 
tive use of music on tv. "The picture is 
always stressed first and music is sec- 
ond," he declares. "The great perform- 
er's greatness lies in his ability to com- 
municate directly and powerfully with 
his audience, and all other parties should 
keep discreetly out of the way." 

Five Films Inc. formed 

The formation of Five Films Inc., a 
new company that will produce tv film 
commercials and industrial and public 
relations films was announced last week 
by Nicholas D. Newton, president. Of- 
fices and studios are located at 18 E. 
50th St., New York. Telephone number 
is Plaza 2-7960. 

Other officials of Five Films are Wal- 
ter Bergman, executive vice president 
and director of studio operations; Nor- 
bera (Nox) Lempert, vice president and 
executive producer; Jacques Dufour, 
vice president and creative director and 
Leonard Farin, writer-producer. Messrs. 
Newton, Bergman and Dufour formerly 
were with Bill Strum Studios Inc., while 
Messrs. Lempert and Farin were with 
Lempert & Meyer Inc., New York. 

Mr. Newton said the company has 
completed a group of commercials for 
AT&T for "Yellow Pages" and currentlv 
is preparing color commercials for 

BROADCASTING, April 10, 1961 



Pay tv's nothing but a hoax, Duram tells Pittsburghers 

Pay television is nothing but a hoax. 
It makes the public pay for something 
it already gets for the price of a tv 
receiver, says Arthur E. Duram, senior 
vice president of radio and tv at Fuller 
& Smith & Ross, New York. "The great 
hoax that the pay tv boys would work 
on us is the illusion of untouched enter- 
tainment worlds," he insists. 

The Duram opinion on pay tv re- 
flects a stronger agency viewpoint than 
that expressed in a spot check by 
Broadcasting a few weeks ago. In 
that inquiry, a number of agency execu- 
tives said they were convinced that pay 
tv eventually would become an adver- 
tising medium but didn't think it prob- 
able in the forseeable future. They 
noted their agencies are keeping tabs 
on pay tv experiments but did not ad- 
mit to a stand for or against (Closed 
Circuit, April 3). 

Mr. Duram, a speaker at a Pitts- 
burgh Radio-Television Club luncheon 
last week, said the Toronto tollvision 
experiment presented "Hedda Gabler," 
"The Consul" and "Show Girl" (see 
page 86), two of which had already 
been seen free on U. S. television. 

There is not enough talent and ma- 
terial to be shared by a competitive me- 
dium, the agency executive said. Some 
Hollywood and Broadway producers, di- 
rectors, writers and actors who haven't 
worked in free tv actually have offered 
their services in the past, but instead 
of adding quality, they found their ef- 
forts only added to the cost. 

Mr. Duram saw no "exciting" future 
in special events and sports programs 
since they are now provided free to a 
satisfied viewing public. Under the pay 
tv system, sports programming would 
benefit the participants exclusively. 

Audience Volume ■ The programs 
presented in the Toronto experiment 
"were [not] one whit more mature" than 

those shown free every week, he said. 
Pay tv cannot and will not smooth the 
ruffled feathers of intellectuals who are 
dissatisfied with their tv diet. Mr. Duram 
held tollvision works by audience vol- 
ume, as does the free medium — it pre- 
sents programs that will be watched by 
the greatest number of people. 

The only solution to the problem of 
quality programming, Mr. Duram said, 
is to provide thought-provoking fare 
outside of prime evening time, and pay 
tv will have to follow suit. There also 
must be a limit to quality programs 
because of censorship. Politics, religion 
and sex, the main diet of Hollywood 
and Broadway, are taboo in the home, 
whether on pay tv or not. "Do you 
think that any fee would force Tennes- 
see Williams or Lillian Hellman to write 
material fit for the whole family?" 

Mr. Duram suggested each member 
of his audience write to his congress- 
man, "before he, too, starts to believe 
the myth of pay television." 

Maxwell House helps push 
toy coffee serving set 

The Maxwell House Div., General 
Foods, and Amsco Toys have united 
in a joint television advertising cam- 
paign to promote "Maxwell House Cof- 
fee Time Set," a coffee serving set pro- 
duced by the toy firm. The set in- 
cludes a play percolator that actually 
"perks," a stove, cup, saucers and other 
serving pieces packed in a colorful 
display box. 

The television schedule calls for 
Amsco sponsorship in numerous net- 
work children's shows (Captain Kanga- 
roo, Shari Lewis, etc.) plus additional 
one-minute spots on local children's 
shows in nine major Amsco markets. 

Maxwell House will provide an ad- 
ditional boost with its own television 


Listed below are the highest-ranking 
television shows for each day of the 
week March 30-April 5 as rated by 
the multi-city Arbitron instant ratings 

of the American Research Bureau. 
These ratings are taken in Baltimore, 
Chicago, Cleveland, Detroit, New 
York, Philadelphia and Washington. 


Thur., March 30 
Fri., March 31 
Sat., April 1 , 
Sun., April 2 
Mon., April 3 
Tue., April 4 
Wed., April 5 

Program and Time 

The Untouchables (9:30 p.m.) 
Flintstones (8:30 p.m.) 
Gunsmoke (10 p.m.) 
Candid Camera (10 p.m.) 
Andy Griffith (9:30 p.m.) 
Red Skelton (9:30 p.m.) 
Wagon Train (7:30 p.m.) 





Copyright 1961 American Research Bureau 


campaign — two major network night- 
time shows, daytime network programs 
in 70 markets and 4,000 spots in more 
than 100 leading markets. 

Agency for Maxwell House is Ogil- 
vy, Benson & Mather. Jerry Kney, 
Maxwell House, and Bill Phillips, 
OB&M, joined Dudley Bloom, market- 
ing vice president of Amsco, in ar- 
ranging the tie-in. 

Lorillard plans its 
heaviest tv campaign 

P. Lorillard Co. President Harold F. 
Temple spent nearly a quarter of his 
speech to stockholders at the company's 
annual meeting last week explaining 
strategy for television, which among all 
advertising media used is getting the 
company's largest allocation. 

In its heaviest tv campaign yet, the 
company will aim more than 125 mil- 
lion tv messages a week into homes 
next fall. Shows sponsored will be 
Hennesey (CBS), The Price Is Right 
(NBC) and a half-hour of The Ed 
Sullivan Show (CBS) for a net of 41/2 
commercial minutes a week. Lorillard 
is also buying participations in Father 
Knows Best (CBS), The Corrupters 
(ABC), Hawaiian Eye (ABC) and 
Cain's Hundred (NBC) for another 4 
minutes weekly. 

The company is buying both for 
sponsor identification and for "reach," 
Mr. Temple said in his first appearance 
as chief executive of Lorillard, after 
taking over at the close of 1960 from 
Lewis Gruber, chairman of the board. 
Sales in 1960 were consolidated at a 
point just short of 1959's record levels, 
Mr. Temple told shareholders, and he 
forecast a favorable first quarter and 
year for 1961. Kent Kings and New- 
ports are ahead of last year, he re- 
ported. Old Gold Straights, new king- 
size brand, is putting the company in 
a strong position in the non-filter mar- 
ket, the meeting was told. 

Ads must respect consumers 

Advertisers and media must show "a 
genuine respect for consumers if they 
are to warrant consumer respect," ac- 
cording to Charles H. Tower, NAB tv 
vice president. Addressing a district 
conference of the Advertising Federa- 
tion of America at Providence, R. I., 
Mr. Tower said those in advertising 
"must more clearly understand our 
function and our place in the world and 
must tell our story as honestly and as 
forcefully as they can." 

Mr. Tower listed these misconcep- 
tions about advertising: that advertis- 
ing creates an artificial demand; that 
its costs make up a substantial part of 
the price customers pay for many items 
and that advertising is neither socially 
nor economically useful. 

BROADCASTING, April 10, 1961 




highlight "ghost" 

and "portholing" 

You'll be amazed at the picture quality you get with the new RCA 
7293-A! A unique combination of design features provides a pic- 
ture that is essentially free of distortion and free of shading at the 
sides and corners of the screen. In addition, the tube effectively sup- 
presses objectionable "highlight ghost" — an effect usually encoun- 
tered when a light subject is televised against a dark background. 

The 7293-A offers many design advantages: 

ANTI-GHOST DESIGN. "Ghost" (or highlight flare) is prevented when the tube is operated well "above 
the knee" in black-and-white cameras. 

ANTI-PORTHOLE DESIGN. Tube provides uniform background right to edge and corners of picture! 
Suppressor grid in electron gun re-shapes focusing field to produce a blemish-free background. 
EXTREME PHOTOSENSITIVITY. Equivalent to film rated ASA 8,000! Only 10 foot-candles of incident 
light are required to produce commercially acceptable pictures ! 

HIGH SIGNAL-TO-NOISE RATIO. Low noise component — another benefit of the suppressor grid. 
HIGH RESOLUTION AND CONTRAST. Inherent high resolution and high contrast enhanced by use of 
field mesh resulting in razor-sharp transition from black to white and improved corner focus. 
HIGH SIGNAL-CURRENT OUTPUT. Due to extremely high photosensitivity and high-gain multiplier. 
For full information on the RCA 7293-A — the camera tube that represents a major step -forward in 
camera pick-up — write Commercial Engineering, RCA Electron Tube Division, Harrison, N. J. For 
prompt tube delivery for your station operation, call your RCA Industrial Tube Distributor. 

The Most Trusted Name in Electronics 


Your Message Is 






NO. 1 IN PRIME TIME . . . 
with 3 of top 5, ond 7 of top 10 
Net Shows. "(Nov. ARB 1960) 

SCBA makes plans to sell radio to agencies 


A plan for the creators of outstand- 
ing radio commercials to join forces 
with the Southern California Broad- 
casters Assn. in selling radio to agencies 
who now devote "2% of their billings 
and about as much of their attention" 
to this medium was evolved Wednesday 
(April 5) at a shirtsleeves session on 
radio commercials held under the joint 
auspices of SCBA and the Hollywood 
Advertising Club. 

Proposed by Ira Laufer, general sales 
manager, KEZY Anaheim, Calif., the 
plan in essence is for the commercial 
creators to tape capsule case histories 
to be used with the commercials by 
SCBA in presentations to agencies who 
are neglecting radio as a medium for 
their clients. 

Suggestion for the plan came after 
various members of the panel had pre- 
sented commercials of their creation 
which had been successful sales tools 
and the ensuing discussion had raised 
the question as to why, if radio had 
succeeded so well for these advertisers, 
the medium was so difficult to sell to 
agency media buyers. Don Quinn, presi- 
dent of Ad Staff, commercial produc- 
tion firm, commented that if the present 
"two-headed radio-tv agency director 
were split into two one-headed individ- 
uals, radio might have a better chance." 

Other panel members were: Dallas 
Williams, whose commercial credits in- 

clude Culligan Soft Water, Gordon 
Bakery and Firestone Tire & Rubber; 
Vick Knight, owner of Key Records, 
who has produced spots for Sears, 
Dodge, Pepsi-Cola, Bandini and Glen- 
dale Federal Savings & Loan; Johnny 
Gunn, creative director of KEZY and 
producer of dozens of commercials for 
local advertisers, and Bob Colombatto, 
partner and radio-tv director of Davis, 
Anderson, Johnson & Colombatto, who 
created the original Bandini and Glen- 
dale Federal commercials. Gordon Ma- 
son, sales manager of KNX Los An- 
geles and CRPN, was moderator of 
the 3V2 -hour session. 

Panel members agreed that radio has 
a quality lacking in other media — what 
Mr. Quinn called "an imagination quo- 
tient." Mr. Williams, who lauded radio 
as the greatest of all communications 
media, noted that far from helping, pic- 
tures "may just get in the way of what 
you're trying to say." All the money 
in the world, he observed, could not 
build a picture of Fibber McGee's closet 
half as good as the one his imagination 
constructed with the aid of a few words 
from Mr. Quinn, who created and 
wrote that famed radio series. 

The panel was divided on the virtue 
of irritation as an attention-attracting 
device in radio commercials. Mr. Co- 
lombatto defended it as a necessity in 
a low-budget campaign where a few 

Atlantic's silver anniversary on the diamond 

The crack of bat meeting ball; the 
scraping of spikes on cement; the 
smell of resin — all are springtime 
familiarities to Atlantic Refining Co., 
Philadelphia, the Satchel Paige of 
baseball broadcasting. 

Marketer of Atlantic gasoline, At- 
lantic Imperial and associated prod- 
ucts from Maine to Florida and west 
to Ohio, the company this year be- 
gins its 26th consecutive season as 
a baseball sponsor, a record for those 
statistically inclined. 

Since N. W. Ayer & Son's (Atlan- 
tic's agency since 1915) original de- 
cision to "play ball" in 1936 with 
sponsorship of the Philadelphia Phil- 
lies games, Atlantic's enthusiasm has 
never waned. Rather it has increased 
handsomely. The Pittsburgh Pirates, 
Boston Red Sox and Braves (now 
doing business in Milwaukee), and 
most recently (last month) the New 
York Yankees all have joined At- 
lantic's lineup of 110 radio and 14 
television stations. 

How good is baseball broadcast- 

ing? Difficult to say exactly, "but it 
moves a lot of gasoline," according 
to Henderson Suplee Jr., Atlantic 
president. And baseball is moved 
by Atlantic, too. As testimony was 
the joining hands of the four At- 
lantic-sponsored teams which pre- 
sented President Suplee with a silver 
carafe-tray set to mark Atlantic's sil- 
ver anniversary on the diamond. 

Atlantic's broadcast identification 
with the game now is being extended 
to the gate. Holders of Atlantic 
credit cards can reserve seats to 
Phillies' home games with the price 
added to the service-station bill, un- 
der a plan announced last week to 
supplement the radio-tv sponsorship. 

Atlantic's commercials, to be sure, 
also have helped to create the friendly 
baseball association. The soft sell, 
folksy approach has won for At- 
lantic untold friends, a number of 
whom have written in, proving an 
adage . . . you can lead a baseball 
fan to gas, and make him buy it. 

Affiliated with WSIX AM-FM Radio 

Represented Nationally by: 



BROADCASTING, April 10, 1961 

■ ■mi ■ SEVEN 

54 55 56 57 58 59 60 

Once again, and for the seventh straight year, the surveys have proved the 
leadership of WCSH-TV in the Maine and New Hampshire markets. ■' 'Program 
Dominance" plus dedicated service to the communities it serves has resulted 
in an overwhelming viewer preference for Channel 6. ■ Here's what the 
Portland area surveys say: 

ARB November 1960 Share of Sets-in-Use 

Monday through Friday 

Sta. G Sta. M WCSH-TV 
9A-12Noon 25.7 23.8 57.0 
12 Noon to 6 P 38.0 11.8 50.2 
6P-12Mid. 31.8 18.6 49.4 

Sunday through Saturday 

9A-12Mid. 36.1 18.5 45.5 
6P-12Mid. 36.4 18.2 45.3 

Neilson Station Index, November 1960, Station Shares 

Monday through Friday 

Sta. G Sta. M WCSH-TV 
6A-9A 21 # 76 

9A-12Noon 21 25 54 

12N-3P 40 15 44 

3P-6P 35 22 43 

Sunday through Saturday 

Sta.G Sta.M WCSH-TV 
6P-9P 34 19 45 

9P-12Mid. 35 25 38 



Maine Broadcasting System 

WCSH-TV (6) Portland WLBZ-TV (2) Bangor 
WCSH — Radio Portland 
WLBZ — Radio Bangor WRD0 — Radio Augusta 

BROADCASTING, April 10, 1961 

WCSH - TV delivers the area responsible 
for 2/ 3 of Maine's retail sales and 1/4 of 
New Hampshire' s. Small wonder that 
WCSH- TV is your BEST BUY north of 

* Remember a matching spot schedule on 
WLBZ-TV, Bangor, saves you 6%. 

National Representatives - Weed Television Corp. 


spots had to command a lot of atten- 
tion, while Mr. Williams asserted that 
"You're way ahead when you do some- 
thing sweet and nice." They all agreed 
that good taste — that vague term which 
is easier to feel than to define — dictates 
the amount of irritation a commercial 
can safely contain and then decided 
that perhaps a strident voice, a dis- 
cordant sound, is not really "irritating" 
to the listener but might better be de- 
scribed as "cutting through" the sur- 
rounding radio material to demand at- 
tention. Bill Rea, owner of KUDU 
Ventura, Calif., who suggested the alter- 
nate term, pointed out that nothing in 
today's radio is as irritating as the com- 
mercials of five minutes or longer, read 
from script by a staff announcer, that 
were common in the early days of 
radio. "Don't belittle today's radio," he 
counseled. "Look back and compare 
and you'll realize how good it is." 

Sturm Studios realigns 
staff, plans expansion 

Bill Sturm Studios Inc., New York, 
which has produced live and animated 
commercials 12 years, has reorganized 
its executive staff and will expand into 
cartoon program production, the ac- 
quisition and distribution of program 
series and the development of live and 
film programs. 

Announcement of these moves was 
made last Wednesday (April 5) by 
Harold Hackett, newly-appointed presi- 
dent of the company. Other officers 
are: Raymond Junkin, executive vice 
president; William Sturm, founder of 
the company, vice president; Orestes 
Calpini, secretary, and George Rich- 
field, treasurer. 

Initially, Bill Sturm Studios will 
concentrate on the production of com- 
mercials, Mr. Hackett said, but will 
move into production of cartoon pro- 
grams with "some new revolutionary 
techniques" the company has de- 
veloped. Present plans, he added, are 

Mr. Hackett 

Mr. Junkin 

to move into other areas of the tv 
business, including program production 
and distribution. 

Mr. Hackett has been active in 
radio-tv more than 25 years. For 19 
years, through 1953, he was vice presi- 
dent in charge of radio and television 
for MCA, and for the next seven years 
president and board chairman of Offi- 
cial Films Inc. Mr. Junkin was associ- 
ated with Mr. Hackett at Official Films 
for seven years, serving in various exec- 
utive capacities, including vice president 
and director of sales. 

Agency appointments... 

■ Montgomery Ward, Chicago to 
Campbell-Mithun. Firm used regional 
tv in the Southwest last month for a 
half-hour fashion presentation. The ad- 
vertiser has not had a national agency 
since 1957, when it cut its two decade 
tie with Foote, Cone & Belding. 

■ Crown International Pictures, new 
motion picture distributing company, 
has appointed The Goodman Organi- 
zation, L.A., to handle advertising, pub- 
licity and exploitation. The agency is 
currently preparing radio and tv spots 
for use by exhibitors of Crown-distrib- 
uted pictures. 

■ Medaglia d'oro Espresso Coffee, 
Palisades Park, N. J., appoints Hicks 
& Greist Adv., N. Y., as its agency. 
Pettinella Adv., N. Y., continues as 
company's Italian language agency. 

Network tv gross time billings 










+ 19.9 




- 2.3 




+ 9.6 




+ 7.1 

Day Parts 


















- .6 


40,477,691 . 


+ .9 




+ 7.1 

Source: TvB/LNA-BAR 

Business briefly... 

Philco Corp., Pepsi-Cola Co., The Toni 
Co. and Oldsmobile Div. of General 
Motors Corp. will sponsor CBS-TV's 
coverage of the 1961 "Miss America 
Pageant" live from Atlantic City, N. J., 
on Sept. 9 (Sat. 9:30-midnight, EDT). 
Paul Levitan and Vern Diamond will 
be producer and director, respectively, 
of the telecast, which will pre-empt 
Have Gun, Will Travel and Gunsmoke. 
Agencies: BBDO (Philco and Pepsi- 
Cola); North Adv. (Toni), and D. P. 
Brother (Oldsmobile). 

Campbell Soup Co., Camden, N. J., for 
the eighth consecutive year, has re- 
newed sponsorship of Lassie for 1961- 
62 season on CBS-TV (Sun. 7-7:30 p.m. 
EST). With the completion of the next 
group of 35 films, Lassie episodes will 
total nearly 300, the majority having 
had only one network run. Robert 
Golden will produce the series for a 
third year. Agency: BBDO, N. Y. 

Chase Manhattan Bank, N. Y., will 

use radio and tv spots in the New York 
market, starting April 17, during an 
intensive six-week campaign designed 
to familiarize New Yorkers with the 
location and special features of the 
bank's new 60-story headquarters build- 
ing at 1 Chase Manhattan Plaza, an 
uncompleted two and one-half acre site 
in the downtown financial district. A 
20-second radio spot, which follows the 
overall media theme of "What's happen- 
ing at 1 Chase Manhattan Plaza?" will 
be aired more than 60 times per week 
over a total of seven am stations. A 
one-minute tv spot is scheduled to run 
30-40 times weekly. Agencies: Comp- 
ton Adv., N. Y. (print and radio); Ted 
Bates & Co., N. Y. (tv). 

American Tobacco Co., N. Y., will con- 
tinue next season with two NBC-TV 

series: Tales of Wells Fargo (Sat. 7:30- 
8:30 p.m.) and Thriller (Mon. 10-11 
p.m.). The advertiser has been in both 
programs since their starts. The western 
series previously was a half-hour. 
Agency: Sullivan, Stauffer, Colwell & 
Bayles Inc., N. Y. 

Reynolds Metals Co., Richmond, Va., 
has ordered sponsorship of two NBC- 
TV programs for next season: All Star 
Golf (Sat. 5:30-6 p.m. NYT) and alter- 
nate weeks of Reynolds Aluminum 
Hour-Dick Powell Mystery Theatre 
(Tue. 9-10 p.m. NYT). Agency: Len- 
nen & Newell, N. Y. 

Procter & Gamble Co. (Crest tooth- 
paste), Cincinnati, will sponsor this 
spring a repeat showing of The Square 
World of Jack Paar, an NBC-TV special 
originally broadcast Jan. 31. The repeat 
is set for May 2 (Tue. 10-11 p.m. 
EDT). Agency: Benton & Bowles, N.Y. 


BROADCASTING, April 10, 1961 

Why KPRC -TV bought 
Warner's "Films of the 50's" 

Says Jack Harris: 

"When you buy feature films of this high quality, you can lead from strength in your 
programming. We have already used some of these Warner films as sponsored 

Later we'll use them as Saturday night double features and, of course, as 
participating shows in prime time." 

Warner's Films of the 50's.. 
Money makers of the 60's 


NEW YORK: 270 
CHICAGO: 8922-D 
DALLAS: 5641 Ch< 

3 ark Avenue • YUkon 6-1717 
La Crosse, Skokie, III * OR 4-5105 
irlestown Drive • ADams 9-2855 
32 Reeves Drive • GRanite 6-1564 

For list of TV stations programming Warner's Films of 
the 50's see Page One SRDS (Spot TV Rates and Data). 


Vice President and General Manager 
KPRC-TV, Houston, Texas 


NAB maps busiest week in Washington 


NAB's annual convention will have 
an international flavor this year. 

The Washington meeting, actually a 1 
collection of conventions, will be held 
May 6-10 at the Shoreham and Shera- 
ton Park Hotels. 

Both the top ownership-management 
conference and the separate engineer- 
ing conference will go into the field of 
space satellites and their effect on 
world communications, with special 
emphasis on what these vehicles will 
mean to the broadcasting industry. 

An international aspect will be added 
by the related meeting of the Inter- 
American Assn. of Broadcasfers. This 
Western Hemisphere group will have a 
board meeting May 2-4 with the full 
assembly to meet May 5-8. IAAB will 
participate in NAB's sessions starting 
with the formal opening the morning 
of Monday, May 8. 

The Voice of America will be repre- 
sented at the engineering conference by 
Henry Loomis, VOA director, who will 
address the opening luncheon May 8. 

Global satellite communications will 
be discussed from a technical viewpoint 
at the May 10 engineering session by 
Jean Felker, assistant chief engineer, 
AT&T. An undesignated AT&T execu- 
tive is scheduled to address the owner- 
ship-management conference on the 
space question at the May 10 luncheon. 

Before The Opening ■ Pre-conven- 
tion meetings will include, besides the 
inter-American convention, meetings of 
the Assn. for Professional Broadcast- 
ing Education and National Assn. of 
Fm Broadcasters. 

APBE's board will meet May 5 fol- 
lowed by a membership meeting the 
next day, Saturday. NAFMB plans a 
two-day program, opening the morn- 
ing of May 6 with a business session. 
Meetings will be open that afternoon 
and the next morning. Sunday after- 
noon NAFMB will join with NAB in 
an all-industry fm program. 

At the 1960 convention the fm meet- 
ings drew overflow audiences. The 
two days of formal programming and 
uninhibited discussion indicated an un- 
suspected interest in the medium. This 
year Fred Rabell, K1TT (FM) San 
Diego, Calif., is retiring as NAFMB 
president. A new president will be 
elected at the morning session of the 
association May 6. 

A feature of the fm discussions will 
be the new Fm Data Chart, first pocket 
piece covering pertinent fm facts across 
the country. This circular slide rule 

will provide a quick reference to the 
fm audience in principal markets as 
shown by Pulse Inc. surveys (Broad- 
casting, Feb. 20, "A Dramatic Spurt 
in Fm Development"). 

After NAFMB elects officers, the 
open program May 6 will include a 
report on subsidiary communications 
authorizations by Abe Voron, WQAL 
(FM) Philadelphia; an address by John 
F. Meagher, NAB radio vice president; 
an automation panel moderated by 
William Tomberlin, KMLA(FM) Los 
Angeles, NAFMB treasurer and a sales 

More Fm Discussions ■ NAFMB's 
morning session May 7 will include 
regional reports by NAFMB directors. 
Among them will be Thomas J. Daugh- 
erty, WKJF-FM Pittsburgh; Frank 
Knorr Jr., WKBM-FM Tampa, Fla.; 
William G. Drenthe, WCLM(FM) 
Chicago; Jack J. Katz, KQAL-FM 
Omaha, Neb.; Lynn Christian, KHGM 
(FM) Houston; Gary Gielow, KPEN 
(FM) San Francisco and Mr. Rabell. 

The afternoon fm session May 7 will 
be programmed by the NAB Radio 
Dept., directed by Mr. Meagher and 
John F. Degnan, assistant fm manager. 
Everett L. Dillard, WASH(FM) 
Washington, NAB Fm Radio Commit- 
tee chairman, will preside. Mr. Dillard 
will trace recent progress of the medi- 
um and the acute shortage of avail- 
able frequencies in important markets. 

Community - wide fm promotion 
drives will be described by spokesmen 

CBS Radio table talk 

CBS Radio last week used the 
radio instrument itself to drama- 
tize radio's sales story for the 
benefit of advertising agency ex- 
ecutives who were the network's 
luncheon guests on Wednesday 
and Thursday in New York. 

Portables were placed on tables 
during a 25-minute color slide 
presentation. The central loud- 
speaker also was connected with 
a miniature transmitter that acti- 
vated the transistorized portable. 
The narration thus switched re- 
peatedly from the loudspeaker 
source to the individual radios. 
Arthur Hull Hayes, president, and 
George Arkedis, vice president in 
charge of network sales, CBS 
Radio, were the hosts. 

for Philadelphia, Houston and Kansas 
City broadcasters, based on the theme, 
"Together We Stand." Shirl K. Evans 
Jr., WFBM-FM Indianapolis, will 
speak on "Why We Got Into Fm." 
Among those taking part in a multi- 
plexing panel will be Mr. Dillard; Max 
Paglin, FCC general counsel; T. C. 
Kenney, KDKA-AM-FM-TV Pitts- 
burgh, who was active in the mid- 1960 
FCC tests of multiplex systems. Other 
discussions will deal with networking of 
fm, including an explanation of the 
mx network setup to transmit Pitts- 
burgh Pirates baseball games and a 
Detroit hookup. 

The story of the largest national fm 
account history — Chrysler auto's use of 
the medium — will be described by Ray- 
mond E. Jones, coordinator of broad- 
cast media, and Frank Mayans, vice 
president and associate research direc- 
tor of Young & Rubicam. The ac- 
count is described as "the biggest single 
fm purchase ever made." 

The Sunday NAB program will in- 
clude formal opening of the most ex- 
tensive equipment exhibit in the asso- 
ciation's history. Exhibits will be open 
to delegates at noon. Tuesday after- 
noon (May 9) is left open for inspec- 
tion of exhibits. 

Honor to Justin Miller ■ At the for- 
mal opening of general sessions the 
morning of May 8 Judge Justin Miller, 
former NAB board chairman and pres- 
ident, will be presented the NAB's 
1961 Distinguished Service Award. 
Clair R. McCollough, Steinman Sta- 
tions, a former award winner and 
chairman of the NAB Board, will 

Barring unforeseen commitments, it 
is believed President John F. Kennedy 
will address the opening general ses- 
sion. A firm promise has not been re- 
ceived from the White House because 
of international problems. 

LeRoy Collins will make his first in- 
dustry-wide appearance as NAB presi- 
dent at the May 8 luncheon. His ad- 
dress will be heard with interest in view 
of his earlier comments about industry 
programming responsibility, the role of 
networks in association affairs and re- 
organization of the NAB structure by 
staff adjustments as well as committee 
and board simplification. 

Following Gov. Collins' luncheon ad- 
dress the ownership-management con- 
ference will hold a second general ses- 
sion. Programming hasn't yet been 
firmed up, but early planning suggested 


BROADCASTING, April 10, 1961 

Us WDAY cave men 
sure get the WIMMIN! 

Every audience survey ever made around Fargo shows that 
WDAY Radio has always had far more listeners than any 
other station. Now the latest survey — a 55-county Pulse 
Area Report made March 1-28, 1960 — repeats the story. 

Monday thru Friday, WDAY Radio has 166,400 women 
listeners — 45% more women than Station B. Also 114,660 
men listeners — 67% more men than Station B! 

The reasons? Well, it can't be our glamorous youth, 
because we are one of the oldest radio stations in the U.S.A. 
So maybe it's our cave-man strength and beauty. We dunno. 

Why don't you ask PGW? 



NBC • 5000 WATTS 

Exclusive National Representatives 

BROADCASTING, April 10, 1961 

appearance of the three major network 
presidents on a panel and talks by top 
administration officials. 

Tuesday morning the NAB owner- 
ship-management group will split up in- 
to separate radio and tv sessions. Radio 
delegates will hear reports on progress 
of aural broadcasting by NAB directors 
and a presentation by Radio Adver- 
tising Bureau. The tv agenda includes 
a tv code discussion and election of 
four directors (one tv only, three am- 
tv) to succeed NAB board chairman, 
Clair R. McCollough; W. D. Rogers, 
KDUB-TV Lubbock, Tex., tv board 
chairman; C. Wrede Petersmeyer, Cor- 
inthian Stations, and Willard E. Wal- 

bridge, KTRK-TV Houston. Network 
board members are appointive. 

Minow Debut ■ The Tuesday lunch- 
eon speaker at the general session will 
be FCC's new chairman, Newton N. 
Minow, who will be making his first 
industrywide appearance. 

Wednesday morning will feature the 
annual panel discussion with members 
of the FCC and top aides. The Wed- 
nesday luncheon speaker has not been 
announced. In the afternoon a separ- 
ate meeting of radio delegates will fea- 
ture a code discussion including Glen 
Matthews, of Leo Burnett Co., co- 
chairman of the broadcast media com- 
mittee of American Assn. of Adver- 

tising Agencies; Adam Young, head of 
the rep firm bearing his name and 
chairman of the Station Representa- 
tives Assn. trade practice committee; 
Robert M. Booth Jr., president, Federal 
Communications Bar Assn., and Cliff 
Gill, KEZY Anaheim, Calif., NAB 
Radio Code Board chairman. 

The final tv session Wednesday will 
be programmed around the space sat- 
ellite presentation by AT&T, using 
audio-visual effects; "The Public Inter- 
est, Convenience & Necessity," Lou 
Hausman, director, Television Informa- 
tion Office, Willard Walbridge, mem- 
ber, Television Information Committee, 
and Roy Danish, TIO assistant director. 
Winding up this lengthy program will 
be a Television Bureau of Advertising 
presentation led by Norman E. (Pete) 
Cash and Bill MacRae, president and 
station relations director, respectively, 
of TvB. 

Final event of the convention will 
be the Wednesday banquet, programmed 
by Broadcast Music Inc. 

Dozens of side meetings and social 
events are being scheduled. They in- 
clude a Broadcast Pioneers dinner, May 
9; BMI dinner; reception to govern- 
ment officials, network and other affairs. 
Meetings and social affairs will be di- 
vided between the two hotels, with gen- 
eral sessions at the Sheraton Park. 

Wometco's 1960 profit 
tops $1 million mark 

If the 1957 grant of ch. 12 Jackson- 
ville, Fla., to WFGA-TV is rescinded 
by the FCC, Wometco Enterprises Inc. 
stands to lose over a million dollars. 
This was reported in Wometco's annual 
report which showed total revenues for 
the Florida broadcasting-theatres-vend- 
ing-amusement company in 1960 of 
over $12 million and net income of over 
$1 million. 

The 1957 ch. 12 Jacksonville case 
has been reopened by the FCC on alle- 
gations that off-the-record contacts with 
commissioners took place before the 
final decision was issued. Wometco, 
which owns 47.5% of the common 
stock (and 60% of the preferred stock) 
of WFGA-TV, said that it knows of no 
impropriety in connection with the grant. 
If this grant is set aside, the company 
said, it stands to lose all or a substantial 
portion of loans and investment amount- 
ing to $ 1 , 1 8 1 ,024. 

Total revenues for 1960 for all oper- 
ations amounted to $12,673,650, com- 
pared with $10,396,241 in 1959. Net 
income after federal taxes totaled 
$1,013,429 ($1.01 per share), com- 
pared with $936,336 in the previous 
year. Retained earnings totaled $7,- 
820,744 at the end of 1960. 

Wometco reported that WTVJ (TV) 
Miami ended the year with gross in- 
come 9.5% above that in 1959; that 

WFAA-AM-TV dedicates 'Texas-size' studios 

WFAA-AM-TV Dallas last week 
formally opened what it termed a 
"Texas-size" $3Vi million dollar 
communications center (Broadcast- 
ing, April 13). At the same time 
changes in program and operation 
policies were announced. Nearly 
1,000 industry figures including offi- 
cials of NBC Radio and ABC-TV 
took part in the ceremonies. 

E. M. (Ted) Dealey, chairman of 
the board of the Dallas News, and 
Mayor Robert L. Thornton of Dal- 
las, were aided by Oliver Treyz, 
ABC-TV president, in twisting the 
radio-tv dials that opened the doors 
Wednesday afternoon. That night 
the station was host at a reception 
and banquet at the Sheraton Dallas 
hotel, with Mr. Treyz as the main 
speaker. Mike Shapiro, general man- 
ager, was m.c. 

Private tours were conducted 
through the 68,000 - square - foot 
plant, with leading talent figures 
participating. These included John 
Newland, host-director of Alcoa 
Presents; Nick Adams, star of The 
Rebel; Mr. and Mrs. Robert Bray, 

of Stagecoach West, and Mai Tai 
Sing, operator of the Golden Drag- 
on Cafe in Hong Kong. Other tv 
and stage stars took part in the cere- 
monies extending over a period of 
several days. 

George K. Utley, WFAA am sta- 
tion manager, announced a single- 
rate policy for the station, calling it 
"a logical and sensible step in the 
fulfillment of the Southwest's new- 
est and finest broadcast facility." 
The Class AA one-minute announce- 
ment ranges from $60 onetime to 
$30 for 40-per-week. "An adver- 
tiser is assured that he is paying the 
same rate all other advertisers pay," 
Mr. Utley said. 

In photo (1 to r) : Joseph M. 
Dealey, president, A. H. Belo Corp., 
station owner; James Monroney Jr., 
Belo vice president-treasurer; E. M. 
(Ted) Dealey, Belo chairman of the 
board; Edward M. Petry, station rep- 
resentative; James Monroney Sr., 
Belo vice chairman of the board; 
Mr. Treyz; Mr. Shapiro and Julius 
Barnathan, ABC-TV station rela- 


BROADCASTING, April 10, 1961 

although it first took root only four months ago . . . unfolds more surely with each new issue. 

is reflected in growing enthusiasm j 

responsive to Television's 
orking levels of today's IV2 billion 

their approval in a continuing 
even more tangibly, 
■gest increase of PAID 
EVlSiON's 18-year history. 
PAID circulation among 
zoom up 16%. ■ With 
also come a new reliability 
to TELEVISION advertisers 
in the mails by the 
have yet to test the measure of 
pact upon the many TV advertising 
to you, Television's May 
Through its pages, you can tell them 
attentions are focussed, fully 
edium. ■ Closing deadline is April 20. 

or wire collect to reserve 

of readers and advertisers alike, 
enhanced usefulness at all 
dollar TV business. ■ They voice 
flood of laudatory letters; 
they demonstrate it by the 
subscriptions yet recorded in 
The first quarter, 1961, has seen 
agency-&-advertiser executives 
this lively editorial vigor has 
of publishing schedules — assurance 
that each issue will be 

first of the month. ■ If you 
this magazine's growing 
executives so important 
issue offers an immediate opportunity, 
your sales story while their 
and receptively, upon the television 
That's soon — so may we suggest you phone 
the most advantageous position? 

ELEVISION MAGAZINE ■ 422 Madison Avenue, New York 17 ■ PLaza 3-9944 

WLOS-TV Asheville, N. C, emerged 
from a loss operation into a profit posi- 
tion, and that the net profit of WFGA- 
TV was $170,024, compared with 
$133,736 in 1959. Wometco also owns 
WLOS-AM-FM Asheville, and a chain 
of motion picture theatres, food and 
drink vending operations, soft drink 
franchises and amusement areas. 

The report also showed that Wometco 
had commitments for tv film payments 
running to 1967, with $1,045,204 mini- 
mum remaining to be paid. 

Tax problems delay 
KVOS-TV transaction 

Wometco Enterprises cannot take 
over ownership of ch. 12 KVOS-TV 
Bellingham, Wash, until the sellers re- 
ceive a favorable ruling on taxation 
from the Internal Revenue Service. 

This was indicated in Wometco's an- 
nual report (see page 50). The FCC 
approved the $3 million sale of KVOS- 
TV two weeks ago (Broadcasting, 
April 3). 

Involved in the tax question is a two- 
step transaction whereby KVOS Inc., 
licensee of KVOS-AM-TV and KGMI 
(FM) in Bellingham, is partially liqui- 
dating the corporation by distributing 
the tv assets to its stockholders, who 
then will sell them to Wometco. There 
is a substantial difference in tax conse- 
quences if the IRS permits such an 

KVOS Inc. is 86% owned by Rogan 
Jones and his wife, 10% by David 
Mintz and 4% by Ernest E. Harper. 

Mr. Jones is also the subject of a civil 
suit filed in Washington state Superior 
Court in which it is claimed he agreed 
to sell KVOS-TV for $3 million to 
Frank A. Griffiths and George Kinnear. 
The suit asks that the sale to Wometco 
be canceled and that Mr. Jones be 
forced to sell it to the plaintiffs. Mr. 
Jones has denied the allegations. 

N.Y. access bill 
close to enaction 

New York radio and tv newsmen are 
waiting for Gov. Nelson Rockefeller to 
sign into law a bill to give them access 
to legislative committee hearings. The 
bill, introduced by Assemblyman An- 
thony P. Savarese (R-Queens), was 
passed by the State Senate and House of 
Assembly and sent to the governor's 
desk (Broadcasting, March 27). 

Since 1952, when section 52 of the 
Civil Rights Bill was enacted, radio-tv 
newsmen have been denied the right to 
cover virtually all legislative hearings on 
film and tape, according to the Radio- 
Newsreel-Television Working Press 
Assn. in New York. Four years ago the 
association began a campaign to amend 


The people speak 

Let the people decide! This is 
what happened last week in Grand 
Junction, Colo., when the city 
charter was amended to require 
all applications for community an- 
tenna franchises to be submitted 
to the citizenry for decision. 

Sparked by a year-long educa- 
tional campaign by KREX-TV 
that city, the referendum to 
change the city charter swept to a 
successful conclusion when 1,600 
voters indicated their assent, and 
900 opposed. The amendment 
took away from the city council 
the right to grant franchises to 
tv cable companies. The refer- 
endum was initiated by a petition 
signed by over 700 citizens. 

Pending before the city council 
were three applications for a catv 
franchise; two were from outside 
groups, one was from KREX- 
TV itself. Upon the success of 
the referendum, the ch. 5, three- 
network-affiliated station withdrew 
its application. 

the section and two years ago the 
State Assn. of Broadcasters joined in 
the effort. The bill authorizes coverage 
at the discretion of the chairman and 
a majority of a committee. 

WJR's profits jump 35%; 
will sell off WSAZ-AM 

A 35% jump in profits after taxes for 
1960, and an 11% increase in total in- 
come from all sources have been re- 
ported by WJR The Goodwill Station 

The report also indicated that WJR 
intends to sell off WSAZ Huntington, 
W. Va., but to retain WSAZ-TV. This 
will take place following consumma- 
tion of the $6 million purchase, ap- 
proved by the FCC two weeks ago 
(Broadcasting, April 3). 

Total income from all sources reached 
$4,420,727. Profits after taxes totalled 
$341,033 (540 a share). This com- 
pares with total revenues in 1959 of 
$3,966,251 and net income of $256,098. 
Cash dividends of 450 were paid to 
stockholders on 631,903 shares out- 
standing as of the end of 1960. 

WJR Detroit revenues were up 8%, 
the report noted; WJRT (TV) Flint, 
Mich., posted a 26% increase in reve- 
nues and was operating in the black 
after non-cash charges in the last quar- 
ter of 1960. 

The annual stockholders meeting is 
scheduled to be held at the company's 
executive office in Detroit on May 3. 

Cowgill to make tour 
of broadcast groups 

Harold G. Cowgill, who retired as 
chief of the FCC's Broadcast Bureau \ 
Friday, - plans a "barn storming tour" 
of state broadcast associations to talk 
about the FCC's program dealing with 
license renewals and surveillance of 
licensee conduct. 

Mr. Cowgill's first appearance will 
be Wednesday (April 12) in Spring- 
field, 111., before the Illinois Broadcast 
Assn. He is scheduled to speak to the 
Pennsylvania State Broadcasters Assn. 
at State College, Pa., in May, and the 
Florida Broadcasters Assn. at Miami 
Beach in mid-June. 

"So long as my experience in the 
commission has sufficient currency to be 
of value," Mr. Cowgill said, "I will be 
happy to give broadcasters the benefits 
of my years of experience." 

After a short vacation, Mr. Cowgill 
reported, he plans to return to the prac- 
tice of communications law in Washing- 

Mr. Cowgill was succeeded as chief 
of the Broadcast Bureau by Kenneth 
Cox, Seattle attorney, who takes over 
the office today (April 10). 

Mr. Cowgill was named chief of the 
Broadcast Bureau in 1957, following a 
three-year term as chief of the com- 
mission's Common Carrier Bureau. A 
career FCC employe (he joined the 
commission in 1935), he served with 
the agency until 1944 when he resigned 
to practice law with the then Segal, 
Smith & Hennessey Washington law 
firm. He left in 1953 to take over the 
management of ch. 17 WTVP(TV) De- 
catur, 111., returning to the FCC in 1954. 

Times' revenue drops 
but WQXR sets record 

WQXR-AM-FM New York "enjoyed 
another record year" at a time that reve- 
nues were good but net income was re- 
duced for the New York Times Co. and 
its subsidiaries, according to a consoli- 
dated annual report for 1960, issued last 
week by Arthur Hays Sulzberger, chair- 
man of the board and publisher. 

Broadcast earning figures were rolled 
into overall revenues of $112,149,302 
(net income of $1,652,392), but the 
narrative review did have this to say: 
WQXR reaches 1.25 million families a 
week and WQXR-FM dominates its 
audience. The QXR Network has 19 
fm stations in major markets of the 
Northeast and during its second full 
year picked up new listeners and im- 
portant advertisers. 

This year's overall revenue and in- 
come compared with $103,269,682 and 
$3,001,460 last year. Net income from 
operations declined from $1,867,869 in 

BROADCASTING, April 10, 1961 


Now it's official... 

San Antonio is the Nation' 



5. tensus 




Represented by 
The Original Station Representative 


"From Census Bureau Rankings — top 25 cities 

BROADCASTING, April 10, 1961 


In Chicago 


McCormick Place, magnificent new lakefront exposition center, 
las an exhibition area equal to 6 football fields; 23 private meet- 
ng rooms; a theater with the largest seating capacity of any in 
Chicago. McCormick Place was completed this year in time to host 
he famed auto show, which set new attendance records. 

In Chicago 



Better programming through 
dedicated community service 

For the eleventh year, WGN Television 
brought Chicagoland exclusive coverage of 
the auto show — and in color. 


Quality • Integrity • Responsibility • Performance 

1959 to $348,051 last year. The Times 
blamed the drop on costs of a new 
printing plant, high news coverage costs 
and circulation gains that rushed ahead 
of page rates. 

ABC-TV sales up 
20% over last year 

ABC-TV last week claimed more 
than $185 million in prime evening 
sales (time and talent) for the 1961-62 
season. This is a 20% increase over 
the $154 million in advance sales 
claimed by ABC-TV at this time a 
year ago. And it marks a new high 
record for advance business at that 
date for ABC-TV, the network said. 

Last year's mark at this time in- 
cluded $92 million in time sales and 
$62 million in talent. Respective fig- 
ures for this sales period: $110 million 
in time and $75 million in talent. 

Changing hands 

ANNOUNCED ■ The following sales of 
station interests were reported last week 
subject to FCC approval: 
■ KXO El Centro, Calif.: Sold by 
Leonard Feldman to Marc Hanan, gen- 
eral manager of station, and group of 
associates for $242,296. Others in buy- 
ing group are Robert Ordonez, Chap 

Rollins, Gordon Belson, KXO employes, 
and William Ewing, El Centro lawyer. 
Mr. Feldman, Chicago auto dealer, 
acquired the station in 1959 for approxi- 
mately $240,000. KXO is 250 w on 
1230 kc. Broker was Edwin Tornberg 
& Co. 

■ WNCT (TV) Greenville, N. C: Sold 
by Earl McD. Westbrook and associates 
to J. B. Fuqua and A. Hartwell Camp- 
bell for $2,445,000. Mr. Fuqua, who 
will own 80% of buying company, owns 
WJBF (TV) Augusta, Ga. Mr. Camp- 
bell is general manager of WNCT. Pur- 
chase includes 30% ownership of ch. 6 
WECT (TV) Wilmington, N. C. 
WNCT, which began operating in 1953, 
is on ch. 9 and is affiliated with CBS and 

APPROVED ■ The following transfers 
of station interests were among those 
approved by the FCC last week (for 
other commission activities see For 
The Record, page 100). 

■ WORD Spartanburg, S. C: Sold by 
R. A. Jolley and associates to Hender- 
son Belk for $175,000. Mr. Belk, Char- 
lotte, N. C, department store executive, 
owns WIST in that city and WGUS 
North Augusta, S. C. 

■ KRIG Odessa, Tex.: Sold by Milton 
R. Underwood and group to Bayard C. 

Auchincloss for $120,000 plus $10,000 
not to compete. Mr. Auchincloss owns 
KWCO Chickasha, Okla. Chairman 
Newton N. Minow did not participate. 

Broadcasters named as 
Peace Corps advisors 

Broadcasting industry figures will 
take a leading role in the new National 
Advisory Council for the Peace Corps, 
set up by President Kennedy to guide 
the development of Peace Corps ac- 

Among persons with industry con- 
nections who will serve on the com- 
mittee are LeRoy Collins, NAB presi- 
dent; Joseph Beirne, president, Com- 
munications Workers of America and 
AFL-CIO vice president; Oveta Culp 
Hobby, KPRC-AM-TV Houston, pres- 
ident of Houston Post Publishing Co.; 
Mrs. Robert Kintner, New York, wife 
of Robert Kintner, NBC president, and 
Murray D. Lincoln, president of Peo- 
ples Broadcasting Co. and Nationwide 
Insurance, headquartering in Columbus, 

In announcing appointment of the 
council of 32, President Kennedy said 
the group "represents a cross-section of 
American life and thoughts and will 
bring to the Peace Corps the insight and 
experience of prominent individuals who 
are interested in the role of the United 
States in world affairs. 


Network tv responsible 
for new horizons-Sarnoff 

Thanks to network television, the 
cultural and informational horizons of 
the mass tv audience have broadened on 
an ever progressive scale, Robert W. 
Sarnoff, NBC's chairman of the board, 
said last week. 

He told a U. of Pennsylvania seminar 
that these contributions were made pos- 
sible by the advertising base which sup- 
ports tv and the part mass entertainment 
programs have had in developing a po- 
tential audience of millions for new and 
better programming. 

Mr. Sarnoff said one of tv's grandest 
achievements as a social force is the 
exposure it has given viewers "to ma- 
terial that they would normally have 
little chance or desire to see." This 
exposure, he thought, has helped give 
Shakespeare, classical music, the opera 
and the ballet their biggest audiences in 
history. "More Shakespearean produc- 
tions have been visible on television in 
the last dozen years than on Broadway." 

Another contribution by network tv 
cited by Mr. Sarnoff was last year's 
"Great Debates" between the presiden- 
tial candidates, which "stimulated the 
interest of the American people in their 


We are providing an increasing volume of 
financing for radio and television properties. 
If you're planning additional purchases or 
expansion of facilities, or have other capital 
needs, call us about our financing services. 
Inquiries are held in the strictest confidence. 

BLACKBURN & Company, Inc. 



James W. Blackburn H. W. Com// Clifford B. Marshall Colin M. Selph 

Jack V. Honey William B. Ryan Stanley Whilaker Calif. Bank B/dg. 

Joseph M. Sitrick 333 N. Michigan Ave. Robert M. Baird 9441 Wilshire Blvd. 

Washington Building Chicago, Illinois Heoley Building Beverly Hills, Calif. 

STerling 3-4341 Financial 6-6460 JAckson 5- 1 576 CRestview 4-2770 


BROADCASTING, April 10, 1961 

own government and injected fresh vig- 
or into the democratic process." 

Leader ■ He noted 23% of the cur- 
rent network schedule on NBC-TV is 
devoted to informational programming 
but draws only 13% of NBC's viewers. 
Mr. Sarnoff saw this as an example of a 
network leading its audience. To further 
rebut charges that tv tends to lower 
public taste, he offered figures to show 
that the number of books, museums, 
symphony orchestras and college en- 
rollments have increased substantially in 
the last decade. He is not suggesting, he 
said, that tv deserves credit for "this up- 
surge in cultural vitality," but thought 
the figures offset the argument that tv 
"is dealing us a cultural blow." 

He summed up the role of the net- 
work and its relationship to American 
society this way. The network: 

"Serves an affirmative social value by 
organizing and maintaining national 
program structure which reflects the 
diversity of interests within our so- 
ciety. . . . 

". . . Serves the national interest by 
making it possible for the government 
to be in direct and immediate contact 
with the total public" (and is the only 
communications medium which fulfills 
this vital function) . 

". . . Is the keystone of the whole 
complex of the broadcasting enterprise. 
Its programming and facilities have 
created and maintained a nationwide 
audience which underlies the develop- 
ment of stations, production organiza- 
tions, talent, and the various forms of 
broadcast advertising. 

". . . Contributes enormously to the 
effective mass marketing which is essen- 
tial to a constantly expanding free- 
enterprise economy. It is only through 
such an economy . . . that our society 
can meet its obligations and preserve its 

Kennedy to address ATAS 

President John F. Kennedy has ac- 
cepted an invitation to open the first 
international assembly of the Academy 
of Television Arts & Sciences Nov. 4-11 
in New York. He told Chairman Ed 
Sullivan in a letter of acceptance he 
would prepare a message on the "chal- 
lenge of world-wide television" and 
called the assembly a "much needed 
effort" in the field. James C. Hagerty, 
ABC News vice president, heads the 
agenda committee seeking other world 

WTCN-TV starts expansion 

Construction of a $210,000 studio 
and technical expansion is under way at 
WTCN-TV Minneapolis-St. Paul. The 
move will mean an additional 33,000 
cubic feet of working space for the 
station, which plans a more widespread 

local programming operation. New 
equipment includes an Ampex Videotape 
recording unit (primarily for commer- 
cial use during the telecast of the Min- 
nesota Twins' baseball games), a rear 
screen projection unit, dual film projec- 
tors and special effects program control 

Media reports... 

Primary affiliate ■ WTVY (TV) Do- 
than, Ala., formerly an Extended Mar- 
ket Plan affiliate of CBS, has become 
a primary affiliate. The station is on 
ch. 4. 

Separate sales ■ WRLP (TV) Green- 
field, Mass.-Brattleboro, Vt.-Keene, 
N. H, sister station of WWLP (TV) 
Springfield, Mass., effective immediately 
will be sold as a separate station and 
no longer will be a bonus buy with 
WWLP. WRLP will be represented by 
George P. Hollingbery Co., N. Y., and 
Kettel-Carter, Boston. A number of 
multiple plan discounts are available in 
each time class, reports Springfield 
Television Broadcasting Co., operator 
of both stations. 

K0LE affiliation ■ KOLE Port Arthur, 
Tex., last month announced its affiliation 
with NBC Radio. The station operates 
on 1340 kc with 250 w. 

RKO General income holds 
at last year's level 

Shareholders attending the annual 
meeting of the General Tire & Rubber 
Co. in Akron, Ohio were told last 
week that RKO General, the firm's 
radio and tv division, received approx- 
imately the same revenue in the first 
five months of its 1961 fiscal year as 
it did for the same period in 1960. 
In making the report, Thomas F. O'Neil, 
RKO General president who was also 
elected board chairman of the parent 
company at the meeting (see Week's 
Headliners, page 10), pointed out that 
the subsidiary's two major objectives 
for fiscal 1961 are to increase the oper- 
ating efficiency of its radio and tv sta- 
tions and the establishment of a pay tv 

RKO General was granted permis- 
sion, earlier this year, to conduct a 
three-year pay tv, on-air experiment 
with the Zenith Radio Corp. in Hart- 
ford, Conn. (Broadcasting, Jan. 30). 
RKO General owns WOR-AM-FM-TV 
New York; WNAC-AM-TV and 
WRKO (FM) Boston; KHJ-AM-FM- 
TV Los Angeles; KFRC-AM-FM San 
Francisco; WHBQ-AM-TV Memphis; 
WGMS-AM-FM Washington, D. C: 
CKLW-AM-TV Windsor, Ont., and the 
Yankee Network in New England. 


EAST— $67,000 

Combination AM-FM station, 200 
miles northwest of New York City. 
One station market, potential about 
$80,000. Good opportunity for owner- 
operator. Price $67,000. Prefer cash. 




MIDWEST — $100,000 

5000 watt daytime station available 
for $100,000 on terms. This is a 
profitable operation in a good com- 
munity. Attractive real estate goes 
with the deal. 


DELAWARE 7-2754 

SOUTH— $250,000 


In one of the most beautiful and 
fastest growing markets — grossing 
over $150,000 yearly and constantly 
increasing. A good money-maker, 
good equipment, valuable real estate, 
serving over 200,000 people, well ac- 
cepted, good music station. 



WEST— $175,000 

Fulltime radio station located in one 
of the most highly desirable areas of 
California. Operating well in the 
black with tremendous potential for 
even greater profits. Equipment in 
excellent condition. Priced at $135,000 
with 29% down, long terms. 


EXBROOK 2-5671 
DON SEARLE — Los Angeles 


BROADCASTING, April 10, 1961 


In less than a month now, broadcasters from north, west and south will 
have converged on Washington for the NAB's big 1961 Convention 
(May 7 to 1 1 ) . Advance registrations promise a booming five days with the 
most important people from all segments of the broadcast advertising 
business on hand. 

Those who can't make it will still have a keen interest in know- 
ing what goes on when so many of the nation's TV and radio 
leaders get together at the Sheraton-Park and Shoreham Hotels. 

As always, the essential source of fullest and most accurate news will 
be (just as for the past three decades) BROADCASTING Magazine. 

No other TV-radio journal has had such long experience at covering NAB 
Conventions ... no other can put such a skilled (or large) corps of top 
editors and reporters into the assignment ... no other has the resources 
and background to probe so authoritatively into the trends, tenor, 
undercurrents, surprises, and wealth of exciting color that are sure to 
mark 1 96 1 's Convention sessions. 

Broadcasting— as so many times before— will serve the widespread 
interest of America's television and radio business with three of its most 
closely-read issues during the whole year. 

Each of them offers a superlative opportunity to 
place your message before virtually everybody 
who counts in this two-billion-dollar broadcast 
advertising business. And right at the crucial 
time when they're thinking their hardest about 
television and radio. 

Remember These Convention 

Issue Deadlines: 

Pre-Convention (May 1) issue 

April 21 

Convention (May 8) issue 

April 27 

Post-Convention (May 15) issue 

May 5 


It's a triple opportunity because it knocks for you three times: 



Just before the Convention — with Broadcasting's important 
May 1 Pre-Convention issue, giving a comprehensive preview 
to help delegates plan their activities and budget their time 
among the many events which concern them most. 

During the Convention— with Broadcasting's a big on-the-spot 
Convention issue, out May 8 and avidly-studied for the most 
complete coverage on all last-minute news. Guaranteed circu- 
lation of over 27,000 copies to be published this year will hit 
a new peak in bonus readership. 

After the Convention— with Broadcasting's all-inclusive Post- 
Convention issue of May 15, skillfully assembled to present 
the most accurate perspective on everything significant that 
happened during the week-long conclave ... a round-up 
awaited equally by those who attended and those who couldn't. 

Each one of these three important issues is loaded with potential for your own advertising. Use all 

three, and the opportunities expand in geometric magnitude! Here's the year's biggest chance to 
realize the most forceful impressions on TV-and-radio's biggest, busiest decision-makers. Best of all— 
at no increase over BROADCASTING'S regular rates. 

BUT— you'd better answer opportunity's triple-knock right away. There's very little time left until 
closing deadlines. So get on the phone today— not tomorrow— and reserve your space through the 
nearest Broadcasting office. These three Convention issues will be "must" reading among your 
"must" prospects. Why not let your advertising message share the same urgency? 


THE Businessweekly of Television and Radio 
1735 DeSales Street, N.W., Washington 6, D.C. 
New York — Chicago — Hollywood 


Conelrad: are its days numbered? 


After 10 years and $20 million of 
broadcasters' money — and time and 
sweat — the Conelrad program devised 
to confuse enemy bombers and yet 
maintain radio stations on the air is 
being restudied. 

The whole rationale of Conelrad is 
being re-evaluated by the Joint Chiefs of 
Staff, Broadcasting learned last week. 

The study, the third in as many 
years, is being made at the request of 
the FCC. The commission, in turn, 
was asked to make the request by the 
National Industry Advisory Committee. 

Throughout the industry — and even 
among military planners in the Penta- 
gon — there is a feeling that Conelrad 
as it was originally set up in 1951 has 
served its purpose. The object of 
Conelrad has disappeared in the for- 
ward rush of atomic, megaton warfare. 

What has become paramount, in the 
eyes of many who are familiar with 
the myriad purposes of Conelrad to- 
day, are the activities that were sec- 
ondary in the initial establishment of 
this radio denial to enemy aircraft. 
These are: 

■ A channel of instantaneous com- 
munication to the public by govern- 
ment leaders in the event of an emer- 
gency. This ranges from the President, 
down to state and area civil defense 

■ A system of communications for 

military and government use in the 
event main wire lines or microwave 
stations are knocked out in a holocaust 
of hydrogen nuclear warfare. 

■ Control of the spectrum from a 
military point of view to ensure inter- 
ference-free operation of military elec- 
tronics equipment — from early warning 
radars to Nike-Zeus missile operations. 

The Joint Chiefs' study, which be- 
gan several weeks ago, is expected to 
be completed early this summer. 

First for Joint Chiefs ■ The study by 
the Joint Chiefs is the first on Conel- 
rad that overall military group has un- 
dertaken. Previous evaluations were 
made by the Air Force. It was the Air 
Force which initiated talks with the 
FCC in 1948 that eventuated in Conel- 
rad in 1951. 

The objective of Conelrad at its in- 
ception was two-fold. The first was to 
deny to the enemy any navigational 
aid that might accrue from "homing" 
on a radio station in the United States. 
The second was to continue some form 
of broadcasting to disseminate informa- 
tion to the public in an attack. 

Both of these objectives were under 
attack by both civilian and military 
groups almost from the beginning. 

The attitude then, and this viewpoint 
has won more and more adherents in 
recent years, was that today's air war- 
fare is too sophisticated to rely on 

broadcast stations for homing or navi- 
gational aid. The aim of the original 
Conelrad is for a primitive type war. 
Conelrad is futile in this age of ther- 
monuclear bombs which are designed 
for area destruction, where a miss of a 
few miles makes not one iota of differ- 
ence in the degree of devastation. 

The seal of obsolescence on the ini- 
tial concept of Conelrad's purpose was 
stamped in the still unofficial report of 
a Johns Hopkins U. study of "Air 
Raid Warning in the Missile Era." 

Submitted last July to the Army, the 
report found that the Conelrad pro- 
gram is "no longer needed as a means 
of denying navigational aid to enemy 

It continued: 

"This [lack of need] coupled with 
the requirement for fast, broad dissem- 
ination of warning information by 
radio and television, points up the need 
for discontinuing Conelrad now." 

Case Against Conelrad ■ The special 
Johns Hopkins study, made under 
Army contract and based on the 
assumed Army interest in conditions in 
the Zone of the Interior, gives three 
reasons why Conelrad today does not 
serve its original dual function: 

■ Neither Canada nor Mexico has a 
Conelrad program. This weakens the 
denial aspects, since enemy aircraft or 
guided missiles can use Canadian or 
Mexican broadcasts to obtain a fix. 

■ Ten years ago it made an appre- 
ciable difference in damage on a target 
city whether a bomb hit directly on 
target or three miles away. Today, 
with megaton weapons, this once-criti- 
cal difference is negligible. 

■ The idea that fm and tv broad- 
cast stations must cease during an ene- 
my attack is erroneous. In order for 
an enemy to utilize fm or tv signals 
for homing purposes, he would have to 
use antennas and equipment utterly un- 
manageable aboard a missile or an air- 

The original purpose of Conelrad is 
further made weak, the Johns Hopkins 
study points out, by the fact that 
enemy agents could, with impunity, 
plant automatic, unattended homing 
beacon transmitters anywhere they de- 
sired, set to begin operating on "X" 
day and which could run for hours be- 
fore they could be located and shut 

If metropolitan areas are to survive 
in a nuclear attack, the university's re- 
port states, the populace must be given 
information on what to expect and 


Here, in capsulated form, are bills 
introduced in Congress that are of 
interest to those in broadcasting and 
allied fields: 

HR 5656. Rep. Emanuel Celler 
(D-N.Y.) — would authorize the court 
of appeals to stay for up to 60 days 
an order of certain administrative 
agencies in cases in which peti- 
tioners would otherwise suffer "ir- 
reparable damage." Judiciary Com- 
mittee. March 16. 

HR 5768. Rep. Victor L. Anfuso 
(D-N.Y.) — would create a cabinet- 
level Department of Public Rela- 
tions, which would assume all 
functions now vested in the U. S. 
Information Agency. Government 
Operations Committee. March 21. 

HR 5856. Rep. William K. Van 
Pelt (R-Wis.) — would eliminate the 
tariff on magnetic tape and other 
sound recordings for radio music 

broadcasts. Ways and Means Com- 
mittee. March 22. 

HR 6070. Rep. William F. Ryan 
(D-N.Y.) — aimed at curbing "monop- 
olistic control of boxing," it would 
include under the definition of fight 
promoter producers of closed-cir- 
cuit telecasts of boxing matches 
and require them to file financial 
reports on matches they televise. 
Judiciary Committee. March 29. 

S Res 115. Sen. Maurine Neu- 
berger (D-Ore.) — would create a se- 
lect Senate committee of 15 mem- 
bers to represent interests of the 
consumer by studying economic 
problems affecting the consumer, 
the relationship of prices, quality 
and advertising to expenditure, and 
the effectiveness of laws under 
which regulatory agencies operate. 
Government Operations Commit- 
tee. March 24. 


BROADCASTING, April 10, 1961 

FOUND: $140,180,440 paid 
to personnel at military 
bases in the Providence, R.I. 
market area (Quonset, 
Davisville, Newport, New 
London and Otis Air Force 
Base). This is a plus not 
listed in any census break- 
down of the rich, growing 
Providence market — a juicy 
bonus waiting to be picked 
up by advertisers on WJAR- 
TV, the only TV station 
that puts a grade A signal 
into all these bases. To 
claim, contact Edward Petry 
& Co., Inc. W JAR-TV • 

BROADCASTING, April 10, 1961 


west t ex els 


Wo 0. "Dvb" Rogers, President and Gen. Mgr 

what to do as promptly as possible. 
The best way of doing this, it stresses, 
is through radio and tv. 

Under the program, it points out, 
there are built-in delays in switching 
over to the two Conelrad frequencies, 
640 kc and 1240 kc, on which civil de- 
fense information is to be broadcast to 
the public. It takes minutes now to do 
this, the report states, and if engineer- 
ing personnel are not on duty (and 
most aren't at night when an attack 
might be expected), it could take 

What's That Again? ■ The people of 
the United States are pretty apathetic 
about civil defense and Conelrad, the 
report charges. In a 1958 poll of over 
300 Washington, D.C., residents, only 
43% indicated any awareness of Con- 
elrad. About four out of 10 said they 
would spin their radio dial in order to 
find the Conelrad stations; two out of 
10 confessed complete ignorance as to 
Conelrad or the Conelrad frequencies. 

The report concludes with these 
meaningful words: 

"A decade of experience in living 
with the threat [of a hot war] has dem- 
onstrated that the American public 
fails to comprehend the nature of mod- 
ern civil defense requirements and that 
most persons would be relatively un- 
prepared if an attack occurred today, 
next year or the year after. Under 
these circumstances, in the event of an 
imminent strike on CONUS [continental 
United States] it would be important to 
be able to reach persons directly 
through means that are natural to them 
— if possible through the normal broad- 
cast facilities that serve their homes 
regularly — and to exploit this service 
to the limit of its capacity. Conelrad 
currently restricts the effectiveness of 
this effort." 

The Johns Hopkins study, which 
looked at the air raid warning system 
as a whole — and found it wanting — 
recommends a buzzer type alarm in 
each home and public building. The 
National Emergency Alarm Repeater 
system (NEAR) is a device which is 
plugged into the house or office build- 
ing electrical current. On receiving a 
special pulse, the device emits a loud 
and continuous buzz, capable of alert- 
ing householders and office or factory 

A second step, also recommended by 
the Johns Hopkins researchers, is that 
the same electrical pulse could be used 
to turn on radio or tv receivers which 
would bring special announcements by 
the President, governors and mayors 
to listeners and viewers. Tv would be 
the best medium for this, the report 
indicates, because of its visual identi- 
fication possibilities. 

The Johns Hopkins report has been 
greeted with dead silence by the mili- 
tary. Off the record, Pentagon sources 


refer to it as naive and based on a 
simplified view of Conelrad's functions. 

The report, however, is not the first 
criticism of Conelrad. For a long time 
the program was under attack by civil 
defense officials. They claimed that 
the Conelrad broadcasts were so weak 
and so restricted in coverage that in 
many areas the information the broad- 
casts contained was unintelligible. 

Every so often someone in the broad- 
casting industry speaks up and asks for 
some clear, unmuddied thinking on the 
subject. Such a plea was made by 
Washington communications attorney 
Paul M. Segal three years ago: 

"Millions of dollars have been spent 
by radio stations of all classes putting 
into effect, maintaining and testing an 
operation known as Conelrad. 

"Apparently the FCC was entrapped 
into setting up this system by some 
over-enthusiastic person in the military. 

"Now everyone knows that no ene- 
my bomber needs to use radio emana- 
tions for hostile purposes. Every school 
child knows that potential enemies have 
missiles poised to send on calculated 
courses at the mere push of a button. 
Also current atomic explosives are de- 
signed to destroy large areas rather 
than areas that can be pointed out by 
radio-station signals. Is it not possible 
to induce someone in the government 
to give up this Conelrad and allow li- 
censees to devote their energies to 
something more useful?" 

FCC Commissioner Robert E. Lee, 
defense commissioner until last month, 
has a ready answer to all those who 
have questioned the need for Conelrad. 
It is that the military services are the 
ones who determine the need for Con- 
elrad; the FCC just carries out the ad- 
ministration of the program. The com- 
mission, he insists, has nothing to do 
with the establishment of the require- 
ment, and couldn't determine its neces- 
sity even if it was given the jurisdiction 
because it is not set up to make such 
a military decision. 

NAB's position in recent years has 
been that a joint industry-government 
study be made of the requirement. 

A. Prose Walker, manager of NAB's 
engineering department and a former 
FCC Conelrad supervisor (1951-1953) 
made these points in a recent conversa- 

It is vitally important that a confer- 
ence be held with both industry and 
military representatives present. In- 
dustry representatives should be cleared 
for the highest security so that nothing 
can be cloaked in the mantle of secre- 
cy. Also, the industry should be per- 
mitted to bring with them technical 
and other advisers, all cleared for classi- 
fied information. 

Not only would this be the fairest 
way of hammering out the future of 
Conelrad; it would be to the advantage 

BROADCASTING, April 10, 1961 


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published by Standard Rate & Data Service, Inc. 
Walter E. Botthof, Publisher 
5201 Old Orchard Rd.. Skokie, 111. 
420 Lexington Ave., New York 17, N. Y. 

Don Harway & Co., 336 North Central Ave., Glendale 3, Calif. 

BROADCASTING, April 10, 1961 


One station, KOIN-TV, carries 
the strongest signal to people 
in Portland, Oregon and 33 
prosperous surrounding 
counties. That's important. 
But even more important is the 
enthusiastic reception this 
signal receives from people 
who depend on KOIN-TV's 
high standards of programming. 

That's the most people 
in this powerful purchasing 
market. Check the latest 
Nielsen for proof*. 




ijff Highest ratings and widest cover- 
age ... 7 of every 10 homes in 
Portland and 33 surrounding counties. 
KOIN-TV — Channel 6, Portland, Oregon. 
One of America's Great Influence Sta- 
lions. Represented Nationally by CBS-TY 
Spot Sales. 

of the military to have industry back- 
ing if it decided that Conelrad must 
be continued. 

Pentagon Thoughts ■ The key to 

Conelrad's future is an educated de- 
termination whether or not an enemy 
would use manned aircraft, or certain 
types of missiles, for an attack on the 
United States. If there is any such 
possibility, then the need exists to deny 
this potential navigational aid. 

"Whenever we are sure that the en- 
emy will use nothing but ballistic mis- 
siles, we can dispense with Conelrad 
for that particular purpose," John W. 
Clear, of the Secretary of Defense offi- 
ce, said the other day. 

Ballistic missiles are those weapons 
fired on a pre-determined course which 
cannot be changed once aloft. Manned 
aircraft and certain other types of 
missiles can have their courses changed 
while in flight on instructions from the 

"Conelrad isn't actually a necessity 
from a military point of view," Air 
Force Lt. Col. Leonard T. Connell, 
also in the same office, explained. "The 
principle is to deny aid to the enemy. 
This could be accomplished very simp- 
ly by requiring all radio stations to 
shut down in the event of an attack." 

Both men agreed there were other 
considerations involving Conelrad, but 
they declined to discuss these. 

One of the most clearcut statements 
on the need for Conelrad's continuance 
was made recently by Arthur G. Peck, 
CBS Radio manager of network oper- 
ations, who was the chairman of the 
NIAC for the past year. It was at the 
January meeting of NIAC that the 
FCC was requested to ask the Defense 
Dept. to re-evaluate Conelrad. 

Mr. Peck's position is that even if 
there was no Conelrad, or need for it 
on a denial basis, there still would be 
a requirement for some form of author- 
ity over broadcasting in the event of an 

"It is naive to assume that broad- 
casting will not be controlled to some 
extent in the event of a war," Mr. 
Peck observed the other day. "It is 
absolutely necessary to have channels 
of authority in order to use this medi- 
um, the best there is, to get word to 
the public. Without such an organiza- 
tion there would be absolute chaos." 

Conelrad's Beginnings ■ The cold war 
turned hot for broadcasters in 1951 
when the government unveiled its Con- 
elrad plan. This plan was designed to 
confuse the enemy by denying to him 
radio transmissions on known frequen- 
cies from known locations. At the 
same time, it was felt that continuing 
a form of broadcasting to warn, in- 
form and instruct the civilian populace 
in the event of an attack was necessary. 

The plan in essence is simple: Upon 

a Conelrad alert all stations go through 
a series of transmission maneuvers and 
broadcast announcements and then 
leave the air. 

Coming back on the air are standard, 
am broadcast stations which are part 
of the Conelrad program. These sta- 
tions, all operating with reduced power 
on either 640 kc or 1240 kc, operate 
intermittently, one after the other, in 
clusters of three. This jumping bean 
transmission denies an enemy direction 
finder the ability to obtain a fix on any 
particular known station. At the same 
time the public receives a single con- 
tinuous uninterrupted broadcast. 

There are 480 am stations in the key 
Conelrad chain. Each key station, 
which has spent an estimated $15,000 
in equipping itself for this role, is tied 
in on a direct telephone line to head- 
quarters of the North American Air 
Defense Command at Colorado Springs. 

There are 1,600 secondary stations 
involved in the Conelrad program. 
Each of these stations, it is estimated, 
has spent $2,000-$3,000 for its equip- 
ment and it must continuously monitor 
one of the key stations for instantan- 
eous move into the Conelrad operation. 

Aside from its primary purpose, the 
Conelrad program over the years has 
grown in several other directions. Or- 
ganized to function in emergencies — 
manmade or natural — are statewide 
networks of fm stations. One of the 
first operations of this nature was the 
Florida network during Hurricane 
Donna last year. 

Under development is a method of 
using standard broadcast radio stations 
during regular broadcast transmissions 
by way of multiplexing without degra- 
dation to regular programs. This is 
considered feasible to permit the use 
of 15-20 narrow band, teletype chan- 
nels on standard broadcast bands. 

So it is that on April 28, when the 
1961 Conelrad alert test takes place, 
all the functions now performed by the 
growing program come into play. The 
test is scheduled for 4-4:30 p.m., EST. 
All radio, fm and tv stations must 

Actually, there are two intramural 
test alerts each week. One is scheduled 
and the other unscheduled. They take 
place in each of the 16 Air Defense 
divisions. Each such alert is primarily 
an equipment check process. 

This is the status of Conelrad today. 
At the FCC a new defense commis- 
sioner, Robert T. Bartley, takes over. 
Under him is a staff of 42, of which 
six are in Washington. The 42 are 
paid by the Air Force. It will be their 
duty to either continue Conelrad as it 
is; or if its need is no longer critical, 
to perform the functions of authority 
and control over broadcasting as a hot 
line to the public in the event of war. 


BROADCASTING, April 10, 1961 

From one who cared 

"1 thought you would be very much moved as we 
were at CARE to read the enclosed letter* from one 
of your listeners. It certainly was a generous and 
thoughtful thing for Chris Collins to do to give up 
buying a sweater for herself and instead send $10.00 
to CARE after hearing a public service announce- 
ment over WWDC. Unfortunately, Chris Collins 
neglected to send us her address so that we could 
send her a thank-you letter on receipt. It occurred 
to me that you might want to mention this on one 
of your programs in the hope that she may want to 
communicate with us and give us her address. The 
support which WWDC gives to CARE is, indeed, 
very effective and meaningful." 

KATE ALFRIEND, Public Relations 
Washington CARE Committee 

*"This money was to have bought me a new 
sweater but, after hearing a message about CARE 
on WWDC, I decided it would do far more good 
if I sent it to you. I feel sure it will mean more to ten 
less fortunate people than it will ever mean to me." 


and many who need care 

"I want to thank you for the special service an- 
nouncements you made for the Lighthouse during 
September. They brought many inquiries, not only 
from blind persons in the District, Maryland and 
Virginia, but also from transients who did not 
know such services were also available in their 
home states. They also brought inquiries from 
the Surgeon General's Office, the USIA . . . and 
interested visitors from the Ministry of Labor in 
London and from Ghana and the Netherlands." 
ALICE HAINES, Director, Public Relations 
Columbia Lighthouse For The Blind 

. . . the station that keeps people in mind 

"Distance lends enchantment." So said the poet — 
to be precise, Thomas Campbell (1777-1844). And 
without a rhyming couplet in our body, we say 
"Amen — it sure can be true of radio." 

From the first crystal set to the tiniest new transistor, 
good radio has created a magic — an "enchantment 
of distance" — all its own. Unseen voices can become 
family friends — check our stack of fan mail. Unseen 

audiences can make themselves felt — check our 
response to public service appeals. Unseen products 
and services can make themselves SALES — check 
our list of national and local advertisers. 

It all adds up to PEOPLE, and the way you com- 
municate with them. Distance can be a distinct 
asset, //you have the magic. WWDC has it. That's 
why we're the station for you to keep in mind. 





And in growing Jacksonville, Fla.—ifs WW DC-owned WMBR 



That's aim of Justice Dept. in asking review 
of antitrust ruling; 6 distributors also file 

The block on block booking of tv fea- 
ture films was kicked aside last week 
when the Dept. of Justice, and six fea- 
ture film tv distributors, asked the U. S. 
Supreme Court to review the final anti- 
trust judgements. 

Final orders were issued last Febru- 
ary by New York U. S. District Judge 
Archie O. Dawson forbidding the distri- 
butors to require the purchase of com- 
plete film packages among other prohi- 
bitions (Broadcasting, Feb. 13). 

In an unexpected move, the Justice 
Dept. questioned Judge Dawson's final 
order because it did not prohibit the 
offer of a package of films on an all- 
or-nothing basis to one tv station if 
there was a competing tv station to 
which the same package offer could 
be made. 

The final order does require that 
where a tv station refuses to buy a 
block of films, it must have the right 
to buy individual films. 

Other objections: 

The order does not require film 
distributors to offer each tv sta- 
tion in every market film on 
a picture-by-picture basis, with each 
picture individually priced; it does not 
prohibit "unreasonable" differentials 
between a price for a package and 
prices for individual films; there is no 
requirement that distributors must pro- 
vide an "adequate" description of every 
film offered in advance of negotiations. 

The film distributors, filing their 
objections after the government made 
its position clear, asked for various re- 
visions of the final order. Found guilty 
of antitrust violations in forcing tie-in 

sales of films were: Loew's Inc. 
(MGM), Associated Artists Produc- 
tions Inc. (Warner Bros.), C&C Super 
Corp. (RKO), National Telefilm Assoc. 
(20th Century-Fox), Screen Gems 
(Columbia) and United Artists Corp. 
( Independents) . 

Anthony says no more 
obstacles to ch. 6 grant 

E. Anthony & Sons asked the FCC 
last week to grant it ch. 6 New Bedford, 
Mass., and suggested that all obstacles 
to the grant had been removed. 

Two other applicants, New England 
Television Co. Inc. and Eastern States 
Broadcasting Corp., have requested per- 
mission to withdraw their applications 
and to be reimbursed for expenses by 
Anthony. Under a merger agreement, 
E. Anthony & Sons will own 55% of 
the stock in ch. 6; New England 45% 
and Eastern will hold a 15% interest in 
New England. The Anthony firm owns 
WNBH New Bedford and WOCB West 
Yarmouth, Mass., and two newspapers 
in that area. 

Expenditures listed by the withdraw- 
ing applicants were $43,094 for New 
England (some $35,000 in legal fees) 
and $27,907 for Eastern. 

Court upholds FCC on 
two clear channel cases 

Two applicants for daytime assign- 
ments on clear channel frequencies lost 
their bid to have the U. S. Court of 
Appeals order the FCC to act on their 
applications, but heard words of hope. 

The words: the FCC is obligated to 
dispose of matters as promptly as pos- 
sible. Where long delays have occurred 
they "must always be subject to close 
judicial scrutiny." 

The court's order, written by Circuit 
Judge Warren E. Burger and concurred 
in by First Circuit Judge Calvert Ma- 
gruder and David L. Bazelon, held that 
the commission was right in delaying 
action on the application of WTAO 
Cambridge, Mass., to move to 720 kc 
(WGN Chicago) for daytime opera- 
tion, until the clear channel case was 

"We cannot say that a delay caused 
by the difficulty of the problem and by 
changing conditions which required re- 
opening the record is an unnecessary 
delay, even where it is a long and un- 
fortunate delay," the court said. 

The court also agreed that the FCC 

could not make exceptions since each 
one might prejudice the final decision. 

In a related case, the court took the 
same position in the application of 
William H. Buckley (KMUZ [FM] 
Santa Barbara) for an am daytime op- 
eration on 670 kc (WMAQ Chicago). 

USIA boasts strong 
international voice 

The U.S. Information Agency leaned 
heavily on its television and radio serv- 
ices to spread news of the 1960 elections 
to all corners of the world, the agency 
told Congress last week. 

In its 15th semi-annual report, USIA 
said the Kennedy-Nixon debates were 
broadcast worldwide in English and pro- 
vided on film to all countries. In addi- 
tion, a television production, Elections: 
1960, provided foreign viewers with a 
15-minute historical review of the U.S. 
electoral process. 

The agency also said it furnished 
television stations in 34 countries of 
Latin America, the Near and Far East, 
and Europe with graphic materials deal- 
ing with various aspects of the election. 

Television and radio also figured in 
expanded USIA coverage of the United 
Nations, and the Voice of America 
played an increasingly important role 
in communicating United States views 
to Cuba 

The agency said that Cuban news- 
papers and radio and television stations 
would not accept its material but that 
the number of requests for Voice sched- 
ules by the Cuban people was increas- 
ing. VOA broadcasts a total of two 
hours each evening to Cuba via short 

The report said that the Voice broad- 
cast in a total of 50 languages, both via 
short wave and at overseas posts for 
direct placement on foreign stations and 
networks. Three Voice programs were 
broadcast by Radio Moscow and pro- 
vincial Soviet stations under the U.S.- 
U.S.S.R. cultural exchange agreement. 

Law suit dismissed in L. A. 

The Los Angeles Superior Court last 
week dismissed the suit of New York 
advertising executive Tom Lewis 
against his actress wife, Loretta Young, 
over the management of Lewislor 
Films, which produces the Loretta 
Young tv series. The suit, filed several 
years ago, asserted that Mr. Lewis had 
been forced to resign as a director of 
the company and had been denied a 
voice in its control and accused Miss 
Young of "dishonesty, mismanagement 
and unfairness." She denied the 
charges and said she and Mr. Lewis 
had divided their assets five years ago. 

Where is line drawn? 

Does "entertainment" consti- 
tute a "legitimate and prudent" 
expense in pursuing an applica- 
tion for a tv channel? 

New England Tv Co., an ap- 
plicant for ch. 6 New Bedford, 
Mass., has asked to withdraw its 
application in exchange for re- 
imbursement of its expenses, list- 
ing $2,742 of its $43,094.23 in 
expenditures as for travel, enter- 
tainment and telephone calls (see 
story this page). 

Under an FCC rule instituted 
last year to implement a 1960 
law, the chief hearing examiner 
studies expenditures listed in drop- 
out cases to decide if they are 
"legitimate and prudent." 


BROADCASTING, April 10, 1961 

Sprightly as springtime and just as welcome 
is this solid hour of personal 
service to the women of Detroit and 
Southeastern Michigan. 

"Consult Dr. Brothers" features the famous 
psychologist and her highly-prized counsel on 
problems of heart and home. 

"Ed Allen Time" points the way to easy figure 
control and more zestful living through simple, 
living-room exercises. Handsome, clean-cut 
Ed Allen is a great local favorite. 

"Gateway to Glamour" spotlights beautiful 
Eleanor Schano — an exciting authority on 

face and fashions. 

Here, indeed, is a woman's wonderland — sixty 
marvelous minutes for selling everything she needs 
for herself, her family, her home. Call now for 
availabilities — either your PGW Colonel or your 
WWJ-TV local sales representative. 

Detroit, Channel 4 • NBC Television Network 



Associate AM-FM Station WWJ 
Owned and Operated by The Detroit News 

BROADCASTING, April 10, 1961 



Senators disagree on form of agency supervision 

Democratic and Republican members 
of a Senate Judiciary subcommittee 
agreed last week on the need for the 
White House to oversee administrative 
agencies. But they differed markedly on 
the form and function that oversight 
should take, with the majority recom- 
mending a presidential office possessing 
considerable responsibility. 

Senators John A. Carroll (D-Col.), 
chairman, Philip A. Hart (D-Mich.) 
and Everett Dirksen (R-Ill.) were in 
full accord, however, on a recommen- 
dation for improving and speeding up 
the decisional process of the FCC and 
other regulatory agencies — permit agen- 
cy members to delegate decision-making 
so that they can concentrate on policy 

These and other views of the Admini- 
strative Practice & Procedure Subcom- 
mittee based on hearings held last year, 
were contained in separate majority and 
minority statements circulated last week. 
They are expected to be considered by 
the full Judiciary Committee this week, 
probably Thursday. 

As envisaged in the majority state- 
ment, the White House oversight func- 
tion would be carried out by an Office 
of Administration & Reorganization, 
which would investigate trouble spots in 
the administrative area, report their 
causes to the President, provide the 
agencies with management consultant 
services and prepare reorganization plans 
to increase the agencies' effectiveness. 

No Conflict Seen ■ As Sens. Carroll 
and Hart noted, this recommendation 
is similar to that of present White House 
Special Assistant James M. Landis, in 
the report he submitted to President 
Kennedy. The senators added, how- 
ever, that unlike some congressional 
critics of the report, they saw no "neces- 
sary conflict" between the proposed 
White House office and Congress or 
the agencies themselves. 

Furthermore, the Democrats not only 
urged that the President's Conference 
on Administrative Procedure be made 
permanent but that it should be wedded 
to the proposed Office of Administra- 
tion & Reorganization through a joint 

Dirksen Dissents ■ Sen. Dirksen dis- 
sented from these recommendations, 
seeing in them potential sources of fric- 
tion between the President and Con- 
gress. He would limit the President's 
responsibility for oversight to review- 
ing agency policymaking, determining 
which policies are "not consistent with 
the will of the people" and calling those 
policies to Congress' attention. 

The President, Sen. Dirksen noted, 
should have no power to influence 

cial skills, modernizing restrictive 
statutes affecting lawyers in national 
security positions, and clarifying the 
right of citizens on tours of govern- 

agency decisions. And the possibility 
of such influence is implicit in the 
White House agency proposed by the 
majority, he added. 

The Democratic subcommittee mem- 
bers said case backlogs could be re- 
duced by delegating decisionmaking to 
hearing examiners, whose decisions 
would be subject only to limited and 
discretionary review by the agency mem- 

Legislating Ethics ■ In the field of 
ethics, the Democrats urged legislative 
ratification of the power already pos- 
sessed by the President to establish a 
code of ethics for government employes. 
Such legislation, they said, should spell 
out the President's power to suspend or 
remove employes who violate the code 
and to prohibit others who violate the 
code from representing clients before 
federal agencies. They also recom- 
mended legislation providing both crimi- 
nal and civil penalties for those guilty of 
making, or failing to disclose, improper 
ex parte contacts with regulatory agen- 
cy members. 

Sen. Dirksen opposed both these legis- 
lative recommendations. He said the 
President should exercise any power he 
has to establish an ethical code but that 
it isn't in Congress' province to ratify 
such an action. Regarding the proposed 
ex parte legislation, Sen. Dirksen said 
it is virtually impossible to define an 
"improper" contact. 

All three senators agreed that the 
terms of commissioners should be 
lengthened. The Democrats favored 10- 
year terms. Sen. Dirksen, 15. The terms 
now range from five to seven years. 

Senators would revise 
interest conflict laws 

A Senate National Policy Machinery 
Subcommittee report calls for over- 
hauling and updating conflict-of-inter- 
est statutes. The report says these laws 
make extremely difficult the govern- 
ment's task of recruiting outstanding 
private citizens for important jobs. 

Subcommittee Chairman Henry M. 
Jackson (D-Wash.) said, "Both the 
turndown and turnover rates among 
top-level national security officials have 
long been excessively high. Few busi- 
nesses could avoid bankruptcy if the 
turnover rate of their ranking officers 
compared with that of the executive 

The staff report's recommendations, 
based on hearings last year, called for 
consolidating present conflict-of-inter- 
est laws, revising statutes to simplify 
hiring temporary consultants with spe- 

ment duty to participate in retirement 
and insurance plans of their regular 

Prof. Bayless A. Manning of the 
Yale Law- School, a member of the 
President's advisory panel on ethics in 
government* helped prepare the report. 
President Kennedy is expected to send 
a message to Congress on this subject 
shortly, but it is not known whether he 
is preparing to submit legislation. 

Orlando ch. 9 hearing 
to revisit Influence 7 

An ex parte drama which enjoyed its 
premiere before the new-defunct House 
Legislative Oversight Subcommittee will 
be revived in FCC hearing May 22. 

Witnesses to be called by the com- 
mission figured prominently in 1958 
Oversight testimony on the grant of 
ch. 9 in Orlando, Fla. The case was 
reopened by the FCC on court order to 
determine whether behind-the-scenes in- 
fluence had been brought to bear upon 
the commisioners who granted the fa- 
cility to WLOF-TV (Mid-Florida Tele- 
vision Corp.). The losing applicant was 
WORZ Inc., owned by Mrs. Naomi 
Murrell (WKIS Orlando). 

Key witness is expected to be William 
H. Dial, Orlando attorney, and author 
of "Dear Richy" letters said in the 
Oversight testimony to be evidence of 
off-the-record representations to former 
Commissioner Richard A. Mack. Mr. 
Dial did not represent Mid-Florida be- 
fore the commission but was a personal 
friend of Commissioner Mack. 

Other witnesses, all of whom had 
past or present financial interests in 
Mid-Florida are: John Kluge, president 
of MetroMedia; Donn Colee, Metro- 
politan Broadcasting Co. vice president 
and now general manager of its WTVH 
(TV) Peoria' 111.; Joseph L. Brechner, 
majority stockholder of WLOF-TV, and 
Hyman Roth, Florida attorney for 

WORZ last week renewed its request 
to the FCC to examine the journal or 
diary of Commissioner Mack. It said 
that although the diary contained per- 
sonal as well as professional entries, it 
was written on government time "in the 
regular course of business." The com- 
mission told WORZ in 1958 that the 
papers were not in its possession but the 
applicant's counsel said he has since 
learned "informally" that the FCC has 
the diary. He said that certain entries 
in the diary "have an important bear- 
ing upon the determination of the is- 
sues in this hearing pursuant to the 
court's remand." 


BROADCASTING, April 10, 1961 

Only this label can assure you of Air Express priority service 

Let's clear up a frequent misunderstanding: AlR EXPRESS is not a general term for all air cargo. It's 
a specific air-ground shipping service: AlR EXPRESS Division of R E A Express. Many businessmen 
learn this the hard way. They assume that the famous Air Express advantages of jet speed and door- 
to-door service apply to all air shipping companies, ft just isn't so. There's only one way to be 
sure your shipment is first on, first off, first there— via 

all 35 scheduled U. S. airlines. Or gets kid-glove handling mm m mm^ mm TkJTgm* ^% f 
throughout the U. S. and Canada. And that's to be sure t% CA f ft fc dd 

it gets this label. If it doesn't . . . it's not AlR EXPRESS. . , 











• TOWER HT. 1008' 

316,000 WATTS 

Represented by 




Associated with 


Philco is critical 

of programming form 

Philco Corp. commented last week 
on the FCC's proposed revised program- 
ming form by offering a different form 
which it feels would provide the FCC 
a better yardstick with which to meas- 
ure promise vs. performance. Using 
NBC's WRCV-TV Philadelphia as a 
"horrible example" of how a broad- 
caster can evade the spirit of the cur- 
rent programming questionnaire, Philco 
stated the proposed form would lead to 
similar abuses. Philco last year filed an 
application for the ch. 3 facility current- 
ly operated by WRCV-TV. 

Philco contended that the program 
information now submitted is in- 
sufficient for evaluation of program 
promises or performance. The company 
criticized the fact that types of program- 
ming were not broken down by time of 
broadcast. It made a chart of types of 
programs carried by WRCV-TV and 
claimed the bulk of religious, educa- 
tional and agricultural programming 
was broadcast between 1 a.m. and 8 
a.m. Several of the programs which the 
licensee described as "public service" in 
its renewal application were broadcast 
at an hour when a rating service said 
"no sets in our sample were in use," 
Philco charged. 

Another Philco complaint was that 
the FCC telegraphed its punch in mak- 
ing the dates from which it chose its 
"composite programming week" too 
predictable so that broadcasters knew 
when they should put their best foot 
forward and, after making a temporary 
good showing for the FCC, they could 
program anything they wanted the rest 
of the time. 

Philco recommended that types of 
programming be broken down into two 
time periods — 8 a.m.-l a.m. and 1 a.m. 
to 8 a.m.; that "commercial interrup- 
tions" and "live" programs be better de- 
fined and that the "narrative" form of 
setting forth programming proposals be 
avoided. This was the method requested 
by NBC and the NAB, Philco said. It 
implied that this was desired by these 
groups so they could evade the purpose 
of the forms. 

The Louisiana Assn. of Broadcasters 
vigorously opposed the programming 
proposal. It said self-regulation of the 
broadcast industry should be allowed 
without government intervention. It 
stated the new form would be onerous 
and time-consuming, particularly for 
smaller stations. Plumping for local 
control, the LAB claimed the local 
broadcaster knew the requirements of 
his area better than the person review- 
ing his proposed program statement and 
that the new form would tend to limit 
program services to those required and 

would discourage experiments with new 
program concepts. 

If the FCC is going to deal with pro- 
gramming, it should issue a statement 
of policy for programming and the re- 
sponsibility for carrying out the policy 
should remain clearly with the licensee, 
LAB concluded. 

Comments are due May 1, replies 
May 10. . 

Texas senatorial race 
may have tv debate 

KDUB-TV Lubbock, Tex., has in- 
vited Sen. William A. Blakley and John 
H. Tower, the remaining candidates for 
Lyndon Johnson's vacant Senate seat, 
to participate in a face-to-face political 
debate free of charge. 

In a telegram to both candidates, 
W. D. (Dub) Rogers, president of West 
Texas Television Network (KDUB-TV 
Lubbock, KPAR-TV Abilene-Sweet- 
water, KEDY-TV Big Spring and 
KVER-TV Clovis, N. M.) said that the 
debate would be from one half to one 
hour in length; video taped or filmed; 
and would be available to all Texas tele- 
vision stations for shipping costs and the 
furnishing of the raw tape. 

The debate would be originated at the 
studios of KDUB-TV or in the Lubbock 
Municipal Auditorium. Mr. Rogers 
made the offer in the interests of public 

Ground rules would be worked out 
by the candidates and their representa- 
tives, according to the plan advanced 
by Mr. Rogers. 

Allen pushes satellites 
for global etv use 

The United States should build and 
operate its own radio and tv transmit- 
ters, relay facilities and earth satellites 
to broadcast throughout the world edu- 
cational and cultural programs designed 
to further "mutual understanding." 

This was the proposal suggested 
by George V. Allen, now head of the 
Tobacco Institute and formerly director 
of the United States Information 
Agency, to Sen. J. William Fulbright 
(D-Ark.), chairman of the Senate For- 
eign Relations Committee. 

Mr. Allen was one of a group of 
witnesses testifying on Sen. Fulbright's 
bill (S-1154) which would expand the 
educational and cultural exchange pro- 
gram between the United States and 
other countries. 

The former USIA director, now a 
member of the executive committee of 
the U.S. Commission for UNESCO, re- 
minded the committee that in the future 
it will be possible to "exchange" cul- 
tural groups and activities via earth- 
satellite tv. 


BROADCASTING, April 10, 1961 

What makes RCA 

FM Transmitters 

better . . . 

f you want the very best FM Transmitter available, 
ou need not shop around. RCA FM Transmitters are 
he finest built for broadcasting. They are designed 
j the highest standards of quality in the industry. 

Examine our FM Exciter, for example. Note espe- 
ially its direct FM system. It is capable of producing 
higher fidelity signal. Also, the RCA Exciter is 
asier to tune— and keep tuned— than exciters using 
ther modulation systems. 

Why do RCA FM Transmitters cost more? Because 
j;f our aim at RCA to always build the very best. This 
uperior quality often shows up in small but vital 
matures. Take the use of circuit breakers in the 1 KW 
ICA FM Transmitter. Fuses could have been used, 
•ut we think of the lost air time when fuses fail . . . 
Ne include a harmonic filter of special design to 
ssure the reduction of all harmonics to more than 
.leet latest FCC requirements. 

throughout the RCA FM Transmitter line you will 

find that all tubes and components operate well 
below normal safety factors. This greatly reduces 
chance for component failure. It saves on maintenance 
costs and helps keep the station on air. 

Many more of these significant advantages add up 
to the kind of quality that proves itself in year after 
year of dependable operation. In addition, you'll 
find that RCA Transmitters usually have higher 
resale value . . . 

Experience for yourself the quality that makes RCA 
famous. There is a full line of RCA Transmitters 
to choose from: 1 KW, 5 KW, 10 KW, 20 KW, and 
on special order 25 KW or higher. Exciters and 
multiplex subcarrier generators are also available — 
along with a series of broadband antennas. Get the 
complete story before you buy. Call your nearest 
RCA Broadcast representative or write RCA Depart- 
ment TB-22, Building 15-1, Camden, New Jersey. 

RCA Broadcast and Television Equipment, Camden, New Jersey 

The Most Trusted Name in Radio 


A double boon for radio-tv news prestige 


Some 500 radio and television news- 
men went home from Washington last 
week with a keener awareness of some 
of the problems confronting the U. S. 
government. For two full days, Mon- 
day and Tuesday, they heard President 
Kennedy, Secretary of State Dean 
Rusk, Soviet expert Charles Bohlen and 
other top policy makers discuss prob- 
lems in Laos, Berlin, Cuba, the Congo. 
Algeria and other places in an unprece- 
dented and free-wheeling State Depart- 
ment briefing. 

The session — to be repeated for news- 
paper and magazine editorial writers, 
editors and columnists later this month 
- — represented a State Department effort 
to provide newsmen from all parts of 
the country with the background neces- 
sary for sound news evaluation. The 
effort included a reception given by 
Secretary Rusk Monday night, which 
permitted the newsmen to mingle in- 
formally with the officials participating 
in the briefing sessions. 

Last week's briefing, the first ever 
held by the department, got off to a 
shaky start when Secretary Rusk, 
switching plans at the last minute, des- 
ignated the conference as one for back- 
ground only, with no information to be 
attributed to any of the speakers. It 
caused considerable grumbling among 
the newsmen, some of whom traveled 
from as far as Hawaii in the expectation 
of gathering hard news for their local 

But as the conference proceded, and 
one top-level speaker followed another 
to the rostrum and discussed official 
U. S. thinking on foreign policy mat- 
ters and then submitted to questions, 
the newsmen appeared willing enough 
to trade quotable quotes for such frank 

The conference wasn't all off the rec- 
ord, however. The newsmen's former 
colleague, U. S. Information Agency 
Director Edward R. Murrow, went on 
the record to respond to a question con- 
cerning his part in attempting to keep 
the controversial Harvest of Shame doc- 

umentary off the BBC. 

Forgot ■ In what appeared to be an 
effort to make amends to the radio-tv 
newsmen, Mr. Murrow said he is still 
opposed to government censorship, but 
that in this case, he "forgot" he was a 
government official and did what he 
would have done had he still been em- 
ployed by CBS. 

He defended the documentary, which 
he narrated, as "accurate." But he re- 
peated his view that Harvest, dealing 
with the plight of the migrant farm 
worker, is not suitable for foreign broad- 
cast. He said he doesn't believe foreign 
viewers can be expected to realize that 
the film does not represent "the full 
spectrum" of agricultural workers in 
this country. 

The possibility that similar foreign- 
policy briefings may be held in the 
future was indicated by State Depart- 
ment spokesmen. If the sessions are 
considered valuable by those attending, 
they will be put on a regular basis, per- 
haps as often as twice a year, said one 

Initial reaction to last week's briefing 
was favorable. In fact, the radio-tv 
newsmen were doubly pleased — both 
with the briefing and the recognition 
that they are as important as news- 
paper and magazine writers in dissemi- 
nating news. 

Bill Small, news director of WHAS- 
AM-TV Louisville and chairman of the 
Radio-Television News Directors Assn., 
said he will propose that his organiza- 
tion commend the State Dept. for ac- 
cording radio-tv newsmen such recogni- 
tion and will urge that similar sessions 
be held regularly or when warranted by 
news developments. 

Crosley opposes ch. 13 plea 

WLWI (TV) Indianapolis last week 
asked the FCC to strike from its records 
the renewed request by WIBC in that 
city for joint trusteeship of ch. 13. 
WLWI, a Crosley station, now operates 
on ch. 1 3 pending the outcome of a con- 

test between the two for ch. 13. The 
issue has had a turbulent history before 
the commission and the courts (Broad- 
casting, April 3). 

WLWI said WIBC's allegations were 
settled by the FCC in its denial of Sept. 
28, 1958 and that WIBC in oral argu- 
ment presented the allegations Jan. 26, 

1959. "No permission to make addi- 
tional representations on the merits has 
been requested or secured by WIBC," 
according to WLWI. 

FCC denies relevance 
of Justice position 

The Dept. of Justice's position on the 
FCC's duty concerning consent decrees 
in antitrust cases (Broadcasting, April 
3) may sound good, but it has nothing 
to do with the Philco case. So said the 
FCC's reply last week to the Justice 
Dept.'s memorandum submitted to the 
U. S. Court of Appeals in Washington 
in the three-year battle by Philco Corp. 
against the 1957 renewal of NBC's 
licenses for its Philadelphia stations. 

The Justice Dept. enunciates a gener- 
al policy which raises questions broad- 
er than those involved in the Philco 
case, the FCC said. Although Justice 
maintains the commission must con- 
sider consent decrees and no-defense 
pleas concerning licensees when so re- 
quested by challenging parties, the FCC 
said last week that Justice only recently 
gave Westinghouse Electric Corp. a 
letter exonerating Westinghouse Broad- 
casting Co. and its officials from respon- 
sibility for electrical equipment price fix- 
ing for which the parent company was 
found guilty (Broadcasting, March 

In its ruling that there is insufficient 
ground for a hearing on Philco's pro- 
test, the FCC said, it did not under all 
circumstances rule out consideration of 
antitrust questions involving NBC. 

NBC, intervenor in the Philco appeal, 
plans to file its response to the Justice 
Dept. memorandum this week. 

Government briefs... 

Amended act ■ A new and revised edi- 
tion of the Communications Act, con- 
taining extensive 1960 congressional 
amendments, is available from the Gov- 
ernment Printing Office for 50 cents. 
Included are revisions up to Sept. 13. 

1960, the Administrative Procedure Act, 
the Judicial Review Act, and selected 
passages from the Criminal Code per- 
taining to broadcasting. 

Supreme Court refusal ■ Deaf to pleas 
for reconsideration, the U. S. Supreme 
Court has refused to reopen its Jan- 
23 decision upholding the right of the 
City of Chicago to require the sub- 

Landis wants FTC to issue interim orders on ads 

The Federal Trade Commission 
should be allowed to halt suspected 
deceptive advertising pending a final 
decision on the legality of the com- 
mercial message. 

This was suggested last week by 
James M. Landis, White House aide 
with the job of watching the regula- 
tory agencies. In a speech to the 
American Bar Assn.'s administrative 
section, Mr. Landis said that under 

present rules misleading advertising 
can continue for two or three years 
before a final determination is made 
by the agency. Congress should per- 
mit the FTC to issue interim orders, 
just like the Civil Aeronautics Board 
and the Interstate Commerce Com- 
mission, Mr. Landis stated. Such 
authority, he said, "is needed to deal 
with exorbitant and untrue claims" 
on tv and in newspapers. 


BROADCASTING, April 10, 1961 

The Debbie Drake show 

130-15 minute episodes of planned exercises, diet 
suggestions, beauty tips and good health habits as 
demonstrated by Debbie Drake, a leading authority 
in the field of physical conditioning and physical 
improvement . . . 

.... acclaimed by sponsors, stations and press- 
substantiated by ratings. 

Debbie iP rake's success story 

Already Sold To 



And Others 

your screening print to 


NEW YORK 22, N. Y. 
PLaza 5-4811 


Charles McGregor 


mission of motion pictures to police 
officials before issuance of a license 
(Broadcasting, Jan. 30). Requests 
for reconsideration were filed by vari- 
ous groups, including NAB, American 
Newspaper Publishers Assn., Motion 
Picture Assn. of America. Court was 
split 5-4, with Chief Justice Warren 
writing a stinging dissent. 

Payola order ■ Alpha Distributing Co., 
New York record distributor, has con- 
sented to a Federal Trade Commission 
order prohibiting the firm from engag- 
ing in payola unless public disclosure 
is made that a disc jockey has been 
paid for playing a record. The agree- 
ment is for settlement only and does 
not constitute an admission of violation. 

MGM vs. KMGM ■ MGM has filed suit 
in U. S. District Court in Albuquerque 
against KMGM that city for infringe- 
ment of copyright and unfair compe- 
tition in the use of the "MGM" in the 
station's call letters. The motion pic- 
ture company asked for $25,000 dam- 
ages and an order restraining the day- 
timer (1 kw on 730 kc) from using 
the three letters in its call. 

Start of a trend? ■ The Securities & 
Exchange Commission has amended its 
rules to prohibit any employe from dis- 
closing any information or showing any 
document that is not a matter of public 
record. This sanction formerly applied 
only to investigations and examinations. 
The new rule is one of the strongest 
actions against outside contacts in any 
regulatory agency. 

U.S. station programs 
may go well abroad-USIA 

Locally-produced U.S. news docu- 
mentaries and public affairs programs 
dealing with such domestic subjects as 
county fairs and city council meetings 
may start showing up on television and 
radio in Tanganyika, Teheran and other 
distant points if plans now under con- 
sideration by government officials jell. 

An authoritative source said last week 
that the U. S. Information Agency feels 
local stations have an enormous amount 
of film and tape in their files that the 
agency could use in telling America's 
story abroad. 

As a result, it is believed USIA will 
begin asking U. S. stations for the op- 
portunity to use such material and any 
future productions it considers suitable 
for foreign broadcast. The networks 
already have made a number of items 
available to USIA, and local stations 
occasionally send a film or a tape. But 
this flow is considered nowhere near 

It's understood that USIA officials 
feel there is no such thing as a purely 

"domestic story" — that the problems, 
say, confronting a small town and how 
they are solved can be of considerable 
interest abroad. The USIA, according 
to an official estimate, cannot match the 
privately owned stations in telling these 
"Americana" stories, either in terms 
of the quality or the quantity needed. 

It's understood, also, that the pro- 
posed agency plan would not undercut 
efforts by domestic broadcasters to sell 
their wares abroad. The agency is inter- 
ested in presenting the locally-produced 
programs in out-of-the-way areas of 
Asia, Africa and Latin America which 
would not ordinarily constitute com- 
mercial markets. 

FCC warns stations on 
filing applications late 

The FCC displayed a touch of ill 
temper last week and told applicants 
that late filing of documents will not be 

The warning was brought about as 
explanation of the commission's action 
in accepting a late filing for an am 
station in Spring Valley, N. Y. The 
FCC pointed out it would be severe 
with applicants seeking to file late and 
have the application accepted on a nunc 
pro tunc basis (retroactive to the date 
it was due). It accepted the Spring 
Valley filing because it was virtually 
complete when turnd in, but warned it 
would not take inadvertent failure to 
file by an attorney, consulting engineer, 
etc., as an excuse. It underlined that 
the deadline for filing is 5 p.m. and 
that the FCC secretary's door will be 
locked at that time. 

In line with its policy, the FCC af- 
forded KTAG-TV Lake Charles, La., 
15 days to file under oath its excuse 
for a late filing of a protest to the 
FCC's grant to move the transmitter 
of KPAC-TV Port Arthur, Tex. The 
commission had dismissed KTAG-TV's 
protest Nov. 23, 1960, but the Court 
of Appeals ruled that the FCC had 
discretion to permit KTAG-TV to make 

'City of Hate' suit quashed 

Indictments against Pat Michaels, tv 
newscaster, and others, including sev- 
eral city officials of Elsinore, Calif., for 
alleged conspiracy to commit slander 
on Mr. Michaels' City of Hate broad- 
cast on KTLA (TV) Los Angeles, were 
squashed by Superior Court Judge Mer- 
rill Brown in Indio, Calif. Judge Brown 
said he felt the identity of the persons 
allegedly defamed was not made clear 
enough. At the time of the broadcast 
(Dec. 11, 1959), Mr. Michaels was a 
member of the news staff at KTLA. 

FTC may call off dog 
in last payola cases 

The Federal Trade Commission crack- 
down on payola is coming to an end. 
FTC lawyers last week petitioned for 
dismissal . of four complaints on the 
ground that the time and money in- 
volved in prosecuting the complaints 
would serve no good purposes since 
Congress has amended the Communi- 
cations Act to bar such practices. 

They also said some of the prac- 
tices to which the FTC took exception 
(gifts of single records or record li- 
braries) have been made legal by legis- 

The petition to drop the charges was 
filed in complaints against Dot Rec- 
ords Inc., Hollywood; Columbia Rec- 
ords Sales Corp. and Columbia Records 
Distributors Inc., New York; Capitol 
Records Distributing Corp., Hollywood, 
and Interstate Electric Co., New Orleans. 

If the motion is accepted by the 
FTC examiner, and the commission as 
a whole concurs, it is expected that 
similar charges against the following 
also would be dropped: 

Decca Distributing Co., Roulette Rec- 
ords Inc. and Bigtop Records Inc., New 
York; Chess Record Corp., Argo Rec- 
ord Corp. and Checker Record Co., 
affiliated companies, and Apex Produ- 
cing Corp., Chicago; Mutual Distribu- 
tors Inc., Boston, and Era Records, 

The FTC issued 103 complaints, in 
a campaign that began in December 
1959, charging unlawful and unfair 
payments by record makers or distribu- 
tors to radio and tv disc jockeys and 
others. Since then 92 companies have 
signed consent order. 

FCC seeks more bids on 
New York uhf experiment 

In further moves to get New York's 
uhf experiment on the air, the FCC 
has issued a "request for quotations" on 
two more phases of the experiment. 
One involves establishing a statistically 
valid system of random selection of 
typical locations for placement of uhf 
receivers to receive the experimental 

This will include the selection, inves- 
tigation and obtaining permission for 
temporary installation of the sets and 
for the measurement of field strength 
within dwellings and on rooftops. An 
average of 500 such locations will be 
selected each month during the 10 
months of operation. 

The commission also has requested 
quotations for measuring vhf and uhf 
tv signals with hand-carried equipment 
at 5,000 different locations. Contractors 
interested in bidding for either phase 


BROADCASTING, April 10, 1961 





The horse and buggy are long gone from Main 
Street. And so are the sun-faded merchandise 
in the shop windows, the slow-moving stock on 
the shelves, the bulk foodstuffs, including the 
celebrated cracker barrel . . . The tremendous 
strides made by motor transport in providing 
overnight service for communities hundreds of 
miles from metropolitan centers have brought 
to Main Street a new way of life. Now, in the 
smallest of towns across the land, you can buy 
from the same broad range of high quality 
merchandise— in all lines— available to the city 
dweller. Thanks to trucks, the corner store on 
Main Street offers the same shopping satisfac- 
tion as the big downtown department store. 
And remember — "Main Street" includes the 
thousands of bright and shining shopping 
centers— wherever they may be located— all over 


American Trucking Associations, Inc., Washington 6, D. C. 


BROADCASTING, April 10, 1961 


must submit their proposals to the FCC 
by April 21. A request for bids looking 
toward installing the uhf receivers was 
issued earlier (Broadcasting, March 

The FCC last week... 

■ Granted the petition of the Federal 
Communications Bar Assn. to intervene 
as amicus curiae in the Laurel-Inter- 
urban Broadcasting drop-out proceed- 
ings. It limited FCBA's participation 
to the filing of comments on interpreta- 
tion of the newly revised rules govern- 
ing drop-outs and payoffs (Sec. 311 
[c]). FCBA had been interested in the 
precedent-setting aspects of the case 
(Broadcasting, March 20, Jan. 30). 
The commission dismissed as moot the 
joint request for review of the chief 
hearing examiner's ruling disallowing 
reimbursement of the withdrawing ap- 
plicant; petition for review by the 
Broadcast Bureau and petition for in- 
structions filed by Laurel (Milt Grant 
and James Bonfils). 

■ Was asked by WIRL-TV Peoria, 111., 
(ch. 8) to ignore the request to ex- 
pedite oral argument filed by all five 
applicants for ch. 8 Moline, 111. 
(Broadcasting. April 3). WIRL-TV 
is awaiting outcome of the FCC's move 
to make Peoria-Springfield all-uhf. 
Terming itself a veteran of "one of the 
most bitter and longest hearings in the 
history of the commission," the station 
said it had won its vhf channel "the 
hard and American way" and the 
Moline applicants were putting pressure 
on the FCC to move the channel there 
and hold hearings on it before the de- 
intermixture in Peoria had been settled. 

■ Invited comments by May 17 on a 
proposal to change its am rules to de- 
lete the 30:1 ratio pertaining to inter- 
ference between stations 20 kcs apart. 
Instead the FCC would rely on the 
2 mv/m and 25 mv/m overlap provi- 
sions of the rules to prevent degrada- 
tion of service when it licenses new am 
outlets. The commission has found 
that if overlap provisions are observed 
in these cases interference is not great 
enough to warrant denying an applica- 

■ Appointed Chief Hearing Examiner 
James D. Cunningham to preside in 
further hearings on ch. 12 Jacksonville, 
Fla. The FCC reopened the record for 
further hearing on its own motion July 
29, 1960, after studying the hearings 
before the House Legislative Oversight 
Subcommittee which made reference to 
possible ex parte representations made 
during the course of the original FCC 
hearing. WFGA-TV now operates ch. 
13. Other applicants were the City of 
Jacksonville and Jacksonville Broad- 

casting Corp. A similar rehearing has 
been set for May 22 on Orlando, Fla., 
ch. 9. 

■ Shifted ch. 15 from Richland Center, 
Wis., to Madison and assigned ch. 76 
to Richland Center. At the same time 
it permitted WMTV (TV) Madison to 
operate on ch. 15 instead of ch. 33. 
Commission also asked for comments 
by May 5 on a proposal made by Blythe 
Telecasting Co. to assign ch. 34 to 
Blythe, Calif., as a drop-in, and denied 
a petition by KVLS (TV) (ch. 13) 
Flagstaff, Ariz., for rulemaking to sub- 
stitute ch. 4 for ch. 13 in that city. 

■ Received comments on its proposed 
revised programming section on appli- 
cations from Lauren A. Colby' Wash- 
ington attorney. Mr. Colby argued 
that broadcasters need simplified forms, 
not more complicated ones; that the 
questions reflect proposed definite 
FCC views on what constitutes good 
and bad programming; that the ques- 
tions are based on obsolete concepts 
from the 1946 Blue Book; that the 
form is ambiguous. A. Robert Hoff- 
man heartily approved the proposal and 
took issue with the contention of Com- 
missioners Hyde and Craven that the 
FCC should not interfere with pro- 
gramming. Three weeks ago time for 
comments and replies was extended to 
May 1 and May 10, respectively, on 
request of NAB. 

■ Was asked by KWK St. Louis to re- 
consider its denial of a bill of particu- 
lars on why it has instituted license 
revocation proceedings against the sta- 
tion (Broadcasting, Feb. 27). KWK 
insisted its request for the bill was not 
a "rehash" of former arguments, as 
the Broadcast Bureau had charged. It 
said that for the FCC to proceed with 
the hearing now would be unfair and 
in violation of the Administrative Pro- 
cedures Act. It claimed it had already 
been severely punished by the loss of 
advertising revenue in the "tens of thou- 
sands of dollars" as a result of unfav- 
orable publicity published in St. Louis 
papers and the trade press and ex- 
ploited by rival stations. 

■ Was requested to add ch. 13 to Wor- 
cester, Mass., at substandard spacing 
and institute proceedings to show cause 
why WWOR (TV) (ch. 14) there 
should not operate on that channel. 
Springfield Television Corp (WWOR, 
WWLP [TV] Springfield, Mass. and 
WRLP [TV] Greenfield-Keene-Brattle- 
boro) made the request on grounds that 
the number of vhf station signals re- 
ceived in Worcester has increased, mak- 
ing it difficult for a uhf station to com- 
pete. Worcester is now assigned chs. 
14 and 20. 

■ Amended the tv table of assignments 
by substituting ch. 52 for ch. 44 in 

Vincennes, Ind., ch. 44 for ch. 52 in 
Princeton, Ind., and ch. 81 for ch. 60 
in Washington, Ind. Purdue U. asked 
for the changes to eliminate any possi- 
ble interference with its Stratovision 
station operating on ch. 76 from an 
airplane over Montpelier, Ind. 

■ Chief Hearing Examiner James D. 
Cunningham granted the petition of ch. 
67 WNOK-TV Columbia, S. C, to dis- 
miss its application for ch. 25 there. 
This action leaves First Carolina Corp. 
as the sole applicant for a new tv sta- 
tion on ch. 25 Columbia. First Caro- 
lina principals are Phil E. Pearce, Ged- 
dings H. Crawford, Jr., John W. Hug- 
gins (16 2/3% each), and Henry F. 
Sherrill (11 2/3%). 

■ Denied the petition of Rankin Fite 
and Robert H. Thomas for rulemaking 
to allocate ch. 2 for commercial use in 
Hamilton, Ala. The channel is now re- 
served for educational use in State 
College, Miss., and Nashville, Tenn. 
The petitioners had suggested that ch. 
30, Nashville, be reserved for educa- 
tional rather than commercial use as 
it is now. 

■ Permitted Greene County Broadcast- 
ing Co. to reimburse Norman Thomas 
in return for dismissal of his application 
for an am station in Greenville, Tenn. 
Greene's application for a station on 
1450 kc, 250 w, remains in hearing 
status. Greene will pay Mr. Thomas 

$5,667 question raised 
in Wisconsin station sale 

Sale of an am construction permit 
was set for hearing by the FCC in a 
5-2 vote last week because an apparent 
discrepancy between the expenditures 
of the sellers and the sale price raised 
the question of trafficking to the ma- 
jority of the commission. Commission- 
ers Robert E. Lee and Rosel H. Hyde 
voted that the sale be approved. 

Kenneth S. Gordon and Walter J. 
Teich were granted WERL Eagle River, 
Wis., a 1 kw daytimer, in June 1960. 
They filed to sell the permit in February 
1961. Mr. Gordon is manager of KOEL 
Oelwin, Iowa; Mr. Teich manages 
KDTH Dubuque, Iowa. They said man- 
agerial duties would not allow them 
time to run WERL. 

They listed their equity in the station 
as $14,333. The sale price to Eagle 
River Broadcasting Co. was $20,000. 
The commission raised a question about 
the difference in view of the short peri- 
od they had held the permit. Appended 
to the sale application is a listing of 
Messrs. Gordon and Teich's additional 
expenses — $1,533 in engineering fees: 
$2,600 in legal fees and $1,423 for 


BROADCASTING, April 10, 1961 

Noul -Avai£ab£e<f 

New Sing Along 

"More Sing Alongs " 







Sing Along Jingles are sweeping the Sing Alongs are hot! CUSTOMIZED 

country! . . . Over three hundred top FOR YOUR STATION-YOUR SOUND! 

rated stations now on the Sing Along They fit any stations programming! 

band wagon . . . Several national ad- Professionally written and recorded, 

vertisers using the Sing Along format Immediate delivery guaranteed, 
for major campaigns in radio and TV. 



Taylor 4-2646 

BROADCASTING, April 10, 1961 


KBIG minutes travel farther with "com- 
pact" economy-, only 380 per 1000 listen- 
ing homes in metropolitan Los Angeles 
(1960 Cumulative Pulse). San Diego, San 
Bernardino, and 231 other vital Southern 
California markets are free! No other 
station covers so much for so little. 

740 kc/10,000 watts 
Radio Catalina for all Southern Calif: 


6540 Sunset Blvd., Los Angeles 

National Representative: Weed Radio Corp. 


being listened to 
rather than just 
being heard is the 
difference between 
selling and not 
selling. People 
listen to WGY 
because they like 
That's why WGY 
will sell for you 
in Northern New 
York and Western 
New England. 982-20 



810 KC, 
50 KW 



White House studying basic U. S. policy on how 
to handle private space communications 


The basic policy of the United States 
concerning how to handle space com- 
munications is being re-evaluated at 
the White House and will be the sub- 
ject of a hearing in Congress. 

This is considered the meaning of 
President Kennedy's revised space 
budget in which he deleted a previous 
item of $10 million estimated to be re- 
turned to the Treasury Dept. from 
private users of government space 
launching facilities for communications 

The space budget, submitted to Con- 
gress late last month, called for $1.05 
billion for the National Aeronautics & 
Space Administration. This is an 8.5% 
jump over the Eisenhower budget sub- 
mitted in January. 

James E. Webb, director of NASA, 
explained that the change in the admin- 
istration's thinking respecting the use 
of private satellites for global commu- 
nications was "simply to postpone, until 
we know more than we know today, 
the real decision as to how this new 
result of space sciences and technology 
can be most usefully applied." 

He said that it was unfair to ask 
communication firms to spend that kind 
of money on a project which is still in 
its inception. He added that there were 
a number of factors, including risks and 
the costs of failures on launch, that had 
not been taken into account or were too 
uncertain to be determined at this time. 

FCC Into Picture ■ Only two weeks 
ago the FCC issued a call for comments 
on what the policy of the United States 
should be in owning and operating sat- 
ellite communications systems (Broad- 

casting, April 3). Replies were asked 
by May 1. 

The FCC inquiry only applies to 
civilian usage. Also involved in the 
policy question, it is understood, are 
other agencies of the government, in- 
cluding the military. One great prob- 
lem, according to some sources, is the 
question of reliability. Present satellites 
have a life of two to three months, and 
this would not be economic for com- 
mercial operation. 

House Hearing ■ The "early use" of 
space for tv and telephone transmission 
— and the role of private industry in 
this field — will be . explored by the 
House Science & Astronautics Commit- 
tee in a public hearing later this month. 

Chairman Overton Brooks (D-La.) 
said the committee wants to determine 
how space communications research al- 
ready conducted can be made to "pay 
off." He said private companies inter- 
ested in this subject will be invited to 
appear at the hearing, due to begin 
possibly in a week or so. 

It is understood that frequency allo- 
cations and means of financing a space 
communications system will also be 

Meanwhile, Rep. Chet Holifield CD- 
Calif.) has attacked the American Tele- 
graph & Telephone Co. for what he 
said were its efforts to gain a complete 
monopoly of the space communications 
field. In a speech inserted in the Con- 
gressional Record, he said if AT&T is 
successful in this, "it would add fuel to 
the fire that the U.S. worldwide com- 
munications satellite program is de- 
vised to enrich the private communica- 

Set sales climb up from January low 

Radio and tv set production and 
sales for February climbed back 
from a dip in January, the Electronic 
Industries Assn. reported last week. 

But cumulative figures for both re- 
main below the comparable produc- 
tion and sales figures of a year ago. 
The figures: 

Jan.-Feb., 1961 
Jan.-Feb., 1960 

Jan.-Feb., 1961 
Jan.-Feb., 1960 






* Includes 49,784 tv receivers with uhf. 

**Includes 695,109 auto radios, and 91,778 fm sets. 

***Excludes auto sales. 


BROADCASTING, April 10, 1961 

New frontiers for Copper 

This is a representation of the molecular structure of 
a copper crystal — copper atoms arranged in a "face- 
centered cubic lattice." 

From this neat atomic geometry and the nature of the 
copper atom itself stems copper's unique usefulness. 
These are the fundamental reasons why copper and its 
alloys combine to best advantage a range of physical 
properties — such as high thermal and electrical con- 
ductivity — not found in any other group of commercial 
metals. >. 

It is an appropriate symbol for the new frontiers of 
progress at Anaconda — accelerating efforts to put 
copper to work in solving an ever greater variety of 
problems in industry ... to discover new uses ... to 
create new products. 

Anaconda's fabricating companies— Anaconda Amer- 
ican Brass Company and Anaconda Wire & Cable Com- 
pany — are rapidly expanding programs of research, 

BROADCASTING, April 10, 1961 

development, and application services. In addition, The 
Anaconda Company is participating with other pro- 
ducers in the Copper Products Development Associa- 
tion, which is working on a variety of long- and 
short-range research projects. One, for example, is 
nontarnishing copper and brass. Others involve modi- 
fication of the copper atom itself to create radically 
new properties. 

Anaconda, through its development of new mines 
and the modernization of existing facilities, is contribut- 
ing assurance to the free world of an adequate supply of 
copper to meet any normal requirement. The Anaconda 
Company, 25 Broadway, New York 4, New York. 




tions interests rather than to benefit 
the people of the world." 

International Cooperation ■ A coop- 
erative space communications program 
among the U. S., England and France 
has been arranged, it was announced 
last week. The program, made public 
by NASA, calls for the establishment 
of ground stations in England and 
France to transmit multi-channel tele- 
phone, teletype and tv signals via com- 
munications satellites to be orbited by 
the U. S. in 1962 and 1963. 

NASA plans to launch a series of 
low-altitude, active repeater communi- 
cations satellites in 1962 (Project Re- 
lay), and a series of rigidized, passive 
satellite balloons in 1963 (Project Re- 

ABC-TV has new system 
for ending tv roll-over 

Utilizing ultra precise measurement 
of time, a new ABC engineering devel- 
opment promises an end to roll-over 
and picture instability that results when 
ABC-TV makes quick switches between 
cross-country origination points. The 
signal synchronizing system also is said 
to hold worldwide importance with the 
growth of international television. More 
immediately, it will be used to achieve 
heretofore impossible visual effects. 

The new switching system will utilize 
the U. S. government's universal time 
signal which is transmitted around the 
world on very low frequencies and is 
already used by space scientists and 

labs throughout the world. 

The system will first be put into op- 
eration between ABC-TV's New York 
and Los Angeles telecasting facilities. 

Fairchild to expand overseas 

Fairchild Camera & Instrument Corp., 
Syosset, Long Island, N. Y., has an- 
nounced expansion of its overseas mar- 
keting organization with the redesigna- 
tion of its DuMont International Divi- 
sion as Fairchild International Division. 

The Fairchild International Division 
will market product lines of other Fair- 
child divisions and subsidiaries, includ- 
ing products of the Allen B. DuMont 
Laboratories divisions. Headquarters 
will remain in New York. Ernest A. 
Marx is general manager. 



NBC pays $1.2 million for pro football playoffs 
in 1961-62; ABC $2 million for 20 world events 

New contracts for broadcast rights to 
sports events or exhibitions involving 
two networks and totaling more than 
$3 million were disclosed last week. 

NBC reported purchase of tv and 

radio rights to both the 1961 and 1962 
National Football League championship 
playoff games for $1,230,000, an amount 
believed to be the highest ever paid for 
broadcast rights to any single sports 
event. The contract amounts to $615,- 
000 for each of the two championship 
games, estimated to be more than three 
times as much as NBC paid to telecast 
last year's title game. CBS, Sports Net- 
work Inc. and the TelePrompTer Corp. 
also made bids for the contests, which 
NBC has telecast since 1955. 

In the other development, ABC an- 
nounced plans for a series of 20 top 
amateur and professional sporting events 
from all over the world (Broadcasting, 
Feb. 20). Entitled ABC's World of 
Sports, the programs will run from 90 
minutes to 2Vi hours each, starting with 
a live presentation of parts of the Penn 
relays at Philadelphia and the Drake 
relays at Des Moines on April 29. The 
network already has sold portions of the 
series, which will cost approximately 
$2 million, not including time charges, 
to R. J. Reynolds Tobacco Co., through 
William Esty Co., New York, and Gen- 
eral Mills Inc., represented by Knox 
Reeves Advertising Inc., Minneapolis. 

The ABC series is scheduled for late 
Saturday afternoon to avoid direct com- 
petition for the sports tv audience (Sat- 
urday afternoon major league baseball 
games are presented on other net- 
works). Several events in the series 
will be produced live and the remainder 
video taped and presented on the air as 
soon as possible after they take place. 

Other top events that will be covered 
include the LeMans International Grand 
Prix sports car race, the National AAU 

track & field championship, the British 
open golf championship, and the Na- 
tional AAU swimming and diving meet. 


Here are the next 10 days of network 
color shows (all times are EST). 

April 10-14, 17-19 (6-6:30 a.m.) Conti- 
nental Classroom (modern chemistry), 

April 10-14, 17-19 (6:30-7 a.m.) Conti- 
nental Classroom (contemporary math), 

April 10-14, 17-19, (10:30-11 a.m.) Play 
Your Hunch, part. 

April 10-14, 17-19 (11-11:30 a.m.) The 
Price Is Right, part. 

April 10-14, 17-19 (12:30-12:55 p.m.) It 
Could Be You, part. 

April 10-14, 17-19 (2-2:30 p.m.) The Jan 
Murray Show, part. 

April 10-13, 17-19 (11:15 p.m.-l a.m.) 
The Jack Paar Show, part. 

April 12, 19 (8:30-9 p.m.) The Price Is 
Right, Lever through Ogilvy, Benson & 
Mather; Speidel through Norman, Craig & 

April 19 (9-10 p.m.) Perry Como's Kraft 
Music Hall, Kraft through J. Walter 

April 13 (9:30-10 p.m.) The Ford Show, 
Ford through J. Walter Thompson. 

April 14 (9-10 p.m.) Bell Telephone 
Hour, AT&T through N. W. Ayer. 

April 15 (10-10:30 a.m.) The Shari 
lewis Show, Nabisco through Kenynn & 

April 15 (10:30-11 a.m.) King Leonardo 
and His Short Subjects, General Mills 
through Dancer-Fitzgerald-Sample. 

April 15 (7:30-8:30 p.m.) Bonanza, RCA 
through J. Walter Thompson. 

April 16 (6-6:30 p.m.) Meet the Press, 

April 16 (7-8 p.m.) The Shirley Temple 
Show, RCA through J. Walter Thompson. 
Beechnut through Young & Rubicam. 

April 16 (9-10 p.m.) The Chevy Show, 
Chevrolet through Campbell-Ewald. 

April 17 (9:30-10 p.m.) Concentration, 
P. Lorillard through Lennen & Newell. 


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BROADCASTING, April 10, 1961 

get the word 

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to stations all over the country to meet program deadlines. Emery Air Freight gives same day or over- 
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801 Second Avenue, New York 17, New York 

Offices in all principal cities. 


World-wide audience will see and hear Eichmann trial 

The Adolf Eichmann trial, which be- 
gins tomorrow (Tuesday) in Jerusalem, 
will probably be the biggest communi- 
cation^ news story of the year. No 
courtroom drama in history will be 
seen and heard by more people. This 
is in keeping with the official Israeli 
view that the trial of the former S.S. 
Colonel, charged with major responsi- 
bility in the Nazi crimes that killed 
more than six million European Jews 
during World War II, is necessary to 
remind the world exactly what hap- 
pened under the Hitler regime. The 
broadcasting industry, after months of 
negotiations and preparation, is geared 
to bear a major portion of this com- 
munication's responsibility. 

More than a dozen pre-trial programs 
that have helped place the event in 
perspective have already been aired. 
Over the past weekend for example, 
NBC-TV presented a half-hour trial 
preview narrated by Frank McGee; 
Metropolitan Broadcasting explored the 
ethical and human issues involved on 
its A Way of Thinking series and fol- 
lowed it with a repeat telecast of Re- 
member Us, a documentary on Nazi 
concentration camps; ABC-TV televised 


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Israel and Eichmann, an attempt to 
assess Jewish feelings just prior to the 
proceedings; and NBC-TV carried an 
hour's debate on the trial on The Na- 
tion's Future. Special network pro- 
grams, in addition to daily video-taped 
highlights of the trial, still forthcoming, 
include "Engineer of Death: The Eich- 
mann Story," which will be rebroadcast 
on Circle Theater (April 12, CBS-TV, 
10-11 p.m., EST); Walter Cronkite's 
trial report on Eyewitness to History 
(April 14, CBS-TV, 10:30-11 p.m., 
EST) ; and "I Remember" on ABC-TV's 
Close-Up series (April 14, 10:30-11 
p.m., EST). 

Tv's role in carrying the day-by-day 
coverage of the trial proceedings, ex- 
pected to last 14 weeks, will be dom- 
inated by Capital Cities Broadcasting 
Co. (WROW-AM-FM and WTEN [TV] 
Albany, N. Y.; WTVD [TV] Durham, 
N. C. and WPRO-AM-FM-TV Provi- 
dence, R. I.). A publicly owned com- 
pany that lists broadcaster Frank Smith 
and commentator and adventurer Low- 
ell Thomas as its principal stockholders, 
Capital Cities was granted exclusive 
video tape and film rights to the trial 
by the Israeli government last Nov. 8. 
The Israelis, who do not have tv of 
their own, were afraid that given a 
carte blanche invitation, the tv net- 
works would over-tax the limited court- 
room facilities. 

Upon learning they would be wholly 
dependent upon Capital Cities for cov- 
erage of the trial, the networks pro- 
tested loud and strong. They argued 
that tunneling all tv and film on the 
trial through one firm violated a prin- 
ciple of free dissemination of news. 
For months they carried on stormy and 
somewhat tenuous negotiations with 
Capital Cities which concluded as re- 
cently as March 31 with the signing of 
a participating pool coverage agree- 
ment. It provides each network with 
one hour's taped highlights from the daily 
proceedings in return for a flat fee of 
$50,000 per network (At Deadline, 
March 27). 

Milton Fruchtman, executive produ- 
cer for Capital Cities, the man who 
convinced the Israeli government that 
video tape equipment would not inter- 
fere with the dignity of the court, will 
be in charge of video tape and film 
operations. He will use four Marconi tv 
cameras which will shoot from an over- 
head balcony to avoid reflections from 
the three-inch, bullet-proof, glassed-in 
"isolation booth," from which Eichmann 
will face his accusers. In addition Mr. 
Fruchtman will employ two Ampex 
Videotape machines which will record 
each day's complete proceedings. The 

Metropolitan's plans 

Telford Taylor, pre-World War 
II general counsel of the FCC, 
will be Metropolitan Broadcasting 
Co. commentator during the Eich- 
mann trial in Israel. Mr. Taylor 
was chief U. S. prosecutor during 
a portion of the Nuremberg trials. 
At present he is a lawyer in New 
York, specializing in corporation 
law. Marty Weldon, of Metropol- 
itan, will be the group's news 
voice during the trials. He left 
April 5 for Israel. 

machines, cameras and the personnel to 
operate, install and maintain this equip- 
ment are all the responsibility of Capi- 
tal Cities. 

The Israeli's, at a cost of $1 million, 
have built facilities to accommodate the 
560 newsmen who have been accredited. 
Press, radio and tv reporters will occupy 
475 of the more than 750 seats in the 
courtroom. Their less fortunate col- 
leagues will view proceedings via closed 
circuit tv piped into the main news- 
room in the basement of the courthouse. 
This room will also contain many audio 
"taps" with simultaneous English, French 
and German translations. In the court- 
room itself, multilingual translations of 
the proceedings, utilizing a system simi- 
lar to the one used at the U.N., will be 
available in Hebrew, French, German 
and English. As another concession to 
its desire for full world dissemination 
of the proceedings, the government has 
suspended its usual censorship restric- 
tion on all outgoing news copy. 

Details of how radio and tv will cover 
the actual day-by-day reporting of the 
trial are as follows: 

Radio Coverage ■ While not as am- 
bitious as its sister medium in pre-trial 
coverage, radio will have a distinct ad- 
vantage in the daily reporting. Trial 
proceedings are expected to start each 
day, except Saturday, at approximately 
10 a.m., Israeli time, and will terminate 
no later than 7 p.m. (3 a.m. to noon, 
EST) . There will be a three-hour break, 
per local custom, between morning and 
afternoon sessions. 

Kol Israel (the state broadcasting 
system) is providing radio facilities in 
the basement of the courthouse, which 
was built specifically for this trial (it 
will later become a community-center 
theater). Because the United Arab Re- 
public still considers itself at war with 
the Jewish nation, there are no avail- 
able land-lines connecting Israel with 
the rest of the world. As a result Israel 
has put up three direct-linking radio 
circuits to London, in addition to their 
regular Tel Aviv to London circuit. 

Most radio operations plan to capi- 

BROADCASTING, April 10, 1961 

NOTICE TO EDITORS— For more than 30 years, Metropolitan 
Life has sponsored advertising messages on national health and 
safety. Because of public interest in the subject matter of these 
advertisements, Metropolitan offers all news editors (including 
radio news editors) free use of the text of each advertisement in 

this series. The text may be used in regular health features, 
health columns or health reports with or without credit to Metro- 
politan. The Company gladly makes this material available to 
editors as one phase of its public-service advertising in behalf 
of the nation's health and safety. 


Probing the Secrets of Cells— to advance the fight on Cancer 

Discoveries in cytology — the science of 
cells — have revealed some of the inner- 
most secrets of cells. When scientists 
finally learn why healthy cells become 
malignant and how to halt their dis- 
orderly growth, they will have the key 
to cancer. 

Already, the study of cells has given 
us new weapons against some forms of 
cancer. In fact, one of the most impor- 
tant advances in recent years is the dis- 
covery that one of the leading types of 
cancer in women can be diagnosed in 

its very earliest stages. 

This is done by the simple and pain- 
less removal of cells for study under 
the microscope. If cells which may be- 
come cancer are present, the test can 
spot them as much as five to ten years 
before they become dangerous— or 
long before they begin their destructive 
invasion of normal body tissues. 

Thanks to this test— known as "the 
Pap smear" or the Papanicolaou test— 
the type of cancer that it reveals is 
about 100 percent curable if detected 

early enough. Every woman past the 
age of 25 should have this test every 
year as a part of her regular physical 
examination. Most physicians can now 
make the test. 

Though the outlook for the control 
of some types of cancer is steadily im- 
proving, you are still the first line of 
defense against this disease. For ex- 
ample, you should know the seven 
danger signals that warn of cancer. 
Should one of them occur, go to your 
doctor promptly and rely on his advice. 

Metropolitan Life 


1 Madison Avenue, New York 10, N. Y. 

BROADCASTING, April 10, 1961 



■ ^ ■ 




: 1 



NTA-HEC wire system negotiations active in several cities 

talize on their natural time advantage 
over other communications media by 
expanding their facilities to give the 
Eichmann trial as big a play as the 
news warrants. MBS, for one, will air 
trial developments throughout the morn- 
ing and afternoon schedules with George 
Brown, WOR New York news director 
and correspondent Leonard Whartmen, 
providing on-the-spot commentary. 

Tv Coverage ■ Because of the time 
differential, tv usually will be a day 
behind the running story. A complete 
tape recording of each day's happenings 
will be provided by Capital Cities in 
Jerusalem. Highlights will be selected 
by William Corrigan of CBS (the joint 
editorial representative of the networks) , 
and then jet-flighted to New York. The 
administrative and technical arrange- 
ments for distribution of the tape will 
be handled by all three networks on a 
three-week rotating basis. Each network 
will bear one-third of the cost of flying 
tape, editing and feeding to other net- 
works. The cost to each network is 
roughly estimated at about $250,000, 
including the $50,000 fee to Capital 
Cities and costs of special programming. 

As the weeks go by, tv coverage of 
the trial probably will be lightened and 
limited to inserts into regular daily news 
programs. Special programming will 
be decided on a day-to-day basis as the 
story develops. 

Rod Clurman, NBC's production co- 
ordinator in Israel, feels that there will 
be "a great surge of interest" by the 
public at the beginning of the trial and 
also at the conclusion. He doubts the 
interest can be sustained as a running 
news story. In addition to Mr. Clur- 
man, NBC's Eichmann team will in- 
clude correspondents Martin Agronsky, 
Frank McGee and Israeli resident re- 
porter Alvin Rosenfeld. CBS's team 
will be headed by Walter Cronkite and 
Winston Burdett. Quincy Howe, Mar- 
tin Levin and Sidney Darion will be 
among those reporting for ABC. 

On a local level NBC affiliates will 
use the network's "electronic news serv- 
ice," introduced last February. This 
NBC News program service transmits 
filmed news coverage over network lines 
(between 5:30-6 p.m.) to subscribing 
NBC-affiliated stations, which then re- 
cord the news clips on tape for local 
use. Since most other syndicated tv 
news film is shipped to stations by air- 
plane, NBC's service will give its sta- 
tions a head-start on Eichmann film. 

It is doubtful many independent sta- 
tions in the country will be able to 
afford the heavy costs of video-tape 
coverage. Capital Cities asking price 
to non-affiliated stations is believed to 
be about $1,250 per week. Outside of 
the U.S., Capital Cities has sold cover- 
age rights to Britain's commercial ITA 
system and West Germany's state-run 
operation for $150,000 each. 

Pay television will be here sooner 
than anybody thinks, Martin Leeds, 
president of Home Entertainment Co., 
said Wednesday (April 5) in Holly- 
wood at the first public demonstration 
of his company's method of distributing 
programs-for-pay to the homes of sub- 
scribers. The heads of several Los 
Angeles tv stations and representatives 
of other systems of pay tv were among 
those witnessing the demonstration. 

Mr. Leeds, also a director of Na- 
tional Telefilm Assoc., which has ob- 
tained exclusive rights for the world- 
wide distribution of Home Entertain- 
ment Equipment, said that negotiations 
currently in progress for franchises in 
a number of cities may be completed 
any day. He noted that if an order 
were placed now for equipment, it 
would be possible for a pay tv system 
to be in operation within six months. 

NTA has three basic requirements 
for a pay tv system, Oliver A. Unger, 
board chairman and president, said. It 
must have an installation cost of less 
than $40 a home; it must be simple 
to make, operate and maintain and, 
above all, it must work perfectly. The 
Home Entertainment system meets all 
three requirements, he said. 

As described and demonstrated by 
Mr. Leeds, with assistance from H. W. 
Sargent, New Orleans electronics en- 
gineer who developed the system's cir- 
cuitry, the method of pay tv distribu- 
tion consists of three major parts. 
There is a master control center, 
which Mr. Leeds said costs $600 in 
contrast to $36,000 for the nearest 
other toll tv system. There is a coaxial 
cable system probably utilizing present 
telephone poles, to transmit programs 
from the control center to the sub- 
scribers. Finally, there is the installa- 
tion in the home to enable the sub- 
scriber to get the NTA-HEC programs 
in addition to those he already receives 
from free tv. 

Outside Meter ■ The home installa- 
tion, Mr. Leeds said, includes a meter 
installed outside the house, probably 
alongside the gas and electric meters. 
He and Mr. Sargent declined to de- 
scribe the equipment housed in the 
meter installation for reasons of patent 
protection, but its functions were ex- 
plained as recording the household's 
use of pay tv programs by holes 
punched in a circular card. Periodical- 
ly, collectors will pick up the cards to 
compile the bills for the service. Un- 
like Telemeter, whose system involves 
a cash box into which coins are de- 
posited at the time of viewing, NTA 
has faith in the credit system of doing 
business, Mr. Leeds stated. 

The cost of the installation, which 

might be well under the $40 set as a 
maximum, includes everything needed 
to get the programs from the cable to 
the set for viewing, Mr. Leeds said. 

NTA Function ■ NTA plans to pro- 
vide programming for the HEC pay 
tv systems and handle the franchises 
and the distribution of the equipment, 
Mr. Unger said. Noting that the seven 
Los Angeles tv stations currently are 
supplying viewers in that area with 171 
hours of programming a week, the 
NTA president disavowed any idea of 
delivering the same type of programs. 

Although the individual franchise 
holders will set their own prices to 
subscribers, NTA is suggesting a de- 
posit of $10 for installation of the pay 
tv equipment and a minimum charge 
of $1 a month for service, to insure 
the viewing of at least one program 
per month per subscriber and avoid 
a flood of installation orders from peo- 
ple with no real intention to utilize 
the service. 


NTA dissidents lose fight with 
management for board seats 

Despite sharp questioning by dissi- 
dent stockholders, the management of 
National Telefilm Assoc., New York, 
was upheld in all its proposals during 
the company's annual meeting last 
Monday (April 3). Management's 
board of directors was approved al- 
though disgruntled stockholders, in an 
on-the-spot move, nominated two candi- 
dates who were defeated. 

The pivotal votes were proxies cast 
on behalf of National Theatres & Tele- 
vision, which was the parent company 
of NTA until last September and which 
still holds 38% of the stock of NTA. 
NT&T proxies were voted for NTA 
management and its proposals. 

Dissident shareholders, many of 
whom also are stockholders in NT&T, 
served notice they will carry the fight 
to NT&T's annual meeting in Beverly 
Hills, Calif., tomorrow (April 11). The 
charges leveled against both NTA and 
NT&T included "mismanagement" by 
the companies' executives, resulting in 
"huge losses" by both organizations 
Anti-management stockholders also are 
opposed to the sale of WNTA-TV New 
York, owned by NTA. 

Money Loss Explained ■ Board 
Chairman Oliver A. Unger, pressed by 
several stockholders, said the company's 
loss of i'bout $10 million in the last 
fiscal year was attributable to these fac- 
tors: the "depressed" syndication mar- 
ket, the heavy write-down of inventories 


BROADCASTING, April 10, 1961 

Performance-proved Sylvania Gold Brand Tubes 



"I bought a small supply of Sylvania Gold 
Brand Tubes and found them to be 100% 
interchangeable in pulse as well as video 
circuits. I was so impressed I bought an 
additional twenty . . . found them to be 100% 
interchangeable with each other. 

"Sylvania Gold Brand Tubes in our sync 
generators have cut our required mainte- 

Available from your Sylvania 

nance time by 75 % ... no longer have to hunt 
for matched pairs. We are also using 
Sylvania Gold Brand Tubes in our camera 
circuits that are critical . . . almost impos- 
sible to detect any change in operation from 
the crucial first 100-hour period . . . reasons 
enough for me to specify Sylvania Gold 
Brand where reliability and quality are of 
prime importance." 

Industrial Tube Distributor ! 





BROADCASTING, April 10, 1961 


Pay tv made history— but what did it prove? 

If an experiment is to be denned 
as a quest for some unknown truth 
or effect, last week's venture by pay- 
tv into "live" theatre must, in retro- 
spect, be labelled inconclusive. For 
it is doubtful that International Tele- 
meter's presentation of Show Girl, on 
April 2, direct from its Broadway 
base to pay-tv subscribers in Etobi- 
coke, Canada (Broadcasting, March 
27), gave pay-tv proponents signifi- 
cant assurance that this form of pre- 
senting "theatre" will be feasible for 
the future. Or as one dissatisfied 
Broadway producer said as he left 
the theatre that night, "Okay, pay-tv 
is making history — but what else did 
it prove?" 

Presented before an invited audi- 
ence in New York's Eugene O'Neill 
Theatre and offered to pay-tv sub- 
scribers at $1.50 per household, 
Show Girl starred comedienne Carol 
Channing as a member of a cast 
limited to lules Munshin, and a male 

Telemeter's choice of the show as 
its experiment-maker also may be 
open to question. It is conjectured 
that the show was picked because it 
was a low-budgeted production with 
a small cast that entailed a minimum 
of technical difficulties in televising. 
The show was also obviously "avail- 
able," nearing the end of an only 
mildly successful, three-month run 
(it closed over the weekend). 

As 'Theatre' ■ Viewed as "live" 
theatre, Show Girl was a sprightly 
revue that would seem to be more at 
home in a Las Vegas nightclub than on 
a Broadway stage. It was an "in" 
show, designed for guys and gals in 
the know, or "in the biz." As such it 
should have been clearly labelled, 
"squares beware." Some of the 
sketches must have had as much 
meaning to Canadian suburbanites in 
Etobicoke as references to Mt. Trem- 

blant or curling would have to apart- 
ment dwellers in Brooklyn. Among 
the sketches presented, one satirizing 
Broadway's current penchant for 
naming theatre's after stars seemed 
particularly obscure fare for a subur- 
ban Canadian audience. 

Tv coverage was provided by six 
cameras — five in the theatre and one 
in the lobby — and the invited audi- 
ence could also watch the production 
from several monitors strategically 
located in the theatre. Judged strictly 
as a tv production, Show Girl could 
have passed as a Max Liebman revue 
or an incisive but less cutting Dinah 
Shore effort. A knowledgable viewer 
could not escape the thought that 
the whole thing could have been put 
on less expensively and more effici- 
ently in a conventional tv studio. 

Telemeter's pay-tv program opened 
with a sweeping live shot of Times 
Square at night, which was quickly 
followed by Faye Emerson interview- 
ing Broadway greats and not-so- 
greats as they filed into the theatre. 

The curtain went up and from some- 
where in the audience a man in- 
formed his companion that this "was 
just like 'The Jazz Singer' " — movies' 
first talking picture. 

In a natural accommodation of tv 
and theatre, Miss Chaning and com- 
pany played most of their scenes 
from center stage and for the most 
part the revue contained little move- 
ment. It seemed that the performers, 
particularly Mr. Munshin who is the 
possessor of more than adequate 
powers of projection, played their 
performances down. Several micro- 
phones were concealed in the stage 
scenery and presumably if Mr. Mun- 
shin would have projected in his 
normal manner, he would have rup- 
tured some Canadian eardrums. 
These "toned down" performances 
might have produced good audible 
sound in Etobicoke, but it is ques- 
tionable that Miss Channing, for one, 
reached the balcony. 

From The Wrong End ■ Being a 
low-budgeted operation, Show Girl 

A cameraman's view of "Show Girl" 
star Carol Channing as she belted 

out a song for both theatre and pay 
tv viewers. 

and about $2.5 million paid yearly in 
interest for financing. He said the sale 
of WNTA-TV was dictated by the com- 
pany's short-term indebtedness. He 
pointed out that if the hypothetical sales 
price for WNTA-AM-TV was $8 mil- 
lion, about $6 million would be used 
to reduce debts and the remainder 
would be net cash. 

Mr. Unger reported no new develop- 
ments on negotiations for the purchase 
of the radio and television properties. 
One of the dissident stockholders, New 
York group insurance consultant Leon- 
ard Davis, told the management at the 
annual meeting that it was his under- 
standing that under New York law, 
NTA would have to obtain approval of 

two-thirds of the stockholders before a 
sale could be effected. Justin Golen- 
bock, NTA's general counsel, disagreed 
with this interpretation of the law. 

Mr. Davis later told newsmen that 
he is gathering proxies for a battle at 
NT&T's meeting tomorrow. 

Elected to NTA's board were Oliver 
A. Unger, Martin N. Leeds, Justin M. 
Golenbock, Samuel P. Norton, David J. 
Melamed, Berne Tabakin and E. Jonny 
Graff. The board elected the following 
officers: Mr. Unger, board chairman; 
Ted Cott, vice president, owned and op- 
erated stations; Mr. Tabakin, vice presi- 
dent in charge of sales; Mr. Graff, vice 
president, east coast sales; Peter Rodg- 
ers, vice president, west coast sales; 

Henry Grossman, vice president, tech- 
nical operations; Leonard S. Gruenberg, 
vice president, sales development; Mr. 
Melamed, acting treasurer; Mr. Golen- 
bock, secretary; Robert A. Goldston, 
assistant secretary, and Leon Peck, as- 
sistant treasurer. 

Meanwhile at NT&T ■ Stockholders 
of National Theatres & Television early 
last week received two letters. One was 
from Leonard Davis and Philip L. 
Handsman, minority stockholders, so- 
liciting signatures to proxies to elect 
them to the NT&T board to institute 
a program "to salvage at least part of 
our tremendous ($26 million) invest- 
ment in NTA" and to halt the sale of 
WNTA-AM-FM-TV New York, de- 


BROADCASTING, April 10, 1961 

i - j<a ju z o £ 

was not overly endowed with re- 
splendent production features. But 
the sets and costumes it did have 
were all but lost on the tv monitor. 
Color, that most important ingredi- 
ent of any stage production, was 
sorely missed. Stage backdrops 
showed up murky and indistinguish- 
able on the monitor. Wide shots cut 
off scenery and occasionally bits of 
action that were visible to the theatre 
audience. Long shots, which were 
regularly alternated with closeups, 
gave the effect of looking through 
binoculars from the wrong end. 

The theatregoer's enjoyment of the 
telecast show was contingent on 
where he was seated. Although the 
cumbersome tv equipment that is 
usually found in a tv studio was kept 
at a minimum, the theatregoer who 
happened to be sitting behind a cam- 
era, or gazing into one of the blind- 
ing clusters of kleig lights spotted 
throughout the theatre, couldn't help 
but be dismayed. The combination 
of camera paraphernalia, lights, tv 
monitors and general production 
hubbub, as unobtrusive as it might 
be, is bound to distract the audience 
in the theatre and because of it, in- 
directly, the people on the stage. 

Yet despite drawbacks, Telemeter's 
pay-tv production of Show Girl had 
one distinct advantage of offering 
appreciably better entertainment val- 
ues than the average programs pre- 
sented on commercial television. But 
they were tv and not theatre produc- 
tion values. The pity of the "experi- 
ment": it was not a fair representa- 
tion of the legitimate theatre. It 
seems apparent that before pay tv 
can think of turning Broadway into 
a source for "electronic roadshows," 
a full-blown musical or drama will 
have to be telecast from its natural 
local for box office tv. Then both 
the theatre audience and pay-tv sub- 
scribers can evaluate the new medi- 
um's future on Broadway. 

scribed as "NTA's major future growth 
assets." The letter reported Mr. Davis's 
recommendation that NT&T make an 
interim loan of $1 million to NTA to 
help it meet its current operating ex- 
penses and his offer personally to lend 
$100,000 if NT&T would provide the 

The second letter to NT&T stock- 
holders, signed by Eugene V. Klein, 
NT&T president said: "It has been sur- 
prising to hear Mr. Davis denounce 
your company's investment in NTA and 
then in his next breath to praise NTA. 
He wants your company to put more 
money into NTA, so he is pressuring 
us to do the very thing he is criticizing 
us for having done." 

BROADCASTING, April 10, 1961 

Westinghouse unit 
sets first programs 

A 90-minute weeknight tandem, 
PM East and PM West, has been an- 
nounced as the first undertaking by 
WBC Productions Inc., New York, pro- 
gram subsidiary set up by Westinghouse 
Broadcasting Co. in February. The two 
shows, respectively an hour and a half- 
hour, will start in June on the five West- 
inghouse tv stations and in syndication, 
Richard M. Pack, programming vice 
president, said last week. 

The shows will be taped in New 
York and San Francisco with Mike 
Wallace and Joyce Davidson as regular 
eastern talent and Terrence O'Flaherty 
in the West. Ben Park, executive pro- 
ducer of the WBC program subsidiary, 
will be in charge, and Fred S. Joslyn 
Jr., educational director of KPIX (TV) 
San Francisco, will be active producer 
of PM West. 

The two "PMs" are planned as "well- 
mannered probes into the lives of the 
illustrious and a focusing lens on the 
so-called ordinary people who lead ex- 
traordinary lives." The shows also will 
be a stage for new talent, WBC said. 
Enrico Banducci, San Francisco im- 
presario and owner of the "hungry i" 
Club, will be talent coordinator for 
PM West. One regular feature of PM 
East will be running, four-to-six-nights 
autobiographies by such subjects as 
Otto Preminger, William L. Shirer, 
Margaret Mead and Peter Ustinov. 

WBZ-TV Boston will present PM 
East and PM West in a two-week test 
run beginning May 22, at a time to be 

Triangle stations use, 
sell sports car race 

Triangle Stations has sold a 30-minute 
documentary of the sports car endur- 
ance race at Sebring, Fla., to ten tv sta- 
tions. The company made the film in 
both color and black and white last 

March 25. 

A ten-man crew from Triangle was 
at Sebring the week before the race 
filming interviews with drivers and pit 
crews. During the race itself the com- 
pany broadcast three-minute radio re- 
ports every half hour. 

The documentary will be carried on 
all five Triangle stations: WFIL-TV 
Philadelphia, Pa.; WNHC-TV New 
Haven, Conn.; WLYH-TV Lebanon, 
Pa.; WNBF-TV Binghamton, N. Y.; 
KFRE-TV Fresno, Calif. The ten pur- 
chasers who also will show the film: 
WFLA-TV Tampa, Fla.; WLWI (TV) 
Indianapolis, Ind.; WBRZ (TV) Baton 
Rouge, La.; KCPX-TV Salt Lake City, 
Utah; WSM-TV Nashville, Tenn.; KOA- 
TV Denver, Colo.; WOAI-TV San An- 
tonio, Tex.; WFGA-TV Jacksonville, 
Fla.; KBAK-TV Bakersfield, Calif.; and 
WCOV-TV Montgomery, Ala. 

Republic's 1st quarter up 

Republic Corp. had net income after 
taxes $559,677 for the first quarter of 
fiscal 1961 the 13 weeks ended Jan. 28, 
compared with $488,085 for the com- 
parable period of last year. Victor M. 
Carter, president, told stockholders, that 
despite a slight drop in new revenues 
from first quarter sales of $7,205,719 in 
1960 to $7,094,067 in 1961 Republic's 
four chief operating divisions — Consoli- 
dated Film Industries, Consolidated 

The long-discussed transaction in- 
volving Talent Assoc. Ltd. and Para- 
mount Pictures Corp. was completed 
last week when Paramount acquired a 
50% interest in the tv packaging and 
motion picture production company 
for "cash and an unspecified number 
of shares" of Paramount common 
stock. No price was disclosed. 

Under terms of the agreement, Al- 
fred Levy and David Susskind, presi- 
dent and executive vice president re- 

Molded Products, Hollywood Television 
Service and Republic Productions — 
"have all continued to make significant 
progress in their fields thus far in the 
current year and promise still further 
achievements in the months ahead." In 
addition to the annual stockholders 
meeting • in New York, April 4, Re- 
public is holding a special meeting in 
Los Angeles Wednesday (April 12). 

Directors Guild near 
agreement with networks 

Directors Guild of America and the 
networks will hold a meeting in New 
York today (April 10), at which time 
DGA will notify management whether 
its proposal is acceptable. Indications 
are that an agreement will be reached, 
but details of the suggested contract 
could not be obtained. 

The networks will resume negotia- 
tions tomorrow with Local 1, Interna- 
tional Alliance of Theatrical Stage Em- 
ployes & Technicians on a contract cov- 
ering stagehands and related employes. 
The pacts with IATSE and with DGA 
expired more than three months ago but 
deadlines were extended because the 
networks were involved in protracted 
talks with the American Federation of 
Television & Radio Artists, the Screen 
Actors Guild and the National Assn. of 
Broadcast Employes & Technicians. 

spectively, will continue to devote their 
services to Talent Assoc. and its oper- 
ation. Paramount's production activi- 
ties for sponsored television (as con- 
trasted with pay tv) will be integrated 
into Talent Assoc. under this arrange- 
ment. Paramount is active in toll tv 
through a division. International Tele- 
meter Corp., but Talent Assoc' activi- 
ties for the time being will be confined 
to sponsored tv, according to a Para- 
mount official. 

Talent Assoc., the announcement 
said, has cash in excess of $1 million 
and has no bank or funded debts out- 
standing. Its assets include all tv pro- 
grams and films produced by the com- 
pany since 1949. Gross income in 1960 
was said to total about $5.5 million. 
During the past year TA produced 33 
special dramatic programs on the three 
networks, and has been the producer 
of such series as Armstrong Circle 
Theatre, du Pont Show of the Month, 
The Play of the Week, Kaiser Alumi- 
num Hour, Family Classics, Justice and 
Kraft Theatre. 

Last month Mr. Susskind, on behalf 
of Paramount Pictures, entered a bid 
of $6.6 million to buy WNTA-TV New 
York and last week said "We still have 
our bid in." 



1735 D.Sales St., N. W. Washington 6, D. C. 


Please start my subscription immediately for — 

□ 52 weekly Issues of BROADCASTING $ 7.00 

□ 52 weekly issues and Yearbook Number 11.00 

□ Payment attached □ Pleas* Bill 

name title / position* 

company name 


city zone stai 

Send to home address 


Paramount buys 50% of Talent Assoc. Ltd. 



BROADCASTING, April 10, 1961 


How NBC put together 
White House tv special 

President Kennedy will appear per- 
sonally in a tape sequence of "JFK- — ■ 
Report No. 2," an hour-long, second- 
part study of the Chief Executive 
scheduled tomorrow night (April 11) 
at 10-11 on NBC-TV. Mrs. Kennedy 
also will discuss her role as the Presi- 
dent's wife in a separate appearance on 
the same program. 

Mr. Kennedy was interviewed by 
Ray Scherer (NBC correspondent) in 
the cabinet room of the White House 
and in the program describes the way 
the White House functions and the 
roles of key staff members. 

In the telecast's preparation, photog- 
rapher Jacque Lowe took stills both of 
the President and his staff. On the pro- 
gram, Mr. Kennedy discusses the stills. 
(Mr. Lowe's photographs of the Presi- 
dent's family and associates were used 
in the first-part "JFK — Report No. 1" 
earlier this year.) The new show will 
examine the first 82 days of the Ken- 
nedy administration. 

The tv series is claimed by NBC to 
be the first (and certainly one of the 
few) tv series set up expressly to cover 
a U. S. President during his adminis- 
tration, and probably the first network 
series to make extensive use of still 
photos made specifically for tv. 

The second show's producer, Robert 
Northshield, a pioneer and expert in 
putting together programs for tv with 
still photos, was transferred from the 
Today show's production to NBC's news 
department the same week Mr. Ken- 
nedy was inaugurated. Shortly after 
the first NBC special report on the 
President, Mr. Northshield met with 
Mr. Kennedy for the first time, spend- 
ing some 35 minutes with him dis- 
cussing the "JFK" series in particular 
and tv news coverage in general. 

For the second report, producer 
Northshield assigned Mr. Lowe to spend 
six weeks in the White House to take 
photos of the staff in action. The pho- 
tographer and his camera covered cab- 
inet meetings, sessions in the President's 
office, and various meetings with and 
of key New Frontiersmen. Security 
measures were respected by the Presi- 
dent (or one of his aides) simply ask- 
ing the cameraman to leave when such 
matters were taken up. 

TNT equips for color tv 

Theatre Network Television Inc. 
(TNT), New York, has equipped its 
national closed-circuit network with 
color facilities. Called TNT Color- 
vision, the development also has appli- 
cations in education, medicine, science. 

the armed services and in government. 

TNT announced last week that a fleet 
of Norelco large-screen, compatible 
color tv projectors is being manufac- 
tured for TNT by Philips Industries in 
The Netherlands. North American 
Philips Co. is supplying the new projec- 
tors under a purchase agreement with 
TNT. Each projector provides a color 
image of 200 square feet. 

Program notes... 

Hometown interviews ■ Len Zajieck, 
newsman for WOW-AM-TV Omaha, 
Neb., this month and next will make 
hometown tape and film interviews with 
U. S. servicemen stationed in Europe 
for all Meredith stations (WHEN-AM- 
TV Syracuse; KCMO-AM-FM-TV Kan- 
sas City; WOW-AM-TV Omaha, 
KRMG Tulsa, Okla.; and KPHO-AM- 
TV Phoenix). 

Lincoln papers ■ WTOP-TV Washing- 
ton last week presented on its Portfolio 
series "The Lincoln Papers" in which 
a number of facts and a new figure 
were discovered. In showing a num- 
ber of famed Lincoln documents 
(Gettysburg Address, Emancipation 
Proclamation, etc.), Portfolio reveals 
some interesting historical notes, name- 
ly that the Gettysburg address was not 
written on an envelope; that the real 
letter to Mrs. Bixby has never been 
found; that Lincoln, himself, was a 
ghostwriter. Narrator of the show was 
David C. Mearns, chief of the Manu- 
scripts Div., The Library of Congress, 
who was revealed as witty, informative 
and a virtual show-stopper with his re- 
marks. The show was video taped and 
produced by Larry Beckerman. 

Mahalia signs ■ Television Enterprises 
Corp., Beverly Hills, Calif., has an- 
nounced production of a new half hour 
series, Mahalia Jackson Sings. The 
show, which stars the noted gospel 
singer, also will feature a weekly guest 
star and a choral group of 25 voices. 
Miss Jackson will donate her fee for 
the show to the Mahalia Jackson 
Temple, soon to be constructed in Chi- 
cago. TEC also has in production, 
Sebastian, an hour-long adventure 

New SG show ■ A new comedy-adven- 
ture series titled Occupation Female, 
starring Polly Bergen as a newspaper 
woman of the early 1930's, is being pro- 
jected for the 1962 season by Screen 
Gems, which will produce the pilot this 
summer in association with American 
Entertainment Corp. Luther Davis and 
director Oscar Rudolph are AEC prin- 

'Untouchables' wins ■ A quintet of tv 
producers — Allen Armer, Walter Grau- 
man, Herman Hoffman, Lloyd Rich- 


One of New York's 
most desirable locations 


8 8 t|n j 1 1 s ' 1 * «•<;::; 

*r. q , 5^ >■ 

A Bigger and Better 


Just steps from anywhere... 
now with 500 individually deco- 
rated rooms and suites — and 
completely air conditioned. 

The magnificent new 

17 E. 52 St. 
Your rendezvous for dining 
deliberately and well . . . 
open every day of the week 
for luncheon, cocktails, 
dinner, supper. 

BROADCASTING, April 10, 1961 


Who likes what television program 


NBC"s late-starting Sing Along With 
Mitch is springing up in TvQ's attitude 
sweepstakes to threaten Bonanza's lead- 
ership as the show most likely to please 
the most people — old, young, rich, poor, 
in the city or country. Sing Along 
takes second place in the over-all atti- 
tude quotient and pops up high on the 
lists of subdivisions of the age, income 
and population groups. 

The "Top 15" nighttime network 
breakdowns for March come from 
TvQ's regular monthly scores which 
measure the national opinion of what's 
on the air. Subdivisions below come 
from a total network picture that is 
sliced 10 ways altogether, by age, sex, 
income, occupation, size of family, re- 
gion, etc. Sing Along, Bonanza, Red 
Skelton Show, Real McCoys and others 
in the total top 15 Q's are examples of 
mass appeal, while at the other end of 
the scale, Lawrence Welk shows up as 
a strong older-adult favorite whose ap- 
peal decreases in proportion to the age 
of viewer. 

In terms of dollars, Winston Chur- 
chill and Bell Telephone Hour appeal to 
upper-crust taste but don't appear 
among the favorite 15 of lower income 
groups. Market-size divisions show 
further distinctions in taste. The Un- 
touchables is big in the cities but slips 
out of the top 15 in markets under 
50,000 population. 

Underlining the fact that it takes all 
kinds of programs to make sales and 
schedules are these summary figures 
provided by TvQ: 52 shows appear in 
the age, income and market-size 
"breaks" below, 17 of them duplicated 
in the top 15 across the board here; 
in the age division, there are 43 pro- 
grams, only two of them all-age fav- 

ards and Joseph Shaftel — was honored 
by the Screen Producers Guild when 
Desilu's ABC-TV series, The Untouch- 
ables, received the SPG award as the 
best-produced tv film series of 1960. 
Award was made at the Guild's ninth 
annual Milestone Awards dinner, where 
Billy Wilder's "The Apartment" won 
the award as 1960's best-produced the- 
atrical motion picture. 

New TelePrompTer ■ TelePrompTer 

Corp., N. Y., has established a new 
production services division, which 
will be responsible for national film 
and tv equipment sales and services and 
for the staging of business meetings. 
E. J. Spiro, formerly director of mar- 
keting for the company, has been 

orites; 26 appear in the top 15 by in- 
come, eight of them spanning the dollar 
scale, and 30 shows are in the five mar- 
ket-size categories, four of them uni- 
versal favorites here. 

TvQ scores are gathered each month 
from national cross-section panels of 
1 ,000 families. The Q is the percentage 
of those familiar with a program who 
call it "one of my favorites." The data, 
used by networks, agencies and adver- 
tisers, is supplied by the TvQ Div. of 
Home Testing Institute, Port Washing- 
ton, N. Y. 



r\al I r\ 


r 1 Ugl all 1 






Sing Along with Mitch 



Wagon Train 




Andy Griffith 




Real McCoys 




Red Skelton 




The Flintstones 




My Three Sons 




Perry Mason 




Candid Camera 












The Untouchables 




Route 66 




CBS Reports 












77 Sunset Strip 




Walt Disney Presents 









The Flintstones 




Bugs Bunny 




Dennis the Menace 




Matty's Funday Funnies 




National Velvet 




Walt Disney Presents 












Leave It to Beaver 




Andy Griffith 



named director of the division. 

New Kaufman text ■ How to Write and 
Direct for Television is the latest in a 
series of career books by William I. 
Kaufman, member of the NBC sales 
staff. In the new volume, Mr. Kaufman 
has edited contributions by well known 
writers and directors for Hastings 
House Publishers, N. Y. This is the 
10th book for Mr. Kaufman, a 14-year 
employe of NBC-TV. Besides the "how- 
to" texts, his books include collections 
of tv plays. 

Post-'50 purchase ■ KHJ-TV Los An- 
geles has acquired a package of 40 
theatrical pictures made by Warner 
Bros, after 1950 from Seven Arts Assoc. 





Red Skelton 




Mv Three Sons 





Pete ft Gladvs 

1 blu (Jt uiauid 




Real McCovs 




Guestward Ho! 






I 1 vg 1 til 1 1 








My Three Sons 

\ DP 



Kouie DO 





// ounsei otnp 





Surfside 6 




The Flintstones 




Adventures in Paradise 




Roaring 20'$ 




Hawaiian Eye 


C 1 


1 n 







Red Skelton 




Wagon Train 




Ozzie & Harriet 







1 K 

Andy Griffith 




Walt Disney Presents 










C 1 



Wagon Train 



The Untouchables 






Andy Griffith 




Sing Along with Mitch 




Perry Mason 




Route 66 




Candid Camera 




Hawaiian Eye 




Naked City 









Red Skelton 









Twilight Zone 








The Flintstones 




77 Sunset Strip 









Sing Along with Mitch 








Wagon Train 




Red Skelton 




Andy Griffith 




Candid Camera 



for a price in excess of $800,000, Mai 
Klein, general manager, announced. 
This brings to $2.9 million the amount 
KHJ-TV has spent for film since Feb- 
ruary 1960. Of the 40 pictures, 26 are 
in color and will be broadcast in color. 

World-Wide moves ■ World-Wide Tele- 
vision Sales Corp., a program sales or- 
ganization, has moved to 527 Madison 
Ave., N. Y. The company, a subsidiary 
of Peter DeMet Productions, Chicago, 
handles station sales for National Foot- 
ball League Presents, the best National 
League pro football games of last season. 

Fish and fisticuffs ■ Two new sports 
shows aimed at armchair anglers and 
boxing buffs are being prepared by 


BROADCASTING, April 10, 1961 





Real McCoys 




CBS Reports 








Perry Mason 








The Untouchables 








Lawrence Welk Show 




Route 66 








Sing Along with Mitch 




Lawrence Welk Show 




Perry Mason 




CBS Reports 




Wagon Train 




Meet the Press 




Real McCoys 








Price Is Right (Night) 




Ernie Ford Show 




Fight of the Week 








What's My Line 




Candid Camera 








Red Skelton 



TvQ Score— the proportion of those familiar who 

have rated the program as ' 

'one of 





Under $5,000 









Wagon Train 




Andy Griffith 




Real McCoys 




Sing Along with Mitch 








Red Skelton Show 




Candid Camera 




My Three Sons 




Stagecoach West 




Route 66 




Perry Mason 








The Flintstones 




National Velvet 




77 Sunset Strip 












Sing Along with Mitch 




The Flintstones 




Red Skelton Show 




Wagon Train 



Peter DeMet Productions, Chicago. 
DeMet, producer of three sports shows 
now being syndicated (Championship 
Bowling, All Star Golf and National 
Football League Presents) , plans to film 
the pilot of a new off-beat-format box 
ing show early next month. Finishing 
touches are also being applied to a new 
fishing show which is scheduled for na- 
tional syndication. 

Vic Tanny pilot ■ Charles N. Stahl Adv., 
Hollywood, has announced completion 
of a video tape pilot, Mr. and Mrs. 
(morning exercise show) for its Vic 
Tanny account. Plans call for a series 
of 65 11 -minute tapes shot with a 
gymnasium background. They will de- 
pict a series of exercises starring Kurt 

BROADCASTING, April 10, 1961 





The Untouchables 




Candid Camera 




Real McCoys 




Andy Griffith 




My Three Sons 




Perry Mason 








Route 66 







A rill AnlllrAP in Dornrti^n 

Movemures in raranise 





■ It* II 1 1 vObl 




Surfside 6 



$8,000 & Over 





Sing Along with Mitch 








Wagon Train 




Perry Mason 




Winston Churchill 




The Flintstones 




Andy Griffith Show 




77 Sunset Strip 




The Untouchables 








Red Skelton 




Bell Telephone Hour 



odrry ivioore 




ci ii i c rum 





Mv Throe Cnnc 
my l III cc oUllo 





Over 2,000,000 





Sing Along with Mitch 








The Flintstones 




Red Skelton 








Wagon Train 




My Three Sons 




Twilight Zone 




Perry Mason 




Candid Camera 








Roaring 20's 












Walt Disney Presents 








Sing Along with Mitch 








Red Skelton 








Wagon Train 




The Flintstones 




Perry Mason 




Andy Griffith 



and Carrol Bryan, husband and wife 
team, who are Vic Tanny instructors. 
Vic Tanny, through Stahl, is offering 
the series for sale but will pick up most 
of the tab as a public relations gesture. 

Chef syndicated ■ Chef Cardini, long- 
time west coast air personality and 
salesman, is now starring in The Chef 
Cardini Show, a new syndicated radio 
program created and marketed by 
MediaScope Adv. Ltd., Sacramento. 

New fall entry ■ A half-hour fantasy 
series. Donny Dru, starring eight-year- 
old Scott Lane and Jeff Donnell, will be 
presented on NBC-TV next season in 
a prime time period and date to be an- 
nounced. The series will center around 





Panriiri Pamora 
OallUlU ua III CI a 





Riiflrc Rimnu 
DUgb Dullliy 




77 Sunset Strip 




CBS Reports 




Real McCoys 



1 9 

Garry Moore 

f* Dp 



] III lilct 








R.nn an 73 



U/anrnn Train 
if ciguii 1 1 alii 




Airier Alnnor with Mifnh 

Olllg HlUHg Willi IVIIlLli 




nd Win Uc 




u ii ii oiiiunc 




Pprrv Macnn 
r ci i y lYiadull 




Anriv Griffith 

nliuy Ul lllllll 


A 1 


bdllUlU UdHIGl d 



A 1 


PRC Rpnnrfc 


A 1 



Pool MfPnuc 
ncdl rrlLUUjd 



A 1 



Roaring 20's 




Red Skelton 




One Happy Family 




■ Intmi^hohlac 






LftfJ C Ul LIU II 



Under 50,000 





tin nun 7a 




Anriv Griffith 

HIIUj Ul lllllll 




OHIg HlUllg Willi ml ILII 




Waonn Train 

VVdgUII lldlll 





Rau/hi rlo 
nd will uc 




Roa! MrPnuc 
ncdl sVltbUyi 




Mv Thrpp Cnnc 
my 1 ill CC OUllo 




Riff oman 






Rpri ^kpltnn 
ncu onciiuil 


yi c 


Rnntp fifi 
nUUlC Do 










The Flintstones 




Pprrv Macnn 
r ci i j ividoiiii 








Matty's Funday Funnies 












Vi/arrnn Train 
YvcrgUII lldlll 






Roal MrPnuc 
ncdl IVIUbUjo 




Anriv Griffith 

Hiiuy ui ii ii in 


A Q 



Matinn^l Uoluot 
ndlllllldl VclVcl 









nUulc Do 





Panriiri Pampra 

vdllUlU OdIIICI d 




Riincrnnlf a 





iviy i nice oono 





Red Skelton 








Father Knows Best 




The Flintstones 




Perry Mason 



an imaginative youngster who visualizes 
himself in a succession of heroic and 
adult roles, including a naval captain, 
a space explorer, a major league ball 
player and a daredevil test pilot. It is 
being produced by Screen Gems in 

Programming. ■ Filmaster Inc. has 
signed Otto Graham, head football 
coach and director of athletics at the 
U. S. Coast Guard Academy in New 
London, Conn, to star in Touchdown, 
a new half hour tv football series which 
began filming last month. Produced in 
cooperation with the National FootbaD 
League, each program will feature teams 
of top NFL players who will compete 
in passing to both stationary and mov- 


ing targets, as well as receivers. Sub- 
stantial cash prizes will be awarded 
each week. Nat Perrin, Filmaster vp 
in charge of programs, will be executive 
producer. Fritz Goodwin, Filmaster 
director of program development has 
been assigned producer, with Richard 
Cunha director. 

Broadcast International 
files for stock offering 

Broadcast International Inc., New 
York programming company which sup- 
plies public relations "documentaries" 
to foreign and domestic radio and tv sta- 
tions, has filed with the Securities & 
Exchange Commission to offer 60,000 
shares of common stock to the public 
at $5 per share. 

The company claims some 500 sta- 
tion-clients and an impressive roster of 
clients for whom it produces programs 
on subjects related to their product, in- 
tended to further the clients' corporate 
image (Broadcasting, Feb. 13). BI 
also transmits live and transcribed pro- 
grams from its New York studios to 
overseas stations via shortwave. 

Income for the year ended Nov. 30, 
1960 was $195,041; operating expenses 
$150,467 and net profit (after taxes) 

Bilingual ABC News 

Unless U.S. newsmen become 
bilingual they may soon lose out 
in the growing competition in the 
field of international journalism, 
James C. Hagerty, ABC vice presi- 
dent in charge of news, special 
events and public affairs, told a 
luncheon meeting of the Academy 
of Television Arts & Sciences in 
Chicago Wednesday. ABC won't 
be guilty, he said, and has insti- 
tuted a new policy of paying one- 
half of the tuition for any news- 
man who enrolls at Berlitz or 
some equally competent school. 
Mr. Hagerty said 10 network 
newsmen already have taken ad- 
vantage of the offer. Earlier the 
new ABC news executive an- 
nounced a policy of having re- 
porters on the beat report on the 
air to give authority to the news 
(Broadcasting, March 6). 

$31,202, or 26 cents a share. There 
are 120,000 shares in the company, in 
addition to those offered to the public, 
owned by its president and founder, 
L. Nicholas Dahlman. BI's book value 

as of Nov. 30 date was $41,000. 

Mr. Dahlman's salary is $22,500; 
David Prowitt, vice president, formerly 
with American Airlines (one of BI's 
clients), earns $15,000; Ann Mannara, 
secretary-treasurer, earns $10,000. 

The filing states that the proceeds of 
the stock sale will be used to buy broad- 
cast equipment and to expand the com- 
pany's services and its sales, production 
and advertising departments. Offices are 
at 3 West 57th St., New York 19, N. Y. 

Ziv-UA reveals plans 
for eight new tv series 

Ziv-United Artists announced last 
week that the company is preparing a 
total of eight tv series for syndication 
on a schedule of one show every two 
months. King of Diamonds, starring 
Broderick Crawford, is the company's 
first series in its expanded activity. 

Details on other Ziv-UA series will 
be announced as they are placed into 
release, a company spokesman said. 

Ziv-UA officials held sales briefings 
in New York last week on King of 
Diamonds, which is going into im- 
mediate release. The series stars Mr. 
Crawford as chief of security and re- 
covery for the diamond industry. 


Mr. Rover 


Hal Rover, former- 
ly vp, account super- 
visor on P & G at 
Compton Adv., N. Y., 
joins Sullivan, Stauf- 
fer, Colwell & Bayles, 
that city, as vp and 
account supervisor on 
Lipton Tea. Mr. Rov- 
er, who was with 
Compton for more than eight years, 
previously served as salesman for book 

Robert H. Higgons and Robert L. 
Nicholas, account executives, Ted 
Bates & Co., N. Y., elected assistant 

Robert L. Williams, radio account 
executive, Daren F. McGavren Co., 
N. Y., moves to San Francisco to be- 
come manager of company's office 

Jose M. Vicente, formerly of Island 
Networks of Puerto Rico, joins San 
Juan office of J. Walter Thompson as 
account executive. 

Louis F. Slee, formerly of GPL Div., 
General Precision Inc., N. Y., joins 
Fuller & Smith & Ross, that city, as 
pr account executive. 

Joel Stein, formerly of Grey Adv., 
N. Y., joins Smith/Greenland, that city, 

as account executive on Melnor lawn 
sprinklers and Alba non-fat dry milk. 

Leo J. Turner, vp, Selvage & Lee, 
N. Y., joins BBDO, that city, as pr 
director. Richard M. Detwiler becomes 
manager of pr department. Mr. Turner, 
who was in charge of financial pr at 
Selvage & Lee for six years, previously 
was associate editor of Newsweek, in 
charge of business news. Mr. Detwiler 
is rejoining BBDO, where he was man- 
ager of corporate pr for four years. 

Research center 

A new communication research 
center has been established at 
Brandeis U., Waltham, Mass., 
with Louis G. Cowan, formerly 
president of CBS-TV, as director. 

The center will stress research 
into specific areas of communica- 
tion affecting contemporary life, 
from politics and international re- 
lations to education and the for- 
mation of group attitudes. 

Assisting Mr. Cowan will be 
Henry Morgenthau III, executive 
producer with educational station 
WGHB-TV Boston. 

The center was set up with an 
initial grant by Samuel Schulman 
and wife. Mr. Schulman is presi- 
dent of George McKibbin & Sons, 
book publisher. 

He was most recently with Grey Adv. 

Donald J. Dougherty named advertis- 
ing manager of Remington Rand elec- 
tric shaver (International). He had 
previously served in similar position 
with Atlantic Div., of Pan American 
World Airways. 

William E. Conner, account execu- 
tive, BBDO, Minneapolis, elected vp. 

George V. Grulich, account execu- 
tive, C. J. LaRoche & Co., N. Y., named 
vp and marketing director, as well as 
member of agency's plans board. 

Lyman B. Cooper, creative director 
of art and tv, and Clinton Carpenter, 

creative director of copy elected vps 
of Street & Finney, New York. John 
DeBenham, formerly with Doherty, 
Clifford, Steers & Shenfield, joins agency 
as assistant vp in charge of tv produc- 

William S. Stockdale and Allan B. 
Clamage appointed vps, Grant Adv., 
N. Y. Mr. Stockdale is senior account 
executive on International General Elec- 
tric. Mr. Clamage, who started with 
Grant in Detroit, transferred to N. Y. 
office last year. 

Sherman J. McQueen elected vp of 
Foote, Cone & Belding, Los Angeles. 
Mr. McQueen is director of broadcast 
for both Los Angeles and San Fran- 
cisco FC&B offices. 


BROADCASTING, April 10, 1961 

Commercial touch in Ivy League 

George T. Mascott Jr., has been 
named general manager of Dart- 
mouth College *s WDCR. Other mem- 
bers of new directorate are James 
W. Varnum as program director; 
James M. Knappenberger as chief 

engineer; Thomas P. Hall as busi- 
ness manager and J. Philip Smith 

administrative director. WDCR 
claims to be only commercial am 
station in U. S. entirely owned and 
operated by undergraduates. 

Roy A. Meredith joins pr department 
of Ketchum, MacLeod & Grove, New 
York. Mr. Meredith had just com- 
pleted writer-directorial assignment for 
Doric Productions, Beverly Hills. 
Alfred Zalon, formerly art director of 
American Cancer Society, joins in sim- 
ilar capacity. 

George R. Garrett joins radio and tv 
department of Wermen & Schorr, Phila- 
delphia, as coordinator with agency's 
market research director. Grace E. 
Mathias from radio and tv department 
to print media as assistant to director. 

Tom Morrow joins copy department 
of Allen & Reynolds, Omaha advertis- 
ing agency. Mr. Morrow had previous- 
ly been continuity and promotion direc- 
tor of KBON, that city. 

Morton P. Trachtenberg, formerly of 
BBDO, N. Y., joins Ben Sackheim, 
that city, as director of interior furnish- 
ings group. 

Jerome J. Lawson appointed man- 
ager of advertising and promotion, Or- 
ganic Chemicals Div., American Cyan- 
amid Co., Bound Brook, N. J. 

Lynn Kimmel, formerly of Ogilvy, 
Benson & Mather, N. Y., joins Kenyon 
& Eckhardt, that city, as senior copy- 

Howard Ray, for past 10 years senior 
partner in Ray & Berger, product pub- 
licity firm, joins Mack Agency, Los 

Milton Rich, formerly publicity di- 
rector of WCBS New York and' edi- 

torial associate of CBS-TV's Person to 
Person program, has established own 
publicity and pr firm with offices at 
18 E. 48th St., New York 17, N. Y. 
Telephone number is Plaza 2-5278. 

Marilyn Modern, assistant to librar- 
ian, American Assn. of Advertising 
Agencies, named librarian, replacing re- 
tiring Florence T. Rowley. 


William L. Clark, formerly vp and 
director, Western division, ABC Films 
Inc., joins Peter M. Robeck & Co., 
N. Y., as vp in charge of western op- 
erations and sales in Los Angeles. 

manager of KMNS Sioux City, Iowa. 
Mr. Jenkins was formerly on station's 
sales staff. 

Gene C. Loftier II, formerly general 
manager of KCOG Centerville, Iowa 
to KVOY Yuma, in similar capacity. 

Bob Rorhs resigns as general man- 
ager of KJAY Topeka, Kan. 

Jeff York, former XEAK Tijuana 
sales manager, to KSON San Diego, as 
general manager. Blaine Cornwall and 
Harry Bulow named assistant manager 
and sales manager respectively. 

Bailey W. Hobgood Jr., and Thomas 
F. Ashcraft named general manager and 
commercial manager respectively of 
WM1T-FM Clingman's Peak, N. C. 
Both previously held similar positions 
with WYFM-FM Charlotte. 

David D. Larsen appointed special 
assistant to general manager of KNOB 
Long Beach, Calif. 

Robert A. Davis 

appointed acting sta- 
tion manager of 
KPLR-TV St. Louis. 
Prior to assuming his 
new duties, he had 
been administrative 
assistant to president 
and general manager. 
Adele K. Shelly 
named to newly created position of di- 
rector of promotional services. Miss 
Shelly has been with station since Sep- 
tember 1960. 

Joseph W. Fitzpatrick, director of 
internal audit and systems department, 
AB-PT, named assistant to comptroller 
James L. Brown. John J. Brennen, 

formerly director of accounts, Bloom- 
ingdale's department store, N. Y., joins 
AB-PT, filling vacancy left by Mr. 

r. Davis 

Robert Jenkins promoted to general John P. McWeeny named account 

America's Leading Business Brokers 

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BROADCASTING, April 10, 1961 


Mr. Otter 

executive in Chicago office of newly 
formed Storer Television Sales (rep 
firm). He formerly served in similar 
position with Edward Petry & Co. 

Adrian R. (Bud) Cooper, formerly 
account executive for WHLO Akron, 
Ohio, promoted to local sales manager. 

Robert S. Stevens named operations 
manager of WCAE Pittsburgh. Mr. 
Stevens for past five years has been 
associated with McLendon radio chain 
in various capacities. 

John M. Otter, of 

NBC Special Program 
Sales staff, named di- 
rector of Special Pro- 
gram Sales, NBC-TV. 
Mr. Otter, who as- 
sumes duties of Ed- 
win S. Friendly Jr., 
was previously asso- 
ciate producer of To- 
day show, commercial producer of 
Home show, and production assistant 
on Armstrong Circle Theatre. 

William A. Earman and Richard C. 
Fellows named operations manager and 
sales manager, respectively, of WPDQ 
Jacksonville. Mr. Earman is also news 
director while Mr. Fellows had been 
operations manager and air personality. 

Robert J. Zimmerman named local 
sales manager for KRUX Glendale, 

Bill Whalen named to newly created 
post of assistant editor-in-chief of news 
for WNAC-AM-TV Boston, as well as 
Yankee Network. He formerly served 
as news director of WICC Bridgeport, 

Thomas Rose, chief director, WTOL- 
TV Toledo, named production manager. 

Sheldon Fisher, production director 
of WTHI Terre Haute, Ind., to director 
of operations and sales, WTHI-FM. 

Allan Bean, previously copywriter 
for WTTV (TV) Bloomington-In- 
dianapolis, to WPTA (TV) Roanoke, 
both Indiana, as continuity director. 

Richard C. Dreyfuss appointed pro- 
gram manager of WPRO-TV Provi- 
dence, R. I. He had served in similar 
position with WSAZ-TV Huntington, 
W. Va. 

Robert Kennedy, previously vp TV 
Motion Picture, Richmond, Va., named 
film director of WXEX-TV, that city. 

Mel Mains, former acting director 
of Agricultural Hall of Fame, named 
news director of KBEA and KBEY- 
FM Kansas City. 

Guy Andrews, former program direc- 
tor of WHEB Portsmouth, N. H., ap- 
pointed news director. He is being 
succeeded as program manager by Ray 

WBC's "first" 

Harold Arlin, Mansfield, Ohio, 
an employe of Westinghouse 
Electric Corp. for 43 years and 
whom Westinghouse claims was 
the world's first regular radio an- 
nouncer, was honored last week 
at company's 75th annual stock- 
holders meeting in Pittsburgh. 
Mr. Arlin received Westinghouse 
Order of Merit, highest honor 
company can confer on an em- 
ploye, "for his pioneering work 
with Westinghouse Broadcasting 
station KDKA (Pittsburgh) as 
world's first regular radio an- 
nouncer; for favorable recogni- 
tion he has brought to Westing- 
house through his participation 
and interest in community pro- 
grams, particularly those afford- 
ing improved educational oppor- 
tunities for young people, and for 
his loyal service to Westing- 

Dunphy, air personality at station. Dick 
Ring joins staff as disc jockey. 

Dick Kelliher, formerly assistant na- 
tional sales manager for Adam Young 
Co., to KFRC San Francisco, as na- 
tional sales manager. 

Prem M. Kapur, formerly local and 
regional account executive, WCAU-TV 
Philadelphia, joins H-R Television, 
N. Y., as account executive. 

Norman Hayes joins WJXT (TV) 
Jacksonville, as account executive. Joe 
Grawet, previously production manager 
and air personality with WESH-TV 
Daytona Beach, Fla., named air per- 

Richard T. Williams appointed ac- 
count executive for WEAM Arlington, 

William M. Alex- 
ander named com- 
mercial manager of 
WFMY-TV Greens- 
boro, N. C. He form- 
erly was local and re- 
gional sales manager, 
and prior to that 
served as account ex- 
Mr. Alexander ecutive in sales de- 
partment. Before that, he was vp in 
charge of tv for Hege, Middleton & 
Neal, advertising agency, that city. 

Ted W. Cooke, formerly program 
manager of KOIN-TV Portland, Ore., 
named director of operations, tv, of 
parent Mount Hood Radio and Televi- 
sion Broadcasting Corp. Luke L. Rob- 
erts succeeds Mr. Cooke as program 
manager. He previously handled sta- 
tion's production and public affairs 

Carl Shook named director of opera- 
tions for WOWI New Albany, Ind. He 
had previously served as program and 
sales consultant for KWAM Memphis. 

Tom Rounds appointed program di- 
rector of KPOI Honolulu, replacing 
Ron Jacobs who is assuming other ex- 
ecutive responsibilities. Bob Lowrie 
named director of news and special 
events, while Tom Moffatt becomes 
musical director. David Donnelly joins 
news staff. 

Richard H. Schutte 

named western radio 
sales manager for 
Metropolitan Broad- 
casting properties. Mr. 
Schutte, who will 
headquarter in San 
Francisco, had been 
previously vp in 
charge of Pacific Mr. Schutte 
Coast operations for Robert E. East- 
man & Co.. and prior to that general 
sales manager of KCBS, that city. 

Bill Hare named associate farm di- 
rector of KWTV (TV) Oklahoma City. 
Mr. Hare is former executive secretary 
of Oklahoma City Livestock Exchange. 

Jack Lowe, formerly of WWDC 
Washington, D. C, joins WFYI Garden 
City, N. Y., sales staff. 

Murph McHenry, program director 
for WQTY Jacksonville, resigns to be- 
come director of advertising and pr with 
department store chain. 

H. Needham Smith resigns as sales 
manager of WTRF-TV Wheeling, 
W. Va., to join Taft Broadcasting Co., 
in Cincinnati in executive capacity. 
Other personnel changes at WTRF-TV: 
George Diab, news and sports director, 
named operations manager; Cyril J. 
Ackermann, regional sales manager, 
promoted to national sales manager; 
C. Kirk Jackson, sales service manager, 
named regional sales manager. James 
H. Knight, promotion director, takes on 
additional duty of merchandising man- 
ager and Wesley M. Manley, public 
service director, named in charge of 
traffic and systems. 

Norman F. Cissna, local sales man- 
ager of WNBQ (TV) Chicago, pro- 
moted to assistant general sales man- 
ager. Jack Hauser, manager of sales 
development, succeeds Mr. Cissna as 
local sales manager. 

Jack Pavis, account executive, Theo- 
dore Sills, Chicago, joins KABC Los 
Angeles, publicity-promotion staff. 

E. Robert Nassikas appointed staff 
writer for WIIC (TV) Pittsburgh. He 
previously served as newspaper and ra- 
dio editor for UPI, that city. 


BROADCASTING, April 10, 1961 

Ralph Rowland joins announcing 
staff of WAIT Chicago. He was form- 
erly air personality with KHOW Den- 
ver, where he is being replaced by Dick 
Brehm, who had been traffic manager, 
that station. 

Roger Martin, formerly staff an- 
nouncer of WVOS Liberty. N. Y., and 
member of production staff of WNTA- 
TV New York to KUTY Palmdale, 
Calif., as air personality. 

Grant Price, former news director 
for KXEL Waterloo, Iowa named to 
similar position for WMT-AM-TV 
Cedar Rapids, Iowa. 

Reb Foster joins KYW Cleveland as 
air personality. He previously served 
as program director and disc jockey 
with KICN Denver. 

Dick Thomas joins KSTT Davenport, 
Iowa, as air personality. 

Jim Tate and Bobby Lyons join WIP 
Philadelphia air personality staff. Mr. 
Tate served in similar capacity with 
WCKR Miami, while Mr. Lyons com- 
peted with him over WQAM, also 

Dick Landfield, formerly KTHS 
Little Rock, to WSPD Toledo, as air 


Frank Stephan, former vp in charge 
of Detroit office, Van Praag Produc- 
tions, named vp in charge of national 
sales, with headquarters in N. Y. 

Robert Weisberg joins Trans-Lux 
TV Corp., New York. Mr. Weisberg 
will serve in executive capacity in new 
tv division. 

Kirk Torney, formerly managing di- 
rector, CBS Ltd., London, joins Seven 
Arts Associated, N. Y., as director of 
station representative sales. 

Alder M. Jenkins, formerly presi- 
dent, Aldros Assoc., N. Y., joins Tele- 
PrompTer Corp., as New England dis- 
trict sales manager, Communications 
Systems Div. 

Cornwell Jackson, Hollywood tv ex- 
ecutive, appointed chairman of execu- 
tive committee for Second International 
Assembly of Academy of Television 
Arts and Sciences, to be held in Los 
Angeles in 1962. 

Melville B. Nimmer resigns as coun- 
sel for Writers Guild of America, West, 
in order to devote his entire practice to 
representation of individual clients. 

Reuben Bercovitch, executive of Wil- 
liam Morris Agency resigns to form 
own packaging firm for tv and motion 
pictures. Offices will be located at 120 
El Camino Drive, Beverly Hills. 

BROADCASTING, April 10, 1961 


George Konkol appointed general 
manager of microwave device opera- 
tions of Sylvania Electric Products, 
Mountain View, Calif. Mr. Konkol, 
who succeeds Myer Leifer, resigned, 
had been general manufacturing man- 
ager of Sylvania's parts division. 

Ely Francis appointed director of 
planning for international division of 
RCA. He had served as assistant con- 
troller and as coordinator of interdivi- 
sional transactions in budgetary plan- 
ning and controls unit of corporate staff. 

Martin W. Lyon appointed sales en- 
gineer, semiconductors, midwest region, 
for CBS Electronics, Danvers, Mass. 
(manufacturing division of CBS Inc.). 

Richard Swan to sales staff of broad- 
cast equipment division of Sarkes Tar- 
zian, Bloomington, Ind. Mr. Swan was 
previously national sales manager, Gen- 
eral Communications, Fort Atkinson, 

George R. Simkowski appointed mar- 
keting manager of Webcor Sales Co., 
in Chicago. He has been advertising 
manager for past two years and before 
that assistant advertising manager. Ed- 
ward C. Stern named advertisting and 
sales promotion manager of Webcor- 
Dormyer, that city. 


Albert J. Lubin, previously director 
of Office of Public Information, USIA, 
named assistant administrator (informa- 
tion services) of Small Business Admin- 


Arthur Scheiner, member of Wash- 
ington communications law firm of Cot- 
tone & Scheiner, has become member 
of firm of Lyon, Wilner & Bergson, 
same city. Mr. Scheiner was chief of 
FCC's Rules & Standards Division, 
Broadcast Bureau, when he resigned in 
1954 to go into private practice. 


Clarence Worden, 64, director of 
public affairs and assistant to general 
manager, WCBS-TV New York, died 
April 4 at Le Roy hospital, N. Y., of 
heart attack. 

Jack Kane, 37, music director of 
Canadian Broadcasting Corp., died of 
cancer at Toronto on March 27. He 
had been with CBC since 1949, did 
summer replacement show for CBS in 
1958 and tv spectacular for CBS star- 
ring Ethel Merman. 

Albert Black, 40, free-lance tv pro- 
ducer, died of heart attack at his home 
in Lido Beach, Long Island, April 1. 


Roanoke .Virginia 

• • • the 





tradition ! 




:1 4 iA.*M :m *-n 






Reviewing plans for the Captain 
Kangaroo kid concert in Chicago 
next month are (I to r): William 
Zelin, advertising manager, Certi- 
fied Grocers of Illinois; Hal Abrams, 

WBBM-TV Chicago account execu- 
tive; Les Spencer, sales manager, 
Country's Delight milk, and Bill 
Olendorf, vice president, Tobias, 
O'Neil & Gallay. 

Big Chicago campaign for the 'Captain' 

When CBS-TV's Captain Kanga- 
roo arrives in Chicago next month 
for his "Fun With Music" kid con- 
cert at McCormick Place, 5,000 
youngsters will be in the audience 
and hundreds of thousands more 
will be watching via WBBM-TV 
there. This massive pre-sell will be 
accomplished through a $100,000 
multiple-media promotion invest- 
ment by Certified Grocers of Illi- 
nois Inc. through Tobias, O'Neill 
& Gallay, Chicago. Object: to sell 
Country's Delight brand milk, a 
Certified product. 

Virtually all radio stations in the 
market will carry spots on the event 
this month. WBBM-TV shows will 
boost it too. Double-truck news- 

paper ads are scheduled, plus post- 
ers and billboards. Children are regi- 
stering at local Certified stores for 
chances to win McCormick Place 
tickets, with total entries expected to 
run into the millions. The one-hour 
live show will be given May 7, fea- 
turing a 60-piece CBS symphony 
orchestra with Bob Keeshan appear- 
ing in his role as Captain Kangaroo. 
The program, by video tape, will be 
repeated on WBBM-TV on May 14, 
Sunday 6-7 p.m., bumping the CBS- 
TV episodes of Lassie and Dennis 
the Menace that night. The agency 
estimates the five-week buildup 
campaign will top 32.2 million ad- 
vertising impressions. 

WQAM's contest winners 

WQAM Miami and its rep firm, John 
Blair & Co., N. Y., have won a number 
of new friends in the advertising world 
as a result of their recently completed 

Contestants were to submit their ver- 
sion of the number of times WQAM 
appeared in Miami Metro Pulse, Octo- 
ber/November, 1960; slogans based on 
the call letters and a description in 56 

words or less of what they liked best 
about the station. 

As an incentive a deluxe grand prize 
was offered — a week trip to Miami 
Beach and Nassau. It was inspiring 
enough to Richard Grahl, William Esty 
Co., N. Y., who went on to win the con- 
test. He was presented with his booty 
by John Blair, president of the rep firm 
bearing his name. Nine other contest- 
ants won prizes ranging from $25 in 
cash to weekend trips to Miami. 

Bay area fm stations 
hold big promotion 

The San Francisco Bay Area Fm 
Broadcasters have completed what they 
describe as the biggest fm promotion in 
that community's history and perhaps 
the biggest anywhere. 

Proclaiming March as Fm Month, the 
area's 12 fm stations joined forces and 
finances in a major saturation that they 
say reached 90% of the area's 3 million 
people. The group spent about $50,000, 
got 3,000 on-air spots from its combined 
membership and worked additional tie- 
ins with newspapers, billboards, hi-fi 
dealers and television. 

And when all had cleared it was 
generally felt that San Franciscans were 
aware of the fm story. In both San 
Francisco and Oakland, the respective 
mayors declared an Fm Week, using the 
central theme "Everything Sounds 
Better on Fm Radio." 

Stations participating in the activity 
were: KAFE (FM) , KBAY-FM, KBCO 
(FM), KEAR (FM), KJAZ (FM), 
KSFR (FM), and KWME (FM). 

Books and films used 
in CBS Films promotion 

New books and 16 mm films for non- 
theatrical distribution will give extra 
mileage to a number of CBS-TV pro- 
grams distributed by CBS Films Inc. 
Last week CBS Films licensed Dell Pub- 
lishing Co. to create and publish an 
original paperback novel based on 
Danger Man, a new British-produced 
adventure series which started on the 
network last Wednesday (April 4), 
8:30-9 p.m. EST). 

Murray Benson, CBS Films' director 
of licensing, also announced the authori- 
zation of Carousel Films Inc. and the 
text-film division of McGraw-Hill Pub- 
lishing Co. to handle non-theatrical dis- 
tribution of four CBS Reports programs. 
"The Influential Americans" and "The 
Beat Majority" (both to Carousel), and 
"Harvest of Shame" and "Crossroads 
Africa — Pilot For a Peace Corps" (both 
to text-film) will be distributed to 
schools, government agencies, colleges, 
social groups, libraries, etc. Carousel 
also will release in 16 mm form the 
award-winning Terrytoons cartoon, "Jug- 
gler of Our Lady." 

In other new licensing arrangements, 
Earle Pullan Co., Toronto, has started 
production of stuffed toy versions of 
the cartoon characters Deputy Dawg 
and Mighty Mouse. Also, Little Brown 
Co. will publish hard-cover books based 
on "The Years Between" and an untitled 

BROADCASTING, April 10, 1961 

book about four great battles of World 
War II. J. B. Lippincott Co. will publish 
a book based on '"Big City — 1980." All 
three books will be adaptations of The 
Twentieth Century programs (CBS-TV 
Sun. 6:30-7 p.m. EST). 

A break for the competition 

KCPX-TV Salt Lake City is giving its 
competition more than an even break in 
advance program promotion, a test of 
how far a station will go to serve the 
public interest. 

On its Noon News (12:30-1 p.m.), 
each Tuesday, Howard Pearson, tele- 
vision columnist for The Deseret News 
& Telegram, reviews forthcoming pro- 
grams of Salt Lake City's three com- 
mercial stations in addition to KUED 
(TV), U. of Utah educational station. 
Mr. Pearson emphasizes only those 
features he feels have a cultural, infor- 
mative or educational value. 

KGBS-the problem solver 

To determine what Southern Cali- 
fornians feel are the biggest problems 
of this fast-growing area, KGBS Los 
Angeles is telephoning residents asking 
what the problems are, whether they 
are satisfied with the way they are being 
handled and what KGBS can do to 
help expedite a solution. Letters have 
been sent to business and civic leaders 
and the station appeals to listeners to 
write their views by airing an announce- 
ment recorded by Wendell Campbell, 
managing director. Results of the three- 
pronged survey will be summarized in a 
report to be made public in May. The 
report will be followed by a series of 
programs in which experts will analyze 
the problems and suggest possible solu- 

The viewers were confused 

WXYZ-TV Detroit and CKLW-TV 
Windsor, Ont. (across the river) joined 
hands for an April Fool's gag that 
might produce a more far-reaching ef- 
fect than its original intent. 

The two stations successfully swapped 

Big RAB mailing 

Radio Advertising Bureau mem- 
ber stations last week launched 
what they call "the world's largest 
jumbo postcard mailing." were 
sent on 8V2" XT1" cards, issued 
by the bureau to local and regional 
advertisers and their agencies. 

Copy blocks in the "16 for '61" 
campaign stress facts of radio's 
coverage, economy, growth and 
reach, with each card elaborating 
on one radio fact. 

their 5 p.m. high rated kids' shows (The 
Three Stooges on WXYZ-TV for Jingles 
in Boofland on CKLW-TV), both of 
which have been engaged in a strenuous 
ratings battle for top position. 

Before the idea could be a reality, a 
number of problems first had to be 
solved. The sponsors (about a half 
dozen of them) stayed with their re- 
spective stations; the shows played it 
straight, eliminating gags because of the 
international aspect; union personnel 
had to be made happy as did manage- 
ment. Evenually all was worked out. 
So for thousands of Detroit-Windsor 
youngsters it was quite a gag. For those 
who take stock in ratings it was some- 
thing else — and they are waiting and 
watching to see just what happened 

Drumbeats . . . 

Radio Month aids ■ Radio stations us- 
ing Pitney-Bowes postage meters can 
use a special engraving with Radio 
Month promotion material, NAB an- 
nounced in reporting it had mailed the 
1961 National Radio Month kit to near- 
ly 2,300 radio stations. Radio Month 
is May. In addition to the usual ideas 
on the promotion. NAB has also avail- 
able on an order basis bumper strips, 
speakers guide and booklets on careers 
in radio and on broadcasting in general. 
A series of musical jingles is also 
planned for distribution for the month- 
long campaign. 

'Opry' contest ■ The fourth annual tal- 
ent contest in connection with Keystone 
Broadcasting System's weekly half-hour 
Grand Ole Opry program, sponsored 
by Pet Milk Co., St. Louis, through 
Gardner Adv. there, will be conducted 
April 17-May 27 by the 120 KBS affil- 
iates and 14 other stations carrying the 
series. Local winners will compete in 
semi-finals and six finalists will go to 
WSM Nashville in late June. There 
were 5,000 entries last year. Keystone's 
program is based on WSM's long-run- 
ning Grand Ole Opry show. 

Reminder ■ WLBZ-TV Bangor, Me., is 
fast becoming the best "friend of the 
motorist" in that state. Maine law calls 
for drivers to renew their licenses on 
or before each birthday. Because of 
the great financial strain, the state can 
not assume the responsibility of remind- 
ing motorists that their permits are 
about to expire. So a number of for- 
getful drivers find themselves with a 
problem. But WLBZ-TV came to the 
rescue — at least in the eastern part of 
the state — with a "happy birthday, don't 
forget to renew your drivers license," 
spot announcement several times daily. 
It is working so well that the idea 
has been passed on to the Maine Assn. 
of Broadcasters for widespread use 
throughout the state. 



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ISBA would cut official network to one program, 
split equally among three independent channels 

The most revolutionary plan for tv 
in Britain since the introduction of a 
commercial network five years ago has 
just been announced by the Incorpo- 
rated Society of British Advertisers 
(ISBA). The ISBA plan would abolish 
BBC as a separate network and set up 
three independent channels giving near- 
national coverage. 

BBC would continue to produce 
"quality" programs to be broadcast con- 
tinuously — but at different times — on 
all three channels. At all times one 
channel would carry a BBC program 
and the other two independent pro- 

The effect would be that BBC pro- 
grams would occupy one-third of the 
time in each channel but would not be 
available on a separate network. Sched- 
ules would be snuffled daily to insure 
allocation of prime time between BBC 
and independent programs. 

Member-companies of ISBA provide 
more than two-thirds of the total spent 
on tv advertising. Naturally, the future 
of broadcasting is of prime importance 
to them. Hence their radical scheme 
which has been submitted to the Pilk- 
ington Committee (set up by the gov- 
ernment to look into the future of tv 
and radio and headed by Sir Harry 

Says ISBA of the plan: "... BBC 
would be free of the compulsion to cater 
for the mass audience and could concen- 
trate on 'quality' programs while, at the 
same time, the spread of their programs 
through independent channels would 

guarantee each channel 'balanced' pro- 

Financing for BBC originations could 
be met from an appropriate slice of the 
independents' revenue, ISBA suggests. 
And, importantly, the annual tv license 
fee of $12 could be considerably re- 
duced if not abolished, it was claimed. 

An advantage of the plan is that it 
could be inaugurated immediately and 
would not be affected by any future 
change in' line definition on British tv 
sets, ISBA claims. 

BBC names U.S. reps for 
its program sales 

British Broadcasting Corp. has an- 
nounced the appointment of Lester M. 
Malitz Inc., New York, to act as U.S. 
representative in the sale of sporting 
and other outside events in which BBC 
owns exclusive rights. 

BBC-TV's remote broadcast depart- 
ment contributes over 10 hours of pro- 
gramming to an average 60-hour tv 
week. Approximately eight hours are 
devoted to sporting events and two 
hours to national events. 

The BBC in its first distribution 
agreement with an American tv film 
distributor, appointed Peter M. Robeck 
& Co., New York, as U.S. distributor 
of its Shakespearean drama series, An 
Age of Kings. 

Dennis Scuse, BBC tv representative 
in the U.S., said the agreement resulted 
from "the overwhelming reception" of 
An Age of Kings in New York and 

Washington under the sponsorship of 
Standard Oil of New Jersey. 

Through arrangements with National 
Educational Television, New York, 
which previously purchased the series 
for showing next fall on all NET-affili- 
ated stations, Metropolitan Broadcasting 
Co. started the series on its WNEW- 
TV New York and WTTG (TV) Wash- 
ington. Neither city is served by a NET 

CAB announces radio-tv 
basic training courses 

Because of a shortage of trained per- 
sonnel in the foreseeable future, the 
Canadian Assn. of Broadcasters is spon- 
soring a special basic training course in 
broadcasting at the Ryerson Institute of 
Technology, Toronto, Ont., May 8- 
June 2. A maximum of 100 students 
will be able to take this course, each 
one to be sponsored by a CAB member 
station. The course will cost students 
only $25. Special railway transporta- 
tion rates have been arranged by the 
CAB for students from all parts of 

The training course will be held in 
the new $4 million radio-television 
building of the Ontario government's 
Ryerson Institute, equipped with mod- 
ern facilities. This includes seven tv 
cameras, with camera chains; 10 audio 
booths for announcing, very latest in 
audio and video tape facilities. 

Lecturers for the course include top 
authorities on Canadian broadcasting, 
among them Dr. Andrew Stewart, 
chairman of the Board of Broadcast 
Governors, regulatory body; Murray T. 
Brown, CFPL-AM-FM-TV London, 
Ont., and president of CAB; and Al- 
phonse Ouimet, president, Canadian 
Broadcasting Corp. 

Gen. Sarnoff suggests world-wide tv channel for U.N. 

A world-wide tv channel for the 
United Nations — to be used to bring 
to 1 billion people first-hand pres- 
ence at international debates and 
U. N. programs — was suggested last 
week by Brig. Gen. David Sarnoff, 
chairman of RCA. 

Gen. Sarnoff, at a U. of Detroit 
convocation, foresaw international 
telecasting as the next major step in 
television with the accomplishment 
in five years of ocean-hopping tele- 
vision communications via space 

When this is in existence, he said, 
one channel should be offered to the 

U. N. so that the peoples of the 
world can witness discussions and de- 
bates on world problems in the Gen- 
eral Assembly and Security Council. 
At other times, he said, the U. N. 
could telecast news of its programs 
throughout the world. 

There should be no strings at- 
tached to this offer, he emphasized. 
The U. N. should provide its own 
studio facilities, staff and program- 
ming without hindrance by any 

Such a world-spanning tv channel, 
Gen. Sarnoff further observed, could 
be used for meetings among heads 

of states. These could be on a closed 
circuit basis, with proper scrambling 
of signals for maximum security, or 
wide-open for the whole world to 
watch and listen. Basic here, he said, 
is the principle of free international 
usage of international communica- 

In the next 10 years, there will be 
tv stations in every nation, he esti- 
mated. They will broadcast to 200 
million receivers, with a total audi- 
ence of one billion people, he pre- 
dicted. Right now, he said, there are 
tv stations in 75 countries, serving 
almost 100 million receivers. 


BROADCASTING, April 10, 1961 

ABC makes deal with 
Argentine tv outlet 

American Broadcasting-Paramount 
Theatres last week opened up its 10th 
foreign country with announcement of 
an agreement with Difusion Contem- 
poranea S. A., which will put ch. 11 
Buenos Aires, Argentina, on the air in 
June. This will be 12 Latin American 
station associations for ABC. The deal, 
announced by Donald W. Coyle, presi- 
dent of ABC International Television 
Inc., and Norman Pentreath, president 
of Difusion Contemporanea, is for "fi- 
nancial, programming and administra- 
tive assistance" by the U. S. company. 
ABC also will represent the outfit in 
sales to international advertisers. 

Buenos Aires with 800,000 sets has 
the largest tv circulation of any Latin 
American market, Mr. Pentreath said. 
The city has a population of 4 million, 
claimed the largest in South America, 
and eighth largest in the world. 

ABC's other international interests 
are in five Central American countries, 
Venezuela (the five-station VeneVision 
Network), Ecuador, Australia (two sta- 
tions) and Lebanon. 

British Liberals ask 
ITA reorganization 

British commercial tv contractors, 
constantly under fire from members of 
Parliament for their "profiteering," are 
under a new attack. Donald Wade, M.P. 
for Hudderfield, on behalf of the Liberal 
Party suggested a scheme whereby $3 
million a week advertising revenue 
would be taken from the programmers 
and given to the Independent Television 
Authority (ITA). 

The ITA, in turn, would buy pro- 
grams from the contractors. 

The Liberals, as a means of stream- 
lining the Administration, suggest that 
the 10-member ITA and the nine 
BBC governors be replaced by a direc- 
tor-general for each network under the 
joint supervision of a super-broadcast 

The Liberals charge that the 1954 
Television Act which authorized com- 
mercial tv has set up a whole new ser- 
ies of commercial monopolies. Few 
people then were able to predict the tre- 
mendous profits now being made virtu- 
ally without risk: the combined profits 
of ITV companies last year were more 
than $60 million. 

But, say the Liberals, it is now essen- 
tial that the profit level be reduced and 
the commercial monopolies broken up. 

The ITA charter could be revised, 
they say, to give it greater control over 
contractors' program planning. And 
they should revert to their true function 
of program producers without any direct 

WLIB's cultural exchange program 

To further greater understanding 
and cultural ties between the United 
States and the British West Indies, 
WLIB New York and the Jamaica 
Broadcasting Co., BWI, have agreed 
on an exchange program. WLIB will 
supply a series of American jazz 
programs to Jamaica Broadcasting 

in return for a series on the Islands' 
forthcoming status as an independent 
nation in the British Commonwealth. 
In photo, Harry Novik (1), president 
and general manager of WLIB, con- 
cludes the exchange agreement with 
Premier Norman W. Manley of 

contact with advertisers. 

Liberals want the ITA to be made 
responsible for advertising revenue, 
under heavy taxation. This, they say, 
would preserve the commercial char- 
acter of the network and advertisers 
would still be satisfied. 

BBG head questioned 
on foreign ownership 

Ownership of more than the mini- 
mum 25% of a Canadian radio or tele- 
vision station by foreign interests was 
questioned by the Parliamentary Com- 
mittee on Broadcasting at Ottawa last 

Committee members questioned Dr. 
Andrew Stewart, chairman of the Board 
of Broadcast Governors, on why CFCF 
Montreal (owned by Canadian Mar- 
coni Co., which in turn is owned by 
British interests) was granted the sec- 
ond English television station in Mont- 
real. He was also questioned on the 
ownership of CKLW-TV Windsor, Ont, 
opposite Detroit. 

Dr. Stewart said special order-in- 
council permission was given by the 
Canadian government under the Can- 
ada Broadcasting Act to allow CFCF 
to have a tv station. CFCF, in opera- 
tion at Montreal for 40 years, is the 
oldest broadcasting station in Canada. 
A large percentage of the CKLW shares 
is owned by RKO Teleradio Pictures 
Inc., but the station was licensed prior 

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BROADCASTING, April 10, 1961 


to BBG's establishment. Similar order- 
in-council procedure was granted to 
CKCO-TV Kitchener, Ont., and 
CFCM-TV and CKMI-TV Quebec 
City, Que., in which half the shares are 
owned by Famous Players Canadian 
Corp., in turn owned by Paramount 
Pictures, a U. S. corporation. These 
stations were also licensed prior to the 
BBG's advent. 

Dr. Stewart was also questioned on 
ownership of radio and television sta- 
tions by newspaper interests in view 
of the recent sale of CKEY Toronto to 
a group in which the Toronto Globe 
and Mail, morning daily, has 50% own- 

As compiled by Broadcasting: March 
30 through April 5. Includes data 
on new stations, changes in existing 
stations, ownership changes, hearing 
cases, rules & standards changes, rou- 
tine roundup. 

Abbreviations: DA — directional antenna, cp 
— construction permit. ERP — effective radi- 
ated power, vhf— very high frequency, uhf 
— ultra high frequency, ant. — antenna, aur. — 
aural, vis. — visual, kw — kilowatts, w — watts, 
mc — megacycles. D — day. N — night. LS — 
local sunset, mod. — modification, trans. — 
transmitter, unl. — unlimited hours, kc — kilo- 
cycles. SCA— subsidiary communications au- 
thorization. SSA — special service authoriza- 
tion. STA — Special temporary authorization. 
SH — specified hours. * — educational. Ann. — 

New tv stations 


Hanford, Calif. — Gann Tv Enterprises. 
Granted uhf ch. 21 (512-518 mc); ERP 257 kw 
vis., 138 kw aur.; ant. height above average 
terrain 273 ft., above ground 300 ft. Esti- 
mated construction cost $45,000, first year 
operating cost $52,000, revenue $65,000. P.O. 
address 2300 S. Union Ave., Bakersfield, 
Calif. Studio and trans, location Highway 
99 at Kings River. Geographic coordinates 
36° 29' 40" N. Lat., 119° 31' 48" W. Long. 
Trans. RCA TTU-12A, ant. TFU-24DL. Prin- 
cipals include Harold D. Gann, 50%. George 
L. Naron and Louis Maccagno, 25% each. 
Mr. Gann owns radio-tv productions com- 
pany. Mr. Naron is accountant. Mr. Mac- 
cagno owns bakery. Action March 30. 

BBC surveys education 
on American television 

The BBC has looked at education on 
American television and concluded that 
its own resources can be more usefully 
devoted to the enrichment of education 
than by direct teaching over home re- 
ceivers. Reconnaisance here was part 
of the research that went into an edu- 
cational policy statement by BBC, cov- 
ering both radio and tv but excluding 
programs for schools (nine tv programs 
weekly, 55 radio programs for 29,000 
schools and 9 million supplementary 
pamphlets annually). 

The survey lists current programs 


Existing tv stations 


WOOD-TV (ch. 8) Grand Rapids, Mich.— 
Granted mod. of cp to change type ant., 
reduce ant. height from 1.000 ft. to 970 ft., 
and make other equipment changes; con- 
ditioned to (1) dismantling existing ant. 
structure within 90 days following com- 
mencement of authorized program tests 
from new facilities and (2) whatever action 
commission deems appropriate as result of 
final decision of Court of Appeals in Tele- 
vision Corp. of Michigan Inc. vs. FCC. By 
letter denied petition by WLIX-TV (ch. 10) 
Onondaga to withhold action. Action Apr. 5. 

WITI-TV Milwaukee, Wis. — Granted appli- 
cation to move trans, approximately 9 miles 
south of existing site to location just out- 
side northern Milwaukee city limits, and 
increase ant. height from 980 ft. to 1,000 
ft.; engineering conditions. Action March 30. 


KBLL-TV Helena, Mont.— Helena Tv Inc. 
changed from KXLJ-TV. 

KEZE-TV San Francisco. Calif.— Bay Tv. 
Changed from KBAY-TV. 

KTAL-TV Texarkana. Tex.— KCMC Inc. 
Changed from KCMC-TV. 

New am stations 

Cozad, Neb. Tri-City Bcstg. Co.— 1490 kc, 
250 w. Overall ant. height above ground 
155.5 ft. P.O. address Box 67. Estimated con- 
struction cost $29,615, first year operating 
cost $36,000, revenue $38,500. Principal is 
David F. Stevens Jr. Mr. Stevens owns 
newspaper and office supply business. Ann. 
March 30. 

Donelson, Tenn. Wm. H. Freeman — 1560 

that fit into the enrichment philosophy 
and goes on to suggest some future 
plans and possibilities. Among these, 
BBC-TV will inaugurate next summer 
tv programs designed to contribute to 
serious study, "Further Education" ra- 
dio programs will be extended espe- 
cially ih foreign-language teaching and 
will review its service to young people. 

The BBC fulfills education require- 
ments of its royal charter through its 
programs as a whole and while pro- 
grams should reflect existing tastes and 
interests, they should also work to 
broaden enjoyment of the arts and un- 
derstanding of the world, according to 
the report. 

kc; 1 kw. Ant. height above mean sea 
level 590 ft. P.O. address 2517 Lebanon Rd. 
Estimated construction cost $19,568.41, first 
year operating cost $25,000, revenue $25,000. 
Mr. Freeman has interests in real estate, in- 
surance, development, farming, and bank- 
ing. Ann. March 31. 

Existing am stations 


KNEZ Lompoc, Calif. — Granted change on 
960 kc, from 500 w, D, to 500 w, DA-N, U; 
engineering conditions. Action April 5. 

KGON Oregon City, Ore.— Granted in- 
crease of power from 10 kw to 50 kw. con- 
tinued operation on 1520 kc, DA-1, U; en- 
gineering conditions. Action April 5. 

WRFD Bedford, Pa.— Granted increased 
power on 1310 kc, D, from 1 kw to 5 kw; 
engineering condition. Chmn. Minow not 
participating; Comr. Bartley dissented. Ac- 
tion April 5. 

KVIL Highland Park, Tex.— Granted in- 
crease of power from 500 w to 1 kw, con- 
tinued operation on 1150 kc, DA-D; engi- 
neering conditions. Action April 5. 

KDLM Detroit Lakes, Minn. — Cp to in- 
crease daytime power from 250 w to 1 kw 
and install new trans. (1340kc). Ann. March 

KMIS Portageville, Mo. — Cp to increase 
power from 250 w to 1 kw. and install new 
trans. (1050kc) Ann. March 31. 

WDLC Port Jervis, N. Y. — Cp to increase 
daytime power from 250 w. to 1 kw. and 
install new trans. (1490kc). Ann. March 30. 

WBAX Wilkes-Barre, Pa. — Cp to increase 
daytime power from 250 w. to 1 kw. and 
install new trans. (1240kc). Ann. March 31. 

KBEN Carrizo Springs, Tex. — Mod. of li- 
cense to change hours of operation from 
Unl. to SH: weekdays 6:00 a.m. to 7:00 p.m. 
(1450kc). Ann. March 30. 


WRNS Rensselaer, N. Y. — Fairview Bcstrs. 

WYNS Lehighton, Pa.— Valley Bcstg. Co. 
Changed from WLPS. 

WXVW Jeffersonville, Ind. — Northside 
Bcstg. Co. 

KRAF Reedsport, Ore. — Oregon Coast 
Bcstrs. Changed from KRDP. 

KGRB West Cobina, Calif .—Robert Bur- 
dette & Assoc. Changed from KWCR. 

KBLL Helena, Mont. — Helena Tv Inc. 
Changed from KXLJ. 

WDJS Mount Olive, N. C. — Mount Olive 
Bcstg. Co. 

KNBB Newport Beach, Calif. — Newport- 
Costa Mesa Bcstg. Inc. Changed from KAJS. 

WXRA Woodbridge, Va.-KBVA Inc. 
Changed from WBVA. 

WTHB North Augusta, S. C— North Au- 
gusta Bcstg. Co. Changed from WESN. 

WZUM Carnegie, Pa. — Carnegie Bcstg. Co. 
Changed from WCNE. 

KENT Prescott. Ariz.— H. R. Odom. 
Changed from KZOK. 

WSMD Waldorf, Md— Dorlen Bcstrs. Inc. 

WEND Ebensburg, Pa. — Cambria County 
Bcstg. Co. 

WKIG Glennville, Ga.— Tattnall County 
Bcstg. Co. 

WRAA Luray, Va. — Harry A. Epperson Sr. 





60 East 42nd Street 
MUrray Hill 7-4242 

860 Jewell Avenue 
Pacific Grove, California 
FRontier 2-7475 


1625 Eye Street, N.W. 
District 7-8531 



BROADCASTING, April 10, 1961 

New fm stations 


DeKalb Radio Studios Inc. DeKalb, 111. — 

Granted cp for new class B fm station to 
operate on 99.1 mc; ERP 3.1 kw; ant. height 
160 ft.; engineering conditions. Action April 


Sparks Bcstg. Co., Houghton Lake, Mich. 
— Granted cp for new class B fm station to 
operate on 98.5 mc; ERP 8.1 kw; ant. height 
190 ft.; engineering conditions. Action April 


Southeastern Ohio Bcstg. System Inc., 
Zanesville, Ohio — Granted cp for new class 
B fm station to operate on 102.5 mc; ERP 15 
kw; ant. height 490 ft.; engineering condi- 
tions. Action April 5. 

Colonial Bcstg. Co., Elizabethtown, Pa. — 
Granted cp for new class B fm station to 
operate on 106.7 mc; ERP 3.2 kw; ant. 
height 235 ft.; engineering conditions. Ac- 
tion April 5. 

Tomah-Mauston Bcstg. Co., Tomah, Wis. — 
Granted cp for new class B fm station to 
operate on 98.9 mc; ERP 17.5 kw; ant. 
height 390 ft.; remote control permitted. 
Action April 5. 

Existing fm stations 


KELE (FM) Phoenix, Ariz. — Granted 
authority to remain silent for period ending 
June 5. Action April 4. 

KSEO-FM Durant, Okla. — Granted au- 
thority to remain silent for period ending 
July 1. Action April 4. 

University Advertising Co., Dallas, Tex.— 
Granted mod. of cp to change fm station 
location to Dallas-Highland Park; waived 
sec. 3.205(b) of rules to permit maintenance 
of single main stduio at main studio loca- 
tion of its am station KVIL Highland Park. 
Chmn. Minow and Comrs. Bartley and Ford 
dissented. Ann. March 30. 

WMAX-FM Grand Rapids, Mich.— Mod. of 
cp (as modified, authorized new fm station) 
for extension of completion date. Ann. 
March 31. 

WOW-FM Omaha, Neb.— Mod. of cp (as 
modified, authorized new fm station) for 
extension of completion date. Ann. March 31. 

WSRW-FM Hillsboro, Ohio— Mod. of cp 
(which authorized new fm station) to change 
frequency from 98.1 mc, ch. 251 to 106.7 mc, 
ch. 294, decrease ERP from 36.33 kw. to 
31.5 kw, change type ant. and decrease ant. 
height above average terrain from 162 feet 
to 160 feet. Ann. March 31. 

WDJD (FM) Warwick, R. I.— Mod. of cp 
(as modified, authorized new fm station) for 
extension of completion date. Ann. March 31. 

WDJD Warwick, R. I.— Mod. of cp (as 
modified, authorized new fm station) to 
increase ERP from 3.3 kw to 20 kw, decrease 
ant. height above average terrain from 245 
feet to 215 feet, change trans. -studio and 
station location from Warwick to Provi- 
dence. R. I., operate trans, by remote con- 
trol, change ant. and ant. system (decrease 
height) and change type trans. Ann. March 


WTTF-FM Tiffin, Ohio— WTTF Inc. 
KPDQ-FM Portland, Ore.— KPDQ Inc. 
KRBO-FM Las Vegas, Nev. — Rainbow Inc. 
KVWO-FM Cheyenne, Wyo.— Great West 

KEZY-FM Anaheim, Calif.— Hi-fi Bcstrs. 
Inc. Changed from KEZE (FM) 

Ownership changes 


WXLI Dublin, Ga.— Granted (1) renewal 
of license and (2) assignment of license to 
Herbert I. Conner and C. Theodore Kirby, 
d/b as Laurens County Bcstg. Co.; consid- 
eration $85,000. By memorandum opinion 
and order, commission dismissed petition 
by WMLT Dublin, to deny assignment ap- 
plication. Chmn. Minow not participating; 
Comr. Bartley dissented and issued state- 
ment. Action April 5. 

KHAI Honolulu, Hawaii — Granted assign- 
ment of cp from Alexander M. and Gene- 
vieve De Dampierre Casey to Robert Sher- 
man (KHOE, Truckee, Calif.); consideration 
$8,000. Action April 5. 

WCVP Murphy, N. C. — Granted assign- 
ment of licenses and cp to Max M. Blake- 
more. Action April 4. 

WRAN Dover, N. J. — Granted relinquish- 
ment of positive control by Harry L. Gold- 
man through sale of 75% additional stock to 
John Smart, Abe L. Blinder, Lester Petchaft, 
Barry Sherman, Samuel L. Kravetz and 
Morris H. Bergreen; consideration $41,250 to 

cover expenses in part and $8,750 a month 
for 12 months to oversee construction and 
start of operation. Chmn. Minow and Comn. 
Bartley abstained from voting. Action April 

KYFM (FM) Oklahoma City, Okla.— 
Granted assignment of licenses from Edwin 
P. and Charlene Nail to Bernard Groven 
and Richard Harry Gundle, d/b as Groven 
Bcstg. Co.; consideration $27,200. Action 
April 5. 

WORD Spartanburg, S. C— Granted as- 
signment of license and cp to Henderson 
Belk (WGUS North Augusta, S. C, and 
WIST Charlotte, N. C): consideration $175,- 
000. Action April 5. 

KRIG Odessa, Tex. — Granted assignment 
of license and cp to Auchincloss Bcstg. 
Corp. (Bayard C. Auchincloss, KWCO, 
Chickasha, Okla.); consideration $120,000, 
and $5,000 cash and $5,000 in 12 monthly in- 
stallments for agreement not to compete 
within radius of 80 miles of Odessa for five 
years. Chmn. Minow not participating. Ac- 
tion April 5. 

KVWC Vernon, Tex. — Granted assignment 
of license to KVWC Inc. Action April 4. 


WCHP Tuscumbia, Ala. — Seeks assignment 
of license from Harrod A. Pugh and Carl 
Pugh to Bcstg. Corp. of Southwest for 
$39,000. Principles include Robert C. Kent 
(25%), Paul B. Adams (10%), Roy H. Kempf 
(10%) and Raymond Luttman (12%). All are 
in farming except Mr. Kent, who has no 
other business interests. Ann. March 31. 

KBLO Hot Springs, Ark. — Seeks assign- 
ment of license from Stan Morris, trustee 
in bankruptcy, to Tedesco Inc. for $17,000. 
Principals are Nicholas and Victor Tedesco 
(14.29% each). They have interests in KWEB 
Rochester, WISK St. Paul, KCUE Red Wing, 
all Minn.; WCOM Sparta and WIXX New 
Richmond, both Wis.; and KFNF Shenan- 
doah. Iowa. Ann. March 28. 

KIBS Bishop, Calif.— Seeks transfer of 
control from James R. Oliver to Royal S. 
Deming. Consideration $9,000. Mr. Deming 
has no other business interests. Ann. March 

WRDO Augusta, Me. — Seeks transfer of 
control from Adeline B. Rines to her son, 
William H. Rines (51%). No consideration 
is involved. Mr. Rines has interests in 
Portland, both Me. Ann. March 31. 

KRNY Kearney, Neb. — Seeks involuntary 
assignment of license from E. M. Gallemore 
Sr.. to Jac L. Bye. receiver. Ann. March 30. 

WTAW Bryan, Tex. — Seeks assignment of 
license from WTAW Bcstg. Corp. to Radio 
Bryan Inc. for $109,000. Principals are John 
H. Hicks Jr. (50%) and Edward L. Francis 
(50%). Mr. Hicks has 50% interest in KOLE 
Port Arthur, Tex. Mr. Francis is lawyer. 
Ann. March 30. 

Hearing cases 


■ By memorandum opinion and order, 
commission granted petition by Federal 
Communications Bar Assn. to intervene as 
amicus curiae for limited purpose of filing 
comments directed to interpretation of sec 
311 (c) of Communications Act, to be filed 
with chief hearing examiner within 10 days 
from release of memorandum opinion, con- 
cerning agreement whereby Laurel Bcstg. 
Co. would dismiss its application for new 
am station in Laurel, Md., in return for 
partial reimbursement of its expenses by 
applicant Interurban Bcstg. Corp., Laurel; 
dismissed as moot joint petition by Laurel 
and Interurban for review of chief hearing 
examiner's ruling, petition for review by 
Broadcast Bureau, and petition for instruc- 
tions filed by Laurel. Action April 5. 

■ By order, commission, on remand by 
Court of Appeals, made WQXR New York, 
N. Y., party to proceeding on applications 
of Berkshire Bcstg. Corp. and Grossco Inc. 
for new am stations in Hartford and West 
Hartford, Conn., respectively. Commissioner 
Ford not participating. Action April 5. 

■ By order in proceeding on protest by 
KXJL-TV Helena, Mont., to grant of appli- 
cations of Montana Microwave Inc. for cps 
to extend latter's microwave system from 
Missoula to Helena for off-the-air pickup of 
programs of Spokane, Wash., KXLY-TV 
KHQ-TV and KREM-TV for delivery to 
Helena catv system, commission (1) granted 
petition by Capital City to dismiss its pro- 
test and dismissed as moot its petition to 
enlarge issues; (2) vacated June 24, 1959 
action which postponed effective date of 
Jan. 30, 1958 grants to Montana Microwave. 
Chairman Minow not participating. Action 
April 5. 

■ By order, commission dismissed, as 
moot, petition by Abilene Radio and Tv Co. 
to enlarge issues in San Angelo, Tex., tv 

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BROADCASTING, April 10, 1961 


ch. 3 comparative proceeding. Action April 

■ By order, commission appointed chief 
hearing examiner James D. Cunningham to 
preside in further hearing on applications 
of city of Jacksonville, WFGA-TV and Jack- 
sonville Bcstg. Corp. for new tv stations to 
operate on ch. 12 in Jacksonville, Fla. On 
July 29, 1960, commission, on its own mo- 
tion, reopened record for further hearing in 
light of record of hearings before Subcom- 
mittee on Legislative Oversight of House 
Commerce Committee which made refer- 
ence to possible ex parte representations 
made during course of Jacksonville ch. 12 
proceeding, and information disclosed by 
commission inquiry. Action April 5. 

■ Commission gives notice that February 

7 initial decision which looked toward grant- 
ing applications of Floyd Bell for new am 
station to operate on 940 kc, 1 kw, D, in 
Texarkana, Tex., and Belton Bcstrs. Inc. 
for new station on 940 kc, 1 kw, D, DA, in 
Belton, Tex., became effective March 29 
pursuant to sec. 1.153 of rules. Ann. March 

■ Commission gives notice that February 

8 initial decision which looked toward grant- 
ing application of Altamaha Bcstg. Corp. to 
increase power of WBGR Jesup, Ga., from 
1 kw to 5 kw, continued operation on 1370 
kc, D, became effective March 30 pursuant 
to sect. 1.153 of rules. Ann. March 31. 


■ Commission on March 30 directed prep- 
aration of document looking toward grant- 
ing application of American Bcstg. -Para- 
mount Theatres Inc. to increase ERP of 
station KABC-FM Los Angeles, Calif., from 
4.3 kw to 74.7 kw and increase ant. height 
from 2,800 ft. to 2.915 ft., continued opera- 
tion on 95.5 mc. Sept. 19, 1960 initial deci- 
sion looked toward this action. Ann. March 

■ Commission on March 30 directed prep- 
aration of document looking toward grant- 
ing application of Herman Handloff for new 
am station to operate on 1260 kc, 500 w, D, 
DA, in Newark, Del., and denying applica- 
tions of Alkima Bcstg. Co. and Howard 
Wasserman seeking same facilities in West 
Chester, Pa. Sept. 15, 1960 initial decision 
looked toward this action. Ann. March 31. 

■ Commission on March 30 directed prep- 
aration of document looking toward grant- 
ing application of Stephens County Bcstg. 
Co. to change facilities of WNEG Toccoa, 

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Ga., from 1320 kc, 1 kw, D, to 630 kc, 500 
w, D. Dec. 21, 1960 initial decision looked 
toward denying application. Ann. March 

■ Commission on March 30 directed prep- 
aration of document looking toward grant- 
ing application of Martin Karig for new am 
station to operate on 930 kc, 1 kw, DA, D, 
in Johnstown, N. Y. Dec. 20, 1960 initial de- 
cision looked toward this action. Ann. 
March 31. 

■ Announcement of these preliminary 
steps does not constitute commission action 
in such cases, but is merely announcement 
of proposed disposition. Commission re- 
serves right to reach different result upon 
subsequent adoption and issuance of formal 


■ Hearing Examiner Elizabeth C. Smith 
issued initial decision looking toward deny- 
ing application of WPET Inc. to change fa- 
cilities of WPET Greensboro, N. C„ on 950 
kc from 500 w, D, to 5 kw, DA-2. U. Ann. 
April 5. 

■ Hearing examiner Smith issued initial 
decision looking toward granting applica- 
tion of Skyline Bcstrs. Inc. for new am 
station to operate on 1010 kc, 1 kw, D, DA, 
in Klamath Falls, Ore. Ann. March 31. 

■ Hearing examiner Jay A. Kyle issued 
initial decision looking toward granting ap- 
plications of WKXL Concord, N. H., WTSA 
Brattleboro, Vt., WMAS Springfield, Mass., 
and WWSO Glens Falls, N. Y., to increase 
daytime power from 250 w to 1 kw, con- 
tinued operation on 1450 kc, 250 w-N, each 
conditioned to accepting such interference 
as may be imposed by other existing class 
IV stations in event these stations are sub- 
sequently authorized to increase power to 
1 kw. Ann. April 5. 

WERL Eagle River, Wis. — Designated for 
hearing application for assignment of cp 
from Walter J. Teich and Kenneth S. Gor- 
don to Eagle River Bcstg. Co. Comrs. Hyde 
and Lee voted for grant. Action April 5. 

■ By memorandum opinion and order, 
commission granted petition by R-C Bcstg. 
Co. only insofar as it requested that its ap- 
plication for new am station to operate on 
1300 kc, 1 kw, DA, daytime, at Spring 
Valley, N. Y., be accepted as having been 
filed as of Nov. 3, 1960. Commission stated: 

"In so doing, however, we wish to make 
it clear that such action has been taken only 
because we found that the application was 
substantially complete when it was tendered 
for filing, and because the tender was made 
before the Secretary's Office was locked on 
Nov. 3, 1960. We also wish to make abso- 
lutely clear our policy with respect to ac- 
cepting applications which are not substan- 
tially complete, or with respect to requests 
to accept applications filed after the cut- 
off date nunc pro tunc on the basis of a 
showing that the late filing was due to in- 
advertence on the part of the applicant, 
its attorney, or its consulting engineer. 
Mere inadvertence does not and will not 
provide the basis upon which exceptions 
will be made to our cut-off and filing pro- 
cedures. In all cases of late filing, the 
commission will look with extreme care to 
the conduct of the applicant and its rep- 
resentatives and the equities of other par- 
ties who may be affected and will grant 
relief only under most exceptional circum- 
stances. Further, prospective applicants are 
herewith put on notice that the Secretary's 
Office will be locked promptly at 5:00 p.m. 
in the afternoon, and that after that hour 
no person will be admitted." Action April 

■ By letter, commission afforded KTAG- 
TV (ch. 25) Lake Charles, La., 15 days to 
file under oath further statement concern- 
ing reasons for its failure to file within 
statutory 30-day period properly verified 
protest to Feb. 3, 1960 grant of cp to Texas 
Goldcoast Tv Inc., to move trans, of KPAC- 
TV (ch. 4), Port Arthur, Tex., from 16 
miles north of that city to 27 miles north- 
east thereof and 32 miles northwest of Lake 
Charles, increase ant. height from 700 ft. to 
990 ft., and make other equipment changes; 
allowed Texas Goldcoast 10 days after 
KTAG-TV filing to respond. (On April 1, 
1960 commission dismissed KTAG protest 
and denied its petition for reconsideration; 
on Nov. 23, 1960 Court of Appeals held that 
commission has discretion to permit correc- 
tion of protest filed by KTAG.) Action 
April 5. 

■ By letter commission denied petition by 
WJMJ Bcstg. Corp., Philadelphia, Pa., for 
denial of application of Young People's 
Church of Air Inc. for cp to replace ex- 
pired permit for new class B fm station 
(WPCA-FM) in Philadelphia, which had 
been granted after comparative hearing 
with WJMJ application. Chmn. Minow not 
participating. (On Nov. 18, 1960 Court of 

Appeals remanded comparative hearing 
case to commission in order that latter de- 
termine effect of death of Dr. Percy Craw- 
ford upon its decision; on March 29, 1961 
commission adopted memorandum opinion 
and order in this connection.) Action April 

WEXC Inc., Le-Lan Inc., Depew; Leon 
Lawrence Sidell, Hamburg; Seaport Bcstg. 
Corp., Lancaster; James C. Gleason, East 
Aurora, all N.Y.— Designated for consoli- 
dated hearing applications for new daytime 
am stations to operate on 1300 kc — Sea- 
port with 1 kw, DA, and Gleason with 5 
kw, DA. Action April 5. 

WSLS-FM Roanoke, Va. — Designated for 
hearing application to increase ERP on 
99.1 mc from 21 kw to 202 kw and ant. 
height from 1,890 ft. to 1,892 ft.; made 
WBKW (FM) Beckley, W. Va., party to 
proceeding. Action April 5. 

■ Commission granted request for waiver 
of sec. 4.603 of rules to enable KKTV (TV) 
Colorado Springs, Colo., to multiplex fm 
programs from KFMH (FM) studio to its 
transmitter by means of second sub-carrier 
multiplexed on tv stl station KBA-28. for 
period ending April 1, 1962, conditioned (1) 
that addition of second subcarrier has no 
degrading effect with respect to television 
video and sound channels, and (2) waiver 
will be automatically terminated by transfer 
of control of KFMH Colorado Springs. Ac- 
tion March 30. 

■ By letter, commission denied petition to 
Fort Harrison Telecasting Corp. for recon- 
sideration of Nov. 30, 1960 action which de- 
nied waiver of sect. 1.305 (c) of rules and 
returned as not acceptable for filing its 
tendered application for new tv station to 
operate on ch. 10 in Terre Haute, Ind., 
which was contingent on station WTHI-TV 

(1) receiving grant of its pending renewal 
application on ch. 10 in Terre Haute and 

(2) receiving a grant of its pending appli- 
cation to change facilities to ch. 2 returned 
retendered application. Chmn. Minow not 
participating; Comr. Ford dissented and 
stated: "I would deny petition for recon- 
sideration but would consider application 
in tendered status rather than return it." 
Action March 30. 

WBRD Bradenton, Fla. — Designated for 
hearing application to change facilities on 
1420 kc from 1 kw, DA, D, to 500 w-N, 1 
kw-LS, DA-D. Action March 31. 

■ By memorandum opinion and order, 
commission denied petition for reconsidera- 
tion by KHSL-TV Chico, Calif., and ioint 
petition by KSUE Susanville. and KVIP- 
TV Redding, for reconsideration and stay 
of Dec. 21, 1960 report and order which 
amended tv table of assignments by sub- 
stituting ch. 13 for ch. 9 in Alturas and 
adding ch. 9 to Redding. Chmn. Minow not 
participating. Action March 30. 

Routine roundup 


By Commissioner John S. Cross 

■ Granted petition by Broadcast Bureau 
and extended to March 31 time to respond 
to petition by Robert B. Brown to modify 
issues in proceeding on his application for 
new am station in Taylorsville, N. C. Ac- 
tion March 28. 

■ Granted ioint motion by Creek County 
Bcstg. Co.. Sapulpa, and M. W. Cooper, 
Midwest City, Okla., for waiver of Sec. 
1.51 of rules to permit them to file twenty- 
five page petitions for review of hearing 
examiner's order released March 15, deny- 
ing petition to reopen record in proceeding 
on their am applications. Action March 29. 

■ Granted petitions and errata thereto by 
Broadcast Bureau and extended to April 12 
time to respond to petitions by Tropical 
Telecasting Corp. and by Nueces Telecast- 
ing Co. to enlarge issues in Corpus Christi, 
Tex., tv ch. 3 proceeding. Action March 

By Chief Hearing Examiner 
James D. Cunningham 

■ Granted petition by WNOK-TV Colum- 
bia, S. C, and dismissed without prejudice 
its application to change from ch. 67 to ch. 
25. Application was consolidated for hear- 
ing with application of First Carolina Corp., 
for new tv station to operate on ch. 25 in 
Columbia, S. C. Action March 29. 

■ Granted petition by Cosmopolitan Bcstg. 
Co. to extent that it involves dismissal of 
its application for am faciilties in Santa 
Fe, N. M., but dismissed application with 
prejudice. Action March 29. 

■ Denied motion by applicant to change 
place of hearing from Kingstree, S. C, to 
Washington, D. C, in proceeding on appli- 
cations of Palmetto Bcstg. Co. for renewal 
of license of WDKD Kingstree and for li- 
cense to cover cp. Action March 29. 

■ Granted petition by Rocky Mountain Tv 
stations to extent that it involves dismissal 
of its application for new tv station to op- 
erate on ch. 4 in Reno, Nev., but dismissed 

BROADCASTING, April 10, 1961 



Offices and Laboratories 
1339 Wisconsin Ave., N.W. 
Washington 7, D.C. FEderal 3-4800 
Member AFCCE 

Commercial Radio Equip. Co. 
Everett L. Dillard, Cen. Mgr. 
Dl. 7-1319 
P.O. BOX 7037 JACKSON 5302 
Member AFCCE 


Suite 805 
71 I 14th Street, N.W. 
Washington 5, D. C. 
REpublic 7-3984 
Member AFCCE 


Consulting Engineer 
National Press Bldg., 
Wash. 4, D. C. 
Telephone District 7-1205 

Member AFCCE 

A. D. Ring & Associates 

30 Years' Experience in Radio 

1710 H St., N.W. Republic 7-2347 

Member AFCCE 

L. H. Carr & Associates 

Radio & Television 

Washington 6, D. C. Fort Evans 
1000 Conn. Ave. Leesburg, Va. 

Member AFCCE 

—Established 1926— 


Upper Montclair, N. J. 
Pilgrim 6-3000 
Laboratories, Great Notch, N. J. 

Member AFCCE 


930 Warner Bldg. National 8-7757 
Washington 4, D. C. 

Member AFCCE 


1302 18th St., N.W. Hudson 3-9000 

Member AFCCE 



527 Munsey Bldg. 
STerling 3-0111 
Washington 4, D. C. 

Member AFCCE 

Lohnes & Culver 

Munsey Building District 7-8215 
Washington 4, D. C. 

Member AFCCE 


FLeetwood 7-8447 

Member AFCCE 


P.O. Box 32 CRestview 4-8721 
1100 W. Abram 



George M. Sklom, Robert A. Jones 
19 E. Quincy St. Hickory 7-2401 
Riverside, III. 
(A Chicago suburb) 



8200 Snowville Road 
Cleveland 41, Ohio 

Tel. JAckson 6-4386 

Member AFCCE 

A. E. Towne Assoc s., Inc. 

420 Taylor St. 
San Francisco 2, Calif. 
PR. 5-3100 


Engineering Applications 
Management Programming 
P. O. Box 248 
Saratoga Springs, N. Y. 
Saratoga Springs 4300 


1405 C St., N.W. 
Republic 7-6646 
Washington 5, D. C. 

Member AFCCE 


Box 68, International Airport 
San Francisco 28, California 
Diamond 2-5208 


P.O. Box 9044 
Austin 17, Texas 
CLendale 2-3073 


Consulting am-fm-tv Engineers 
Applications — Field Engineering 

Suite 601 Kanawha Hotel Bldg. 

Charleston, W.Va, Dickens 2-6281 



7265 Memory Lane 
Cincinnati 39, Ohio 
WEbster 1-0307 



445 Concord Ave., 
Cambridge 38, Mass. 
Phone TRowbridge 6-2810 



OLiver 2-8520 


8401 Cherry St. Hiland 4-7010 


232 S. Jasmine St. DExter 3-5562 
Denver 22, Colorado 

Member AFCCE 



622 Hoskins Street 
Lufkin, Texas 
NEptune 4-4242 NEptune 4-9558 


Consultants — Radio Station Design 
110 North Cameron Street 
Winchester, Virginia 
MOhawk 2-2589 
Planning Equipment layout 

Renovation Acoustic Design 




103 S. Market St., 
Lee's Summit, Mo. 
Phone Kansas City, Laclede 4-3777 



Communications- Electronics 
1610 Eye St., N. W. 
Washington, D. C. 
Executive 3-1230 Executive 3-5851 
Member AFCCE 


Consulting Electronic Engineer 
617 Albee Bldg. Executive 3-4616 
1426 C St., N.W. 
Washington 5, D. C. 

Member AFCCE 


2000 P St., N. W. 
Washington 6, D. C. 
Columbia 5-4666 

Member AFCCE 


Consulting Radio Engineer 

809-11 Warner Building 
Washington 4, D. C. 
District 7-4443 

Member AFCCE 


Broadcast Engineering Consultant 
4341 South 8th Street 
Terre Haute, Indiana 

Wabash 2643 


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and facsimile facilities. 
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BROADCASTING, April 10, 1961 


application with prejudice. Application was 
consolidated for hearing with Circle L Inc. 
for new tv station to operate on ch. 4 in 
Reno. Action March 29. 

■ Granted joint petition by Dixie Radio 
Inc. and Harry Llewellyn Bowyer Jr., ap- 
plicants for new daytime am stations in 
Brunswick, Ga., to operate on 790 kc, 500 
w, D — Dixie Radio Inc. with DA — for ap- 
proval of agreement whereby Dixie would 
pay Bowyer $500 in partial reimbursement 
of expenses incurred in connection with his 
application in return for its dismissal; 
granted petition to dismiss Bowyer applica- 
tion, but dismissed it with prejudice; re- 
tained Dixie Radio in hearing status to be 
subject of further proceedings and initial 
decision by hearing examiner. Action March 

■ Granted joint petitions by John Laurino, 
James J. Williams, Blue Ridge Bcstrs. and 
Music Productions Inc. applicants for new 
am stations to operate on 970 kc. 500 w, D, 
in Waynesboro and Luray, Va., approved 
agreement whereby Music Productions Inc. 
would pay Laurino and Blue Ridge $1,250 
and $1,000. respectively, as partial reim- 
bursement of expense incurred in connec- 
tion with their applications, and in case 
of Williams, merger is contemplated where- 
by he will acquire 20% stock interest in 
Music Productions, in return for their dis- 
missal; amended Music Productions appli- 
cation to show that Williams holds 20% 
stock interest, and dismissed with prejudice 
applications of John Laurino, James J. Wil- 
liams and Blue Ridge Bcstrs.; retained in 
hearing status applications of Music Pro- 
ductions Inc., and WDTI Danville, Va., and 
they will be subjects of further proceedings 
and initial decision bv presiding hearing ex- 
aminer. Action April 3. 

By Hearing Examiner Annie Neal Huntting 

■ Granted petition by Newton Bcstg. Co., 
Newton, Mass., and extended from March 
28 to March 29 date to file reply findings in 
proceeding on its am application and that 
of Transcript Press Inc., Dedham, Mass. 
Action March 29. 

■ Upon agreement of parties at March 28 
prehearing conference, continued April 20 
hearing to June 15 in proceeding on am 
application of Aspen Bcstg. Co., Aspen, 
Colo. Action March 28. 

■ Granted petition by Broadcast Bureau 
and accepted its late filed proposed findings 
in proceeding on applications of Newton 
Bcstg. Co. and Transcript Press Inc. for am 
facilities in Newton and Dedham, Mass. Ac- 
tion April 3. 

By Hearing Examiner Herbert Sharfman 

■ Received WIBM Jackson, Mich., exhibit 
no. 3 and closed record on group VIII in 
proceeding on its am application. Action 
March 29. 

■ Scheduled prehearing conference for 
April 10 in proceeding on application of 
KORD Inc. for renewal of license of KORD 
Pasco, Wash. Action March 30. 

■ Upon request by Broadcast Bureau, and 
without objections by other parties, further 
extended from March 31 to April 7 and 
from April 10 to April 17 time to file pro- 
posed findings and replies for group II of 
consolidated am proceeding of Mid-America 
Bcstg. System Inc.. Highland Park. 111. Ac- 
tion March 31. 

By Hearing Examiner David I. Kraushaar 

■ On own motion, scheduled prehearing 
conference for April 6 in matter of mod. 
of license of KERO-TV Bakersfield, Calif. 
Ann. March 29. 

By Hearing Examiner Jay A. Kyle 

■ On own motion, rescheduled June 13 
prehearing conference for June 9 in pro- 
ceeding on applications of KRON-TV and 
KGO-TV San Francisco, Calif., for cps to 
increase ant. heights. Ann. March 28. 

■ Received in evidence exhibits 3, 4, 5 
by applicant, scheduled May 1 and May 5, 
respectively, to file proposed findings and 
replies and closed record in proceeding on 
am application of WHOP Hopkinsville, Ky. 
Action March 31. 

■ Upon withdrawal of protest by Centex 
Radio Co. to grant without hearing on Nov. 
2, 1960, of application of WACO-FM Waco, 
Tex., continued April 5 hearing to date to 
be determined. Action March 31. 

By Hearing Examiner Basil P. Cooper 

■ Scheduled prehearing conference for 
April 7 in proceeding on applications of 
Ralph W. Hoffman and Abbeville Radio 
Inc. for new am stations in Abbeville. Ala. 
Ann. March 28. 

■ Granted motion by Salina Radio Inc. 
and corrected as requested transcript in 
proceeding on its application and that of 
Kansas Bcstrs. Inc. for am facilities in 
Salina. Kans. Action March 28. 

n Granted motion by Kansas Bcstrs. Inc. 
for extension of time to file proposed find- 
ings and replies to extent that proposed 
findings and replies will be considered if 
filed on or before April 20 and May 4 in 
proceeding on its application and that of 
Salina Radio Inc. for am facilities in Salina, 
Kans. Action March 30. 

By Hearing Examiner Elizabeth C. Smith 

■ Granted request by Ralph J. Silkwood 
and continued April 3 hearing to May 1 in 
proceeding on his application for am fa- 
cilities in Klamath Falls, Ore. Action March 

■ Reopened record in proceeding on ap- 
plication of Brennan Bcstg. Co.. Jackson- 
ville, Fla.. received in evidence Brennan's 
exhibits 1A and 2A in lieu of its exhibits 1 
and 2. previously received in evidence, and 
closed record in am proceeding. Action 
March 30. 

■ Granted petition by Abilene Radio and 
Tv Co. for leave to amend its application 
for new tv station to operate on ch. 3 in 
San Angelo, Tex., to show changes in num- 
ber of shares in applicant held by stock- 
holders. Application is consolidated for 
hearing with E. C. Gunter for new tv sta- 
tion to operate on ch. 3 in San Angelo. 
Action March 31. 

By Hearing Examiner Isadore A. Honig 

■ By order formalized certain agreements 
reached at March 29 prehearing confer- 
ence in proceeding on applications of Yoa- 
kum County Bcstg. Co. and Echols Bcstg. 
Co., for am facilities in Denver City, Tex., 
and Hobbs, N. M., scheduled certain pro- 
cedural dates and continued April 26 hear- 
ing to June 1. Action March 30. 

■ Issued memorandum of ruling formaliz- 
ing announcement made by hearing ex- 
aminer at March 23 hearing holding ap- 
plicant Elmwood Park Bcstg. Corp. in de- 
fault for failure to prosecute its application 
for fm facilities in Elmwood Park, 111. and 
ordered that other parties are relieved from 
any requirement to make service upon Elm- 
wood of pleadings or any other documents 
submitted bv them in this proceeding. Ac- 
tion March 30. 

By Hearing Examiner Asher H. Ende 

■ By order, formalized certain agreements 
reached at March 29 prehearing conference 
in proceeding on applications of Nicholas- 

ville Bcstg. Co. and Jessamine Bcstg. Co., 
for new am stations in Nicholasville, Ky.. 
scheduled certain procedural dates, and 
continued April 5 hearing to May 18. Action 
March 29. 

■ On own motion, scheduled prehearing 
conference for April 11 in proceeding on 
applications of Lorenzo W. Milam and East- 
side Bcstg. Co. for new fm stations in 
Seattle, Wash. Action March 31. 

By Hearing Examiner Walther W. Guenther 

■ On own motion, corrected in various re- 
spects transcript of record of January 19 
further hearing and allowed five days for 
objections in proceeding on am applica- 
tions of WHSC Hartsville, S. C. Action 
March 29. 

By Hearing Examiner Forest L. McClenning 

■ Upon request by W. Gordon Allen, con- 
tinued certain precedural dates, and con- 
tinued hearing from April 13 to June 13 in 
proceeding on his application and that of 
Eugene Bcstrs. for new am stations in 
Eugene, Ore. Action March 30. 

■ Granted petition of Beacon Bcstg. Sys- 
tem Inc. to amend its application for new 
am station in Grafton-Cedarburg, Wis., to 
extent of accepting substitution of letter of 
credit from Grafton State Bank for that of 
bank originally specified, but denied request 
to make engineering changes; granted 
Broadcast Bureau's petition for acceptance 
of late filings of proposed findings of fact 
and conclusions and granted Beacon's pe- 
tition for extension of time to April 7 to 
file proposed findings on air hazard issue; 
scheduled further hearing for April 10, 
pursuant to Feb. 10 action which granted 
petition by Suburban Bcstg. Co. Jackson, 
Wis., to reopen record and enlarge issues. 
Dismissed Beacon's supplemental petition 
for leave to amend. Action March 30. 

By Hearing Examiner Thomas H. Donahue 

■ By order formalized ruling made at 
March 31 hearing that record in proceeding 
on am applications of WJET Erie. Pa., will 
automatically close on April 12; action is 
taken to afford applicants opportunity to 
supplement joint exhibit. Action March 31. 

By Broadcast Bureau 
Action of April 3 
WOOK Washington, D. C— Granted cp to 
install new trans, as an auxiliary trans, and 
use WFAN-FM ant. as auxiliary ant.; con- 

Actions of March 31 
WTRC, WTRC-FM Elkhart, Ind.— Granted 
acquisition of positive control by John F. 
Dille Jr. through sale of stock by St. 
Joseph Valley Bank, executor of estate of 
Carl D. Greenleaf, deceased, to Truth Ra- 
dio Corp. 

WEHS (FM) Chicago, 111.— Granted mod. 
of cp to change trans.; ant.; make changes 
in ant. system; increase ant. height to 270 
ft.; and decrease ERP to 75 kw. 

WBNB-TV Charlotte Amalie, V. I. — 
Granted extension of completion date to 
July 1. 

Actions of March 30 

WSJV (TV) Elkhart, Ind.— Granted ac- 
quisition of positive control by John F. 
Dille Jr. through purchase of stock from 
St. Joseph Valley Bank, executor of estate 
of Carl D. Greenleaf, deceased, by licensee 

KRMG Tulsa, Okla. — Granted assignment 
of license to Meredith Bcstg. Co. 

KBOY, KBOY-FM Medford, Ore.— Granted 
assignment of licenses to KBOY Bcstrs. Inc. 

KACL Santa Barbara, Calif. — Granted as- 
signment of cp to Riviera Bcstg. Co. 

Actions of March 28 

■ Waived section 4.709 (b) of rules and 
granted STA for following vhf tv repeater 
stations: Jack King, ch. 7, Geraldine. Mont. 
(KFBB-TV, ch. 5, Great Falls, Mont.); 
Huntsville Tv Svstem Inc., ch. 13, Hunts- 
ville. Wash. (KXLY-TV, ch. 4, Spokane, 

WBLR Batesburg, S. C. — Waived section 
3.30 (a) of rules and granted mod. of li- 
cense to extent of permitting establishment 
of main studio one-tenth of mile east of 
corporate limits of Batesburg, S. C, on 
East Church St. extended (Rt. 23). Station 
to continue to identify on air as Batesburg 

WRMS Beardstown, 111. — Granted mod. of 
license to operate trans, by remote control; 

WPRO Providence, R. I.— Granted mod. of 
license to operate auxiliary trans, by re- 
mote control while using DA. conditions. 

WFCJ (FM) Miamisburg, Ohio — Granted 
cp to increase ERP to 59 kw and install 
new trans. 

Wore tk an a decade C^onitructive Service 
lo d^roadcadten and tlie i^roadcailina J^nduilry 


Brokers — Consultants 



BROADCASTING, April 10, 1961 

KWCR West Covina, Calif. — Granted mod. 
of cp to change ant. -trans, location; make 
changes in ground system; change type 
trans, and studio location. 

WKFE Yauco, P. K. — Granted mod. of cp 
to change ant. -trans, and studio locations. 

WCNE Carnegie, Pa. — Granted mod. of 
cp to change antenna-transmitter and studio 
locations (trans, location). 

WFFG Marathon, Fla. — Granted mod. of 
cp to make changes in DA system and 
specify studio location (same as trans, lo- 

KDOL Mojave, Calif. — Granted mod. of 
cp to change type trans. 

WATV Birmingham, Ala. — Remote con- 
trol permitted. 

WBGC Chipley, Fla.— Granted authority to 
sign-off at 7 p.m. except for special events 
for period ending July 1. 

Following stations were granted exten- 
sions of completion dates as shown: KGCA 
Rugby, N. D. to July 31; WSWM (FM) East 
Lansing, Mich, to June 30; WEST-FM 
Easton, Pa. to June 8: KCRA-FM Sacra- 
mento, Calif, to Oct. 1; KAIM-FM Hono- 
lulu, Hawaii to Aug. 22; WJEF-FM Grand 
Rapids, Mich, to Oct. 8; KAPP (FM) Re- 
dondo Beach, Calif, to May 15; KANT-FM 
Lancaster, Calif, to May 15; WPFM (FM) 
Providence, R. I. to May 15; WRJS San 
German, P. R. to May 29; KRAE Cheyenne, 
Wyo. to June 30; WLPS Lehighton, Pa. to 
Sept. 30; KCMC Texarkana, Tex. to June 
30; WCNE Carnegie, Pa. to Sept. 7; WCCF 
Punta Gorda, Fla. to May 15; KDOL Mo- 
jave, Calif, to May 1; WTTV (TV) Bloom - 
ington, Ind. to June 15. 

Actions of March 27 

KIHI (FM), KVIT (FM) Tulsa and Okla- 
homa City, Okla. — Granted involuntary 
transfer of control from Henry S. Griffing 
to J. C. Updike, Executor of estate of Henry 
S. Griffing, deceased. 

WKNA (FM) Charleston, W. Va.— Granted 
assignment of license to Joe L. Smith, Jr. 

WFAW (FM) Fort Atkinson, Wis.— Granted 
assignment of license to Nathan L. and 
, Robert Goetz d/b under same name. 

WRMP (FM) Allen Park, Mich.— Granted 
request for cancellation of cp; call letters 

Actions of March 30 
American Bcstg.-Paramount Theatres Inc., 
New York, N. Y. — Granted authority to 
transmit program on April 2 of hockey 
game between Detroit Red Wings and 
Toronto Maple Leafs from Olympia Sta- 
dium, Detroit, Mich, to CBLT Toronto. 
Ont. and stations owned by Canadian Bcstg. 

Lovell Byron Cowley Tv Lovell, Wyo. — 
Granted cp for new vhf tv translator sta- 
tion on ch. 4 to translate programs of 
KGHL (ch. 8) Billings, Mont. 

Action of March 27 
Baker Tv Booster Inc. Baker, Mont. — 
Granted cps for two new vhf tv translator 
stations — one on ch. 10 to translate pro- 
grams of KDIX-TV (ch. 2), Dickinson, 
N. D., and other on ch. 12 to translate 
programs of KDSJ-TV (ch. 5), Lead, S. D. 

Tv translators 


City of Clay Center, Clay Center, Kansas 
— Waived sect. 4.790 of rules and granted 
application for temporary authority to op- 
erate vhf tv repeater station on ch. 11 to 
rebroadcast programs of KARD-TV (ch. 3) 
Wichita. Action April 5. 

Farmers Tv Assoc., Worland, Wyo. ■ — 
Granted application for temporary author- 
ity to operate vhf tv repeater station on 
ch. 12 to rebroadcast programs of KTWO- 
TV (ch. 2) Casper. Action April 5. 


K75AW Phillips County, Tex.— Phillips 
County Tv Assn. Inc. 

K70CI Columbus, N. D.— Columbus Lions 

K12AB Baker, Mont.— Baker Tv Booster 

KIOAA Baker, Mont.— Baker Tv Booster 

K13AB Kadoka. S. D — Kadoka Commer- 
cial Club. 

K12AA Troy, Mont.— Troy Non-profit Tv 

K78AW Carroll, Iowa— Carroll Area Tv 

K11AA Terry, Mont.— Prairie Tv Club. 

K07AA Center, Neb.— Village of Center. 

K70CH Aberdeen, Wash.— Translator Tv 
Unlimited Inc. 

K79AN Aberdeen, Wash. — Translator Tv 
Unlimited Inc. 

K73AV Quitaque & Turkey, Tex.— Valley 
Translator System. 

BROADCASTING, April 10, 1961 

License renewals 

WAAG Adel, Ga.; WAUD Auburn, Ala.; 
WAYX Waycross, Ga.; WAZA Bainbridge, 
Ga.; WBGR Jesup, Ga.; WBLJ Dalton, Ga.; 
WETO Gasden, Ala.; WFEB Sylacauga, Ala.; 
WHMA Anniston, Ala.; WHOS Decatur, 
Ala.; WHOS-FM Decatur, Ala.; WJAT 
Swainsboro, Ga.; WJEM Valdosta, Ga.; 
WJRD and aux. Tuscaloosa, Ala.; WLBB 
Carrollton, Ga.; WMGR Bainbridge, Ga.; 
WMTM Moultrie, Ga.; WPEH Louisville, 
Ga.; WPGA Perry, Ga.; WRLD Lannett, 
Ala.-West Point, Ga.; WROM Rome, Ga.; 
WSYL Sylvania, Ga.; WTIF Tifton, Ga.; 
WWCC Bremen, Ga.; WAVU-FM Albertville, 
Ala.; WSFA-TV Montgomery, Ala.; WTVM 
(TV) Columbus, Ga.; WALA Mobile, Ala.; 
WKRG, and alt. main, WKRG-FM Mobile, 
Ala.; WARN Fort Pierce, Fla.; WIVV 
Vieques, P. R.; WPRY Perry, Fla.; WMOD 
Moundsville, W. Va.; WJCM Sebring, Fla.; 
WBOC, aux. and alt. main, WBOC-TV Salis- 
bury, Md.; WSCM Panama City Beach, Fla.; 
WCBT Roanoke Rapids, N. C; WSLS Roan- 
oke, Va.; WYAM Bessemer, Ala.; WCTV 
(TV) Thomasville, Ga.; WBRC-FM, WBRC- 
TV main trans. & ant., Birmingham, Ala.; 
WAGA-TV main trans. & ant. and aux. ant., 
Atlanta, Ga.; WSB & aux., Atlanta, Ga. Ann. 
March 30. 

WADE Wadesboro, N. C; WLSE Wallace, 
N. C; WISP Kinston. N. C; WDCF Dade 
City, Fla.; WDLP Panama City. Fla.; 
WRVA-TV (main trans. & ant., aux. trans. 
& ant.) Richmond, Va.; WATA Boone, 
N. C; WCNC Elizabeth City, N. C; WFLB 
Fayetteville, N. C; WPCC Clinton, S. C; 
WVOT Wilson, N. C. Chmn. Minow not par- 
ticipating on these renewals. Action April 5. 

Petitions for rulemaking 


■ By report and order, commission final- 
ized rule making and amended tv table of 
assignments by substituting ch. 52 for ch. 44 
in Vincennes, Ind., ch. 44 for ch. 52 in 
Princeton, Ind., and ch. 81 for ch. 60 in 
Washington, Ind. Purdue Univ. in its com- 
ments requested assignment of ch. 81 rather 
than ch. 76. as originally proposed, in 
Washington so as to eliminate any future 
interference should station commence op- 

erating from that city, to operation of its 
experimental station on ch. 76 aboard a 
plane over Montpelier, Ind. Ann. March 30. 

■ By report and order, commission final- 
ized rule making and amended tv table of 
assignments by adding ch. 15 to Madison, 
Wis., deleting that channel from Richland 
Center and substituting ch. 76 in latter city, 
effective May 15. At same time, it modified 
authorization of Forward Television Inc. to 
specify operation of WMTV (TV) in Madison 
on ch. 15 in lieu of ch. 33, subject to con- 
ditions. Ann. April 5. 


NAM Committee on Manufacturers Radio 
Use, American Trucking Assn. Inc., Wash- 
ington, D. C. — *Requests revision to (A) 
require applicants for experimental author- 
ization on microwave frequencies to justify 
in detail their use of frequencies for which 
applicant is not eligible on regular basis; 
(B) require applicants to renounce inten- 
tion of seeking reallocation of those fre- 
quencies prior to completion of experimen- 
tation and to renounce intention of using in- 
vestment in experimentation as argument in 
future reallocation petitions; and (C) pro- 
hibit filing of applications for special tem- 
porary authority or experimental use of 
frequencies for which reallocation petition 
is on hand. 

*Denied by report and order. Ann. March 

■ By memorandum opinion and order, 
commission denied petition by Rankin Fite 
and Robert H. Thomas for rule making to 
allocate ch. 2 for commercial use in Hamil- 
ton, Ala., by deleting that channel now re- 
served for educational use in State College, 
Miss., and Nahsville, Tenn., and reserving 
ch. 30 (now commercial) for educational use 
in Nashville. Ann. March 30. 

■ By memorandum opinion and order, 
commission denied petition by KVLS (TV) 
(ch. 13) Flagstaff, Ariz., for rule making to 
substitute ch. 4 for ch. 13 in that city. Ann. 
April 5. 


Lester Kamin Houston, Tex. — Requests 
assignment of ch. 5 to Houston, Tex. by 
making following proposed changes in 

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(Payable in advance. Checks and money orders only.) (FINAL DEADLINE — Monday preceding publication date.) 

• SITUATIONS WANTED 200 per word— $2.00 minimum • HELP WANTED 250 per word— $2.00 minimum. 

• DISPLAY ads $20.00 per inch— STATIONS FOR SALE advertising require display space. 

• All other classifications 300 per word — $4.00 minimum. 

• No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D.C. 

Applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately', please). All transcriptions, photos, 
etc., sent to box numbers are sent at owner's risk. Broadcasting expresslv repudiates any liability or responsibility for their custody or return. 


Help Wanted — Management 

Your chance to move into management from 
salesmanager. Small market station in sunny 
south Florida needs manager who can sell 
and do a board shift. Base plus percentage 
of what you sell and percentage of gross 
revenues. Expect long hours, hard work in 
this job which can be your first station 
management position and your stepping 
stone to larger markets within the chain. 
Resume to Box 769D, BROADCASTING. 

Excellent opportunity for man and wife 
team to manage daytime east coast Florida 
station. Profit sharing basis. In answer give 
complete details to Box 694E, BROADCAST- 

Tennessee small to medium market station 
needs manager. He must have a high in- 
terest in civic affairs, be a good salesman, 
a good administrator, capable of directing 
all phases of station management. His pro- 
fessional, character, and credit references 
must be of the highest. An excellent op- 
portunity for the right man. Salary open. 

Strong selling station manager wanted for 
midwest kilowatt. Good opportunity and 
future! Contact Bill Tedrick, KWRT, Boon- 
ville, Missouri, immediately. 


South Florida metro market. $100.00 week 
plus 15%. Weekly collected sales of $500.00 
you get $150.00. On $1000.00 you get $250. 
You must have a proven record in radio 
time sales which will be thoroughly checked. 
A great opportunity for the hard working 
pro. Box 767D. BROADCASTING. 

No. 1 Pulse rated 5000 watt southeastern 
fulltimer, seeking creative, aggressive, loyal 
salesman. Excellent station acceptance, good 
future, top salary. Write in confidence to 

Opening for one experienced AM time sales- 
man for top Connecticut station. Excellent 
pay plan. Top account list. Box 659E, 

East Tennessee. Experienced young salesman 
familiar with small market operation for 
sales manager. Liberal salary, commission. 

Baltimore — Good money and top future for 
salesman who is looking upward. Multiple 
chain. Box 756E, BROADCASTING. 

We need a man who can be a good small 
market commercial manager who would like 
to work hard enough to work up to man- 
ager. References must be of the best. This 
is Tennessee station. Salary open. Box 761E. 

Salesman needed by leading station. Good 
guarantee. Announcing experience desirable. 
KTOE, Mankato, Minn. 

Broadcast sales-hungry, aggressive sales- 
man, experienced Washington, D. C. area. 
Top career executive incentives with strong 
radio organization. Contact John Burgreen, 
WAVA AM-FM, Arlington 7, Va. 

Salesman — must be experienced — name your 
terms. Cape Canaveral, WEZY, Cocoa, Flor- 

Help Wanted— (Cont'd) 


South Florida 5 kw indie needs dj. Must be 
fast paced, tight production, experienced In 
modern radio format operation. $125 week 
to start. Box 553D, BROADCASTING. 

Combo man. $125.00 week to start . . . $140 
in 3 months at south Florida station. Heavy 
on announcing side. Experienced man only. 
Send full resume to Box 768D, BROAD- 

Announcer with frst class ticket, mainte- 
nance is secondary. Box 928D, BROAD- 

Move up to a top qualtiy station. Florida's 
#2 market is looking for an outstanding 
mature voiced, slick production, big smile, 
announcer-dj. Send aircheck tape, resume 
and references. Box 377E, BROADCASTING. 

A good job . . . for first phone dj. Bright 
sound, youth appeal, intelligence. Tight 
board, good sell and versatility, of course. 
Salary to match. Send tape and photo. Now. 

Southwest Number 1 station in large market 
wants morning dj. Must know modern radio 
format, fast paced, tight production. Send 
air check and resume. Box 651E, BROAD- 

Wanted, 1st phone combo man who knows 
modern radio format for midnight slot on 
Number 1 station. Send air check and re- 
sume. Box 652E, BROADCASTING. 

DJ-newsman. Number one rated midwest 
metro market regional station for midnight 
to six a.m. shift. Send complete resume and 
small photo Box 681E. BROADCASTING. 

Experienced announcer for key station in 
eastern group. Mature voice, professional 
delivery. No screamers needed. Program 
standards adult music, no top 40's etc. Ex- 
cellent salary. Fine opportunity for advance- 
ment to management. Car essential. Send 
tape, resume and photo. Box 706E, BROAD- 

Announcer for midwest radio-tv operation. 
Please send resume, tape, salary, picture and 
availability to Box 728E, BROADCASTING. 

Midwest regional daytimer needs experi- 
enced, mature announcers with good voices 
and good delivery. Excellent future for 
right men. Send tape, photo, resume to 

Experienced morning man for mid-western 
medium market. No beginners as this job 
will pay above average income to the right 
man. Send tape, complete resume, and 
starting salary expected. Personal inter- 
view will be arranged later. Box 744E, 

Experienced announcer for daytimer in 
growing market less than 100 miles from 
N.Y.C. football play-by-play, general sports 
knowledge helpful. Good pay, good future 
for man who will put down roots. Send 
air-check, resume, references, salary re- 
quired. Box 747E, BROADCASTING. 

Outdoor lover. Alaska. Hunting. Fishing. 5 
kw. Good music dj. $650 start: rapid ad- 
vancement. No hard drinkers. Tape, resume 
to Pouch 7-016, Anchorage. 

KBUD Athens, Texas needs announcer with 
sales experience. 

Help Wanted— (Cont'd) 


Washington week-end radio — Young an- 
nouncer, resonant voice with personal 
knowledge; field sports in Washington, 
D. C. area. Top long range opportunity. 
Contact Warren Miller, WAVA-AM-FM, 
Arlington 7, Va. 

Wanted: Young versatile announcers for 
new AM station. Send photo and resume to 
KGNS-TV, Laredo, Texas. 

Rocky Mountain 5 kw regional need? mature 
announcer with first phone. Join this pro- 
gressive operation, soon to expand into FM. 
Emphasis on announcing, not maintenance. 
Must be above average announcer. Tight 
production. Will pay above average salary. 
Send resume with credit and character ref- 
erences, photo, and audition tape. Ralph L. 
Atlass, KIUP, Box 641, Durango, Colorado. 

Announcer. Immediate opening for smooth- 
sound, soft-sell daytimer in lake and moun- 
tain vacation area. No rock and roll. First 
class ticket holder preferred. WCNL. New- 
port, New Hampshire. Telephone 101. 

Washington radio personality. Searching for 
experienced radio personality; resonant 
clipped accent, sense of humor and na- 
tional affairs (Will Rogers); feeling for 
popular American folk, music. Top salary 
and career incentives with strong AM-FM 
organization, Washington, D. C. Contact 
Warren Miller. WAVA AM-FM, Arlington 
7, Va. 

Announcer with first phone for progressive 
adult independent. Fast growing staff, part 
of growing group, offers all the opportunity 
you can make. Good pay, good future. Send 
tape to WDLR. Box 317, Delaware, Ohio or 
call Manager, 363-1107. 

Swingin' good music station in state's larg- 
est market needs strong adult appeal dj. 
Must run tight production board and do 
good job with news. Send resume, tape, 
photo to Bill Gerson, WINN, 412 Speed 
Bldg., Louisville, Ky. 

Wanted immediately, announcer with first 
class license. Excellent working conditions. 
Excellent pay. WITE, Box 277, Brazil, 

Experienced announcer with first ticket, 
good working conditions. Salary commen- 
surate with ability. Send tape, photo, and 
resume. WJUD, St. Johns, Michigan. 

Immediate opening for radio/tv staff man. 
Minimum two years commercial experience 
required. Radio board operation, knowledge 
of standard music and adult presentation 
required. On-camera experience helpful. 40- 
hour week and all fringe benefits. No news. 
Address off-air tape, resume, snapshot to 
Program Director. WOC-AM-FM-TV, Daven- 
port, Iowa. 

Announcer with first class ticket for 1 kw 
daytime station. Please send details first 
letter to WONG, Box 451, Oneida. New York. 

Wisconsin daytimer going fulltime. Seeking 
announcer-newsman or announcer copy- 
writer with first phone. Send tape, resume, 
to Manager, WSWW, Platteville, Wisconsin. 

Announcers. Many immediate job openings 
for good announcers throughout the S.E. 
Free registration. Confidential. Professional 
Placement, 458 Peachtree Arcade, Atlanta. 


BROADCASTING, April 10, 1961 

Help Wanted— (Cont'd) 

Situations Wanted — (Cont'd) 

Situations Wanted— (Cont'd) 




A good chief engineer — by an outstanding 
Class Four midwest smalltown station. 
Well-equipped, liberal budget, excellent 
staff with two licensed engineers. Appli- 
cant should have experience in AM, FM, 
shortwave and a high caliber of pride in 
maintenance. Salary open, state require- 
ments, with knowledge and experience to 
substantiate. Box 739E, BROADCASTING. 

Maryland station wants engineer. For inter- 
view write Box 774E, BROADCASTING. 

KZIX, Fort Collins wants an experienced 
chief engineer-announcer. Applications will 
also be accepted for an experienced farm 
director. These positions offer real oppor- 
tunity for those selected. Contact A. E. Dahl, 
Gen. Mgr. Hunter 4-0467. 

Wanted: Engineer-announcer for daytimer. 
Station WAMD, Aberdeen, Md. 

Engineer or engineer announcer. WFAW, 
Fort Atkinson, Wisconsin. 

Wanted chief engineer: 1 kw day, 250 night. 
Good pay and working conditions. Apply to 
Frank Balch, Manager, WJOY, Burlington, 

Production — Programming, Others 

News and public affairs director for radio 
and television. Mature creative, imaginative 
newsman in the age bracket of 40 years who 
wants to supplement network news by re- 
cruiting and either giving or supervising the 
presentation of local news and public affairs 
programming. Opening available within six 
months. Starting salary $200 per week. Send 
tape and photo with background in first 
letter. Box 544E, BROADCASTING. 

Newsman for western Pennsylvania station. 
Immediate opening. Send tape, experience, 
salary requirements. Box 686E, BROAD- 

News director for Iowa station. Must have 
experience. Prefer married man. Good sal- 
ary. Send tape and resume to Box 778E, 

Copywriter — Miami — The south's top 50,000 
watter needs experienced copywriter, capa- 
ble of speed, accuracy and fresh ideas with 
ability to make good use of production aides. 
Send background, sample copy and salary 
desired to Ned Powers, WINZ, Miami, Flor- 

Announcer turned newsman is wanted to 
round out news dept. of single market sta- 
tion just outside Chicago. Must gather, write 
and air own news and may be used as swing 
man, announcing 2 days while working in 
news dept. 3 days. Versatility important. 
Contact Dave Davis, WKRS, Waukegan. 

Newsman with 1st class ticket for new op- 
eration starting soon. Gather, write and 
deliver local news. WNJH, Hammonton, 
New Jersey. 


Situations Wanted — Management 

Fifteen years experience, adult, family radio 
man with eight years successful manage- 
ment. Have first class ticket. Presently em- 
ployed in the south. Box 654E, BROAD- 

Excellent education, experience, references. 
Knowledge various markets. Married. Age 
40. Will travel. Available now. Box 670E, 

Attention south and southwest. 41 years old, 
married. Experienced small market manager. 
Willing to work. Announce, civic-minded. 
Excellent play-by-play. Local news. Pro- 
gram. Remotes. Sell. Write copy. Available 
May 1st or June 1st. Real money maker. 
Desire better living climate and opportunity 
to share fairly in profits. In the northeast 
since 1953. Reply Box 717E, BROADCAST- 

Manager — with excellent background — pro- 
gressive record. Fifteen years experience all 
phases. Strong on local — national sales, pro- 
gramming, promotion. Securely employed 
but seeking advancement. If you're search- 
ing for a loyal, aggressive, dedicated-to- 
radio man, with my qualifications, may I 
hear from you? Finest business and personal 
references guaranteed. East preferred. Box 

Know-how manager . . . Proven record. Ca- 
pable of orzanizing your station into a hard 
hitting leader. . . . Alert, aggressive. . . . 
Sound judgment in meeting and beating 
competitor's best methods. Earning power of 
above seventeen thousand per year. ... If 
your position requires enthusiasm and the 
ability to create it. If it presents a challenge 
in a medium to large market, complete re- 
sponsibility and part ownership . . . contact 
me. Know-how is like a muscle. Use it or 
lose it. Box 731E, BROADCASTING. 

Young, aggressive radio man, thoroughly 
familiar with all phases of radio seeks 
permanent position with progressive sta- 
tion. Present station selling, will be owner- 
managed. Job must be in SW, salary + %. 
Will consider #2 spot in right organization. 

New Yorker desires to manage and buy 
stock into radio station. Responsible, ex- 
perienced. Box 779E, BROADCASTING. 


Announcer-salesman, 6 years permanency in 
R.M. station. 25 years, married! Prefer 
chance of stock ownership. Box 642E, 

Sales — 10 years of radio time sales, all mar- 
kets — Will travel or relocate, west coast 
preferred, available now. Write or wire. 

Announcer-sales. Married-will settle. Phone 
BU 4-8737, N.Y.C. Box 770E, BROADCAST- 

Family man, no floater will settle. Selesta 
Graham, 14 Mount Morris Park West, New 
York 27, NY. Atwater 9-1029. 

Salesman, newsman, announcer for radio 
or tv stations in Alaska or Texas. Good 
references. Integrity. 7 years radio. Write 
or call Del Kirby, 550 6th Ave., phone 
GL 6-6463, Fairbanks, Alaska. 

Country-western personality. Five years ex- 
perience. Good references. Sell and an- 
nounce own shows. Require $85.00 draw. 
Sammie Lindsey, Cedar Key, Florida. 


Personality first phone dj. College, experi- 
ence. Give details and salary. Box 645E, 

Versatile newsman, top flight experienced 
sports announcer and dj. Wish to move from 
medium to metro market. AP news award 
winner, 175 sports broadcasts to credit. Some 
college. 4y 2 years experience, one tv. Big 
station voice. Tape on request. Box 666E. 

Morning man for major market. Top ratings. 
Adult-teen appeal. Box 698E, BROADCAST- 

Announcer. Mature. Authoritative news. 
Smooth dj. Multi station markets, only. Box 

Aggressive young, married announcer de- 
sires change because of new management. 
Graduate of professional broadcasting school 
with experience in AM & FM. Prefer south 
or east. Box 714E, BROADCASTING. 

Broadcasting school graduate. Smooth bass- 
baritone, seeking experience in FM or slow 
pace AM. Desire permanent position. Box 

Announcer, dj, news. College grad. 5 years 
experience. Family. Presently employed. De- 
sire better pay and opportunities. Prefer 
good music. Tapes available. Free in June. 

Radio school graduate — announcer dj. Good 
tight board — Bright sound. Married — Will re- 
locate. Box 723E, BROADCASTING. 

Experienced announcer — Sportscaster. 26 
looking for active well organized station. 
Full of ambition, reliable. Radio college 
graduate. Tape, resume, picture available. 

Energetic young announcer wishes to re- 
locate in metro market with swingin' sta- 
tion. Married . . . education . . . experienced 
in dj shows (all types music); news; sports 
play-by-play; personal appearances. Box 

Am veteran. Available immediately. Salary 
must support wife, 3 children. Box 733E, 

Announcer-operator, 8 years, ND, PD, 
would like to join another adult station. 
Married, family. Box 734E, BROADCAST- 

Sports announcer looking for sports minded 
station, finest of references. Box 736E, 

Experienced general air and staff work 
smaller markets. Seek job in or near met- 
ropolis. Young. Degree. Single. Exempt. 
Good copy, including production. Good 
straight announcing and news delivery. Do 
voices, impersonations. Tape. Box 737E, 

Announcer dj, dependable, hard working, 
college grad looking for first Dosition, mar- 
ried, vet. Box 741E, BROADCASTING. 

Experienced announcer with phone. Look- 
ing for good music station with a future. 

Sparkling, bright, versatile, personality dj. 
Fast paced, glib ad-lib, plus real sense of 
humor and quality voice. Top commercial 
spot talent. Currently with progressive sta- 
tion in 400,000 market, but ready for greater 
opportunity. No prima donna, but sincere 
hard working talent that is willing to apply 
ability to your type of operation for the 
proper offer. 26, married, 6 years experi- 
ence. Have 1st phone. Box 752E, BROAD- 

Announcer-dj, married, want to settle down. 
Good tight board — bright sound. Willing to 
relocate. Box 753E, BROADCASTING. 

First phone deejay. 10 years experience all 
phases. Prefer morning. Box 754E, BROAD- 

Young, swingin' dj — 2 years experience 
ready for move up. Will travel. Top refer- 
ences. Box 755E, BROADCASTING. 

Southland and coast. Nine years all-around 
air work. References from every employer. 
Know formula and standard radio. Coliege 
and veteran. Finest background. Box 757E, 

8 years experience— P.D., play-bv-play and 
staff. 27, family and college graduate. Em- 
ployed. Finest references. Prefer sports- 
minded station demanding maturity and 
permanence. Midwest or south. Box 758E 

Experienced announcer, strong commercial, 
knows music, family. Prefer northeast. Box 

Announcer. Thoroughly experienced in all 
phases of radio. Announcer, program direc- 
tor, salesman, general manager, etc. F.C.C 
first class license, if required. Box 764E 

Experienced, versatile staff background 

Emphasis on clean, authoritative news 

commercials that sell— adaptable style on 
record shows. Strong background in all 
phases of sports, including play-by-play 
Will stay with job that offers future Prefer 
midwest. Box 765E, BROADCASTING 

BROADCASTING, April 10, 1961 


Situations Wanted— (Cont'd) 

Situations Wanted— (Cont'd) 

Help Wanted — (Cont'd) 


DJ-artnouncer. Young, ambitious. Bright 
sound. Want top 40. Prefer station within 
100 miles of NY area. Box 766E, BROAD- 

Announcer, wants a start in radio. Trained 
in news, commercials, dj and interview 
work. Will travel. Box 767E, BROADCAST- 

Announcer disc jockey, experienced, mar- 
ried, family man. Wants to settle. Box 

Experienced announcer — now #1 in medium 
size market-wish to move up. I am an ex- 
perienced professional announcer top 40 
or elsewhere. Box 769E, BROADCASTING. 

Newsman DJ. Married. 2 years experience. 
Tight production. Bright. Box 771E, BROAD- 

Announcer ... 6 years radio . . . available 
immediately due to ownership change. 2^2 
years on last job, excellent reference. 
Thirty-one, married, seeking permanent po- 
sition. Box 773E, BROADCASTING. 

Versatile announcer, dj, pd, 6 years experi- 
ence desires large market. Preferably mid- 
west. Box 775E, BROADCASTING. 

Number 1 disc jockey, pd, promotion. Ex- 
perienced. Best references. Box 776E, 

Ticket experienced dj. Bright, cheerful air 
personality. Tight production. Solid back- 
ground in modern radio. Could also serve 
as PD. Tape, resume available. Box 783E, 

Triple threat man-announcer, news director, 
sales. Fully experienced. Ready now. Box 

Announcer-dj. Personality with sell-ability. 
Chicago area only. Tape, photo, resume. 
Larry Beller, 1745 East 55th, Chicago. 
BUtterfield 8-5404. 

Announcing work at a small 500 watt station. 
Handicapped person needs work badly, right 
now. Uses crutches, but is able to get around 
and drive a car. Permanent work desired. 
Contact Jim Bye, Litchfield, Minn. Telephone 
Oxford 3-6478, or write P.O. Box 945, Route 
3. Prefer work anywhere in five state area. 

Announcer-salesman. 31, family, experi- 
enced. Richard Clark, General Delivery, 
Columbia, California. Jefferson 2-2648. 

Dying ... to work in radio . . . any place 
with wife, two children. Beginner, studying 
for first phone, excellent voice, diction. 
Broadcast school graduate. Don Ehrlich, 
309 North 11th, Prospect Park, N. J. 

Top-rated personality, formerly with No. 1 
station in 400,000 east coast market. Re- 
cently completed teaching assignment with 
broadcasting school. Available for right 
opportunity in medium-large market. Jerry 
Gillies, 2712 Knorr Street, Philadelphia 49, 
Pa., MA 4-1071. 

Announcer, pd, music director. Three years 
experience, soft-sell style, good music for- 
mat. Excellent voice, top music knowledge. 
B.S. in radio-tv. Married, will move. Call 
George Kapheim, 683 Carrollton, Mo. 

Musicman-salesman. Announcer with wit, 
willing dexterity and production know-how. 
Phil Patrick, R.F.D. #2 Sheboygan Falls, 
Wisconsin. Howard 7-6058. 

Announcer, 1st phone, no maintenance, no 
car, $85. BE 7-6721 after 5. Walter Piasecki, 
2219 N. Parkside, Chicago. 

Attention west coast! Experienced person- 
ality dj seeks top 40 or mid-of-road station. 
B.S. degree, advertising and sales. Can also 
sell and write copy. Married, appreciate all 
1st letter. Ned Ward, 8107 McNulty Ave., 
Canoga Park, California. 

Announcer-engineer, mature voice, prefer 
southern California. Experienced, produc- 
tion, announcing, maintenance, engineering. 
Operate own board any pace. 32, married. 
Currently employed. Available immediately. 
Request personal interview. Ansel Weathers, 
1453 Tamarind Ave., Hollywood 28 Cali- 


Student technical school, first phone, some 
experience. Desire summer employment in 
west. Box 658E, BROADCASTING. 

Experienced first phone, mature, steady and 
reliable. Desires position. Available im- 
mediately. Box 749E, BROADCASTING. 

Directional experience, prefer getting main- 
tenance experience with chief. Box 727, 
Logan, W. Va. 

Production — Programming, Others 

World's best male traffic manager wants 
change. Insurmountable problems my spe- 
cialty. If you can afford the very best, write 

Program director — 13 years experience (pro- 
gram director; personality disc-jockey; ad- 
vertising representative research). College 
graduate. Box 606E, BROADCASTING. 

Hardworking, versatile newsman, strong 
background newspapers. Harvard college 
sports editor, 2 years Armed Forces radio 
network, program ideas that capture listen- 
ers and hold them. Also deejay, sports, 
special events. Prefer 300 miles radius New 
York. 30. married, children, can help you 
now, will come auick for interview. Box 

Available immediately: Experienced news 
director, major market; all phases, mobile, 
telephone, tape. Emphasis on local news. 
Seek station with staff and facilities to do 
job. Top references. No floater. Box 713E, 

Michigan broadcasters — Let experience in- 
crease your regional and national billings. 
Successful Detroiter is opening firm to rep- 
resent vour station. Inquiries answered 
promptly. Box 721E, BROADCASTING. 

News director — 36 years old, 15 years radio. 
Too quality, authoritative voice, excellent 
writer and reporter. Years of editorial and 
feature writing. Market size of secondary 
importance to good news in depth operation. 

Newsman — currently night news manager, 
top eastern market. 6 years experience. 
Married. Stable. Box 735E, BROADCAST- 

Experienced copywriting Yankee wants to 
remain in the south. Put me typing in your 
Dixie or Yankee copy-news dept. Box 

PD experience go getter, worker, good air- 
man with ticket. Experienced in promotions, 
production and plenty of ideas. Write now. 

Jock Laurence, originator of the first suc- 
cessful national beeper news service avail- 
able immediately for agency, network or 
major station wanting industry wide, rec- 
ognized news commentator for personalized 
news and commentary and/or night con- 
troversy programs; wire service requiring 
audio supervision and direction. If your 
news and special events department is lag- 
ging, Laurence will give it zest and hard 
hitting commercial appeal. Will bring ex- 
clusive sources of information in highest 
places, commanding personality and solid 
audience draw. Interested only in attractive 
5 figure fee. Call San Francisco, Sutter 
1-0831 or write 844 Pine St., Nob Hill. 


Help Wanted — Announcers 

Combination announcer-director. Strong on 
announcing and appearance. $80 base. East- 
ern United States. Send tape, photograph, 
and resume. Box 726E, BROADCASTING. 

Audio booth announcer wanted. Opportuni- 
ty for some on-camera. Contact Don Stone, 
KTIV, Sioux City, Iowa. 


RV studio engineers. Excellent oportunities 
for men having knowledge of theory and 
aggressive interest in station operation. 
Group tv station corporation. Send resume 

Wanted: Chief engineer for Channel 8, 
Idaho Falls, maximum power, fully GE 
equipped. State salary and qualifications 
first letter. Box 742E, BROADCASTING. 

Chief engineer-announcer — 1st phone, 1 kw 
directional. California top-rated radio sta- 
tion. References. $400.00 per month to start. 
KAFY, P.O. Box 6128, Bakersfield, California. 

Television transmitter operator for KMVI- 
TV, Wailuku, Maui, Hawaii. Work 40 hours 
in three days, off four days every week. 
Write or call the station for details. 

Full power vhf experienced video engineer 
for studio maintenance, and occasional trans- 
mitter relief. Voice over announcing ability 
helpful but not required. Send resume, 
salary requirements, picture, voice tape if 
possible to Amos Hargrave, C.E., KVIQ-TV, 
Box 1019, Eureka, California. 

Wanted tv technician with ability, initiative, I 
and strong interest maintenance. Get all- 
round experience: Transmitter, studio, 
videotape, microwave, AM, FM under one 
roof. You will not be stifled. Write WOAY- 
TV, Oak Hill, West Virginia. 

Technical school graduate with minimum 
one year studio experience, preferably VTR, 
to help operate and maintain large volume 
VTR installation. Contact Norm Friedman, 
Tape Processing Center, Purdue University, 
Lafayette, Indiana. 

Production — Programming, Others 

News and public affairs director for radio 
and television. Mature, creative, imaginative 
newsman in the age bracket of 40 years who 
wants to supplement network news by re- 
cruiting and either giving or supervising the 
presentation of local news and public affairs 
programming. Opening available within six 
months. Starting salary $200 per week. Send 
tape and photo with background in first 
letter. Box 544E, BROADCASTING. 



Situations Wanted — Management 

Broadcast researcher. Experienced researcher 
with 5 years in audience measurement and i 
marketing analysis. Planning, design, imple- 
mentation all phases survey research, na- i 
tional and local markets. Market area, media i 
effectiveness and coverage, sales analysis, 
cost and distribution studies. Solid statistics 
background. Desire position with real chal- 
lenge BBA, age 29. Will relocate. Box 710E, 

Position in international television or film 
distribution— experienced all phases produc- 
tion plus overseas experience, graduate for- 
eign trade degree and languages. Box 716E, 

Twenty-one years experience radio-tv sales, 
programming. Currently sales manager 
major tv station. No floater. University 
grad. Family. Offer dependability, hard 
work, mature judgment in return for in- 
come commensurate with management re- 
sponsibility. Prefer west coast. Box 751E, 

TV manager or sales manager available im- 
mediately. Until March 31, 1961, was em- 
ployed as sales manager of top rated, old 
line CBS affiliate within top fifty markets. 
Station income for last year was highest 
in 11 year history. Percentage of increase 
highest in history with exception of 1957. 
Age 38, married, family, 15 years experi- 
ence. Best references from all previous 
employers, agencies, reps, network. Check 
CBS; Harrington, Righter & Parson, Bran- 
ham Company, southeastern agencies, then 
call Dick Holloway, 2104 Villa Drive. 
Greensboro, North Carolina, Broadway 

108 BROADCASTING, April 10, 1961 

Situations Wanted — (Cont'd) 




National sales manager-commercial manager, 
(radio and 'or television). Productive sales 
specialist, 13 years all phases sales and sta- 
tion administration, last six years New York. 
Desire challenge, potential and future. Will 
relocate for right opportunity. Box 725E, 


Looking for a chance to move from radio to 
tv in sports or news. Definite on-camera ap- 
pearance. Ex-ball player with 3 years sports 
and news radio experience for 5,000 watt sta- 
tion. Age 24. Want station that offers solid 
future. Would accept department opening in 
large operation. Tape, picture available. 
Prefer west coast or midwest. Box 715E, 


Television engineer, available immediately, 
7 years experience, including transmitter, 

Presently employed chief of AM, FM, and 
TV station desires new position. Prefer 
Conn., Mass.. or Fla. areas. 16 years experi- 
ence. Will take position at AM or TV; not 
fussy but desire opportunity for advance- 
ment. What do you have. Reply Box 760E, 

TV engineer, 36, 6 years experience video 
and micro-wave desires permanent super- 
visory position. Florida preferred. Box 777E, 

Production — Programming, Others 

Director with 5 years experience in com- 
mercial and ETV in midwest. Available im- 
mediately. Heavy on live commercials and 
news shows. Knows lighting, can announce. 
Excellent references. University of Michigan 
grad. Family. Box 492E, BROADCASTING. 

Small market director-producer-announcer 
seeks more challenging and active market. 
Available whenever you are. Box 487E, 

Producer-director available immediately. 
Complete resume and references rushed to 
each inquiry. Box 523E, BROADCASTING. 

Photographer. Young, educated, with con- 
siderable professional experience in still and 
motion pictures. Stills published nationally 
in magazines, posters, filmographs. Three 
years with well known educational and 
documentary film company. Desire position 
with commercial or educational station. Box 

Director with 4 years experience commer- 
cial in southwest major market. Knows all 
phases of production, also sales, can an- 
nounce. 24 and single. Prefers west. Avail- 
able immediately. Box 689E, BROADCAST- 

Writer-producer. Experienced local and re- 
gional accounts. Versatile. Creative. Ambi- 
tious. Box 712E, BROADCASTING. 

Promotion manager — Experienced all phases 
including advertising, publicity, public rela- 
tions, research. Excellent references. Prefer 
larger market. Box 730E, BROADCASTING. 

Make the competition unhappy! Working 
newsman with 8 years experience all phases 
radio-tv news. Let's get together if you 
want a man who delivers, writes, films, per- 
sonally covers and puts believability in your 
news coverage. News directorship or good 
spot in major market tv. Currently em- 
ployed major market radio-tv. Box 781E, 

S years experience — Management, producer- 
cirector, film director. Commercial and ed- 
ucational tv. Trouble shooter in all phases of 
TV. Age 34, married, family man. Desire 
permanent location and potential advance- 
ment. Box 789E, BROADCASTING. 


3 Utility type 180 towers standing 197' — Best 
offer. 3 Gates insulated sample loops. 1 
Gates remote control-tone system (6 years) 
includes frequency monitor, hi voltage and 
plate current, tower lites read back. 3-3 sec- 
tion tower lighting chokes. 1-3 section tower 
lighting choke in weather proof housing. 
200 ft. RG 164 cable 72 ohms. Best offer for 
any or all equipments. Box 503E, BROAD- 

Clean GR-731B modulation monitor $250.00. 
New Fairchild pickups @ $30.00, extra car- 
tridge kits $3.00. Box 632E, BROADCAST- 

Mike booms, Starbird, RCA; mike stands, 
RCA 90-A. State condition, price. Box 718E, 

RCA STL, 0.1 watt 7000 mc. Available soon. 
Excellent condition, complete with 4 ft. 
dishes. Box 787E, BROADCASTING. 

Recording studios. Excellent location and 
completely equipped with Ampex recorders, 
the finest mics, consoles, monitors, natural 
echo chamber, etc. Poor health forces 
present owner to sell. Take all and assume 
lease. Box 788E. BROADCASTING. 

Concertone tape recorder model #1401. Over- 
hauled year ago. As is. Best offer plus 
freighting buys. Chief, KHAS-Radio, Hast- 
ings, Nebraska. 

lkw UHF TV transmitter. Continental model 
PA-714, operates ch 14 to 31. WAFG-TV, 1000 
Monte Sano Blvd., Huntsville, Ala. 

RCA 250-K transmitter, spare tubes. RCA 
type 311A AM frequency monitor. Write 
WAJR, Morgantown, W. Va., phone LI 2-5846. 

RCA MI-19390 diplexer and MI-19085-H-12 
sideband filter now tuned Channel 12. Con- 
tact Joe Gill, WRDW-TV, Augusta, Georgia. 

Two vertical Para-Flux reproducers com- 
plete. Practically new. Includes 2 arms, 2 
heads, 2 equalizers. All for $200.00. Write 
WRJW, Picayune, Mississippi. 

Model of 1901 Oldsmobile — Low mileage; in 
A-l shape, tires like new, self-starter, turn 
signals, and electric lights. Excellent adver- 
tising and promotional vehicle. Original cost 
approximately $2,000. For quick sale $900 will 
buy it. Write for picture to WTVR, P.O. Box 
5229, Richmond, Virginia. 

RCA Model BTA-1L 1 kw transmitter, good 
condition, $1500; traded in on Bauer Model 
707 "kit" transmitter. Write Bauer Electron- 
ics Corp., 1663 Industrial Road, San Carlos, 

Thermometer, remote, electrical; enables 
announcer to read the correct outside tem- 
perature from mike position. Range 0-120 
deg. F. Installed in less than an hour. Send 
for brochure, Electra-Temp. Co., Box 6111, 
San Diego 6. California. 

AM, FM, TV terminal equipment including 
monitors, 5820 and power amp tubes. Elec- 
trofind, 440 Columbus Ave., N.Y.C. 

Will buy or sell broadcasting equipment. 
Guarantee Radio & Broadcasting Supply 
Co., 1314 Iturbide St., Laredo, Texas. 

George Kim & Son. Tower-painting, repair- 
ing, erection and demolishing. Ebensburg, 
RD#2, Pennsylvania. 

Video monitors. See our new line at N.A.B. 
May 7th Wash., D. C— Large screen wave- 
form oscilloscope. High resolution viewfind- 
er. 70 models video monitors. Miratel Elec- 
tronics. Inc.. 1st St. S.E. & Richardson, New 
Brighton, St. Paul 12, Minnesota. 

Ampex 400 single case portable. Manual con- 
trols (not solenoid operated). $250. Jon 
Monsen, 1350 N. Harding Street, Pasadena, 

200 foot Indeco radio tower guyed insulated 
for AM Good buy, tower like new. James 
Rea, Hammond, Indiana. Tilden 5-0665. 

Equipment — (Cont'd) 

Rigid transmission line, Andrews 1%" No. 
551-3. New, unused, with hardware and 
fittings. Tremendous savings. Write for stock 
list. Sierra Western Electric Cable Company, 
1401 Middle Harbor Road, Oakland 20, Cali- 

For sale — Ampex 601-2 stereo recorder. Used 
only three months — like new. Installing 351's. 
Phone or write Hilltop Records, 509 West 
Main Street, Ashland, Ohio. 3-1507. 

RCA Model BTA-1R 1 kw transmitter, latest 
model, good condition, $3500; traded in on a 
Bauer Model 707 "kit" transmitter. Write 
Bauer Electronics Corp., 1663 Industrial 
Road, San Carlos, California. 

Towers ready for shipment. 15-200' to 250' 
towers, 8-400' towers, 2-500' towers and 1- 
600' tower. All are guyed towers, and are 
from 30 lb. to 50 lb. wind load. These 
towers can be had at very attractive prices 
and terms if requirements are met. Contact 
T.C.A. Radio Tower Co.— 2615 Bankhead 
Highway NW, Atlanta 18, Ga. 



Californian desires small station ownership 
through lease-purchase arrangement. Re- 
sponsible-experienced. Correspondence con- 
fidential. Box 677E, BROADCASTING. 


Used 2 channel control board for AM and 
FM operation. At least 6 imputs — Collins 
212E-1 or equivalent. Box 502E, BROAD- 

Wanted . . . Usable 250 watt Western Electric 
transmitter Model 451 grid modulated. Box 

Used 5 kw transmitter. State make, age, 
and condition. Box 738E, BROADCASTING. 

Wanted, good, used 250-watt transmitter. 
State price, condition, full details first re- 
ply. Also desire good, used FM transmitter. 
Write Box 748E, BROADCASTING. 

Have immediate need for RCA stab amp., 
type TA-9, and phase equalizer equipment. 
Write P. O. Box 2167, Wilmington, Delaware. 

Wanted to buy — used General Radio RF 
bridge. P.O. Box 1671, Greenville, S. C. 

Used TV equipment for CH 53 350' tower, 

studio and transmitting equipment 1 kw 

trans diplexer etc. B. L. Golden, 308 S. 
Fruit, Fresno. Phone AM 4-5015. 


25,000 professional comedy lines, routines, 
adlibs. Largest laugh library in show busi- 
ness. Special monthly topical service featur- 
ing deejay comment, introductions. Free 
catalog. Orben Comedy Books, Hewlett, N.Y. 

Comedy for deejays!— "Deejay Manual," a 
complete gagfile containing bits, adlibs. gim- 
mix, letters, patter, etc. $5.00 — Show-Biz 
Comedy Service (Dept. DJ-4), 65 Parkway 
Court, Brooklyn 35, N. Y. 

Call letter items — Lapel buttons, mike plates, 
studio banners, car tags, bumper strips, etc 
Bro-Tel, Box 592, Huntsville. Alabama. 

Want commissionable rates, late evening 
radio-television. 400 accounts! Gospel Radio 
Broadcasting, Schell City, Missouri. 

EROADCASTING, April 10, 1961 



Help Wanted— (Cont'd) 

Help Wanted — (Cont'd) 

FCC first phone license preparation toy 
correspondence or in resident classes 
Grantham Schools are located in Hollywood, 
Seattle, Kansas City and Washington. Write 
for our free 40-page brochure. Grantham 
School of Electronics, 3123 Gillham Road, 
Kansas City 9, Missouri. 

Announcing, programming, console opera- 
tion. Twelve weeks intensive, practical train- 
ing. Finest, most modern equipment avail- 
able. G. I. aproved. Elkins School of 
Broadcasting, 2603 Inwood Road, Dallas 35, 

FCC first class license in 5 or 6 weeks. In- 
struction eight hours a day, five days a 
week. No added charge if additional time or 
instruction needed, as license is guaranteed 
for tuition of $300.00. Professional announc- 
ing training also available at low cost. Path- 
finder Method, 5504 Hollywood Blvd., Holly- 
wood, California. Next classes June 5th and 
July 31. 

Be prepared. First phone in 6 weeks. Guar- 
anteed instruction. Elkins Radio License 
School of Atlanta, 1139 Spring St., N.W., 
Atlanta, Georgia. 

Elkins Radio License School of Chicago. 
Now serving the mid-west. Quality instruc- 
tion at its best. 14 East Jackson St., Chi- 
cago 4, 111. 

Since 1946. The original course for FCC 1st 
phone license, 5 to 6 weeks. Reservations 
required. Enrolling now for classes starting 
April 26, June 21, August 30, October 
25. For information, references and res- 
ervations write William B. Ogden Radio 
Operational Engineering School, 1150 West 
Olive Avenue, Burbank, California. "Au- 
thorized by the California Superintendent 
of Public Instruction to issue Diplomas upon 
completion of Radio Operational Engineer- 
ing course." 

FCC first phone license in six weeks. Guar- 
anteed instruction by master teacher. G.I. 
approved. Request brochure. Elkins Radio 
License School, 2603 Inwood Road, Dallas, 


Help Wanted — Sales 

Production — Programming, Others 

Production — Programming, Others 


Somewhere there is a salesman who wants 
to live in South Florida He's a nice guy 
who wants to be with a station with a 
future — soon to be the biggest in the 
market. He likes people, and he likes to 
work ... but above all, HE CAN SELL! 
To prove it, he must have a sales record 
written in ###igns. 

There's gold on the Goldcoast for you, if 
you're the man. Send facts and figures 
QUICK to: 



1 Plenty of opportunity for advance- | 

i ment for man with experience, ma- | 

i ture voice, knowledge of good pop § 

1 music, who can do a wide-awake | 

| show. Need air sell, but no yell. | 

| Salary open, so state what you need. § 

| Send resume, picture and tape now § 

| to K-JEM, 515 North Robinson, § 

§ Oklahoma City, Oklahoma. I 

I § 

piiiiuiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiii 



. . . and additional benefits for reliable 
and ambitious newsman, experienced in 
rewrite, air and leg work. May become 
Director of 5-man News Dept. in growing 
midwestern market near large city. Voice 
and character of utmost importance. Ref- 
erences will be checked. Send letter with 
full background and complete reference 
list to : 




Needs men with successful, high 
caliber radio or television experi- 
ence. This is strictly a top level 
presentation requiring - men to work 
hand in hand with radio stations as 
advertising' and production consult- 
ant. The weekly earning 1 potential 
is extremely higli; however, the men 
we are looking for should have a 
background which is commensurate 
with these type of earnings. If you 
think your experience and ability 
could justify $30,000 to $40,000 a 
year, we would like to hear from 
you. Please send resumes. 






Situations Wanted 

Production — Programming, Others 


Award winning newsman and experi- 
enced staff announcer both ready to 
move to bigger market. Available to- 
gether or individually. 



Help Wanted — Technical 


Electronics engineer with management ex- 
perience interested in assisting in direction 
of commercial television operation in major 
midwestern community. To direct and im- 
prove operation of large department of en- 
gineers and technicians. Must be well or- 
ganized, conscientious, management-oriented 
Salary to $12,000. 


Television/Field Broadcast 

1st phone, transmitter operation, instal- 
lation and maintenance experience. 
Considerable travel involved, some for- 
eign. Send resume to: Mr. D. K. Thorne, 
RCA Service Company, Cherry Hill, 
Camden 8, New Jersey. 


Wanted by one of Virginia's oldest and 
most powerful TV stations. This ex- 
perienced man must be working in the 
Virginias-Carolinas area. Must know 
how to gather, write, edit and broad- 
cast news — a real hustler. Must also 
have a good knowledge of sports and 
be able to do excellent on-the-air job. 
Good starting pay. Fine fringe bene- 
fits. This station wants a dependable 
man who knows his business. Send com- 
plete resume, picture and tape to: Joe 
Moffatt, News Director, WSLS-TV, 
Roanoke, Va. 




50 KW transmitter— RCA 50D for- 
merly used by KNX. Complete with 
spares and emergency generator at 
attractive price. Contact Ted Denton, 
KNX, 6121 Sunset Blvd., Hollywood 
28, California. 


Lease a high performance MX CHANNEL to 
the background music operator the easy 
way with the MOSELEY SCC-2 Subcarrier 
Cenerator. Fits transmitters having mx in- 
puts. Low cost featuring AUTOMATIC 
MUTINC. Write for Bulletin #203. 


P.O. Box 3192 Santa Barbara, Calif. 



Bolster your "NEWSOUND" with a direct 
report from the continent on the big story 
of the day. This distinctive international 
news service can be working for your sta- 
tion for less than 60 cents per day I Adver- 
tiser pays low phone charges, you reap the 
profits! Your "CALL FROM EUROPE" is 
tailored for a distinctive 5 minute package 
presentation. It will make your news block 
sparkle! For quick information write: 





Write for application now 


83 So. 7th St. Minneapolis 2, Minn. 

FEderal 9-0961 

BROADCASTING, April 10, 1961 




Outstanding 5 kilowatt facility in a top 
50 dynamic growth market. Price on a 
formula of one and one-half times annual 
gross or five times cash flow. $900,000 
cash or equivalent. Slightly more on terms. 
Qualified principals only. 





$ 40M 










65 M 




























top 30 





top 30 




And Others 


1182 W. Peachtree St., Atlanta 9. Ca. 

Negotiations Management 
Appraisals Financing 

1736 Wisconsin Ave., N.W. 
Washington 7, D. C. 

Houston. Present 2, *8, 11, 13,23,29,39 Proposed 
2,5,*8,11, 13,23,29,39. Ann. March 31. 

WWOK (TV) Worcester, Mass.— Requests 
amendment of rules so as to add vhf ch. 
13 at Worcester, Mass., by making follow- 
ing proposed changes in Worcester. Present 
14,20 Proposed 13,14,20. Further requests 
simultaneous issuance of order to show 
cause why WWOR (TV) should not operate 
on ch. 13 in lieu of ch. 14. Ann. March 31. 


■ Commission invites comments by May 17 
to notice of proposed rule making looking 
toward amending sect. 3.182(w) of am rules 
to delete 30-1 ratio pertaining to inter- 
ference between stations 20 kc apart and to 
rely upon 2 mv/m and 25 mv/m overlap pro- 
vision of rules to prevent degradation of am 
broadcast service in licensing of new sta- 
tions. In those instances where interference 
has been indicated between stations opera- 
ting 20 kc apart, practice has shown that 
extent of interference is so slight as not to 
warrant denial of application where no 2 
mv/m and 25 mv/m overlap is involved. 
Ann. April 5. 

■ By notice of proposed rule making, com- 
mission invites comments by May 5 to pro- 
posal by Blythe Telecasting Co. to assign 
uhf tv ch. 34 to Blythe, Calif., as "drop-in." 
Ann. April 5. 

Processing line 

The following applications are ready for 


BMP-8861 WCIN Cincinnati, Ohio Rounsa- 
ville of Cincinnati Inc. Has CP: 1480kc, 500w, 
5kw-LS, DA-2, U. Req. MP: to change ant.- 
trans. location and DA. 

BP-13781 KLGR Redwood Falls, Minn. 
Harry Willard Linder Has: 1490kc, lOOw, U. 
Req.: 1490kc, 250w, U. 

BP-13782 KCKC San Bernardino, Calif. 
M.V.W. Radio Corp. Has- 1350kc, 500w, DA- 
N, U. Req.: 1350kc, 500w, 5kw-LS, DA-2, U. 

BP-13784 NEW, Chardon, Ohio Geauga 
Broadcasting Co. Req.: 1560kc, 250w, DA, D. 

BP-13785 NEW, Quantico, Va. Radio One 
Company. Req.: 1530kc, 250w, D. 

BP-13786 NEW, Ashtabula, Ohio Quests 
Inc. Req.: 1600kc, 1 kw, D. 

BP-13787 WIBV Belleville, 111. Belleville 
Broadcasting Co. Has: 1260kc, lkw, D. Req.- 
1260kc, 5kw, DA-2, U. 

BP-13788 NEW, WiUows, Calif. Glenn 
County Broadcasters. Req.: 1560kc, 250w, D. 

BP-13789 KBLF Red Bluff, Calif. Victor 
Industries Corp. of Calif. Has: 1490kc, 250w, 
U. Req.: 1490kc, 250w, lkw-LS, U. 

BP-1379I KLIV San Jose, Calif. Cal-Radio 
Inc. Has: 1590kc, 500w, lkw-LS, DA-N, U. 
Req.: 1590kc, 500w, 5kw-LS, DA-N, U. 

BP-13792 KGPC Grafton, N. D. KGPC 
Company Has: 1340kc, 250w, U. Req.: 1340kc, 
250w, lkw-LS, U . 

BP-13793 WNOW York, Pa. WNOW Inc. 
Has: 1250kc, lkw, D. Req.: 1250kc, 5kw, DA- 
D, U. 

BP-13794 NEW Atlanta, Ga. Metropolitan 
Atlanta Radio Req.- 1150kc, lkw, D. 

BP-13795 NEW, Ashland, Ala. Clay Service 
Corp. Req.: 910kc, lkw, D. 

BP-I3797 WTIF Tifton, Ga. WTIF Inc. Has: 
1340kc, 250w, U. Req.: 1340kc, 250w, lkw-LS, 

BP-13799 KLBM La Grande, Ore. Inland 
Radio Inc. Has: 1450kc, 250w, U. Req.: 1450kc, 
250w, lkw-LS, U. 

BP-13800 WBGC Chipley, Fla. John San- 
ders Has: 1240kc, 250w, U. Req.- 1240kc, 250w, 
lkw-LS, U. 

BP-13803 NEW, Marion, Va. Seward Broad- 
casting Co. Req.: 1330kc, lkw, D. 

BP-13806 KWTX Waco, Tex. KWTX Broad- 
casting Co. Has: 1230kc, 250w, U. Req.: 1230- 
kc, 250w, lkw-LS, U. 

BP-13807 WFYC Alma, Mich. WFYC Inc. 
Has: 1280kc, lkw, D. Req.: 1280kc, 5kw, DA, 

BP-13808 KXRO Aberdeen, Wash. KXRO 
Inc. Has: 1320kc, lkw, U. Req.: 1320kc, lkw, 
5kw-LS, U. 

BMP-8872 KCJH Arroyo Grande, Calif. 
KCJH Has CP: 1280kc, 500w, D (San Luis 
Obispo, Calif.) Req MP: 1280kc, 500w, D (Ar- 
royo Grande, Calif.). 

BP-13809 NEW, Houston, Tex. Higson- 
Frank Radio Enterprises Req.: 1520kc, 500w 
(250w, C.H.), D. 

BP-13811 NEW, Roswell, N. M. Neil N. 
Levitt Req.: 960kc, lkw, D. 

BP-13812 NEW, Berlin, N. H. Good Radio 
Inc. Req.: 1400kc, 250w, U. 

BP-13814 WLOB Portland, Me. Casco 
Broadcasters Corp. Has: 1310kc, lkw, D. 
Req.- 1310kc, 5kw, DA-2, U. 

BP-13815 KDOK Tyler, Tex. KDOK Broad- 
casting Co. Has: 1330kc, lkw, D. Req.: 1330- 
kc, 500w, lkw-LS-DA-N, U. 

BP-13824 KACY Port Hueneme, Calif. Lin- 
coln Dellar Has: 1520kc, 250w, DA-1, U. Req.: 
1520kc, lkw, lOkw-LS, DA-2, U. 

BP-13826 NEW, Hollister, Calif. Trotter 
and Godfrey Req.: 1520kc, 500w, D. 

BP-13827 NEW, Troy, N. Y. WRSA Inc. 
Req.: 900kc, 250w, D. 

BP-13828 WSPN Saratoga Springs, N. Y. 
SPA Broadcasters Inc. Has- 900kc, 250w, D. 
Req.: 1280kc, lkw, D. 

BP-13829 NEW, Salem, Ore. Salem Broad- 
casters Req.: 1220kc, lkw, D. 

Texas major #200,000 — Texas major £500- 
000 — Texas single £ 160,000 — Texas single 
$63,000 — Texas single £53,000 — Texas 
single £60,000 — Ala. major £300,000 — 
La. single £85,000 — La. major £97,500 — 
Ark. single 80% £65,000 — Miss, single 
£50,000 — Miss. single £45,000 — Rocky 
Mt. single £47,500 — Florida major £375,- 
000 — Fla. major £265,000 — Fla. semi- 
major £230,000 — Fla. major £225,000 — 
Fla. medium £135,000 — Fla. major £120,- 
000 — Fla. medium £110,000 — Fla. single 
£50,000 — Fla. single £35,000 cash — New- 
Mexico major £300,000 — Major VHF- 
Radio combo £4,000,000. Others! PATT 

Mcdonald co., box 9266, austin 

17, TEXAS. GL 3-8080. 


SOUTHWEST. Top market. Full time. Cur- 
rently doing $16,000-$17,000 a month. Ask- 
$275,000 with 29% down. 

NORTH CENTRAL WEST. Daytime Profit- 
able. Fine market. Doing $70,000. Asking 
ing $275,000 with 29% down. 

Suite 600-601 

6381 Hollywood Blvd. 

Los Angeles 28, Calif. 
HO. 4-7279 


Compiled by BROADCASTING April 6 




486 1 





Not on air 



Compiled by BROADCASTING April 6 

464 78 
38 17 

For new stations 





Compiled by FCC Jan. 31 

Licensed (all on air) 
Cps on air (new stations) 
Cps not on air (new stations) 
Total authorized stations 
Applications for new stations (not in hearing) 
Applications for new stations (in hearing) 
Total applications for new stations 
Applications for major changes (not in hearing) 
Applications for major changes (in hearing) 
Total applications for major changes 
Licenses deleted 
Cps deleted 






486 1 


1 There are, in addition, 10 tv stations which are no longer on the air, but retain their 


BROADCASTING, April 10, 1961 



for you to see 

with a purpose 





a 1 3 week series — guest interview format 


For local use: contact the Social Security office in your 

For network use: contact Roy L. Swift — Information Officer, 
Social Security Bldg., Baltimore 35, Maryland 

This advertisement courtesy of 
Broadcasting Publications Inc. 
in the interest of public service. 


BROADCASTING, April 10, 1961 

OUR RESPECTS to Kenneth Glenn Manuel, pres., D. P. Brother & Co., Detroit 

He wins confidence and cooperation with the personal touch 

Spending nearly a million dollars 
worth of other peoples' money in the 
broadcast media each month is serious 
business for any advertising agency. 

But it's so reassuring to have a man 
in the front office who knows what 
it's all about. Especially when the door 
to his office is open and he is willing 
to listen when you have a problem and 
some ideas that could solve it. 

The personal touch. That's the way 
Kenneth Glenn Manuel does business 
with his clients and with his staff. It's 
the way he has won confidence and 
cooperation in his first year as the pres- 
ident of D. P. Brother & Co., a pioneer 
in the use of television for major na- 
tional advertisers. It's the way agency 
founder Doran Brother has built his 
company during the past 27 years. 
And it was obviously a key factor in 
his choice of Mr. Manuel as president 
when he moved up to board chairman. 

But Mr. Manuel's other qualifications 
carried much weight in that decision, 
too. He had been vice president in 
charge of Brother's radio and televi- 
sion activities for seven years, an im- 
portant post when broadcast billings 
account for nearly one-third of the 
agency's activity. And before his asso- 
ciation with Brother he had spent many 
years behind the microphone and tv 
camera as producer, writer and news 
reporter. That was at WWJ-AM-TV 
Detroit, where he created the award- 
winning educational series, Television 

Stop Inflation ■ Mr. Manuel's 
thoughtful, conservative attitude to- 
ward people and problems, however, is 
not to be misunderstood as an easy 
mark. His successful policy of encour- 
aging a working climate where crea- 
tive imagination and artistic resource- 
fulness enjoy free play is not a license 
for the unproductive or frivolous. Nor 
does he long remain silent on basic 
issues of his profession that threaten to 
undermine the integrity or sales effec- 
tiveness of advertising. It was only a 
I few weeks ago that he told the Toledo 
Advertising Club that it's about time 
advertisers made themselves heard 
"loud and clear" against inflated media 
1 costs — inflated costs that have no re- 
lation to increased circulation or im- 
proved, more effective impact by pro- 
gram or editorial content. 

His suggestions? "More spirited ne- 
gotiation" of contracts for talent and 
"constructive resistance" to the some- 
times excessive fees and costs. He also 
urges maximum use of good, selling 
1 radio and tv commercials — especially 
those that have real "staying power" 
and sometimes are discarded too soon. 

Mr. Manuel's thoroughness is ex- 
emplified in his agency's painstaking 
appraisal of the quality "sound" of the 
radio stations with which it invests its 
clients' spot advertising dollars. The 
Brother broadcasting department spends 
long hours monitoring station tapes 
and making personal contacts. 

Stable Accounts ■ Mr. Manuel's tall, 
sturdy physique perhaps exemplifies the 
solidity of the major Brother accounts, 
many of which are major divisions of 
General Motors. GM's Oldsmobile cars 
and AC spark plug divisions started 
with Brother in 1934. Other GM di- 
visions handled include Delco Appli- 
ance, Guide Lamp, Harrison Radiator, 
Hyatt Bearings, New Departure, Sagi- 
naw Power Steering, Brown-Lipe-Cha- 
pin and GM's Guardian Maintenance 
service program. Most are strong in 
broadcast. Brother also this past year 
acquired GM's defense systems divi- 
sion. To its growing non-GM list the 
agency added a motel chain, Holiday 
Inns of America. Brother claims sev- 
eral tv "firsts" for its clients, including 
sponsorship of network newscasts, the 
90-minute color spectacular, the 1948 
(and '52) political conventions, plus 
U. of Michigan football (1947). 

Detroit is very much a part of Ken 
Manuel. He wasn't born there (Lorain, 
Ohio, Aug. 1, 1913), but he was taken 
there at the age of 4 when his father 
moved his restaurant supply business 
to the larger city. He was a good schol- 
ar, doing his best in literary subjects. 

Brother's Manuel 
The personal touch 

At suburban Highland Park High 
School he worked on the student pub- 
lications and played baseball, football 
and basketball. He continued his jour- 
nalistic interests at the U. of Michigan 
(B.A. cum laude 1934) but his athletic 
abilities won the most attention. 

After injuring his knee in college 
football, Mr. Manuel "retired" to base- 
ball where the highlight of his young 
career was a trip in 1932 with his team 
to play exhibition games in Japan as a 
guest of that country. For IVi months 
they played all over Japan, including 
one game in Tokyo before a crowd of 
85,000. Of 21 games, they won 17. 

Cold, Cold World ■ The depression 
world that greeted young Mr. Manuel 
did not cool his ardor for the life of a 
journalist. It merely delayed it. For 
a time he worked on the assembly 
lines for Chrysler and Studebaker and 
sold over the counter at the J. L. Hud- 
son Co. "I learned a lot about people 
in those jobs," he recalls. His break 
came in 1935. The Detroit News hired 
him as a cub reporter for $18.50 a 
week. The world began to grow warm. 

For five years he ranged all through 
the editorial scope of newspapering, 
then, lunching one day with WWJ's 
Harry Bannister, he was invited to try 
a radio news show. It clicked. In 1942 
he was switched to prime evening time 
(opposite Edward R. Murrow — "our 
shares of audience were about even") 
and as the years rolled by his news- 
paper duties faded and his broadcast 
horizon expanded. In 1947 when the 
News put WWJ-TV on the air, Mr. 
Manuel went "visual" too. 

With Mr. Bannister's full coopera- 
tion, Mr. Manuel set out to find and 
employ tv's great cultural capacity. The 
result was the Television University 
series that employed the best talent and 
resources of the Detroit area education- 
al, cultural and scientific institutions. 

Agency Career ■ In 1949 Mr. Manuel 
joined the creative staff of D. P. 
Brother, working in all media. In 1953 
he was made vice president in charge 
of tv and radio. He was made senior 
vice president in 1959 and president 
in May 1960. Of the wide range of 
broadcast events in which he partici- 
pated during this period, he rates ef- 
forts such as Wide, Wide World and 
the Max Liebmann and Bing Crosby 
spectaculars, among tv's best. 

Mr. Manuel married Sonia Poloway 
of Dearborn in 1945. They have one 
daughter, Kristina, 4, and live in 
Bloomfield Hills. Hobbies: music, read- 
ing and Sunday painting. Little Tina 
is learning baseball too: "She swings 
pretty good." 

BROADCASTING, April 10, 1961 



Boycott by pressure 

T ELEVISION has faced many problems in its relatively 
' short life and has managed to grow in audience appeal 
and importance as a medium in spite of them. Today a situa- 
tion that has harassed it from the first in one form or an- 
other is posing a serious threat. This is raised by the small 
but well organized and extremely vocal groups who aim 
their attacks at television's only source of support — its ad- 

We have just seen such a group exercise its power. 
Italo-Americans declared a boycott of L&M products be- 
cause many of the fictional bad men in The Untouchables 
were given Italian names. L&M promptly withdrew all of 
its advertising from ABC, giving another reason, to be sure, 
but certainly suspect of quitting under pressure. 

It is easy to understand how an advertiser, interested 
chiefly in selling his product at the most efficient cost, can 
panic when he is threatened by a well organized group. 
It is even easier to understand his reluctance to join battle 
with organizations that picket his plants, threaten his ship- 
ping and refuse to use his product. 

He's prone to rationalize: "I really don't need tv. What 
am I doing in this medium? I'm getting out and putting 
my budget in something safe like transit posters or direct 

But this way lies danger. The preeminence of broadcast- 
ing as an advertising medium is proved by the record. No 
other medium sells merchandise so effectively and so eco- 
nomically. This will continue to be true. 

Advertisers and broadcasters alike must hold a firm line. 
Care and intelligence must go into a story line for programs, 
but who can fault the producer who casts a Negro as a 
cannibal king, a Japanese as a World War II enemy in the 
Pacific or Capone's henchmen as predominantly Italian? 

Bowing to unreasonable pressures can only bring more 
and more demands, a situation which might easily result in 
both programming and economic chaos. 

Tribute, challenge, opportunity 

C OMETHING new and significant happened in Washing- 
ton last week. About 500 newsmen identified with broad- 
casting attended a two-day foreign policy briefing confer- 
ence called by the State Department. It was opened by the 
Secretary of State and closed by the President. 

What transpired behind closed doors was for background 
purposes and not for direct attribution to any of the dozen 
highly-placed officials of the New Frontier who addressed 
the assemblage and then answered questions. The stated 
purpose was to communicate more effectively with those 
responsible for presentation, analysis and interpretation of 
news and events on the air. 

But it was far more than that. It constituted clear recog- 
nition of broadcast journalism by the new administration. 
Implicitly it recognized the potency of editorializing on 
radio and television because the principal purpose of brief- 
ings is to indoctrinate the moulders of opinion. And it 
follows another New Frontier precedent — President Ken- 
nedy's live and direct broadcasts of his news conferences 
(to the chagrin of the printed page press). Those invited 
were the news directors and executives throughout the coun- 
try — the counterparts of the editorial page and executive 
editors of the nation's newspapers, who will be briefed at a 
conference called for April 24-25. 

With this tribute comes a challenge and an opportunity. 
By giving broadcast journalism recognition, the new ad- 


ministration also gives an answer to those, inside govern- 
ment and out, who deride radio and television as frivolous, 
low-grade entertainment media. 

To improve their stature as practitioners of modern jour- 
nalism, station ownership and management have the re- 
sponsibility of upgrading their news handling and their edi- 
torializing. This means bigger and better news staffs re- 
sponsible directly to management. 

We were pleased to see FCC Chairman Newton N. 
Minow and other members of the FCC at the briefings. 
They must have been impressed with the thrust and purpose 
of the sessions — and with the demeanor of newsmen re- 
sponsible for the vast news and public affairs outputs of the 
stations and the networks. 

Assistant Secretary of State Roger Tubby, himself a 
small-town editor, spearheaded the conference. The idea 
came from Luther L. Reid, former CBS publicity director 
and since 1947 with the State Department and the head of 
the department s new Office of Special Projects. They can 
be happy with the result. 

We hope those privileged to attend and who thought well 
of the briefings will so advise Secretary of State Dean Rusk. 
We hope, moreover, that they will urge briefings at regular 
intervals — not only as to foreign policy but in other areas 
of greatest news and policy significance. 

Most of all we hope that all broadcasters will recognize 
that their way of life is imbedded in modern journalism. 
If they do, the detractors who ridicule tv and radio as the 
embodiment of low-brow show business will become cru- 
saders without a crusade. 

Better by the dozen 

IAI E'VE been looking through the kit of promotion ideas 
" that the NAB has sent to its radio members for use 
during National Radio Month, to be observed in May. 

It seems to us that a good many of the ideas are appro- 
priate for year-round promotion of radio as a medium, and 
the thought strikes us: Why not a National Radio Year 
every year? If a substantial number of stations undertook 
consistent promotion of the medium as a complement to 
their own promotion of themselves, the effect could not be 
anything but salutary. If a National Radio Month is bene- 
ficial, and undeniably it is, 12 months of the same kind of 
promotion would produce 12 times the effect. 

Drawn for BROADCASTING by Sid Hix 

"Better change that unemployment figure to 5,000,001. 
We're letting you go Saturday!" 

BROADCASTING, April 10, 1961 


■ ■ 

wfmy-tv creates 
sales in the nation's 44th market 

The imagination of the artist, together with 
his technique and skill, combine to create 
artistic beauty ... In the Industrial Pied- 
mont, the popularity and proven dominance 
of WFMY-TV have combined to create sales 
for over eleven years. 

To successfully sell the nation's 44th 
market*, include WFMY-TV in your plans. 
WFMY-TV delivers 2.3 million customers 
who annually spend $3.2 billion dollars . . . 
call your H-R-P Representative today. 

*Source: Television Magazine, 1960 Data Book 


Dave Garroway, 8 years Hi-Noon's Cartoons, 7 years 


When you buy participating spots on WDAF-TV, you're buying built-in sta- 
bility of programming (see above), continuity of audience, the area's 
most successful air personalities, and a solid selling climate that hasn't 
missed a beat since 1949. That's why we're consistently tops in the big 
Kansas City market . . . and why we consistently move more products for 
our advertisers. There's more to the story . . . ask your Petry man about it. 


STM801 Of StRVICf 

WROC-FM, WROC-TV, Rochester, N. Y. • KERO-TV, Bakersfield, Calif. 

Represented by 


KFMB-TV, San Diego, Calif. • WNEP-TV, Scranton-Wilkes-Barre, Penn. ^^V_l/V^/ 

WDAF-TV, WDAF-AM, Kansas City, MO. The Origin,. Station Representative 


35 Cents 



Advertising's face is still without blemish, 
special Pulse study finds 27 

Sunny Florida: a land recessions pass by; 
a BROADCASTING market study 69 

APRIL 17, 1961 

Sterling uses scissors and old can of film 
to clip gilt-edge tv coupons 122 

Advertisers find hour show participations 
spread risks, hold audiences 108 


'III Ml' / 

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stars in a brilliant new role, 



Never, in so short a time have 
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, * n ( markets including 

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in these markets: 

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with a sensational 
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• Exclusive 

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in the Dallas- Ft. Worth market with Channel 4 

The February 19, 1961, NSI shows that KRLD-TV 
continues to reach more TV Homes in the Dallas - 
Ft. Worth market than any other station. 

KRLD-TV's average number of homes reached 
in Nielsen's six summarized time periods is 42.0% 
greater than Station B, 47.8% greater than Station 
C and 128.7% greater than Staion D. 

Reach the Dallas- Ft. Worth Market EFFECTIVELY 
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BROADCASTING, April 17, 1961 


What public thinks 

Most painstaking, penetrating study 
yet of public attitudes toward televi- 
sion has been secretly in process for 
more than year by top researchers of 
U. of Chicago's National Opinion Re- 
search Center and Columbia U.'s Bu- 
j reau of Applied Social Research, with 
CBS Inc. picking up tab that now runs 
to more than $100,000. Field work 
was done year ago. Results may be 
published next fall. CBS President 
Frank Stanton ordered absolutely un- 
biased job and neither he nor other 
CBS officials have even seen question- 

Project was outgrowth of plan Dr. 
Stanton announced six years ago at 
NAB convention in Washington. Orig- 
inally he proposed that committee of 
distinguished citizens establish areas 
to be investigated (Broadcasting, 
May 30, 1955), but had to abandon 
that notion. Objective committee 
could not be assembled. As it wound 
up, project operated under general di- 
rective from CBS to investigate what 
people thought of television and what 
they wanted from it. 

Trafficking turnabout 

If FCC doesn't adopt its proposed 
rule to prevent sale of stations during 
regular three-year licensing period un- 
less there are extenuating circum- 
stances (death, bankruptcy, etc.) 
there's possibility it may try to re- 
verse process to accomplish same end. 
It's been suggested that FCC could 
adopt alternative proposal permitting 
licensee to sell to anyone except an- 
other licensee who had acquired sta- 
tion within three-year period. In 
other words, seller then himself would 
be precluded from buying new facility 
for three years. 

G-2 test case? 

With FCC's field investigation 
teams descending on station's door- 
steps and probing meticulously through 
files, technical gear and management's 
mind, there's speculation at grass roots 
about possible test case to challenge 
legality in court. Group of broad- 
casters is wondering what would hap- 
pen if a number of them pooled re- 
sources for small station operation to 
blow whistle on demands and tactics 
of G-2 investigators. It's purely con- 
versation right now, however, akin to 
who will bell cat. 

Countering spot carriers 


What Edward Petry & Co. believes 
is first formal sales presentation on 
advantages of spot television over so- 

called "network spot carriers" has 
been prepared by Petry — at sugges- 
tion of several advertisers. Other sta- 
tion representative firms are said to be 
creating similar presentations. Petry 
is aiming specifically at advertisers 
considering use of network spot car- 
riers, and presentation makes point 
that only spot tv offers flexibility in 
choice of markets, stations, and time 
periods, enabling advertiser to con- 
centrate advertising in areas where it 
is required. 

Play's not the thing 

Procter & Gamble agencies have 
standing order to withdraw P&G spon- 
sorship from any station period in 
which NTA-syndicated tape show, 
The Play of the Week, is slotted (it's 
now on some 70 stations). P&G 
won't admit policy was in reaction to 
alleged "earthiness" in plays, initially 
produced for and shown first on 
WNTA-TV New York. Version from 
P&G: It's "advertising decision." 
Some viewer letters have been re- 
ceived but complaints few. P&G has 
moved spots to other periods on same 
stations where possible. 

Minow's bait 

Is FCC Chairman Minow going to 
be television's knight in shining armor 
in solution of allocations impasse? It 
was he, it's understood, who raised 
question of unused government chan- 
nels at meetings with White House 
aides on coordination of spectrum al- 
location (see page 54). And, idea 
of keeping eye on usage has apparent- 
ly been accepted as item on agenda 
of conferees as they continue wres- 
tling with problem. 

// such policy firms up, it's possible 
FCC's long campaign to unblock extra 
vhf channels for tv, in return for main- 
ly unused uhf frequencies, may yet 
bear fruit. In two efforts in last five 
years, FCC has been turned down on 
ground national defense would be im- 

Pittsburgh pickup 

There's been no announcement, but 
it's known NAB will use morning seg- 
ment of Westinghouse Broadcasting 
Co. public service clinic held last 
week in Pittsburgh as program feature 
for Monday afternoon, May 8, during 
NAB Washington convention (see 
page 42). NAB program originally 
had been based on panel program in- 
volving network presidents but they 

declined invitation. WBC panel will 
provide provocative discussion of 
changing America, titled "From Our 
Town to Megatown." 

Drop-in outlook 

FCC is beginning to warm up on 
vhf drop-ins — some at less than 
standard mileage separations. Ear- 
marked for action soon are new third 
assignments in Syracuse and Rochester 
which can be accommodated with 
normal separations under new agree- 
ment with Canada on border alloca- 
tions. Also in preparation at staff level 
are less than standard separation drop- 
ins in following markets: Birmingham, 
Grand Rapids-Kalamazoo, Louisville, 
Providence, among others. 

More deintermixtures 

It's open secret at FCC these days 
that there will be additional deinter- 
mixtures in predominantly uhf areas 
whenever as many as four votes can 
be mustered in keeping with recent 
FCC actions deintermixing Fresno 
and Bakersfield, Calif. Targets pre- 
sumably will be markets or areas 
where it is concluded there would be 
no substantial loss of service if uhf 
is substituted and where there is no 
appreciable outside vhf penetration. 

Broadway and pay tv 

Telemeter's wire pay tv system and 
RKO-Zenith's on-air Phonevision are 
vieing for rights to telecast Broadway 
productions. Telemeter now offers 
bigger carrot: 50% of pay-tv box 
office take as compared to 35% RKO- 
Zenith reportedly offers. Although 
characterizing Telemeter's offer as 
"tempting," theatrical producers are 
holding back. They see no advantage 
to live pay tv coverage of their pro- 
ductions, and insist, in any event, New 
York metropolitan area must be 
blacked out. Tape coverage of the- 
atrical productions in studio setting at 
end of show's run appears more profit- 

KOA-TV to Blair 

KOA-TV Denver soon will appoint 
Blair-Tv as its national representative 
effective July 16. Move of station, 
now repped by NBC Spot Sales, is 
latest as outgrowth of FCC order that 
network spot sales organizations must 
leave general rep business. Score now 
at NBC Spot Sales on affiliates' status 
(owned-and-operated not affected) : 
5 out of 10 have appointed new reps. 

Published every Monday, 53rd issue (Yearbook Number) published in September, by Broadcasting Publications Inc., 
1735 DeSales St., N. W., Washington 6, D. C. Second-class postage paid at Washington, D. C, and additional offices. 


...for Northeastern Ohio TV Homes: Cleveland Indians games... 
Cleveland Browns games... all top CBS sports shows... two daily 
sportscasts... this is action sports programming that builds active 
buying audiences! And it's typical of the top-notch entertainment 
that WJW-TV schedules, day in, day out... to provide opportu- 
nities for advertisers to score big sales victories in Cleveland 
and Northeastern Ohio, the VW7 MAM 
nation's 7th largest market. WW gf^p L ~|_[~ J \V7 




6 BROADCASTING, April 17, 1961 


They keep taking potshots at advertising. From campus, 
government, civic groups and critics come image-belittling 
charges. Survey by BROADCASTING, however, shows 
public has a generally favorable view of advertising. See . . . 


Fabulous Florida has been going through boom years 
that have set up a whole new economy. BROADCASTING 
takes a close look at this little-understood market in one 
of its periodic inspections of expanding regions. See . . . 


Are tv sets getting less looking at? A topnotch adver- 
tiser, Lever Bros., is asking pointed questions about the 
prime-time tune-in, based on a survey conducted by A. C. 
Nielsen Co. showing up to 6% drop in three years. See . . . 


They're still trying to work out an efficient way to divide 
the radio spectrum between government and private 
users. President Kennedy is working on a way to co- 
ordinate official use of the overcrowded spectrum. See . . . 


Station break time is an important revenue getter for 
broadcasters, especially in the evening. Now Young & 
Rubicam is openly criticizing network plans to open up 
some more valuable seconds in the evening. See . . . 


Meet the legislative broadcasters! Survey by BROAD- 
CASTING shows 19 Senators and 13 Representatives in 

87th Congress have direct or family-connected interest in 
commercial or educational stations. See . . . 


Program directors are the left-out people in broadcast- 
ing when industry meetings are arranged. Westinghouse 
Broadcasting Co. filled this gap for the fourth time in five 
years with a public affairs program conference. See . . . 


NAB will have its big star at the May 7-10 convention 
in Washington— President John F. Kennedy. And Secre- 
tary Ribicoff of the Health, Education & Welfare Dept., 
has been added, completing agenda. See . . . 


Tv advertisers are being forced to split their tv budgets 
among several shows because of the high cost of today's 
programming, according to Howard Barnes, of CBS-TV. 
This minimizes risk involved in a single show. See . . . 


As renewal time keeps coming up for stations the FCC 
keeps taking a harder look at operating details and the 
way public service obligations are fulfilled. Many FCC 
letters touch financial and technical matters. See . . . 


Copycat, copycat, said Oliver A. Treyz, ABC-TV president, 
to CBS-TV and NBC-TV for purportedly borrowing his net- 
work's programming concepts, thus providing a limit on 
the program choice left to the public. See . . . 




























Published every Monday, 53rd issue 
(Yearbook Number) published in 
September by Broadcasting Publica- 
tions Inc. Second-class postage paid 
at Washington, D. C. 

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BROADCASTING, April 17, 1961 


This is a story of three hams. The